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Friday, April 30, 2010
Why An Effective Content Strategy is Fundamental to Effective Content Marketing. However, it is vital to incorporate a content strategy process so that you can deliver on the full promise of content marketing. Content strategy is the kissing cousin of content marketing. With that understanding, you are ahead of the game.
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Monday, December 7, 2009
B2B marketing is constantly evolving as organizations discover ways to perfect current strategies, new marketing channels emerge, and advanced marketing automation tools are introduced. Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools. Enjoy! Social Web Analytics.
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Tuesday, May 25, 2010
There are a number of reasons a content strategy is critical, but I’ll start with the simple fact that businesses are now being expected by their consumers to engage through content. Kristina Halvorson in her book “ Content Strategy for the Web says “ Content strategy will help you deliver content that inspires trust.
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Tuesday, June 1, 2010
Which of these strategies do you use? Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? This is a common feeling. I know I, personally, have often felt this way.) 10 Ways to Keep Your Blog Full of Content 1. Aggregate Industry Information. -- Everyone has good ideas. Photo Credit: qisur.
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Tuesday, October 6, 2009
0160; Content strategy is not easy. Those that regularly read this blog know I've been covering it more recently: Content Strategy Comes Before Social Media. Method to Content Strategy. Let's face it. 0160; Actually, it's pretty difficult. The B.E.S.T. More sales from current customers. Call someone.
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Monday, June 14, 2010
By the time we realize we’re falling short of our goals, it’s too late to make critical adjustments in strategy or operations. Filed under: strategy. Tags: strategy Some of the smartest, most practical things you can do to drive growth require creativity and effort — not dollars. 1) Your Company 2.0. Managing people.
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Wednesday, June 17, 2009
According to a 2009 Forrester research study, 86% of B2B companies had NO integrated social media strategy. Tags: customer acquisition Internet marketing competitive advantage social media business strategy marketing strategy customer satisfaction corporate communications To be sure, B2B social media successes have been scarce.
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Thursday, September 17, 2009
That means that publishing, and developing a content strategy that revolves around your customers' informational needs, comes first. You can build a strategy on that. 10+ Social Media Tips - Social Media Starts with a Content Strategy View more presentations from Joe Pulizzi. 0160; They care about themselves. Enjoy
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Saturday, August 15, 2009
However, no company can be sure they are using the most efficient media mix without creating a marcom strategy that is aligned with their overall strategic marketing direction. As you move through the process of creating a positioning statement, you'll want to capture your brainstorming results, such as in your marketing strategy mind map.
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Tuesday, June 9, 2009
Now seemingly a household phrase ( at least according to Twitter ), brands are still struggling with exactly what it means to develop a content marketing strategy. Could it be that your content strategy isn't driving your social media initiatives? That's where content strategy comes in. Is social media working for you?
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