Stats Related Topics 
Cintell
MARCH 10, 2016
We’ve all been there. You’re about to present to your board/boss/someone about the budget you need for next year, and a big part of that is persona development, maintenance, or persona management technology.
Cintell
MAY 18, 2021
After all, it’s hard to ignore stats like these: Companies who beat their sales goals are twice as likely to have formally documented personas ( Cintell , “Understanding B2B Buyers: The 2016 Marketing Benchmark Study”). Few B2B marketers dispute the value of personas for strategy, messaging and execution across sales and marketing.
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