Digilant

JANUARY 22, 2019

Advertising and Shopping Behavior Stats for Digital Media Buyers. . Highlights from Digilant’s 2019 Super Bowl Infographic: 5 million people watched the 2018 Super Bowl, making it the most watched television event of the year. Advertisements become more memorable and elaborate each year.

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

Martech Advisor

OCTOBER 2, 2019

Half a century ago, no one would expect that television would take over the world. By using connected TV devices, viewers can access video streaming services (Netflix, Hulu, YouTube, Pandora) and search for digital content on the web. Nobody can argue that Netflix, Amazon, Youtube and Hulu are the go-to platforms for millennials.

Mobile Advertising 51

Mobile Advertising Advertisements Advertising Allocation 51

Vidyard

APRIL 30, 2015

Recent stats from Facebook indicate that Facebook sees over four billion daily views on their video assets, and the number continues to grow. My advice for marketers is to pretend their video is playing on a television in a crowded, noisy bar. Bars are noisy places, and nine times out of ten, the televisions are muted.

Facebook 51

Facebook Video Marketing Youtube Television marketing 51

Vidyard

AUGUST 31, 2016

Or even on YouTube in general. They either share stats around their cause to appeal to the more numerically minded viewers: Or they tug at the heartstrings to appeal to more emotional viewers: And with good reason — these video formats work. Most videos I see, especially from non-profits, are a bit formulaic.

Video Marketing 63

Video Marketing Television marketing Viral Marketing Training 63

Convince & Convert

AUGUST 23, 2013

” They even have a video introducing a viewer to their YouTube channel and making it clear where to go for different types of information. Daily blog posts , free whitepapers , and their video content is where they spend everything they would have been spending on billboards, radio spots, and television ads.

Inbound Marketing 132

Inbound Marketing Advertisements Advertising Paid Search Agency 132

Hubspot

DECEMBER 16, 2019

The company produces music, videos, and other content for YouTube, Instagram, TikTok, Spotify and other platforms that are popular with Gen-Z and millennials. Loren Gray is a 17-year old singer and influencer who's also gained millions of followers on YouTube and Instagram. Followers: 20.4 Nickelodeon ( @Nickelodeon ). Followers: 4.7

Brand Identity 101

Brand Identity Branding Youtube Social Media 101

Contently

DECEMBER 6, 2016

A regular YouTube video of someone playing a guitar wasn’t interesting. Until that point, the company had simply bought licenses to stream movies and television shows that other companies had already produced. Most decisions to greenlight a television series come down to the experience and gut intuition of executives.

Television marketing 60

Television marketing Content Marketing Brand Identity Branding 60

LeadSquared

MAY 20, 2015

And, they don’t do anything special either – they just record their online training sessions, and put up the snippets on YouTube to get attention of the searchers. a) Just upload your sessions on public websites, like YouTube and DailyMotion , and you would be getting free views in no time. Video tutorials are the way to go.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Hubspot

JANUARY 10, 2017

The powerhouse engagement stats for video content keep growing. Eighty-six percent of colleges already have a presence on YouTube. It's being heavily promoted on that old video channel – your television. YouTube continues to improve its own live stream functionality. Video Goes Big and Goes Live. Catch the Snapchat Wave.

Education 28

Education WOMM Trends Planning 28

BenchmarkONE

NOVEMBER 21, 2019

49% of agencies are managing ads on YouTube. Judging from the stats above, we say set your sights on platforms like Google, Facebook, and Instagram, and only manage ads on platforms like Yahoo! 1% say it’s one of the following: print ads, ebooks, podcasts, microsites, television ads, or billboards. 10% say it’s website content.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

Hubspot

MAY 29, 2014

This year, Meeker talked about messaging, mobile, phone books, Pinterest, Yelp, Yammer, YouTube, and more. For those of you without the patience to read the full deck or the full blog post, here are some tweetable stats that might interest you: 1) 20% of consumer time in media is spent on mobile, but only 4% of ad spend is for mobile.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Outgrow

MAY 23, 2022

They’re doing YouTube shorts. We’re already spending what, look at the stats, seven to nine hours a day on different media devices and television and Netflix and social media and TikTok. If you look at the model for a content creator, becoming a content entrepreneur, they start by doing one thing really well.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Convince & Convert

JUNE 8, 2012

Social Media Stat of the Week: Only 33% of Americans Have Followed a Company in Social Media. Lots of stats, in fact we’ll have a blog post on Convince and Convert, in about it this week. I think about, as I said, I was shocked when I saw that stat this morning. Scott : I heard YouTube makes video viral.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Vidyard

MARCH 16, 2017

So to help you – or your boss – understand the power of video, we collected over 50 video marketing stats spanning everything from why video is effective at driving customer intent all the way through to what videos you should be posting to your social channels. Got a stat that we missed that you think the world should know?

Stats 113

Stats Video Marketing Paid Search Agency Click Rate 113

Hubspot

JANUARY 17, 2014

They targeted current milk drinkers and created an ad for television, radio, and billboards. In addition to the close to 35 million views the video has on YouTube, WestJet exemplified what every company should strive for: Going above and beyond to delight its customers. million views on YouTube. Or so we thought.

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Planning 28

ClearVoice

JULY 14, 2022

Aye, here’s the rub – these optimistic stats were collected before the economy tanked. 70% of Generation X watch YouTube ( The Shelf ). “We’ve all been raised on television to believe that one day we’d all be millionaires, movie gods, and rock stars. Department of Labor ). dot-com bubble bust.

Generation 98

Generation Planning Content Loyalty 98

Vidyard

MAY 8, 2015

If there’s one thing that YouTube’s insane success and Facebook’s recent, huge embrace of video has told modern marketers, it’s this: video marketing is a passing trend. YouTube vs Facebook…the epic battle of our time? Is Facebook really going to trample YouTube into the past? on YouTube.

Youtube 60

Youtube Facebook Video Marketing Marketing & Strategy 60

Tomorrow People

NOVEMBER 7, 2017

Facebook has really led the way in the live video conversation, and the engagement stats show that this gambit is paying off. As far back as 2014 it was calculated that every single minute: 72 hours of video are uploaded to YouTube. The revolution will be televised — but on a small screen. Live video is going BIG.

Marketing AI 276

Marketing AI Marketing & Strategy Marketing Strategy Trends 276

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 4 Marketing Management and Measurement Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Single Grain

MAY 9, 2023

Dive Deeper: 18 Engaging Video Content Types that People Love to Watch 2) Reach a Wider Audience YouTuber users view 1 billion hours of video content daily , so it’s no surprise that video ads can attract a wider audience. That’s because Google owns YouTube, so it often prioritizes content from this platform in search results.

Paid Content 52

Paid Content Paid Search Agency Advertisements Advertising 52

Convince & Convert

APRIL 5, 2012

Read on for insights from Lauren, and Eric’s Social Media Stat of the Week (this week: is CEO engagement on social media channels important?). Tell us, Mr. Boggs, what is the social media stat of the week? Eric’s Social Media Stat of the Week: 86% of People Rated CEO Social Media Engagement as Important. Listen Now.

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

Convince & Convert

JULY 26, 2013

This includes a video podcast on YouTube , text for digital signage around the park, footage the PR department needs for news shows, and video interviews for special event attractions. Social Media Stat of the Week: 62% of devices send traffic to Google’s servers daily. Tony started out in television and news broadcasting.

Work Management 132

Work Management Skype Social Media Public Relations 132

Single Grain

AUGUST 3, 2021

Streaming TV ads are better than linear TV ads because the latter is based on Television Rating Points (TRP) which is not enough data to specifically target users. Some of the popular streaming TV services include Hulu, Netflix, Amazon Prime and YouTube TV. will drop traditional television. will drop traditional television.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Advertisements Advertising 59

ClearVoice

DECEMBER 19, 2019

Consider cross-referencing their LinkedIn profile, looking up the book they say they wrote or viewing a YouTube video of one of their presentations. Backing up the information you share requires more than attaching a name and job title to the quote or stat. Does everything align? They are most likely a credible source.

Copyright 94

Copyright Content Marketing Peer-to-peer Content 94

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 More Than 700 Billion YouTube Videos. blog comments powered by Disqus More Subscription Options » Twitter RSS Top 6 Today 1 10 Creative Uses of the New Facebook Profile [P. 2 The Total Lunar Eclipse As Seen By Twitter User.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Webbiquity

FEBRUARY 13, 2017

71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Google Review Count: 345. 18) SocialClout.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

SnapApp

MARCH 7, 2016

YouTube has taken over the second-place spot as the most popular search engine. Do you have a YouTube presence? quiz, or taking a case study’s stats and making a calculator where buyers can apply the results to their own situation. . Does it aim to drive interest and lead to more content? How do you binge?

Top of Funnel 91

Top of Funnel Content Wikipedia Paper 91

ClearVoice

OCTOBER 30, 2019

It looks like it is becoming a platform that will be designated to users that are looking to create more videos, perhaps as a YouTube substitute or maybe even a replacement in the near future. Elon Musk has tweeted that he’s looking into the capabilities for streaming YouTube and Netflix from his vehicles. Who will this affect?

Paid Content 109

Paid Content Social Media Social Marketing Tips 109

Vidyard

MAY 8, 2014

As millions of television fans were gearing up for the launch of the fourth season of Game of Thrones, the team at HootSuite was busy preparing an amazing video marketing campaign. Multi-Channel Delivery HootSuite didn’t skimp on quality when they put this video together.

Television marketing 50

Television marketing Landing Pages Youtube Social Networks 50

Hubspot

FEBRUARY 3, 2013

Super Bowl-themed marketing has certainly made a huge shift with the arrival of Twitter, Facebook, YouTube, and other, more cost-effective marketing tactics. Try to think back to a time before YouTube existed … interaction with Super Bowl ads used to be a water cooler conversation the next day, and if you missed the game, you missed the ads.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Mobile Advertising Inbound Marketing 28

Martech Advisor

MARCH 11, 2020

When deciding on something as basic as which toothpaste to buy, your decision can be influenced by a television commercial or newspaper ad. If you recently hosted a webinar, you can upload it to YouTube and distribute the slide deck on SlideShare. Let's look at two instances. You can turn a blog post into an infographic and video.

Top of Funnel 107

Top of Funnel Paid Content Practices Examples 107

ClearVoice

OCTOBER 26, 2018

What can brand managers derive from Nike’s Kaepernick ad stats and apply these learnings to their own efforts? Findings showed that 18- to 34-year-olds preferred consuming movies and television featuring multicultural casts and were more likely to buy from retailers that offered a wider range of multicultural products.

Studies 63

Studies Paid Search Agency Case Studies Case Study 63

Webbiquity

FEBRUARY 7, 2012

Also noted: • One in four Americans watches a YouTube video every day. • ” Social Networking Growth Stats and Patterns by Social Media Today. In the coming year, 77% of companies plan to spend more on YouTube; three-quarters plan to increase spending on Facebook and blogs, and 73% will invest more on Twitter. hours to 6.3

Paid Content 100

Paid Content Social Media Statistics Research 100

SnapApp

MARCH 8, 2016

YouTube has taken over the second-place spot as the most popular search engine. Do you have a YouTube presence? ” quiz, or taking a case study’s stats and making a calculator where buyers can apply the results to their own situation. Does it aim to drive interest and lead to more content? How do you binge?

Top of Funnel 48

Top of Funnel Content Wikipedia Paper 48

Sprout Social

AUGUST 29, 2019

The “monetizable” part is actually a key component of this Twitter stat, as the company has stated that its daily active user totals only reflect accounts that can see advertisements, which are not necessarily present for those using third-party apps. This differs significantly from similar stats shared by other networks.

Stats 100

Stats Twitter Paid Content Marketing & Strategy 100

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Lastly, the team put together New York-specific commercials, which were uploaded to YouTube YouTube. Now You Can Smell Like YouTube Sensat. After UK Stabbing, YouTube Removes Ex. OpenTable Seated 15.4 Million Diners.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Single Grain

DECEMBER 23, 2019

Some of the most exciting announcements from Google Marketing Live 2019 – an annual conference for marketers to learn about the latest products or new features for the coming year – were smart advertising campaigns, YouTube's lead ads, and the audience expansion tool (similar to Facebook’s Lookalike Audience). Trend #3: Video Ads and PPC.

PPC 96

PPC Paid Content Marketing AI Trends 96