Avitage

MARCH 29, 2016

If you sell the way you did 10 years ago, you don’t need a sales content strategy. There’s little strategy required to tell people about your company, products, features — just don’t forget those benefit statements! The importance and complexity of this requirement demands a strategy.

B2B Sales 120

B2B Sales Marketing & Strategy B2B Content 120

Avitage

NOVEMBER 12, 2014

The “job of content” is to […] The post Conversation Support Competency for Content Strategy appeared first on Avitage. Content Operations Strategy content competency conversation support enterprise content strategy' “Personas! Yeah, we’ve done those!

Paid Search Agency 120

Paid Search Agency Conversion Marketing & Strategy Content 120

Avitage

JANUARY 24, 2016

B2B Content Strategy for Messages, Conversations and Content This post speaks to why B2B organizations should elevate content strategy from siloed functions to the business level, with executive accountability. The post Elevate B2B Content Strategy to Business Level Execution appeared first on Avitage.

Marketing & Strategy 120

Marketing & Strategy B2B Business Content 120

Avitage

JUNE 4, 2014

Traditional content creation methods will not meet use case requirements for customer facing digital content (Tweet this) Lack of effective enterprise content strategy practices has masked this problem. Content Operations Strategy content operations content strategy enterprise content strategy'

Enterprise Management 120

Enterprise Management Marketing & Strategy Content Paid Search Agency 120

Avitage

MARCH 14, 2014

What is Content Strategy? This is certainly the case with content strategy. Since the concept “strategy” is challenging in itself, it’s no wonder content strategy seems to mean so many different things to different people. Rockley and Cooper use the term “unified content strategy.”

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Enterprise Management Marketing Websites 120

Avitage

FEBRUARY 19, 2013

I “watched” last week’s Google+ Hangout lead by the team at Velocity Partners in the UK: Content That Stands Out: A Content Strategy Google+ Hangout. I have learned we tend to apply new technologies initially, by using old paradigms. […] The post Learnings From A Content Strategy Hangout appeared first on Avitage.

Marketing & Strategy 120

Marketing & Strategy Content Advertising Agencies Google 120

Avitage

MARCH 10, 2016

The design point for your B2B sales content strategy must be your buyer’s engagement model, mapped against your sales strategy. Without well-defined and documented sales use case requirements, effective sales content strategy is not possible. Fundamentally, it must be conversation centered.

Marketing & Strategy 120

Marketing & Strategy Content B2B Sales Paid Search Agency 120

Avitage

FEBRUARY 19, 2013

I “watched” last week’s Google+ Hangout lead by the team at Velocity Partners in the UK: Content That Stands Out: A Content Strategy Google+ Hangout. Content Publishing Marketing and Sales Strategy content strategy Google+ Hangout' The link will take you to the recorded show, or click the video image below.

Marketing & Strategy 120

Marketing & Strategy Content Advertising Agencies Google 120

Avitage

NOVEMBER 13, 2014

Enterprise organizations need a content strategy, that goes beyond marketing, websites and content projects. Organizations must make enterprise content strategies operational with a new, more leveraged, efficient and effective content operation.

Enterprise Management 120

Enterprise Management Trends Marketing Management First-Mover Advantage 120

Avitage

JUNE 10, 2014

Companies require an enterprise content strategy that spans functions and tactics, and goes beyond project oriented campaigns, websites and other content projects. Featured Marketing and Sales Strategy Strategy content strategy digital marketing enterprise content strategy'

Enterprise Management 120

Enterprise Management Marketing Management Marketing & Strategy Content 120

Avitage

FEBRUARY 19, 2013

I “watched” last week’s Google+ Hangout lead by the team at Velocity Partners in the UK: Content That Stands Out: A Content Strategy Google+ Hangout. The link will take you to the recorded show, or click the video image below. I have learned we tend to apply new technologies initially, by using old paradigms.

Marketing & Strategy 120

Marketing & Strategy Content Advertising Agencies Education 120

Avitage

FEBRUARY 18, 2016

The post Marketing Professionals Constrained by Content Strategy and Operations Accenture State of Content Report Reveals appeared first on Avitage. Brands will be smart to develop a more streamlined plan for creating marketing content given its necessity for survival.” ” Companies need a […].

Marketing Report 120

Marketing Report Enterprise Management Marketing Strategy Marketing & Strategy 120

Avitage

SEPTEMBER 27, 2017

With guidance from SiriusDecisions and other analysts firms, many B2B organizations have evolved their go-to-market, messaging and content strategy. SiriusDecisions’ short brief has been an important and useful guide for a B2B content strategy that supports this shift. This is often in support of a solutions selling model.

B to B 120

B to B Buyer Personas Viral Marketing Content 120

Avitage

AUGUST 8, 2017

Managing this madness becomes an exercise in combinatorial complexity that requires a more rigorous approach to your content strategy.” ” “If your goal is to deliver an experience something better than one size fits all—or worse, all sizes fit none—you need to treat your content strategy as more than a hand wave. .”

Content 120

Content Gartner Acquisitions Custom Publishing 120

Avitage

NOVEMBER 12, 2014

Content Operations Strategy business trends Content marketing content operations digital enterprise digital marketing enterprise content strategy' The traditional, project oriented, creative craftsman approach to content cannot meet new requirements. appeared first on Avitage.

First-Mover Advantage 120

First-Mover Advantage Content CMO Acquisitions 120

Avitage

MARCH 25, 2016

An ineffective or non-existing business level content strategy. Survey results from Content Marketing Institute indicate that an appalling 48% of respondents claim they have a content strategy while admitting it isn’t documented! This effectively makes it 68% of organizations are producing content without a content strategy.

Marketing & Strategy 120

Marketing & Strategy Acquisitions B2B Sales Paid Search Agency 120

Avitage

JUNE 27, 2015

If you’re a B2B organization pursuing content dependent strategies such as content marketing, automated lead generation and nurturing, sales and channel enablement (among others), you are now in that business. The many new content requirements of digital era audiences and business strategies further exacerbates this reality.

B2B 120

B2B Content Paid Search Agency Lead Ranking 120

Avitage

MARCH 17, 2014

Now CMOs need to re-imagine their approach to content strategy and operations. See Who Should Perform Content Strategy section in Content Strategy Beyond Marketing and Websites.) Ineffective Content Strategy Despite the increasing practice of content marketing, most companies lack a documented content strategy.

Organization 120

Organization Enterprise Management Cross-Selling B2B 120

Avitage

AUGUST 3, 2015

This post, and the book Global Content Strategy – A Primer, by Val Swisher can help you learn those lessons. Global Content Strategy – A Primer Over the last decade, our list of new content criteria has grown from 6 to more than 9 factors. As I read Global Content Strategy I processed the information in two categories.

VALS 120

VALS Content Barriers Paid Search Agency 120

Avitage

AUGUST 3, 2015

This post, and the book Global Content Strategy – A Primer, by Val Swisher can help you learn those lessons. Global Content Strategy – A Primer Over the last decade, our list of new content criteria has grown from 6 to more than 9 factors. As I read Global Content Strategy I processed the information in two categories.

VALS 120

VALS Content Barriers Paid Search Agency 120

Avitage

APRIL 3, 2015

We want “content strategy” in 5, 6 or 9 steps (depending on your complexity tolerance.) Content Operations Marketing and Sales Strategy Sales Enablement Uncategorized content process content strategy digital marketing marketing transformation sales content sales enablement' See Need Better Content?

Work Management 120

Work Management Budget Programs Marketing Management Content 120

Avitage

JANUARY 28, 2016

A Content ROI Investment Model An investment mindset for B2B content speaks to three categories: investment that impacts business strategy, business operations, and content operations. We’ve written here about the misunderstanding between investment and expense.

ROI 120

ROI B2B Content Urgency Marketing 120

Avitage

OCTOBER 31, 2013

But first, we’ll need a copy of your marketing plan, including: Business Strategy, Goals & Plans: Make sure it contains your primary business goals and associated metrics. Include your go-to-customer (sales) strategy, plans and metrics. Content Strategy: Your plan should also contain your content strategy.

Planning 120

Planning Content Marketing Content Marketing & Strategy 120

Avitage

OCTOBER 31, 2013

But first, we’ll need a copy of your marketing plan, including: Business Strategy, Goals & Plans: Make sure it contains your primary business goals and associated metrics. Include your go-to-customer (sales) strategy, plans and metrics. Content Strategy: Your plan should also contain your content strategy.

Planning 120

Planning Content Marketing Content Marketing & Strategy 120

Avitage

AUGUST 8, 2013

This three minute excerpt can stimulate breakthrough thinking to guide your content strategy discussions. Marketing and Sales Strategy content strategy customer stories' Unlike most marketing discussions of stories, Godin invites us to consider the story our next customers are telling themselves before they meet us.

Practices 120

Practices Marketing Strategy Marketing & Strategy Content 120

Avitage

AUGUST 8, 2013

This three minute excerpt can stimulate breakthrough thinking to guide your content strategy discussions. Marketing and Sales Strategy content strategy customer stories' Unlike most marketing discussions of stories, Godin invites us to consider the story our next customers are telling themselves before they meet us.

Practices 120

Practices Marketing Strategy Marketing & Strategy Content 120

Avitage

MARCH 4, 2014

Given the importance – and confusion – of content strategy for content marketers, I wanted to see for myself what could apply to our content operations practice. Content Publishing Strategy enterprise content strategy Intelligent content' So much so it’s the name of their conference. So I attended the conference.

Enterprise Management 120

Enterprise Management Content Marketing Content Conference 120

Avitage

OCTOBER 10, 2013

Content Marketing Lead Management Marketing and Sales Strategy buyer engagement content strategy Eloqua Eloqua Experience Televerde' I often hear clients talk about engagement as: touches, email opens, click-thrus, […] The post Engagement and Eloqua Experience appeared first on Avitage.

Eloqua 120

Eloqua Webinar Metrics Lead Management Marketing Strategy 120

Avitage

AUGUST 8, 2013

Marketing and Sales Strategy content strategy customer stories' This requires new thinking about these professions, the principles and practices that inform best practices. We dismiss this at our peril. This three minute […] The post What are your customer’s stories? appeared first on Avitage.

Practices 120

Practices Marketing Strategy Marketing & Strategy Content 120

Avitage

SEPTEMBER 26, 2017

New Paradigm Offers Require a Different Go-to-market Strategy New paradigm solutions provide a different way to solve business problems than existing solution methods. But for what analyst firm SiriusDecisions terms “new paradigm and new concept” solutions it is a significant challenge.

Lead Ranking 120

Lead Ranking Startups Marketing & Strategy B2B Sales 120

Avitage

SEPTEMBER 21, 2017

Marketing is largely responsible for content strategy and development. Sales content simply isn’t designed or created “on purpose.” ” It isn’t created to meet well-defined use case requirements. Yet few marketers can provide clear definitions or guidelines for what effective sales content is.

Content 120

Content Guidelines B2B Sales High Quality Lead 120

Avitage

FEBRUARY 2, 2016

To be successful sales people need: Knowledge and information (including sales strategy and process), Skills and techniques, Conversations and messages These inputs enable sale people to know What to do, What to say, How to say it. Done well, coaching can make a significant difference to rep and manager performance and success.

B2B Sales 120

B2B Sales Training Differentiation Acquisitions 120

Avitage

MARCH 28, 2013

Content Marketing Strategy b2b content buying stages content curations content quality content strategy quality content relevant content video content' However, as many IT marketers are discovering, […] The post IDG On Connecting the Dots Between Content and Sales appeared first on Avitage.

Allocation 120

Allocation Curation Content B2B Sales 120

Avitage

MARCH 6, 2013

Content Marketing Content Publishing Marketing and Sales Strategy buying process Content assets Content marketing content strategy' You may not even become aware of the […] The post One Hour Content Marketing Reality Check appeared first on Avitage.

Content Marketing 120

Content Marketing Content Marketing & Strategy Buy 120

Avitage

JUNE 28, 2017

Without mechanisms to make the complex simple, people experience the feeling as “complicated” This is the condition B2B sales and marketing leaders experience when it comes to defining and executing sales, marketing, content and data strategies. They’re also accelerating with the exponential rate of change.

B2B 120

B2B B2B Sales Differentiation Segmentation 120

Avitage

NOVEMBER 8, 2012

Lead Management Marketing and Sales Strategy Video Vignettes Channel Content content strategy' Max has already sent an email that validates the number of videos that would have […] The post I Need 200 Videos for the Channel, Chapter Four appeared first on Avitage.

Advertising Channels 120

Advertising Channels Video Marketing Validation Lead Management 120

Avitage

SEPTEMBER 4, 2017

What drives the need for a leveraged content supply chain is a content strategy based on: A strong believe in high-value content as a strategic business imperative. A business strategy to invest in long-life, […]. Content really is an organization’s first “product.”

Content 120

Content Software Google Process 120