Chris Koch

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9 attributes of the best thought leadership content

Chris Koch

Thought leadership is little more than an interesting opinion unless it is backed up with data and case studies. There’s little point in doing thought leadership if it’s something that the company can’t follow through on. Backed up by proof. What else would you add to this list? Share and Enjoy:

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9 attributes of the best thought leadership content

Chris Koch

Thought leadership is little more than an interesting opinion unless it is backed up with data and case studies. There’s little point in doing thought leadership if it’s something that the company can’t follow through on. Backed up by proof. What else would you add to this list?

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Why Companies Must Hire for Potential, Not Skills

Chris Koch

In a study by Deloitte, lack of career progress topped the list of reasons why people leave their jobs. . “We can expect those institutions to provide the baseline education, some foundation of knowledge, but that’s about it.” ” Workers will walk if you don’t help them learn.

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Why B2B marketers hate social media

Chris Koch

When buyers engage their most important sources of information—their peers—most of those conversations (90%, according to a study by Walter J. Carl, assistant professor in the Department of Communication Studies at Northeastern University) occur in private, far from the ears—and control—of marketers.

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Is Twitter “social?”

Chris Koch

A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber. Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium.

Twitter 100
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Marketing’s golden opportunity in innovation

Chris Koch

I wrote a case study a few years ago about how IT services firm CSC has an innovation process that is facilitated by marketing. In a blog post this week entitled What CEOs Want from Their CMOs, Forrester’s CEO, George Colony, discusses the mandate for the CMO to keep an eye out for what’s ahead.

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Is Twitter “social?”

Chris Koch

A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber. Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium.

Twitter 100