Paul Gillin

APRIL 4, 2013

Here’s the study if you’re interested, entitled “ Taking Social Media from Talk to Action.” The publication date is 2010, but I didn’t find out about it until just now. Thanks for my old pal John Dodge for pointing it out. I guess Google Alerts doesn’t find everything.

Social Media 50

Social Media Promotion Studies Google 50

Paul Gillin

MAY 15, 2012

Study after study has documented that companies are doing a poor job of measuring the results of their social media marketing efforts and have made only weak attempts to integrate customer service data and so-called “social CRM” to create a holistic view of their customers. Not surprisingly, marketing topped the list.

Business 50

Business Leads Lead Marketing Qualified Leads 50

Paul Gillin

MARCH 7, 2012

If the goal is to get people excited about history, shouldn’t we study the history of Google?” With the social network expected to surpass 1 billion members sometime this summer, “Wouldn’t a class be popular that studied the sociology of Facebook?” Our young people are looking for complete convergence.

Education 50

Education Relevance Social Networks Conference 50

Paul Gillin

JANUARY 2, 2015

Numerous studies have shown that organic posts by Facebook pages are reaching only a tiny fraction of the audience they used to. It comes down to basic blocking and tackling, and making sharing part of your daily routine. Organic Facebook Marketing Is Dead; Think Customer Service Instead – Midsize Insider, Dec.

B2B Thought Leadership 50

B2B Thought Leadership Cost per Lead Lead Gen Thought Leadership 50

Paul Gillin

JANUARY 26, 2016

The 2015 Annuitas B2B Enterprise study found that only 7.5 % of respondents reported the skill set of marketing personnel was highly effective. Rather, marketers will configure an email campaign and technology will determine the best time and day to deliver the message.” – Brian Neufeld (l.).

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

Paul Gillin

AUGUST 1, 2014

My daughter is studying at Savannah College of Art and Design and will doubtless find her career opportunities elsewhere. It’s tough to move away from my 26-year-old son, but I’m proud of how well he’s done overcoming his learning disabilities to live independently in Cambridge.

Opinions 50

Opinions Studies Personalization Design 50

Paul Gillin

DECEMBER 27, 2011

Here are highlights from the fifth annual McKinsey study, “ How social technologies are extending the organization ” (registration required).

Validation 50

Validation Research Correlation Customer Satisfaction 50

Paul Gillin

FEBRUARY 22, 2011

It’s the first book devoted exclusively to B2B social media , and the most comprehensive collection of best practices and case studies currently available in print.

Sales Qualified Leads 50

Sales Qualified Leads Case Studies Conference Amazon 50

Paul Gillin

DECEMBER 18, 2012

Several of the case studies in New Influencers involved customer attacks in the days when blogs were about all people had to work with. In some ways, this book is an update of my first book, The New Influencers , which was published more than five years ago.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

JANUARY 24, 2013

Using dozens of case studies from consumer and B2B brands, the book classifies attackers into four categories – Casual Complainers, Extortionists, Committed Crusaders and Indignant Influencers – and provides coping strategies for dealing with each.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

SEPTEMBER 2, 2011

The Framingham (MA) Public Library has private, closed study carrels where I can make phone calls and dictate to my laptop without bothering others. The librarians have even looked the other way when I bring the forbidden food and beverages into my closet.

Cable 50

Cable Press Twitter Facebook 50

Paul Gillin

OCTOBER 12, 2011

It was ethnographic study of what people are doing in this space. If I was a young individual coming out of school, I would be studying analytics right now. I was struck by how well researched your book was, with lots of real-life examples. Not only am I talking about The New Know , the whole thing was a new know for me.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

APRIL 18, 2012

In fact, a study by ShareThis found that the average retweeted message is shared 18 times. While the percentage of people who see any individual message may be small, the ease with which messages can be forwarded – or “retweeted” – to others provides ample opportunity for amplification.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

DECEMBER 7, 2010

The ALS struck just as Tom was completing a two-year intensive program of study at a furniture-making school. When IDG laid him off six years ago, he was devastated, but he quickly pulled himself up and set out on a new career – as a furniture designer. You can see some of his work here. Tom was an artist.

Design 50

Design Impressions Ad Agencies Studies 50

Paul Gillin

AUGUST 9, 2012

While the number of links shared on Twitter is less than one-third the number shared on Facebook, Twitter links are clicked on about 12% more often , according to a study by ShareThis, Starcom MediaVest Group and Rubinson Partners [1]. As a result, awareness can spread more quickly on Twitter than in any other social medium.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

JANUARY 24, 2013

Stand Out also has several excellent case studies from both B2C and B2B businesses that dramatize the advantages of engaging in conversation rather than spewing messages. ” While experienced social marketers may think this advice is obvious, it’s stunning how few marketers think this way.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

JANUARY 20, 2011

In contrast, consumers may study up for a bit before buying a car or refrigerator, but they rarely bring people with Ph.D.’s We found some wonderful case studies, lots of innovative people and even some very clever campaigns. ’s into the process. Intense need for information.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

JUNE 24, 2010

Market share research; lift studies; media/social media citations; speaking invitations; analyst research. By conducting pre- and post-campaign “lift” studies, you can measure changes in awareness. Newsletter subscriptions; online community activity; response rates; event attendance; testimonials; feedback volume. Reputation.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

FEBRUARY 20, 2013

500 use at least one of the tools studied, which include blogs, Facebook, LinkedIn, YouTube, Pinterest and Foursquare. This is the sixth year The Center for Marketing Research at UMass Dartmouth has conducted the study. 500′s use of social media , and once again small companies outpace large ones. Ninety-two percent of the Inc.

Social Media 50

Social Media Studies Media Linkedin 50

Paul Gillin

MARCH 4, 2014

This lead from a recent Bulldog Reporter case study on business blogging certainly caught my attention: “Recent research reveals that 64% of American companies will launch their own corporate blogs in 2014, and the average budget for corporate blogging will increase by nearly one-sixth. ” Holy cow!

Research 50

Research Lead Scoring Lead Ranking Validation 50

Paul Gillin

JANUARY 12, 2011

The authors tracked down many new case studies to provide a welcome break from the Zappos and Blendtec examples cited so frequently elsewhere. It will even help you decide when to use in-house content experts and when to contract for those services (though some payment guidelines would have been helpful there).

Rules 50

Rules Social Marketing Content Blogger 50

Paul Gillin

OCTOBER 31, 2011

If I were asked what people should study for, I’d say a health care worker. I’m not saying a BA in English – in fact, that might be a bad idea – and I’ve been hoping that government agencies would decide that this is better than paying welfare and unemployment.

Enterprise Management 50

Enterprise Management Training Work Management Education 50