• SNAPAPP  |  FRIDAY, FEBRUARY 24, 2017
    [Stats] Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)
    One of the keys to content marketing success is differentiation. How can you provide unique value nobody else is offering? For a long time, “content marketing” was seen as a daily 500 word blog post. That's it. You'd build a massive audience with nothing more than a topical focus and consistent scheduling. As you know, those days are long gone.
  • THE NEW STRATEGIST  |  THURSDAY, FEBRUARY 23, 2017
    [Stats] 5 Great Pinterest Marketing Resources
    Here are some of the best articles and resources I’ve found recently that you can use to leverage this powerful marketing opportunity: 1 –  Interesting Pinterest Stats You Should Know About – Business 2 Community. Is your brand getting great marketing results from Pinterest? Would you be happy to achieve an SEO boost?
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 23, 2017
    [Stats] How to Craft a Successful Content Marketing Strategy
    If you notice, for example, that list-style posts dominate SERPs for a target keyword, you might consider putting together a similar list with updated stats, additional, relevant insights, etc. I just got back from taking my first kid-free vacation after having a baby nearly four years ago. goals, needs, pain points, etc.) This is obvious. 
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2017
    [Stats] The 26 Best WordPress Plugins
    multifunction plugin that provides social sharing,  traffic stats, security, downtime monitoring, image optimization for speed, and plugin management. WordPress is far and away the most popular content management system (CMS) for websites. There are many reasons for this dominance. Even better, most are free, or at least have free versions.
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2017
    [Stats] 5 Steps for Improving Your Media Outreach: Insights From 1,300 Publishers
    According to our survey, news organizations opt for stat-heavy subject lines while beats like finance prefer more inquisitive subject lines. The media needs content to report, and marketers need exposure for their content. Together, it seems like these two would have a pretty simple, mutually beneficial relationship, right? Build media lists.
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2017
    [Stats] The Bird's Eye View of Video: New Stats from Twitter [Infographic]
    Video is crushing it on social media. Videos on Facebook are shared 7X more frequently than links, Snapchat users watch 10 billion videos each day, and video ads on Twitter are twice as memorable as other ads on the platform. So, how can brands take advantage of high levels of video engagement on Twitter? Social Media Video IGSS
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 17, 2017
    [Stats] Data is the Biggest Roadblock to Cross Channel Marketing Success
    The reason I start off with a data stat is simple. Now, if you're still wondering why cross channel marketing is so vital, go back and read something I wrote this past December, 4 Cross Channel Marketing Stats Marketers Need To Know Going Into 2017. I'll wait. Every day 2.5 exabytes of data is produced. Neither did I. Yikes.
  • CONTENTLY  |  THURSDAY, FEBRUARY 16, 2017
    [Stats] 8 Tips for Running Your First Influencer Marketing Campaign
    Just check out the stats : 74 percent of people use social media to decide whether they want to buy something. This post originally appeared on Social Media Week. Did you know that most ads have an average click-through rate of only 0.06 An area where we’re not seeing these kinds of rates of decline is influencer marketing.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 16, 2017
    [Stats] Promoted Content: 5 Steps to Take Before Launch
    For example, if you’re a tractor manufacturer, you may want to promote a piece of content like “25 Interesting Stats about Agriculture.”. Thanks to the digital age we live in today, it’s very easy for brands to get their messages out via free marketing channels like blogs or social media. Oh, how the times have changed. People share 1.3
  • SNAPAPP  |  THURSDAY, FEBRUARY 16, 2017
    [Stats] 75 Interactive Infographic Examples to Inspire 2017
    Enter your zip code and see stats around loan amounts and delinquency in your area. It covers all the key stats and builds a ton of anticipation for the fight. LinkedIn has delivered hands-on interactive experience highlights trends and stats that show how important employee referrals in the recruiting process. Beer Stats.
  • DISTRIBION  |  WEDNESDAY, FEBRUARY 15, 2017
    [Stats] See You at the 2017 LIMRA Distribution Conference
    Be sure to stop by our booth to download the Marketing Automation Guidebook, complete with stats, trends and real-world examples, take a look at our multi-channel platform capabilities and enter to win a pair of Beats headphones! Opportunities ahead. Speakers and Highlights. David Macchia : Founder and CEO of Wealth2k. See you at the show.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 15, 2017
    [Stats] Stop. Look. Listen. It’s time for an influencer marketing campaign
    So, while the stats support launching your own influencer marketing campaign, there are a three stop lights you should heed first: 1. By Brooke B. Sellas, {grow} Contributing Columnist. The average celebrity influencer, for instance, makes  $75,000 for an Instagram post and $35,000 per paid tweet ! source ]. source ]. Lack of Measurement.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Stats] The 29 Best Social Media Monitoring Tools
    Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Google Review Count:  345.
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 13, 2017
    [Stats] This is the week that was in B2B: from surrogate meeting attendees to AI tools
    Okay there aren’t a huge number of surprises here but there are some great stats that capture the industry direction of travel. Tongue in cheek B2B campaign' of the week. comes courtesy of Scandinavian airline Widerøe – and its spoof company Norwegian Meeting Services. Innovation' of the week. Check it out here. Two-way street' of the week.
  • KAPOST  |  FRIDAY, FEBRUARY 10, 2017
    [Stats] How to Write Marketing Content More Efficiently
    Taking a peek at the social and website stats plus sales numbers can reveal deeper insight into what style of content can lead to a purchase in the buyer’s journey, and the type of content that inspires specific buyer personas to take action. Make the data collected work for you by looking beyond what content goals have been hit or missed.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 10, 2017
    [Stats] The Next Generation of Influencer Marketing
    This stat exemplifies how marketers are evolving their thinking and strategies for influencer marketing. Author: Ellen Gomes More and more marketers today are tapping into influencer marketing. From personal experience, influencer marketing can be a tough nut to crack. This is an indicator of early maturity in influencer marketing.
  • CONTENTLY  |  THURSDAY, FEBRUARY 9, 2017
    [Stats] Why You Should Question Most Video Marketing Stats You See
    We all know the value of a good stat. million figure was meant figuratively—a playful extension of the cliche we all heard growing up. I don’t believe deception was the original intention, but I do think this type of stat speaks to the way marketers hunt for any information that makes them look good without properly vetting it first.
  • HUBSPOT  |  THURSDAY, FEBRUARY 9, 2017
    [Stats] How Experiential Marketing Works: 7 Enlightening Tips
    That made it easy for people to share the experience in a branded way -- and remember those stats about how people love to share their event experiences online ? What makes a good story? Is it the happy ending? Maybe it's the valuable lessons, or the hilarious, unexpected plot twists. It's the who, what, where, when, and how. Source: Suggest.
  • ACT-ON  |  TUESDAY, FEBRUARY 7, 2017
    [Stats] How to Get More Results Out of Less Content
    That’s no outlier stat, either. You’ve heard that scary old stat from Sirius Decisions, right? My, we’ve all been busy. According to the Content Marketing Institute and Marketing Pros, marketers have been creating quite a lot of content over the past few years ‒ and it looks like most of us will create even more of it this year.
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2017
    [Stats] 8 Timeless Business Lessons From Bill Belichick
    Stats were updated in 2016 to reflect Belichick's current coaching record -- and the CD and TiVo references were left for posterity. Editor's Note: This post was published in 2006. Many of you who are football fans or are from New England probably know who Bill Belichick is. Timeless Business Lessons From Bill Belichick. Tweet this].
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2017
    [Stats] 34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More
    34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More. Back in October, I wrote a piece on Medium that covered the numbers behind some of today's top social media networks. For example, not only is Facebook home to 1.23 residing outside of the U.S. and Canada. That's a crazy level of connectivity.
  • VIDYARD  |  FRIDAY, FEBRUARY 3, 2017
    [Stats] Why Video Should Play a Big Role in Your Account Based Marketing Tactics
    That’s not a stat any marketer would be pleased about. For many marketing organizations, ABM is a powerful acronym these days. This is a recap of that webinar session. What is Account-Based Marketing? Before we can get into the experts’ discussion on how to take your ABM program to the next level, let’s back up a bit. Watch Now. Watch Now.
  • VIDYARD  |  THURSDAY, FEBRUARY 2, 2017
    [Stats] 16 Video Marketing Benchmarks You Need to Know [Infographic]
    Share these key stats: grab this infographic and spread it around to your teammates, your own blog, your desktop screensaver, you name it! Whether you’ve been in the marketing world for the last 30 years or the last 30 days, you know that video is hot… …as in the #1 preferred content type of the average consumer, hot.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 1, 2017
    [Stats] Data Driven Marketing Without a Data Management Strategy is Like a Day Without Coffee
    " And of course, us being marketers and all, here are some obligatory stats on data-driven marketing: 64% of marketing executives “strongly agree” that data-driven marketing is crucial to success in a hyper-competitive global economy. Ok, ok my title is just a tad self-serving, being the coffee-consuming-beast that I am but.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 1, 2017
    [Stats] Reputation matters: Finding meaning and direction (with a little advice from Blake Irving of GoDaddy)
    It’s not a quick fix , and you have to be willing to be transparent with your own salary data – that means taking the time to analyze what you pay men and women in like-roles and sharing it externally, even when the stats aren’t where you want them to be. By Kiki Schirr, {grow} Contributing Columnist. Listen. Reflect. Is it true? Resolve.
  • WEBBIQUITY  |  TUESDAY, JANUARY 31, 2017
    [Stats] The 29 Best Web Analytics Tools
    Sample review:  “While other analytics tools update once per day, Clicky gives you real-time stats and even lets you watch visitors’ actions live (spooky, but fun). Sample review:  “W3counter offers you over 20 real-time web stats report to help you have a detailed information about the incoming traffic to your website.
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 30, 2017
    [Stats] This is the week that was in B2B: from MailShrimps to Robot media buyers
    Some choice stats include the fact that total marketing spend for B2Bers is on average 7.5% of revenue (it’s higher for B2B product companies versus service providers). goes to Marketing Land as it looked to set the record straight on how much B2B companies should be investing in digital marketing. Complex sales cycle? B2B e-commerce model?
  • BIZIBLE  |  FRIDAY, JANUARY 27, 2017
    [Stats] The High ROI of Attribution: A Total Economic Impact™ Study by Forrester Consulting on Behalf of Bizible [Infographic]
    Take a look at the facts and figures behind the stats and see the impact of Bizible’s attribution solution B2B marketing attribution is an established piece of martech in today’s technology landscape, but marketers are left wondering about the comprehensive ROI of an attribution solution. How much value would it really provide?
  • THE ROI GUY  |  WEDNESDAY, JANUARY 25, 2017
    [Stats] Engaging Earlier and Higher with Financial Peer Comparisons
    A common mantra for many sales strategies is to "Engage earlier and higher". So does this strategy have real merit, and if so, how do you best enable your sales reps to be successful? Does the early bird really get the worm? First, does it really make a difference if sales reps engage earlier? Come on, get higher?
  • HUBSPOT  |  TUESDAY, JANUARY 24, 2017
    [Stats] How Growth-Driven Design Impacts on Your Sales Process and Why You Shouldn't Ignore It
    Before I get into the stats (they’re going to happen eventually - this is a blog post about marketing after all), here’s another quick story that illustrates the impact of GDD: When I was 23 I was department manager at a major domestic chain store outside of NYC. I had retail experience for the preceding five years at four other retail outlets.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 24, 2017
    [Stats] Why CMOs Need To Be Bullish On Mobile DMPs
    Stats Incredible. Since we are marketers and we all love stats, try these on for size. Not sure why I used the word "bullish" in the title. I don't think I have ever used that word before in a title or any of the thousands of posts I have written. 70% of us use 3 or more channels to research a purchase. CMO Corner
  • VIDYARD  |  TUESDAY, JANUARY 24, 2017
    [Stats] First Video in Business Benchmark Report: How B2B Companies are REALLY Using Video
    Here is a glimpse at some of the key findings from the 2017 Video in Business Benchmark Report published by Vidyard: B2B businesses have published 293 videos on average and will double the size of their video libraries within 16 months ( Tweet this stat! ). It’s no secret that marketers are investing more in online video than ever before.
  • SNAPAPP  |  TUESDAY, JANUARY 24, 2017
    [Stats] How These 3 Companies Built Content-Enabled Campaigns: Paycor, Blackbaud, SnapApp
    These materials beat the expectations for creating first-time appointments as well as those for revenue, along with all of the stats we mentioned earlier.  . With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats.  . Paycor Case Study.  .
  • SNAPAPP  |  TUESDAY, JANUARY 24, 2017
    [Stats] How These 3 Companies Built Content-Enabled Campaigns: Paycor, Blackbaud, SnapApp
    These materials beat the expectations for creating first-time appointments as well as those for revenue, along with all of the stats we mentioned earlier.  . With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats.  . Paycor Case Study.  .
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 24, 2017
    [Stats] 4 Secret Weapons for Sales Enablement
    Quick Reference Stats List. Give the salespeople what they want and produce a fast stat sheet! Author: Chris Gillespie There are nearly 17 million Google search results for “ marketing and sales alignment ”–too many in my mind, given that they all sound pretty much the same. Other than buy a thesaurus, that is. The best way to do that?
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2017
    [Stats] The 32 Best Twitter Marketing Tools
    View monthly stats for tweets, tweet impressions, top tweets,  profile visits, mentions, and new followers. See stats about any Twitter user including join date and timezone; any user’s top topics, hashtags and mentions; replies and retweets; sentiment; and most active times. Google Review Count:  436. like it.” —  Siasat.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Stats] 11 Soundless Videos We Love (And Why)
    And if you can, amp up your topic's social proof in the video's title by mentioning a prominent figure like Ariana Grande, a short stat, or superlative words like "popular," "best," and "worst" to draw attention that way. 4) NowThis. What was your most embarrassing office etiquette moment? Sound familiar? billion video views -- 1.2 10) Vox.
  • LEADERSHIP  |  FRIDAY, JANUARY 20, 2017
    [Stats] The Importance of Influencer Marketing
    Let’s check it out! A few stats: 92% of people trust personal recommendations over brands – even if they don’t know the individual making the recommendation. These days, it’s not enough to have a hot digital marketing campaign. 81% of people are influenced by their friends’ social media posts.
  • WEBBIQUITY  |  THURSDAY, JANUARY 19, 2017
    [Stats] The 26 Best All-in-One SEO Tool Suites
    Sample review: “I love pairing Screaming Frog with URL Profiler for the ultimate 1-2-combo on all needed URL stats.” SEO has a lot of moving parts. Best all-in-one SEO tool suites. Optimizing all of the factors that can impact search ranking can be approached in different ways. Google Review Count:  330. Google Review Count:  306.
  • ACT-ON  |  WEDNESDAY, JANUARY 18, 2017
    [Stats] 5 Content Marketing Predictions for 2017
    Check out a few quick stats : Seventy percent of consumers place peer recommendations and reviews above professionally written content. The new year is here, and as marketers look back and reflect on the previous year — what worked, and what didn’t ‒ we also look ahead. As a group, marketers are doing pretty well with content marketing.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 17, 2017
    [Stats] Ad Blocking Is Not the Problem, It’s the Symptom
    However, a closer look at the findings revealed another interesting stat—83 percent of users agreed that “not all ads are bad, but I want to filter out the really obnoxious ones.” Tourists visiting São Paulo, Brazil might feel that something is missing. In other words, São Paulo was a victim of ad blocking. It is a value exchange.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Stats] What We Learned From Our First Year on Medium
    Second, Medium stats are detached from the rest of our analytics. Editor's Note: This post was originally published on Context, a publication brought to you by Medium’s Creative Strategy team. Follow the publication to keep abreast of the best ideas in brand storytelling. That planet is your website. Content becomes your magnet. Here we go.
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 16, 2017
    [Stats] This is the week that was in B2B: from workplace intrusion to millennial meltdown
    Bonus material: Want to know where voice controlled systems are heading – read this. _ Get your fill of ‘mind-blowing’ B2B content/social stats here. Yes it's that time of year again when the global elite gather to show off their Rolexes and allegedly discuss 'entrepreneurship for social good'. Read more here. Four UK firms are already at it.
  • CONTENT STANDARD  |  SATURDAY, JANUARY 14, 2017
    [Stats] How to (Finally) Simplify Your B2B Marketing Technology Stack
    The data team wants a double check a stat they aren’t certain is correct, while the web team is equally concerned about a figure that they just discovered is definitely reporting incorrectly—and that is going to affect web reporting as a whole. The VP of marketing at a B2B technology enterprise sits in her office. The Playing Field.
  • VIDYARD  |  FRIDAY, JANUARY 13, 2017
    [Stats] How to Create Powerful Customer Testimonials Using Video
    Here are three main things to consider: Questions : Lay out your questions ahead of time to get the stats and information you need out of your interviewees, and plan what your story arc is. Smart companies create customer testimonials. So their potential customers can hear from (and relate to) people just like them. You’re busy.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Stats] 7 Trends That Will Change Social Media in 2017
    So far, Anderson’s theory is well-supported by the stats: A quarter of all apps that are downloaded are abandoned after just one use -- except for messaging apps. It’s the start of another year, which means you’re probably back in the office after vacation, hard at work on your New Year’s resolution. Good question. Another idea? One example?
  • HUBSPOT  |  TUESDAY, JANUARY 10, 2017
    [Stats] 4 Education Marketing Trends to Keep an Eye on in 2017
    The powerhouse engagement stats for video content keep growing. According to its stats, every day it reaches 41% of all 18-to-34 year-olds in the U.S. Content, SEO and email marketing are not going away but it's important to stay ahead of the curve so you don't fall behind. Video Goes Big and Goes Live. Clips from classes and lectures.
  • WEBBIQUITY  |  TUESDAY, JANUARY 10, 2017
    [Stats] The 15 Best Special-Purpose SEO Tools
    Toss in a URL and see stats on keyword density, internal and external links and more.” —  Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. Pricing:  free.
  • CONTENTLY  |  MONDAY, JANUARY 9, 2017
    [Stats] Marketers Are Sabotaging Their Content Programs
    When the Content Marketing Institute releases its annual Benchmark report, I beeline for one stat: How many people had a documented content strategy? Every year, the shockingly low number of marketers who have a documented content strategy has been the most troubling stat in the robust report. But that’s still pitifully low.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 6, 2017
    [Stats] 31 Influencers to Follow in 2017
    In his free time, he is a Brewers fan and baseball stats nerd. Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. Missed the countdown? Ann Handley. Brian Fanzo. https://t.co/uEe9pA4mtq
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 5, 2017
    [Stats] 7 Ways to Generate Leads on Social Media
    Use images, gifs, or stats to visually tell the story of your content. Author: Lisa Marcyes When you hear the term lead generation, social media probably isn’t the first thing that comes to mind…but maybe it should be. In this blog, I’ll outline seven ways that  you can generate leads on social media: 1. Special Offers. Refer-a-Friend.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2017
    [Stats] 7 Resolutions Your School's Marketing Department Should Make
    That's just one jaw-dropping stat on the power images have in your content. It's once again that time of year for taking a good look at the lessons we've learned from our marketing efforts and resolving what we will, or won't, do again in 2017: 1) Less Bulk Email. Your prospects want to know you see them. This is a symbiotic relationship.
  • WEBBIQUITY  |  THURSDAY, JANUARY 5, 2017
    [Stats] What is a Q&A Case Study? And Why is it Great for B2B Marketing?
    Also, including stats about the customer in a bite-sized form is a good idea. Guest post by Zachary Moore. Today, 88% of consumers look at reviews before making an online purchase. This trend makes case studies more important than ever. case study is more than a review or a testimonial. good case study paints a picture, tells a story. Title.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 4, 2017
    [Stats] 2 Out of Every 3 Digital Media Minutes Now Spent on Mobile
    The stat, (see chart below) which comes courtesy of comScore is yet another example of mobile finally delivering on the promise of keeping customers connected to the brand - anytime, anyplace. Obviously people are spending part of those 2 out every 3 minutes doing other things besides engaging with a given brand or shopping or what-have-you.
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 4, 2017
    [Stats] Blast Off: The Internet of Things Is Headed to Mars
    Or, they could integrate with healthcare wearables to provide stats about a consumers’ biometrics during activity—running and cycling apps have already capitalized on this opportunity. Today, Mars is the next frontier for space exploration, and NASA plans to send astronauts to the Red Planet sometime in the mid-2030s.
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2017
    [Stats] 6 Phrases that Kill Your Credibility with Clients
    Your clients only care about your past successes in the context of how they can directly provide value now, so avoid reading off a laundry list of accomplishments or stats. Establishing credibility isn't just about asserting your intelligence or expertise. Real credibility comes from a careful balance of trust, empathy, and good judgment.
  • CONTENTLY  |  TUESDAY, JANUARY 3, 2017
    [Stats] The Talent War, and Other Big Content Marketing Trends for 2017
    An obsession with 5 percent content. I’ve mentioned this stat before: In September, a study by Beckon found that the top 5 percent of branded content accounts for 90 percent of all engagement. Some people have used this stat to argue that content marketing is a risky or failed venture. That’s definitely not the case now.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 3, 2017
    [Stats] 2017: The Year of the Data Driven CMO
    have to go back and re-process that stat again, the one where 70% of marketers use surveys to ascertain data about their customers. Happy New Year everyone! hope everyone had a great holiday season and I wish nothing but the best for everyone in 2017 and beyond. Survey Says: Wrong. Picture a group of marketers on the TV show Family Feud.
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2016
    [Stats] The Science Behind the Most Popular Infographics of 2016
    Visualized numbers: Uses icons, colors, and other graphical elements to visualize stats and figures. What makes people want to share an infographic? Is it a certain color scheme that catches the eye? Do certain formats work better than others? Or, in the end, is it all about the content? Takeaways for Marketers. Takeaways for Marketers.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2016
    [Stats] Why Your Company Might Need a Content Audit
    Here’s a scary stat: one-third of B2B marketers don’t track where their leads come from. View more content marketing stats and trends. Content is used as a valuable marketing tool across all industries. From social media content to long-form evergreen content, marketers constantly write to build awareness and nurture relationships.
  • KEO MARKETING  |  TUESDAY, DECEMBER 27, 2016
    [Stats] Five Stats That Make the Case for B2B Content Marketing
    Effective lead generation is a vital ingredient for business-to-business (B2B) success. Without Without a steady flow of leads to your website or salespeople, your business won’t survive. Perhaps you are seeing leads come to your website, but they are not as qualified as you would like. 96% of website visitors are not ready to buy.
  • TYPE A COMMUNICATIONS  |  TUESDAY, DECEMBER 27, 2016
    [Stats] 22 Tantilizing Content Marketing Stats and Facts
    December 27, 2016 by Tom Pick With the near-universal embrace of content marketing—93% of B2B marketers are using content marketing, and B2C marketers are close behind—the amount of brand content. read more. Marketing
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 27, 2016
    [Stats] 25 Content Marketing Stats to Guide Your 2017 Strategy
    The post 25 Content Marketing Stats to Guide Your 2017 Strategy appeared first on Marketing Insider Group. With 2016 coming to a close, now is the time to look ahead and start planning for the lap around the sun. That’s why we’ve gathered 25 […]. Content Marketing
  • ACT-ON  |  TUESDAY, DECEMBER 27, 2016
    [Stats] The Crash Course in Mobile Content Every Marketer Needs Now
    There’s a slew of stats to verify mobile’s rising dominance, but I think you get the idea. You know how real estate people like to say, “location, location, location”? It’s time digital marketers started saying “mobile, mobile, mobile.”. Here’s why: There’s more traffic on the Internet from mobile devices than from desktops. Guys, really?
  • ACT-ON  |  MONDAY, DECEMBER 26, 2016
    [Stats] Measuring Year-End Marketing KPIs – Where’s the Data?
    short URL to see your stats.  . Where did the year go? We’re wrapping up 2016 and there’s less than 10 days left in the year! Marketers are gearing up to close out the year strong with holiday marketing, a topic we covered in our post  about holiday marketing. Not all web analytic tools will provide historical data beyond 90 days. Mention.
  • JUNTA 42  |  SATURDAY, DECEMBER 24, 2016
    [Stats] This Week in Content Marketing: Fake News and Why It Spells Opportunity for Brands
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this holiday edition, Robert and I explore Facebook’s new process for dealing with fake news – and the opportunities it may present for content-driven brands. This week’s show. Recorded live on December 19, 2016; Length: 1:06:04).
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2016
    [Stats] Blogging for SEO: How to Write Blogs that Rank on Page One
    Compelling stats help you build a more convincing and concrete argument that will get your readers thinking (especially when they’re from trustworthy sites they know and love). 4) Aim for scannable, longer posts. Did you know that the search result in #1 position on Google gets 33% of search traffic ? Numbers don’t lie. Staggering, right?
  • CONTENTLY  |  WEDNESDAY, DECEMBER 21, 2016
    [Stats] Webinar: State of Content Marketing 2017
    That’s a stat you’re going to hear a lot in 2017.) So even though some brands made huge strides over the last year, others are still struggling to make an impact. Did that come true? Sort of. Beckon, a marketing data firm, found that 5 percent of all branded content gets 90 percent of attention.
  • WEBBIQUITY  |  MONDAY, DECEMBER 19, 2016
    [Stats] The 20 Best SEO Rank Tracker Tools
    16) STAT Search Analytics. Management guru Peter Drucker famously said  “You can’t manage what you don’t measure.” ” Search engine optimization offers a broad array of measurable elements. But two of the most basic are website visits from organic search and target keyword rank. Google Review Count:  217.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 19, 2016
    [Stats] 4 Cross Channel Marketing Stats Marketers Need To Know Going Into 2017
    As 2016 winds down and we all look forward (hopefully) to some time off from work and spending time with family and friends, I thought it a good time to give some marketers some cross channel marketing stats to get to know up close and personal as we head into 2017. Let's dive right in shall we? 1. The average shopper makes on average 9.5
  • BIZIBLE  |  FRIDAY, DECEMBER 16, 2016
    [Stats] How Do Marketers Using Single and Multi-Touch Attribution Differ? [2016 State of Pipeline Marketing Data]
    Continue reading to uncover more stats on single- and multi-touch attribution users. If you’d like more stats from the State of Pipeline Marketing, download the report below Regarding tracking and reporting, we specifically asked about marketing attribution. Here’s what we learned. Why Do Marketers Choose Their Attribution Models?
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 16, 2016
    [Stats] 5 Ways to Use AI Technology in Marketing In 2017
    From turning raw stats into a narrative or generating headlines, AI can—over time—fuel a marketing transformation. Artificial technology is not a new concept, but its use in marketing and other industries has expanded greatly due to increased sophistication. Algorithms can sift through more data in a second than humans can do in a month.
  • HALEY MARKETING  |  THURSDAY, DECEMBER 15, 2016
    [Stats] Spinnin’ Our Greatest Hits, Volume II: Top 5 Shareworthy Service Posts
    Infographic: QC Stats that Matter Most for Your Staffing Firm. Looking for a New Year’s resolution that will make your staffing firm more successful in 2017 – and takes less than 10 minutes to do? Resolve to read my Shareworthy Service posts each month! Need a little help catching up? What do the best staffing firms do right? Repeat.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Stats] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    The stats are all going the direction of mobile and have been going for some time. B2Bers, especially, seem to like stats and research and numbers. You know that irritating stat about modern attention spans being shorter than that of a goldfish? While many familiar trends were mentioned, some new ones surfaced. Personalization.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 13, 2016
    [Stats] 39 Amazing Internet Stats and Facts for 2016-17 [Infographic]
    In the meantime, as the year draws to a close, here is an extremely interesting and thought-provoking infographic about Internet stats and facts from HostingFacts.com. Guest post by Toby Dean. The Internet literally has no boundaries. As of December 2015, more than 40% of the world’s population had access to the Internet—3.26 billion people.
  • HALEY MARKETING  |  MONDAY, DECEMBER 12, 2016
    [Stats] Social Doesn’t Equal Promo
    You can share hot jobs, blog posts, outside resources, videos, infographics, stats and data, photos of company events and more. Social media offers great opportunities to build your brand and connect with your audiences…but should you use it for self-promotion? Well…not directly. People aren’t going to engage with this type of content.
  • HUBSPOT  |  MONDAY, DECEMBER 12, 2016
    [Stats] 13 of the Most Creative Agency 'Meet the Team' Pages We've Ever Seen
    Since most employee bios read a lot like a list of stats ("10 years in the industry. Agency websites can be kind of intimidating. They're meticulously styled. They make bold declarations. And they're not always extremely straightforward. To a prospect seeking out a new agency partner, it can all be a little overwhelming. years at the company.
  • BIZIBLE  |  FRIDAY, DECEMBER 9, 2016
    [Stats] How B2B Marketers Generate Revenue -- State of Pipeline Marketing 2016 [Infographic]
    Like their high-performing counterparts in the ROI category, we were curious about notable stats that set them apart…. The reality that B2B marketers can have a huge impact on real-time revenue results is not a new concept to today’s B2B marketing community. But the question remains -- how do marketers actually generate revenue? Email.
  • CONTENTLY  |  THURSDAY, DECEMBER 8, 2016
    [Stats] Fixing Native Advertising: What Consumers Want From Brands, Publishers, and the FTC
    While this huge disparity speaks to the nature of how Facebook presents content, it’s also indicative of a scary stat: Trust in mass media among Americans has plummeted to 32 percent , an all-time low. As 2016 comes to an end, the media industry faces an uncertain future. million times more than the top 20 real news stories.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 7, 2016
    [Stats] 4 Secrets of Mobile Retention
    The average cost-per-install (CPI) in the US is only $2, but these retention figures put that stat in a new light. For a mobile team planning a large-scale acquisition campaign, these stats are scary. Author: Stefan Bhagwandin Good news, mobile marketing teams: user retention doesn’t have to be a losing battle. This gives them a 3.8%
  • CONTENTLY  |  TUESDAY, DECEMBER 6, 2016
    [Stats] State of Content Marketing 2017: The 3 Traits That Will Make Brands Truly Successful
    Here’s a scary pair of stats, via the Content Marketing Institute’s annual Benchmark Report: More than 60 percent of marketers still don’t have a documented content strategy heading into 2017. In 1956, a dust of mysterious plant spores blew into the town of Santa Mira, California. Big green pods started growing around town.
  • SNAPAPP  |  MONDAY, DECEMBER 5, 2016
    [Stats] 25 Content Marketing Stats to Guide Your 2017 Strategy
    That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017. Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. Content Marketing Stats for 2017. 1. Content Marketing Institute.  . Campaign Monitor.
  • CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [Stats] Ask a Content Guy: How Do I Scale My Content Marketing Program?
    We’ve all heard the stat: More than 60 percent of marketers still don’t have a documented content strategy heading into 2017. To me, the stat validates something obvious—that if you create something original and great, you have the opportunity to monopolize consumer attention and leave your competitors in the shadows.
  • BIZIBLE  |  THURSDAY, DECEMBER 1, 2016
    [Stats] Account-Based Marketers Achieve Higher ROI + More Stats [2016 State of Pipeline Marketing Data]
    Account-based marketing (ABM) has been the topic of webinars, new martech, blogs, conferences and countless B2B conversations over the last year. For this reason, we included ABM in the research for the 2016 State of Pipeline Marketing Report. Sales and Marketing Alignment. Account-based marketing is not solely a marketing function. Conclusion.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Stats] 3 Reasons Your B2B Marketing Reports Stink and How to Fix Them
    What if the scorekeeper called in sick and didn’t record the stats of the game? Author: Jeff Coveney According to B2B Marketing and Marketscan, only 32% of marketers pursue a data-first strategy , and less than half of marketers feel prepared for a data-driven marketing future. The end result is reporting that doesn’t make sense–or does it?
  • TYPE A COMMUNICATIONS  |  THURSDAY, DECEMBER 1, 2016
    [Stats] 97 Customer Experience Stats Marketers Need to Know
    December 1, 2016 by Carla Johnson By 2020, customer experience will overtake price and product and the key differentiator between brands. Are you prepared? While most business leaders admit the. read more. Customer Experience B2B Carla Johnson Customer Service Digital Customer Experience Mobile Customer Experience Type A Communications
  • VIDYARD  |  WEDNESDAY, NOVEMBER 30, 2016
    [Stats] Watch This Video: Are You Too Busy to Learn If You Have Prediabetes?
    We don’t have to lift a finger, get a pen and paper, visit a website, remember stats, or really do anything but follow along. Is it just me, or are we in the Age of Convenience? Everything is at our fingertips: information, food, entertainment. mean, Netflix. Do I need to say more? Mostly, they fail. Why is this video awesome? Say what?
  • VIDYARD  |  TUESDAY, NOVEMBER 29, 2016
    [Stats] Key Video Benchmarks from Demand Metric’s 2016 Report
    Video marketing stats are hard to come by, and are usually outdated. It’s really difficult to plan a journey if you don’t know your destination. Getting in the car and driving until you find something cool is a great way to spend an afternoon in your late teens, but the same concept is difficult to apply to your video marketing.
  • ACT-ON  |  TUESDAY, NOVEMBER 29, 2016
    [Stats] 13 Customer Loyalty Best Practices for B2B Companies
    It’s hard to ignore stats like that. Because of stats like that (or maybe because of competition, or because of pressure to grow, or simply due to the awareness of all this), B2B loyalty programs are on the rise. Ever heard the stat about complaints ? Marketers are often laser-focused on one thing: Get new customers. Conclusion.
  • CONTENTLY  |  MONDAY, NOVEMBER 28, 2016
    [Stats] Facebook’s Algorithm Has Unprecedented Power. Here’s How We Need to Respond
    That’s a terrifying stat, and one that contradicts Mark Zuckerberg’s claim that fake news accounts for less than one percent of all content on Facebook over the last few months. As I write this, a single algorithm controls the flow of 40 percent of all web traffic to publisher sites. This movement is exactly what we need.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 28, 2016
    [Stats] For Holiday Mobile Marketing Success, Think Year-Round
    Here’s a quick holiday content lesson: the content you create throughout the year matters just as much as the content you create over the last three months of the year. A few key stats help demonstrate why. By now, marketers understand that digital marketing is important for holiday shopping. Boost Your Mobile Strategy All Year Long.
  • HUBSPOT  |  MONDAY, NOVEMBER 28, 2016
    [Stats] How to Write an Introduction: A Simplified Guide
    You could shock the reader with a crazy fact or stat ("Whoa. Blink. Blink. Blink. It's the dreaded cursor-on-a-blank-screen experience that all writers -- amateur or professional, aspiring or experienced -- know and dread. And of all times for it to occur, it seems to plague us the most when trying to write an introduction. This is fun.
  • JUNTA 42  |  SATURDAY, NOVEMBER 26, 2016
    [Stats] This Week in Content Marketing: What Does Fake News Mean for Content Marketing?
    The stat I found to be most notable was that 25% of people follow brands on social media, yet 47% follow brands through podcasts, raising the question of whether social media could be losing its content marketing dominance. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Click To Tweet.
  • ACT-ON  |  FRIDAY, NOVEMBER 25, 2016
    [Stats] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
    Their stated goal is “To give marketers of the world the stats, inspiration, and instructions to improve their results.” What’s your wake-up routine? hear tell of some folks who still do this (back on the farm), but for me, it’s almost quaint to think about. Is there anyone out there still doing that? What a difference a few years makes.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 23, 2016
    [Stats] Why Staffing Agencies and Recruiters Need to Attract the “Supershopper”
    Stat No. 1 – After searching on Google, 76 percent of mobile shoppers changed their mind. Stat No. 2 – 64 percent of smartphone shoppers turn to mobile search for ideas about what to buy before heading stores. These stats will become very important during the holiday season as retail revenue increases. Think mobile!
  • ACT-ON  |  WEDNESDAY, NOVEMBER 23, 2016
    [Stats] An Introductory Guide to Google’s Search Console
    Crawl Errors & Stats. Crawl Stats indicate the rate at which a crawler is finding pages, pages crawled per day (high and low), time it took to download and kilobytes downloaded in total. Do you have a direct line to Google? OK, so maybe that doesn’t exist, but it would be great, wouldn’t it? Let’s examine it a bit further. Summary.
  • JUNTA 42  |  SATURDAY, NOVEMBER 19, 2016
    [Stats] This Week in Content Marketing: WordPress and Medium Begin Turf War for Owned Media
    While these results are encouraging, if you go further into the numbers, you’ll see that the growth is primarily being driven by just two companies, and that some of the stats might not be adding up correctly. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show.
  • BIZIBLE  |  FRIDAY, NOVEMBER 18, 2016
    [Stats] What Do High Performing B2B Marketers Do Differently? [State of Pipeline Marketing Data]
    The State of Pipeline Marketing Report 2016 is filled with dozens of stats and insights about how B2B marketers drive growth. What’s the difference between highly effective marketers and those who are struggling to increase their impact? To see how they differ, we then compared them to the overall average. Marketing Priorities. Conclusion.
  • CONTENTLY  |  WEDNESDAY, NOVEMBER 16, 2016
    [Stats] Altimeter Study: How To Know When You Have a Mature Content Operation
    Here’s a sad stat: Only 39 percent of marketers can link their content to incoming revenue, and 55 percent struggle to prove the content’s impact content on their business. At this point, most marketers know they should be investing in high-quality content. The question is: What does content maturation actually look like?
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 15, 2016
    [Stats] 115 Facts You Never Knew About Social Media [Infographic]
    We have an answer though, because we enjoy weird stats like that. Guest post by Josh Wardini. It’s something that you use almost every day, but how much do you really know about social media? We’re going in-depth, behind the scenes, on a mission to bring you facts. Social Media Is The New Newspaper. It is. You’re Hired.
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