Chris Koch

MAY 14, 2010

At least that’s the conclusion we reached at ITSMA recently when we did our social media survey (there’s a free summary if you’re interested). We need to create an idea engine within the organization to help SMEs come up with things to Twitter and blog about. Social media creates the need for marketing to lead within the organization.

Organic Leads 100

Organic Leads Social Media Social Marketing Organization 100

Chris Koch

JANUARY 21, 2011

It’s where we introduce some of the top findings from our annual budget survey of marketers. But we don’t like to just parrot the numbers from the survey. At ITSMA , we’ve been busy preparing for our annual State of the Marketing Profession briefing next Tuesday. Buyers have higher expectations for intimacy.

Social Media 100

Social Media Budget Programs Paper PR 100

Chris Koch

DECEMBER 11, 2009

One of the great lures of Twitter is that we know that it is always changing. Would you dream of Twittering without a profile photo or image? Twitter is every bit as visual as it is textual. For example, a Forbes survey found that C-suite executives are more likely to make the time for a video than other executives.

Mobile Marketing 100

Mobile Marketing B2B Marketing B2B Storytelling 100

Chris Koch

APRIL 30, 2010

According to a recent survey by ABI Research, 28% of respondents said that they access web sites from their phones at least once per day —up 75% in a year. Right now Foursquare is the Twitter of location. But Twitter and Foursquare already do that, so again, you need something more behind the app than just the location feature.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Chris Koch

MARCH 19, 2010

Taking a poll in a LinkedIn or Facebook group, asking for input from Twitter followers, or asking for information through comments on blogs are some of the ways to gather information. If you can link to a survey and promise respondents some level of access to your findings, you can create a powerful source of information.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Chris Koch

OCTOBER 30, 2009

These are not the people we imagine Twittering about their need for complex enterprise IT services. And yet our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up.

Social Media 100

Social Media Peer-to-peer Enterprise Management Media 100

Chris Koch

SEPTEMBER 18, 2009

Or will it be Twitter by a nose? This model was popularized by the folks at Twitter (others are also using the model, such as Yammer, which is a social network for use inside large organizations), who realized that technology could be an effective substitute for trust—up to a point. Will it be Facebook or MySpace? And we don’t mind.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

SEPTEMBER 18, 2009

Or will it be Twitter by a nose? This model was popularized by the folks at Twitter (others are also using the model, such as Yammer, which is a social network for use inside large organizations), who realized that technology could be an effective substitute for trust—up to a point. Will it be Facebook or MySpace? And we don’t mind.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

JULY 10, 2009

survey, (all ITSMA clients can download this executive summary ), we found that “increased web traffic&# was the most frequently cited benefit of Web 2.0 Indeed, some B2B early adopters are seeing 10-15% of their lead totals generated through social media, according to this survey by DemandGenReport. In our recent Web 2.0

Web 2.0 100

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership 100

Chris Koch

FEBRUARY 18, 2011

I’ve been interviewing ITSMA members about their thought leadership programs as follow-on to our recent thought leadership survey and asking about what makes a good thought leader. Thought leaders themselves must be better-rounded than in the past, as comfortable online as on stage or in an interview.

Peer-to-peer 100

Peer-to-peer Thought Leadership Social Media Storytelling 100

Chris Koch

AUGUST 3, 2010

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. You need a second hand on your watch to track how long it takes to set up a Twitter account, for example. After all, the tools themselves are dead simple.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

AUGUST 3, 2010

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. You need a second hand on your watch to track how long it takes to set up a Twitter account, for example. After all, the tools themselves are dead simple.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

NOVEMBER 20, 2009

Our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up. Customers (the younger ones, anyway) are adopting social media. Marketing factors.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100