B2B Memes

OCTOBER 28, 2011

There’s been a minor buzz this week in B2B circles about recent survey results suggesting that paper magazines and newsletters remain extremely important to business professionals. The findings are from Readex Research , and are based on a series of media usage surveys conducted over the last year or so. I’m sure it’s true.

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B2B Memes

JANUARY 24, 2012

This realization came to me last week as I attempted to lean back and survey my achievement, such as it was, in publishing my first e-book, the New-Media Survival Guide. The leaning back was satisfactory; the surveying less so. Though diminished, it still has vital roles to play—especially for writers.

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Demand Paper Customer Surveys Positioning 100

B2B Memes

JUNE 2, 2010

A reading of the recent ASBPE-Medill Survey on Digital Skills and Strategies suggests some of the challenges. It’s clear from the comments in that survey that there are still a few of Paul Conley’s untrainable “print guys” that haven’t yet been introduced to his baseball bat.

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Training Advertising Mediums Webinar Metrics Customer Surveys 100

B2B Memes

MARCH 8, 2010

So far, it seems, they’re still looking backwards, to judge from two recent surveys of magazine personnel. The CJR survey, released March 1 , looked more broadly at the relationship between print and online cultures within magazine brands. The ASBPE and CJR surveys should be a wake-up call to publishers and editors alike.

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B2B Memes

OCTOBER 8, 2010

As an ASBPE-Medill survey of B2B editors showed last April, traditional publishing companies have offered little new-media training or guidance. For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way. This isn’t necessarily a bad thing.

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B2B Memes

AUGUST 12, 2011

But my own unscientific survey suggests that the number of editors who really get Twitter is small indeed. But how many use Twitter not just for promotion, but for its most valuable benefit, social engagement? There’s no authoritative answer that I know of.

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