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7 takeaways from a study on B2B thought leadership; why it works or doesn’t

Sword and the Script | B2B

Mathematically, that works out to about 209 C-suite respondents. Further another 23% began working with the very company they hadn’t previously considered. Comment: This finding has shown up in the study in prior years as well. 43% said it “offers concrete guidance and case studies.”

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Why Your B2B Marketing Should Feature Case Studies

Webbiquity

One obvious way to showcase that is through case studies of your clients and their successes. Case studies can be anything from a before and after study to detailed statistics on how you helped another brand with a major problem. What Makes a Great B2B Case Study? Image credit: Lukas on Pexels. Optimize Your Layout.

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How to Create a Case Study That Impresses Any Client

Marketing Insider Group

A great case study is like gold for marketing and sales teams looking to drive conversions. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. Case studies are most relevant to potential clients in the later stages of the buyer journey.

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What Will the Future of Remote Work Look Like? New Research

Webbiquity

Countless articles, unscientific LinkedIn polls, and blog posts have speculated about what the future of work will look like: how will in-the-office, hybrid, and remote work be mixed? A new research study provides the most accurate picture yet. More People Will Work Remotely (But Offices Won’t be Empty). .”

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The Revenue Leaders Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

However, Sales & Marketing departments that work together will guarantee the opposite - higher acquisition, better nurturing, and more effective sales. Enabling your sales & marketing teams to work together with their own defined set of metrics; A case study that illustrates these important strategies; And more!

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Case Study: Our Work with iSoftpull

Goodish Agency

Why is this important? When people know you're looking after their data, they're more likely to keep using your site. So what you need to know is.

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Report: What’s Working in Email Marketing

The Point

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Photo by Brett Jordan on Unsplash.

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. How to assess the current health of your database while working with a B2B contact data provider. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement.

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.