WebMarketCentral

MAY 5, 2008

Larger companies may want to consider a full-service platform like Bronto or one with sophisticated features such as the Enterprise Edition from ExactTarget.

Pricing 20

Pricing Price Comparison Service 20

WebMarketCentral

JULY 16, 2007

Again, you can download the full study here and also check out a podcast with survey author George Krautzel and blogger extraordinaire Paul Dunay. Paul-based PR & marketing agency focused exclusively on lead generation and PR strategy for B2B IT companies: KC Associates Contact Tom Pick: tomATwebmarketcentral.com.

Social Media 20

Social Media Peer-to-peer Wiki Media 20

WebMarketCentral

JULY 14, 2008

Larger enterprises and government agencies may already have an enterprise survey management application such as Vovici or Kinetic Survey in place. Small companies can use tools like SurveyMonkey , SurveyGizmo or Zoomerang to create quizzes.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

JULY 23, 2007

According to the study (which can be obtained for free by completing a short survey here ): The majority of B2B IT companies embracing Web 2.0 tools)," according to survey co-author Robert Lesser. Again, you can get a free copy of the entire LeadGenTools B2B vendor report by taking the short online survey here. _ Clearly, Web 2.0

Vendors 20

Vendors Web 2.0 Social Media RSS 20

WebMarketCentral

MAY 12, 2009

Enquiro surveyed 1,000 B2B buyers to learn what the top influencers are in the purchase decision. Buying committees look to Google and service providers’ websites for information first and repeatedly, according to Enquiro. After all, B2B purchasers are buying the supplier along with the product or service.

B2B 20

B2B Tagging Comparison Case Study 20

WebMarketCentral

JULY 25, 2007

More than one-third of attendees participate in interactive polls and surveys conducted during webcasts. Nearly half of all registrations occur within 10 days of the webcast; 10% happen on the day of the session.

Webcast 20

Webcast Advertising Benchmark Webinar Metrics PR 20

WebMarketCentral

AUGUST 25, 2008

4Q - The Best Online Survey For A Website, Yours Free! Learn how to master Gmail's keyboard shortcuts, streamline the process of adding attachments, quickly switch between multiple Google accounts, read your Google Reader RSS feeds from within Gmail, use Gmail as an external hard drive, back up your email account and more.

Tools 20

Tools Best Practices RSS PageRank 20

WebMarketCentral

FEBRUARY 14, 2007

Key finding: "A MarketingSherpa survey last year found that technology marketers ranked webinars as one of the top three marketing techniques and that 35% rated them as “very effective” -- second only to product demos in popularity." After February 18th, 2007, it'll cost you a few bucks, but it's worth it.)

Service 20

Service Webcast Vendors Lead Scoring 20

WebMarketCentral

OCTOBER 6, 2008

Paradoxically, 80 percent of the channel investments by the vendors that were surveyed focused around tactical issues such as training, partner portals, and partner communication tools – all activities that simply automate the relationship with partners.

Advertising Channels 20

Advertising Channels Enterprise Management Marketing Management Marketing & Strategy 20

WebMarketCentral

MAY 15, 2007

Blogger extraordinaire Paul Dunay is working on a survey of Web 2.0 However, there's been a shortage of quantifiable data. lead generation tools, but the results haven't been released yet. So, I started an experiment last month to provide some metrics. First, anecdotal evidence from two clients.

Web 2.0 20

Web 2.0 Tagging Traffic B2B Thought Leadership 20

WebMarketCentral

JULY 23, 2009

of respondents in MarketingSherpa's survey said they didn't use Google search advertising at all in the last 12 months; coincidentally, the same percentage of marketers were consistent spenders on Facebook. First, it should be noted that Google search, Google content and Yahoo search are still the top three PPC vehicles.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

JUNE 24, 2009

5 Ways To Optimize Your Blog and Capture More Repeat Visitors by ProBlogger Rich Page recommends practices like tracking your internal search results (to help determine what topics are most important to your readers), surveying your readers, and building an online community into your site in order to increase repeat visits.

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

NOVEMBER 7, 2007

Yet according to Forrester Research , "While 87% of B2B marketers we surveyed last year said that they use email in marketing, most lagged behind in adopting interactive tactics such as search (57%)." Given the advantages of search engine marketing (cheap, measurable, effective), why do nearly half of B2B companies ignore it?

SEM 20

SEM Budget Programs Advertising Agencies Paid Search Agency 20

WebMarketCentral

SEPTEMBER 15, 2008

Direct sales, branding primary SEM objectives: SEMPO survey by DMNews Ellen Keohane highlights findings from a SEMPO study showing how marketing budgets are shifting, what marketers think of the branding value of search engine marketing, and how they feel about experimenting with new forms of media. UM Finds Web 2.0 Breeding Consumers 2.0,

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

WebMarketCentral

OCTOBER 16, 2006

Although there is some support for writing the abbreviation for "business-to-business" in lowercase, an informal survey of usage indicates that B2B is far more common. Still, that's not an overwhelming difference, so if you are really stuck on "web site" (or even "Web site") as two words, you're in agreement with a significant minority.

Internet Marketing 20

Internet Marketing Advertising Mediums Distribution Template 20

WebMarketCentral

JANUARY 2, 2008

Yet, again according to the CMO survey results, "Only 8% of vendor marketing respondents said they do an extremely good job of teaming with the channel to build stronger customer affinity." Virtually 100% of the company's development activities are customer-driven, and it shows in the percentage of repeat and add-on product sales.

Work Management 20

Work Management Marketing Management Vendors Purchase Intent 20

WebMarketCentral

AUGUST 1, 2008

The SEO Industry Survey Results by SEOmoz A wealth of data about working in SEO, with an interesting high-level summary as well as links to detail data. On-Page SEO by SEO-Space Thoughts on the relative importance of on-site SEO efforts vs. link building (do the on-site stuff first) and the use of microsites for expanding external links.

SEO 20

SEO SEM Best Practices Buzz 20

WebMarketCentral

DECEMBER 6, 2007

That ought to get you started!

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

AUGUST 2, 2005

In some recent research from the National Federation of Independent Businesses, more than one-half of the small business owners it surveyed launched their venture without any prior marketing or sales experience. If you're a non-marketer who's responsible for your company's marketing, you have to learn the discipline.

Work Management 20

Work Management Small Business Marketing Differentiation Consulting 20

WebMarketCentral

NOVEMBER 9, 2007

A new survey produced by Schneider Associates and the Center for Business Innovation at Babson College details some very interesting findings on what makes for a successful B2B product or service launch. Word-of-mouth promotion was fostered by press releases and articles, webinars, and customer seminars and testimonials.

Marketing Management 20

Marketing Management Service Word of Mouth Product 20

WebMarketCentral

DECEMBER 15, 2008

We spent hours on the phone with customers and prospects every week in interviews; we conducted multiple surveys every year to different slices; we studied our site's internal search stat data; etc. Survey them. A lot of what businesspeople want is actually good old fashioned reporting. It's not easy. Great, then make that happen.

Paid Content 20

Paid Content Case Studies Case Study Demographics 20

WebMarketCentral

FEBRUARY 11, 2008

Just An Online Minute… Web Video Watchers by Just an Online Minute In this short but informative post, Wendy Davis provides some interesting data on who's watching online video, what type of content they watch most frequently, and how frequently they watch.

Research 20

Research Planning Best Practices Buying Cycle 20

WebMarketCentral

JANUARY 22, 2008

Dave to ad agencies: Do your homework or get out of my office by DMNews After detailing the results of a recent study showing that "One hundred percent of the survey respondents stated that the most important factor governing their selection of a marketing services agency was its ability to provide insights into their customers.But here's the scandalous (..)

SEM 20

SEM Paid Content Paid Search Agency Adsense 20