Content Marketing Institute

OCTOBER 12, 2023

The storytelling unseated Purdue’s previous No.1 1 video on its YouTube channel which had 15 years of views. Discover the four lessons it teaches to manifest better video marketing. Purdue University let a girl envision her future, and audiences followed along.

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Storytelling Video Marketing Youtube Advertising Channels 97

Marketing Insider Group

MARCH 24, 2021

Storytelling is a human pastime, something we’ve been doing for thousands of years. With brand storytelling, you can create an emotional connection with your audience. So, how do you effectively implement and scale brand storytelling into your content strategy ? What Is Brand Storytelling? 7 Steps for Brand Storytelling.

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Storytelling Effectiveness Brand Identity Branding 363

Content Marketing Institute

DECEMBER 16, 2020

Visual storytelling brings ideas and personalities to life, while illuminating brand purpose. Here are nine tips from CMI’s Visual Storytelling Summit to help you tell better stories now (and free access to watch all the sessions).

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Storytelling Tips Video Marketing Personalization 145

Content Marketing Institute

NOVEMBER 2, 2021

Follow the advice of these content experts to create the kind of authentic visual storytelling that captures interest, earns trust, and wins business. Continue reading → The post Video Storytelling: Here’s How To Get More From Your Investment appeared first on Content Marketing Institute.

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Storytelling Video Marketing Trust Marketing Content Marketing 139

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. million digital video viewers in the United States alone. Video uploads have increased by 263.4%

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Statistics Video Marketing High Quality Lead Stats 320

KoMarketing Associates

FEBRUARY 22, 2022

As more marketers begin to shift their attention toward producing videos, new research is shining light on the benefits many are already seeing through the use of this form of content. While there are still some marketers who aren’t leveraging video, 79% of people in this group say they expect to begin doing so at some point this year.

Video Marketing 247

Video Marketing Marketing & Strategy Marketing Strategy Storytelling 247

Zoominfo

OCTOBER 5, 2021

Storytelling has long been used to activate a reader’s imagination through an interactive narrative. Brand storytelling in particular uses this narrative to share company values while connecting customers to a company. What Is Brand Storytelling? Get a Demo Examples of Brand Storytelling 1. Keep reading!

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Storytelling Examples Brand Identity Branding 130

KoMarketing Associates

DECEMBER 28, 2021

As marketers look for new ways to elevate their content marketing strategies, new research suggests that many of them are turning to video. That being said, many are newcomers to this area, with the majority of marketers (38%) stating that their organization has only been utilizing video content for 1-4 years.

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Video Marketing Content Marketing Statistics Content 239

Marketing Insider Group

JUNE 8, 2020

If you’re reading this, then I think you probably get the value of brand storytelling. Storytelling has been a pillar of content marketing for some time, but stories aren’t just great for consumer audiences. She’s a highly-regarded marketing leader, and she totally gets why storytelling matters. Storytelling Eclipses Promotion.

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Storytelling CMO Paid Search Agency Companies 293

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. If you haven’t already, this is your sign to hop on the video content bandwagon. But what exactly qualifies as video content?

Video Marketing 301

Video Marketing Content Marketing Content Paid Search Agency 301

Vidyard

OCTOBER 27, 2019

Along with videos announcing big news and stories that are of interest to your subscribers, your video library should showcase—in an indirect or fun way—how you fit into their daily challenges. Cvent does this really well their video, Don’t be a Meetings Dinosaur. Build Video Stories Around Emotion 3. Learn From the Pros.

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Storytelling Video Marketing Top of Funnel Work Management 110

Stevens & Tate

APRIL 15, 2024

Among the various digital marketing strategies, video content emerges as a particularly potent tool, offering a dynamic and engaging way to showcase your community’s amenities, lifestyle, and values. However, creating video content is just the beginning.

Video Marketing 81

Video Marketing Marketing Strategy Marketing & Strategy Planning 81

Webbiquity

MARCH 10, 2020

Explainer Videos. Video marketing is valuable throughout the sales funnel. Among the different types of marketing videos , well-made explainer videos can be effective at multiple stages. Ideally, each video takes your prospects on a brief, fun, and entertaining journey. Storytelling is a big one.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

Webbiquity

FEBRUARY 25, 2020

Engaging, mobile-friendly, and easy to consume, online video has become a mainstay for B2B marketers. According to recent research , 81% of businesses now use video as a marketing tool, and almost 77% say they are getting results with it. Google loves it, too: video can increase organic search traffic by as much as 157%.

Top of Funnel 235

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 235

Contently

MARCH 9, 2020

Last week, I explored the first of the four elements of great storytelling: relatability. Unfortunately, it often doesn’t make for very good content or storytelling. So with his last $5,000, he made one of the weirdest, most novel brand videos you’ll ever see. That’s one hell of a return on a $5,000 video.

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Storytelling Cable Class Viral Marketing 158

Oktopost

MARCH 16, 2023

Episode Summary B2B video marketing has evolved significantly over the last few years, driven by changes in technology, consumer behavior, and industry trends. Renowned for changing the way B2B videos are being made, David unravels the radically transparent truths behind B2B video marketing.

Video Marketing 125

Video Marketing B2B Marketing & Strategy Transparency 125

Biznology

MAY 26, 2021

If you’re cheerfully planning on doing things a little differently in the months ahead, here are a few video approaches that tend to be under-used by technology providers. Tiresome or not, online meetings are videos. The How-to Video. Process Video. The “Day in the Life” video. “A The Chapterized Video.

Video Marketing 197

Video Marketing Storytelling Planning Social Media 197

Zoominfo

AUGUST 26, 2019

While there’s not one simple answer, there is one method that stands head and shoulders above the rest: storytelling. Perhaps you’re already well-versed in brand storytelling , or maybe you’re scratching your head and wondering how stories can help you retain customers. You create the same video but slightly alter the storyline.

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Storytelling Ideal Customer Profiles Zoominfo High Quality Lead 189

Stevens & Tate

FEBRUARY 10, 2022

To ensure that your audience remains engaged, you need to use the power of brand storytelling. Why is Storytelling Crucial to Marketing? The reason is simple: if information is presented using storytelling, it becomes more enjoyable and easier to retain. 5 Storytelling Techniques to Keep in Mind.

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Storytelling Buyer Personas Case Studies Case Study 117

Contently

FEBRUARY 8, 2022

This page can be listed in many different ways, like Case Studies , Customer Reviews, or any variation of those, but essentially they are written or video reviews from customers or stories highlighting their successes or excitement about your products. Adding reviews and case studies to your website can have a positive impact on your SEO.

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Storytelling Brand Identity Branding Word of Mouth 205

Stevens & Tate

DECEMBER 11, 2020

Storytelling is one of the most important aspects when it comes of successfully conveying your message to your audience and giving them an idea of who your brand is and what you stand for. However, coming up with different video marketing ideas that help strengthen your brand’s storytelling can be challenging.

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Storytelling Social Media Video Marketing Social Marketing 59

Webbiquity

NOVEMBER 14, 2017

As online marketing becomes more about storytelling, video content has a crucial role to play. Video can add drama, comedy, poignancy and other aspects to a message that is challenging to convey in other content formats. Instead, we are accustomed to being told a story, according to the storytelling animators from Spiel.

Video Marketing 239

Video Marketing Storytelling Content Paid Search Agency 239

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Whether it’s in a cute animation or a documentary-style video, brands are presenting powerful themes we can all rally behind and share. Build Video Storytelling Around Emotion 3.

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Storytelling Video Marketing Top of Funnel Work Management 65

Contently

JANUARY 5, 2018

Recently, I sat down with The Big Think to talk about the lessons Contently co-founder Shane Snow and I cover in our new book, The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You. There’s actually a science to it. You can pre-order the book here.

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Storytelling Newsletter Small Business Marketing Social Media 166

Valasys

SEPTEMBER 20, 2023

When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal. So, if you want to stand out and leave a lasting impression, harness the power of brand storytelling for building your Brand Authenticity. What Is Storytelling?

Storytelling 59

Storytelling Content Marketing Brand Identity Branding 59

Biznology

AUGUST 5, 2020

Findings from a recent report on lead-gen strategies from Ascend2: Most marketers think their social media tactics are increasing the quality of leads Most marketers are spending more on social media because of COVID-19 Most marketers regard video as the most effective type of content for lead-gen, followed by webinars, and live events/webinars.

Webinar Metrics 177

Webinar Metrics Video Marketing Lead Gen Paid Search Agency 177

Contently

DECEMBER 2, 2019

My gifts are also self-serving— marketing is all about empathy and storytelling, and great stories are proven to make us more empathetic and creative. The Storytelling Animal: How Stories Make Us Human | Jonathan Gottschall. That voice makes everything more relatable—from your presentations to your blog posts to your explainer videos.

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Storytelling Amazon Paid Search Agency Advertising Agencies 163

Heinz Marketing

JANUARY 18, 2020

Why Business Storytelling is a Necessary Tool for 2020 and Beyond. Everyone knows by now that they should be incorporating storytelling in their business strategies, but how exactly do you do that? 3 Simple Steps to Implementing a Video Lead Scoring Model. Here are some steps to help your videos score more leads.

Lead Ranking 63

Lead Ranking Lead Scoring Storytelling Sales Qualified Leads 63

Vidyard

SEPTEMBER 12, 2017

Yet, when salespeople are new to video, they can come across like late-night infomercial hosts pitching some sort of slap-chopping kitchen appliance. To hook your prospects and actually close deals using sales videos, you’ll have to learn the nuances of video storytelling. Start with an abrupt lede.

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Storytelling Video Marketing Gartner Forrester 83

Contently

FEBRUARY 12, 2018

For the past six years, I’ve been obsessed with understanding how storytelling can transform a business. While most people are looking for a magic solution or singular trick, the truth is that storytelling is an art and a science. If you want to be consistent, your entire company needs to believe in the power of storytelling.

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Storytelling Content Marketing Content Distribution 167

Vidyard

AUGUST 16, 2019

Storytelling has become synonymous with selling. They’re more engaging than a string of facts, and our brains are wired to respond to storytelling formats. Imagine, then, the power of making your prospects the hero in your outbound sales videos. Your Call to (Video) Adventure. People respond to stories.

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Storytelling Video Marketing Lead Ranking Stats 75

Content Marketing Institute

OCTOBER 27, 2022

Video remains a top priority in content marketing programs. Find out that and more in the newly released 2022 Video and Visual Storytelling survey. But how well are marketers using the popular format? What do they need to do better? Continue reading →

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Video Marketing Research Storytelling Customer Surveys 130

ClearVoice

NOVEMBER 19, 2019

Thinking about testing out video as a marketing tool? So if you feel like adding video to the mix, look beyond the direct-to-camera sales pitch and start researching the many other video formats out there. Here are six video storytelling formats to test out: 1. The employee culture video. The demo video.

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Storytelling Video Marketing Budget Programs Multi-Channel 72

Act-On

SEPTEMBER 5, 2018

Add video to your content marketing mix to bump your results in the right direction. Learn 4 high-profile use cases and 4 tips for success.

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Video Marketing Storytelling Marketing Mix Profiling 136

Content Marketing Institute

JUNE 1, 2018

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. Great storytellers know who they want to enchant. But that’s OK.

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Storytelling Advertising Mediums Advertising Agencies Paid Search Agency 111

Vidyard

AUGUST 16, 2019

Storytelling has become synonymous with selling. They’re more engaging than a string of facts, and our brains are wired to respond to storytelling formats. Imagine, then, the power of making your prospects the hero in your outbound sales videos. This story fits the structure of Freytag’s Storytelling Pyramid.

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Storytelling Video Marketing Lead Ranking Stats 65

Sword and the Script | B2B

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail. So, what are some good examples of storytelling?

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Storytelling Examples PR Trigger Marketing 79