Everything Technology Marketing

JULY 10, 2010

This way you increase customer centricity and make sure that strategy and tactics are mapped to the buying process your customers perform (stages: unawareness, pain recognition, understanding how to solve the problem, identifying and selecting the right solution and vendor, validating the choice and acting on it).

B2B Marketing 100

B2B Marketing Work Management Marketing Management Paid Search Agency 100

Everything Technology Marketing

NOVEMBER 14, 2009

Defining the target market and market entry strategy 4. Step Three: Define the Entry Points and Market Entry Strategy Now that you have decided to enter a market and have defined what constitutes success, the next step is to create your entry strategy. These steps involve: 1. Leveraging an ecosystem map 2.

Planning 100

Planning Marketing Analytics Tools Contingency Planning Tactics 100

Everything Technology Marketing

APRIL 15, 2012

For B2B marketers, webinars are not only a great lead generator and essential part of a solid content marketing strategy, they can also offer a great educational opportunity to learn what other marketers are doing to drive awareness, engage prospects, and generate revenue. Here are a couple of new marketing webinars you might enjoy.

Webinar Metrics 100

Webinar Metrics B2B Marketing B2B Case Study 100

Everything Technology Marketing

OCTOBER 14, 2009

Sorry if any offense is taken by the IT folks, but the marketing teams are the ones to lead the defense and implement social media strategies. Welcome to marketing for the 21st century! However, the tech people do have a place in the social media realm. When employees start accessing Twitter, Facebook, etc.,

Social Media 100

Social Media Allocation Media CMO 100

Everything Technology Marketing

JANUARY 10, 2010

While marketing strategy and planning are critical to success, marketing often fails on the execution side. Take online campaigns, for example. Here you can often see campaigns break down not because of lack of a compelling offer or properly segmented audience but because the call to action is not powerful enough to trigger a response.

Trigger Marketing 100

Trigger Marketing Segmentation Planning SEO 100

Everything Technology Marketing

APRIL 4, 2011

Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online before making a complex purchase decision.

Customer Surveys 100

Customer Surveys B2B Marketing Content Marketing Webcast 100

Everything Technology Marketing

APRIL 14, 2010

Second, "balancing marketing strategy and tactics" - over 60% of survey respondents say that they are having trouble aligning day to day activities with big-picture strategy and company goals. MO is designed to address this issue. What is your experience with marketing operations?

Planning 100

Planning Allocation Paid Search Agency Budget Programs 100

Everything Technology Marketing

FEBRUARY 26, 2013

Adept at building integrated inbound and outbound solutions, Strand’s strength is aligning strategy with creative content and Web technology to create engaging lead-generation and brand-building campaigns. They’re located North of Boston in Newburyport, MA.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Everything Technology Marketing

NOVEMBER 23, 2010

Additional Resources on Market Segmentation Market Segmentation and Best Customers [link] B2B Discovers Market Segmentation [link] Business to Business Segmentation [link] B2B Segmentation Strategies [link] Segmenting Customers: How to do it efficiently to improve enterprise products [link]

Segmentation 100

Segmentation B2B Marketing B2B Barriers 100

Everything Technology Marketing

JANUARY 1, 2011

5 - Focus on sales enablement The best leads and nurturing strategy, however, doesn’t help much if sales can't close the deal. This also means that more stringent demands for proof of ROI and revenue impact will be placed on social media investment.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

Everything Technology Marketing

AUGUST 22, 2010

This argument is a fallacy that doesn't recognize the impact of dramatically higher conversion rates and capture of higher value customers within target segments, or the opportunity cost of deviating from your strategy and core competencies by going after less than ideal prospects outside of the target segment.

Segmentation 100

Segmentation Allocation Marketing Automation Services B2B Marketing 100

Everything Technology Marketing

JANUARY 31, 2012

Social media will continue to be more tightly integrated into traditional tactics such as email, webcasts, and content assets as an additional channel to broaden the reach of marketing messages and drive conversations with prospects. 2 – Content marketing Content marketing went mainstream in 2011.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Everything Technology Marketing

MAY 24, 2010

Time to take a step back and think about smart strategies to re-purpose and leverage existing content. Dashboards, as the "glue" between strategy and execution, can provide leading and lagging indicators and metrics to correct issues and take action before they grow into bigger problems downstream.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

Everything Technology Marketing

MARCH 27, 2010

With this information your organization can develop a targeted retention strategy, cross-selling and/or up-selling programs, and leverage the desired communication channels in order to improve the lifetime value of customers. All of these initiatives fall into the domain of your marketing organization.

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100

Everything Technology Marketing

OCTOBER 10, 2010

A better segmentation strategy is to start with why companies purchase a solution. As markets are changing rapidly and segments are disappearing and new ones are forming, it becomes more important to look at WHY companies are buying, and segmenting markets along motivational attributes.

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

Everything Technology Marketing

JUNE 18, 2010

Is B2B marketing moving to a virtual model where a company only has a minimum core staff of true marketing experts that define strategy and programs, and then orchestrate a complex array of vendors, freelancers, and platforms to deliver on marketing goals? What do you see happening? Do you see the same trends?

Work Management 100

Work Management Marketing Management Marketing Automation Services B2B Marketing 100