KoMarketing Associates

JULY 19, 2022

UpCity recently released the results of a survey aimed at determining how digital marketers are being impacted by Google updates, and statistics suggested that 26% of B2B digital marketers have seen a drop in revenue as a direct result. Nearly 13% are also working on sending out more targeted email marketing campaigns.

Account Based Marketing 256

Account Based Marketing B2B Marketing Marketing Report Google 256

Martech

MARCH 26, 2024

Fewer resources and more stress cut into martech professionals’ job satisfaction this year, according to the 2024 Martech Salary and Career Survey. And without proving impact, they’re unlikely to get the resources they need to do the work. Download your copy of the 2024 MarTech Salary and Career Survey here. Get MarTech!

Customer Surveys 105

Customer Surveys Work Management Budget Programs Promotion 105

Convince & Convert

MARCH 7, 2024

And what is working and not working? The 23-page research study, How Go-To-Market Strategies are Evolving with AI , surveyed 275 go-to-market leaders across various departments to explore AI usage in GTM teams, its impact on strategy, successful AI technology stacks, and future AI benefits.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

Marketing Insider Group

NOVEMBER 30, 2021

And how do you work to establish and grow it? Here’s how Wayfair did it (really well): Brand awareness surveys. Businesses can measure brand awareness with surveys aimed at learning how well consumers recognize their brand. These surveys look to a target group that expands beyond a brand’s current customer base.

Brand Identity 301

Brand Identity Branding SERP Paid Search Agency 301

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

B2B Marketing Directions

APRIL 20, 2024

The study involved a survey of 3,484 business leaders (all LinkedIn members) from a wide range of industries and company sizes. The survey was conducted November 30 - December 14, 2023, and included respondents from the United States, Canada, the United Kingdom, Germany, Singapore, Australia, and India.

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Studies Research 63

Optinmonster

MARCH 21, 2024

Customer feedback includes information a company specifically asks for through website surveys, customer support logs, product questionnaires, on-site reviews, customer interviews, and more. Create a Customer Survey Popup Displaying a simple survey on your site is one of the easiest ways to get feedback.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. Because a recent debate in an online email marketing community over resending feedback requests like email surveys and purchase reviews got me thinking about broader issues. The boss told us to do it.

Ideal Customer Profiles 121

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 121

Martech

OCTOBER 23, 2023

More than half (54%) of marketing leaders say they have more freelancers than ever on their teams, according to a survey by talent agency Fiverr Pro. There are two primary reasons for this: Layoffs and the clash between employees wanting to work from home (WFH) and employers’ return-to-office (RTO) policies. “It There are currently 9.6

Planning 126

Planning Paid Search Agency Work Management Advertising Agencies 126

Martech

SEPTEMBER 14, 2023

CMOs are more likely to be responsible for AI adoption than other C-suite executives, but less likely to understand it, according to a new survey. The survey also found CEOs and CMOs are the two most likely roles to own AI adoption and integration within marketing organizations. 21% say no one owns AI at all. Why we care. Get MarTech!

Marketing AI 114

Marketing AI Customer Surveys Demographics Marketing Report 114

Convince & Convert

MARCH 5, 2024

We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over. Many advertisers I work with are scared of entering a conversation that could be critical of their brand, instead of seeing it as a chance to state your case.

Research 143

Research Loyalty Case Studies Communities 143

Martech

FEBRUARY 13, 2024

For brands, that means working with individual creators and influencers; and that, in turn, means finding the right ones. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers. Specific aids to brands.

Advertising Agencies 91

Advertising Agencies Peer-to-peer API User-Generated Content 91

Salesforce Marketing Cloud

MARCH 4, 2024

Keep up with global trends in AI Salesforce commissioned Forrester Consulting to survey 773 global decision-makers to find out how they succeed with AI-powered CRM — and what it all means for you. Over 50% of survey respondents agree that improved data quality is essential. Find what works 2.

Work Management 116

Work Management Trends Business Forrester 116

Salesforce Marketing Cloud

APRIL 4, 2024

Ask them in a customer satisfaction survey. Our research finds that 80% of customers say the experience a company provides is as important as its products and services A customer satisfaction survey helps you get candid feedback from your customers. Let’s look at how you can get the most out of a customer satisfaction survey.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

Martech

JANUARY 9, 2024

Here are some research tools and tactics to use before the event: CRM systems Surveys Focus groups Social media Community forums Previous events Digital content (webinars, whitepapers, etc.) This engagement data tells you how attendees spend their time during the event and which sessions worked best with your audience.

Optimization 106

Optimization Ideal Customer Profiles Customer Surveys Communities 106

Martech

MARCH 14, 2024

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. In particular, the new environment is expected to put obstacles in the way of targeting, personalization and measurement. Where the focus is.

Privacy 111

Privacy Paid Search Agency Ads Privacy Protection 111

Martech

JANUARY 4, 2024

The many competing identity resolution solutions can contribute to the latter solution but they clearly still need work. Here’s an example of the work being done. Take the Martech Salary and Career Survey Click here to take the survey Get MarTech! In your inbox. Business email address Subscribe Processing.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Demographics Customer Surveys 105

Martech

JANUARY 10, 2024

I’ve had the pleasure of working with many interesting marketing speakers over my 20-plus years in events. If you’re lucky enough to have people take precious time away from a busy work schedule to hear you speak, they already know why your presentation topic is important and have come to you for solutions, so jump in. In your inbox.

Conference 109

Conference Tips Work Management Marketing Management 109

Top Rank Marketing

JANUARY 12, 2024

MarketingCharts 3 ideas for B2B marketers entering 2024 [LinkedIn Benchmark] Chief marketing officers have faced increasing pressure to directly drive business growth, while 84 percent of marketing professionals have indicated AI technology will augment their work, and Fast Company recently took a closer look. 21% of U.S.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

Martech

DECEMBER 12, 2023

One of the biggest challenges an organization faces with running a digital asset management DAM) system is managing the processes and people who work on it. “It’s Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here to take the survey 1.

Digital Asset Management 109

Digital Asset Management Process Work Management Customer Surveys 109

Navigate the Channel

NOVEMBER 16, 2023

However, traditional customer surveys often fail to deliver the valuable insights needed to drive your business forward. In this article, we’ll explore five tips to supercharge your surveys and truly “make them great again.” Do Your “Pre-Search” Leverage existing customer data for more insightful surveys.

Customer Surveys 65

Customer Surveys Response Rate FAQ Opt-out 65

ClearVoice

APRIL 13, 2024

That’s just one of the many ways user feedback can work hand in hand to bolster your content audits and upgrades. Also, the directions above require lots of time and work. There are several types of user feedback: Surveys. Surveys often contain several questions about a particular product, company, event, etc. Interviews.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Martech

DECEMBER 6, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Click here to take the survey Why we care. We’d like to know how it’s been for you.

Campaigns 104

Campaigns Account Based Marketing B2B DemandBase 104

Martech

FEBRUARY 15, 2024

Today we have a tale of two surveys with very different messages. working particularly in marketing, holding positions of in-house marketing managers, freelancers and affiliate marketing managers.” working particularly in marketing, holding positions of in-house marketing managers, freelancers and affiliate marketing managers.”

Marketing AI 95

Marketing AI Enterprise Management CPC Cost Per Click 95

Martech

SEPTEMBER 21, 2023

Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. MFour , a consumer intelligence platform, launched DANI and its AI Survey Builder.

Marketing AI 99

Marketing AI Digital Asset Management Enterprise Management Gartner 99

Martech

APRIL 24, 2024

When Gartner surveyed CMOs in 2023 about the state of their marketing technology stack, most admitted to using only one-third of their martech stack. The survey highlights four main obstacles to boosting marketing technology usage: The complexity of the current martech landscape. Rigid internal governance processes.

Process 65

Process Top of Funnel Work Management Marketing Management 65

Martech

SEPTEMBER 22, 2023

The study , conducted by researchers at the University of Pennsylvania and the University of Southern California, surveyed over 3,000 respondents who were shown simulated negative, positive and neutral posts with adjacent ads on Facebook, Instagram and X — which was still known as Twitter at the time, in February and March 2023.

Social Media 97

Social Media Studies Media Brand Identity 97

Martech

DECEMBER 14, 2023

System and data users These are the team members who are working in the DAM on a regular basis. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. DAM governance structure.

Digital Asset Management 102

Digital Asset Management Work Management Customer Surveys Conference 102

B2BMarketing.net

MARCH 12, 2024

With that in mind, we produce the annual B2B Marketing Trend Tracker survey. This survey asks both client-side and agency-side marketers how focused they are on a series of “trends” that we see dominate the marketing headlines. Who did we survey? How does the survey work? First things first. NFTs and the metaverse.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Martech

APRIL 12, 2024

Adobe Real-Time CDP Adobe typically targets enterprise and mid-market organizations and works with a wide variety of roles across the marketing and IT organization. The company works with large enterprise businesses in retail, technology, media, healthcare and finance.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing AI 95

Optinmonster

APRIL 10, 2024

The broader the audience, the more generic the message was to make it work for everyone. You can run customer satisfaction surveys or set up a popup form to collect customer feedback on your website. Here’s an exit survey form example: 2. Put in the work to understand consumer behavior beyond what they want.

Marketing AI 92

Marketing AI Planning Paid Search Agency Psychographics 92

Martech

APRIL 4, 2023

If you work in marketing technology or marketing ops, there’s a good chance you’re better compensated than your peers among general marketers. That’s one takeaway from the 2023 MarTech Salary and Career Survey. Download the survey here (no registration required). The survey.

Peer-to-peer 113

Peer-to-peer Work Management Paid Search Agency Customer Surveys 113

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Sword and the Script | B2B

OCTOBER 31, 2023

The CMO Survey: 9.2% of revenue invested in marketing The CMO Survey comes out twice a year in the spring and fall. Overall, the survey puts the average marketing budget at 9.2% Overall, the survey puts the average marketing budget at 9.2% Gartner: 9.1%

Marketing Budget 90

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 90

Martech

JANUARY 11, 2024

A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook. In the B2B use case, emails don’t carry the risk of interrupting a prospect during a busy work day. We’d like to know how it’s been for you.

Email Marketing 123

Email Marketing Marketing AI Enterprise Management Work Management 123

Martech

JANUARY 8, 2024

How it works. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Click here to take the survey Eligibility. We’d like to know how it’s been for you.

Google 100

Google Domain Customer Surveys Advertisements 100

SmartBrief - Marketing

JANUARY 29, 2024

The survey, with 150 respondents from mid-to-large enterprises, making it one of the largest of its kind, showed some interesting new outcomes. In fact, their respective successes would seem intrinsically intertwined, arguing for closer working relationships, deeper trust and longer tenures. What are they thinking about AI?

Customer Surveys 82

Customer Surveys Enterprise Management Advertising Agencies CMO 82