B2B Marketing Traction

NOVEMBER 28, 2012

A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. The study is the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America. Just sayin’! Content marketing is working.

Spending 100

Spending B2B Marketing Planning Content Marketing 100

B2B Marketing Traction

OCTOBER 18, 2012

More businesses are considering outsourcing staff in the future, according to a study by Randstad. The study included a survey by Harris Interactive involving 225 HR managers and 2,035 employed adults. The study included a survey by Harris Interactive involving 225 HR managers and 2,035 employed adults.

Contingency Planning 100

Contingency Planning Planning Marketing Management Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 26, 2012

I believe a study had been done and the researchers found that website visitors could only handle three options on one page. There is a well-known jam study that illustrates this point. There is a well-known jam study that illustrates this point. Studies have shown that website visitors view content in an “F” shape.

Eye-Tracking 100

Eye-Tracking Sample Studies Marketing Websites 100

B2B Marketing Traction

MAY 17, 2012

” It is six to seven times more expensive to acquire a new customer than it is to retain an existing customer (Bain & Company Study). Bain & Company’s study also showed that a 5% increase in customer retention can lead to profit increase of 25-100%. How can you increase your customer wallet share?

Customer Satisfaction 100

Customer Satisfaction Touchpoints Correlation Marketing Management 100

B2B Marketing Traction

JULY 1, 2015

What do studies show that they might need or want but don’t know it? There are always new studies coming out about new buying behavior, how we think and how attitudes are changing. My clients get results from their presence on social media, and we set things up so they don’t have to spend a lot of time on it.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

JANUARY 10, 2014

He also cited a Marketing Week study that consumers are 87% more likely to recommend a simpler brand than a complex brand. Images make a difference, and studies have shown that Tweets with a picture have a greater click-through rate. Use great visuals.

B2B Marketing 100

B2B Marketing B2B B2B Sales Click Rate 100

B2B Marketing Traction

JANUARY 5, 2012

Below are some links to articles or studies that I found while pondering this topic. Forbes article The CMO Role: What A New Study Of Marketing Chiefs Suggests. The Executive Summary of the IBM Study on CMO Roles. Again, without direction or content, your employees and customers will fill the void. I hope you find them helpful.

CMO 100

CMO B2B Leads Lead 100

B2B Marketing Traction

FEBRUARY 5, 2016

Studies show that up to 25% of web site projects fail and 30% are over budget. The study referenced in the sub-headline is by ZDnet. But, don’t worry, there is a solution! When creating a new or updating an existing web site, marketing professionals have a tough role to play. Contact us today to find out how we can help you.

Planning 100

Planning Work Management Budget Programs Marketing Management 100

B2B Marketing Traction

NOVEMBER 27, 2013

A recent study showed that Inbound Marketing generates 54% more leads than outbound marketing campaigns. The study was done by a Digital Asset Management firm named WebDAM. Sure, more leads sound great, but how do you make sure they are qualified?

Inbound Marketing 100

Inbound Marketing Lead Scoring Lead Ranking Sales Qualified Leads 100

B2B Marketing Traction

MAY 24, 2012

Blue is a relaxing color; and studies show that creative activity in the brain increases when people see blue. Studies show that creativity increases when people are relaxed. According to Lehrer, much of what we believed about marketing and business needs to be re-examined as a result. The old brainstorming rules no longer apply.

Creativity 100

Creativity B2B Marketing B2B Rules 100

B2B Marketing Traction

DECEMBER 15, 2011

According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). Now more than ever, online content is the key to attracting and engaging qualified prospects online. Video, because it’s engaging?

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

B2B Marketing Traction

NOVEMBER 7, 2014

Recent surveys show that as much as 57% of the buying decision is done before buyers contact sales ( CEB Study of 1400 Customers ). The need for marketing to work with sales is more important than ever.

Buyer Personas 100

Buyer Personas B2B Sales B2B Marketing B2B 100

B2B Marketing Traction

JANUARY 18, 2013

Post about your products, customer case studies, helpful how-to’s for customers. The proof is in the pudding, so you have to prove how social media gets results with Comments on your Blog , Impressions on a LinkedIn Company Page , Likes on a Facebook Company Page , and/or Followers and Conversations on Twitter.

Social Media 100

Social Media Media Case Study Case Studies 100

B2B Marketing Traction

OCTOBER 31, 2014

But what I and other “experts” need to remember is that we don’t have all the answers. “ ‘The emerging picture from such studies is that ten thousand hours of practice is required to achieve the level of mastery associated with being a world-class expert—in anything,’ writes the neurologist Daniel Levitin.”

B2B Marketing 100

B2B Marketing B2B Consulting Class 100

B2B Marketing Traction

JUNE 4, 2015

A video case study of how your product is used. You can do one case study or a series to show how your product or service is used and how customers benefit. As with case study videos, you can have a series of videos on how to use your product. Or, show how you package your product.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

AUGUST 23, 2013

The 2013 study was published by Michael Stelzner of Social Media Examiner and has other interesting findings. They should also understand how create a social media strategy, how to integrate social media with other marketing tactics and how to measure social media results.

Social Media 100

Social Media Consulting Media Linkedin 100

B2B Marketing Traction

OCTOBER 2, 2015

Studies show that people work very well with visual management tools such as the one page marketing plan. Visual marketing project management is highly effective. A one-page plan allows you to easily track who is responsible for what tasks to stay on top of project milestones and deadlines.

Planning 100

Planning Marketing Plans B2B Marketing Work Management 100

B2B Marketing Traction

OCTOBER 19, 2011

The comparison companies in the Good to Great study were more like foxes, wrote Collins, craft, cunning, fast and everchanging. In the book Good to Great , Jim Collions wrote that great companies acted more like hedgehogs – simple, dowdy creatures that know one thing and stick to it. The foxes knew many things but lacked consistency.

Planning 100

Planning Paid Search Agency B2B Marketing Comparison 100

B2B Marketing Traction

APRIL 9, 2015

Busy executives may want case studies – how do others succeed with a product or solution? If you have a diverse audience, you might consider sending multiple emails with different content based on a particular audience’s needs. Managers or technicians might want how-to’s and tips. – and leadership quotes.

Work Management 100

Work Management B2B Marketing B2B Thought Leadership Planning 100

B2B Marketing Traction

NOVEMBER 27, 2012

Studies have shown that you should position key content on your web pages in a certain format in order to have maximum impact. If you do it right, visitors to your site can answer the question in their minds when they land on your web page – “Is this what I’m looking for?”

Marketing Websites 100

Marketing Websites Marketing Analytics Tools B2B Marketing Content 100

B2B Marketing Traction

NOVEMBER 8, 2013

I know for a fact that businesses that use Twitter to share relevant articles, studies and messages about their products and industries get results. I do get more solicitations from LinkedIn now to pay for certain services, but at least they are optional, not changes to the core of how LinkedIn works. I like using Twitter.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

B2B Marketing Traction

NOVEMBER 11, 2014

On Facebook company page updates less text is more; studies have shown that you should definitely keep your update under 250 characters of text and if possible the ideal length is close to 100 characters. On LinkedIn Company pages you have 600 characters to describe your update, but keep it as brief and compelling as possible.

Linkedin 100

Linkedin Facebook Web 2.0 Tips 100

B2B Marketing Traction

MARCH 8, 2012

” In the article Caldicott writes about a Forrester Group study that says brands today must be likeable through as many as 13 touch points. Certainly a company website is one of the most critical brand touch points. It should be designed not only to brand your company, but to welcome visitors and engage them in the brand.

Marketing Websites 100

Marketing Websites CMO Forrester Display 100

B2B Marketing Traction

JANUARY 17, 2013

Other factors that indicate that B2B social media marketing has crossed the chasm include the existence of industry case studies that offer proof that it works, reducing the risk of taking on this new marketing approach, and the emergence of credible market leaders that the early majority can buy from.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

B2B Marketing Traction

FEBRUARY 28, 2013

Ethics in marketing is a field of study that is under increasing scrutiny as more business strive to achieve Corporate Social Responsibility (CSR) in all that they do. Ethical marketing? Is it an oxymoron? Here are four ethical types of marketing executives and how to identify them.

Ethics 100

Ethics Marketing Management CMO Case Studies 100

B2B Marketing Traction

SEPTEMBER 21, 2012

Your Outsource CMO can research demographics, psychographics and market opportunities by conducting interviews and surveys and by researching existing industry statistics and studies. Create a strategic plan for marketing your product or service.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

B2B Marketing Traction

MAY 30, 2014

Because the buying cycle usually starts online (studies show that buyers are often more than 60% through the buying decision cycle before they contact your company), showing the “human-ness” of your company and brand online is critical. .” Buyers want more than a boring product or service.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

JUNE 22, 2011

Presented by Skyline Sales and Marketing Trainer Nik Fradgley and Director of Lead Generation and Industry Relations Michael Thimmesch, the webinar included the results of a study of which social media sites were best practice for use pre-trade show, during the show, and post-trade show.

Trade Show 100

Trade Show Social Media Social Marketing Media 100

B2B Marketing Traction

NOVEMBER 2, 2011

Survey, interview, study your customers to gain more intelligence about them. If you think you know your customers, you better really understand their needs and wants. Assuming you know or thinking you know isn’t good enough. Test new tactics. If you think you know what marketing tactics work, verify it.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

B2B Marketing Traction

OCTOBER 8, 2012

A majority of businesses will outsource more of their workers in 2013, but they need to know how to identify the right mix of full-time and outsource staff, according to a recent study by Randstad.*

Planning 100

Planning Work Management Marketing Management Consulting 100

B2B Marketing Traction

FEBRUARY 24, 2012

You do not contribute any content or interesting links to articles or studies on your LinkedIn profile. You have very few connections on LinkedIn, which means you’ve put little effort into your presence on the platform, and I have less chance of finding valuable connections through you.

Linkedin 100

Linkedin Ideal Customer Profiles Opinions Profiling 100

B2B Marketing Traction

JANUARY 15, 2013

According to a recent blog by MarketingProfs, Why Are Publishers Dragging Their Feet in Mobile Marketing? , “mobile browsing has increased 192% since 2010, accounting to close to 18% of all web traffic in some regions, according to a study published by StatCounter [in] May [2012].”

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

B2B Marketing Traction

MAY 2, 2014

I read a a report on the most recent Global C-Suite Study by IBM that recommends Chief Marketing Officers (CMOs) establish close working relationships with Chief Information Officers (CIOs). In this blog post I share some of my observations about the differences between the two, and what is needed to bridge the gap.

Enterprise Management 100

Enterprise Management Work Management CMO Marketing Management 100

B2B Marketing Traction

DECEMBER 13, 2011

According to a Technorati study in 2008 , the blog abandonment rate is over 90%. In a LinkedIn discussion group, a participant posted that they had been blogging for six months with no results. 80% of Twitter users have fewer than ten followers says Techcrunch. So why do this social media thing? Why invest the time and money?

Social Media 100

Social Media Media Linkedin Twitter 100

B2B Marketing Traction

DECEMBER 21, 2011

The post references Nielsen’s eye-tracking study and shows some webpage heatmaps that show how visitors look at online content. I researched this further online and found Jakob Nielsen’s (Nielsen – Norman Group) helpful blog post, F-Shaped Pattern For Reading Web Content.

Paid Search Agency 100

Paid Search Agency B2B Marketing Eye-Tracking Advertising Agencies 100

B2B Marketing Traction

JUNE 7, 2010

Studies have shown that people make decisions with their hearts. She said that the middle market has eroded, and buyers are either looking for value with lowest price or values: alignment with their beliefs. This is because decision-making takes place primarily in the limbic region of the brain, which is ruled by emotions.

Transparency 100

Transparency B2B Marketing B2B Webinar Metrics 100

B2B Marketing Traction

JUNE 7, 2010

Studies have shown that people make decisions with their hearts. She said that the middle market has eroded, and buyers are either looking for value with lowest price or values: alignment with their beliefs. This is because decision-making takes place primarily in the limbic region of the brain, which is ruled by emotions.

Transparency 100

Transparency B2B Marketing B2B Webinar Metrics 100