ConvertKit

JUNE 24, 2020

What is YouTube SEO. How YouTube's algorithm ranks videos. How to reverse-engineer your YouTube content for search. 8 YouTube SEO best practices for online creators. ” Sean McCabe knows first-hand how difficult growing a successful YouTube channel can be. .” What is YouTube SEO? Jump ahead.

Youtube 92

Youtube SEO Video Marketing Tagging 92

Stevens & Tate

MAY 27, 2022

When it comes to choosing what platforms to leverage in order to reach senior living audiences, you may have skipped over YouTube assuming that this particular platform is aimed at younger audiences. You may want to give YouTube another look as it turns out YouTube videos are an excellent way to reach older audiences.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

ClearVoice

JULY 14, 2020

Marketers who simply view YouTube as a repository (for videos that they also publish in a multitude of other locations) are missing a huge opportunity to utilize the world’s second-largest search engine to reach audiences. Yes, optimizing for search on YouTube is important — but doing so is only half the battle. Millennials.

Youtube 130

Youtube Marketing Budget Marketing & Strategy Allocation 130

Hubspot

APRIL 12, 2021

I also spent a lot of time watching videos on YouTube , letting the autoplay feature take me down a rabbit hole of videos covering all kinds of topics. So, what should marketers expect on YouTube in 2021? YouTube data from July 2019 to July 2020 shows a 215% increase in daily uploads for content with "self-care" in the title.

Youtube 96

Youtube Trends Tips Keywords 96

Zoominfo

APRIL 9, 2019

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

Hubspot

MARCH 15, 2021

With more than 2 billion active users -- or nearly one-third of the global internet audience -- YouTube has become a vital platform used within most video marketing strategies. But, as one of the biggest online platforms, YouTube is also one of the most competitive for brands. Why Consumers Click Out of YouTube Videos.

Youtube 101

Youtube Video Marketing Opt-out Click Rate 101

Convince & Convert

SEPTEMBER 2, 2014

With over 55% of the US market share, YouTube is the largest online video platform in the country. It offers marketers a very relevant demographic – adults aged 18-49 years of age who consist of 67% of the total audience on YouTube, as compared to just 24% of the total audience on primetime TV. In fact, a study of the Interbrand.

Youtube 166

Youtube Conversion Conversion Rate Sample 166

Brightedge

DECEMBER 21, 2020

Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. YouTube is the second most visited search engine on the internet second to Google. Why YouTube marketing? YouTube marketing has allowed many businesses to establish their brand.

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

Marketing Insider Group

JANUARY 24, 2022

Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Their YouTube videos are organized by topic playlists, making it super easy for people to find the content they need. The Ahrefs YouTube channel has become a go-to resource for SEO professionals. Image Source.

Paid Search Agency 329

Paid Search Agency Content Marketing Companies Case Study 329

Search Engine Journal

APRIL 10, 2021

More adults in the US use YouTube than any other social network, according to a study from Pew Research Center. The post YouTube Used By More US Adults Than Any Other Social Network appeared first on Search Engine Journal.

Social Networks 71

Social Networks Youtube Studies Research 71

Marketing Insider Group

SEPTEMBER 10, 2019

Here are some employee activation case studies from those who have. From a plethora of videos on YouTube to online tips and drink ideas on Twitter, Starbucks partners spread the word about their near-addictive beverages. These case studies have taught me one thing: we need to transform the power dynamic inside our companies.

Case Study 146

Case Study Case Studies Activities Studies 146

Hubspot

APRIL 10, 2019

Nowadays, almost every brand has a YouTube channel. Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue. To help inspire you, we’ve put together a list of video ideas that HubSpot has experienced success with on our own YouTube channel. YouTube Video Ideas. Ask Me Anything.

Youtube 76

Youtube Advertising Channels Video Marketing Word of Mouth 76

Search Engine Journal

MARCH 11, 2021

A recent study on diversity and inclusion in media shines light on negative stereotypes reinforced through media. The post Advertisers Are Failing at Diversity & Inclusion on YouTube – Here’s What You Can Do About It via @hoffman8 appeared first on Search Engine Journal. Here's how advertisers can do better.

Youtube 84

Youtube Advertisements Advertising Studies 84

Webbiquity

APRIL 4, 2023

Learning : YouTube (used by 66% of adults according to a study we fielded in February 2023), Reddit (used by 11%), and LinkedIn (used by 14%) are primarily associated with finding information. They subconsciously associate sites with different emotional “jobs” when they use (or don’t use) a particular medium.

Social Media 260

Social Media Media Youtube Advertising Mediums 260

Rev

JUNE 21, 2019

History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. But wait… What is a Case Study? “ It’s alive!

Case Studies 114

Case Studies Case Study Studies Practices 114

Ahrefs

FEBRUARY 20, 2023

Think Google, Facebook, YouTube, or Spotify. Aggregators typically don’t create content because the content is being provided to them through other creators. Integrators are on the opposite side of the spectrum. An integrator is a business that creates new commodities … Read more ›

Aggregators 61

Aggregators Case Study Case Studies Studies 61

KoMarketing Associates

JUNE 14, 2017

However, “For the first time in the history of our study, Facebook has passed LinkedIn as the most important platform for B2B marketers,” noted the authors of the report. B2B-focused marketers also appear to find value in Twitter (75 percent) and YouTube (45 percent).

Social Media 127

Social Media Linkedin Allocation Studies 127

ConvertKit

DECEMBER 12, 2021

Setting and forgetting your 401k, Roth IRA contributions, or your loan payments is the first step toward financial independence — one of the many pieces of advice that personal finance expert Nick True and his wife Hanna at Mapped Out Money share with their 47,000 YouTube followers and 10,000 email subscribers each week.

Youtube 79

Youtube Automation Landing Pages Leads 79

Hubspot

MARCH 14, 2018

Every day, five billion YouTube videos are watched around the world. The average YouTube session by any one viewer is roughly 40 minutes, up 50% from the previous year, according to Omnicore. Well, YouTube isn't just for amateur filmmakers and people videotaping their zainy housepets anymore. How to Make Money on YouTube.

Youtube 77

Youtube Advertising Agencies Adwords Mobile Advertising 77

Moz

NOVEMBER 15, 2018

Posted by randfish If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday. This week we're chatting about YouTube SEO.

Youtube 66

Youtube SEO Correlation Lead Scoring 66

SocialPilot

JANUARY 15, 2024

For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. More than one billion hours of videos are viewed on YouTube daily.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Marketing Insider Group

NOVEMBER 8, 2021

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. And YouTube videos can only take you so far. He’s also an adjunct professor at San Jose State University, TEDx speaker and content creator on YouTube. I do understand though. This type of content analysis isn’t easy.

Buyer's Journey 352

Buyer's Journey PR Content Analysis 352

Webbiquity

DECEMBER 6, 2022

Though the entire 25-page report is worth a read, here’s a much shorter look at a few of the most important—and surprising—findings from the study. million photos and videos shared daily on Instagram; 694,000 hours of YouTube videos streamed by users; and. The Biggest Challenge in B2B Social Media Marketing.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Marketing Insider Group

JUNE 10, 2015

So given the fact that Generation C is hungry for smartly created and curated content that connects with them and makes them feel like part of a community, what’s the formula for YouTube success? This was one of the top 10 ads on YouTube,” he said. Bulbul said it’s having the trifecta of “Hero, Hub, and Help” content.

Youtube 100

Youtube Curation Viral Marketing Stats 100

Webbiquity

AUGUST 24, 2021

70% of YouTube video views are on mobile devices. YouTube Facts and Stats. YouTube has two billion monthly active users, who collectively watch roughly one billion hours of video each day. YouTube advertising reaches an astounding 240 million users in the U.S., These are the 20 most popular YouTube accounts.

Social Networks 294

Social Networks Stats Spyware Mobile Advertising 294

Hubspot

JUNE 17, 2019

It's clear that web visitors are shifting to video -- Facebook Watch, IGTV, and of course, YouTube have all picked up steam in recent years. I saw an opportunity to engage and grow an audience for my company, Niche Site Project's YouTube channel , and decided to double down. The results exceeded my expectations for YouTube metrics.

Youtube 78

Youtube Video Marketing Work Management Marketing Management 78

Webbiquity

JULY 18, 2023

While the entire study is worth a read, here are three key takeaways plus a few other points of interest from the State of Marketing report. Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. ” Only 29%?! ” Only 29%?! ” Strange.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Marketing Insider Group

APRIL 15, 2024

We’ve all seen the impact of YouTube stars and TikTok influencers. Here, personal stories and case studies resonate well, as they showcase real-world applications of solutions. The creator economy has really changed everything. It’s affected what we watch, how we shop, and the paths we choose in our careers.

Enterprise Management 224

Enterprise Management B2B B2B Thought Leadership SMB 224

Marketing Insider Group

JULY 14, 2021

Every minute, about five hours of content makes its way to YouTube. Who owns the digital rights to a piece of content, such as a YouTube video? If nothing else, the original author of a concept or research study may have legal means to come down on “stolen” content. Their roles vary. Take digital ownership of content.

Work Management 361

Work Management Tips Copyright Marketing Management 361

Hubspot

AUGUST 10, 2018

A new study reveals that there may be a shakeup on the list of the top five U.S. But now, YouTube is poised to surpass Facebook for the #2 spot. Should it outrank Facebook, the study says, it's likely to do so within the next three months. have largely held steady for a few years. That order is as follows: Google.

Youtube 65

Youtube Facebook Marketing Websites Amazon 65

Martech

AUGUST 11, 2023

year-over-year, a new study from WARC Media found. Although it’s a promising sign for CTV, it falls short of the growth seen in retail media networks (RMNs) and YouTube. Another recent study projected 21.2% CTV vs. YouTube. That’s because YouTube’s projected revenue is 17.4% billion globally this year, up 13.2%

Spending 89

Spending Ads Media Youtube 89

Webbiquity

MARCH 28, 2023

Semrush does a fantastic job with their YouTube channel , which often addresses subjects they’ve already discussed on the blog. Case Studies Image credit: Scott Graham on Unsplash The case study is the go-to content format when your goal is to demonstrate your expertise and authority. Coschedule features some great case studies.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. We’ve got some real-life case studies that can help you understand how e-commerce marketing has worked for other brands. E-commerce Marketing - Case Studies . These statistics, strategies, and case studies will take your brand pretty far. Golf Avenue .

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Martech

OCTOBER 10, 2023

The Google Ads feature was designed to help generate conversions, site visits and actions across entertainment-focused touchpoints such as YouTube (including Shorts), Discover, and Gmail. Described as the “next generation of Discovery campaigns,” it comes with new features, inventory, and insights, as well as an enhanced ad creation flow.

Cost per Acquisition 116

Cost per Acquisition Demand Ads Google 116

illumin

APRIL 11, 2024

With the creation of Instagram Reels, Facebook Reels, YouTube Shorts, and other social platforms’ accommodation for short-form video, many platforms noticed the success that brands and content creators alike were finding on TikTok. You can view the full case study here for more information. This sentiment isn’t limited just to TikTok.

Barriers 106

Barriers Brand Identity Branding Content 106

Webbiquity

JULY 13, 2021

The youngest Internet users in the study, those aged 16 to 24, access the Internet on average 57% of the time from a mobile device / 43% from a desktop or other non-mobile device (such as a gaming console). The other two are Iceland and Norway. Finally, not a shock, Google is the world’s most popular website.

Internet Marketing 317

Internet Marketing Mobile Marketing Social Media Google 317