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Industrial Marketing Today
MAY 14, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.
Industrial Marketing Today
AUGUST 16, 2011
And I don’t mean multinational behemoths that have deep pockets and can afford to experiment with marketing strategies. Probably the most common use of social media is videos on YouTube. These people have readily embraced video marketing, YouTube and social media. They actively use YouTube, Facebook and Twitter.
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Industrial Marketing Today
JANUARY 10, 2011
Even though social media (Facebook, Twitter and LinkedIn) adoption is lower among industrial marketers, YouTube usage by manufacturers (50%) is higher than other B2B marketers (38%). So I went to YouTube to confirm the report’s findings. Here are three examples that I found on YouTube.
Industrial Marketing Today
JANUARY 3, 2012
There are many advantages to this content marketing strategy. Post videos to your branded YouTube channel. There is also a big hidden benefit of this content marketing strategy. Let me know what you think of my industrial marketing strategy of creating a content series. The answer – create a content series.
Industrial Marketing Today
MAY 18, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.
Industrial Marketing Today
JANUARY 14, 2011
That was the advice from Joe Pulizzi (founder of Junta42 and co-author of Get Content Get Customers ) at a Content Strategy New England meetup last year. The centerpiece of their content marketing strategy is blogging, to be more accurate, 73 blogs written by 14 in-house subject matter experts, all engineers.
Industrial Marketing Today
OCTOBER 2, 2010
The old email marketing strategy of batch and blast or spray and pray is no longer effective. Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy.
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