|
|
10 Articles match "Survey"
See all articles with
"Survey"
The Latest from Acquiring Minds
|
Monday, May 17, 2010
Here are some of the key research findings from McKinsey : The buyer’s experience with sales and product or service features were the most important factors in a purchase decison – not price. (All the more interesting given that the survey was conducted during the recession). Comments Are Welcome. Resources. Photo Credit.
|
|
Wednesday, June 24, 2009
When we surveyed 249 B2B marketers last year, we were surprised to find that marketing automation suites (or multi-function email suites) dominated the rankings of email applications. When you think email, do you think email blasts? You know - a humongous email broadcast - the digital equivalent of a large mail drop.
|
|
Monday, June 1, 2009
According to a recent survey by Phone Works , the inside sales team responsible for telequalfication is most often bonused on the quality of leads (58%), appointments (54%), number of leads (50%) and pipeline contribution (42%). Should marketing carry a quota on revenue? asked after the panel. SQLs or SALs are not money in the bank.
|
|
The Best from Acquiring Minds
|
•
Wednesday, December 10, 2008
According to our recent survey of B2B marketers, email is widely used for lead generation: 86% of responders deploy email for lead generation. Although it is often suggested that email is best suited for customer retention, this survey of 249 B2B marketers indicates that email is a key tool for customer acquisition. media
|
|
•
Friday, September 5, 2008
few weeks ago, McKinsey & Company released the results of their latest survey on social media: Building the Web 2.0 Enterprise: McKinsey Global Survey Results. The McKinsey survey struck a chord with me in that 94% of responding executives deployed Web 2.0 tools for customer acquisition. Bingo!
|
|
•
Monday, December 1, 2008
The goal of our survey of close to 250 B2B marketers was to address two pivotal and practical questions specific to lead generation: What online marketing tools are B2B marketers using for lead generation How are online inquiries converted into offline, sales-ready leads? would like to share our first chart from the research. type tools.
|
|
•
Monday, May 17, 2010
Here are some of the key research findings from McKinsey : The buyer’s experience with sales and product or service features were the most important factors in a purchase decison – not price. (All the more interesting given that the survey was conducted during the recession). Comments Are Welcome. Resources. Photo Credit.
|
|
•
Thursday, February 19, 2009
The webinar featured Kate Maddox, Senior Reporter, BtoB Magazine , Rich Vancil , VP Executive Advisory Group at IDC , Mark Wilson, VP Corporate Marketing at Sybase and Mark Gambill , CMO at CDW Rich Vancil spoke to some preliminary results compiled from a recent survey of 36 tech marketing vendors. Brand vs.
|
The Latest from the B2B Marketing Community
|
Thursday, September 2, 2010
Another tip: When subscribers are non-responsive over several months, communicate with them via a survey or a re-permissioning email. The results are less than encouraging. Researchers at Return Path in late 2008 purchased a single item from several retailers and signed up for the retailer’s email program during that purchase process. cents.
|
|
Tuesday, August 31, 2010
I just finished reading this year’s latest marketing survey results over at the Junta42 site. This is probably why the Junta42 survey also shows that smaller companies are spending twice the amount (as a percentage) on content marketing as their larger counterparts. You can download the report for yourself here. More inquiries?
|
|
Tuesday, August 31, 2010
Twice a year Professor Christine Moorman at Duke's Fuqua School of Business surveys hundreds of CMOs to get an overall measure of what is happening in marketing as part of a project aptly called The CMO Survey. Below are a couple highlights from the latest report, released today. Marketing Spending Should Increase. What do you think?
|
|
The Best from the B2B Marketing Community
|
•
Tuesday, May 18, 2010
I’ve spent a lot of time looking at surveys to understand marketers’ priorities. The survey seems nice and simple: three questions with five answers each, and the answers contain similar categories. Tags: marketing measurement marketing priorities cmo surveys The results are the most puzzling yet.
|
|
•
Wednesday, January 20, 2010
If you’ve made a purchase recently, please share your experiences and insights with us by participating in a short (multiple choice) survey on the factors that influenced your purchase decision of a recent solution. Participate in Survey Now. sales b2b buying process sales funnel survey Buying has changed. Why has it changed?
|
|
•
Monday, May 3, 2010
B2B Marketer Skills Survey. Today we unveiled the results of the first annual B2B Marketer Skills Survey , a study that examines the challenges facing marketers and how their position is evolving in the enterprise. The survey validated some long-held beliefs? marketers are challenged to do more with less? Tweet This! Digg this!
|
|
•
Thursday, July 24, 2008
Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds. Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds. This file is part of a software application licensed from. TEKgroup International, Inc. www.tekgroup.com). Global Home. Newsroom.
|
|
•
Thursday, July 22, 2010
Nearly a third (31%) of marketing executives in the manufacturing sector reported an increase in their marketing budgets compared with 2009, according to the GlobalSpec Industrial MarketingTrends Survey. According to the survey, 74% of respondents stated that customer acquisition or lead generation is their primary marketing goal(s).
|
|
