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Buzz Marketing for Technology

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Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

Buzz Marketing for Technology

Posted in Commerce eCommerce Strategy. The irony is that Wal-Mart will fulfill these orders using Amazon’s own in-store locker strategy. And isn’t that what their new strategy is all about—giving the customer what they want where they want it? Why CMO’s Need To Be More Involved in Ecommerce If the $42.3

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5 Reasons Your Mobile Strategy Isn’t Working

Buzz Marketing for Technology

Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.

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Total Business Strategy: From Planning to Execution

Buzz Marketing for Technology

Professor Michael Porter, Harvard Business School on the topic of Strategy at the World Business Forum. Times like these the need for strategy and planning could never be more important. But there is still a lot of confusion about Strategy and what it is. As a corollary to that a good strategy starts with appropriate goals.

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Why Social Strategies are Difficult for Agencies to execute?

Buzz Marketing for Technology

But for many of them it is often hard to architect the strategy since so much of the knowledge of ‘who to go to’ for ‘what type of Social Media conversation’ is very internal knowledge.

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Putting in place a Virtual Events strategy

Buzz Marketing for Technology

One thing I am investigating and heavily considering for 2009 is a Virtual Events Strategy. Because of this I decided to speak to Stuart Bowen who has put into place a virtual events strategy a few times now and is currently doing this for ON24. It's like a virtual tradeshow but a space all your own for your own business events.

Webcast 100
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Spend More Time Planning your Content Strategy!

Buzz Marketing for Technology

Because of my new book, Facebook Marketing for Dummies (Wiley), which is launching next week - I have been getting a lot of emails and questions from my readers that are very focused on launching their Facebook and Twitter presence.

Spending 100
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Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

Strategies For Interactive Marketing In A Recession. Decision Tools. Reference Guides. Emerging Trends. Planned Research. Data-Driven Research. Free Research. Length: 4 pages. For Interactive Marketing Professionals. February 6, 2008. Unlike Last Time, Results-Based Marketing And Social Applications Could Thrive. Josh Bernoff.

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