Marketing Interactions

APRIL 26, 2022

Storytelling reaches buyers on an emotional level and holds their attention. The experiences we create for the public, our buyers, our customers all have an impact. The closer you can get to your buyers and customers seeing your story as their story, the more humanness will be perceived as present in our content experiences.

Top of Funnel 91

Top of Funnel B2B Content Terms and Conditions 91

Marketing Interactions

OCTOBER 5, 2022

The customer retention programs you design deserve great and relevant storytelling. Marketers excel at storytelling and the more consistently the story builds across the entire continuum of the customer lifecycle—from net-new to advocacy—the higher you’ll see customer lifetime value (CLV) grow. After all, there’s more to lose….

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62

Marketing Interactions

OCTOBER 15, 2021

The role of the B2B marketer must evolve to be the market whisperer and master storyteller across the continuum of the customer lifecycle. With buyers becoming more self-reliant, buying becoming more chaotic and confusing, and confidence jittery on both sides, we need to stack the deck in our favor the best way possible.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Marketing Interactions

SEPTEMBER 21, 2021

And if your storytelling around the POV is stellar, they’ll make those stories their own and put themselves in the hero’s role. A few other advantages that come with a strong POV: Your audience is more likely to share your content. They’ll talk about it with other stakeholders. They’ll bring your ideas into meetings.

B2B Thought Leadership 69

B2B Thought Leadership Thought Leadership B2B Content 69

Marketing Interactions

DECEMBER 21, 2021

The use of storytelling in B2B marketing content is also emotional, when done well. The prospect of career advancement by transforming a part of your company is, yes, emotional. Investing in the idea of change is emotional – Will it work? What if it fails? Imagine what we can do when we have X! Will the hero reach his goal?

B2B Marketing 80

B2B Marketing B2B Content Paid Search Agency 80

Marketing Interactions

JUNE 20, 2021

As a side note: conflict is a key component of storytelling, but in relation to obstacles your hero must overcome, not confusion. In cases like this, it’s usually because no one person has control of the umbrella story and how it rolls out across the revenue team. Architect B2B Messaging and Stories Around Customers.

B2B 62

B2B Marketing Management Customer Satisfaction B2B Sales 62

Marketing Interactions

JANUARY 30, 2017

There are a number of strategic tools that come to mind to achieve this outcome, such as personas and customer journey mapping and storytelling but to create and use them effectively; you need to embrace three fundamental pivots: Continuity: From Campaign to Continuum.

B2B Marketing 73

B2B Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 73