Sword and the Script | B2B

MAY 16, 2023

Perhaps most famously, George Lucas was only able to finish his screenplay for the first Star Wars movie after reading Campbell’s work.” Campbell put his thoughts in a book published in 1949 titled “ The Hero with a Thousand Faces.”

Storytelling 70

Storytelling B2B Marketing B2B Wikipedia 70

Martech

MARCH 6, 2023

” It was trained on 300 billion words taken from books, online texts, Wikipedia articles and code libraries — reportedly using a snapshot of the internet as of 2021. It can assist — but not replace — humans in writing reports, outlines, creating press releases, books or developing surveys.

Marketing AI 113

Marketing AI User-Generated Content Training Press 113

Hubspot

JUNE 1, 2021

Wikipedia – Information, biography. If it’s unclear what consumers associate with your brand, run a survey. Alternatively, if you already have a list of positive, neutral, and negative attributes relating to your brand, you can use them to craft your survey questions and include your competitors. Brand Association Examples.

Positioning 97

Positioning Examples Brand Identity Branding 97

Hubspot

MARCH 14, 2018

And despite the interactive presence at the event, this year's survey found that attendees have quite a low level of trust in emerging technology. YouTube Will Add Information From Wikipedia to Conspiracy Videos. There's an issue, however: Wikipedia is thought by many to be a less-than-reliable source of information.

Wikipedia 70

Wikipedia Social Networks Twitter Network Marketing 70

Outgrow

DECEMBER 20, 2022

Saksham Sharda: Have you had companies come up to you wanting to do a press release because they want to get a Wikipedia article published or because I think that’s one of the criteria for Wikipedia articles to have releases about your company that are not strictly promotional? Mickie Kennedy: I see it occasionally.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Savanta

FEBRUARY 10, 2015

What do surveys and Bollywood have in common? Kristin’s Wikipedia page shows that she knows a thing or two about growth, so her session at IIeX Europe 2015 is well worth popping along to. This month saw an unusual collision of two worlds.

Privacy 120

Privacy Wikipedia Paid Search Agency eCommerce 120

Biznology

APRIL 12, 2011

Image via Wikipedia. I spoke at a panel session with Hester Tinti-Kane and Jeff Seaman at the Pearson CiTE conference in Denver yesterday, unveiling a survey of higher education on how social media is used.

Social Media 80

Social Media Wikipedia Media Business 80

Writing on the Web

AUGUST 29, 2012

Yet how many of us post on a blog or upload a video to YouTube without taking time to survey what are our target audience ‘s interests, wants and needs? Here’s a quick list of survey questions to ask your target audience to help define what they want to read: What are the five top web sites you visit frequently in your work?

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Convert

DECEMBER 2, 2020

Jeff Bezos’s Net Worth from 1999 to 2018 ( Wikipedia ). As surveys have shown, millennials (and, to an even greater extent, Gen Z) want the brand they do business with to talk to them as fellow humans. It will soon be so dominant in many consumer markets that it will be unable to grow any further.

Amazon 88

Amazon Curation Personalization eCommerce 88

Writing on the Web

MARCH 17, 2014

Wikipedia, and other specialized encyclopedia sites. Surveys and polls (Gallup, Survey Monkey). I try to narrow the topic down to something that hits the sweet spot between what readers seek to know, and what I already know. There are a number of obvious resources. Google or other search engines. Crowd sourcing.

Research 100

Research Content Wikipedia Marketing Proposals 100

Animalz blog

NOVEMBER 28, 2023

But this chore is unavoidable if you want to understand: A topic’s fundamentals What others have already said How you can add to the conversation (what we call information gain ) AI tools let you survey the current content landscape instantly, so you have more time to uncover nuance and a unique point of view.

Marketing AI 78

Marketing AI Research Tactics SME 78

Biznology

JANUARY 7, 2013

Photo credit: Wikipedia. So, while I am not advocating that everything be learned through one-way mirrors or phone-based surveys, I do propose that the right tools be employed to gain insights about current and potential clients. I could not agree more. The digital world is full of metrics and on-line behavior tracking.

Social Media 80

Social Media Research Social Marketing Media 80

Biznology

JULY 6, 2012

Think of it like writing a Wikipedia article, where you actually need to put references into every statement. Outside of Wikipedia, you don’t need to include the references, but keep them in your back pocket and refer to them to strengthen your position, if necessary. Surveys are not the only ways to measure content quality.

Wikipedia 80

Wikipedia Content Click Rate High Quality Lead 80

Tony Zambito

APRIL 26, 2010

Image via Wikipedia. There is a lack of qualitative and experiential analysis that provides deep insight thus a reliance on finding as many data points as possible via internal or survey oriented vehicles. When MS Excel came into existence many years ago, it was a significant leap in computing power. 

Buyer Personas 100

Buyer Personas Rules Wikipedia Social Media 100

Chris Koch

FEBRUARY 24, 2010

Image via Wikipedia. I’ve been working with my colleagues at ITSMA on another survey on social media for B2B marketers that I hope you’ll take by going here. I resisted treating it as a standalone in the survey. I’m trying to get at the issues of integration in our survey, and will report on our findings.

Social Media 100

Social Media Marketing Strategy Marketing & Strategy B2B Thought Leadership 100

Biznology

JANUARY 10, 2014

(Photo credit: Wikipedia). You will need to rely heavily on surveys and story telling to better understand what is really happening out there. So, make sure you establish a baseline via a user survey. From that point on, run quarterly surveys to monitor if progress is being made. Are metrics important?

Business 80

Business Wikipedia Communities Internet Marketing 80

Biznology

AUGUST 26, 2013

Photo credit: Wikipedia. Survey questions (e.g., Your most important tool in B2B is, arguably, the marketing database. SIC or NAICS. Year the company was started. Revenue/sales. Employee size. Credit score. Fiscal year. Purchase history. Purchase preferences. Budgets, purchase plans. from market research). Customer service history.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Chris Koch

MAY 6, 2011

Image via Wikipedia. Through surveys, both qualitative and quantitative, marketers ask their target audiences to tell them how they perceive the company. Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI.

Social Media 100

Social Media Social Marketing Work Management Media 100

Chris Koch

APRIL 2, 2010

It’s why our latest ITSMA marketing budget survey shows (free summary available)that thought leadership has risen to a higher priority level than in any recent year. Image via Wikipedia. It’s the same in B2B. Ideas can create an emotional connection. Okay, so it’s not big emotion, but it hits some buttons: Gratitude.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Marketing Budget Thought Leadership 100

Biznology

JANUARY 28, 2013

Photo credit: Wikipedia. A study by digital marketing company IMN found that 78 percent of companies surveyed placed content marketing as a high or medium-to-high priority but only 52 percent reported a formal content marketing strategy in place for every channel of distribution.

Campaigns 80

Campaigns Planning Content Marketing Wikipedia 80

Biznology

JUNE 5, 2013

Image courtesy of Wikipedia. I’m talking about surveys on or off your site that are built with the best social science in them. One of the challenges of surveys is making it easy for users to give you feedback without needing to opt out. In my experience, opt-in surveys get insignificant results.

Effectiveness 80

Effectiveness Opt-out Correlation Lead Ranking 80

Tony Zambito

OCTOBER 5, 2011

Image via Wikipedia. We are living in a world that is fraught with uncertainty.    The degree of uncertainty for businesses today probably is at the highest level in decades.    Resulting in a chaotic world for sellers and buyers looking to make sense of what the future may hold. 

Buyer Personas 100

Buyer Personas Wikipedia Demand Generation Analysis 100

Tony Zambito

MARCH 25, 2011

Image via Wikipedia. Thus, gaining insight must come from distilling volumes of reports, quantitative data, surveys, focus groups, and every imaginable new way to look at a customer that has been created in the past 20 years. Market research today finds itself in somewhat of a quandary.

Research 100

Research Psychographics Buyer Personas Marketing Management 100

Writing on the Web

JANUARY 26, 2011

Here’s an update, as reported on Wikipedia: The economy of Mexico is the 11th largest in the world. Total crimes per capita average 12 per 1,000 people in Mexico, ranking 39 in a survey of 60 countries. Yet, life goes on, and for the most part our experience south of the border has been delightful for many reasons.

Digg 100

Digg Wikipedia Buzz Blogger 100

Tony Zambito

MAY 11, 2010

Image via Wikipedia.   Focus groups, online surveys, customer satisfaction questionnaires, win-loss analysis, needs analysis, customer advisory groups, user groups, competitive intelligence, and more to name a few.  The concept of goals has been around for centuries.  Humans

Buyer Personas 100

Buyer Personas Buy Wikipedia Customer Satisfaction 100

Tony Zambito

APRIL 19, 2012

Target (Photo credit: Wikipedia). I do not have statistics to back me up but I am willing to guess that a random survey would prove that the majority of training is product training. I am a big baseball fan and a one-time want to be pitcher.

Lead Generation 100

Lead Generation Lead Ranking Tactics Buyer Personas 100

Biznology

MARCH 15, 2012

Image via Wikipedia. Surveys, web analytics, referrals via likes and recommendations, and customer service logs can shed light on this. When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses.

Social Media 80

Social Media Media Wikipedia Small Business Marketing 80

Biznology

SEPTEMBER 14, 2011

One wag was quoted in TechCrunch as saying, “ If you were losing to Wikipedia would your next move be to buy Encyclopedia Britannica? Zagat’s has a system that uses hundreds of thousands of surveys to combine for their restaurant ratings. Not everyone thinks that Zagat was a worthy relacement for Yelp.

Purchase 80

Purchase Google Wikipedia Aggregators 80

Buzz Marketing for Technology

JUNE 27, 2008

Wiki software--easy-to-use programs that let anyone with Internet access create, remove and edit content on a Web page--first gained popularity thanks to Wikipedia, the user-generated encyclopedia that has come to be hailed as one of the Webs greatest resources.

Wiki 100

Wiki Software Wikipedia Copyright 100

Brandpoint

AUGUST 26, 2015

These include technical, user experience, content, Wikipedia/Facebook, social signals, mobile rankings and backlinks. These word counts can sound a bit daunting when it’s time to create content, especially when you see surveys that state people like to read shorter, authoritative pieces of around 300 words. Putting it to use : .

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Content Marketing Wikipedia 48

TrustRadius Marketing

JANUARY 15, 2019

In fact, according to a TrustRadius survey, 3 out of 4 software buyers describe vendor language as either “meaningless jargon” or “lots of fluff”. In the same survey, we asked buyers to name the buzzword they find most meaningless, or that really gets their goat. Netflix, Wikipedia, and Skype are examples of disruption.

Work Management 69

Work Management Marketing Management Marketing AI Digital Transformation 69

TrustRadius Marketing

JANUARY 15, 2019

In fact, according to a TrustRadius survey, 3 out of 4 software buyers describe vendor language as either “meaningless jargon” or “lots of fluff”. In the same survey, we asked buyers to name the buzzword they find most meaningless, or that really gets their goat. Netflix, Wikipedia, and Skype are examples of disruption.

Work Management 69

Work Management Marketing Management Marketing AI Digital Transformation 69

Biznology

JULY 28, 2010

Image via Wikipedia. It's not a formal survey, but you have to wonder whether Microsoft is under attack from more than Google's cloud computing apps. I like to say that Internet marketing is more about marketing than about the Internet, but every once in a while, the Internet gets in our way.

Spyware 80

Spyware Public Relations Wikipedia Internet Marketing 80

Marketing Insider Group

JUNE 2, 2010

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. How do you know you are hitting the right audience when you conduct a survey? All of them share in some level of the main pain points you will uncover in your customer surveys.

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Tony Zambito

SEPTEMBER 22, 2010

Image via Wikipedia. The fact that the buyer-seller relationship is undergoing transformative reshaping is backed by many quantitative oriented survey and studies.    Viewing what each function is capable of in isolation and missing the harmonizing around the buyer experience.  Buyer Insight.

Top of Funnel 100

Top of Funnel Buyer Personas Marketing Automation Services Buyer's Journey 100

Biznology

APRIL 9, 2012

Photo credit: Wikipedia. This includes web metrics, market research, survey data, conversion rates, click-throughs and more. What’s the future of digital media marketing and social public relations? What trends are we, as seasoned digital media marketers, seeing in the marketplace? It’s spring, which means it’s mentoring season.

PR 80

PR Tips Public Relations Work Management 80

Convince & Convert

MARCH 4, 2016

If you have customer survey data that provides insights into your industry, conveying it as an infographic could be highly effective. Customer survey data, statistics from sales reports, and information about industry trends can all be used as sources to corroborate your infographic. Switch Angles. Facts and Statistics.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141