Digital B2B Marketing

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Cookie Deletion and Measurement: What you Need to Know

Digital B2B Marketing

Here is comparison data for a range of sites (all stats are for US visitors through Google Ad Planner): Yahoo: 190M unique people, 980M unique cookies YouTube: 170M unique people, 1.1B The difference makes it clear there are significant limitations to using cookie-based data. times Google’s estimated number of users.

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The Mobile App Your Marketing Needs

Digital B2B Marketing

Now let’s look at these stats a bit differently. YouTube (46.4%). In 2012, Nielson reported that the average smartphone had 41 installed apps, a 28 increase from the year before. Flurry’s data shows that the average user launched 7.9 apps per day in Q4 of 2012. App Statistics From a Different Angle. Google Maps (65.9%).