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Building Winning Customer Satisfaction (CSAT) Surveys

CMSWire

The construction of effective customer satisfaction surveys becomes part of a pivotal strategy for achieving a deeper connection with customers. Continue reading.

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Stop Survey Begging: 4 Tips to Improve Your Customer Feedback

CMSWire

Survey begging is the bias that results from employees (subconsciously or consciously) affecting customers' answers to your survey. Continue reading.

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How to Create the Perfect Email Survey Invitation (With Examples)

SendX

Most companies are going one step further and implementing surveys in their emails. By sending an email survey invitation, you get to know the likes, dislikes, and any customers' suggestions. Sending emails could never go wrong; that's what most companies think. And this is correct.

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Survey: B2B Marketers Working Against Longer Buying Cycle

KoMarketing Associates

DemandGen recently published its “B2B Buyers Survey Report,” and statistics showed that for the majority of B2B buyers (38%), their purchase timeline has stayed the same. However, 34% claimed that it has “increased somewhat,” while 21% say that it has “increased significantly.”

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey.

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Do Self-Service Systems Really Lead to Better Results? Our Member Survey Offers Surprising Answers to Industry Questions

Customer Experience Matrix

The CDP Institute just published its annual Member Survey, which is always a treasure chest of interesting data. That has been true since the survey began in 2017 through last year’s survey: both CDP deployment and presence of a unified customer database have increased steadily. But both measures fell in the current survey.

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Survey: Organizations Continue to Boost Investments in Digital Marketing

KoMarketing Associates

The 27th edition of The CMO Survey was recently published by Deloitte, the Fuqua School of Business at Duke University, and the American Marketing Association. As companies continue to reap the benefits of digital marketing, new research suggests that they are investing more in this area to improve their overall performance.

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Changes in Consumer Habits: Looking Back Over the Last 12 Months of Retail

This large-scale North American survey explores changes in expectations over the last year. You’ll learn: What consumers expect. How habits are solidifying. Where to focus to drive the greatest impact. Special features on grocery and convenience stores!

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Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database. The penalties for non-compliance with GDPR can be severe – in the millions of dollars.

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The ABM Benchmark Survey

In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

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Changes in Consumer Habits: Looking Back Over the Last 12 Months for Restaurants

This large-scale North American survey explores changes in expectations over the last year. You’ll learn: What consumers expect from restaurants and food service establishments. How habits are solidifying. Where to focus efforts to drive the greatest impact.

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How’s AI Driving ROI in the Enterprise? Hear From Executives at 1200 Firms

To find out, we surveyed 1,200+ top C-Level Enterprise executives. With so many companies now investing heavily in digital, most are starting to look to AI to gain an edge. But what are the impacts and ROI of AI, and what are the best ways to get started?

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience.

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Salesforce’s 8th State of Marketing Report

Discover today’s biggest marketing trends in the 8th edition of Salesforce’s “State of Marketing” report.

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What Consumers Are Saying About ESG – And What That Means for Your Business

In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG.