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The strategy behind the content

grow - Practical Marketing Solutions

thought I would share for you my strategic view of the strategy behind the content streams going into 2016. What is the strategy with video? The post The strategy behind the content appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. thought I would share for you my strategic view of the strategy behind the content streams going into 2016. Books.

The new standards for strategy and social media success

grow - Practical Marketing Solutions

Despite their differences, where does the diagnosis for strategy begin when you meet with them? The biggest predictor of success is not a strategy, budget, or even talented resources. What is the current strategy, if they even have one? You speak specifically about creating practical or reality-focused strategies. The strategy and analytics should be in-house.

Cognitive content strategy

Biznology

The post Cognitive content strategy appeared first on Biznology. Managers of large sites must balance search AI with navigation IA. My job involves building content systems and platforms for the world’s largest private digital publisher— IBM. Most of the people I talk to outside of IBM have no idea of the size and scale of our publishing efforts. Their only recourse is to use search.

Rethinking Market Strategy In A Digital Economy

Tony Zambito

Specifically, how market behaviors are changing and how these changes impact not only customer behaviors but also market strategies.  Reframing Market Strategy. The convergence of market-oriented behaviors and new market rules are asking senior executives to reframe their overall market strategies.  Affecting the development of market strategy is a multitude of market forces. 

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Content Marketing Strategy? Think Like A Reporter

Webbiquity

However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital. These same six questions can provide the basis for formulating your content marketing strategy. The Reporter’s Questions.

What is Strategy?

Avitage

Lack of clarity about content strategy might have roots in a universal confusion about strategy. See Robert Rose in Content Marketing Institute.)  In the business world, Michael Porter of Harvard Business School is a preeminent authority of business strategy. He points out “most businesses don’t have a strategy for their organization.” And why don’t they?

14 Brilliant B2B Marketing Strategy Guides

Webbiquity

How should b2b marketers adjust their strategies to keep up with this evolution? Find the answers to those questions and others here in more than a dozen insightful guides to b2b marketing strategy from the past year. How To Market For the Top Four B2B Business Growth Strategies by g2m Solutions. B2B Marketing Trends That Will Shape Your Strategy by Anders Pink.

The future of content marketing strategy

grow - Practical Marketing Solutions

How to maintain a cost-effective content creation strategy. Why Jay has launched seven podcasts and his monetization strategy. The content strategy pivot that was “scary” for Jay. The future of content marketing strategy. The platform changes that are forcing “liquidity” in marketing strategy. The myth of audience overlap.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. Jeffrey L.Cohen, Director, Content Strategy, Oracle Marketing Cloud blogs.oracle.com/marketingcloud Author, The B2B Social Media. Look for.

25 Content Marketing Stats to Guide Your 2017 Strategy

B2B Marketing Insider

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. The post 25 Content Marketing Stats to Guide Your 2017 Strategy appeared first on Marketing Insider Group. With 2016 coming to a close, now is the time to look ahead and start planning for the lap around the sun.

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Creating a Continuously Improving Content Strategy

Sazbean

Content strategies are no different from any other marketing strategy — they should also be measured, analyzed and improved for the best results. – The Content Cycle: how to improve your campaign strategy by David Somerville The post Creating a Continuously Improving Content Strategy appeared first on Sazbean.

Content Marketing Strategy Must Drive Your Industrial Website Redesign

Industrial Marketing Today

According to the Industrial Buy Cycle survey of engineers and technical professionals conducted by IHS Engineering 360 (formally GlobalSpec), “The top three most frequently used sources for searching […] The post Content Marketing Strategy Must Drive Your Industrial Website Redesign by Achinta Mitra appeared first on Industrial Marketing Today. Why is it such an important decision?

Infusing SEO Into Your Content Marketing Strategy

B2B Marketing Insider

When content marketing strategies are infused with subtle layers of SEO and keyword targeting, the potential to realize greater […]. The post Infusing SEO Into Your Content Marketing Strategy appeared first on Marketing Insider Group. Most search marketers would agree that content marketing is an essential cog in the wheel of SEO.

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8 Strategies to stand out when you’re late to the content marketing game

grow - Practical Marketing Solutions

So I need to find new ways for them to compete. I’ve thought this through, and I’ve come up with eight strategies to stand out for an organization that is late to the content game. Steve Rayson of BuzzSumo recently wrote up a very comprehensive thought piece on this “pump up the volume” content strategy. By Mark Schaefer. Move to an unsatured social platform.

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Why Manufacturers Need a Multichannel Industrial Marketing Strategy

Industrial Marketing Today

Multichannel industrial marketing strategy doesn’t get that much attention or buzz. This of course makes sense […] The post Why Manufacturers Need a Multichannel Industrial Marketing Strategy by Achinta Mitra appeared first on Industrial Marketing Today. Industrial Marketing Strategies Integrated Industrial Marketing Industrial Marketing Manufacturing marketing

30-60-10 B2B Content Strategy

B2B Marketing Insider

To the degree companies develop a formal B2B content strategy, deciding this mix is one decision output. The post 30-60-10 B2B Content Strategy appeared first on Marketing Insider Group. Companies struggle to keep up with the content demands of a digital business environment. In the content business, create vs. curate is similar to the traditional business decision of make vs. buy.

6 Competencies for Enterprise Content Strategy

Avitage

Traditional content creation methods will not meet use case requirements for customer facing digital content (Tweet this) Lack of effective enterprise content strategy practices has masked this problem. Fragmented execution by content dependent, customer facing functions results […] The post 6 Competencies for Enterprise Content Strategy appeared first on Avitage.

Facebook content strategy is a time bomb for inbound marketing

grow - Practical Marketing Solutions

The economic driver for both of these priorities is time on site , also known as dwell time , which is becoming a factor in SEO, Facebook content visibility, and content marketing strategy. For example the Facebook content strategy now includes a video viewer to keep people on their newsfeed they are wooing major content channels to publish directly on their site. You get the point.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. Jeffrey L.Cohen, Director, Content Strategy, Oracle Marketing Cloud blogs.oracle.com/marketingcloud Author, The B2B Social Media. Look for.

7 Steps to a Successful Account-Based Marketing (ABM) Strategy

The Point

The post 7 Steps to a Successful Account-Based Marketing (ABM) Strategy appeared first on The Point. In our experience, the most effective ABM campaigns share 4 common traits. Successful ABM campaigns typically are: • segmented – so that any and all communication is as relevant to an individual account and decision-maker/role as possible. – Economic Buyer. – Technical Buyer.

It may be time to drop your annual marketing strategy

grow - Practical Marketing Solutions

Here is my company marketing strategy: Assess, React and Shift. No annual marketing strategy? Are you adjusting tactics or are you locked into a strategy that isn’t working? My point is, if we are locked into any kind of a long-term social media marketing strategy, we risk rapid obsolescence, or at least overlooking new opportunities. No annual marketing strategy?

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The art and science of developing an enterprise content strategy

grow - Practical Marketing Solutions

A few months ago,  Kevin Green  left his job at a marketing agency to become Executive Director of Marketing, Digital Strategy & Innovation for Dell. But how does a company develop a comprehensive content strategy that serves millions of customers and thousands of enterprise-level partners? Content strategy is more about the connection than the content now. Mark: Agree.

Your social media strategy plan: Where do you START?

grow - Practical Marketing Solutions

Marketing strategy I know this seems so basic but there is no way to have an effective social media marketing strategy if you don’t have a company marketing strategy to begin with … and many companies don’t! Here is a trick to see if you truly have a marketing strategy. Marketing strategy. Develop a social media network strategy.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. Jeffrey L.Cohen, Director, Content Strategy, Oracle Marketing Cloud blogs.oracle.com/marketingcloud Author, The B2B Social Media. Look for.

5 Marketing Strategies for a Record-Breaking Brand Launch

B2B Marketing Insider

The post 5 Marketing Strategies for a Record-Breaking Brand Launch appeared first on Marketing Insider Group. Marketing Strategy branding Content Marketing Social Media user-generated contentIt’s official! Your highly anticipated brand is set to launch soon. You’ve started building buzz. And your team can’t wait for the actual launch date. But the fun shouldn’t stop there.

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The Reactive Demand Generation Strategy

ANNUITAS

This means adhering to a clearly defined Demand Generation Strategy that is buyer-centric and all the things we need it to be to obtain our goals, and then sticking to it. If you aren’t sure, pass and stay focused on your existing plan as it is just a distraction from your strategy. reactive Demand Generation Strategy – isn’t a strategy at all.

Does everybody need a social media strategy?

grow - Practical Marketing Solutions

Do you need a social media strategy? Perhaps Peabody’s strategy is to do whatever they can to avoid social media connection. viable strategy? Can it keep going without a social media strategy?  If you are looking for an epic bronze bell, would you buy from this company, even if they didn’t have a Facebook page? Does every company need a social media strategy?

Why conversation hierarchy is important to your marketing strategy

grow - Practical Marketing Solutions

Even the very largest companies have a limit to budgets and resources so we have to be careful with our strategies. The worst thing we can do is execute perfectly on a flawed strategy. This is an incredibly important consideration that will profoundly influence your strategy. They’re not. To have a success like Zappos … well, you need to be Zappos! Make sense?

Why “rich content” is central to your social media strategy

grow - Practical Marketing Solutions

Today I’m going to explain that not all content is created equal … that there is a certain kind of content you MUST have in your marketing strategy. Only in-depth, conversational content from at least one of these sources will provide the content fuel to give you a chance to reap the immense benefits from a social media strategy. But first, I need to tell a story. Twitter?

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy. What are the best practices and frameworks for creating such a strategy? What are the critical elements to include, and pitfalls to avoid, in developing a strategy? Content Marketing Strategy Guides. But where does one begin?

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Is Your Organization Ready For Market Strategy In A Digital Economy?

Tony Zambito

Digital disruption means organizations must stay alert to how an existing market strategy may have to undergo reinvention.  GPS companies such as Garmin and Tom Tom began to shrink considerably.   In the case of Garmin, they began to explore new market strategies.  But may call for tough choices to disband a current market strategy and move in new directions if needed.

Social media “engagement” is not a strategy

grow - Practical Marketing Solutions

They made fun of measurement, strategy, objectives and any hint of trying to monetize a social media effort.  I know that sounds weird today, but it’s true. Engagement is not a strategy. strategy is a direction that ideally capitalizes on a unique value proposition that serves un-met or under-served customer wants and needs. It’s all about the conversation.”

10 Strategies to Battle Content Shock

grow - Practical Marketing Solutions

Content marketing as we know it will not be a sustainable strategy for some businesses, and it will become more difficult and expensive for almost all of us. Here are brief descriptions of 10 possible strategies to break through. 1) Shock and Awe. The strategy is: Find an unsaturated niche. The strategy is: - Find an unsaturated niche. Think about that for a moment.

A 6-step plan to determine your social media strategy

grow - Practical Marketing Solutions

6 Questions to Lead You to a Social Media Strategy from Mark Schaefer. Some time ago, I wrote one of the blog posts I am most proud of, describing a six-step process that will lead you to a social media strategy. ” So I have been trying to breathe new life into these vital ideas and one strategy is develop short eBooks on Slideshare. nobody sees the post any more. Really.

Improving Data Collection Strategies

B2B Lead Blog

In a day and age where data-driven marketing is more important than ever, it’s a little surprising to learn that many marketing departments out there don’t have better strategies for improving data collection. recent study of marketing departments conducted by Demand Metric found that 42 percent of study participants reported having no process to […].

A Social Media Strategy for B2B Marketers

B2B Marketing Traction

Marketing Strategy Social Media/Web 2.0 Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. Here is why they are wrong. B2B companies are getting traction on social media. LinkedIn. SlideShare. Twitter. Facebook.

The new “liquid” model for content marketing strategy

grow - Practical Marketing Solutions

I had a great conversation with my friend Jay Baer recently and he commented that he didn’t know what the “spine” of his content marketing strategy should be any more. For the first time in history, our marketing strategy is dictated by the channels and platforms, instead of the other way around. You can’t pick a strategy that is going to last five or 10 years.

Domain name registration strategy

Biznology

Thinking of a great domain name, registering it or if unavailable, buying it from its owner, and possibly initiating trademark proceedings are the first steps to implementing a domain name strategy. The post Domain name registration strategy appeared first on Biznology. Register Domains for Multiple Years. Most illegitimate sites only register domains for a year or less. and.eu.