B2B Marketing Traction

DECEMBER 10, 2014

Notice that in the Content Marketing survey results shown above, the number two success factor (57%) for content marketing is effective storytelling. The best way is by telling stories. Of course, you can just add benefit statements to your websites. But, now potential customers are leery of benefit statements.

Tactics 100

Tactics B2B Marketing Planning B2B 100

B2B Marketing Traction

APRIL 13, 2015

Use storytelling distributed on social media to “pull” buyers. That means webinars (#2 most effective), videos (#3), blog posts (#4) and case studies (#5) are a better use of your time than eNewsletters. Use webinars, videos, blog posts, articles and case studies to connect with buyers when they are ready.

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

MARCH 13, 2015

Storytelling ability. Today’s marketing provider must be tech savvy, with direct experience in executing search engine optimization, website development, social media and analytics. If your provider is a strategy consultant, they must have access to the right resources that have direct tactical experience.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

JUNE 7, 2010

In the webinar, titled “Beyond the Eco-Label: Strategies for Marketing Your Sustainable Brand,” Susan explained that brand storytelling is far better than any green seal or label a company can use.

Transparency 100

Transparency B2B Marketing B2B Webinar Metrics 100

B2B Marketing Traction

JUNE 7, 2010

In the webinar, titled “Beyond the Eco-Label: Strategies for Marketing Your Sustainable Brand,” Susan explained that brand storytelling is far better than any green seal or label a company can use.

Transparency 100

Transparency B2B Marketing B2B Webinar Metrics 100

B2B Marketing Traction

JULY 2, 2014

Studies have shown that storytelling increases time spent on the blog post and the popularity of the post. Because most of my posts have a image that spans my full blog column, I was relieve when Kevan Lee suggests another way to provide shortened lines of initial text: bump up the font in the first paragraph of your blog post.

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

B2B Marketing Traction

NOVEMBER 18, 2015

More savvy social media marketers know that Instagram is a much better platform for storytelling that engages and entertains your audiences , creates brand awareness in prospects and more loyalty for existing customers or clients.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120