Paul Gillin

APRIL 25, 2011

Founders Julia and Frank D’Agnese enlisted dozens of content partners like Alternative Energy News, BBC Earth Explorers, The Christian Science Monitor, European Environment Agency, the US Forest Service and the US Geological Survey to contribute content, which is summarized on “knowledge portals&# and linked back to the original source.

Curation 50

Curation Examples Content Ad Agencies 50

Paul Gillin

JANUARY 25, 2012

Vindale Research isn’t in the food business, though; it wants to recruit people who are interested in getting paid to take surveys. Archway Cookies and Fortune Cookies are both focused on trials, the first through coupons and the second via a contest. Just because you build it doesn’t mean people will come. Tip #5: Measure.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

JUNE 26, 2014

Gallup is a first-class research organization and its methodology was no doubt rock solid, but even Gallup admits that “question wording and practical difficulties in conducting surveys can introduce error and bias.”

Social Media 50

Social Media Media Peer-to-peer Social Networks 50

Paul Gillin

AUGUST 4, 2011

This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

JANUARY 6, 2011

The souring of marketer attitudes toward social media first became evident to me last spring when I worked on a survey for B-to-B magazine that found that nearly half of 400 marketers surveyed were disappointed with the results they were getting from Twitter. Blaming the Tools.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

JULY 29, 2011

Nearly 80% of the companies Awareness surveyed use social media channels to identify and respond to customer service issues and two-thirds use them for prospecting. Most use at least three major social media channels, compared to less than two for the average company. And they measure like crazy.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

MARCH 13, 2012

A recent IDC survey asked developers which platforms they were “very interested” in targeting. In other words, word of mouth marketing is the only viable promotional model. Will Microsoft be a player in mobile platforms? It may be, but Redmond has a lot of work today, Gens said.

Work Management 50

Work Management Marketing Management Word of Mouth Mobile Marketing 50

Paul Gillin

JUNE 29, 2011

Value – Constant Contact says it surveyed small businesses to discover that many didn’t know how to get started in social media, but you didn’t need research to figure that out. One smart move was to prominently note that the resource is “ Powered by KnowHow ,&# which is a training service the company offers.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

JULY 16, 2013

This indicates a majority of the people surveyed agree on something. These may be Important Data that supports Key Points or Sub-Themes, or they could just be interesting factoids. Look in particular for percentages of 50 or more.

Research 50

Research Case Studies Validation Opt-in 50

Paul Gillin

AUGUST 1, 2013

” A survey of more than 1,100 business and IT professionals in 95 countries – nearly half of which are midmarket businesses – also suggests that data quality is an important variable in the effective use of big data analytics. They are also motivated by the same goal as their corporate counterparts: to create a competitive advantage.

Business 50

Business Content Paid Search Agency Analytics 50

Paul Gillin

AUGUST 26, 2010

A survey of teens this year by textPlus found that 30% percent said they’ve broken up with someone or been dumped via text message. Two years ago, I listened in as a group of Alice’s classmates spoke of a friend who had just ended a romance. Everyone in the group knew the news except the guy who had been dumped. Sound strange?

Multi-Channel 50

Multi-Channel Facebook Communities Course 50

Paul Gillin

OCTOBER 11, 2012

Try mixing it up; instead of posting a question, occasionally formulate the topic as a survey. Polls are a basic tool you can use to solicit feedback. You can specify up to five answer choices and choose how long the poll runs. Use Trackable Links. It’s easy to measure the response to content you post.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

JANUARY 16, 2012

Surveys and user comments can be quickly added to content and made part of the published page. Survey/poll results can also be viewed instantly. The content team can then be notified through an annotation feature that draws on the screen and shares those markups with others.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

AUGUST 4, 2012

He rejected my suggestion that his annual reputation survey could be done more cheaply with a database analysis. He insisted on printing his newsletter, the Mount Vernon Report , on expensive paper stock and mailing it to subscribers instead of going the cheaper route of posting online. The quality just wouldn’t be the same, he said.

Cross-Selling 50

Cross-Selling Newsletter Ad Agencies Public Relations 50

Paul Gillin

JUNE 24, 2010

These include press mentions, speaking invitations and performance on customer satisfaction surveys. Customer surveys; renewal rates; referrals; incremental business; testimonials; Net Promoter Score. A simple telephone survey can identify who these customers are. Metrics also vary by objective. Measurement. Customer loyalty.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

APRIL 13, 2011

Set up a survey form to capture evaluations from attendees. Send people to the a page on your event website that hosts that embedded content. The landing page should include calls to action to register for future events. A “repeat attendee” discount is a good idea. Google Documents supports simple forms at no charge.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

MARCH 4, 2014

Nothing about how the survey was conducted, who the respondents were or how many people responded. A professional researcher would never use a word like “inspire” in a survey because it creates bias. ” That’s all. That’s assuming the question is valid, which it isn’t.

Research 50

Research Lead Scoring Lead Ranking Validation 50

Paul Gillin

FEBRUARY 20, 2013

The Center for Marketing Research at the University of Massachusetts Dartmouth is out with its latest survey of the Inc. Facebook was the big loser in this survey. Growth in social media investment showed signs of slowing in this survey. 500′s use of social media , and once again small companies outpace large ones.

Social Media 50

Social Media Studies Media Linkedin 50

Paul Gillin

JANUARY 4, 2012

In fact, one of her favorite measurement tools – the Grunig Relationship Survey - was invented in the days before blogs and Twitter, but is every bit as useful today as it was a decade ago. This is an important point because many of the tools Paine recommends work well in any medium.

Social Media 50

Social Media Media Peer-to-peer PR 50