B2B Marketing Traction

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Don’t Put B2B Marketing Tactics before Strategic Analysis

B2B Marketing Traction

Too many business people jump right into tactics when it comes to marketing. Executing marketing tactics before you’ve analyzed whether or not there is a target market that wants or needs your product is like putting the cart before the horse. Now choose marketing tactics that will reach your buyer personas.

Analysis 100
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Why The Most Effective B2B Marketing Tactic May Surprise You

B2B Marketing Traction

With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. When asked what tactics were most effective for B2B marketing, the majority of respondents pointed not to content marketing! But, it’s not.

Tactics 100
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4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

Here are 5 top tactics (four new, one timeless) I recommend for your marketing success in the coming year. . ” The SEO tactics of yore (keywords, links, guest blogging, short blog posts for the sake of headlines and keywords) are not working anymore. .”) Continue what works and add new tactics in a measured way.

Planning 100
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The # 1 Reason B2B Marketing Fails (Hint: It’s Not Tactical)

B2B Marketing Traction

In B2B marketing, what tactics you employ won’t matter if you don’t understand your target audience’s pain, speak to it and provide the right solution. Here’s a graph from a study about content marketing – the latest tactic for B2B marketers. Digital marketing. Inbound marketing. Outbound marketing.

Tactics 100
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PPC Joins SEO as a Tactic that Should Go

B2B Marketing Traction

But, given the choice, I’d recommend other tactics such as content marketing (posting great content and sharing on various channels to attract qualified prospects) email marketing and blogging before Pay Per Click. New Incite provides marketing strategic planning and implementation for businesses that want to grow faster.

Tactics 100
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Is Your Marketing Consultant Strategic? Tactical? Or Both?

B2B Marketing Traction

…think outside of the box when recommending tactics? They also didn’t think outside of the box when it came to tactics – they use a “cookie cutter” approach. Does your marketing consultant ask the right strategic questions? If your answer is “No,” you could be wasting precious marketing money.

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More SEO Tactics Bite the Dust with Google Penguin 2.0

B2B Marketing Traction

If you distributed optimized press releases with keywords in the anchor text – or if you guest blogged with links back to your site – you might want to rethink these online marketing tactics. Two months ago Google ratcheted up its scrutiny of external links coming into sites in its algorithm release called Google Penguin 2.0.

Tactics 100