Industrial Marketing Today

JUNE 1, 2023

I am often asked to explain the differences between digital marketing for manufacturers and B2B marketing. I don’t assume anything and start from the basics. You may already know some of this stuff. As a manufacturer, you are always looking for ways to grow your business and increase your bottom line. One of the most.

Tactics 109

Tactics Marketing & Strategy Marketing Strategy B2B Marketing 109

Industrial Marketing Today

OCTOBER 16, 2023

Industrial content marketing for manufacturers is a powerful tool to help your business achieve its lead generation and sales goals. It’s a strategic marketing approach focused on creating, distributing, and promoting valuable, relevant, and consistent content to attract and engage a clearly defined audience.

Lead Generation 106

Lead Generation Content Marketing Generation Marketing & Strategy 106

Industrial Marketing Today

SEPTEMBER 20, 2019

This is only a content summary. Please click on the headline to read the full article.

Marketing Websites 94

Marketing Websites Marketing Strategy Marketing & Strategy Content Marketing 94

Industrial Marketing Today

APRIL 4, 2016

Multichannel industrial marketing strategy doesn’t get that much attention or buzz. This of course makes sense […] The post Why Manufacturers Need a Multichannel Industrial Marketing Strategy by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. This is only a content summary.

Marketing Strategy 60

Marketing Strategy Marketing & Strategy Buzz Paid Search Agency 60

Industrial Marketing Today

DECEMBER 3, 2014

I hope you have already started planning your industrial marketing strategy for 2015. You may be wondering why you need to spend the time and effort in creating an industrial marketing strategy when you already know the problem – not enough quality leads generated from your current website. It would be easy to dive right into [.]

Planning 60

Planning Marketing Strategy Marketing & Strategy Lead Generation 60

Industrial Marketing Today

AUGUST 19, 2016

This is only a content summary. Please click on the headline to read the full article.

Marketing Websites 60

Marketing Websites Marketing Strategy Marketing & Strategy Content Marketing 60

Industrial Marketing Today

JULY 16, 2015

After all, traffic is the lifeblood of online […] The post SEO Must Complement Conversion Optimization for an Effective Industrial Marketing Strategy by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Please click on the headline to read the full article.

Optimization 60

Optimization SEO Conversion Marketing & Strategy 60

Industrial Marketing Today

APRIL 1, 2013

However, one aspect of this industrial marketing strategy that doesn’t [.]. I’m sure by now you’ve heard about all the great benefits of blogging as a cornerstone of your content marketing. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Marketing & Strategy 60

Marketing & Strategy Marketing Strategy Marketing Marketing Websites 60

Industrial Marketing Today

OCTOBER 1, 2012

I’m sure every time you’ve talked with an industrial marketing consultant about content marketing, you’ve been told that you need to start with a “content marketing strategy.” I don’t want to overgeneralize the process of developing a good content marketing strategy because it varies from company to company.

Paid Search Agency 60

Paid Search Agency Marketing Strategy Marketing & Strategy Work Management 60

Industrial Marketing Today

NOVEMBER 17, 2015

I find too many manufacturers and industrial distributors basing their entire content marketing strategy with one goal in mind – getting found in Google. In other words, the entire focus is on Search Engine Optimization (SEO). What’s wrong with that?” This is only a content summary.

Paid Search Agency 30

Paid Search Agency SEO Marketing Strategy Marketing & Strategy 30

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

OCTOBER 30, 2023

While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. The Power of Industrial Email Marketing As a manufacturing marketer, you know the […]

Email Marketing 132

Email Marketing Effectiveness Tips Click Rate 132

Industrial Marketing Today

APRIL 25, 2022

See Marketing to Engineers—Why Digital is the Dominant Strategy). Industrial marketing has become more digital now than in the past. ToFU stands for Top of the Funnel in marketing and not the edible kind. This is only a content summary.

Top of Funnel 135

Top of Funnel Digital Marketing Funnels Marketing & Strategy Marketing Funnels 135

Industrial Marketing Today

AUGUST 19, 2020

It was a simple marketing strategy that worked brilliantly for upselling and continues to make millions. Industrial marketing coaching is something I’m asked about often, especially in the past 6 to 8 months. The headline of this post is my tongue in cheek attempt at the famous McDonald’s® age-old question, “You Want Fries With That?”

Marketing & Strategy 182

Marketing & Strategy Marketing Marketing Strategy Marketing Websites 182

Industrial Marketing Today

MAY 20, 2020

In my last post, I talked about adapting your industrial content marketing strategy for COVID-19. Will your industrial website still meet the needs of engineers and industrial buyers when the coronavirus pandemic is over, whenever that is? In this post, I want to focus on the changes that you may need to make to your.

Marketing Websites 184

Marketing Websites Business Marketing Strategy Marketing & Strategy 184

Industrial Marketing Today

APRIL 22, 2019

Industrial email marketing is and should be an important component of your content marketing strategy when targeting engineers and technical professionals. I’m sure you’ve heard or read about email marketing being replaced by social media.

Email Marketing 93

Email Marketing Thought Leadership Marketing & Strategy Social Media 93

Industrial Marketing Today

JULY 23, 2013

Content Marketing Industrial Marketing Sales Strategies Analytics Industrial sales Industrial sales strategies Measurement and tracking' Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Lead Generation 60

Lead Generation Marketing Leads Generation Leads 60

Industrial Marketing Today

AUGUST 1, 2012

Next, they try a series of marketing tactics without a strategy or a plan, hoping something will produce results. It is very difficult for them to change this mindset and think of an industrial marketing strategy before implementing tactics. Yes, there is a big difference between strategy and tactics.

Tactics 60

Tactics Planning Paid Search Agency High Quality Lead 60

Industrial Marketing Today

FEBRUARY 16, 2015

Content Marketing Sales Strategies Industrial content creation Industrial Marketing Marketing to engineers' The post Marketing to Engineers is a Big Challenge by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Please click on the headline to read the full article.

Marketing & Strategy 60

Marketing & Strategy Paid Search Agency Marketing Marketing Strategy 60

Industrial Marketing Today

JANUARY 9, 2015

Content Marketing Content marketing strategy Inbound Marketing Industrial Marketing' The post Content Marketing for Manufacturers Isn’t Just Publishing More Content by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Please click on the headline to read the full article.

Content Marketing 60

Content Marketing Planning Content Inbound Marketing 60

Industrial Marketing Today

MARCH 21, 2017

The thinking behind it is that technology will cover up the many holes in their strategy, content and help speed up the process. Some of the people I talk to about industrial content marketing seem to be hung up on adding more technology to solve their lead generation problems. This is only a content summary.

Content 73

Content Lead Generation Marketing & Strategy Ads 73

Industrial Marketing Today

OCTOBER 17, 2014

Content Marketing Industrial Marketing Strategies Authenticity Buyer Personas industrial buy cycle Industrial Marketing' The post Content Marketing for Industrial Companies – Authenticity is Mission Critical by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

Paid Search Agency 60

Paid Search Agency Buyer Personas Buying Cycle Content Marketing 60

Industrial Marketing Today

SEPTEMBER 15, 2014

Industrial Marketing Industrial Marketing Automation Sales Strategies marketing automation Marketing Qualified Leads (MQLs) Sales Qualified Leads (SQL)' Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Sales Qualified Leads 60

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Paid Search Agency 60

Industrial Marketing Today

AUGUST 11, 2014

Content Marketing Industrial Marketing Strategies Digital marketing industrial digital marketing Industrial Marketing' The post Understanding the Age Gap is Important in Digital Marketing for Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

Paid Search Agency 60

Paid Search Agency Companies Marketing & Strategy Marketing 60

Industrial Marketing Today

JUNE 20, 2014

Industrial Marketing Industrial Marketing Automation Content Marketing Industrial marketing strategy marketing automation MQL SQL' Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Marketing Automation Services 60

Marketing Automation Services Marketing Qualified Leads MQL Marketing Automation 60

Industrial Marketing Today

AUGUST 26, 2017

of developing a content marketing strategy. They design and make engineered systems used in the Metalworking and the Pulp & Paper industries. Our conversation happened in the early stages (Thank God!) This is only a content summary.

Product 61

Product Content Marketing Content Paper 61

Industrial Marketing Today

NOVEMBER 14, 2013

Inbound Marketing Industrial Marketing Sales Strategies Age of the customer Conversions Digital marketing' It has a nice ring to it and IMO, [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Forrester 60

Forrester Inbound Marketing Marketing & Strategy Marketing 60

Industrial Marketing Today

OCTOBER 7, 2013

Content Marketing Sales Strategies champion content Industrial Marketing pipeline acceleration sales pipelines' However, most of the success is at the beginning of the sales pipeline or [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Content Marketing 60

Content Marketing Content Marketing & Strategy Paid Search Agency 60

Industrial Marketing Today

NOVEMBER 4, 2013

Content Marketing Inbound Marketing Industrial Marketing Strategies industrial lead generation Industrial Marketing Marketing Qualified Ledsa (MQLs) Sales Qualified Leads (SQLs)' Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Sales Qualified Leads 60

Sales Qualified Leads Lead Ranking High Quality Lead Inbound Marketing 60

Industrial Marketing Today

AUGUST 10, 2012

The primary goal of industrial marketing has not changed even though marketing strategies and tactics have changed significantly in the past 5 years. For me the key takeaway is not to count on any one marketing strategy just because it is the shiny new toy.

Planning 60

Planning Marketing Budget Creation PR Paid Search Agency 60

Industrial Marketing Today

MAY 22, 2011

There is a good reason for industrial marketers to seriously consider and/or revisit their mobile marketing strategies. As with any marketing strategy, start with your target audience. These are all important considerations in developing your mobile marketing strategy and tactics. Here’s how: Log into your Google Analytics.

Mobile Marketing 60

Mobile Marketing Paid Search Agency Marketing Analytics Tools Planning 60

Industrial Marketing Today

APRIL 11, 2013

Content Marketing Inbound Marketing content creation Content marketing strategy Industrial content marketing' Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Content Marketing 60

Content Marketing Content Inbound Marketing Marketing & Strategy 60

Industrial Marketing Today

JANUARY 3, 2012

There are many advantages to this content marketing strategy. There is also a big hidden benefit of this content marketing strategy. Let me know what you think of my industrial marketing strategy of creating a content series. The answer – create a content series.

Long Tail Marketing 60

Long Tail Marketing Thought Leadership Content Marketing & Strategy 60

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. See Do I Really Need a Content Strategy?) If not, then you need to rethink your strategy to get the most out of optimizing your marketing content.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 17, 2012

How will different digital marketing tactics work together as an effective digital marketing strategy for you? It is also possible to roll the assessment into developing a particular digital marketing strategy instead of doing a stand-alone evaluation. Why do you need to implement a particular industrial marketing tactic?

Cost 60

Cost Planning Marketing Budget Creation Marketing Budget 60

Industrial Marketing Today

NOVEMBER 5, 2010

Most marketers agree that content marketing and social media have become mainstream B2B marketing strategies. TI just didn’t set out to adopt a content marketing strategy and use social media marketing because everyone else is doing them or that they are the hottest (coolest?) B2B marketing tactics to use right now.

Peer-to-peer 60

Peer-to-peer Social Marketing Paid Search Agency Content 60

Industrial Marketing Today

OCTOBER 26, 2010

There are real costs associated with planning and strategy development, staff and/or outsourcing expenses. Any particular strategy or tactic gaining on something that you did in 2010? Any particular strategy or tactic gaining on something that you did in 2010? How are you allocating your 2011 B2B marketing budget?

Marketing Budget Creation 60

Marketing Budget Creation Marketing Budget Inbound Marketing Tactics 60