WriteSpark

APRIL 20, 2010

I keep a file of interview questions for case studies that I have collected from various client projects over the years. May make the customer uncomfortable with the interview and reluctant to follow through with the case study review and approval process. Learn More: All posts about case studies. Some question lists are short.

Allocation 120

Allocation Lead Ranking Lead Scoring Case Study 120

WriteSpark

APRIL 10, 2012

Instead, I recommend that clients find a writer whose focuses on this kind of work. Other freelance copywriters focus on long-form projects such as white papers, case studies, and sales materials. Y our company has a particular market focus. Writing and managing short-form social media content has become a specialty for some writers.

Copywriting 120

Copywriting Verticals Work Management Case Study 120

WriteSpark

APRIL 10, 2012

instead, I recommend that clients find a writer whose focuses on this kind of work. Other freelance copywriters focus on long-form projects such as white papers, case studies, and sales materials. Y our company has a particular market focus. Writing and managing short-form social media content has become a specialty for some writers.

Copywriting 120

Copywriting Verticals Work Management Case Study 120

WriteSpark

DECEMBER 10, 2013

The quiet that comes when work slows for the the holidays is a good time to catch up on the best marketing resources of the past year. Although largely focused on the visual presentation of call to action buttons and links, copywriters who work with a designer on web content can also learn new techniques from this guide.

Resources 120

Resources Planning Content Marketing Copywriting 120

WriteSpark

DECEMBER 10, 2013

The quiet that comes when work slows for the the holidays is a good time to catch up on the best marketing resources of the past year. Although largely focused on the visual presentation of call to action buttons and links, copywriters who work with a designer on web content can also learn new techniques from this guide.

Resources 120

Resources Planning Content Marketing Copywriting 120

WriteSpark

NOVEMBER 2, 2010

Brochures, white papers, and case studies can often be updated more quickly and economically than producing a new document to address the same marketing need. . Don't let short-notice, small, or refresh projects give you any concern about finding freelance copywriters or agencies who will accept that work. Refresh existing documents.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 120

WriteSpark

NOVEMBER 2, 2010

Brochures, white papers, and case studies can often be updated more quickly and economically than producing a new document to address the same marketing need. . Don't let short-notice, small, or refresh projects give you any concern about finding freelance copywriters or agencies who will accept that work. Refresh existing documents.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 120

WriteSpark

JANUARY 4, 2011

Especially if you have developed a good working relationship with a copywriter over multiple projects, consider asking him or her to take on appropriate project management tasks. subject matter experts) who might be tapped to work on this project. The project keeps getting postponed because you don't have time to manage it.

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

JANUARY 4, 2011

Especially if you have developed a good working relationship with a copywriter over multiple projects, consider asking him or her to take on appropriate project management tasks. subject matter experts) who might be tapped to work on this project. The project keeps getting postponed because you don't have time to manage it.

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

JANUARY 9, 2013

At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. But equally valuable marketing opportunities may await you in the old--through a relatively simple, fast, and inexpensive refresh of your best existing materials.

Planning 120

Planning Best Practices Content Paper 120

WriteSpark

JANUARY 9, 2013

At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. But equally valuable marketing opportunities may await you in the old--through a relatively simple, fast, and inexpensive refresh of your best existing materials.

Planning 120

Planning Best Practices Content Paper 120

WriteSpark

FEBRUARY 12, 2013

expert) and Chicago Manual of Style-freak who dabbles in social media, works in. Work through breakfast, lunch, and dinner (again), and do it yourself. you need a thought leadership piece, a case study, or an advertorial? Aim high—it can’t hurt, and it will. certainly help. draft comments, say so. Someone (or a. crowdsource.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

FEBRUARY 12, 2013

expert) and Chicago Manual of Style-freak who dabbles in social media, works in. Work through breakfast, lunch, and dinner (again), and do it yourself. you need a thought leadership piece, a case study, or an advertorial? Aim high—it can’t hurt, and it will. certainly help. draft comments, say so. Someone (or a. crowdsource.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

NOVEMBER 11, 2008

Case Studies. Working with Writers. If you are involved in such a program, or if you simply have the responsibility for working with customer references and success stories, you will likely benefit from an upcoming event:  The 2009 Customer Reference Forum. November 11, 2008 in Case Studies | Permalink.

Conference 120

Conference Copywriting Copyright Case Study 120

WriteSpark

FEBRUARY 14, 2012

When you ask questions during a case study interview, do you talk too much? Consider that asking short, to-the-point questions in a case study interview: Makes it easier for the customer to understand the question. For your next case study interview, write down questions with the exact wording you'll use on the call.

Case Study 120

Case Study Case Studies Studies Relevance 120

WriteSpark

FEBRUARY 14, 2012

When you ask questions during a case study interview, do you talk too much? Consider that asking short, to-the-point questions in a case study interview: Makes it easier for the customer to understand the question. For your next case study interview, write down questions with the exact wording you'll use on the call.

Case Study 120

Case Study Case Studies Studies Relevance 120

WriteSpark

FEBRUARY 18, 2009

Case Studies. Working with Writers. Case Study Writer. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Content Marketing. Sales Materials. Social Media. White Papers. WriteSpark Blog Feeds.

Social Media 120

Social Media Media Forrester Copywriting 120

WriteSpark

AUGUST 19, 2008

Case Studies. Working with Writers. Note: Technical copywriters may use different labels, such as technology writer, white paper writer, technical articles writer, case study writer, success story writer, content writer, or technical marketing writer.)   Technical Copywriter. Case Study Writer. Content Marketing.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

WriteSpark

DECEMBER 16, 2008

Case Studies. Working with Writers. Case Study Writer. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Content Marketing. Sales Materials. Social Media. White Papers. WriteSpark Blog Feeds.

Paid Search Agency 120

Paid Search Agency Companies Copywriting Copyright 120

WriteSpark

AUGUST 12, 2008

Case Studies. Working with Writers. Case Study Writer. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Content Marketing. Sales Materials. Social Media. White Papers. « Welcome! How to Find a.

Conference 120

Conference PR Public Relations Copywriting 120

WriteSpark

APRIL 11, 2018

So often when I'm working on a content marketing project, I see good stories and information go by the wayside simply because they don't fit the immediate need. For example, when interviewing customers for their perspectives on a white paper topic, I often gather a substantial amount of information that would be useful for a case study.

Case Studies 120

Case Studies Case Study Content Paper 120

WriteSpark

AUGUST 13, 2013

Another benefit offered by long-form copywriters: They are able to translate these skills across multiple content types, including technical white papers, product brochures, web articles, e-books, and customer case studies. You''ll see the results in better content that is also better matched to its audience and purpose.

Copywriting 120

Copywriting Case Study Case Studies Paper 120

WriteSpark

APRIL 11, 2018

So often when I'm working on a content marketing project, I see good stories and information go by the wayside simply because they don't fit the immediate need. For example, when interviewing customers for their perspectives on a white paper topic, I often gather a substantial amount of information that would be useful for a case study.

Case Studies 120

Case Studies Case Study Content Paper 120

WriteSpark

OCTOBER 8, 2013

So often when I''m working on a content marketing project, I see good stories and information go by the wayside simply because they don''t fit the immediate need. For example, when interviewing customers for their perspectives on a white paper topic, I often gather a substantial amount of information that would be useful for a case study.

Case Studies 120

Case Studies Case Study Paper Content 120

WriteSpark

AUGUST 13, 2013

Another benefit offered by long-form copywriters: They are able to translate these skills across multiple content types, including technical white papers, product brochures, web articles, e-books, and customer case studies. You'll see the results in better content that is also better matched to its audience and purpose.

Copywriting 120

Copywriting Paper Case Study Case Studies 120

WriteSpark

FEBRUARY 16, 2010

A freelance technical copywriter can easily handle a single document or a set of related materials, working with your company’s templates and style standards. Also look at ongoing projects such as blog posts, customer ezines, case study programs, and sales material updates.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Ad Agencies Copywriting 120

WriteSpark

OCTOBER 28, 2008

Case Studies. Working with Writers. Caution: Some subject-matter experts use drafts of technical white papers or press releases as the way to work through their fuzzy thinking about messages, target marketing, competitive positioning, or other factors. Case Study Writer. Content Marketing. Sales Materials. Social Media.

Copywriting 120

Copywriting Case Studies Copyright Case Study 120

WriteSpark

SEPTEMBER 24, 2009

A technical copywriter can work effectively with engineers and other SMEs to get the right input for a document, without wasting their time on very basic explanations or inappropriate tangents. Gains respect from subject-matter experts (SMEs). Knows your target audiences. Identifies the best ways to present technical content.

Copywriting 120

Copywriting Work Management Case Study Case Studies 120