• THE B2B RESEARCH BLOG  |  TUESDAY, SEPTEMBER 1, 2015
    [Stats] Social media in B2B – the latest stats
    Pull out those killer stats in an infographic, or have a chat with your CEO on film. The post Social media in B2B – the latest stats appeared first on Circle Research - B2B market research company The allure of social media in B2B is growing rapidly. However, this bounty is not being distributed equally.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 1, 2015
    [Stats] 12 ways to achieve emotional marketing for your B2B company
    30 times more likely to pay a premium. I’d rely on those stats more than brand messaging repetition to pad my wallet, but hey, that’s just me. I'd rely on those stats more than brand messaging repetition to pad my wallet, but hey, that's just me. By Brooke Ballard, {gow} Contributing Columnist. Relationship marketing.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 1, 2015
    [Stats] Are Your Advertisers a Good Fit for Inbound?
    That’s a good thing, and here’s a stat that you should know: 54.8% of the survey’s respondents expect new revenue sources like sponsored content and native ads to increase within the next six months. Inbound marketing is an established practice for industries like ecommerce, software, financial services, and and travel. The Bottom Line.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 31, 2015
    [Stats] Preference and Its Pylons
    This includes all those terrific facts, ROI stats, numbers of customers, examples of customers, awards and so on. Marketers can sure get in our own ways when we try to create preference. We clap on and on about our great customer service and low prices but we don’t always remember to mention the problem we are solving. Inertia.
  • EARNEST ABOUT B2B  |  FRIDAY, AUGUST 28, 2015
    [Stats] Live Streaming Apps - the future of Content Marketing?
    You can also go into old broadcasts to see some basics stats including how many people viewed, commented and liked etc. Until the start of this year ‘live stream’ was a term that only existed in the lexicon of desperate football fans that couldn’t access Sky TV. But what are they all about? Here’s what happened. First up, Periscope. Risky?
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Stats] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    viewer stats. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. Table of Contents: Why Online Presentations Belong In Every Content Strategy What Is An Online Presentation? world.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Stats] Closing the Loop on Social Leads
    The next section delves into the metrics of social that you can use to take granular stats, such as Likes, retweets, +1s etc. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. So, as social. business.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Stats] The Marketing Automation Executive Value Guide
    Learn how to start the right conversations, and pick up tips and stats to help you sell marketing automation to the C-suite
  • SYNECORE  |  THURSDAY, AUGUST 27, 2015
    [Stats] Are Instant Messaging Apps the Future of the (Mobile) Internet?
    The short lived (ephemeral) nature of these posts lead to their initial popularity among Millennial-aged users (one 2014 study found that fully 77% of college students used Snapchat daily, a stat which helped fuel media rumors about rampant sexting, which apparently were untrue ). The Anatomy of an Instant Messaging App – Case Study: Kik.
  • WEBBIQUITY  |  TUESDAY, AUGUST 25, 2015
    [Stats] 20 Brilliant B2B Marketing and Digital Business Stats and Facts
    The collection of facts and stats below shed light on this paradox, as well as other insights. Get more inspiration from these 20 B2B marketing and digital business stats and facts. Other Digital Business Stats and Facts. This was the ninth and final post of Marketing Stats Summer (#statssummer) on Webbiquity. Not quite.
  • HUBSPOT  |  TUESDAY, AUGUST 25, 2015
    [Stats] 10 Signs Your CEO Has an Outdated View of Marketing
    Then track your stats. We’ve all been there -- stifling a laugh or trying not to look horrified when the CEO puts forth an opinion any modern marketer would find abominable. However, it isn’t necessarily the CEO’s fault. The difference, really, relates to the fact that most CEOs will defer to their technology leaders as technical experts.
  • FATHOM  |  FRIDAY, AUGUST 21, 2015
    [Stats] Why Bing (and the new Yahoo Gemini) Matters for Your Industrial Marketing Strategy
    ComScore just released a stat which announced that Bing has surpassed 20% market share on PCs in the United States and this is just expected to grow further. For manufacturing marketers, paid media can be confusing and overwhelming. In this digital day and age, best practices are constantly evolving and changing. 
  • HUBSPOT  |  FRIDAY, AUGUST 21, 2015
    [Stats] Revenue, Targeting & Distribution: Stats You Need to Know About Facebook Advertising in 2015 [Infographic]
    Facebook is always experimenting with new advertising platforms to engage its user base. And it's no wonder the company is currently working hard on mobile advertising opportunities: Out of the estimated 1.39 billion current monthly Facebook users, 1.19 billion of them use Facebook on their mobile devices. Social Media Advertising IGSS
  • FATHOM  |  THURSDAY, AUGUST 20, 2015
    [Stats] Consumer Brand SEO Pulse: 8.20.15
    link]. “35 Stupendous Social Networking Facts and Stats”. These facts and stats can help you figure out where to start or drive home that social is an important part of online marketing. link]. “6 Local SEO Stats Every Online Marketer Needs To Know”. Is click-through-rate a ranking factor fact or myth? link]. link]. link].
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Stats] We Increased The Frequency of Blog Posting and Check Out What Happened To Our Inbound Leads!
    The results were pretty telling.  (I'm going to save the best for last, but there are some great stats leading up to it.)  Our test methodology: For the purposes of this blog post, we will compare our website traffic from June 1, 2015 - August 18, 2015 to the previous time period of March 14, 2015 - May 31, 2015.  Even better!
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 19, 2015
    [Stats] Social Video: The Hottest Trend in Social Media Marketing in 2015? [Free Webinar]
    Today, we’ve got 10 stats that prove that social video is the hottest trend in social media marketing in 2015. These stats just may convince you to begin creating or create more social videos. […]. Author information. Neal Schaffer. Neal Schaffer. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Video
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 18, 2015
    [Stats] 6 Content Marketing Lessons to Learn from Monopoly
    Based on stats , Illinois Avenue is the most important piece to own on the board (sorry, Boardwalk fans). A few weeks ago, I was with some friends and family and we decided to dust off the Monopoly box for some old-fashioned fun. From start to finish, there are a number of lessons content marketers can learn from a game of Monopoly.
  • HUBSPOT  |  TUESDAY, AUGUST 18, 2015
    [Stats] Why Your Memory Sucks: The Science of Remembering in the Internet Age
    Dad knows how to change a tire; Grant knows all the baseball stats; Julia knows how to get to Grandma's house. Take a second and think about the three most important people in your life. Got 'em? Okay, now here's a quiz: Do you know all three of their phone numbers off the top of your head? It's actually changing the structure of our brains.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 17, 2015
    [Stats] 3 Compelling Stats that Make the Case for Social Selling for B2B
    Social selling is the latest trend to hit the sales world in years. Or maybe it’s just a new term for how the best salespeople have been selling all along. Or it might even be the hook that finally aligns marketing and sales at B2B companies. Before you can consider implementing it at your organization, you have to understand what it is.
  • MARKETING ACTION  |  MONDAY, AUGUST 17, 2015
    [Stats] 63 Digital Advertising Terms Every Marketer Should Know
    If you’re looking for more quick reference materials, check out our datasheet “ Fast Facts: The Latest Sales & Marketing Stats “, and catch up on industry trends on email marketing, lead generation, and social media. Old Spice’s Choose Your Own Adventure Game ad on Instagram. CarMax banner ad. Usually transparent.
  • HINGE MARKETING  |  FRIDAY, AUGUST 14, 2015
    [Stats] 5 Ways to Boost Your Company’s Twitter Followers
    Here are a few encouraging stats that will get you tweeting: • 85% of followers feel more connected with a business after following them. Your professional services firm has a Twitter account. Now what? Sounds great, right? But without followers, you won’t be reaching your full Twitter potential. Want followers? Follow others.
  • MARKETING ACTION  |  THURSDAY, AUGUST 13, 2015
    [Stats] How to Calculate Email Subscriber Value (and Why it Matters)
    And yet, with all the stats and charts and analysis, one of the most meaningful metrics of all often gets neglected: Email subscriber value. There are a lot of metrics in email marketing. It means how much each email subscriber is worth to you. Sometimes this is also called the “marketing allowable” or “revenue per subscriber (RPS)”. 1,875.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 11, 2015
    [Stats] 5 Statistics That Show it's Time for Marketers to Get Real – Lessons from #eTailEast Day 1
    " The phrase "get real" is incredibly apropos given the five stats I will share with you below. The stats were part of a presentation my colleague, Group VP Pat Galvin made yesterday during day 1 of the eTailEast conference in Boston. You can consider this a bonus stat to go with the five below. – Forrester.
  • HUBSPOT  |  TUESDAY, AUGUST 11, 2015
    [Stats] Thinking Outside the Box for Sponsored Content
    If possible, use stats provided by your advertiser to highlight their expertise. Example : If a company that runs study abroad opportunities for college students comes to you, consider all the key stats and facts about studying abroad you could use to make an infographic? And most of the time, these work just fine. Webinars. Templates.
  • WEBBIQUITY  |  TUESDAY, AUGUST 11, 2015
    [Stats] 35 Stupendous Social Networking Facts and Stats
    Here are a few highlights from the social networks stats and facts below: •  Everyone’s on Facebook–except CEOs? Find these and many more nuggets of information in these nearly three dozen stupendous social networking facts and stats. Twitter Facts and Stats. Pinterest Facts and Stats. TechCrunch ). 3.
  • BIZNOLOGY  |  MONDAY, AUGUST 10, 2015
    [Stats] Include video content in your buyers’ journey
    Two of the stats revealed. With the majority of research being done online, the use of business online video production is increasing every day because video helps decision makers get the information they need very quickly. In June 2014, Aberdeen Research published a study called “Analyzing the ROI of Video Marketing.” Like this post?
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 10, 2015
    [Stats] Sometimes More Is Better – Hubspot Research Shows Impact Of Volume On Reach And Conversion
    These blogs often include current data and stats, original quotes, and relevant examples. Whenever I speak to an audience and I ask the question: What is more important? Quality or Quantity? 100% of the time, 100% of the audience says “quality!” ” But we all get the answer wrong. And here’s why. You Have To Do Both!
  • JUNTA 42  |  MONDAY, AUGUST 10, 2015
    [Stats] Why Startups Trump Large Enterprises in Content Marketing Every Time
    RECOMMENDED FOR YOU: How to Win Your Battle for Content Marketing Buy-in [50+ Stats]. For the past 15 years, I’ve focused most of my content marketing time on the largest of large businesses. This means dealing with politics, silos, budget issues, and agency relations. The hardest part? Enter the research for my new book, Content Inc.
  • BLUE FOCUS MARKETING  |  SUNDAY, AUGUST 9, 2015
    [Stats] #ContentMarketing Workshop at Leading #College to Drive Enrollment Taught by @MNBurgess #University
    Marketing Land has a nice, stats-based rundown of why content marketing trumps native advertising any day of the week. Over the past several years, content marketing has been an undeniable force for social brands. Define terms, discuss challenges, and explore opportunities. Because of this, it requires organizational commitment and support.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 5, 2015
    [Stats] Gmail’s New Postmaster Tool for Email Marketing Helps Senders
    The Stats. In typical Google fashion, without much notice or fanfare, the Gmail team has unveiled an innovative new tool that will help further improve the inbox experience- the Gmail Postmaster Tool. Email marketers should start setting this up today (if you haven’t done so already). The Setup. You can dig deeper into the dashboards here.
  • HUBSPOT  |  TUESDAY, AUGUST 4, 2015
    [Stats] 5 Twitter Analytics Features You Might Not Know About (But Should)
    You'll see stats like impressions and total engagements -- and Twitter will even calculate your engagement rate, too. Sometimes, it's easy to get overwhelmed by all the questions that arise when you're creating or analyzing your Twitter strategy. Who follows you? What kind of Tweets do they like (or hate)? Want an even deeper dive?
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 31, 2015
    [Stats] Making meaningful connections in the retail industry #wirelessnation
    Using the stats as the hook in social conversations. As a business, Arqiva have traditionally been the “guys behind the guys”. They build tech infrastructure for nationwide UK usage. For example they masterminded and enabled the switchover from analogue to digital television. They needed to join the conversation. Content marketing
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Stats] Tips For Re-training Your Media Sales Team
    Once you have a little experience under your belt, case studies can be a great tool for highlighting top-line stats as well as more qualitative procedures. Passing along these stats not only demonstrates how you measure success, but also the the transparency of your media company in delivering campaign results. Media
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, JULY 28, 2015
    [Stats] Use this Ridiculous Sales Stat for Nonstop Sales Growth
    Everywhere you look these days, experts are proclaiming that people are 60%—or more—of the way through their decision process before they contact you or your company
  • THE EFFECTIVE MARKETER  |  TUESDAY, JULY 28, 2015
    [Stats] The Big Myth About Buyer’s Journey in the Digital Age
    It basically reinforced some concepts I already knew and presented some new interesting stats from the research that SiriusDecisions has done recently. Here’s what you need to know about the content they presented: Don’t believe the 67% stat quoted everywhere. Don’t believe the 67% stat quoted everywhere. question.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 28, 2015
    [Stats] Twitter’s New Analytics: What You Need to Know
    Twitter Analytics is now offering users more tools than ever before to manage, organize and analyze their tweets and followers. Their latest feature release, Audience Insights, is designed to help users understand the demographics on Twitter as a whole as well as their own followers. It can be found and explored within the Ads page on Twitter.
  • WINDMILL NETWORKING  |  TUESDAY, JULY 28, 2015
    [Stats] 7 Questions to Help Create Healthy Employee Engagement
    There are any number of stats that reveal anemic levels of employee engagement, even among managers. In a recent post, I wrote about employee engagement and offered five ways to engage employees. Apparently I am not the only one thinking about this based on the shares the post enjoyed. decided to pursue the topic […]. Joe Ruiz.
  • WEBBIQUITY  |  TUESDAY, JULY 28, 2015
    [Stats] 14 Dazzling Digital Marketing Stats and Facts
    14 Digital Marketing Stats and Facts. 1. Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.” Image credit: AdWeek. But that figure is projected to jump to 75% within the next five years. MediaPost ). 4.
  • B2B LEAD BLOG  |  MONDAY, JULY 27, 2015
    [Stats] 6 Quick Dirty Data Stats
    Do you constantly feel the pull for newer, better, more data?  Is there always that feeling that if you could just get a few new contacts a sale would be right around the corner?  Of course there is value to new leads data, but what about the data you already have?  Your internal database is […].
  • MARKETING ACTION  |  WEDNESDAY, JULY 22, 2015
    [Stats] How Marketing Automation Can Release You from Spreadsheet Purgatory
    Often you’re trying to track the performance of a campaign, or digest year-long marketing stats. Let’s be honest – spreadsheets are a marketing nightmare. Spreadsheets still have their place in many organizations; that place is just no longer the command center of your sales and marketing operations. No coffee in the coffee pot? The answer?
  • MODERN B2B MARKETING  |  TUESDAY, JULY 21, 2015
    [Stats] Marketo Data Tells Us: Which Type of Emails Have the Highest Conversion Rates?
    You go back to your desk and begin to fumble around random marketing websites containing “best practice” campaign performance stats. Are these stats relevant or even reliable? Author: Johnny Cheng Marketers are always striving to deliver “best practice” marketing—marketing based on tested, tried-and-true data. Your Boss: Is that good?
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 21, 2015
    [Stats] Banners Have 99 Problems And A Click Ain’t One
    That’s 42% of every single person on the planet including babies according to Internet World Stats. But if you need more stats, here I’ve compiled dozens of stats to support the notion that banners have 99 problems but a click ain’t one. Tweet This ]. But clicks aren’t the only problem that banners face.
  • MARKETING ACTION  |  TUESDAY, JULY 21, 2015
    [Stats] 9 Email Marketing Best Practices to Explode Your ROI
    There are dozens of studies and stats touting email’s awesomeness. While I love that stat, 4300% ROI is so huge that I’m not sure everyone believes it. So while the DMA stat gets lots of play, this chart from Ascend2  is my favorite proof of how well email works. Email is the smart marketer’s secret weapon. whopping $42.08
  • WEBBIQUITY  |  TUESDAY, JULY 21, 2015
    [Stats] 17 Excellent Email and Mobile Marketing Stats and Facts
    Email Marketing Stats and Facts. 1. Email Marketing Marketing Research Mobile Marketing Berrie Pelser Caroline Nicandor Mohr email marketing stats mobile marketing stats Patrick Strother Rob Petersen Shelly KramerMost CMOs view it as effective and volume continues to grow. But its popularity has led to overstuffed email inboxes.
  • SYNECORE  |  MONDAY, JULY 20, 2015
    [Stats] How to Optimize My Landing Pages
    stat via HubSpot]. Are you driving traffic to your website? My guess would be yes, but the real question is what are you doing with those visitors once they land on your homepage (or any page on your site for that matter)? Do you want them to arrive, poke around, soak up a few tidbits about your company, and call it a day? Great! Headline.
  • MI6 MARKETING AGENCY  |  SUNDAY, JULY 19, 2015
    [Stats] My top 3 tweets #9
    There were 255 “impressions” according to Twitter stats with no real engagement. Welcome to my top three tweets for the week of July 13, 2015. Each week I pick my top 3 tweets and package them into a blog post. Those that know me would agree that I love to try stuff out and experiment. – Chris. No 2: Infographic. Why top 3?:
  • MI6 MARKETING AGENCY  |  SUNDAY, JULY 19, 2015
    [Stats] My top 3 tweets #9
    There were 255 “impressions” according to Twitter stats with no real engagement. Welcome to my top three tweets for the week of July 13, 2015. Each week I pick my top 3 tweets and package them into a blog post. Those that know me would agree that I love to try stuff out and experiment. – Chris. No 2: Infographic. Why top 3?:
  • MI6 MARKETING AGENCY  |  SUNDAY, JULY 19, 2015
    [Stats] My top 3 tweets #9
    There were 255 “impressions” according to Twitter stats with no real engagement. Welcome to my top three tweets for the week of July 13, 2015. Each week I pick my top 3 tweets and package them into a blog post. Those that know me would agree that I love to try stuff out and experiment. – Chris. No 2: Infographic. Why top 3?: 
  • HUBSPOT  |  FRIDAY, JULY 17, 2015
    [Stats] Magazines and Social Media: From the News Stand to the News Feed
    To help you understand what readers want to see and engage with on social media, Ritter's Communciation compiled some stellar social stats to help you get started. For the most part, publishers no longer question the merit of dedicating time and effort to social media. Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 16, 2015
    [Stats] Polish up your best content to drive content marketing value
    To illustrate the opportunity, here are some stats from my company blog: Only 9 percent of MLT’s blog views come from blogs written this month. . By Luke O’Kelly {grow} Community Member. First I have to tell you that I am upset with myself. Anyway, enough lamenting. Your blog’s secret weapon? . Simple economics. Links.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 15, 2015
    [Stats] The 4 Unique Challenges of Mobile Marketing and Mobile Advertising (and how to overcome them)
    Not that I should need to at this point in time - meaning every marketer in the world should be intimately aware of the fact that ours is a mobile world and as such need to engage and connect with your customers accordingly - but here are just some of the mind-blowing stats when it comes to the effect mobile has had on all of our lives.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 14, 2015
    [Stats] 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing
    Using their own technology, they published some eye-opening stats around security vulnerabilities within dating apps. IBM used these stats to get the conversation started, and offered some solutions to readers. There’s no denying that content is widely considered  a critical ingredient to a successful B2B marketing recipe. Fortinet.
  • WEBBIQUITY  |  TUESDAY, JULY 14, 2015
    [Stats] 31 Sensational Social Media Marketing and PR Stats and Facts
    16 Social Media Marketing Stats. 1. Facts and Stats About Executive and Enterprise Social Media Use. Virtual Press Office ). 3 SMB Social Media Marketing Stats. Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. Be responsive. Strategize and measure.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 10, 2015
    [Stats] Only 55% of Marketers Using Insights from Social Data
    Get even more social and mobile stats in our eBook. It’s no secret that marketers have been inundated by data over the last few years, but having access to, collecting, and taking action from that data is a fairly new concept to social marketers. Surprise. Delight. The responses were pretty surprising. Surprise. Disappointment.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 8, 2015
    [Stats] Customer Service: How Are You Handling Unhappy People?
    By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. I’m amazed by the stats that more than half of those on social media don’t have a plan to respond to negative social media posts. Social media isn’t new, isn’t going away, and if you’ve followed or read anything about this space, you know there have been numerous posts about the subject.
  • HUBSPOT  |  WEDNESDAY, JULY 8, 2015
    [Stats] 15 Stats Every Digital Publisher Needs to Know [SlideShare]
    15 Stats Every Digital Publisher Needs to Know from. The world of publishing has changed. As readers turn their eyes toward digital, new niche publications are sprouting up daily, the newsstand is being replaced by the News Feed, and smaller screens are having a bigger impact than ever. and how this information impacts your bottom line.
  • VIDYARD  |  TUESDAY, JULY 7, 2015
    [Stats] 6 Lessons Video Marketing Can Take From Regular Ol’ Content
    All you had to do was turn a bucket of “boring data” into an attractive image with flat icons and digestible stats, and people will share it out to viral status. Putting aside what that shocking stat could mean for the future of humankind, one thing is obvious: Time is the most precious currency for today’s Internet users.
  • WEBBIQUITY  |  TUESDAY, JULY 7, 2015
    [Stats] Seven Top Marketing Posts for 7-7
    Social media marketing stats and facts are a hot topic! The Marketing Stats Summer (#statssummer) series will resume next week here. With the 4th of July celebration just behind us in the U.S. Looking for advanced Twitter tips? Expert guidance on social media marketing and social PR to maximize brand visibility?
  • MARKETING ACTION  |  THURSDAY, JULY 2, 2015
    [Stats] How to Perform an Onsite Audit for SEO, Part 3: Take Action
    Check your indexation and crawl stats using Google Search Console and third party tools to observe improvements over time. In Part 2 of this series of posts on doing an online audit for SEO, we discussed the questions to ask yourself as you’re analyzing your website data. But once you ask those questions, then what? The result? Rel=Confused?
  • WEBBIQUITY  |  TUESDAY, JUNE 30, 2015
    [Stats] Five Intriguing Inbound Marketing Stats [Infographic]
    This was post #3 of Marketing Stats Summer (#statssummer) on Webbiquity. #1:  Welcome to Marketing Stats Summer! #2: 34 Compelling Content Marketing Stats and Facts. #3: 21 Spectacular SEO and Search Marketing Stats and Facts. #4: Five Intriguing Inbound Marketing Stats [Infographic]. activities.
  • NUSPARK  |  MONDAY, JUNE 29, 2015
    [Stats] How to Convince Your CEO of the Power of B2B Content Marketing
    Here are the stats to prove it. 1. CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. While marketers recognize that content marketing can boost ROI, many corporate leaders still live in a worldview where traditional direct marketing campaigns rule. Map It.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 29, 2015
    [Stats] Why Video Is Crucial to Your Marketing Automation Strategy
    Just consider these high-performing video stats: Emails with videos see 2-3x higher click-through rates. Author: Kimbe MacMaster Video is on the rise. In fact, video will account for nearly 80% of all internet traffic by 2018, according to Cisco. But it’s not just consumption patterns that are on the up and up. And you’re not alone.
  • JUNTA 42  |  MONDAY, JUNE 29, 2015
    [Stats] The One Ingredient Your Content Marketing Program Is Missing
    Check out CMI’s starter kit, Mastering the Buy-in Conversation on Content Marketing for stats, tips, and essential talking points. Through keynote talks, workshops, and webinars, I’ve had the opportunity to present on the topic of content marketing more than 200 times in the past four years. Most marketers simply don’t want to hear this.
  • KEO MARKETING  |  TUESDAY, JUNE 23, 2015
    [Stats] Mobile is Now Primary Venue for Local Search
    Most local SEO experts predicted this would happen any time now, so it was just a matter of exactly when the threshold would be reached. A few other interested stats found in the LSA report include: 52 percent of smartphone users look for local information in the car or on-the-go. Local Search local seo search engine optimization
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 23, 2015
    [Stats] Why You Should Reshare Your Social Media Content
    Take a look at your social media and website traffic stats to get a better view of when you should be sharing more content online. Even if you have your B2B company’s social media strategy pretty much down (or even if you don’t), there’s always room for optimization, from when you schedule your messages to the call-to-action in each post.
  • WEBBIQUITY  |  TUESDAY, JUNE 23, 2015
    [Stats] 21 Spectacular SEO and Search Marketing Stats and Facts
    The search marketing stats and facts below provide some helpful guidance. For more insights, check out these 21 SEO and search engine marketing stats from top experts including Caroline Nicander Mohr, Laurie Sullivan, Berrie Pelser, Rob Petersen, Melissa Hoffmann, and John A. General Search and Google Stats and Facts. 1.
  • MARKETING ACTION  |  MONDAY, JUNE 22, 2015
    [Stats] SEO for Alternative Content Types, Part 4: Best Practices for Infographics
    This one about women senators from NerdWallet , uses only two sentences before each stat is displayed. In a recent webinar sponsored by Act-On, Thorin McGee, Editor in Chief of Target Marketing Magazine sat down with search engine marketing guru Kevin Lee to talk about how marketers can improve SEO for alternative types of content.
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Stats] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    Pull out some interesting stats, quotes, and/or excerpts that you can turn into shareable images for Twitter and Facebook. In marketing, as in life, situations will inevitably arise that require a certain amount of scrappiness. Maybe it’s the end of the month, and your boss is freaking out. “We need more leads!” is the battle cry. Not sure?
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Stats] The Free Templates You Need for Visual Content Design
    And if you need any more evidence to convince you visuals are essential to your content marketing, just consider all these stats. Visual content is in high demand. Just about every piece of content you create can be enhanced by some kind of visual element. And in social media, visuals pretty much make or break your presence. But honestly.
  • SOCIAL MEDIA B2B  |  THURSDAY, JUNE 18, 2015
    [Stats] 25 B2B Social Media Statistics About Platform Usage
    Since many of us use these kinds of statistics as benchmarks, I pulled out all the B2B specific stats and grouped them by platform to make it easy to find what you are looking for. Do these stats reflect your usage of these platforms? You can also tweet any of the stats with the link after each one. Photo credit: Flickr.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 17, 2015
    [Stats] Jumpstart Your Engagement Marketing Strategy with Guidance from a Managed Service Provider!
    So on a short term basis, the cost of using a MSP can be 30-40% less than deploying your own instance for the same project. (If that’s not a compelling stat, I don’t know what is.) Author: Jamie Lewis Engagement marketing is a marketing strategy where marketers create meaningful interactions with people throughout their customer journey.
  • HUBSPOT  |  TUESDAY, JUNE 16, 2015
    [Stats] 862 Hours of Inbound Marketing: A Statistical Analysis
    Our lead volume is higher than before, but our conversion rate is lower. 6) A non-stat alert: Results trail effort. If you’re a sports fan (well, more like a sports geek), you know about a trend toward advanced analytics (the book Moneyball presents this concept about baseball). This concept absolutely applies to inbound marketing. Now what?
  • HUBSPOT  |  TUESDAY, JUNE 16, 2015
    [Stats] Are Publishers Measuring Success Correctly?
    Before you can begin looking at individual stats, you should first stop and separate out the key goals you have in pursuing this data—the areas of your business you need to track, optimize for, and pay attention to in order to offer advertisers a worthy value proposition. What Are You Trying to Measure? Media
  • WEBBIQUITY  |  TUESDAY, JUNE 16, 2015
    [Stats] 34 Compelling Content Marketing Stats and Facts
    This was post #2 of Marketing Stats Summer (#statssummer) on Webbiquity. #1:  Welcome to Marketing Stats Summer! #2: 34 Compelling Content Marketing Stats and Facts. Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). TopRank ). 2.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 15, 2015
    [Stats] 17 Content Marketing Tips For Any Size Budget
    People love lists and facts and stats. Producing content when you have a big budget is easy. Producing the right content  for your audience on any budget is the tough part. realize small businesses have resource constraints and their own special set of challenges. But there are plenty of examples of small-business content marketing successes.
  • WEBBIQUITY  |  MONDAY, JUNE 15, 2015
    [Stats] Welcome to Marketing Stats Summer!
    Can’t get enough of stats like those? when no one’s really paying attention), starting tomorrow, of posts containing dozens of fascinating stats and facts about digital marketing, social networks, SEO, email / mobile, content marketing and more. Enjoy! 1. Are Social Media Marketers Losing Confidence? eMarketer. 3.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 10, 2015
    [Stats] How To Reach Millennials + Moms – The YouTube Formula
    Bulbul shared the stat that 83% of surveyed moms said they search for answers to their questions online, and 2 in 3 use online video to answer their questions. You know the future is video content, but you haven’t quite figured out why those wacky  “unboxing” videos have such viral power. What is Generation C? Want more?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 10, 2015
    [Stats] A View To A Thrill: Why Marketers Need To Get Visual, Fast
    Face it, if you’re in marketing and any of the above stats throw you for a proverbial loop, you may want to consider another career. A long time ago in a land far away… ok it wasn’t all that long ago nor was the land that far away, but a few years back someone said something that struck a chord with me and  I have never forgotten it.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 9, 2015
    [Stats] Dear Sales, Marketing Automation Is for You, Too!
    These are powerful stats! Author: Sesame Mish With a name like “ marketing automation ”, it’s not surprising that sales teams are confused about this type of platform. As a member of the sales team, you’ve probably asked your marketing team, “Hey, what’s in it for me?” The answer is, well, everything. Get the Right Leads. Keep reading….
  • HUBSPOT  |  TUESDAY, JUNE 9, 2015
    [Stats] Create More Personalized Publishing Newsletters
    There are many stats on the “best days” or the “best hours” to send out emails, but your readers may have their own schedule. As a media company, you likely rely heavily on your newsletters to engage unpaid subscribers and ideally convert them to paying ones while driving ad sales for placed sponsored content or display ads. Targeting. Medi
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 8, 2015
    [Stats] Top 20 Content Marketing Blogs You Should Read Every Day
    eMarketer  (@ eMarketer ) is a great marketer resource for stats. Yeah, they got stats on people still spending money on ads, yo! What are the top content marketing blogs you read every day? This is a question I get asked, just about every day. There are days when our own NewsCred blog creates a better article than just about anybody.
  • MARKETING ACTION  |  FRIDAY, JUNE 5, 2015
    [Stats] How to Perform an Onsite Audit for SEO, Part 2: Do the Analysis
    Learn about accessibility stats, indexing health, and more. This is the second post in the “ How to Perform an Onsite Audit for SEO ” series. In the coming months, we’ll cover the other essentials: test and improve/repeat. Our first post gave recommendations for the type of data you should use to inform your technical onsite SEO audit.
  • EMAGINE B2B BLOG  |  THURSDAY, JUNE 4, 2015
    [Stats] The Quality Update, “Phantom 2”, Launches. Learn How Google Has Changed the Way It Assesses Website Quality.
    If you noticed that your website’s organic stats and rankings took a bit of a hit in the beginning of May, then you may have been hit by Google’s latest update. Surprise! Google refused to go into specifics with regard to which of its 200 ranking signals this update has effected. WikiHow and Answers.com also appear to have been effected.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 4, 2015
    [Stats] 3 Tips for Retailers Promoting a New Product via Email
    gets straight to the point with a prominent “View Your Stats” button after a few lines of introduction. You’ve worked hard to create or find a great product, and now it’s time for your customers to reap the benefits. Make your excitement contagious. Look at the example below from Peak. And always keep it authentic. 2.
  • EARNEST ABOUT B2B  |  WEDNESDAY, JUNE 3, 2015
    [Stats] Don’t hate the player – an introduction to gamification
    That’s not what the stat is about). "You have to learn the rules of the game. And then you have to play better than anyone else" - Albert Einstein. remember well the long summer holidays of my youth. Languid, burnt-yellow sunsets, crickets chirping in the grass, and a lazy breeze gently stirring the leaves. and Nike’s NikeFuel band.
  • EARNEST ABOUT B2B  |  WEDNESDAY, JUNE 3, 2015
    [Stats] Don’t hate the player – an introduction to gamification
    That’s not what the stat is about). "You have to learn the rules of the game. And then you have to play better than anyone else" - Albert Einstein. remember well the long summer holidays of my youth. Languid, burnt-yellow sunsets, crickets chirping in the grass, and a lazy breeze gently stirring the leaves. and Nike’s NikeFuel band.
  • HUBSPOT  |  TUESDAY, JUNE 2, 2015
    [Stats] The Shark Tank Effect: How to Prepare Your Website for a Traffic Influx
    We'd occasionally check our phones to look at the stats and see how many people we had visiting the site," says Hodak. Have you ever watched TV while simultaneously surfing the internet on your phone? I do it all the time -- and my guess is that a lot of you do, too. Of course, this is probably true for some shows more than others. Over 7.89
  • HUBSPOT  |  FRIDAY, MAY 29, 2015
    [Stats] 8 Interesting Charts on How the Internet Is Changing
    The deck is an impressive 197 slides, and while the entire presentation is worth a read, we've selected the most interesting stats and charts that highlight how the internet is changing. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Mobile Usage Has Outpaced Desktop.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 29, 2015
    [Stats] 15 Hygiene Tips to Keep Your Email List Clean as a Whistle
    Dasheroo allows you to instantly view key stats from your VerticalResponse emails alongside your other apps like Facebook, Twitter, Google Analytics and many more, all in one easy-to-understand business dashboard! A healthy email list is vital to any business. Here are 15 tips to help you clean, maintain and grow your email list. Tip No.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 27, 2015
    [Stats] The State of Digital Marketing 2015
    Here’s an infographic with more great stats – hope you enjoy! With mid-year coming up and summertime upon us, many marketers are taking stock of the first half of the year and re-checking their Digital Marketing plans to finish out 2015 strong. The point-counterpoint is just so stark I couldn’t help but write about this.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 26, 2015
    [Stats] How To Make Content Real Good [Slides]
    Remember that behind each one of those likes and tweets and pageview stats is a person like you and me. That was the original title of the presentation I gave recently to a group of communications and marketing professionals. But I just couldn’t do it. My english degree just wouldn’t let me. They do what they’ve always done.
  • BIZNOLOGY  |  MONDAY, MAY 25, 2015
    [Stats] What does Ricky Bobby know about SEO? 31 stats
    Here are 31 stats on SEO that show what Ricky Bobby knows. #1 driver of traffic to a web site is organic search. Do these stats show you what drives SEO? 31 stats appeared first on Biznology. “If you ain’t first you’re last” said Ricky Bobby. What makes SEO worth the effort? source: Search Engine Journal ). source: BrightEdge ).
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Stats] 16 Reasons Why People Leave Your Website
    Here are some key stats from their analysis: 47% of consumers expect a web page to load in two seconds or less. You’ve written some really compelling copy for your website. Your product images are polished. Your overall site design is professional. And thanks to marketing initiatives like these ones, you’re getting traffic to your site.
  • MARKETING ACTION  |  THURSDAY, MAY 21, 2015
    [Stats] Buck the Trend: Three Keys to Better Email Response
    recent story on CMO.com,  15 Mind-Blowing Stats About Personalization , reviewed what it takes to make personalization work. Among the stats: In order to be able to personalize experiences for potential and existing customers, companies must first have a single customer view. Experian figures for Q3 2014 show unique open rates were 16.7
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MAY 20, 2015
    [Stats] The Challenges of Being Seen, Heard and Read
    He cites some amazing stats: Mobile has taken over as the first screen to view content. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. Everyone is getting better at resisting all the interruption-driven ads and promotions. Your customers are taking control of what they want to read or look at. So what’s the answer?
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 19, 2015
    [Stats] 3 Marketing Lessons Learned in 3 Weeks
    The YouTube stat in my mind presents a really interesting opportunity for businesses to create short videos offering answers to questions the customer might encounter using your products or services. And though it’s been hectic, for me, it’s provided another way to learn and improve my skills as a marketer. Enjoy! 1. Tom Brady…. Just kidding.
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Stats] Why Bloggers Abandon Their Blogs Too Early [Video]
    For years, I’ve struggled with IBM’s stat. I’ve never been quite able reconcile the disconnect between the positive impact of blogging and the number of ship-jumpers. Occasionally, one stumbles upon a stop-you-in-your-tracks statistic. For me, it was an IBM study that found 80% of corporate blogs contain fewer than five posts. Literally.
  • MODERN B2B MARKETING  |  MONDAY, MAY 18, 2015
    [Stats] Shoot for the Stars! 4 Ways to Bring It with Your Marketing Automation Platform
    With stats like that, RTP is definitely making a name for itself. Author: Sesame Mish Companies are increasingly realizing the benefits of marketing automation tools. report from Ascend2 found that 36% of companies that use marketing automation make limited use of the lead generation  tools. But, I’m here to fix that! Yes, yes I did).
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Stats] Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?
    Tweet This Stat ). Tweet this Stat ). Tweet this Stat ). Tweet this Stat ). Check out HubSpot’s 2015 Demand Generation Benchmarks Report -- it's full of great stats for each phase of the funnel. In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Stats] 6 Data-Backed Lessons for Content Marketers in Europe
    Check out how businesses rated the value of content marketing: Key Stats: 71% of businesses are creating more content in 2015 compared to 2014. Key Stats: 50% of respondants don't use using Twitter ads. Key Stats: Only 39% claimed they were able to measure return on investment from their content marketing. The question is, how?
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