Tomorrow People

APRIL 5, 2018

Bear in mind that while they want deeper information, presentation is still vital – dense, endless clumps of text risks them switching off – so use pullout stats, quotes, interviews and key data to keep the content sticky. Case studies are also a vital tool – these should be simple and direct with the benefits of your services clearly stated.

Top of Funnel 176

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 176

Tomorrow People

NOVEMBER 7, 2017

Facebook has really led the way in the live video conversation, and the engagement stats show that this gambit is paying off. Revenue from virtual reality and augmented reality is predicted to skyrocket over the next few years, with studies forecasting sums from $108 billion to $160 billion by the early 2020s. Live video is going BIG.

Marketing AI 276

Marketing AI Marketing & Strategy Marketing Strategy Trends 276

Tomorrow People

DECEMBER 18, 2018

Or write a light-hearted case study featuring characters from their favourite TV show. Many thanks to the Content Marketing Institute, which produced the research stats above in a survey of nearly 2,000 B2B organizations. Perhaps you could theme your next eGuide as a metaphor for a sport they enjoy. This doesn’t have to be bad news.

SEO 153

SEO Practices Content Social Media 153