Cookie Deletion and Measurement: What you Need to Know
Digital B2B Marketing
APRIL 16, 2012
Here is comparison data for a range of sites (all stats are for US visitors through Google Ad Planner): Yahoo: 190M unique people, 980M unique cookies YouTube: 170M unique people, 1.1B The difference makes it clear there are significant limitations to using cookie-based data. times Google’s estimated number of users.
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