Paul Gillin

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IBM’s Beck: Social Business is About Enablement, Not Control

Paul Gillin

Traditional tactics involved too much interruption and intimidation, which ultimately made sales people less successful than they could be, said Nigel Beck, IBM’s VP of Business Development for IBM Collaboration Solutions & Social Business in a speech to the SugarCRM SugarCon conference in San Francisco this morning.

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Here’s What 25 B2B Marketers Think Are the Key Trends in 2016

Paul Gillin

Channels and tactics will come last, not first anymore, at last.” – J-P De Clerck. “Is “It’s time for B2B marketers to let go of their obsession with perfect production values and get on with just putting good content out there for customers and prospects.” – Elizabeth Williams (l.).

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Social Media RFP Gets An Update

Paul Gillin

With advice like “I will not issue an RFP ‘Cattle Call’”, “I will do my own homework and “I will give you feedback,&# it covers the tactics that (intentionally or not) often poison the client-agency relationship.

RFP 50
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Best Gifts for Geeks: The Spiceworks List

Paul Gillin

But my favorite is Tactical Canned Bacon. We will survive this invasion…because we were smart enough to stock up on Tac Bac – Tactical Canned Bacon. The Cooking with Spice group on Spiceworks has dozens of discussions on the topic, and breakfast meat came up several times on the holiday wish list. Happy holidays.

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When Bad News is Good

Paul Gillin

It doesn’t matter to them if their tactics occasionally look stupid. The fact that Green bungled the whole interview so completely was just his good luck. The story is a microcosm of the new media industry. Outlets like Fox thrive by pushing an agenda. Their core audience will stick with them regardless.

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CIO Challenges Educators to Stay Relevant

Paul Gillin

Wichita State University CIO Dr. Ravi Pendse last month issued a provocative challenge to educators to rethink their tools and tactics if they are to remain relevant a decade from now.

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How to Get Salespeople Aboard the Social Media Train

Paul Gillin

The one theme that runs through all four of these tactics is competition. Don’t change quotas, but create incentives for sales brought in through social channels. Then let the reps figure out how to achieve them. Sales people respond better to challenge than they do to opportunity, and better to short-term than to long-term goals.