Anything Goes Marketing
AUGUST 19, 2006
Looking for stats to benchmark your email open and click-through rates? It's also significant to note that the study has found that behavioural targetting has led to a higher success rate. Check out Emarketer's E-mail Benchmark rates. It's important to note that these are total opens and click-throughs and not unique click-throughs.
Anything Goes Marketing
FEBRUARY 25, 2007
A/B Testing Mistake #2: Not Going Deep Enough Matt then goes on to explain that you may not be delving deep enough into your web stats to determine how well your tests are doing (this is completely understandable coming from an Omniture blog). For landing pages, typically the offer and number of fields are the elements that I would test.
Anything Goes Marketing
MAY 17, 2009
but as you’ll see from the comments below, some great stats and thoughts have been captured by attendees via Twitter (yet another reason to use Twitter). sds09 Sales/Marketing Funnel stharris : # sds09 Most case studies are after purchase. Case studies across the demand waterfall. Why not have one on Why they switched?
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