Marketing Interactions

DECEMBER 26, 2016

Corporate Visions recently surveyed more than 400 B2B organizations to find out how one statistic is creating challenges at the intersection of content strategy, sales enablement, and lead conversion. What Corporate Visions learned is that 78% of survey respondents agreed with the stat. But that’s just not the reality.

Conversion 82

Conversion B2B Top of Funnel Stats 82

Marketing Interactions

FEBRUARY 15, 2019

And, if you look at the way questions and answers are structured, quite often the surveys are designed to show the company who fielded the survey in the best light. It’s hard to get a true consensus with such a variant pool of respondents.

Conversion 93

Conversion Planning Buyer Personas Dwell 93

Marketing Interactions

JUNE 27, 2021

2021 Content Management & Strategy Survey – PDF). Here’s the kicker for me > Despite the above challenges reported, two-thirds of marketers say they’re using buyer personas to inform their marketing strategies and content development. Their personas are not developed to be actionable.

Buyer Personas 111

Buyer Personas B2B Ideal Customer Profiles ABM 111

Marketing Interactions

SEPTEMBER 26, 2022

Only 16% of B2B marketers rate their current lead nurturing initiatives as excellent, per the 2022 Lead Nurturing & Acceleration Benchmark Survey. A Few Reasons an Update to Buyer Personas is Wise. Timing of touches and developing targeted content for each buyer stage/interest are the top two issues at 49% and 48% respectively.

Ideal Customer Profiles 80

Ideal Customer Profiles Buyer Personas Marketing Analytics Tools B2B 80

Marketing Interactions

JULY 18, 2021

Forrester Business Technographics® Marketing Survey, 2020). However, personalization remains a priority for B2B marketing executives, with 52% planning to increase spending on content marketing and personalization technology to get this right. In fact, 95% of buyers say they are unlikely to respond to them.

B2B Marketing 75

B2B Marketing Personalization B2B Planning 75

Marketing Interactions

MARCH 7, 2022

Original Research: Conduct a survey with your customers to show the buyers in your lost deals that they’re not alone in their concerns and that embracing the risk was worth the effort. The competitor approaches it this way, but we see it more this other way, here’s why and the difference it makes to implementation and successful outcomes….

Ideal Customer Profiles 88

Ideal Customer Profiles B2B B2B Thought Leadership Peer-to-peer 88

Marketing Interactions

APRIL 21, 2017

Take a look at the last three years of research from DemandGen Report’s B2B Content Preferences Surveys: In 2015 , the top suggested improvements to content: Use more data and research to support content. Research on buyer content preferences has found the same complaints for years. Curb the sales messaging.

Peer-to-peer 100

Peer-to-peer Lead Gen B2B Vendors 100