Tomorrow People

MARCH 8, 2018

Stats to back this up? Any stats we can add here about LN for specific client? We use Hubspot to score leads for our clients to identify which leads are the most engaged and the furthest down the buying process. Content Marketing Strategy Step 5: Growing.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Ranking Lead Scoring 267

Tomorrow People

APRIL 27, 2021

Think about those last two stats for a moment. Thought leadership can lead to more higher-quality leads: 47% of C-suite executive reported they shared their contact information based on reading thought leadership. Based on thought leadership, your prospective customers make decisions on who they will work with.

Thought Leadership 156

Thought Leadership B2B Thought Leadership Examples Lead Ranking 156

Tomorrow People

NOVEMBER 23, 2011

Adding time allows businesses to view the exact results and stats from their activity using inbound marketing resources such as a personalised dashboard. SEO as part of a complete inbound marketing strategy can create better results and provide vital business intelligence before, during and after a campaign. Add detail.

SEO 120

SEO Paid Search Agency SEM Inbound Marketing 120

Tomorrow People

NOVEMBER 9, 2018

and it’s packed with stats that shed light on this issue. (Call it ROC: Return on Content.) But help is at hand, because the CMI (Content Marketing Institute) has just completed its annual B2B Content Marketing Report. This blog summarizes some of its findings to help you win greater ROI from your content marketing strategy.

Paid Content 136

Paid Content Advertising Agencies Spending Paid Search Agency 136

Tomorrow People

NOVEMBER 7, 2017

Facebook has really led the way in the live video conversation, and the engagement stats show that this gambit is paying off. All three of paid, owned and earned have to work together to support your brand’s content marketing strategy and growth goals. Live video is going BIG. Users spend 3x longer watching live than non-live videos.

Marketing AI 276

Marketing AI Marketing & Strategy Marketing Strategy Trends 276

Tomorrow People

APRIL 5, 2018

Bear in mind that while they want deeper information, presentation is still vital – dense, endless clumps of text risks them switching off – so use pullout stats, quotes, interviews and key data to keep the content sticky. Repurpose & Repost. Repurpose your content to drive down creation costs.

Top of Funnel 176

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 176

Tomorrow People

DECEMBER 18, 2018

Many thanks to the Content Marketing Institute, which produced the research stats above in a survey of nearly 2,000 B2B organizations. And when that customer discovers your carefully-created content, he’ll smile, because you’ve given him exactly what he needs — at the precise moment he needed it. This doesn’t have to be bad news.

SEO 153

SEO Practices Content Social Media 153