|
|
496 Articles match "Tactics"
The Latest from the B2B Marketing Community
|
Friday, March 19, 2010
Tactics for Effective Emailing - Craig Ferrara , another one of our DCO's, wrote about ways to use strategically for teleprospecting purposes. Well, as I write this, this sun is out shining and most of us here are starting to get Spring fever! A very busy week was had here at AG, and one of the highlights was a great learning session with the folks from the online contact information experts , NetProspex.
|
|
Friday, March 19, 2010
See you next week! Social Media and Thought Leadership: The Virtuous Circle for B2B Marketing - by @robleavitt Rob points out that B2B marketers are taking a dangerously limited view of the intersection of thought leadership and social media. Marketing Content Must Reach Beyond Two-Way Dialogue - by @ardath421 via @sysconmedia Ardath Albee explains why B2B content needs to work overtime to address the needs of all involved in today's complex buying process. Social Media Raises the Bar for Customer Intimacy - by @ckochster Chris Koch suggests that the marriage
|
|
Thursday, March 18, 2010
We’ll provide a wealth of how-to’s, practical tactics, and put-it-to-work specifics for content marketers old and new. Yes, we are at it again. Joe Pulizzi and I are writing a follow up to our groundbreaking first book, Get Content Get Customers , which is considered by industry pundits to be the content marketing bible.
We would like you and your clients join us on this next leg of the content marketing crusade by sharing with us
|
|
The Best from the B2B Marketing Community
|
•
Wednesday, April 15, 2009
Many of us have been in conversations where we discuss the tactics we are using, and how they add up to an overall marketing strategy. would be rather suspect of any marketer who felt comfortable setting out exactly what their 5 year (or even 2 year) goals were with their social media strategy, along with tactical milestones along the way. If you look the the strategy and tactics for a participant in the American migration in the mid 1800s, The world of B2B marketing is changing. A
|
|
•
Monday, December 29, 2008
Another tactic is to piggyback on the news cycles of topics in your objective. Lee and I share ideas on SEO, PR, and affiliate marketing tactics. Tags: PR Odden marketing PR Tactics public relations SEO Tactics SE Time 28:49
What’s in a word? Plenty.
|
|
•
Monday, June 29, 2009
There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? This is important : Besides all of the technology out there that can make this process easier, it’s important to keep in mind that the goal is to create engaging experiences for your customers and potential customers so that they will respond and ultimately purchase your products and services. A personalized approach facilitates this process. The trick is to create this type of personalized experience that will
|
|
•
Thursday, May 28, 2009
Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link Building Best of 2008: Website Design Best of 2008: WordPress Tools and Tips Best of 2008: Web & SEO Copywriting Best of 2008: SEO Guidance, Part 2 Best of 2008: Social Media Optimization, Part 1 Best of 2008: AdWords
|
|
•
Wednesday, October 7, 2009
What common mistakes made by AdWords marketers should you avoid in order to optimize your results? What are some AdWords myths you shouldn't believe? How is the AdWords quality score calculated, and what can you do to improve scores in your campaigns? Which element of campaigns is often overlooked, but should be optimized and tested just like ad text
|
|
•
Tuesday, November 10, 2009
Previous posts in this series: Best of 2009 (So Far): Social Media Marketing, Part 1 Best of 2009 (S0 Far): AdWords Tips and Tactics, Part 1 Best of 2009 (So Far): Blogging for Business, Part 1 Best of 2009 (So Far): SEO Guidance, Part 1 Best of 2009 (So Far): Cool Web Tools, Part 1 Best of 2009 (So Far): Twitter Tips and Tactics, Part 1 Best of 2009 (So Far): Social Media Marketing, Part 2 ***** technorati tags: SEM AdWords Google content network critical AdWords reports AdWords Quality Score Search Engine Watch Ron Jones rich media Inside AdWords Emel Mutlu
|
|
•
Monday, October 26, 2009
Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content. Want to learn more about how to use Twitter for marketing, which mistakes to avoid, and learn from brand that are using the microblogging platform successfully?
|
|
•
Thursday, February 18, 2010
Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of? Click-through rate (CTR)
|
|
•
Wednesday, September 2, 2009
With few exceptions, every job people need or want has a social, a functional, and an emotional dimension. When business leaders focus on money, they speak only to the functional side of human needs. In baseball, great teams focus on pitching, defense and offense, as all three are equal in importance when it comes to winning. Shouldn't
|
|
•
Thursday, March 18, 2010
Tags: marketing marketing tactics Minnesota Twins sports and marketin You have to admit when something is hot, I mean real hot, like a 65 degree day in March in Minnesota that gets people thinking. They get outside in shorts, they get a jump on their garden, and they start believing that outdoor baseball in the new Twins Stadium (the one without a retractable roof) in less than three weeks will be comfortable.
|
|
