EveryoneSocial
SEPTEMBER 28, 2021
Word-of-mouth marketing (WOM) is when people gain interest in your brand, product, or services through their peers’ influence. Now, let’s get into the word-of-mouth stats you need to know. Let’s start with some general word-of-mouth marketing stats that’ll set the foundation for the value of this channel. on the 5 point scale.
Sprout Social
JANUARY 12, 2022
Although word of mouth marketing is a form of advertising, keep in mind that WOM doesn’t represent an ad or ads. Although this isn’t a huge surprise, this stat showcases the importance of people shouting you out. Far from it, actually. In most cases, word of mouth is totally free. Increased trust and brand visibility.
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EveryoneSocial
OCTOBER 20, 2020
Maybe your official brand accounts on LinkedIn and Twitter, Insta or Facebook are performing great. There are so many stats on why word-of-mouth and peer-to-peer advocacy outperforms official brand channels and ads, but consider the importance of “WOM” (word of mouth) for hiring, marketing, sales, and retail!
Convince & Convert
APRIL 28, 2010
million followers on Twitter? Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers.
Convince & Convert
SEPTEMBER 20, 2010
Linkedin Groups vs. Twitter. Twitter is even narrower at 36% – 46%. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Private brand communities vs. Facebook. Podcasts vs. YouTube.
Adobe Experience Cloud Blog
JULY 6, 2010
shannan0 : More than 50% of marketing teams can’t track sales stats. . cjablonski : Over 70% of purchases are restricted to established vendors or are heavily dependent on WOM recos. Some important tips captured via twitter include: funnelholic : Marketers: listen to sales calls. Buyers want a 1-1 relationship. .
Convince & Convert
JULY 14, 2010
" /by Mike Cassidy [link] [link] Scott Carson RT @smallbiztwit: Social Media is the Servant of Strategy Not the Master [link] [link] Mark Moreno Mike, I am not a jump on the bandwagon guy who comments just to add Twitter followers. There is nothing new about social media; it's just modern WoM. These are your follower number.
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