B2B Marketing Traction

MAY 20, 2010

It’s amazing to me that very few B2B marketers track marketing ROI, let alone any other marketing performance stats. When I analyze B2B marketing results, I look at several stats. One piece of data that some of you know is cost per lead.

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ROI Cost per Lead Trade Show Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 6, 2013

Monday Marketing Term: BANT (note interesting survey stats). It turns out others agree with me – see these articles and posts on the downfall and realities of BANT: Why BANT no longer applies to B2B lead qualification. When BANT becomes AINT – the new realities of buying requires scoring refresh. Readers, what do you think?

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B2B Marketing Lead Qualification B2B Sales Qualified Leads 100

B2B Marketing Traction

JANUARY 23, 2013

Track the # of followers on your company page as well as weekly page views , clicks and unique visitors , all stats on your LinkedIn Company Page Insights. Reach is defined as the number of total people who have seen any content from your page in a designated time period. Track # of subscribers as well as views. Slideshare.

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Social Media Media Stats Youtube 100

B2B Marketing Traction

JUNE 6, 2014

I hope you find this post helpful, and if you have other stats to share on blog post length please do! I don’t outline my posts in advance, but I do go back through a post before publishing and, if necessary, remove entire sections that stray from my main point, saving them for another topic in the future. What’s your style?

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Opinions Blogger Stats Paid Search Agency 100

B2B Marketing Traction

AUGUST 25, 2010

The stats referenced on Bullas’ blog are from an Ernst Agency video – including one that says 81% of B2B marketers have social media accounts compared to 67% of B2C marketers ! B2B marketers are adopting social media, but they have a lot of questions about it!

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Social Media Media Business Stats 100

B2B Marketing Traction

AUGUST 27, 2010

Note: some of these stats are from the Earnest blog.). Here are the top five reasons management should consider keeping their site updated with a fresh look and feel, accurate content, and current technology. 9 of 10 buyers say that when they’re ready to buy, they’ll find you.

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Marketing Websites Stats Sales Qualified Leads Marketing Management 100