Everything Technology Marketing

JUNE 22, 2010

Here is another interesting result from the B2B social media survey. Social Media Measurement: It's Not Impossible Take the social media survey now and receive the complete survey report before it is officially published. Feel free to share the survey link with your B2B marketing colleagues and friends: [link]

Social Media 100

Social Media Customer Surveys Peer-to-peer Media 100

Everything Technology Marketing

JUNE 10, 2010

The LinkedIn B2B Technology Marketing Community is conducting a comprehensive, vendor neutral survey of B2B marketing executives and professionals to better understand the state of social media in the evolving B2B marketing mix. The survey takes less than 10 minutes to complete.

Social Media 100

Social Media Customer Surveys Peer-to-peer B2B Marketing 100

Everything Technology Marketing

SEPTEMBER 30, 2013

We received over 900 survey responses and distilled the survey findings into an easy to digest, information-rich report - you can download it right here. But what are the current trends, challenges, and success factors for marketing automation? What marketing automation benefits do marketers expect? Enjoy the report!'

Marketing Automation Services 100

Marketing Automation Services Marketing Report Marketing Automation Automation 100

Everything Technology Marketing

APRIL 12, 2011

Our B2B content marketing survey is the most popular survey we have produced to date. Time to share some preliminary survey results! The first survey question is designed to better understand the motivation of organizations engaging in content marketing as a B2B marketing strategy. What are the main objectives?

B2B Marketing 100

B2B Marketing B2B Thought Leadership Marketing Automation Services Content Marketing 100

Everything Technology Marketing

MAY 31, 2011

This new report is the result of a survey I conducted with the 20,000 member B2B Technology Marketing Community on LinkedIn to better understand the current state of content marketing, and to identify key challenges as well as best practices.

Marketing Report 100

Marketing Report Trends B2B Marketing Content Marketing 100

Everything Technology Marketing

FEBRUARY 26, 2013

Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. Thanks to everyone who participated in the survey! The results are in.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Everything Technology Marketing

DECEMBER 7, 2009

Here is a recent survey report on B2B technology marketing collateral trends from Eccolo Media that you may find interesting: “ Eccolo Media 2009 B2B Technology Collateral Survey Report ”. Key findings in the report: • White papers – especially those that are long on expert content and light on sales jargon – continue to be the No.

Trends 100

Trends Paper Customer Surveys B2B Sales 100

Everything Technology Marketing

APRIL 27, 2011

This wraps up our content marketing survey preview for today. Stay tuned for more survey results! Very few respondents rely on product management (16 percent) or external agencies (8 percent) for content strategy. What metrics do you use in your content marketing initiative?

Content Marketing 100

Content Marketing Paid Search Agency Advertising Agencies Content 100

Everything Technology Marketing

MARCH 25, 2014

Thanks to everyone who participated in the survey. A majority of alliance professionals (62 percent) expect the number of partners they work with to increase over the next 12 months. Fifty percent of respondents expect alliance marketing budgets to increase over the next 24 months.

Marketing Report 100

Marketing Report Trends Marketing Budget Demand Generation Agencies 100

Everything Technology Marketing

JANUARY 27, 2011

To get an answer, I conducted a quick survey among the 17,000+ members of the B2B marketing community on LinkedIn. After collecting and analyzing hundreds of your survey responses, here is the "ultimate" top-10 list: The Top-10 List of Marketing Books Crossing the Chasm (Geoffrey A.

Word of Mouth 100

Word of Mouth Emarketing Cross-Selling Funnel Advertising 100

Everything Technology Marketing

DECEMBER 1, 2010

79) 5 - A Simple B2B Marketing Framework (75) 6 - Social Media in B2B Marketing - Survey Results (47) 7 - Is B2B Marketing Ready for Social Media? (44) (98) 3 - Is Traditional B2B Marketing Dead? (87) 87) 4 - What B2B Marekting tactics are Up, Down, Flat? (79) 44) 8 - Is the In-House B2B Marketing Department Going Away? (39)

B2B Marketing 100

B2B Marketing B2B Social Media Customer Surveys 100

Everything Technology Marketing

FEBRUARY 19, 2011

in 2011 - the most dramatic change for any social media metric in the survey. More information Survey Report “Social Media in B2B Marketing” The Brave New World of B2B Marketing How to Use Social Media for Lead Generation 5 Steps to b2B Marketing Success of respondents using this metric in 2010 to 65.7%

Social Media 100

Social Media Sales Qualified Leads Lead Ranking Lead Scoring 100

Everything Technology Marketing

NOVEMBER 16, 2010

The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. The survey generated over 270 responses from B2B marketers - and the results are in! What is your experience with social media in B2B?

Social Media 100

Social Media Customer Surveys Social Marketing B2B Marketing 100

Everything Technology Marketing

JANUARY 31, 2012

5 – Focus on marketing automation The fastest rising category since last year's survey is marketing automation. This approach results in higher response rates, better engagements, shorter conversion cycles, and overall better return on marketing investment.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Everything Technology Marketing

APRIL 14, 2010

A survey by Gary Katz, CEO of Marketing Operations Partners , shows the marketing priorities in many organizations. Second, "balancing marketing strategy and tactics" - over 60% of survey respondents say that they are having trouble aligning day to day activities with big-picture strategy and company goals.

Planning 100

Planning Allocation Paid Search Agency Budget Programs 100

Everything Technology Marketing

MARCH 27, 2010

Customer data exists in a number of disparate systems, such as your web analytics tool, your social media monitoring tool, customer feedback and surveys, and your marketing campaign automation tool. The integration of all your customer data into the customer data management system.

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100

Everything Technology Marketing

JANUARY 1, 2011

Tom Pisello added a great comment to our B2B Technology Marketing Community , highlighting that a recent survey by IDC found that 24% of B2B buyers found that the sales reps are not prepared for presentations at all, 30% indicate that they are somewhat prepared , and only 29% indicate that they are well prepared.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Ranking 100

Everything Technology Marketing

APRIL 17, 2011

In our last post we reviewed the key objectives of B2B content marketing initiatives as indicated by our 20,000 member survey. In contrast, the survey respondents consider podcasts, print articles, and infographics the least effective content formats. Take the 2011 B2B Content Marketing Survey 5 Steps to B2B Marketing Success

Advertising Channels 100

Advertising Channels B2B Marketing Content Marketing B2B 100

Everything Technology Marketing

AUGUST 26, 2012

Earlier this year, we conducted our annual B2B content marketing survey with the 30,000+ members of the B2B Technology Marketing Community on LinkedIn to learn more about the latest trends in content marketing. Here is a quick summary of the most important trends we found ( more ): The Top-5 Trends in Content Marketing 1.

Marketing Report 100

Marketing Report Trends B2B Marketing Content Marketing 100