Marketing Interactions

DECEMBER 26, 2016

The survey was based on the impact of this buzzworthy stat that surfaced a few years back: Buyers are 57% of their way through their buying cycle before they interact with salespeople. What Corporate Visions learned is that 78% of survey respondents agreed with the stat. The result is its State of the Conversation Report.

Conversion 82

Conversion B2B Top of Funnel Stats 82

Marketing Interactions

MARCH 25, 2023

Going back to the stat above – less than 2 respondents find B2B marketing meaningful for humans. Granted, the report is based on responses from only 175 business decision makers. However, all of them are C-level (CMO, CFO, CIO, CCO, COO, CEO). The top two industries (71%) – financial services and technology companies.

B2B Marketing 91

B2B Marketing Content Marketing B2B Content 91

Marketing Interactions

JULY 31, 2022

I could state all the stats from buyer research that tells you what they want. 2: Content should be helpful for both customers and buyers…everyone consuming it. This assertion just tends to aggravate me. It’s the equivalent of tossing relevance into the wind to see if we get lucky. But you know this…right?

B2B 75

B2B Buyer's Journey Gartner B2B Sales 75

Marketing Interactions

JULY 25, 2019

Let’s back it up with a few more stats: 82% of VPs say not understanding content slows down the buying process ( source ). Fully 62% of buyers believe they can learn all they need to know to create a short list of vendors to consider without ever speaking to any of them. If that doesn’t scare you, it should.

Relevance 73

Relevance Work Management Marketing Management B2B Sales 73