The Effective Marketer

AUGUST 10, 2014

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Planning 100

Planning Allocation Business Marketing Management 100

The Effective Marketer

MAY 24, 2012

Most companies are not taking advantage of advanced email marketing features, or even basic segmentation strategies, as the survey points out. 49% of client-side respondents feel lack of strategy is a significant problem. 70% of company respondents rating email as “excellent” or “good” in terms of ROI”. 26% use content personalization.

Customer Surveys 100

Customer Surveys ROI Email Marketing Effectiveness 100

The Effective Marketer

NOVEMBER 18, 2011

If you are thinking about putting together a social media policy, for example, it would have to follow the brand strategy for your company. It will also involve documenting your brand attributes and communicating it to the rest of the company. When hiring someone, the brand is an important factor to consider.

Content Marketing 100

Content Marketing Brand Identity Branding Planning 100

The Effective Marketer

MAY 3, 2011

The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions. Without solid customer data, cross channel strategies become increasingly difficult to implement. You can follow any responses to this entry through the RSS 2.0 United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

NOVEMBER 3, 2011

Big and smaller companies need to really assess the role agencies play in their overall marketing strategy and what types of agencies are appropriate. Which means, hire the right people with the right skills to manage the programs you plan on investing in. Use agencies wisely. Measure Yourself (Free!).

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100

The Effective Marketer

JANUARY 31, 2012

Besides the convenience factor, I believe many companies simply don’t have a clear and distinct communication strategy for each social platforms on which they engage. Any business in social media for the long haul needs a strategy that employs something other than convenience as the linchpin. How to Avoid Automatic Feeds.

Social Media 100

Social Media Media Merchandising Twitter 100

The Effective Marketer

FEBRUARY 20, 2013

She has spent the last six years reporting and writing business news and strategy features. Click to Play. About Ashley Verrill. Ashley Verrill is a market analyst that writes for theSoftware Advice. Her work has appeared in myriad publications including Inc.,

Marketing Attribution 100

Marketing Attribution Lead Ranking Spending Budget Management 100

The Effective Marketer

APRIL 30, 2013

The book starts off talking about basics of lead generation, how to develop your strategy, and gives an overview of each tactic. Planning Your Strategy. The first 5 chapters set up the stage and are great for someone new to marketing or that is interested in getting a better understanding of lead generation.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

APRIL 30, 2013

The book starts off talking about basics of lead generation, how to develop your strategy, and gives an overview of each tactic. Planning Your Strategy. The first 5 chapters set up the stage and are great for someone new to marketing or that is interested in getting a better understanding of lead generation.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

SEPTEMBER 20, 2010

This entry was posted on Monday, September 20th, 2010 at 9:00 am and is filed under Communication , Marketing Strategy , Social Media. Marketing News article, Marketing Across the Americas (requires login). You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Work Management 100

Work Management Planning Marketing Management Advertisements 100

The Effective Marketer

JANUARY 19, 2012

I’d recommend a strategy that links pond’s cold cream to matrimony– a veiled promise. “The Rejected”. Faye: Well, I’ve done everything but finish the report. Don: How’d we do? Faye: Well, it turns out the hypothesis was rejected. Don: Hello, 1925. I’m not gonna do that, so what are we gonna tell the client?

Focus Group 100

Focus Group Copyright CMO Social Media 100

The Effective Marketer

JULY 29, 2009

Do you ever stop at some point during the week to rethink your actions, rethink your role, rethink your strategy? This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

JULY 21, 2009

Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) I’m not saying that you shouldn’t use it but I am simply cautioning you to use it as part of your overall strategy. Please share! United States License.

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

SEPTEMBER 29, 2010

This entry was posted on Wednesday, September 29th, 2010 at 3:25 am and is filed under Communication , Decision Making , Marketing Strategy , Online Marketing. How do YOU define success and do you have a special formula? You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

MAY 20, 2011

When talking about content mapping, the buyer persona discussion emerged and it became clear that what can come across a simple marketing exercise is actually the pillar of your content creation strategy. Want another good reason to start working on your buyer personas?

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100

The Effective Marketer

NOVEMBER 6, 2009

A recent article ( When digital marketing strategies go wrong ) from Revolution Magazine, a UK publication, reviews some of the most interesting social media mishaps. And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video. United States License.

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

The Effective Marketer

OCTOBER 14, 2010

This entry was posted on Thursday, October 14th, 2010 at 9:05 am and is filed under Communication , Content Marketing , Marketing Planning , Marketing Strategy , Online Marketing. Sometimes we just need to be reminded of the obvious so that we can focus on the essential. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

The Effective Marketer

JANUARY 24, 2012

A Simple Content Marketing Strategy. We are still researching topics for our blog posts. We don’t know where to start. Any other typical reasons I missed? You have probably heard (or thought yourself) a few more, I bet. Yes, creating content is difficult. Creating blog posts, writing articles, shooting videos take time and effort.

Content Marketing 100

Content Marketing Planning Copyright Content 100

The Effective Marketer

NOVEMBER 29, 2010

That’s what I just did This entry was posted on Monday, November 29th, 2010 at 9:00 am and is filed under Decision Making , Marketing Management , Marketing Planning , Marketing ROI , Marketing Strategy. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

NOVEMBER 30, 2009

This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media. And how about your staff or your company’s employees? Some food for thought. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

APRIL 16, 2012

Makes you think not only about how to structure your content creation strategy but also how to plan for your content distribution. You shouldn’t, however, discount the last factor of who you are sending that video to because as the article explains, if people don’t share your video… it won’t go viral (duh!).

Viral Marketing 100

Viral Marketing Ads Eye-Tracking Video Marketing 100

The Effective Marketer

MAY 10, 2010

This entry was posted on Monday, May 10th, 2010 at 11:45 am and is filed under Communication , Marketing Strategy , Online Marketing , Social Media , Uncategorized. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. United States License.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. Let’s begin our journey to becoming effective marketers!

Planning 100

Planning Effectiveness Work Management Marketing Management 100

The Effective Marketer

MARCH 7, 2009

Forgoing powerpoint, they showed why they make the big bucks by doing a presentation in an interview style that provided a good respite from powerpiont and was also very educational and full of great tips and tricks on Integrating Blogging Into Your Marketing Strategy. You can follow any responses to this entry through the RSS 2.0

Conference 100

Conference Social Media Work Management Marketing Budget 100

The Effective Marketer

AUGUST 14, 2009

This entry was posted on Friday, August 14th, 2009 at 10:57 am and is filed under Hiring , Marketing Planning , Marketing Strategy. Although his criticism was towards Wall Street financial companies that complain they need hefty compensation packages to attract talented employees, you decide whether it applies to your company as well.

Customer Surveys 100

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services 100

The Effective Marketer

JANUARY 25, 2009

For example: Meeting to discuss campaign goals and strategy: this meeting should require attendees to be prepared beforehand by knowing the target market the campaign will focus on, reading results from similar campaigns or from campaigns targeting the same market, and assessing competitors’ actions towards the said market.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

JUNE 1, 2011

And when the process includes both sales and marketing working together on definitions, on content strategy, and qualification criteria companies see higher response rates overall.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

The Effective Marketer

APRIL 3, 2012

Don’t restrict your content marketing efforts to lead-gen only channels, instead make sure that your content strategy involves every communication that goes out or that is touched by someone outside the organization. As you can see, there are many vehicles to distribute content.

Planning 100

Planning Advertising Channels Paid Search Agency Content Marketing 100

The Effective Marketer

OCTOBER 21, 2009

This entry was posted on Wednesday, October 21st, 2009 at 12:30 pm and is filed under Marketing Planning , Marketing Strategy. From what some vendors say , depending on your space the analyst report won’t help you at all. Stay tuned! You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

Work Management 100

Work Management Marketing Automation Services Marketing Management Gartner 100

The Effective Marketer

NOVEMBER 6, 2009

This entry was posted on Friday, November 6th, 2009 at 12:10 pm and is filed under Communication , Marketing Strategy , Social Media. Keep tuned because ZL can still come back to fight the court’s decision. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Gartner 100

Gartner Planning Work Management Marketing Management 100

The Effective Marketer

NOVEMBER 12, 2019

Whether helping prepare a briefing, giving one, or helping create a “quadrant” or “wave”, product marketing is a fundamental piece of any A/R strategy. There isn’t a product marketer who hasn’t worked in some way with analyst relations.

Product 20

Product Planning Advertising Mediums Marketing & Strategy 20

The Effective Marketer

JANUARY 18, 2009

This entry was posted on Sunday, January 18th, 2009 at 9:31 pm and is filed under Communication , Decision Making , Marketing Planning , Marketing Strategy. Next time you run into a glitch in your marketing plan, think how you can turn it into an advantage. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

MAY 9, 2011

This entry was posted on Monday, May 9th, 2011 at 9:00 am and is filed under Content Marketing , Marketing Automation , Marketing Planning , Marketing Strategy , Online Marketing , Social Media. How you decide to work with it will determine whether you succeed or fail. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JANUARY 6, 2009

This entry was posted on Tuesday, January 6th, 2009 at 10:17 pm and is filed under Marketing Planning , Marketing Strategy. As you plan your day/week/month, make sure that you are spending time on activities related to your original action plan. Keep asking yourself “what needs to be done NOW?”. Like Be the first to like this post.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JANUARY 17, 2009

Therefore an understanding of what this all means, why each piece is important and knowing it is part of an overall strategy helps when delivering the message(s). The principle of communicating also applies to ensuring the marketing manager gives the necessary information to others in the company to get their jobs done.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

JUNE 13, 2009

The free offer has at least picked my interest so you could say that the strategy is working… for now. This entry was posted on Saturday, June 13th, 2009 at 7:36 pm and is filed under Communication , Marketing Management , Marketing ROI , Marketing Strategy , Social Media , Uncategorized. Does free stuff appeal to you?

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

The Effective Marketer

MAY 18, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100