• HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Stats] New Social Media Marketing Benchmarks: How Does Your Company Stack Up?
    Stats like these help convince modern marketers like us that social media is indeed worth our time and energy. What these oft-quoted stats on social media usage don''t do, however, is show us how to act. '284 million. That''s how many monthly active users Twitter has. And then there’s Facebook, with 1.35 billion monthly active users.
  • CRIMSON MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Stats] The Demand Generation Stats Every CMO Needs To Know
    Here are the main stats from the survey:  Companies exceeding their revenue goals: 70% attract more than 10,000 visitors per month. Other interesting stats: “79% of all marketing leads never convert into sales and a lack of lead nurturing is the common cause.” That’s 90% more than those exceeding their revenue goals.”
  • FATHOM  |  WEDNESDAY, JANUARY 28, 2015
    [Stats] Become a Direct-to-Consumer Champion For Your Company in 2015
    Stats from Forrester’s report shared on InternetRetailer.com. 'This is the year for many consumer brand manufacturers to put more energy into launching or expanding their direct-to-consumer (DTC) channels. However, many of these brands run into challenges when their “most important customers” are competing in the same space. Conclusion?
  • VOICE-BASED MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Stats] Call Analytics Help Blue Fountain Media Optimize Clients’ Online Marketing Campaigns
    Related Stories 12 Ways to Get Your Sales Team’s Phones Ringing 3 Stats You Need to Know to Provide Stellar Customer Service 5 Tips for Creating a Killer Call-to-Action. 'How many times have marketing agencies and lead gen services heard from a client that a lead they received “wasn’t one of theirs”? One too many, I’m sure.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 28, 2015
    [Stats] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
    Click the link above to our blog post summary of the most important stats, quotes, slides,  templates and also to download the presentation and the templates. stat from Sirius Decisions said that 50-60% of the content a company creates is never used. After the webinar, we received dozens of questions. We hope this helps. Absolutely!
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 28, 2015
    [Stats] Sales Alignment: Put Theory Into Practice
    Theory: Measure what matters and use meaningful stats to educate both Sales and Marketing. '“Sales alignment” began as an interesting concept. For its critics, that’s all it remains. have to say I largely disagree with this. The truth is, while a good theory often turns into a plan, less often does that good plan get fulfilled. Or does it?
  • HUBSPOT  |  TUESDAY, JANUARY 27, 2015
    [Stats] 9 Brands With Brilliant Facebook Marketing
    Another way they have this support group-type of presence is by encouraging Fitbit users to share their stats with their Facebook friends. 'There have been a lot of questions about Facebook lately: Are people still using it? Is it on the decline? Can businesses still find it valuable? You don’t have to be Nike or Microsoft to be successful.
  • VOICE-BASED MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Stats] The Top 5 Questions Sales People Get About Call Tracking
    Related Stories A Few Reasons Why Voice is Vital to Your Call Analytics 12 Stats That Prove Mobile is Making Voice More Important Than Ever Don’t Be Fooled by These 3 Content Marketing Myths. Especially when there are several vendors with varying levels of sophistication. Your SEO is safe. In several different ways, actually.
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 27, 2015
    [Stats] Email Marketing: Still a top performer
    Can you imagine what the stats are for contractors out in the field? 'Do you know that the average office worker checks their email 30 times an hour? The point is that emails are very acceptable ways of communicating with each other. The key is to have relevant and timely info for your prospect.
  • WEBBIQUITY  |  TUESDAY, JANUARY 27, 2015
    [Stats] 14 (of the) Best Email Marketing Tips and Guides of 2014
    Carolyn Nicander Mohr presents an infographic full of interesting stats and facts about Gmail, the world’s largest email provider with 425 million users. 'Though email is one of the oldest tools in the  digital marketing toolbox, it remains one of the most popular and productive. Postal Service. Image credit: AdWeek. ”).
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Stats] 5 Ways to Differentiate Your Marketing Content
    This thing is, with so much content being produced by so many people every minute of every day – the stats are kind of crazy – the bar for what constitutes “good content” keeps rising. Follow Simon on Twitter @mrjonesinsf. We need to produce more. And we need to talk about it more. One problem. It would transform SEO.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Stats] 4 Ways to Differentiate Your Marketing Content
    This thing is, with so much content being produced by so many people every minute of every day – the stats are kind of crazy – the bar for what constitutes “good content” keeps rising. Follow Simon on Twitter @mrjonesinsf. We need to produce more. And we need to talk about it more. One problem. It would transform SEO.
  • HUBSPOT  |  MONDAY, JANUARY 26, 2015
    [Stats] 5 Attributes of an Effective Lead Management Process
    According to Gleanster Research , that applies to 50% of your qualified leads, and I’ve seen stats that indicate it could be as high as 80%. 'Inbound marketing is a powerful strategy. 2013 study identified generating high quality leads as the number one challenge for B2B marketers. to this metric. Lead – we consider a lead simply a lead.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Stats] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    viewer stats. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. Table of Contents: Why Online Presentations Belong In Every Content Strategy What Is An Online Presentation? world.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Stats] Closing the Loop on Social Leads
    The next section delves into the metrics of social that you can use to take granular stats, such as Likes, retweets, +1s etc. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. So, as social. business.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Stats] The Marketing Automation Executive Value Guide
    Learn how to start the right conversations, and pick up tips and stats to help you sell marketing automation to the C-suite
  • VOICE-BASED MARKETING  |  MONDAY, JANUARY 26, 2015
    [Stats] How to Create Stellar Video Content for Marketing in 2015
    'In 2017 video will account for 69% of all consumer Internet traffic ( Cisco ). Content marketing via video is growing rapidly and having a video content marketing strategy is necessary. According to DigitalSherpa , videos help to increase people’s understanding of your product or service by up to 74%. Video is not only growing – it’s effective.
  • VIDYARD  |  MONDAY, JANUARY 26, 2015
    [Stats] Using Video to Turn Website Traffic into Leads
    restated a lot of the reasons why you should use video and threw out a lot of stats. 'I’m a big believer in using video as part of your digital marketing program. Over the past three years, we’ve done over 150 videos at PGi and I’ve spoken about our video strategy at many conferences. Customer Behavior Today. Does Video Actually Drive Leads?
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 26, 2015
    [Stats] Why Content is Social Media Dietary Fibre
    Or it’s fatty, salty, delicious little stats and factoids that briefly satisfy the craving to know something new but ultimately leave you malnourished and a little greasy. 'I like to start my Monday mornings with a visit to LinkedIn. Content is the fibre of your social media diet. It’s the bulk that makes all that engagement mean something.
  • HUBSPOT  |  SATURDAY, JANUARY 24, 2015
    [Stats] 17 Demand Generation Stats Every CMO Needs to See
    Below is a highlight of the main charts and stats from the survey: Nearly 80% of companies not meeting their revenue goals attract 10,000 monthly website visitors or less. 'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. 70% report attracting more than 10,000 visitors per month.
  • HUBSPOT  |  FRIDAY, JANUARY 23, 2015
    [Stats] 9 Examples of Native Ads People Actually Enjoyed Reading
    The single page features a parallex scrolling effect in the header, stats, a video interview with the producer of "Arrested Development," a reader survey, a timeline of TV history, and audio commentary. 'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Native advertising grew up in 2014.
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Stats] 17 Stats You Should Know About Visual Content Marketing in 2015
    Here are a few stats, specifically related to social media, that you should consider while you are crafting your 2015 content marketing strategy: 1) Last year the amount of video from people and brands in Facebook''s News feed increased 3.6X Tweet this stat! Tweet this stat! Tweet this stat! Tweet this stat!
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 22, 2015
    [Stats] The Biggest Thing Jake from State Farm Taught Me: Phone Calls Drive Revenue
    Related Stories 12 Ways to Get Your Sales Team’s Phones Ringing 3 Stats You Need to Know to Provide Stellar Customer Service 5 Tips for Creating a Killer Call-to-Action. 'Every now and then there’s a commercial that captures the public’s attention and inserts itself into mainstream thought and humor. Even at 3am. Call Routing
  • VIDYARD  |  WEDNESDAY, JANUARY 21, 2015
    [Stats] 7 Snack-Sized Lessons on Video Marketing that will Rock Your Digital Marketing World
    Check out these 20 stats: Since video’s kinda killing it and it’s definitely not going anywhere, marketers know they need to learn about it. 'There’s no doubt about it. Video is a digital marketing powerhouse, the consumer’s preferred content medium, and it drives some serious business results. Don’t believe me? Well I’ve got proof. And more!
  • 3D2B  |  TUESDAY, JANUARY 20, 2015
    [Stats] Turn Leads into Qualified Leads - How to Rock Sales Development in 2015
    ve stated some amazing stats before about response times. 'How to rock sales lead development? The quick answer…put a sales lead management team to work. That of course, begs the question, “what is a sales lead management team?” It is, unfortunately, often the missing link between sales and marketing. Consistent and cost effective follow up.
  • VOICE-BASED MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Stats] A Few Reasons Why Voice is Vital to Your Call Analytics
    Related Stories 12 Stats That Prove Mobile is Making Voice More Important Than Ever Don’t Be Fooled by These 3 Content Marketing Myths The Easy Tool That Helps You Track and Measure Trade Show ROI in 4 Easy Steps. But what happens when they don’t convert, and you have no insight into why? How do you know if your customers are happy?
  • WEBBIQUITY  |  TUESDAY, JANUARY 20, 2015
    [Stats] 28 (of the) Best LinkedIn Marketing Guides of 2014
    Essential LinkedIn Marketing Stats: When to Post, What to Post and How to Improve by Buffer. 'As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. Image credit: Cox Business. What type of content works best on LinkedIn? Kevin J.
  • VOICE-BASED MARKETING  |  MONDAY, JANUARY 19, 2015
    [Stats] 12 Stats That Prove Mobile is Making Voice More Important Than Ever
    Here are 12 powerful stats that establish mobile’s astounding impact on phone calls. The post 12 Stats That Prove Mobile is Making Voice More Important Than Ever appeared first on Ifbyphone. 'The results of the explosive growth of mobile phones can be seen in almost every aspect of business. Call Tracking Virtual Call Center
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 19, 2015
    [Stats] The 25 Best Slideshares, Videos, Vines (And More) Of The Past Year
    This Slideshare provides amazing stats on the state of the digital, social and mobile web from around the world. 'As a student of marketing and social media, I am always looking for the best examples of content out there. Some of my own most popular posts include lists of my favorite slideshares , articles ,  videos , events and people.
  • MARKETING ACTION  |  MONDAY, JANUARY 19, 2015
    [Stats] 4 Killer Tips to Boost Social Content Sharing
    Let’s look at some of these stats. 'Sales and marketing alignment: For some this topic causes panic and angst, for others it stirs up no emotion at all … and for a select minority it presents a vast ocean of opportunities. m in the latter bucket. After training thousands of sales and marketing professionals. The On-Ground Reality.
  • HUBSPOT  |  FRIDAY, JANUARY 16, 2015
    [Stats] The Rise of Innocuous Holiday Shopping: End-of-Year Ecommerce Data Shows New Trend in Mobile Commerce
    These stats support what is currently an 8-year high in small business confidence and optimism. 'Q4 is typically a strong quarter for retail. Holiday Shopping: More Than Black Friday and Cyber Monday. According to, which accounts for tens of thousands of online retailers in the U.S., many stores start their discount cycle before Halloween.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 16, 2015
    [Stats] How the Hospitality Industry Can Leverage LinkedIn in 2015
    According the latest study of 2015 LinkedIn stats compiled by Digital Marketing Ramblings, LinkedIn now has 332 million users, attained 28 billion views in Q3 of 2014, and the average user has 930 connections. 'When it comes to LinkedIn, many don’t realize the various ways the professional social network can leverage your bottom line.
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 16, 2015
    [Stats] Responsive Design & How It Impacts You [VIDEO]
    Take a look at the stats below: US adults spend an average of 34 hours per month browsing the internet on their smartphones, according to a recent Nielsen report. 'Responsive design resizes or reconfigures a web page to the screen of the device you’re using, whether it be a desktop, laptop, tablet, or phone. Why is this important?
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Stats] 12 Ways to Get Your Sales Team’s Phones Ringing
    Related Stories 15 Business Stats for Starting 2015 Off Strong 4 Tips to Make the Most of Your Bid Management Tool Ifbyphone’s Top 14 Blogs of 2014. 'Today’s digital marketing environment has many marketers mistakenly believing that all the most valuable interactions with buyers happen online. Here are 12 ways to inspire you.
  • MARKETING ACTION  |  THURSDAY, JANUARY 15, 2015
    [Stats] 3 Sure-Fire Tactics to Attract More Leads (and Be Better Looking)
    You’ve probably seen the stat (and there are a few variations depending on the research firm that did the study, but they’re distinctions without a difference): Somewhere between 60% and 90% of people use a search engine to begin researching a product or service. But attraction has to start somewhere. TACTIC 1: Search Marketing.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Stats] 15 Important Ways to Use Case Studies in Your Marketing
    The blog post would then comprise of a mix of stats, practical tips, as well as some illustrative examples from our case study. It''s also wise to include the main stats associated with the case study; for example, "2x lead flow," "125% increase in X," and so on. According to Content Marketing Institute , U.K. On Your Website.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 13, 2015
    [Stats] 10 of the Most Successful B2B Blog Post Themes
    Examples: 5 Fresh B2B Marketing Stats & What They Mean to You. 'Read, write, review. These three words are critical to the content marketing process from start to finish. To stay educated, you read. To convey your thoughts to the audience, you write. And to learn what’s really resonating with your audience, you review. Enjoy! Checklists.
  • WEBBIQUITY  |  TUESDAY, JANUARY 13, 2015
    [Stats] 19 More Outstanding Social Media Marketing Guides
    that half of marketers say they’ve seen improved sales from social media; and other interesting facts and stats, including my favorite: “85% of marketers have NO plans to use Snapchat. Image credit: KISSmetrics. This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing?
  • BLOG MY CALLS  |  THURSDAY, JANUARY 8, 2015
    [Stats] 10 Customer Stats that will shake up your Business Priorities
    The following 10 stats underscore the significance of healthy customer experience: Online transactions are abandoned by 45% of U.S. 'Your customers can be very forgiving people. They understand that humans manage businesses, which makes the occasional error inevitable. If a customer is treated badly they can make a formidable business enemy.
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 8, 2015
    [Stats] 3 Stats You Need to Know to Provide Stellar Customer Service
    We’ll include the infographic below, but we wanted to highlight three stats that matter for businesses of all kinds to help guide you in your quest to stellar customer service. The post 3 Stats You Need to Know to Provide Stellar Customer Service appeared first on Ifbyphone. Yes, it’s true: speed matters. It’s that simple.
  • VIDYARD  |  THURSDAY, JANUARY 8, 2015
    [Stats] 6 Influencers, 8 Blogs, and 10 Books on Video Marketing You’d Be Cray Cray Not to Follow
    Video Brewery : The blog of a handcrafted video agency, this one frequently has great doses of tips, tricks, and stats on online video marketing. 'Who doesn’t love a little “light reading” on a regular basis? You do! That’s why you’re in marketing, right? Good on you, you savvy marketer, you. Video’s a ‘rising’ medium. Jump on it!
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 7, 2015
    [Stats] Best and Worst Stats of 2014
    'Well, 2015 is finally upon us, which makes it fun for m […]. Data InsideView Culture b2b data b2b statistics Best and Worst of 2014 data enterprise statistics Infographics Informed Enterprise
  • B2B LEAD BLOG  |  WEDNESDAY, JANUARY 7, 2015
    [Stats] Marketing Big Data: Start this Year with a Plan
    Warning shameless promotion ahead with some fancy industry stats for the wow factor.  'By now, we’ve all heard that at least 2% of our marketing leads database goes ‘bad’ every month. By year end, we’re dealing with a quarter of our targeted prospect list being stale. Which 25%? Who knows. Identifying target personas. Routing Leads.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JANUARY 7, 2015
    [Stats] 5 Best Practices for Infusing Your Business with a Mobile-First Mentality
    Bonus: Mobile-First Helps Build a Culture of Innovation At this point, with digital and mobile technology so prevalent, it still feels shocking sometimes to say that keeping technology like smartphones top of mind is progressive – but you’ve seen the stats now, and many businesses have yet to create an adequate mobile experience for their customers.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 7, 2015
    [Stats] 15 Ways Content Marketers Can Use Pinterest to Drive Traffic
    Despite that stat, it’s all too easy for super-busy small business marketers to push Pinterest down to the “get to eventually” list. 'Pew Research raised a lot of eyebrows earlier this year when they announced Pinterest had become more popular than Twitter. Do you want traffic to your site? Then it’s time to invest in Pinterest. Add videos.
  • VOICE-BASED MARKETING  |  MONDAY, JANUARY 5, 2015
    [Stats] 5 Tips for Creating a Killer Call-to-Action
    Related Stories 15 Business Stats for Starting 2015 Off Strong 4 Tips to Make the Most of Your Bid Management Tool Ifbyphone’s Top 14 Blogs of 2014. 'Marketers spend a lot of time focusing on creating awesome content—as they should. After all, statistics show that content remains an integral part to successful marketing campaigns.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Stats] 87 New (Really) Marketing Automation Stats
    It’s been expanded from 70 stats to 87. Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week.
  • VOICE-BASED MARKETING  |  FRIDAY, JANUARY 2, 2015
    [Stats] 15 Business Stats for Starting 2015 Off Strong
    Get into the right frame of mind for all the exciting things the year has in store: here are 15 business stats for 2015 to help you keep your eye on the ball. This stat is looking ahead, and it pays to be prepared. This stat certainly speaks for itself. Internet advertising will make up 25% of the entire ad market in 2015.
  • B2B MARKETING INSIDER  |  FRIDAY, JANUARY 2, 2015
    [Stats] 56 Reasons Why Content Marketing Works
    Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. Last year we created 50 Stats You Need to Know About Content Marketing, which garnered over 200,000 views. We believe three things absolutely: 1. Coull ).
  • MARKETING ACTION  |  FRIDAY, JANUARY 2, 2015
    [Stats] Top 10 Blog Posts of 2014: A Look Back at Act-On’s Most Popular Content
    87 New (Really) Marketing Automation Stats. 'There’s a reason so many writers crank out lists of the top blog posts/books/articles/whatever from the past year. For one thing, it’s a great way to recycle articles and blog posts. Another reason is even simpler: People like to read lists. So what were the top 10 blog posts of 2014?
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 1, 2015
    [Stats] 2014?s Updates & New Features + What’s to Come in 2015
    New functionality will include easy contact synching between Salesforce and VerticalResponse, automatic email stats updates, and quick list creation, plus an entirely new look and feel. Here’s an overview of some of the features we added this year, and a look at what’s to come in 2015. New Features Added in 2014. Quick Lists.
  • MARKETING ACTION  |  THURSDAY, JANUARY 1, 2015
    [Stats] 3 Things We Can Learn From Heisman Winner Marcus Mariota About Content Marketing
    Once a stat came out, they would talk about it. 'Editor’s note: Deciding what blog post to run on New Year’s Day was a dilemma. Thanks to Andy Baker of Snapshot , we’re reminded that it’s also the day of the Rose Bowl , which gives this particular post resonance. ” Go Ducks!). His Authenticity Impressed People.
  • PWB MARKETING BLOG  |  WEDNESDAY, DECEMBER 31, 2014
    [Stats] 2015 Social Media Predictions
    Instead, they will focus on longer form content (stats show effectiveness here) that provides context, hard data and analysis. 'There is always interesting discussion at the end of one year looking into the next – What are the social media predictions, trends and hot topics to look forward to. Is your voice being heard?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 30, 2014
    [Stats] Annual Roundup: Top 14 Modern Marketing Blog Posts of 2014
    Our own senior manager of social marketing, Lauren Harper, was on the floor to report on social media’s latest trends, including channel focus, ROI challenges, and benchmark stats. '2014 was a significant year for modern marketing, particularly for our organization and brand. Upworthy’s Top Takeaways For Creating Viral Content.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 30, 2014
    [Stats] 22 Noteworthy Content Marketing Guides and Tips
    'Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. Image credit: Intergage. What role does visual content play?
  • HUBSPOT  |  MONDAY, DECEMBER 29, 2014
    [Stats] How to Create a Successful Blog Strategy: A Step-by-Step Guide
    ake a look at the content you used to write a blog post -- the ideas, research, structure, and stats -- and using that same information in a different form. Create a SlideShare using content, stats, and so on from your post. Facts, stats and examples research. It''s the strategy part that trips up a lot of businesses. Editing.
  • VOICE-BASED MARKETING  |  FRIDAY, DECEMBER 26, 2014
    [Stats] Ifbyphone’s Top 14 Blogs of 2014
    7 Sales Stats That Will Change How You Sell How many of these things are you doing wrong? These simple tips for boosting your selling process can drive dramatic results for your company, and we have the stats to back them up. 12 Stats About Local Search and Mobile Search in 2014 Mobile really is taking over. What do you think?
  • VOICE-BASED MARKETING  |  WEDNESDAY, DECEMBER 24, 2014
    [Stats] Why You Should Be Interested In Multi-Location Call Tracking
    'Your website is important. Maybe that’s an obvious statement, but it’s true nonetheless. This next one might not be quite as obvious yet: your mobile website is even more important. We know smartphone users continue to grow (the U.S. They are putting their money where consumers are: in mobile search. But why do your customers visit your website?
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 22, 2014
    [Stats] KoMarketing Year in Review: Our Top Posts from 2014
    Stats B2B Marketers Must Pay Attention To in 2014 – Originally kicking off 2014, Casie Gillette shares six statistics B2B marketers must pay attention to, from mobile marketing to content curation and revenue data. 'As we approach the end of 2014, we have a lot to be thankful for here at KoMarketing. Congratulations Ryan !
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 18, 2014
    [Stats] BYOD: A Building Block of the New Mobile Office
    Related Stories Infographic: The Key to World-Class Customer Service Three Stats Marketers Need to Know When Thinking About Smartphones Feature Friday: Queue Callbacks. 'Here’s a number for you: 70% of mobile professionals will conduct their work on personal devices by 2017. BYOD is becoming a key factor in the growth of inside sales.
  • EARNEST ABOUT B2B  |  TUESDAY, DECEMBER 16, 2014
    [Stats] Should your business be vlogging? Can it fit into your B2B marketing strategy?
    Some quick YouTube stats for perspective’s sake: More than 1billion unique users visit each month. 'The Sunday Times magazine recently made a bold statement: ‘ if you haven’t heard of Alfie Deyes, then you are old. Simple’. Alfie Deyes has taken the virtual world by storm with his ‘Pointless Blog’ vlog (aka video blog). Emotional Resonance.
  • BLOG MY CALLS  |  MONDAY, DECEMBER 15, 2014
    [Stats] Top Tools to Help Your Business stay on top of Twitter
    You have the option of creating a custom short domain to represent your brand and you can view the stats for any Bit.ly 'Whether your twitter presence is limp and static, or broadening on a daily basis, the right tools can help you both manage and nurture the influence of this social beast. links you share through your dashboard. Read More.
  • FATHOM  |  MONDAY, DECEMBER 15, 2014
    [Stats] Consumer Brand Manufacturing Spotlight: Holiday Shopping Stats
    'It’s the holidays, which means, as a marketer for a consumer brand, chances are you’ve seen an endless parade of stats about the habits of holiday shoppers. I’m not going to bludgeon you with 10, 19, or 99 more stats. All stats taken from  this infographic by Mainstreethost. Fear not. What does this mean?
  • VOICE-BASED MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Stats] Infographic: The Key to World-Class Customer Service
    Check out our brand new infographic below, and if you want more stats, feel free to download our free white paper, Beyond the Cloud: The Next Generation of Virtual Call Centers. 'Recent studies show that customers across all industries are increasingly frustrated with the level of service they receive. Call Routing Virtual Call Center
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Stats] Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame
    I felt simultaneously thrilled and terrified because I knew I had to actually use some of what I learned in college stats for my job. Yep, that''s a lot of stat jargon. 'Do you remember your first A/B test on email? Nerdy, I know.) sat on the cusp of knowing just enough about statistics that it could be dangerous. Ta-da! And so on.).
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 9, 2014
    [Stats] How to Fight the Infobesity Monster with Quality, Shareable Content
    The above stats, in combination with the more than 150,000,000 blogs currently in existence confirm one thing: In the content marketing world, competition is pretty darn steep. 'With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. those eyes!).
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [Stats] The Evolution of Social Media Since 2004 [Infographic]
    Check out this infographic from MediaVision for a full timeline and what each network''s usage stats look like right now. 'Can you believe it''s only been 10 years since Facebook was founded? Perhaps many of you feel like it was just yesterday when "friend" was just a noun and the phrase "pics or it didn''t happen" wasn''t a common quip.
  • VOICE-BASED MARKETING  |  MONDAY, DECEMBER 8, 2014
    [Stats] Three Stats Marketers Need to Know When Thinking About Smartphones
    We’ll include the infographic below, but we wanted to highlight three stats that matter for all marketers—not just those with a stake in retail—for you to consider when you’re thinking about mobile marketing. The post Three Stats Marketers Need to Know When Thinking About Smartphones appeared first on Ifbyphone.
  • FATHOM  |  TUESDAY, DECEMBER 2, 2014
    [Stats] The Ultimate 2015 SEO Redesign Checklist
    WordPress pulled some pretty amazing stats on blogs in 2014, including the fact that over 409 million people view more than 18 billion blog pages each month, and that over tens of thousands of new WordPress blogs are being created every day. 'If you’re planning on a website redesign heading into the new year, read on! Why start from scratch?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 2, 2014
    [Stats] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources. General Marketing Stats. Online Demographics Stats. 13 Content Marketing Stats. Blogging Stats. Visual and Video Marketing Stats. SEO Stats. Facebook Marketing stats.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 1, 2014
    [Stats] Are Infographics Right for Your Business? The Pros, Cons + Tips
    To create an infographic doesn’t mean you must only use stats and data. 'Infographics are creative, educational, attention-grabbing and can be a powerful marketing tool , but are they right for your small business? To help you answer that question, we explain the pros and cons. and have actionable tips to get started. The pros. Easel.ly
  • KEO MARKETING  |  MONDAY, DECEMBER 1, 2014
    [Stats] Mobile Marketing: Access to Tools Often Lacking
    'We’ve discussed the growing dominance of mobile here several times recently and have shared some stats and studies illustrating the importance of accommodating mobile users. We assume that by this point, most B2B marketers have caught on to the fact that they must make mobile an important part of their marketing discussions and plans.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 1, 2014
    [Stats] 3 Reasons Your Call Strategy Must Have More Influencers than C-Suites
    did some digging in AG’s instance of Salesforce.com and came upon a pretty valuable stat when it comes to passing leads in the C suite: Of all the leads our SDR’s have passed in 2014 that have gone to a next step in our client’s sales process, less than 10% had titles in the C Level. We don’t want to waste our time with Managers or Directors.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 1, 2014
    [Stats] 5 Common Infographic Pitfalls to Avoid at All Costs
    But in order for them to have the desired effect, we have to choose the right topic, pick the right stats, and design them to convey our message in a fun and shareable way. 'Author: Dayna Rothman Infographics should be a critical (and fun) part of your content marketing mix, but it can be difficult to get them just right.
  • HUBSPOT  |  TUESDAY, NOVEMBER 25, 2014
    [Stats] How to Be Successful on Twitter: 9 Surprising Stats to Know
    Have a read below and let us know if any of these stats were surprising to you, too. 'There are 284 million monthly active users on Twitter and chances are, you''re one of them -- we''re certainly are. Unfortunately, just because all of us are active on Twitter doesn''t mean we''re using it the right way. and what doesn''t. Click to tweet! ).
  • HUBSPOT  |  FRIDAY, NOVEMBER 21, 2014
    [Stats] 29 Charts & Stats on What Matters Most to Marketers Right Now
    Below is a highlight of the main charts and stats from the 2014 State of Inbound Marketing , HubSpot''s most recent survey of 3,500 marketing and sales professionals across all company sizes and job titles. 'The best marketers I know are curious. They''re curious about the latest social media update. Who Practices Inbound?
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, NOVEMBER 19, 2014
    [Stats] Google Rolling Out Mobile-Friendly Label in Search Results
    Even though, according to the stats I see on my clients’ Google Analytics, the bulk of business-to-business related searches take place on a desktop, mobile device usage is growing. As you can see in the screenshot, Google has added the “mobile-friendly” label to my website’s listing but not the two below it.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Stats] Stats Shouldn't Stand Alone: Why You Need Data Visualization to Teach and Convince
    While the stats are depicted with text and images, the visual leg work hasn''t been done to present the data in charts, tables, graphs, or other visualizations that utilize differences in length/size, shape, orientation, and color to decrease mental processing on your viewer. 'What makes a good story? That''s where data comes to your aid.
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 19, 2014
    [Stats] The Content Marketing Word Of The Year?
    used some stats and research and graphs to show that content marketing is all the marketing that’s left. 'Well if you haven’t heard, Oxford Dictionary has released their annual “ word of the year.” ” After 2013’s word of the year  selfie , the 2014 word of the year is vape. Native advertising. Storytelling.
  • EARNEST ABOUT B2B  |  WEDNESDAY, NOVEMBER 19, 2014
    [Stats] Has technology made marketing easier and better, or just faster?
    once heard Dave Trott speak at Another marketing conference and he quoted a stat that said that 89% of advertising is a waste of money. 'Technology and data allow us to get our marketing right. We just need to take the time. Before the Internet (and all the data that comes with it) arrived, things were done differently – they had to be.
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Stats] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
    If you''re sharing a quote, stat, or article from a brand or user, be sure to include that brand or user''s handle in the tweet. 'Here''s how many marketers handle their social media strategy: Craft update. Select Facebook, LinkedIn, and Twitter. Auto-publish update to all three networks. But there''s a huge flaw with this strategy. see 2.7%
  • HUBSPOT  |  FRIDAY, NOVEMBER 14, 2014
    [Stats] 9 Real-Life Conversion Rate Optimization Tests to Try Yourself
    month later, we looked the following stats for the slide-in CTA and the static CTA at the end of the post: Clickthrough rate (CTR) - What percentage of visitors clicked each CTA? 'I don''t know about you, but I learn best by looking at examples. But in conversion optimization, examples are especially hard to come across. The result?
  • HUBSPOT  |  FRIDAY, NOVEMBER 14, 2014
    [Stats] How to Make Your Infographic Clickable in 10 Minutes or Less
    The last one is your stats button, which I''ll go over in the last section of this post on tracking your infographic''s success. Here''s how to find those stats: Step 1: If you haven''t already, log in to your Thinglink account and open up the infographic you''d like to track. Step 3: Check out your stats. Pretty cool, eh?
  • VIDYARD  |  THURSDAY, NOVEMBER 13, 2014
    [Stats] How to Use Data to Make Your Video Marketing More Strategic
    The trouble is, simply collecting your video stats doesn’t translate directly to getting the most out of your marketing videos. '86% of marketers are using some form of measurement of video marketing effectiveness, according to a recent video marketing research report. The magic lies in what you do with that data once you’ve collected it.
  • VOICE-BASED MARKETING  |  THURSDAY, NOVEMBER 13, 2014
    [Stats] Infographic: How Smartphones Have Transformed Retail
    According to the stats in our brand new infographic, smartphones erase the line between online and offline, connecting customers to businesses in ways that mean exciting things for a future of mobile-friendly commerce. 'There’s no denying it: we’re living in a mobile era. But how have smartphones changed the way we shop?
  • SYNECORE  |  WEDNESDAY, NOVEMBER 12, 2014
    [Stats] Consumers Go Mobile for the Holidays
    Along with the “research/compare features” stat above, this one surprised me a bit. 'Aside from watching Europeans landing space probes on comets , I can think of nothing more enjoyable than poring over holiday season mobile device usage data. Let’s dig in…. Most Shoppers Digital; Desktop Usage Down, Mobile Usage Up. In fact, fully 85.7%
  • EARNEST ABOUT B2B  |  TUESDAY, NOVEMBER 11, 2014
    [Stats] This is the week that was: It's been emotional
    We didn’t want anyone to miss out on the emotional roller coaster so we ‘crunched’ all the best quotes, stats and facts from all the sessions into one slideshare. 'A weekly round up of the best content in the world of marketing. Here is the best of the best from the week that was. Slideshare of the week. Enjoy and share away. Tool dominant.
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Stats] How to Use Data Visualization to Win Over Your Audience [Free Ebook]
    When you present your stats, facts, and figures properly using design techniques like changes in color, size, or orientation, your numbers can help you: Answer questions , such as, “How many website visitors did we have last month?”. Think about it. Discover new insights like, “The majority of visitors went straight to our blog.”.
  • EARNEST ABOUT B2B  |  FRIDAY, NOVEMBER 7, 2014
    [Stats] Email Marketing for different buyer personas
    They’re “scanners” who search for cues so grab their attention above the fold and have a strong headline, some bold messages and a few killer stats or facts that would answer questions like: What makes you the best choice? 'Email Marketing for personality types - what''s the strategy? Navigation dominant. Tool dominant. Successful.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 6, 2014
    [Stats] 5 Fresh B2B Marketing Stats & What They Mean to You
    There are so many good reports and surveys being conducted (* cough ) and truthfully, some of the stats surprise me. Today, I’m going to look at some of these more surprising stats and discuss what they really mean to marketers. For someone who doesn’t have a lot of extra time to go out and find those, it’s a fantastic resource.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 5, 2014
    [Stats] 3 PR Hooks for the Holidays – How to Garner More Buzz
    Things to include might be revenue growth, employee growth, customer growth and even fun, out-of-the-ordinary stats like how many cups of coffee your staff consumed. 'The last few months of the year are here, the weather is cooling down and people in general are in a happy, jolly mood – including the media. Throw a fundraising soiree.
  • SYNECORE  |  TUESDAY, NOVEMBER 4, 2014
    [Stats] Mobile First Means Content First with Responsive Web Design
    Here are a few stats that reflect the emerging mobile consumer paradigm: In 2013, 1.4 'Mobile First = Content First. often hear this mantra championed by Synecore’s in-resident web design diva, Jacey Gulden. promotional, informational, entertaining; TOFU, MOFU, BOFU). Content Navigation – refers to the way the content is laid out on the site.
  • VOICE-BASED MARKETING  |  TUESDAY, NOVEMBER 4, 2014
    [Stats] Clean Up Those Distribution Lists: Improve Email Performance by Removing the Unengaged
    Related Stories 5 Crucial Things CMOs Need to Know from the IBM CMO Study Mad Men vs. Math Men: 6 CMO Imperatives in the Age of Anti-Advertising 10 Stats About Mobile That Will Make You Think Twice About Your Marketing. 'Email performance metrics are something that all markers should be measuring and reporting on. percent of emails with 3.2
  • HUBSPOT  |  SUNDAY, NOVEMBER 2, 2014
    [Stats] More Content, More Problems: An Inside Look at the Struggles of a Sales Rep [Infographic]
    Below the infographic we called out some key stats. Key Stats: Over 40% of marketing materials are not used by sales teams. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Sales reps have a lot of responsibilities. In some organizations, this can be up to 90%.
  • SYNECORE  |  THURSDAY, OCTOBER 30, 2014
    [Stats] Ad Retargeting: It’s About Context, Relevance & Value
    The following stat is especially interesting: over two-thirds (69%) of consumers surveyed are uncomfortable with advertisers knowing which websites they’ve visited – an uncomfortableness rate that is only marginally lower than knowing their home address (72%) and current location (71%). But how does ad retargeting work? Annoyance Factor.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 30, 2014
    [Stats] Ifbyphone Makes Built in Chicago’s Top 100 Digital Companies List
    Related Stories Feature Friday: Customizing Your Account Smartphones Erase the Line Between Online and Offline Purchasing for Omnichannel Retail 10 Stats That Underscore the Growing Value of Integrated Data Analytics. 'For the third year in a row, Ifbyphone has made the list for Built in Chicago’s Top 100 Digital Companies in Chicago !
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 30, 2014
    [Stats] Banner Ads Must Die!!!
    Consider the stats: You are 31 times more likely to win the lottery than to have someone click on your banner ad ( Business Insider ). 'Earlier this week I was asked for my view on  which marketing tactic  is like “The Walking Dead” of marketing. And those are all good ones. Banners. Die!!! Your customers ignore them. Comscore ).
  • TYPE A COMMUNICATIONS  |  THURSDAY, OCTOBER 30, 2014
    [Stats] 31 Scary B2B Marketing Statistics
    With that I wanted to share some stats on B2B marketing that should scare you into looking at the work that you do in a different light…and a few that will make you feel pretty good about the work that you do: Only 25% of B2B CEOs are extremely satisfied with their CMOs and senior marketing leaders. 'October 28, 2014. Stein IAS). Stein IAS).
  • TYPE A COMMUNICATIONS  |  THURSDAY, OCTOBER 30, 2014
    [Stats] 31 Scary B2B Marketing Statistics
    With that I wanted to share some stats on B2B marketing that should scare you into looking at the work that you do in a different light…and a few that will make you feel pretty good about the work that you do: Only 25% of B2B CEOs are extremely satisfied with their CMOs and senior marketing leaders. 'October 28, 2014. Stein IAS). Stein IAS).
  • MARKETING ACTION  |  TUESDAY, OCTOBER 28, 2014
    [Stats] 5 Rules for Using Social Selling to Crush Quotas and Build Your Social Funnel
    Who the heck wouldn’t want to try social selling with a stat like that? 'OK, I’ll admit it. At first, I didn’t buy into the “social selling”craze. d see social media experts popping up everywhere, claiming that social selling was the wave of the future. My bad.). ” Say what? Who Practical advice lacking .
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