21 stats show CMOs leap before they look at ROI
Biznology
JANUARY 14, 2013
Here are 21 stats that show most CMOs leap before they look at ROI. 91% of senior marketers believe successful brands use customer data to drive marketing decisions; yet, 39% say their own company’s data is collected too infrequently or not real-time enough to be useful (source: BRITE Study). source: BRITE Study).
Let's personalize your content