WriteSpark

DECEMBER 12, 2012

These two books capture the best industry thinking about content marketing: eMarketing Strategies for the Complex Sale by Ardath Albee. Content tips for e-books. Ideas you may not have considered for writing long-form e-books or print books. Great insights for copywriters about how readers view and respond to any type of marketing content.

Content Marketing 120

Content Marketing Best Practices Emarketing Copywriting 120

WriteSpark

DECEMBER 12, 2012

These two books capture the best industry thinking about content marketing: eMarketing Strategies for the Complex Sale by Ardath Albee. Content tips for e-books. Ideas you may not have considered for writing long-form e-books or print books. Great insights for copywriters about how readers view and respond to any type of marketing content.

Content Marketing 120

Content Marketing Best Practices Emarketing Copywriting 120

WriteSpark

JANUARY 18, 2011

Connect the Docs is a terrific blog on content marketing, with a special focus on effective strategies and techniques for white papers. I've contributed ideas as a guest expert for two posts: Killer questions to ask before starting a white paper project (selected as one of the top 5 posts on this blog for 2010).

Paper 120

Paper Tips Blogger Resources 120

WriteSpark

JANUARY 18, 2011

Connect the Docs is a terrific blog on content marketing, with a special focus on effective strategies and techniques for white papers. I've contributed ideas as a guest expert for two posts: Killer questions to ask before starting a white paper project (selected as one of the top 5 posts on this blog for 2010).

Paper 120

Paper Tips Blogger Resources 120

WriteSpark

SEPTEMBER 1, 2011

Topics include the impact of cloud computing on high-tech public relations practices, PR and marketing techniques for promoting the world’s first electric passenger automobile, best practices for developing and implementing multinational communications programs, and hi-tech crisis communications strategies and practices.

Conference 120

Conference Public Relations PR Practices 120

WriteSpark

SEPTEMBER 1, 2011

Topics include the impact of cloud computing on high-tech public relations practices, PR and marketing techniques for promoting the world’s first electric passenger automobile, best practices for developing and implementing multinational communications programs, and hi-tech crisis communications strategies and practices.

Conference 120

Conference Public Relations PR Practices 120

WriteSpark

MARCH 17, 2009

When customers reach the decision point, the buyers may need a comprehensive understanding of your product's underlying technologies, distinct applications, and implementation or migration strategies -- all are ideal topics for white papers. What information and resources must the white paper present in order to advance the sales process?

Paper 120

Paper Purchase Sales Cycle Copywriting 120