Convince & Convert

MARCH 19, 2015

But here’s the key question: How do companies get started with storytelling? Everyone Is a Storyteller. The first and probably most important step is recognizing that every company can be a storyteller, and every company has good stories to tell. The answer: a five-step process that any company can embrace. Take the Leap.

Storytelling 167

Storytelling Marketing Budget Creation Startups Barriers 167

Buzz Marketing for Technology

FEBRUARY 17, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. We discussed how to make your storytelling more viral by connecting with emotion. This webinar was sponsored by Citrix GoToWebinar.

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Viral Marketing Storytelling Webcast Content 100

Convince & Convert

NOVEMBER 11, 2015

Leitman, who began her career as an actress and comedian, fell into storytelling when stand-up comedy started to lose its luster. She began sneaking true stories into her live set in an attempt to discover a more authentic form of storytelling. . “I Margot Leitman’s Twitter . Discovering Authentic Stories.

Storytelling 119

Storytelling Rules Ideal Customer Profiles Youtube 119

Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. Embrace Twitter Lists. Host and Participate in Twitter Chats.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Convince & Convert

JUNE 25, 2012

Sometimes this notion of “storytelling” in business seems folly, conjuring up thoughts of bedtime, folklore, embellished narrative, and performance art. Use Twitter in an inspired way. Are you using Twitter in a fresh, compelling way and a sense of personality, like our friends at FMW Fasteners ? Make your customer the hero.

Storytelling 129

Storytelling Webinar Metrics Rules Social Media 129

Marketing Insider Group

MAY 2, 2013

” This was one of the main points on “the art of storytelling” presented by Julie Roehm, Chief Storyteller at SAP at the Inbound Marketing Summit on April 3, 2013. Julie showed many visual and multimedia examples of how storytelling has been around for as long as humans have walked the earth.

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Storytelling Video Marketing Banner Ads Banners 100

Convince & Convert

NOVEMBER 21, 2013

Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “ Coca-Cola Journey ,” as a highly visual, sharable digital magazine. According to Coca-Cola, the corporate website is dead.

Storytelling 163

Storytelling Marketing Websites Social Media Blogger 163

Contently

SEPTEMBER 21, 2021

If the person running your Twitter doesn’t know how to speak Twitter, they’re unlikely to succeed. Trust their weird Twitter meme ideas. Social impact storytelling drives purchase consideration. My advice for brands: Hire people who inherently love and understand social platforms.

Brand Identity 202

Brand Identity Branding Content Storytelling 202

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The Hero’s Journey. Sparklines.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Marketing Insider Group

JULY 27, 2015

Well I know there is more value to effective storytelling over hard selling and cold calling. I love making connections with anyone in the content game, but Michele started talking about storytelling. This was exactly what Rob Walker and Joshua Glenn did back in 2009, as part of their storytelling experiment. I was intrigued.

Storytelling 100

Storytelling Examples Best Practices B2B Thought Leadership 100

Webbiquity

DECEMBER 6, 2022

As noted here previously in Best Social Media Platform for B2B Marketing: Can Twitter Stay #2? , “LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing.” Twitter remains the second-most popular network, used by 85% of B2B marketers. The Top Social Networks for B2B Marketing.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). Watch my talk on “The Future Of Storytelling” below.

Storytelling 100

Storytelling Video Marketing Custom Publishing Creativity 100

Webbiquity

SEPTEMBER 8, 2020

Storytelling is a powerful tool. The aim of storytelling is to establish a connection between a brand and it’s target customers. That’s one of the most important aspects of successful storytelling: keep it consistent. Storytelling is one key element in a broader tactic, content marketing.

Ad Building 243

Ad Building Brand Identity Branding Tips 243

Outreach

JANUARY 29, 2019

Why you need an army of storytellers. Getting top-level executives involved, Formstack builds a culture of storytelling, with customer-facing staff encouraged to add new stories to the library using a simple, three-step narrative framework. Put your team through storytelling bootcamp. But a good story will. Be a legend.

Storytelling 69

Storytelling Curation Impressions Training 69

Marketing Insider Group

DECEMBER 8, 2021

In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. Enabling employees to be brand storytellers. Creative, messaging and storytelling are also important and play a crucial role in marketing communications. Those were the good old days.

Enterprise Management 315

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 315

Rev

DECEMBER 8, 2017

Here’s why: The Art Of The Storyteller. Everyone loves a good storyteller. An overlooked aspect of a great storyteller isn’t necessarily how well they can use words, but how well they can listen. Social media is one of the strongest sources for your inbound efforts, which is a place storytellers thrive. Social Creatures.

Storytelling 60

Storytelling Word of Mouth Best Practices Ideal Customer Profiles 60

Convince & Convert

AUGUST 8, 2013

Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. But still, how many competitors would even consider it in the name of interesting content?

Communities 140

Communities Social Media Storytelling Media 140

Marketing Insider Group

JUNE 19, 2014

The Power Of Visual Storytelling. Today, we announced an interactive microsite called The Power of Visual Storytelling along with an accompanying white paper and Slideshare deck that we created in partnership with Getty Images. The Power of Visual Storytelling from NewsCred. And here is just one example of why.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

Marketing Insider Group

NOVEMBER 23, 2023

What’s going on here is that marketers have become storytellers and concept creators. He explains it’s not really about the content – or even about storytelling – but rather about conveying value via the appropriate media. Follow Whole Foods on Twitter for a constant stream of ideas and recipes. Read the QuickBooks blog.

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

Anyword

OCTOBER 22, 2018

For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. Email channels are always open, and we get a lot of feedback on Twitter, too.

Storytelling 66

Storytelling Mobile Advertising Advertising Agencies Startups 66

Marketing Insider Group

MAY 25, 2020

For example, if you’re marketing to professionals as a B2B company, LinkedIn and Twitter are the best channels to use. Cultivate Connection with Your Audience through Storytelling. A great tool for storytelling is Lumen5…this tool lets you easily create short videos to post on social media that bring your post to life…etc.

Social Media 338

Social Media Personalization Media Brand Identity 338

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. Distribution is now the key for effective storytelling. In general, we’re trying to be a part of their community.

Storytelling 61

Storytelling Paid Content Advertising Agencies Mobile Advertising 61

Webbiquity

APRIL 11, 2023

However, it’s best to add in your own storytelling into the post as well. Check out her latest eBook “ How to Tweet and Thrive on Twitter ” now on Amazon. Blog Posts AI is perfect for bloggers who want to write new content, update old content, or write more guest posts. AI is just a tool and not another version of you.

Marketing AI 313

Marketing AI Curation Content SERP 313

Webbiquity

MAY 9, 2023

Image credit: Twitter Here’s how Sprout Social is doing it. Tools to Help Measure: Use social media analytics tools such as Facebook Audience Insights, Twitter Analytics, Instagram Insights, or Hootsuite Analytics to gain valuable insights into your audience’s demographics, interests, and online behavior.

Social Media 313

Social Media Social Marketing Planning Tips 313

EveryoneSocial

OCTOBER 19, 2022

We’ve all heard the Steve Jobs quote that “The most powerful person in the world is the storyteller.”. Jobs was speaking to product marketing, but as Maasa Walker exemplifies in this episode of Social At Scale recruiters and employer brand strategists also set themselves apart with storytelling.

Personalization 98

Personalization Brand Identity Branding Storytelling 98

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Zoominfo

MARCH 26, 2018

Twitter users’ purchase intent doubles when exposed to promotional content from an influencer ( source ). Leverage the power of brand storytelling. B2C brands often rely on the art of storytelling to engage and influence their audience. Do us a favor: Scroll through your company’s Twitter feed. Need some inspiration?

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Martech

AUGUST 15, 2023

LinkedIn: Tasso Argyros (8K followers) Twitter: @tasso (2.1K LinkedIn: Tasso Argyros (8K followers) Twitter: @tasso (2.1K followers) X/Twitter: @bsbnyc (1.5K He also advocates for the impact of powerful storytelling on business bottom lines. He has also been a frequent contributor on CDPs to the Gartner Blog Network.

Enterprise Management 91

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 91

KoMarketing Associates

MARCH 7, 2013

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. I love @NASCAR, @driveSRT, MOPAR & rock music.”

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

PureB2B

OCTOBER 9, 2014

Storytelling. Storytelling in sales and marketing is nothing new, but the need to put it at the heart of your efforts has never been more apparent. So, if Hollywood, those masters of storytelling can’t always get it right, what does that mean for we mere mortals? Don’t worry; we’re all better storytellers than we think.

Storytelling 62

Storytelling A/B testing Act-On Paid Search Agency 62

PureB2B

OCTOBER 9, 2014

Storytelling. Storytelling in sales and marketing is nothing new, but the need to put it at the heart of your efforts has never been more apparent. So, if Hollywood, those masters of storytelling can’t always get it right, what does that mean for we mere mortals? Don’t worry; we’re all better storytellers than we think.

Storytelling 62

Storytelling A/B testing Act-On Paid Search Agency 62

Martech

MAY 30, 2023

Website: Cathy Hackl LinkedIn: Cathy Hackl (156K followers) Twitter: @CathyHackl (68K followers) Joanna Popper Joanna is an award-winning Hollywood and Silicon Valley media executive. LinkedIn: Joanna Popper (79K followers) Twitter: @JoannaPopper (13K followers) Instagram: @joannapopper (2.5K

Paid Search Agency 116

Paid Search Agency Advertising Agencies Linkedin Marketing & Strategy 116

Marketing Insider Group

JANUARY 24, 2023

In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. Enabling Employees to be Brand Storytellers People trust people. Creative messaging and storytelling are also important and play a crucial role in marketing communications.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Lenny's Newsletter

SEPTEMBER 24, 2023

Find the transcript for this episode and all past episodes at: [link]. Today’s transcript will be live by 8 a.m.

Word of Mouth 111

Word of Mouth WOM CPO Marketing Analytics Tools 111

illumin

JANUARY 9, 2024

Rather than creating a simple video highlighting its product offerings, Walmart has embraced creative storytelling to more meaningfully engage with its audience. To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising.

Top of Funnel 100

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 100

Zoominfo

SEPTEMBER 26, 2018

Use storytelling. Storytelling adds a personal element that differentiates your employer brand from similar companies. Through written and visual brand storytelling , talk about the journey of your brand and of specific employees. The goal of your content strategy is to engage candidates on an emotional level.

Ad Building 250

Ad Building Brand Identity Branding Zoominfo 250

Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Should we change anything about our storytelling because of the COVID-19 situation? We have two new LinkedIn newsletters, The Storytelling Edge and The Content Report , that are growing by about 500 subscribers per week.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185