Everything Technology Marketing

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Today's Most Popular Content Marketing Tactics

Everything Technology Marketing

We asked over 30,000 members of the B2B Technology Marketing Community on LinkedIn about their most popular content marketing tactics. In contrast, the least commonly used content marketing tactics are advertorials (11 percent), community management & threading (12 percent), and virtual events (18 percent).

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What B2B Marketing Tactics Are Up, Down, Flat? (Survey Sneak Peek)

Everything Technology Marketing

Marketing tactics that are trending up The biggest increase in marketing activity over the last 3 years is reported for social media where 81% of respondents say that they are doing more of it (not surprising considering social media use in B2B was still nascent 3 years ago).

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Put an End to Flying Blind: A Ten-Step Process for Creating a Go-to-Market Tactical Plan

Everything Technology Marketing

Creating performance-based tactical programs for customer acquisition 7. Defining tactical program activities, budget, calendar and ownership 8. Your marketing team should use these success factors to create quantifiable and measurable objectives for the tactical plan. Defining the target market and market entry strategy 4.

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Reengineering the White Paper - How to Build a Lead Stream by Shifting Tactics from “Send and Sell” to “Entice and Engage”

Everything Technology Marketing

As you might remember, the first article in the "Reengineering the White Paper" series by The Bloom Group was about how to develop compelling content. Great white papers are not so because the writing is great – they are great because the core ideas are.)

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The Top-5 B2B Marketing Trends for 2012

Everything Technology Marketing

Social media has clearly evolved from the experimental stage to become an established marketing tactic and lead generator in 2011. 4 - Targeted segmentation & messaging With much "distraction" by social media, marketing automation and new marketing tactics, marketers are re-discovering fundamentals such as market segmentation.

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The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

1 - Integration of social media into lead generation programs 2011 will be the year social media evolves from the experimental stage to become an established marketing tactic. Your competitors are catching up on the latest lead generation and nurturing tactics. Marketing will be expected to show how it impacts new revenue generation.

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It's Budget Season - B2B Marketing Budget Trends for 2011

Everything Technology Marketing

The results are in: The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC. Related posts: - Top-7 Challenges for B2B Marketers - What B2B Marketing Tactics are Up, Down, Flat?