• EARNEST ABOUT B2B  |  MONDAY, JANUARY 16, 2017
    [Stats] This is the week that was in B2B: from workplace intrusion to millennial meltdown
    Bonus material: Want to know where voice controlled systems are heading – read this. _ Get your fill of ‘mind-blowing’ B2B content/social stats here. Yes it's that time of year again when the global elite gather to show off their Rolexes and allegedly discuss 'entrepreneurship for social good'. Read more here. Four UK firms are already at it.
  • CONTENT STANDARD  |  SATURDAY, JANUARY 14, 2017
    [Stats] How to (Finally) Simplify Your B2B Marketing Technology Stack
    The data team wants a double check a stat they aren’t certain is correct, while the web team is equally concerned about a figure that they just discovered is definitely reporting incorrectly—and that is going to affect web reporting as a whole. The VP of marketing at a B2B technology enterprise sits in her office. The Playing Field.
  • VIDYARD  |  FRIDAY, JANUARY 13, 2017
    [Stats] How to Create Powerful Customer Testimonials Using Video
    Here are three main things to consider: Questions : Lay out your questions ahead of time to get the stats and information you need out of your interviewees, and plan what your story arc is. Smart companies create customer testimonials. So their potential customers can hear from (and relate to) people just like them. You’re busy.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Stats] 7 Trends That Will Change Social Media in 2017
    So far, Anderson’s theory is well-supported by the stats: A quarter of all apps that are downloaded are abandoned after just one use -- except for messaging apps. It’s the start of another year, which means you’re probably back in the office after vacation, hard at work on your New Year’s resolution. Good question. Another idea? One example?
  • HUBSPOT  |  TUESDAY, JANUARY 10, 2017
    [Stats] 4 Education Marketing Trends to Keep an Eye on in 2017
    The powerhouse engagement stats for video content keep growing. According to its stats, every day it reaches 41% of all 18-to-34 year-olds in the U.S. Content, SEO and email marketing are not going away but it's important to stay ahead of the curve so you don't fall behind. Video Goes Big and Goes Live. Clips from classes and lectures.
  • WEBBIQUITY  |  TUESDAY, JANUARY 10, 2017
    [Stats] The 15 Best Special-Purpose SEO Tools
    Toss in a URL and see stats on keyword density, internal and external links and more.” —  Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. Pricing:  free.
  • CONTENTLY  |  MONDAY, JANUARY 9, 2017
    [Stats] Marketers Are Sabotaging Their Content Programs
    When the Content Marketing Institute releases its annual Benchmark report, I beeline for one stat: How many people had a documented content strategy? Every year, the shockingly low number of marketers who have a documented content strategy has been the most troubling stat in the robust report. But that’s still pitifully low.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 6, 2017
    [Stats] 31 Influencers to Follow in 2017
    In his free time, he is a Brewers fan and baseball stats nerd. Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. Missed the countdown? Ann Handley. Brian Fanzo. https://t.co/uEe9pA4mtq
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 5, 2017
    [Stats] 7 Ways to Generate Leads on Social Media
    Use images, gifs, or stats to visually tell the story of your content. Author: Lisa Marcyes When you hear the term lead generation, social media probably isn’t the first thing that comes to mind…but maybe it should be. In this blog, I’ll outline seven ways that  you can generate leads on social media: 1. Special Offers. Refer-a-Friend.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2017
    [Stats] 7 Resolutions Your School's Marketing Department Should Make
    That's just one jaw-dropping stat on the power images have in your content. It's once again that time of year for taking a good look at the lessons we've learned from our marketing efforts and resolving what we will, or won't, do again in 2017: 1) Less Bulk Email. Your prospects want to know you see them. This is a symbiotic relationship.
  • WEBBIQUITY  |  THURSDAY, JANUARY 5, 2017
    [Stats] What is a Q&A Case Study? And Why is it Great for B2B Marketing?
    Also, including stats about the customer in a bite-sized form is a good idea. Guest post by Zachary Moore. Today, 88% of consumers look at reviews before making an online purchase. This trend makes case studies more important than ever. case study is more than a review or a testimonial. good case study paints a picture, tells a story. Title.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 4, 2017
    [Stats] 2 Out of Every 3 Digital Media Minutes Now Spent on Mobile
    The stat, (see chart below) which comes courtesy of comScore is yet another example of mobile finally delivering on the promise of keeping customers connected to the brand - anytime, anyplace. Obviously people are spending part of those 2 out every 3 minutes doing other things besides engaging with a given brand or shopping or what-have-you.
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 4, 2017
    [Stats] Blast Off: The Internet of Things Is Headed to Mars
    Or, they could integrate with healthcare wearables to provide stats about a consumers’ biometrics during activity—running and cycling apps have already capitalized on this opportunity. Today, Mars is the next frontier for space exploration, and NASA plans to send astronauts to the Red Planet sometime in the mid-2030s.
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2017
    [Stats] 6 Phrases that Kill Your Credibility with Clients
    Your clients only care about your past successes in the context of how they can directly provide value now, so avoid reading off a laundry list of accomplishments or stats. Establishing credibility isn't just about asserting your intelligence or expertise. Real credibility comes from a careful balance of trust, empathy, and good judgment.
  • CONTENTLY  |  TUESDAY, JANUARY 3, 2017
    [Stats] The Talent War, and Other Big Content Marketing Trends for 2017
    An obsession with 5 percent content. I’ve mentioned this stat before: In September, a study by Beckon found that the top 5 percent of branded content accounts for 90 percent of all engagement. Some people have used this stat to argue that content marketing is a risky or failed venture. That’s definitely not the case now.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 3, 2017
    [Stats] 2017: The Year of the Data Driven CMO
    have to go back and re-process that stat again, the one where 70% of marketers use surveys to ascertain data about their customers. Happy New Year everyone! hope everyone had a great holiday season and I wish nothing but the best for everyone in 2017 and beyond. Survey Says: Wrong. Picture a group of marketers on the TV show Family Feud.
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2016
    [Stats] The Science Behind the Most Popular Infographics of 2016
    Visualized numbers: Uses icons, colors, and other graphical elements to visualize stats and figures. What makes people want to share an infographic? Is it a certain color scheme that catches the eye? Do certain formats work better than others? Or, in the end, is it all about the content? Takeaways for Marketers. Takeaways for Marketers.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2016
    [Stats] Why Your Company Might Need a Content Audit
    Here’s a scary stat: one-third of B2B marketers don’t track where their leads come from. View more content marketing stats and trends. Content is used as a valuable marketing tool across all industries. From social media content to long-form evergreen content, marketers constantly write to build awareness and nurture relationships.
  • KEO MARKETING  |  TUESDAY, DECEMBER 27, 2016
    [Stats] Five Stats That Make the Case for B2B Content Marketing
    Effective lead generation is a vital ingredient for business-to-business (B2B) success. Without Without a steady flow of leads to your website or salespeople, your business won’t survive. Perhaps you are seeing leads come to your website, but they are not as qualified as you would like. 96% of website visitors are not ready to buy.
  • TYPE A COMMUNICATIONS  |  TUESDAY, DECEMBER 27, 2016
    [Stats] 22 Tantilizing Content Marketing Stats and Facts
    December 27, 2016 by Tom Pick With the near-universal embrace of content marketing—93% of B2B marketers are using content marketing, and B2C marketers are close behind—the amount of brand content. read more. Marketing
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 27, 2016
    [Stats] 25 Content Marketing Stats to Guide Your 2017 Strategy
    The post 25 Content Marketing Stats to Guide Your 2017 Strategy appeared first on Marketing Insider Group. With 2016 coming to a close, now is the time to look ahead and start planning for the lap around the sun. That’s why we’ve gathered 25 […]. Content Marketing
  • ACT-ON  |  TUESDAY, DECEMBER 27, 2016
    [Stats] The Crash Course in Mobile Content Every Marketer Needs Now
    There’s a slew of stats to verify mobile’s rising dominance, but I think you get the idea. You know how real estate people like to say, “location, location, location”? It’s time digital marketers started saying “mobile, mobile, mobile.”. Here’s why: There’s more traffic on the Internet from mobile devices than from desktops. Guys, really?
  • ACT-ON  |  MONDAY, DECEMBER 26, 2016
    [Stats] Measuring Year-End Marketing KPIs – Where’s the Data?
    short URL to see your stats.  . Where did the year go? We’re wrapping up 2016 and there’s less than 10 days left in the year! Marketers are gearing up to close out the year strong with holiday marketing, a topic we covered in our post  about holiday marketing. Not all web analytic tools will provide historical data beyond 90 days. Mention.
  • JUNTA 42  |  SATURDAY, DECEMBER 24, 2016
    [Stats] This Week in Content Marketing: Fake News and Why It Spells Opportunity for Brands
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this holiday edition, Robert and I explore Facebook’s new process for dealing with fake news – and the opportunities it may present for content-driven brands. This week’s show. Recorded live on December 19, 2016; Length: 1:06:04).
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2016
    [Stats] Blogging for SEO: How to Write Blogs that Rank on Page One
    Compelling stats help you build a more convincing and concrete argument that will get your readers thinking (especially when they’re from trustworthy sites they know and love). 4) Aim for scannable, longer posts. Did you know that the search result in #1 position on Google gets 33% of search traffic ? Numbers don’t lie. Staggering, right?
  • CONTENTLY  |  WEDNESDAY, DECEMBER 21, 2016
    [Stats] Webinar: State of Content Marketing 2017
    That’s a stat you’re going to hear a lot in 2017.) So even though some brands made huge strides over the last year, others are still struggling to make an impact. Did that come true? Sort of. Beckon, a marketing data firm, found that 5 percent of all branded content gets 90 percent of attention.
  • WEBBIQUITY  |  MONDAY, DECEMBER 19, 2016
    [Stats] The 20 Best SEO Rank Tracker Tools
    16) STAT Search Analytics. Management guru Peter Drucker famously said  “You can’t manage what you don’t measure.” ” Search engine optimization offers a broad array of measurable elements. But two of the most basic are website visits from organic search and target keyword rank. Google Review Count:  217.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 19, 2016
    [Stats] 4 Cross Channel Marketing Stats Marketers Need To Know Going Into 2017
    As 2016 winds down and we all look forward (hopefully) to some time off from work and spending time with family and friends, I thought it a good time to give some marketers some cross channel marketing stats to get to know up close and personal as we head into 2017. Let's dive right in shall we? 1. The average shopper makes on average 9.5
  • BIZIBLE  |  FRIDAY, DECEMBER 16, 2016
    [Stats] How Do Marketers Using Single and Multi-Touch Attribution Differ? [2016 State of Pipeline Marketing Data]
    Continue reading to uncover more stats on single- and multi-touch attribution users. If you’d like more stats from the State of Pipeline Marketing, download the report below Regarding tracking and reporting, we specifically asked about marketing attribution. Here’s what we learned. Why Do Marketers Choose Their Attribution Models?
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 16, 2016
    [Stats] 5 Ways to Use AI Technology in Marketing In 2017
    From turning raw stats into a narrative or generating headlines, AI can—over time—fuel a marketing transformation. Artificial technology is not a new concept, but its use in marketing and other industries has expanded greatly due to increased sophistication. Algorithms can sift through more data in a second than humans can do in a month.
  • HALEY MARKETING  |  THURSDAY, DECEMBER 15, 2016
    [Stats] Spinnin’ Our Greatest Hits, Volume II: Top 5 Shareworthy Service Posts
    Infographic: QC Stats that Matter Most for Your Staffing Firm. Looking for a New Year’s resolution that will make your staffing firm more successful in 2017 – and takes less than 10 minutes to do? Resolve to read my Shareworthy Service posts each month! Need a little help catching up? What do the best staffing firms do right? Repeat.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Stats] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    The stats are all going the direction of mobile and have been going for some time. B2Bers, especially, seem to like stats and research and numbers. You know that irritating stat about modern attention spans being shorter than that of a goldfish? While many familiar trends were mentioned, some new ones surfaced. Personalization.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 13, 2016
    [Stats] 39 Amazing Internet Stats and Facts for 2016-17 [Infographic]
    In the meantime, as the year draws to a close, here is an extremely interesting and thought-provoking infographic about Internet stats and facts from HostingFacts.com. Guest post by Toby Dean. The Internet literally has no boundaries. As of December 2015, more than 40% of the world’s population had access to the Internet—3.26 billion people.
  • HALEY MARKETING  |  MONDAY, DECEMBER 12, 2016
    [Stats] Social Doesn’t Equal Promo
    You can share hot jobs, blog posts, outside resources, videos, infographics, stats and data, photos of company events and more. Social media offers great opportunities to build your brand and connect with your audiences…but should you use it for self-promotion? Well…not directly. People aren’t going to engage with this type of content.
  • HUBSPOT  |  MONDAY, DECEMBER 12, 2016
    [Stats] 13 of the Most Creative Agency 'Meet the Team' Pages We've Ever Seen
    Since most employee bios read a lot like a list of stats ("10 years in the industry. Agency websites can be kind of intimidating. They're meticulously styled. They make bold declarations. And they're not always extremely straightforward. To a prospect seeking out a new agency partner, it can all be a little overwhelming. years at the company.
  • BIZIBLE  |  FRIDAY, DECEMBER 9, 2016
    [Stats] How B2B Marketers Generate Revenue -- State of Pipeline Marketing 2016 [Infographic]
    Like their high-performing counterparts in the ROI category, we were curious about notable stats that set them apart…. The reality that B2B marketers can have a huge impact on real-time revenue results is not a new concept to today’s B2B marketing community. But the question remains -- how do marketers actually generate revenue? Email.
  • CONTENTLY  |  THURSDAY, DECEMBER 8, 2016
    [Stats] Fixing Native Advertising: What Consumers Want From Brands, Publishers, and the FTC
    While this huge disparity speaks to the nature of how Facebook presents content, it’s also indicative of a scary stat: Trust in mass media among Americans has plummeted to 32 percent , an all-time low. As 2016 comes to an end, the media industry faces an uncertain future. million times more than the top 20 real news stories.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 7, 2016
    [Stats] 4 Secrets of Mobile Retention
    The average cost-per-install (CPI) in the US is only $2, but these retention figures put that stat in a new light. For a mobile team planning a large-scale acquisition campaign, these stats are scary. Author: Stefan Bhagwandin Good news, mobile marketing teams: user retention doesn’t have to be a losing battle. This gives them a 3.8%
  • CONTENTLY  |  TUESDAY, DECEMBER 6, 2016
    [Stats] State of Content Marketing 2017: The 3 Traits That Will Make Brands Truly Successful
    Here’s a scary pair of stats, via the Content Marketing Institute’s annual Benchmark Report: More than 60 percent of marketers still don’t have a documented content strategy heading into 2017. In 1956, a dust of mysterious plant spores blew into the town of Santa Mira, California. Big green pods started growing around town.
  • SNAPAPP  |  MONDAY, DECEMBER 5, 2016
    [Stats] 25 Content Marketing Stats to Guide Your 2017 Strategy
    That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017. Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. Content Marketing Stats for 2017. 1. Content Marketing Institute.  . Campaign Monitor.
  • CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [Stats] Ask a Content Guy: How Do I Scale My Content Marketing Program?
    We’ve all heard the stat: More than 60 percent of marketers still don’t have a documented content strategy heading into 2017. To me, the stat validates something obvious—that if you create something original and great, you have the opportunity to monopolize consumer attention and leave your competitors in the shadows.
  • BIZIBLE  |  THURSDAY, DECEMBER 1, 2016
    [Stats] Account-Based Marketers Achieve Higher ROI + More Stats [2016 State of Pipeline Marketing Data]
    Account-based marketing (ABM) has been the topic of webinars, new martech, blogs, conferences and countless B2B conversations over the last year. For this reason, we included ABM in the research for the 2016 State of Pipeline Marketing Report. Sales and Marketing Alignment. Account-based marketing is not solely a marketing function. Conclusion.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Stats] 3 Reasons Your B2B Marketing Reports Stink and How to Fix Them
    What if the scorekeeper called in sick and didn’t record the stats of the game? Author: Jeff Coveney According to B2B Marketing and Marketscan, only 32% of marketers pursue a data-first strategy , and less than half of marketers feel prepared for a data-driven marketing future. The end result is reporting that doesn’t make sense–or does it?
  • TYPE A COMMUNICATIONS  |  THURSDAY, DECEMBER 1, 2016
    [Stats] 97 Customer Experience Stats Marketers Need to Know
    December 1, 2016 by Carla Johnson By 2020, customer experience will overtake price and product and the key differentiator between brands. Are you prepared? While most business leaders admit the. read more. Customer Experience B2B Carla Johnson Customer Service Digital Customer Experience Mobile Customer Experience Type A Communications
  • VIDYARD  |  WEDNESDAY, NOVEMBER 30, 2016
    [Stats] Watch This Video: Are You Too Busy to Learn If You Have Prediabetes?
    We don’t have to lift a finger, get a pen and paper, visit a website, remember stats, or really do anything but follow along. Is it just me, or are we in the Age of Convenience? Everything is at our fingertips: information, food, entertainment. mean, Netflix. Do I need to say more? Mostly, they fail. Why is this video awesome? Say what?
  • VIDYARD  |  TUESDAY, NOVEMBER 29, 2016
    [Stats] Key Video Benchmarks from Demand Metric’s 2016 Report
    Video marketing stats are hard to come by, and are usually outdated. It’s really difficult to plan a journey if you don’t know your destination. Getting in the car and driving until you find something cool is a great way to spend an afternoon in your late teens, but the same concept is difficult to apply to your video marketing.
  • ACT-ON  |  TUESDAY, NOVEMBER 29, 2016
    [Stats] 13 Customer Loyalty Best Practices for B2B Companies
    It’s hard to ignore stats like that. Because of stats like that (or maybe because of competition, or because of pressure to grow, or simply due to the awareness of all this), B2B loyalty programs are on the rise. Ever heard the stat about complaints ? Marketers are often laser-focused on one thing: Get new customers. Conclusion.
  • CONTENTLY  |  MONDAY, NOVEMBER 28, 2016
    [Stats] Facebook’s Algorithm Has Unprecedented Power. Here’s How We Need to Respond
    That’s a terrifying stat, and one that contradicts Mark Zuckerberg’s claim that fake news accounts for less than one percent of all content on Facebook over the last few months. As I write this, a single algorithm controls the flow of 40 percent of all web traffic to publisher sites. This movement is exactly what we need.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 28, 2016
    [Stats] For Holiday Mobile Marketing Success, Think Year-Round
    Here’s a quick holiday content lesson: the content you create throughout the year matters just as much as the content you create over the last three months of the year. A few key stats help demonstrate why. By now, marketers understand that digital marketing is important for holiday shopping. Boost Your Mobile Strategy All Year Long.
  • HUBSPOT  |  MONDAY, NOVEMBER 28, 2016
    [Stats] How to Write an Introduction: A Simplified Guide
    You could shock the reader with a crazy fact or stat ("Whoa. Blink. Blink. Blink. It's the dreaded cursor-on-a-blank-screen experience that all writers -- amateur or professional, aspiring or experienced -- know and dread. And of all times for it to occur, it seems to plague us the most when trying to write an introduction. This is fun.
  • JUNTA 42  |  SATURDAY, NOVEMBER 26, 2016
    [Stats] This Week in Content Marketing: What Does Fake News Mean for Content Marketing?
    The stat I found to be most notable was that 25% of people follow brands on social media, yet 47% follow brands through podcasts, raising the question of whether social media could be losing its content marketing dominance. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Click To Tweet.
  • ACT-ON  |  FRIDAY, NOVEMBER 25, 2016
    [Stats] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
    Their stated goal is “To give marketers of the world the stats, inspiration, and instructions to improve their results.” What’s your wake-up routine? hear tell of some folks who still do this (back on the farm), but for me, it’s almost quaint to think about. Is there anyone out there still doing that? What a difference a few years makes.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 23, 2016
    [Stats] Why Staffing Agencies and Recruiters Need to Attract the “Supershopper”
    Stat No. 1 – After searching on Google, 76 percent of mobile shoppers changed their mind. Stat No. 2 – 64 percent of smartphone shoppers turn to mobile search for ideas about what to buy before heading stores. These stats will become very important during the holiday season as retail revenue increases. Think mobile!
  • ACT-ON  |  WEDNESDAY, NOVEMBER 23, 2016
    [Stats] An Introductory Guide to Google’s Search Console
    Crawl Errors & Stats. Crawl Stats indicate the rate at which a crawler is finding pages, pages crawled per day (high and low), time it took to download and kilobytes downloaded in total. Do you have a direct line to Google? OK, so maybe that doesn’t exist, but it would be great, wouldn’t it? Let’s examine it a bit further. Summary.
  • JUNTA 42  |  SATURDAY, NOVEMBER 19, 2016
    [Stats] This Week in Content Marketing: WordPress and Medium Begin Turf War for Owned Media
    While these results are encouraging, if you go further into the numbers, you’ll see that the growth is primarily being driven by just two companies, and that some of the stats might not be adding up correctly. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show.
  • BIZIBLE  |  FRIDAY, NOVEMBER 18, 2016
    [Stats] What Do High Performing B2B Marketers Do Differently? [State of Pipeline Marketing Data]
    The State of Pipeline Marketing Report 2016 is filled with dozens of stats and insights about how B2B marketers drive growth. What’s the difference between highly effective marketers and those who are struggling to increase their impact? To see how they differ, we then compared them to the overall average. Marketing Priorities. Conclusion.
  • CONTENTLY  |  WEDNESDAY, NOVEMBER 16, 2016
    [Stats] Altimeter Study: How To Know When You Have a Mature Content Operation
    Here’s a sad stat: Only 39 percent of marketers can link their content to incoming revenue, and 55 percent struggle to prove the content’s impact content on their business. At this point, most marketers know they should be investing in high-quality content. The question is: What does content maturation actually look like?
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 15, 2016
    [Stats] 115 Facts You Never Knew About Social Media [Infographic]
    We have an answer though, because we enjoy weird stats like that. Guest post by Josh Wardini. It’s something that you use almost every day, but how much do you really know about social media? We’re going in-depth, behind the scenes, on a mission to bring you facts. Social Media Is The New Newspaper. It is. You’re Hired.
  • ACT-ON  |  MONDAY, NOVEMBER 14, 2016
    [Stats] 35 Marketing Automation Stats to Make You Look Smart
    Stats. Here are 35 marketing automation stats to know and love and share and cite. They’re all fresh stats, too – none are more than a couple years old. That’s consistent with this stat from Aberdeen Research : “58% of Best-in-Class marketing organizations use a marketing automation platform.”. So have at it. 19. A lot.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 11, 2016
    [Stats] Why Customer Data Should Shape Your Marketing Strategy
    Some quick stats: There are now 73,000 people working in the research industry in the UK. Imagine yourself out for dinner with a friend or loved one. You visit a small pizzeria that just opened in the neighborhood. Let’s say the food is incredible – quality ingredients, great presentation. So why is customer research so important?
  • BIZIBLE  |  FRIDAY, NOVEMBER 11, 2016
    [Stats] Unveiling: The State of Pipeline Marketing Report 2016
    This year’s report contains dozens of powerful stats and insights to help marketers focus on the entire funnel and drive more revenue. The past last two years, we’ve been tracking how B2B marketers (and B2C marketers with sales teams) are driving growth at their organizations in the State of Pipeline Marketing Report. So what did we learn?
  • EARNEST ABOUT B2B  |  FRIDAY, NOVEMBER 11, 2016
    [Stats] Trump. Brexit. And B2B Marketing
    Brexiteers had their infamous (and factually incorrect) £350m/week stat. Ok, it’s a clickbate headline, but bear with me – there is a genuine link between the three. For us in B2B marketing we can learn from how Trump and Brexit succeeded, and where their opponents failed. So let’s have a bit more of a look and see if you agree with me.
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2016
    [Stats] 63 Stats & Tips to Help You Become a Better Twitter User [Infographic]
    Although Twitter's growth rate has slowed down over the past year, it's still one of the most popular and powerful -- social media networks around. It has 313 million active users, 79% of accounts outside of the United States. Nowadays, 82% of active Twitter users log on using the mobile app rather than logging on via desktop. Just under 63% of U.S.
  • DISTRIBION  |  WEDNESDAY, NOVEMBER 9, 2016
    [Stats] Email Marketing Trends and Stats
    We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver. The post Email Marketing Trends and Stats appeared first on The Beacon. Email send-time and device strategy.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 8, 2016
    [Stats] Why Are 6 in 10 CMOs Spending Time on Methods That Don't Work?
    The 6 in 10 stat I referenced in the title comes directly from this report but before I get to that, I want to share some of other findings from this report. Disruptive Growth. That is at the heart of a recently-released report from Accenture entitled The C-level Disruptive Growth Opportunity. What Exactly is Disruptive Growth? What gives?
  • HUBSPOT  |  TUESDAY, NOVEMBER 8, 2016
    [Stats] 16 Stats That Prove the Importance of Local SEO [Infographic]
    When you’re looking for a local business that’ll fix your favorite pair of shoes, sell you the book your friend recommended, or bake a spaceship-themed cake for your kid’s birthday -- how do you find it? You pull up your favorite search engine for a little online research, of course. Your customers are no different.
  • BRAINSHARK  |  TUESDAY, NOVEMBER 8, 2016
    [Stats] Onboarding New Sales Employees? 7 Stats You Need to See
  • JUNTA 42  |  SATURDAY, NOVEMBER 5, 2016
    [Stats] This Week in Content Marketing: Social Media Platforms Take More Victims
    Scare tactics aside, it’s a wonderful resource full of compelling stats you can use to justify your marketing spend to your organization’s stakeholders. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Recorded live on October 31, 2016; Length: 1:02:06).
  • CONTENTLY  |  FRIDAY, NOVEMBER 4, 2016
    [Stats] The 6 Most Important Takeaways From CMI’s Annual Study
    Of course, CMI loves playing up that stat because the organization can help you build a strategy. For six years, the Content Marketing Institute (CMI) has studied the evolution of content marketing. Sometimes, the numbers from its reports are encouraging for the industry. Other times, not so much. B2B marketers, meanwhile, somehow got worse.
  • CHIEFMARTECH  |  THURSDAY, NOVEMBER 3, 2016
    [Stats] The State of Marketing Technology 2017 (hint: best-of-breed is big)
    Combining integrated and fragmented best-of-breed stacks gives us the stat that 48% of participants — nearly half — have chosen a best-of-breed approach. already revealed several of the key findings to the audience at the conference, but I’m eager to share it with you now too. marketers on the subject of marketing technology adoption.
  • JUNTA 42  |  WEDNESDAY, NOVEMBER 2, 2016
    [Stats] Manufacturing Marketers See Content Marketing Breakthrough [Research]
    These 50+ stats will help. 4. Last year, the results of our annual content marketing survey indicated that manufacturing marketers were stuck when it came to content marketing. Fewer than 20% said their organization was effective at content marketing or that they had a documented content marketing strategy. What a difference a year makes!
  • ACT-ON  |  TUESDAY, NOVEMBER 1, 2016
    [Stats] 20 Twitter Tricks for B2Bers Who Want to Up Their Game
    Most of you have heard this stat before, but it’s so important, it bears repeating: Adding an image to a tweet increases retweets by 150%. Want proof of how fast social media evolves? Here: Twitter is old school. Compared to rapid-growth social media networks like Snapchat, Twitter is in kinda shaky territory. Add line breaks. link]. hashtag.
  • JUNTA 42  |  SATURDAY, OCTOBER 29, 2016
    [Stats] This Week in Content Marketing: Content + Audience for the Win
    Though we felt some of the stats could be open to interpretation, we applaud the ambitions of this research, given that email is such an important mechanism for building an audience of subscribers. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Click To Tweet.
  • LEADERSHIP  |  FRIDAY, OCTOBER 28, 2016
    [Stats] Email Deliverability: The Path to Your Subscriber’s Inbox
    Despite that dismal stat, email marketing still brings you the biggest bang for your buck – a recent study has shown that email provides 4300% ROI, which is more than SEO or social media. What’s keeping your emails out of your prospect’s inbox? And how can you fix it? My guess is not often. Let’s take a look.
  • KAPOST  |  FRIDAY, OCTOBER 28, 2016
    [Stats] 4 Tactics for Better Cold Sales Emails—Because No, Prospects Don’t Want a Demo
    For example, if you’re a VP of Marketing and I see that you just read our blog post The 10 Most Important B2B Customer Experience Stats of 2016 , I’ll follow-up with our eBook The B2B Marketer’s Guide to Managing Customer Experience. Did I catch you at a good time?” However, cold-calling is necessary for any sales team.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 27, 2016
    [Stats] How AI Will Be A Game Changer In Mobile Marketing
    By now you all know the usual stats suspects. Merriam-Webster's two part definition of Artificial Intelligence or AI is "an area of computer science that deals with giving machines the ability to seem like they have human intelligence; the power of a machine to copy intelligent human behavior." Impact and Improve. Automation.
  • CONTENT STANDARD  |  THURSDAY, OCTOBER 27, 2016
    [Stats] How Twitter and Thursday Night Football Are Changing the Video Marketing Conversation
    ESPN typically only offers streaming to viewers who subscribe to a cable service—though a live social stream is always a part of ESPN Gamecast, which show stats and social media commentary in real time during a given game. Today, we’ll explore the efficacy of live video, and its role in driving marketing transformation for brands.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 27, 2016
    [Stats] Virtual Reality, Millennials & Kobe—Top Takeaways from DMA’s &THEN
    If the stats about its high ROI aren’t enough, consider the fact that email is still one of the top things that millennials use their mobile device to access. With attendees coming from all sorts of industries, segments, and paths, the keynotes and sessions ranged from future-looking to tactical and practical. Virtual Reality. Patience.
  • CEROS  |  THURSDAY, OCTOBER 27, 2016
    [Stats] No, You Don’t Have the Attention Span of a Goldfish
    It’s not even clear which of those 3 publications is being cited for the 7 stats listed in the table. When (these stats) start to be debunked, people start to think that maybe research in general is not reputable,” cautions Jonathan Schwabish, Senior Researcher at the Urban Institute and Founder of the blog PolicyViz. Happy reading!
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Stats] The Ultimate List of 250+ Marketing Statistics [New Data]
    If only I had a stat to insert here. Let's stop chasing after stats. So when you need a stat on the rise of video, we've got you covered. We've all been there. the wild goose chase of finding the perfect statistic. You're writing a blog post on the importance of using video in your social media strategy, for instance.
  • DISCOVERORG  |  THURSDAY, OCTOBER 27, 2016
    [Stats] Account-Based Everything: Is it Time for a New Territory Analyst Manager Role?
    You’re likely familiar with the stats on how salespeople spend their time: 35% of time spent could be classified as sales activities while 65% could be classified as non-selling activities. It wasn’t until after my own special brand of analysis, that I would begin full-on selling. I was always taught to plan my attack and then attack my plan.
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 25, 2016
    [Stats] 5 Brands That Make Original Research Look like an Art Form
    No, that stat isn’t backed up by actual research. If a few stats can get potential customers thinking about meal delivery in a new way, that’s a win for the company. Nine out of 10 customers prefer it when brands use original research. But this typical commercial gimmick (“four out of five doctors agree!”)
  • ACT-ON  |  TUESDAY, OCTOBER 25, 2016
    [Stats] The Crash Course in Mobile Content Every Marketer Needs Now
    There’s a slew more stats to verify mobile’s rising dominance, but I think you get the idea. You know how real estate people like to say, “location, location, location?” It’s time digital marketers started saying “mobile, mobile, mobile”. Here’s why: There’s more traffic on the internet from mobile devices than from desktops. Guys, really?
  • ACT-ON  |  TUESDAY, OCTOBER 25, 2016
    [Stats] The Crash Course in Mobile Content Every Marketer Needs Now
    There’s a slew more stats to verify mobile’s rising dominance, but I think you get the idea. You know how real estate people like to say, “location, location, location?” It’s time digital marketers started saying “mobile, mobile, mobile”. Here’s why: There’s more traffic on the internet from mobile devices than from desktops. Guys, really?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 24, 2016
    [Stats] These 6 Marketing Automation Statistics Show Where Marketers Really Are
    As the previous stat reveals, there is a basic benefit to cleaning up your process that is required to implement marketing automation. Marketing automation is a core technology that all marketers, especially B2B marketers need to implement to connect with prospects and generate the right leads for their sales team. Be one of the 10%.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 24, 2016
    [Stats] How a Content Refresh Can Help You Stay Relevant
    Any time you’re citing stats, chances are good there are newer ones out there than the ones you used. Author: Elaine Ip If you’re a savvy digital marketer, you’ve probably been on the content marketing train for years. Bonus points for you, but is that pile of existing content starting to look a little stale? The numbers back it up.
  • HUBSPOT  |  FRIDAY, OCTOBER 21, 2016
    [Stats] 9 Genius Examples of Empathetic Content Marketing in Action
    It’s packed with tips, stats, deep dives into the various types of native ads, strategy, as well as the benefits of LinkedIn's various native ad services. Successful content marketing is about creating a connection between your audience and your brand. This doesn’t mean just throwing content at them. Not sure what that looks like?
  • CEROS  |  WEDNESDAY, OCTOBER 19, 2016
    [Stats] 15 Clever Halloween Costumes for Content Marketers
    Carry a signboard with all of your performance stats, talk to everyone over the course of the evening, and you’ll achieve viral status overnight. This post, 15 Clever Halloween Costumes for Content Marketers , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 19, 2016
    [Stats] Seven Essential Mobile Apps for Marketers
    For example, you can automatically save the stats from your MailChimp campaign to a Google spreadsheet , or automatically add an event to your Google Calendar when you create a new Trello card. By Kerry Gorgone, {grow} Contributing Columnist. Back in 2014, I wrote a post on essential mobile apps  for marketers. IFTTT: https://ifttt.com.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 17, 2016
    [Stats] Customer Experience Simplified
    Here's some obligatory stats to back this up. I am a firm believer that we humans have a penchant for making (something) more complicated than necessary, a.k.a. overcomplicating everything. And we marketers take it to a whole new level. According to Gartner, 89% of all businesses will compete on customer experience this year.
  • RADIUS  |  FRIDAY, OCTOBER 14, 2016
    [Stats] Why B2B Data Is Holding Back Your Marketing Efforts
    So, what do these stats tell us? Most marketers would agree that data is a crucial part of an effective B2B marketing strategy. But while it is a valuable marketing asset, there’s still a serious need for quality, actionable data that can help drive marketing strategy. B2B marketing is only as effective as the underlying data that powers it.
  • RADIUS  |  FRIDAY, OCTOBER 14, 2016
    [Stats] Why B2B Data Is Holding Back Your Marketing Efforts
    So, what do these stats tell us? Most marketers would agree that data is a crucial part of an effective B2B marketing strategy. But while it is a valuable marketing asset, there’s still a serious need for quality, actionable data that can help drive marketing strategy. B2B marketing is only as effective as the underlying data that powers it.
  • LEADERSHIP  |  FRIDAY, OCTOBER 14, 2016
    [Stats] Interesting Infographics: Email Marketing Stats to Blow Your Mind
    Let’s look at some of the stats most important for B2B marketers. Key Stats on Email Marketing: 1. The post Interesting Infographics: Email Marketing Stats to Blow Your Mind appeared first on LEADership by Louis Foong, CEO The ALEA Group. Still not convinced that email marketing is the way to go?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 13, 2016
    [Stats] 3 Mobile Marketing Trends You Can't Afford To Ignore
    Here's some stats to drive this point home even further, courtesy of the same Forrester report. In addition to the aforementioned stat that 90% of a consumer’s time while on a mobile device is done so via an app, here are even more reasons why you need a mobile app strategy and the right platform or model to support it.
  • VIDYARD  |  WEDNESDAY, OCTOBER 12, 2016
    [Stats] Taking a Journalistic Approach to Content Marketing: Wise Words from Kristy Sharrow
    There’s a stat from VentureBeat — and I hope I’m quoting this correctly — that 50% of the sales technologies that exist were launched in the last 5 years. Who do you think is the hardest group of people to sell to? And we’re not talking trying to sell laptops to Luddites. If you guessed other salespeople, you’d probably be right.
  • RADIUS  |  TUESDAY, OCTOBER 11, 2016
    [Stats] Top 10 Booths at Dreamforce 2016
    Bluewolf took full advantage of their famous State of Salesforce stats with prominent text, neon lights, and an interactive element using colored yarn (see the video for details). The expo floor at Dreamforce is the epicenter of cloud software. Check out the short video below as I nerd out on the top 10 booths at Dreamforce 2016! 1. Bravo! 2.
  • READYPULSE  |  TUESDAY, OCTOBER 11, 2016
    [Stats] 5 Ways to Engage Your Audience with Interactive Content
    Interesting visuals, captivating graphs, charts and stats are going to engage your audience and make them want to share what they learned through viewing your content with their friends and family. Interactive experiences are always more engaging than simply communicating information to your audience in lecture format. Flashy Videos.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 11, 2016
    [Stats] Why Data and Customer Experience Should Go Hand In Hand For CMOs
    That stat comes courtesy of Data Elevates the Customer Experience: New Ways of Discovering and Applying Customer Insights , a report released by Forbes Insights earlier this year covering the findings of a survey of over 350 global senior executives across a range of industries and functions. obvious. Every single day there are 2.5
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2016
    [Stats] Inbound Marketing for Independent Schools
    With 5 million seats to fill each year, these stats demonstrate the urgency for marketers attract their share of prospective parents, and nurturing them along to their child’s enrollment. Today nearly a quarter of all K -12 schools in this country are private schools—that’s over 30,000 schools. Getting Those Applications and Enrollments.
  • SNAPAPP  |  TUESDAY, OCTOBER 4, 2016
    [Stats] How to Best Manage Freelancers + Guiding Them With Strong Research Practices
    Step 2: Incorporate stats, case studies, and images that reinforce the data. As someone who’s been freelancing full time for three years, I’ve learned quite a few ins and outs of working with clients – and there are many. Freelancers approach research for assignments in a unique way, too. Research practices of freelancers. That’s a problem.
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