Paul Gillin

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Let Your People Speak!

Paul Gillin

Effective communications is about storytelling. It also reflects the time limitations that developers and engineers themselves often cite as a reason to stay in the shadows. Let’s look at each in order. Tell Stories. Ronald Reagan taught us that.

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Know Thy Customer

Paul Gillin

A popular speaker, he is known for combining deep insights with a stand-up comic’s delivery and a gift for storytelling. May is a futurist who is executive director and Dean of the IT Leadership Academy. I caught up with him to talk about The New Know. .

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What Makes a Good B2B Online Video

Paul Gillin

What is the value of using a “non-messaging” approach to B2B videos, e.g. storytelling, entertainment, humor? . As I frequently tell audiences, storytelling is the most basic form of human communication.

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Book Review: Tales From a Veteran Blogger

Paul Gillin

For me, the benchmark of an enjoyable business book is storytelling, and Opting In has stories aplenty. Opting In covers everything from Google Alerts to Pinterest, and Brill not only outlines the unique utility of each of these tools but usually provide stories to support his points. Telling Stories.

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Five Tips to Make Your Writing Sparkle

Paul Gillin

Storytelling is the oldest form of human communication and the most instinctively effective. The following paragraphs went on to tell about an injured and embittered veteran who discovered a game that gave his life new purpose. They hit us in our gut. They are one of the most effective tools we have to grab a reader’s attention.

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The Value of Tweeting Events

Paul Gillin

Great example of customer-driven storytelling. Great example of customer-driven storytelling. Add perspective. Can you append a comment that adds value to a tweeted quote? I try to do that whenever possible: “ @cc_chapman Loves #Harley Ridebook. SMB26” or “@cc_chapman ‘You are never your audience’s priority.’