Act-On

MARCH 19, 2024

Surveys show CMOs are concerned about demonstrating ROI, with another significant challenge being the generation of leads,” says Jeff Day, SVP of Marketing at Act-On Software. We worked so hard to get those leads….” As CMOs create strategies to solve these challenges in the coming months, their role is also evolving.

Marketing Automation Services 193

Marketing Automation Services Budget Programs Generation Cross-Selling 193

Customer Experience Matrix

SEPTEMBER 18, 2023

The CDP Institute just published its annual Member Survey, which is always a treasure chest of interesting data. That has been true since the survey began in 2017 through last year’s survey: both CDP deployment and presence of a unified customer database have increased steadily. But both measures fell in the current survey.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

MKT1

APRIL 16, 2024

In parallel, we ran a survey to determine what AI workflows you’re using daily, weekly, or monthly—and also which workflows you’ve tried and stopped or never tried at all. We speculate this is partially due to being to being overwhelmed by the options or disappointed by AI tools tried in the past.

Marketing Automation Services 105

Marketing Automation Services Budget Programs Tools Paid Search Agency 105

Heinz Marketing

AUGUST 9, 2018

It’s Thursday which means we are featuring a new B2B sales, marketing or business leader for our “How I Work” series. Today our guest answers our version of “ How I Work ” questions inspired by one of my favorite recurring features in Inc Magazine as well as from Lifehacker. Last thing you do before leaving work?

Work Management 41

Work Management Marketing Management Customer Surveys Planning 41

Martech

MARCH 26, 2024

Fewer resources and more stress cut into martech professionals’ job satisfaction this year, according to the 2024 Martech Salary and Career Survey. And without proving impact, they’re unlikely to get the resources they need to do the work. Download your copy of the 2024 MarTech Salary and Career Survey here. Get MarTech!

Customer Surveys 105

Customer Surveys Work Management Budget Programs Promotion 105

KoMarketing Associates

JULY 19, 2022

UpCity recently released the results of a survey aimed at determining how digital marketers are being impacted by Google updates, and statistics suggested that 26% of B2B digital marketers have seen a drop in revenue as a direct result. Nearly 13% are also working on sending out more targeted email marketing campaigns.

Account Based Marketing 256

Account Based Marketing B2B Marketing Marketing Report Google 256

Convince & Convert

MARCH 7, 2024

And what is working and not working? The 23-page research study, How Go-To-Market Strategies are Evolving with AI , surveyed 275 go-to-market leaders across various departments to explore AI usage in GTM teams, its impact on strategy, successful AI technology stacks, and future AI benefits.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

Marketing Insider Group

NOVEMBER 30, 2021

And how do you work to establish and grow it? Here’s how Wayfair did it (really well): Brand awareness surveys. Businesses can measure brand awareness with surveys aimed at learning how well consumers recognize their brand. These surveys look to a target group that expands beyond a brand’s current customer base.

Brand Identity 303

Brand Identity Branding SERP Paid Search Agency 303

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

B2B Marketing Directions

APRIL 20, 2024

The study involved a survey of 3,484 business leaders (all LinkedIn members) from a wide range of industries and company sizes. The survey was conducted November 30 - December 14, 2023, and included respondents from the United States, Canada, the United Kingdom, Germany, Singapore, Australia, and India.

B2B Thought Leadership 59

B2B Thought Leadership Thought Leadership Studies Research 59

Optinmonster

MARCH 21, 2024

Customer feedback includes information a company specifically asks for through website surveys, customer support logs, product questionnaires, on-site reviews, customer interviews, and more. Create a Customer Survey Popup Displaying a simple survey on your site is one of the easiest ways to get feedback.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. Because a recent debate in an online email marketing community over resending feedback requests like email surveys and purchase reviews got me thinking about broader issues. The boss told us to do it.

Ideal Customer Profiles 122

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 122

Martech

OCTOBER 23, 2023

More than half (54%) of marketing leaders say they have more freelancers than ever on their teams, according to a survey by talent agency Fiverr Pro. There are two primary reasons for this: Layoffs and the clash between employees wanting to work from home (WFH) and employers’ return-to-office (RTO) policies. “It There are currently 9.6

Planning 126

Planning Paid Search Agency Work Management Advertising Agencies 126

Martech

SEPTEMBER 14, 2023

CMOs are more likely to be responsible for AI adoption than other C-suite executives, but less likely to understand it, according to a new survey. The survey also found CEOs and CMOs are the two most likely roles to own AI adoption and integration within marketing organizations. 21% say no one owns AI at all. Why we care. Get MarTech!

Marketing AI 115

Marketing AI Customer Surveys Demographics Marketing Report 115

ClickDimensions

OCTOBER 19, 2023

Surveys can be a fantastic research method to gather insights about your product or service from a wide variety of different people, whether these people are your customers, colleagues, or your target market. Surveys can be designed using different question types depending on the researcher’s areas of interest.

Customer Surveys 115

Customer Surveys Lead Scoring Lead Ranking Click Rate 115

Martech

FEBRUARY 13, 2024

For brands, that means working with individual creators and influencers; and that, in turn, means finding the right ones. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers. Specific aids to brands.

Advertising Agencies 93

Advertising Agencies Peer-to-peer API User-Generated Content 93

Convince & Convert

MARCH 5, 2024

We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over. Many advertisers I work with are scared of entering a conversation that could be critical of their brand, instead of seeing it as a chance to state your case.

Research 143

Research Loyalty Case Studies Communities 143

Salesforce Marketing Cloud

APRIL 4, 2024

Ask them in a customer satisfaction survey. Our research finds that 80% of customers say the experience a company provides is as important as its products and services A customer satisfaction survey helps you get candid feedback from your customers. Let’s look at how you can get the most out of a customer satisfaction survey.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

Salesforce Marketing Cloud

MARCH 4, 2024

Keep up with global trends in AI Salesforce commissioned Forrester Consulting to survey 773 global decision-makers to find out how they succeed with AI-powered CRM — and what it all means for you. Over 50% of survey respondents agree that improved data quality is essential. Find what works 2.

Work Management 116

Work Management Trends Business Forrester 116

Martech

JANUARY 9, 2024

Here are some research tools and tactics to use before the event: CRM systems Surveys Focus groups Social media Community forums Previous events Digital content (webinars, whitepapers, etc.) This engagement data tells you how attendees spend their time during the event and which sessions worked best with your audience.

Optimization 107

Optimization Ideal Customer Profiles Customer Surveys Communities 107

Martech

MARCH 14, 2024

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. In particular, the new environment is expected to put obstacles in the way of targeting, personalization and measurement. Where the focus is.

Privacy 113

Privacy Paid Search Agency Ads Privacy Protection 113

Martech

JANUARY 10, 2024

I’ve had the pleasure of working with many interesting marketing speakers over my 20-plus years in events. If you’re lucky enough to have people take precious time away from a busy work schedule to hear you speak, they already know why your presentation topic is important and have come to you for solutions, so jump in. In your inbox.

Conference 111

Conference Tips Work Management Marketing Management 111

Martech

JANUARY 4, 2024

The many competing identity resolution solutions can contribute to the latter solution but they clearly still need work. Here’s an example of the work being done. Take the Martech Salary and Career Survey Click here to take the survey Get MarTech! In your inbox. Business email address Subscribe Processing.

Advertising Agencies 106

Advertising Agencies Paid Search Agency Demographics Customer Surveys 106

Walker Sands

MARCH 21, 2024

To ensure your data is newsworthy, you need to approach data work deliberately, enhance it with storytelling and amplify it with additional content, PR, social and creative investments. Best : Your latest survey found 92% of full-time employees wish their organizations hosted more DEI events. gender or generation).

PR 96

PR Media Deliverability Work Management 96

Top Rank Marketing

JANUARY 12, 2024

MarketingCharts 3 ideas for B2B marketers entering 2024 [LinkedIn Benchmark] Chief marketing officers have faced increasing pressure to directly drive business growth, while 84 percent of marketing professionals have indicated AI technology will augment their work, and Fast Company recently took a closer look. 21% of U.S.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

Martech

DECEMBER 12, 2023

One of the biggest challenges an organization faces with running a digital asset management DAM) system is managing the processes and people who work on it. “It’s Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here to take the survey 1.

Digital Asset Management 110

Digital Asset Management Process Work Management Customer Surveys 110

ClearVoice

APRIL 13, 2024

That’s just one of the many ways user feedback can work hand in hand to bolster your content audits and upgrades. Also, the directions above require lots of time and work. There are several types of user feedback: Surveys. Surveys often contain several questions about a particular product, company, event, etc. Interviews.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Navigate the Channel

NOVEMBER 16, 2023

However, traditional customer surveys often fail to deliver the valuable insights needed to drive your business forward. In this article, we’ll explore five tips to supercharge your surveys and truly “make them great again.” Do Your “Pre-Search” Leverage existing customer data for more insightful surveys.

Customer Surveys 65

Customer Surveys Response Rate FAQ Opt-out 65

Martech

DECEMBER 6, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Click here to take the survey Why we care. We’d like to know how it’s been for you.

Campaigns 105

Campaigns Account Based Marketing B2B DemandBase 105

Martech

FEBRUARY 15, 2024

Today we have a tale of two surveys with very different messages. working particularly in marketing, holding positions of in-house marketing managers, freelancers and affiliate marketing managers.” working particularly in marketing, holding positions of in-house marketing managers, freelancers and affiliate marketing managers.”

Marketing AI 97

Marketing AI Enterprise Management CPC Cost Per Click 97

Martech

APRIL 12, 2024

Adobe Real-Time CDP Adobe typically targets enterprise and mid-market organizations and works with a wide variety of roles across the marketing and IT organization. The company works with large enterprise businesses in retail, technology, media, healthcare and finance.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Marketing AI 97

Martech

SEPTEMBER 21, 2023

Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. MFour , a consumer intelligence platform, launched DANI and its AI Survey Builder.

Marketing AI 101

Marketing AI Digital Asset Management Enterprise Management Gartner 101

Martech

SEPTEMBER 22, 2023

The study , conducted by researchers at the University of Pennsylvania and the University of Southern California, surveyed over 3,000 respondents who were shown simulated negative, positive and neutral posts with adjacent ads on Facebook, Instagram and X — which was still known as Twitter at the time, in February and March 2023.

Social Media 99

Social Media Studies Media Brand Identity 99

Martech

DECEMBER 14, 2023

System and data users These are the team members who are working in the DAM on a regular basis. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. DAM governance structure.

Digital Asset Management 104

Digital Asset Management Work Management Customer Surveys Conference 104

Optinmonster

APRIL 10, 2024

The broader the audience, the more generic the message was to make it work for everyone. You can run customer satisfaction surveys or set up a popup form to collect customer feedback on your website. Here’s an exit survey form example: 2. Put in the work to understand consumer behavior beyond what they want.

Marketing AI 89

Marketing AI Planning Paid Search Agency Psychographics 89

B2BMarketing.net

MARCH 12, 2024

With that in mind, we produce the annual B2B Marketing Trend Tracker survey. This survey asks both client-side and agency-side marketers how focused they are on a series of “trends” that we see dominate the marketing headlines. Who did we survey? How does the survey work? First things first. NFTs and the metaverse.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Martech

APRIL 4, 2023

If you work in marketing technology or marketing ops, there’s a good chance you’re better compensated than your peers among general marketers. That’s one takeaway from the 2023 MarTech Salary and Career Survey. Download the survey here (no registration required). The survey.

Peer-to-peer 114

Peer-to-peer Work Management Paid Search Agency Customer Surveys 114