KoMarketing Associates

SEPTEMBER 20, 2017

But here is the key question: What strategies and tactics are helping B2B marketers achieve their most important objectives for ABM? We asked B2B marketers what their most important objectives and tactics of account-based marketing strategy were, as well as critical challenges faced. B2B ABM Tactical Effectiveness Versus Effort.

Account Based Marketing 120

Account Based Marketing Tactics B2B Marketing Planning 120

KoMarketing Associates

MAY 14, 2019

In this post, I’ll be covering 10 essential tactics for blog optimization that will surely take your organic visibility to the next level. There are a variety of tactics for updating blog content to gain organic search visibility, and these are some of the ones that I’ve found to be most successful. Analyze Keyword Visibility.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

KoMarketing Associates

JUNE 27, 2019

Some forms of digital marketing and content, such as video, are seeing more success than other tactics. Video Marketing Continues to Grow in Prominence. More specifically, previous research suggests that video will only continue to grow in prominence in the near future.

Statistics 121

Statistics Tactics Emarketing Mobile Advertising 121

KoMarketing Associates

MAY 21, 2019

Just like anything else in marketing, the answer isn’t simple but with the five SEO tactics I’ve outlined below, you will be well on your way. And it starts with the five tactics I outlined above. And it starts with the five tactics I outlined above. Don’t Be Afraid of the Longtail. Any good SEO program starts with keywords.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

KoMarketing Associates

JUNE 20, 2018

Marketers may not have a large budget dedicated to influencer marketing, but previous research suggests that this tactic is only beginning to gain traction. About 61 percent of customers said they would be more likely to research a product or service recommended on social media by a friend vs. 36 percent for influencers/celebrities.

Marketing Report 120

Marketing Report Tactics Budget Programs Social Media 120

KoMarketing Associates

NOVEMBER 6, 2017

B2B marketers are widely adopting account-based marketing (ABM) strategies, and new research suggests that they are seeing success with these tactics. B2B Marketers Increasingly Turning to ABM Tactics. An additional 20 percent stated that they are exceeding organizational expectations.

Account Based Marketing 120

Account Based Marketing ABM Tactics B2B Marketing 120

KoMarketing Associates

DECEMBER 14, 2015

Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. Here is what they had to say about their most effective B2B marketing tactics over the past year. The most effective marketing tactic has been word-of-mouth marketing.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

JANUARY 19, 2017

Companies use a wide range of tactics to reach out to their target audiences, but the “AdReaction: Engaging Gen X, Y and Z” report from Kantar and Millward Brown suggests that digital marketing techniques resonate according to generation.

Tactics 120

Tactics Generation Mobile Advertising Paid Search Agency 120

KoMarketing Associates

APRIL 27, 2017

However, marketing platforms and tactics continually evolve to provide new ways to nurture customers. In this post, I’ve listed three tactics below where paid media platforms supply specific account-based marketing tools or strategies to aid in this goal. AdWords Customer Match. Personalize ads in users’ Gmail inboxes.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

NOVEMBER 20, 2018

In this post, let’s look back and reflect on 8 new changes and classic paid search tactics we are thankful for this year. With Thanksgiving only a few days away, it’s a perfect time to get in the mood of being grateful. Keyword Planner.

PPC 123

PPC Budget Programs Tactics Tools 123

KoMarketing Associates

APRIL 13, 2017

Today, I will introduce four exclusive lead generation tactics that B2B marketers can use via Baidu PPC to drive more conversions from Chinese prospects. Form submission is an essential tactic of PPC that’s used broadly across B2B businesses. Form Submission. Final Words.

PPC 120

PPC Tactics Sales Qualified Leads Tools 120

KoMarketing Associates

FEBRUARY 24, 2015

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. Those tactics in summary: YouTube Integration. Here are some of top-of-mind tactics. Don’t forget the B2B SEO basics as well. Final Thoughts.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

MARCH 19, 2019

Generating high quality leads through LinkedIn for a B2B company can be a daunting task. With many targeting options, ad formats and goals strategies, creating a plan that is successful takes time and effort.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

KoMarketing Associates

MAY 5, 2015

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events. Another tactic is to do the research yourself.

Education 120

Education Tactics B2B Marketing Practices 120

KoMarketing Associates

OCTOBER 16, 2012

The growth in guest blogging outreach and the notion that guest blogging alone will benefit SEO illustrates the evolution of marketing tactics meant to deliver short term value. We’ve seen these tactical SEO initiatives before, in other manifestations like: General Web Directories. Don’t focus solely on the tactic.

Tactics 120

Tactics SEO B2B Marketing Planning 120

KoMarketing Associates

JANUARY 2, 2014

The bottom line is: Tactics designed for building links solely for SEO performance and minimal user benefit are being increasingly identified and devalued in Google’s search ranking algorithm. Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

The bottom line is: Tactics designed for building links solely for SEO performance and minimal user benefit are being increasingly identified and devalued in Google’s search ranking algorithm. Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

MARCH 15, 2023

Despite the ROI of content marketing, however, many B2B marketers are still lagging when it comes to integrating personalization tactics. Approximately 46% of respondents stated that they have not implemented personalization in combination with content marketing tactics.

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

KoMarketing Associates

JANUARY 23, 2014

B2B marketers are becoming more savvy with content marketing, embracing more channels and investing in new content and tactics. Whether you are a designer or a consumer, knowing the power of color psychology can help you make better decisions. Marketers Get More Savvy With Content Marketing.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

DECEMBER 2, 2013

Here are 7 LinkedIn marketing tactics that can be beneficial to B2B SEO initiatives: Status Updates: Profile and Company. But as Google refines and rebuilds its search engine algorithm, relationships become a more important factor in building the links that develop relevance for keyword results.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

KoMarketing Associates

NOVEMBER 3, 2022

However, the majority of respondents (46%) stated that they intend on increasing their investment in ABM programs as a demand-generation tactic within the next 12 months. Many marketers remain dedicated to ABM, but previous research has suggested that B2B marketers, in particular, have struggled to leverage this tactic.

Account Based Marketing 249

Account Based Marketing ABM Advertising Agencies Demand Generation 249

KoMarketing Associates

AUGUST 10, 2022

The majority of respondents (47%) named social media as a top five upper-funnel tactic, while 36% cited it as a top five bottom-funnel tactic. Approximately 44% plan to do so for content marketing, and 32% will boost their investment in paid search. The Growing Importance of Social Media Marketing.

Advertising Channels 253

Advertising Channels Social Marketing B2B Marketing Effectiveness 253

KoMarketing Associates

NOVEMBER 17, 2022

Even though some marketers are facing challenges when it comes to leveraging ABM tactics, previous research suggests that they intend to continue investing in this area.

Account Based Marketing 227

Account Based Marketing ABM Advertising Agencies Advertising Benchmark 227

KoMarketing Associates

NOVEMBER 22, 2022

As marketers look to improve upon the return-on-investment (ROI) of their various tactics, new research suggests that many are taking a more agile approach to budgeting. Specifically, they are adjusting their spending according to the ROI they see from specific channels. Marketers Predict Budget Cuts Heading into 2023.

Marketing Report 225

Marketing Report Allocation Marketing Budget Creation Leads 225

KoMarketing Associates

APRIL 6, 2022

This was through tactics, such as direct one-on-one communication. HipB2B teamed up with Ascend2 to conduct “The State of Demand Generation” report, and data indicated that just 25% of B2B marketers are currently utilizing omnichannel marketing tactics.

Marketing Report 255

Marketing Report Organization Personalization Demand Generation 255

KoMarketing Associates

OCTOBER 7, 2020

Despite some of the challenges that come with content marketing, new research suggests that most marketers remain dedicated to this tactic, even amid the COVID-19 pandemic. Following the COVID-19 outbreak, the majority of marketers (39%) still said the same in regards to this tactic, suggesting that it has remained a key area of investment.

Digital Asset Management 259

Digital Asset Management Marketing Report Content Marketing Content 259

KoMarketing Associates

APRIL 10, 2020

All of these posts were several years old but could still be refreshed to become more relevant to what’s happening right now or adapted to identify updated tactics and solutions. Demonstrate how tactics are being applied to the right target audiences and highlight successful audience engagement. Analyze The Trends.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

MARCH 28, 2023

About 30% of respondents stated that their budget for this tactic will at least remain the same, while 8% believe that it will increase significantly over the next 12 months. The key areas that marketers are focusing on in terms of automation are social media management (29%), paid advertising (29%), and email marketing (28%).

Marketing Automation Services 240

Marketing Automation Services Marketing Automation Marketing Management Allocation 240

KoMarketing Associates

OCTOBER 15, 2020

As a result, more are mapping the customer journey, and new research suggests that this tactic is here to stay. Personalizing the customer experience is a tactic that many marketers have leveraged, and previous research shows that it can help organizations stand out from the competition.

Planning 250

Planning Customer Surveys Marketing Budget Creation Marketing Plans 250

KoMarketing Associates

FEBRUARY 11, 2021

In terms of tactics that are growing in importance among marketers, previous research suggests that social is at the top of the list. The Importance of Social Media Marketing.

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

KoMarketing Associates

SEPTEMBER 13, 2022

Ascend2 recently published its “Email Marketing: Strategies, Tactics & Trends” report, and data indicated that most marketers (69%) would still only call their email marketing strategy “somewhat successful.” As a result, new research suggests that they will be turning to artificial intelligence (AI) in the coming months.

Marketing Report 239

Marketing Report Email Marketing Open Rate Click Rate 239

KoMarketing Associates

JULY 6, 2022

As marketers continue to discover new tactics to help them achieve their top objectives, new research indicates that many are now willing to invest more in paid channels.

Budget Management 240

Budget Management Allocation Spending Advertising Channels 240

KoMarketing Associates

JANUARY 4, 2023

New research suggests that marketers are becoming increasingly invested in influencer marketing, but they are prioritizing the measurement of its impact as they shift toward this tactic.

Marketing Report 217

Marketing Report Statistics Marketing Tactics 217

KoMarketing Associates

MAY 25, 2022

Approximately 41% of B2B marketers, specifically, will be adding personalized content and offers to their collection of marketing tactics. Oracle and Ascend2 conducted the “Marketing Trends 2022” report, and data indicated that 43% of marketing organizations intend to add personalized content marketing to their strategies in the near future.

Marketing Report 245

Marketing Report Marketing & Strategy Marketing Strategy Advertising Agencies 245

KoMarketing Associates

MARCH 23, 2022

HipB2B recently partnered with Ascend2 to publish “The State of Demand Generation” report, and statistics indicated that only 25% of B2B marketers are currently leveraging omnichannel marketing tactics, and just 11% have an official omnichannel strategy in place that is measurable across all channels.

Marketing Report 254

Marketing Report B2B Marketing Positioning Budget Programs 254

KoMarketing Associates

MAY 25, 2021

As marketers turn their attention to new initiatives to achieve their top objectives, new research indicates that influencer marketing is growing as a prominent, effective tactic. For this tactic, 93% of marketers say that they will be turning to Instagram, while 83% claimed that they will specifically be using Instagram Stories.

Advertising Benchmark 186

Advertising Benchmark Statistics Marketing Tactics 186

KoMarketing Associates

JUNE 8, 2022

Although some marketers have turned to newer tactics, such as video, in recent months, previous research suggests that many still prefer to lean on the reliability of email. The researchers behind the report note that many are now prioritizing personalization and background images as key features in their emails.

Click Rate 240

Click Rate Open Rate Marketing Report Email Marketing 240