• CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Stats] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    This stat reveals just how. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. Key Findings IV. How does.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Stats] Staffing and Launching Your Content Marketing Program
    of creaky desks, a syllabus full of old listicles and ques- tionable stats, and the teacher droning on and on while. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. Introduction 3 II. robbery.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Stats] Evangelizing a Content Marketing Program
    these notorious stats: The average click-through rate for ban- ner ads is just 0.10 ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Why This Guide 6 III. The hotel giant.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 27, 2016
    [Stats] SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore
    Most likely not, according to these stats: 61% of B2B decision-makers start the decision making process with a web search. Author: Nate Dame Most B2B marketers know that SEO is valuable, but hesitate to tackle it because of time and budget constraints, or just plain not knowing where to start. But can you afford to skip SEO?
  • ACT-ON  |  THURSDAY, MAY 26, 2016
    [Stats] Digital Darwinism: Where Do You Stand?
    In the HBR article, these three stats jumped out to me: 90% of media, telecom and consumer financial services organizations (the three industries most disrupted by digital) profess to having a digital strategy in place. Building relevance, revenue, and results for clients while meeting them where they are…. The Digital Dilemma. Eventually.
  • ACT-ON  |  THURSDAY, MAY 26, 2016
    [Stats] Digital Darwinism: Where Do You Stand?
    In the HBR article, these three stats jumped out to me: 90% of media, telecom and consumer financial services organizations (the three industries most disrupted by digital) profess to having a digital strategy in place. Building relevance, revenue, and results for clients while meeting them where they are…. The Digital Dilemma. Eventually.
  • HUBSPOT  |  TUESDAY, MAY 24, 2016
    [Stats] 10 of the Best Brands on Twitter (And Why They're So Successful)
    pic.twitter.com/jV71yv4xaF — MLB Stat of the Day (@MLBStatoftheDay). When it was first created, Twitter was designed mostly for individuals. It was a place for people to share succinct versions of their thoughts and ideas with the world. Over the past decade, it's become a go-to platform for engaging with fans and increasing brand exposure.
  • WEBBIQUITY  |  TUESDAY, MAY 24, 2016
    [Stats] B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap
    Among the most noteworthy: If you’d like to clip any of the stats or insights, here’s the presentation on SlideShare: B2B Marketing Trends 2016 – Social Media Breakfast Minneapolis from Tom Pick. What trends will drive B2B marketing over the next three to four years? Paul ( #SMBMSP90 on Twitter).
  • ACTIVEDEMAND  |  FRIDAY, MAY 20, 2016
    [Stats] The Role Call Tracking Plays in Sales Planning
    Imagine a marketing world where “bad” calls are filtered from your campaign’s metrics automatically…where wrong numbers, solicitors, robocalls and other irrelevant non-conversation calls are automatically removed from your stats. How does this pertain to sales planning? How’s that for a valid statistic?
  • LEADERSHIP  |  FRIDAY, MAY 20, 2016
    [Stats] 7 Steps to Brilliant B2B Marketing [Part 1]
    Data and stats (46%). B2B marketing is a machine with different moving parts. Putting all of your eggs in one basket may result in your company having a fantastic blog or social media presence, but you’d be missing out on some crucial tools that would support your efforts. Let’s take a look! Step 1: Develop a B2B Strategy. 74% post videos.
  • HUBSPOT  |  THURSDAY, MAY 19, 2016
    [Stats] 7 Helpful Resources Every Email Marketer Should Bookmark
    While some of the sites are geared toward providing email marketing stats and best practices, others offer helpful tools for making your job (and life) easier. Touchstone Subject Line Analyzer tool will show you projected open rates, click rates, and other helpful stats based on Touchstone's database. we've got a ton more like it.
  • VIDYARD  |  WEDNESDAY, MAY 18, 2016
    [Stats] Video Fails Sometimes: Some Old Advice to Achieve Marketing Success
    Maybe you need to update the graphics, maybe the stats you talked about are no longer relevant, maybe you just want to reuse the concept to do something different or maybe you need to produce new content altogether. Real talk, not all marketers actually studied marketing. That book is indeed pretty dark stuff. Get the Guide. Email address*.
  • 3D2B  |  TUESDAY, MAY 17, 2016
    [Stats] Inbound Lead Conversion Tips You Need to Know
    In fact, the stats from Gleanster Research show that about one in four leads is qualified and ready to buy when marketing first receives them. As a B2B marketer, it’s easy for you to get caught up in lead generation. After all, you often get measured on the number of leads you generate and even the cost-per-lead. One won’t ignite your sales.
  • ACT-ON  |  TUESDAY, MAY 17, 2016
    [Stats] 5 Tips to Get Your Content Shared More Often
    Even if you’re creating a report, eBook or blog post series, pull out key stats and valuable information and turn it into an infographic. The market is flooded with information each minute – 1,400 blog posts, 277,000 tweets and 204 million email messages – and that’s just scratching the surface. Sharing … It’s a Science. Feel fulfilled.
  • ACT-ON  |  TUESDAY, MAY 17, 2016
    [Stats] 5 Tips to Get Your Content Shared More Often
    Even if you’re creating a report, eBook or blog post series, pull out key stats and valuable information and turn it into an infographic. The market is flooded with information each minute – 1,400 blog posts, 277,000 tweets and 204 million email messages – and that’s just scratching the surface. Sharing … It’s a Science. Feel fulfilled.
  • HUBSPOT  |  FRIDAY, MAY 13, 2016
    [Stats] A Visual Guide to the Science of Twitter Success [Infographic]
    In the infographic below, you'll find a host of stats that can help you to better understand where you should be allocating your Twitter resources and what tactics you could be using to expand your reach. Does any of this Twitter stuff actually work? Where are the numbers? Where's the science?!". Let's dive in. Leave a comment below.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 12, 2016
    [Stats] Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More
    Unfortunately, the stats show that 90% of B2B businesses use content marketing, but only 30% are effective at it. Author: Ellen Gomes Throughout The Marketing Nation Summit, we’ve not only had amazing, insightful, and inspiring keynote speakers, but speakers who rocked the smaller stages in our breakout sessions. happier customers).
  • HUBSPOT  |  WEDNESDAY, MAY 11, 2016
    [Stats] The Power of Visual Storytelling: 15 Stunning Examples to Inspire You
    must have dropped my NASA badge around here, somewhere …. 4) Internet Live Stats. Internet Live Stats is part of the Real Time Statistics Project and was created by an international team of developers, researchers, and analysts with the goal to make statistics available in a dynamic, time-relevant way to everyone. Check 'em out. Bacon.
  • CHIEFMARTECH  |  TUESDAY, MAY 10, 2016
    [Stats] Keeping marketing technology integration in perspective
    Based on my interactions with hundreds of marketers, these stats ring true. When Wrike breaks out the stats for large marketing teams, 38% use 7 or more tools. I acknowledge: finding, learning about, and integrating new marketing technologies is a challenge for marketers today. It’s fifth. And a good ways below the top challenge.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 10, 2016
    [Stats] Account Based Marketing and its Growing Interest Among B2B CMOs
    In the latest edition of the CMO Social Stat of the Month , we see the most popular hashtags used by B2B tech CMOs from the month of April 2016. Well, seeing how this is marketing we're talking about and marketers love stats , try these on for size. As you'll see in the chart below, ABM checks in as 21st most popular hashtag.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 5, 2016
    [Stats] Marketing Automation Technology and What Marketers Need to Look For
    Since marketers love a good stat, let's start this post off with one: 2567%. Rest assured there are many more such stats that support the need for marketing automation. That percentage represents the increase in the number of martech vendors from 2011 to today. – Aberdeen Group. – Forrester. Campaign Management.
  • SNAPAPP  |  THURSDAY, MAY 5, 2016
    [Stats] What’s Hot in Content Marketing: May 2016
    New Enterprise Content Marketing Stats to Inform Your B2B Marketing. See more interesting stats in CMI’s new   2016 B2B Marketing Trends Study. Keeping up with content marketing news and advice every month is tough. Here's our breakdown of the best posts on content marketing from the last 30 days. . In this post: Facebook Video Ads.
  • CEROS  |  TUESDAY, MAY 3, 2016
    [Stats] Thinking Like a Journalist: How to Create Relevant and Newsworthy Content
    Here are a few tips for using stats in your own content marketing: Always cite the original source (linking to it is OK). In something of a game of digital telephone, your stat might be misrepresented by the time it reaches you. Any time you use stats, make sure they tell an accurate story. Happy reading! Pick up the Phone.
  • ACT-ON  |  TUESDAY, MAY 3, 2016
    [Stats] Why Data-Driven Storytelling is the Next Big Thing in Content Marketing
    The company uses data-rich stats as part of its marketing strategy for TurboTax. For example, the post “ Some Cool Stats on the Coolest Cooler ” highlights a Kickstarter project that was falling short of its $125,000 goal. B2B marketers know there is no shortage of data; most of us are overflowing with it. The result? The goal?
  • SNAPAPP  |  MONDAY, MAY 2, 2016
    [Stats] HCSS’s SnapApp Bracket Challenge Featured in Fortune Magazine
    Other standout stats from the campaign, which recently won the Stevie Award for Online Marketing Campaign of the Year, include: 292,000 votes. Exciting news! On April 30th Fortune Magazine published a feature article on Heavy Construction Systems Specialist ’s (HCSS) brilliant bracket marketing campaign that was created with SnapApp.
  • WEBBIQUITY  |  MONDAY, MAY 2, 2016
    [Stats] Best Online Business Tools Series Kicks Off Today
    Like other series done here in the past, such as the Winter Wonderland of Marketing Stats and the Blogging For Business Week series, this online tools series will be packed with facts and insights to help improve your digital marketing and business results. Welcome to the Best Online Business Tools series!
  • HUBSPOT  |  SATURDAY, APRIL 30, 2016
    [Stats] The Pros & Cons of Facebook, Twitter, Instagram & Other Social Networks [Infographic]
    It'll cover the key stats, pros, and cons for Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat. Nowadays, social media is one of the main channels used by companies to reach their target audiences. But with so many different social networks available, how do you choose which will work best for you? Social Media Daily IGSS
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Stats] An A to Z of Content Marketing Best Practices
    Tool for the job: CoSchedule’s Headline Analyzer , which will rate your headline on multiple fronts, including SEO length, emotional zing, and how it measures up to their database of headlines and their sharing stats. There’s a lot to know about content marketing. You’ve got the content creation part, the social media part, the SEO. Audience.
  • CEROS  |  THURSDAY, APRIL 28, 2016
    [Stats] 5 Types of Interactive Marketing
    Rather than present the stats in a two-dimensional, uninspired format—data visualization lets you develop a narrative around your stats. Rather than obscure the stats with boring information or intimidating graphs, this infographic puts data front and center with a unique and compelling treatment. Happy reading! Quiz Example.
  • BIZIBLE  |  MONDAY, APRIL 25, 2016
    [Stats] Bizible Joins The Account-Based Marketing Leadership Alliance
    These stats are echoed in Bizible’s 2016 ABM Metrics Report. Bizible is proud to be a founding member of the ABM Leadership Alliance along with Oracle, Optimizely, Radius, Get Smart Content, LookBook HQ and Demandbase. Over the last year, interest ABM has soared. Just take a look at this Google Trends report from January 2012 to today.
  • HUBSPOT  |  WEDNESDAY, APRIL 20, 2016
    [Stats] 7 of the Best Pieces of Free Video Editing Software
    Here's a SlideShare presentation with more stats that illustrate the importance of video. Not sure if video marketing is worth your time? Here's an eye-opening statistic for you: According to Aberdeen , businesses that use video grow revenue 49% faster year-over-year than businesses that don't. Still not convinced? Source: Softonic ).
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 20, 2016
    [Stats] 100+ Amazing Marketing Stats You Need To Know In 2016
    Find the answers to these questions and many more in this collection of 100+ amazing marketing stats on everything from content marketing to digital advertising, mobile marketing, […]. The post 100+ Amazing Marketing Stats You Need To Know In 2016 appeared first on Marketing Insider Group. Content Marketing
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 19, 2016
    [Stats] How to Match Your Content Strategy with the Buyer’s Journey
    The B2B content consumption stats are out there. Since my early days of writing in grade school, one rule has remained constant: developing content with the audience in mind. Always ask yourself: To take a soundbite from Field of Dreams, “If you build it, they will come.”. Stage 1: Brand Awareness. Stage 2: Consideration. HubSpot Pricing.
  • SNAPAPP  |  MONDAY, APRIL 18, 2016
    [Stats] 15 Stats You Should Know About Marketing Technology Stacks
    Stats About Marketing Technology Stack Growth & Success. 1. What These Stats Mean for Marketers. There are a few key conclusions we can draw from the stats outlined here that marketers need to know, understand, and communicate with leadership. 1. It makes sense, too. That means better ROI, and a happier C-suite. Gartner. 4.
  • CEROS  |  MONDAY, APRIL 18, 2016
    [Stats] How to Create an Engaging Interactive Infographic
    If you’re using data from a partner or internal source, make sure to get the proper permissions before making any stats public. 2. Identify What Story You Want to Tell with the Stats. Okay, so you’ve pulled together a great collection of stats and soundbites. Happy reading! Probably not very many. Start with Some Solid Data.
  • CONTENTLY  |  MONDAY, APRIL 18, 2016
    [Stats] The Sequel Paradox, in 11 Charts
    The most common stat cited for movie success is box-office earnings, closely followed by critical reception and Academy Awards. How important is originality in filmmaking? This is apparently how nerds spend their spare time. 1. By the time  Bad Santa 2  premieres in November, theaters will have shown 35 major sequels this year alone. sequel?
  • HUBSPOT  |  THURSDAY, APRIL 14, 2016
    [Stats] How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform
    In order to see how your stories (and responses) are performing, you can go to the "Stats" page using the URL medium.com/me/stats. You can also navigate to the "Stats" page via the dropdown menu at the top right of the Medium homepage. What do the White House, Sports Illustrated , and my cousin Jimmy all have in common?
  • CEROS  |  WEDNESDAY, APRIL 13, 2016
    [Stats] 4 Great Examples of Satisfying Snackable Content
    According to recent stats , more than half of BuzzFeed’s visitors are between 18-34 years old, with 56% of those being women. Look to stats before making snackable video and get to know your audience to ensure the content you’re producing provides value. Today, most people are too busy or distracted to sit through a long video. Nifty.
  • HUBSPOT  |  WEDNESDAY, APRIL 13, 2016
    [Stats] How to Create an Infographic Using Poll & Survey Data [Infographic]
    By taking time to find the story in your data, you might find a way to share your findings that is far more valuable than a bunch of jumbled stats and takeaways. A well-executed survey has the power to uncover insights that you can use to hone your strategy, shape your product, gauge customer satisfaction, and more. By way of an infographic.
  • ACT-ON  |  WEDNESDAY, APRIL 13, 2016
    [Stats] 5 Email Metrics to Help Diagnose Your Mistakes
    Can an email stats report be boring? Often times, when reviewing email campaign results, it’s easy for marketers to get side-tracked or develop tunnel vision when reviewing very basic outbound email metrics. Certainly. These are usually items like opens, calls to action or conversions, and website traffic. Delivery rate = Deliveries / Sent.
  • OPENTOPIC  |  TUESDAY, APRIL 12, 2016
    [Stats] 18 Stats About Marketing Analytics That Will Make You Nervous
    Marketing ROI undefined
  • KAPOST  |  TUESDAY, APRIL 12, 2016
    [Stats] 5 Tips for Creating Customer-Centric Content
    Take time to build and flesh out buyer personas based on past purchases or online customer engagement stats. Creating customer-centric content day after day is doable in a bare bones kind of way, but does your content have a clear purpose? Does it offer a fresh and engaging perspective that’s relevant to your customers? The added bonus?
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Stats] 17 Website and UX Design Statistics That Make the Case for Smarter Web Design
    To help you better understand what today's emerging web design trends are and where you should be focusing your energy, we've compiled some of the most recent stats and data on website design, website optimization, and UX. Usability and User Experience Design Stats. Let's dive in. Source: KoMarketing ). Source: comScore ).
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Stats] How To Start Your Ecommerce Retention Strategy
    Measuring your current ecommerce stats will show you where you are, so you can measure the effectiveness of your retention marketing strategy. We've already covered what retention marketing is , and why today's elite ecommerce stores have already started on a retention-focused strategy. Let’s get started! Where Do You Start? Set Benchmarks.
  • SNAPAPP  |  MONDAY, APRIL 11, 2016
    [Stats] What Marketers Need to Know About Interactive Video
    Check out our interactive infographic 10 Key Stats For Using Interactive Video in 2016. Just under a month ago, a new collection of songs recorded by Jeff Buckley was posthumously released. The album is called You and I , and one of the stand out tracks is a cover of Bob Dyan’s Just Like A Woman. It’s too expensive.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 11, 2016
    [Stats] The Evolution of the B2B Marketer
    Author: Dan Lynn There’s a stat I’ve heard cited many times that somewhere between 60-90% of the B2B buyer’s decision process occurs online, before a prospect ever picks up the phone. This one stat signifies that B2B marketing has fundamentally changed over the past few years. Shift in Sales and Marketing Roles. Modern Marketing b2b
  • VIDYARD  |  FRIDAY, APRIL 8, 2016
    [Stats] 8 Non-Work Related Exercises to Strengthen Your Marketing Muscles
    The first time I read that stat I thought come on, that’s just insane. I can focus my attention for longer than–squirrel! Marketing is one of those jobs that you can’t do while sleeping. Well, you might be able to, but your results probably won’t be as good.) Follow industry blogs. Learn from a mentor. Yes, do all those things. Ask why.
  • OPENTOPIC  |  THURSDAY, APRIL 7, 2016
    [Stats] [Report] Six Stats That Show That Marketing Is on the Verge of Yet Another Major Shift
    Opentopic blog >> blog.marketo.com Historians of digital marketing will be hard-pressed to find another era when marketers faced so many challenges or so many opportunities to affect dramatic change. Marketing Technology Cmo Digital Marketing undefined
  • SNAPAPP  |  THURSDAY, APRIL 7, 2016
    [Stats] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    Also find stats on when and where to post certain subjects. 3. It’s hard to deny the advantages to having a solid marketing technology stack to enhance your content campaigns. Because of these advantages, there’s been a tremendous boom in the martech landscape recently – some would even say to an overwhelming extent. Trello.
  • ACT-ON  |  THURSDAY, APRIL 7, 2016
    [Stats] What Every B2B Marketer Needs to Know About Readability
    Many B2Bers will respond to that stat with, “Well fine, but our audience isn’t average. Is the content you publish engaging enough? If you’re worried it’s not, you’re definitely not alone. B2B marketers have named a perennial problem with producing engaging content. 60% of the survey respondents say they struggle with it. This is nothing new.
  • OPENTOPIC  |  WEDNESDAY, APRIL 6, 2016
    [Stats] 6 Stats That Show That Marketing Is on the Verge of Yet Another Major Shift [Report]
    Opentopic blog >> business2community.com Historians of digital marketing will be hard-pressed to find another era when marketers faced so many challenges or so many opportunities to affect dramatic change. Marketing Technology Cmo Digital Marketing undefined
  • CEROS  |  WEDNESDAY, APRIL 6, 2016
    [Stats] An Overview of the Interactive Content Spectrum
    Infographics allow users to drill into stats and supporting commentary based on their interest. This post, An Overview of the Interactive Content Spectrum , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Defining Interactive Content. The Interactive Content Spectrum.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 6, 2016
    [Stats] [Report] Six Stats That Show That Marketing Is on the Verge of Yet Another Major Shift
    Report] Six Stats That Show That Marketing Is on the Verge of Yet Another Major Shift was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Report] Six Stats That Show That Marketing Is on the Verge of Yet Another Major Shift appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • KAPOST  |  WEDNESDAY, APRIL 6, 2016
    [Stats] The Cost of Customer Acquisition vs. Customer Retention
    Whether you’re a startup gearing to accelerate growth or a mature corporation looking to gain market share, one stat still matters… It costs 7x more to obtain a new customer than to keep an existing one. Why the crazy difference between these costs? Because the barrier to entry is much higher for top-of-funnel prospects.
  • CEROS  |  TUESDAY, APRIL 5, 2016
    [Stats] Content Marketing with Purpose: Developing an Editorial Mission Statement
    We have to fully understand our audience, translate this into content pieces designed to inform and help them, and research specific topics for relevant stats and insights that back up our argument. Happy reading! Content marketing takes a lot of time. There’s a lot to do! Mission Starts with Your Editorial Strategy. Who are we? In Summary.
  • ION INTERACTIVE  |  MONDAY, APRIL 4, 2016
    [Stats] Unique Ideas for Your Interactive Content Marketing
    They have compiled some of their most impressive stats from the year and showcased them in an interactive annual report. Stakeholders can explore the top 52 company stats from 2015 in a manner that encourages fun, exploration and social sharing. There are many elements that can be leveraged to tell your story using interactive content.
  • CONTENT STANDARD  |  MONDAY, APRIL 4, 2016
    [Stats] 4 Email Marketing Tips to Improve Your 2016 ROI
    Here are Tweet-able stats on email marketing you should know: 64% of companies rate email marketing as the most effective marketing channel. Email marketing will be the channel that’s most invested in for 2016 , says 76 percent of marketers (up 13 percent from 2015). For every $1 spent, email marketing generates $38 in ROI. 1. Tweet.
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Stats] 10 Things Every B2B Tech Marketer Needs to Know
    If a stat is pertinent to your whitepaper, blog, etc., and you can’t find the same stat for the most recent year, a good rule of thumb is to not go back more than two years or to qualify the data with a disclaimer. 2. Timing is Everything. As quickly as the technology industry evolves and grows, timing is everything. Curate Content.
  • ACT-ON  |  FRIDAY, APRIL 1, 2016
    [Stats] 7 Content Marketing Mistakes Costing You Time and Money
    It’s for a generalized audience, but you need company-specific stats. All those reports are your company-specific stats. Content marketing is getting harder. Ironically, it’s because of the content itself. There’s just a crazy amount of content available right now. And there’s more of it being published every day. hope not. Pause here.
  • ION INTERACTIVE  |  THURSDAY, MARCH 31, 2016
    [Stats] 5 Common Reasons Good Content Fails
    Interactive infographics, sharable stats, and useful quizzes are all ways to get audiences to stop and take stock of your message – and maybe even pass it along Anna Talerico, ion interactive's EVP and cofounder. So, what gives? Here’s a list of common reasons even solid content fails. The reason for that popularity lies in its relevance.
  • OPENTOPIC  |  WEDNESDAY, MARCH 30, 2016
    [Stats] 60 B2B Marketing Quotes, Stats, and Facts for the Modern Marketer
    Opentopic blog >> business.linkedin.com There’s a marketing revolution going on today, and B2B marketers aren’t immune from the shake-up. B2B buyers are using social media to guide themselves through the decision making process, relying more on advice from peers and influencers than sales copy. Marketing ROI Cmo marketing roi
  • HUBSPOT  |  WEDNESDAY, MARCH 30, 2016
    [Stats] What Happened to Our Metrics After We Stopped Sending So Much Email
    To reduce the variability in the day of the week that the daily emails are sent, I averaged all the stats for the daily emails in a given week. Then, I compared the stats of daily and weekly emails sent in early October to those sent in early February. Thanks for giving me some breathing room. And yes, I can use it.". So we waited.
  • VIDYARD  |  TUESDAY, MARCH 29, 2016
    [Stats] Can you DIY? How and When to Update Old Video Content
    You can always update one stat or add a stat in. You know that wooden chair you snagged off the side of the road? Or the old nightstand you got off of Kijiji for $10? They still function well! But someone decided they weren’t up-to-date with current trends. But that doesn’t mean that you have to throw it out and start from scratch.
  • DISCOVERORG  |  THURSDAY, MARCH 24, 2016
    [Stats] Always Be Connecting: 5 Personalities to Prospect
    Don’t be afraid to offer big ideas, as long as you have plenty of stats to back them up. (A Commander will take charge of a conversation, so be prepared for rapid fire questioning.). Sales, at its core, is simply making connections and relating to other human beings who have a problem – one that they hope you can solve. The Commander.
  • WRITTENT  |  WEDNESDAY, MARCH 23, 2016
    [Stats] 107+ Blog Post Ideas for a Rocket Start
    Share Your Blog Stats. With this ultimate list of ideas, you’ll never run out of things to write about. Use our list to get some inspiration, and get writing! Blog Post Ideas by Post Type. 1. List Post. Lists are incredibly popular these days. Figure out what will be useful or entertaining for your audience, then write about it! How-to Post.
  • LEADERSHIP  |  FRIDAY, MARCH 18, 2016
    [Stats] Interesting Infographics: Marketers Want S’More Technology
    Now that you’ve seen the stats, how does your company match up? There are so many platforms and tools available for marketers right now that it can be hard to pinpoint which solutions your company should be investing in. Looking at what other companies are doing can be a big help when it comes to narrowing down which solutions look promising.
  • BIZIBLE  |  THURSDAY, MARCH 17, 2016
    [Stats] 5 Examples Of Exceptional B2B Case Studies
    They also include a high level profile overview of their customer, weaving in OpenDNS’ business value with the stat line “Number of users protected.”. Case studies are an important part of B2B content marketing. Unfortunately, case studies are often difficult to execute on. It requires time on the part of your customers. Conclusion.
  • OPENTOPIC  |  WEDNESDAY, MARCH 16, 2016
    [Stats] Virtual Reality, Artificial Intelligence, Robots and 3D Creating Buzz at #SXSW
    Here’s the stats from the Twitter buzz on these topics: Virtual. Opentopic blog >> surefiresocial.com IBM Watson has been busy at SXSW. Along with Artificial Intelligence, Watson has been doing some “Cognitive Cooking”. Marketing Technology undefined
  • HUBSPOT  |  TUESDAY, MARCH 15, 2016
    [Stats] 7 Amazingly Effective Lead Nurturing Tactics
    Amazingly Effective Lead Nurturing Tactics. 1) Targeted content - Leads nurtured with targeted content produce an increase in sales opportunities of more than 20% ( Tweet this stat ). Tweet this stat ). Implementing an effective lead nurturing strategy can have a huge impact on the results of your inbound marketing strategy.
  • VIDYARD  |  TUESDAY, MARCH 15, 2016
    [Stats] The Real Psychology Behind Hyper-Personalized Marketing
    Actually, you don’t even really need to agree with the psychology of it, the stats already prove that it works. Promoting a product and getting people to buy things from you will always be an awkward situation. No one wants their potential customers to feel like a number. The internet seemed like a promising venture for a while. Okay, soo… ?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 15, 2016
    [Stats] The Hot and Cold of a CMO: What CMOs Tweet About in the Summer Versus the Winter
    It is this changing of seasons that is the topic for the latest installment of the CMO Social Stat of the Month, courtesy of Oracle Marketing Cloud and Leadtail — a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter. CMO Corner
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 15, 2016
    [Stats] [Ebook] Scoring Big with Fan Engagement
    The internet gives them instant “information gratification”—they can access detailed stats, video replays, and breaking news 24 hours a day, with just a few clicks and scrolls. Author: Renata Bell The sports industry is no stranger to technology. Not too shabby. But outside of the stadium, technology has empowered fans more than ever before.
  • WEBBIQUITY  |  TUESDAY, MARCH 15, 2016
    [Stats] 16 Enigmatic Business Blogging and Other Marketing Stats
    As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. Business Blogging Stats and Facts. 1.
  • CINTELL  |  THURSDAY, MARCH 10, 2016
    [Stats] 38 Handy Stats to Prove the Value of Personas
    We’ve all been there. You’re about to present to your board/boss/someone about the budget you need for next year, and a big part of that is persona development, maintenance, or persona management technology. But empathy is hard to put a dollar value to. This is business. We We need ROI. We need tangible results. We need PROOF! ITSMA).
  • STORIES THAT SELL  |  TUESDAY, MARCH 8, 2016
    [Stats] 7 Companies Boldly Leading with Customer Stories
    Only these organizations know their backend stats. I’m sorry to tell you this, but your marketing has a credibility problem. You’re not the only business facing this challenge. Potential customers distrust nearly all marketing. For that, they need objective, outside opinions. Microsoft. It doesn’t get better than this. Avaya. Adobe. Zuora.
  • SNAPAPP  |  TUESDAY, MARCH 8, 2016
    [Stats] Is Your Content Binge-Worthy?
    ” quiz, or taking a case study’s stats and making a calculator where buyers can apply the results to their own situation. March is a very encouraging month for binge activities. On top of that, there’s of course March Madness , where millions of people fill out tournament brackets and watch hours of basketball a day.
  • WEBBIQUITY  |  TUESDAY, MARCH 8, 2016
    [Stats] 22 Tantalizing Content Marketing Stats and Facts
    Here are three more key takeaways from the 22 content marketing stats and facts below: Words today, pictures tomorrow. Get more details on these insights and others in the 22 tantalizing content marketing stats and facts below. Stats About Content Marketing Use and Trends. 1. Stats About Visual and Video Content Marketing. 9.
  • SNAPAPP  |  MONDAY, MARCH 7, 2016
    [Stats] Is Your Content Binge-Worthy?
    quiz, or taking a case study’s stats and making a  calculator  where buyers can apply the results to their own situation. . March is a very encouraging month for binge activities. On top of that, there’s of course  March Madness , where millions of people fill out  tournament brackets  and watch hours of basketball a day. How do you binge?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 3, 2016
    [Stats] How to Execute Event Marketing like a Data-Driven Machine
    We know you’re a data-driven marketer – a thoroughly Modern Marketing Maven. You have put together a powerful arsenal of marketing tools which include: Customized emails to nurture prospects through their buying journey, with nurturing tracks and lead scoring to tell you which ones are hot and which are not. But what about events?
  • ACT-ON  |  THURSDAY, MARCH 3, 2016
    [Stats] 8 Reasons Why Email is Still the Killer App – For Now
    Have you seen that stat about how email marketing has a 4300% ROI? prefer the most recent 2800% stat, also from the DMA , but from their 2015 report. Email is the oldest technology of the Internet. That wonkitude happened all the way back in 1983. By then, email was already five years old. Yep – email was born way back in 1978.
  • 3D2B  |  TUESDAY, MARCH 1, 2016
    [Stats] Back to the Future: Why Outbound B2B Marketing Is Back in Style
    You’ve heard the stats. The funeral for outbound marketing took place several years ago. Friends and relatives celebrated its life and moved on, letting inbound marketing fill the void. But now, what was old is new again. Outbound marketing is coming back to life. This begs the big question, “Why?”. Lead Scoring Doesn’t Qualify Leads.
  • FATHOM  |  TUESDAY, MARCH 1, 2016
    [Stats] Content Strategy Lessons from 2 Big, Successful Companies
    This recalls stats I’ve seen about forward-thinking companies investing large percentages of their annual revenue in marketing (Marketo and Salesforce being in the vanguard). “Hit me over the head. Remember, I don’t know what I’m doing.” ” “I look for a good agency to make me a recommendation.
  • FATHOM  |  TUESDAY, MARCH 1, 2016
    [Stats] Content Strategy Lessons from 2 Big, Successful Companies
    This recalls stats I’ve seen about forward-thinking companies investing large percentages of their annual revenue in marketing (Marketo and Salesforce being in the vanguard). “Hit me over the head. Remember, I don’t know what I’m doing.” ” “I look for a good agency to make me a recommendation.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 1, 2016
    [Stats] How to Use Community Forums to Fuel Your Audience Engagement Strategy
    To date, DMR Digital Stats/Gadgets reports that Quora answers span over 400,000 topics, and the site’s forum engagement has scaled to over 80 million unique visitors per month. Author: Liz (Courter) Oseguera Engagement marketing is becoming an increasingly complex, yet critical task for modern businesses and organizations. Yahoo!:
  • WEBBIQUITY  |  TUESDAY, MARCH 1, 2016
    [Stats] 14 Fortuitous SEO and SEM Stats and Facts
    Check out the facts and stats below for more revealing insights from recent research on search engine optimization and marketing. 1. Search remains the cornerstone of digital and content marketing efforts. The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search.
  • FATHOM  |  MONDAY, FEBRUARY 29, 2016
    [Stats] Who Really Controls Your Marketing?
    Take a peek at some of the most revealing stats: 80% of CEOs do not trust marketers. For the past month, I’ve been really trying to hammer home the many ways that marketers feel powerless by examining the current state of marketing. This brings me to the question: Who controls your marketing? Do you? Or is it your C-Suite? Search engines.
  • ACT-ON  |  MONDAY, FEBRUARY 29, 2016
    [Stats] How Smart People Do Social Selling
    Given how widespread the use of social media is, those stats are a bit alarming. Remember that stat from the opening – the one about how only 26% of sales reps feel they know how to use social for selling? Social selling has been rising in popularity for awhile. There’s a reason: It works. Several research studies have documented this.
  • HALEY MARKETING  |  THURSDAY, FEBRUARY 25, 2016
    [Stats] The Check-in: QC Tips for Staffing Firms (part 2 of 2)
    Have you checked out our latest infographic on QC stats for staffing firms ? Compiled from research conducted by our good friends at Inavero, the infographic reveals what the best staffing firms do right when it comes to QC after assignments start. Establish 3 to 4 check-in points during the placement process. Ask the right QC questions.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, FEBRUARY 24, 2016
    [Stats] Should My CEO be on Social Media?
    Since 2010 Weber Shandwick has been publishing research, content and stats on the evolution of the Social CEO. There are many reasons companies, business leaders and CEOs themselves use for not being on LinkedIn or Twitter or any other social media platform for that matter. Cue the music. Source | Lyrics ]. What is a “Social CEO?". Sources.
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 24, 2016
    [Stats] [NEW RESEARCH] B2B Manufacturers Stuck When It Comes to Content Marketing
    Consider these stats: 89% of manufacturing marketers use videos for content marketing purposes (videos are tied with illustrations/photos as their top content marketing tactic). Maybe that had something to do with it (the research showed an increase in effectiveness among organizations that have higher levels of content marketing maturity).
  • HUBSPOT  |  TUESDAY, FEBRUARY 23, 2016
    [Stats] How to Stretch Your Nonprofit’s Marketing Resources
    Write short blog posts that link to industry stats and studies. Running a marketing team at a nonprofit is tough because you’re dealing with two of the toughest challenges to tackle: achieving big goals and operating on a shoestring budget. At face value, it may seem like nonprofits have an uphill battle to fight. Be a Curator, not a Writer.
  • HALEY MARKETING  |  TUESDAY, FEBRUARY 23, 2016
    [Stats] Can I Get that Job with a Side of Fries?
    Use these stats and tips to incorporate tech into your mobile recruiting strategy the right way - and deliver a better mobile experience: Fast Facts on 2015 U.S. And here's an equally impressive stat from our own data: Across all our hosted clients in 2015, we saw 23% of all traffic come from mobile devices. Hungry? Weigh your options.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 23, 2016
    [Stats] 49 Noteworthy Social Networking Stats and Facts
    Learn more about those findings and many others in these 49 noteworthy social networking facts and stats. 18 Facebook Stats and Facts. 1. LinkedIn Stats and Facts. Twitter Stats and Facts. Pinterest Stats and Facts. Instagram Stats and Facts. Google+ Stats and Facts. Infinit Datum ). 4. Statistica ).
  • SNAPAPP  |  THURSDAY, FEBRUARY 18, 2016
    [Stats] 4 Reasons Your Email Marketing Isn’t Resonating
    If you don’t collect any data from your leads — or your stats are super messy and old — you’re missing valuable information that allows you to resonate with your target audience. Is there one marketing email you just can’t wait to open? For me, it’s any email from the e-commerce site Huckberry.
  • SNAPAPP  |  WEDNESDAY, FEBRUARY 17, 2016
    [Stats] 4 Reasons Your Email Marketing Isn’t Resonating
    If you don’t collect any data from your leads — or your stats are super messy and old — you’re missing valuable information that allows you to resonate with your target audience. Is there one marketing email you just can’t wait to open? . For me, it’s any email from the e-commerce site  Huckberry. Resonance Matters. What’s Going Wrong? .
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 17, 2016
    [Stats] Fast Forward: Video Content Goes Interactive and Personal
    Yes, that’s a ridiculously huge number and just one of the many stats that suggest video is one of the hottest trends that marketers need to watch for. Author: Tyler Lessard Marketing technology took a lot of big steps forward in 2015. Whoa, wait a minute, WHAT?! From lean-back to lean-forward. Thus, viewers consumed a lean-back experience.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 16, 2016
    [Stats] Master These 10 Content Marketing Skills to Become an All-Star
    As you can see from the stat above, B2B buyers do not rely on a single form of content to gather information. Each year, typically during a weekend in mid-February, the NBA’s best players flock to a designated city for NBA All-Star Weekend. It’s common for NBA All-Stars to excel in shooting, passing, dribbling, defense, and rebounding.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 16, 2016
    [Stats] New Features: Preview Text, Comparison Report, and Add Contacts
    To view more campaigns, click the ‘Download Reports’ button to get a comparison of your past 50 campaigns and stats. The newest release of VerticalResponse is live and ready for you to check out its newest features: Hidden Preview Text. Watch this two-minute video to learn more. Add Contacts. ’ Comparison Report.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 16, 2016
    [Stats] 33 Thought-Provoking B2B Social Media and Marketing Stats
    And now, the stats! Stats About B2B Marketing Budgets and Spending. 1. MediaPost ). 5 B2B Lead Generation Stats and Facts. 9. MediaPost ). 3 B2B Lead Nurturing and Marketing Automation Stats and Facts. Iconsive ). 3 B2B Content Marketing Stats and Facts. MediaPost ). 9 B2B Social Media Marketing Stats and Facts.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 15, 2016
    [Stats] It’s Not Just Politics: The Evolution of Marketing in Presidential Campaigns
    Stats released by Twitter after a GOP debate. Author: Renata Bell As the primaries heat up, politicians are leveraging digital marketing and social media to capture the hearts (and votes) of U.S. voters. Having a strong digital presence is now table stakes  for political candidates. When Digital Marketing Meets Politics. The Website.
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