Industrial Marketing Today

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Lead Generation: What’s Working – Tactics, Budgets and Preferences

Industrial Marketing Today

Here are the results from a survey of 1,530 B2B marketers during this year’s B2B Benchmark Study to find what works in online and offline marketing. Now that you have seen the stats and charts, I urge you to use your good judgment to interpret them in the context of your own situation. MarketingSherpa: ( www.marketingsherpa.com ).

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads. Cooper September 24, 2010 at 4:28 pm Can’t argue against those stats. A good business blog can drive a steady stream of pre-qualified leads that are as good as referrals.