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Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

Here’s a stat to chew on: US marketers are now spending 41.9% Here’s a stat that’ll make you sit up: Video content is 1200% more effective than other types of content. Understanding Video Content Goals It’s 2024, and if you’re not thinking about video, you’re missing out. That’s right, 1200%!

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Using STAT to Identify Featured Snippet Opportunities

Moz

Posted by Zoe.Pegler Winning the featured snippet for a target keyword means increased traffic to that page , and you can use STAT to achieve those wins. Today I'm going to be showing you how to use STAT to identify featured snippet opportunities. Upload keywords to STAT and filter. Video Transcription. So do that.

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Tips to Set Up Winning Split URL Tests (and Some Common Mistakes to Avoid)

Convert

Split URL Tests offer a variety of benefits not included in A/B testing, to optimize the user experience of your website and improve your performance metrics. In this article, we will go through how to set up Split URL Tests, using Convert Experiences, as well as help you avoid some common mistakes. What is Split URL Testing?

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10 Steps to Blend STAT Ranking Data with Site Performance Metrics

Moz

I combined three of my favorite tools to analyze SERPs at scale and gather the data needed to answer my questions: STAT to generated ranking reports for select keywords Screaming Frog to crawl websites and gather technical SEO data Power BI to analyze the large data sets and create simple visualizations. to look at changes over time.

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Reporting on Ranking Changes with STAT’s Google Data Studio Connectors

Moz

Posted by Ian_Pfister Since Moz released the new Google Data Studio Connectors for STAT , you might be wondering how to best implement them for your reporting strategy. If you aren't a STAT user yet but you want to know how it might fit into your SEO toolkit, you can take a tour of the product. Learn More About STAT.

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34 Compelling Content Marketing Stats and Facts

Webbiquity

Brands that use shortened URLs with a “vanity domain” experience an average increased click volume of 25% compared to long URLs or generic URL shorteners. This was post #2 of Marketing Stats Summer (#statssummer) on Webbiquity. #1: 1: Welcome to Marketing Stats Summer! #2: Social Media Today ).

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21 Spectacular SEO and Search Marketing Stats and Facts

Webbiquity

The search marketing stats and facts below provide some helpful guidance. For more insights, check out these 21 SEO and search engine marketing stats from top experts including Caroline Nicander Mohr, Laurie Sullivan, Berrie Pelser, Rob Petersen, Melissa Hoffmann, and John A. 3 General Search and Google Stats and Facts.