7 takeaways from a study on B2B thought leadership; why it works or doesn’t
Sword and the Script | B2B
MARCH 26, 2024
Mathematically, that works out to about 209 C-suite respondents. Further another 23% began working with the very company they hadn’t previously considered. Comment: This finding has shown up in the study in prior years as well. 43% said it “offers concrete guidance and case studies.”
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