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Monday, December 7, 2009
strategies, new marketing channels emerge, and advanced marketing
strategy ebooks to help you stay current on best practices,
This B2B email marketing strategy ebook from Marketo offers insight on
The marketing strategy
B2B marketing is constantly
evolving as organizations discover ways to perfect current
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Tuesday, October 6, 2009
0160; Content strategy is not easy. Content Strategy Comes Before Social Media
Method to Content Strategy
Since releasing the Content Marketing Playbook (which is all tactical), I've been receiving more and more emails regarding where to start with a content strategy. Let's face it. 0160; Actually, it's pretty difficult.
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Tuesday, June 9, 2009
Now seemingly a household phrase ( at least according to Twitter ), brands are still struggling with exactly what it means to develop a content marketing strategy. Could it be that your content strategy isn't driving your social media initiatives? Here are five important reasons why a content strategy needs to be considered before integrating social media into your marketing plans.
Get Content Get Customers is just hitting bookstores now ( you can read the news release from McGraw-Hill here ). When Newt and I first started putting the book together in late 2007,
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Tuesday, September 23, 2008
Professor Michael Porter, Harvard Business School on the topic of Strategy at the World Business Forum . Times like these the need for strategy and planning could never be more important. But there is still a lot of confusion about Strategy and what it is. What are the core principles that are going to determine the success of an organization? Have to start with thinking about the competition – the competition to be the best vs the competition to be unique.
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Thursday, September 17, 2009
That means that publishing, and developing a content strategy that revolves around your customers' informational needs, comes first. You can build a strategy on that.
10+ Social Media Tips - Social Media Starts with a Content Strategy View more presentations from Joe Pulizzi .
Had the pleasure of giving this presentation for Virtual MENG (Marketing Executives Networking Group) yesterday on social media and content marketing.
Some key takeaways from the presentation:
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Wednesday, June 17, 2009
According to a 2009 Forrester research study, 86% of B2B companies had NO integrated social media strategy. Tags: customer acquisition Internet marketing competitive advantage social media business strategy marketing strategy customer satisfaction corporate communication With most of my career with Fortune 100 blue chip companies, I know what it's like to market in a hyper-competitive, show-me-the-money environment. I've been aggressively skeptical about the role of social media in an environment where there is a finite number of customers, an emphasis on long-term contracts, and
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Thursday, June 25, 2009
Kristina Halvorson ( @halvorson ) from Brain Traffic did an amazing presentation about Content Strategy as the Future of Marketing. It's thanks to Kristina that I've been presenting more about a greater focus on content strategy as THE critical part of a total content marketing strategy. When thinking about content strategy, think about USABLE content for your customers. 0160; My key thoughts while reviewing her presentation include:
Relevance is key to your brand's importance to a customer. Relevance is created through the
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Thursday, September 3, 2009
Drivers are the perceived need for audience community segmentation strategies… message volume… and/or native language requirements, among others. Layering as a Twitter Account Strategy
At Posted in Agency Side, Client Side, Marcom for B2B Tagged: Advertising, agency, B2B, client, marcom, marketing, social media, strategy, Twitter
...Tags: Other Popular Posts: Five Analytic Tools Twitter Blurs the Line B2B Twitter Case Study Email The Scoopdog Team
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Friday, June 27, 2008
Main
| 31 Days to a Better Blog--Days 16 & 17: Heatmaps and Stumble Ads »
Seven Strategies for Supporting Personal Learning Environments at Work
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Rosetta Thurman at Perspectives From the Pipeline, a blog focused on nonprofit
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Friday, September 4, 2009
In fact, in 1997 when we started our small business magazine in Southwest Florida, few owners had websites, let alone an online marketing strategy.
Even so, for most small businesses, developing a content marketing mindset and a strategy to follow just does not come naturally. Fortunately, the fundamentals of a successful small business content marketing strategy are much more commonsensical than you might think. How to go from clueless to compelling to transform prospects into buyers
In 2007, the mention of content marketing brought as many blank stares from small
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