Tactics Related Topics 
Buzz Marketing for Technology
JUNE 17, 2015
3) What one Digital Marketing tactic should a B2B Marketer adopt in the next year? 4) What one Digital Marketing tactic should a B2B Marketer stop in the next year? That’s tricky Paul, because we believe that any tactic can be optimized and most techniques can be made to work.
Buzz Marketing for Technology
MAY 28, 2014
Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. It’s apparent that there’s a missing vital component in the quest to modernize marketing.
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Buzz Marketing for Technology
FEBRUARY 25, 2009
But what is really interesting to me is the fact that beyond Tier 3 tactics (according to the chart) you start to see the social media tactics. For the Consideration stage any of these tactics would be great for further consideration. So try to map your tactics more to the buying cycle when you deploy them.
Buzz Marketing for Technology
APRIL 21, 2010
Classic social media monitoring with a listening platform like Radian6 involves a stream of data centered on a search for specific word like “Avaya”- it’s very tactical and mostly used for reactive purposes such as social customer support or brand/crisis management.
Buzz Marketing for Technology
JULY 14, 2010
It’s my favorite time of year to reassess based on our stated strategy and tweak our tactics to match. My advice is to use this time of year not just to readjust the current tactics in your marketing plan but to also go back over last years plan to see how much impact your team had. Not really.
Buzz Marketing for Technology
JUNE 23, 2009
Whether you are a small local business, or even a well known product or service you will need to give some thought to your audience like, who they are, how do they want to be spoken to, what messages would you want them to receive, and what are the tactics for having them interact with your message.
Buzz Marketing for Technology
JULY 13, 2011
Marketers are aware that for decades celebrity endorsements has proven to be a successful tactic for brands to influence consumer preference. As a result we thought this data was so worthwhile that we had to share it with a broader audience in our new Social Intelligence Report on Lady Gaga.
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