[Stats] How to Market E-Commerce in 2017
    What do the stats and analytics tell you? We’re three months into the New Year and do you know where your ecommerce marketing stands? Do you have a measurable strategy that is working for your brand? Here’s a professional checklist to help you stay focused on the essentials that will boost your marketing efforts and […]. The post How to Market E-Commerce in 2017 appeared first on Marketing Insider Group. Marketing Strategy
    [Stats] The 23 Best Free Google Chrome Extensions for Digital Marketers
    17) Open SEO Stats. Hunter Nimbus Screenshot NoFollow OneTab Open SEO Stats Rapportive Robbie Richards StayFocusd WrikeTo enhance and automate marketing functions, businesses need to invest in online tools, integration, and training. No question. That said, however, it’s amazing how much can be done without spending any money—or even leaving whatever web page is currently open in your browser.
  • ETRIGUE  |  TUESDAY, MARCH 28, 2017
    [Stats] 5 Tips for Building Your First Drip Campaign
    You’ve probabbly heard the Forrester stat by now: companies that excel at lead nurturing (i.e. By the name alone, a drip email campaign may sound like a marketing effort that would make only a tiny splash in your goals. But names can be deceiving. Drip email campaigns are predetermined sequences of emails designed to nurture your leads or strengthen existing client relationships.
    [Stats] Sales email stats: what are the response rates in the UK?
    To discover more than 40 other statistics on sending sales emails in the UK, join the 30 mins webinar on “800 000 Sales Email Conversations in Europe” The post Sales email stats: what are the response rates in the UK? Sales Emails sales statistics email statsNormally sales people send multiple follow-up emails to obtain a meeting. The ones automating follow-up emails with automated outreach scenarios send 5.1 emails on average. Response rate in follow-up emails.
  • IKO-SYSTEMS  |  FRIDAY, MARCH 24, 2017
    [Stats] Email opens: our first sentence has more impact than our subject line
    While we are still working on our next webinar “800 000 Sales Email Conversations in Europe” , some stats piqued our curiosity: impacts of variables in subject lines versus preview texts, onto the open rates of these text emails. Note: these stats come from text emails sent by sales reps to leads in the UK, Nordics, Benelux). best practices metrics sales statistics email stats
  • PUREB2B  |  WEDNESDAY, MARCH 22, 2017
    [Stats] How to Nurture Leads with Email Marketing
    On a less serious note, here are a couple of stats about when people check their inboxes ( via Inc ): 70% of people check their email while watching TV. The Internet of Things (IoT) is radically changing the way people search and receive information. Luckily for businesses, this interconnectedness allows them to deliver content in different ways: social media, blogging, video, audio, and a host of other interactive platforms. Plus, let’s not forget email.
    [Stats] How to Properly Diagnose a Failed Email Campaign
    Check out these root causes of failed email campaigns so you can turn things around, stat. As Mark Twain said after his latest marketing promotion, “The reports of the death of the email campaign are greatly exaggerated.” ” As any marketing maven knows, email lives, with a vengeance, and remains one of the biggest hammers in any marketer’s toolbox.
    [Stats] 6 Mobile Marketing Secrets You’ll Learn in 6 Minutes
    Stats like push notification open rates are still important, but they don’t provide the depth required to plan a full campaign. Author: Stefan Bhagwandin Marketing automation means a lot of things. It’s an umbrella term that covers everything from intelligent, data-driven campaigns to deep audience segmentation. . Within this category, mobile marketing automation has emerged to cater specifically to app marketers.
  • JUNTA 42  |  SATURDAY, MARCH 18, 2017
    [Stats] This Week in Content Marketing: It Doesn’t Matter If You Call It Content Marketing
    While I can’t find fault with Jay’s overall assertions here, I do have concerns with two of the stats he cites, as they set marketers up to fall into a rut.@JayBaer PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I discuss why publishing agencies are struggling with the creative services business model.
  • KAPOST  |  FRIDAY, MARCH 17, 2017
    [Stats] 5 Strategies to Help Teams Thrive after a Merger
    Here are a few stats that might help prove my point. A merger and acquisition (M&A) often feels like a standard tactic in an ever-changing market based on product-market fit and the long-term vision of a company. However, for the people involved, the process can be majorly stressful, with both large enterprises and small business moving individuals and teams around in an epic battle of workplace Game of Thrones.
  • ONALYTICA B2B  |  FRIDAY, MARCH 17, 2017
    [Stats] 10 Tips for Selling in Influencer Marketing to Senior Management
    Focus on the facts and stats that enable senior mangers to easily understand and quantify what you’re saying. Back in January we published a post on the ‘ 5 Most Common Reasons why Influencer Marketing Fails ‘, identifying “lack of understanding from senior management” as a prevalent reason. In order to even give influencer marketing a go, let alone do it well , it is imperative that you’re given permission to sign the project off.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Stats] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    14 stats to support the investment in a marketing technology stack. What do the stats mean for marketers? There are a few key conclusions we can draw from the stats outlined here that marketers need to know, understand, and communicate with leadership. From sales to customer service to business development – the numbers and stats produced from the stack are valuable. .
  • VIDYARD  |  THURSDAY, MARCH 16, 2017
    [Stats] 50+ Video Marketing Stats that Prove You’re Doing it Right
    So to help you – or your boss – understand the power of video, we collected over 50 video marketing stats spanning everything from why video is effective at driving customer intent all the way through to what videos you should be posting to your social channels. Got a stat that we missed that you think the world should know? The post 50+ Video Marketing Stats that Prove You’re Doing it Right appeared first on Vidyard.
  • INFER  |  WEDNESDAY, MARCH 15, 2017
    [Stats] Account-Based Sales Development In A Predictive World
    And finally, we leverage Outreach stats and analytics to compare engagement and quality across all of our sequences so that we can test-and-invest in various approaches and strategies along the way. This interview was originally published on the Outreach blog by Jeremy Garbutt , Sales Development Manager at Infer. Like any lean, fast-growing company, our sales team at Infer struggles with the age-old conundrum of quantity vs. quality.
  • KAPOST  |  WEDNESDAY, MARCH 15, 2017
    [Stats] How to Generate Fresh, Customer-Centric Content
    Is there a daily review of online stats for key social channels? Are internal teams taking time to review and leverage stats to develop a customer-centric content strategy? Being innovative and creative is a big part of marketing, but campaigns based on customer-centric content topics are game changing.
    [Stats] Understanding Generational Social Media Preferences
    The Sprout report is chockful of stats on Millennials, Generation X, and Baby Boomers. I’ll unpack the most important stats here to underscore the generational nuances every social media marketer should know. Juiciest report stats: 30% of Millennials engage with a brand on social at least once a month. Juiciest report stats: For Gen X, Facebook is 54% more popular than YouTube. By Brooke B. Sellas, {grow} Contributing Columnist.
    [Stats] 21 Stats You Need to Know About Marketing Automation
    If you’re struggling to communicate how essential marketing automation can be to improved ROI, higher customer engagement, and the overall experience, take a look at the stats below and share them with your team. The Big Marketing Automation Stats. What these Stats Mean for Marketers. Here are the key takeaways we need to keep in mind when looking at these various stats and sharing with leadership and marketing teams.
    [Stats] 10 Stats About Video that Marketers Need To Know
    The post 10 Stats About Video that Marketers Need To Know appeared first on Marketing Insider Group. The time of video has come yet again. Impressive, original video content has become key in boosting forward thinking brands, and will most certainly stay so for in the times to come. The research by eMarketer has shown a rise in time American adults spend watching video content online. In 2015, the average was 5 […].
  • HUBSPOT  |  TUESDAY, MARCH 14, 2017
    [Stats] How to Use Wistia: A Step-by-Step Guide
    Now that you’ve done the hard work to get your video up and running, it’s time to sit back and wait for the views to stack up on your Stats page. If you're eager to dive deeper into your video stats, check out the Play Rate and discover the percentage of page visitors who clicked play and started watching. Any time a viewer engages with your video via one of those puppies, their clicks and responses are recorded in your stats.
  • CONTENTLY  |  FRIDAY, MARCH 10, 2017
    [Stats] Production vs. Performance Metrics: The Key to ‘Moneyball’-Style Content Planning
    This year, the Moneyball approach to team-building has finally made its way to the NFL, and I’ve spent the past two days texting fellow data/football geeks at Contently with the advanced stat metrics for key signings. Advanced stats aim to tell you how good a player really is by going beyond the “vanity” stats like yards or touchdowns. Yesterday kicked off my favorite event of the year.
    [Stats] 9 Digital Marketing Stats From This Week That Jumped Off the Page
    It was a stellar week in digital marketing stats, and here are the nine that really stood out: 1. The post 9 Digital Marketing Stats From This Week That Jumped Off the Page appeared first on Opentopic. If one tweet can sell a thousand Moons Over My Hammy, this is it Denny’s tweet on Wednesday represents a historic Twitter marketing achievement. The following message has garnered 108,000 retweets and more than 152,000 likes in the last couple of.
    [Stats] Benchmarks by the Numbers: The Challenge of Attendance Growth
    Six stats to inform your attendee marketing spend
    [Stats] 5 Things Email Marketers Can Do Right Now To Improve Their Deliverability
    Senders have a campaign they simply “must” send out, even though the stats are awful. We understand that there may be certain campaigns that are unavoidable, but look carefully at your stats, and stop doing the same thing over and over again. In my role here at Oracle running Global Deliverability, I have many chances to talk to customers and prospects at all points on the deliverability life cycle.
    [Stats] The Best Content Marketing of February: 7 Brands That Mean Business
    In a thought leadership post outlining the key results, King uses these kind of stats to argue that it’s time for a more inclusive advertising landscape. Most days, I sit at my desk writing and editing articles, working on Contently’s marketing collateral, and trying not to let our company Slack take over my life. But every so often, I get to go to sales meetings to talk about the nuances of content marketing.
  • ACT-ON  |  THURSDAY, MARCH 2, 2017
    [Stats] Rethink Podcast #13: What It Means To Become An Advocate Marketer
    In this episode of the Rethink Podcast, Act-On CMO Michelle Huff interviews Jill Rowley as they discuss what it means to be an advocate marketer. Jill is a social selling evangelist and start-up advisor. She describes herself as “a sales professional trapped in a marketer’s body.” For much of her sales career, she says, she sold to marketers. And being a great sales professional, she became an expert at knowing her buyer.
    [Stats] Marketing Research to Bookmark for Your Next Blog Post
    Bookmark this blog post to have ideas handy for where to go when you need a stat to support your claim, or if you’re looking for great sources to learn about forthcoming trends in the marketing world. Fact-check all data points you find, make sure your sources are reliable and credible, and cite your stats properly. If you thought your research days were over when you graduated from high school or college, think again.
    [Stats] What is Ad Tech and Why Should Agencies Care?
    According to some stats, up to 39% of agencies already talk about their ad tech connections when wooing prospective clients. Emerging technologies always encourage scrutiny and critical analysis, and ad tech is no different. This discipline has been around for a few years, but it's only recently caught the attention of savvy ad tech agencies. In the era of big data, they've recognized having ad tech company relationships makes them more powerful and attractive to clients.
    [Stats] Leveraging Video to Get More Sales Meetings [Podcast]
    When I go in, and I know I’m having a slow month, I always find myself peering at the stats. I’m the same way when I’m playing or watching sports — I’m always in the stats! So we’ll be put into groups and have specific stats that we are measured against for the month. The more we talk to sales people, the more we realize that cold calling just isn’t cutting it anymore.
    [Stats] Increase Your B2B Content Marketing ROI
    Whether it’s several major stats and takeaways from the content or in depth knowledge of the content in detail, Sales must be armed to have an insightful conversation. That moment you realize all the time, stress, and late nights were wasted because one little itty bitty factor was missed in your latest content marketing campaign launch and now your ROI is blown, BHOD (banging head on desk)…or maybe you bottle up your frustration better than I do.
    [Stats] An introduction to ecommerce APIs for non-developers
    Support and SLA – support through ticketing system and in-app live chat, SLA available only in the Enterprise plan, performance stats available at status.contentful.com. Stability and performance stats available at status.goshippo.com. The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. 2016 was the year when the marketing technology mantra materialized.
    [Stats] Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)
    One of the keys to content marketing success is differentiation. How can you provide unique value nobody else is offering? For a long time, “content marketing” was seen as a daily 500 word blog post. That's it. You'd build a massive audience with nothing more than a topical focus and consistent scheduling. As you know, those days are long gone. Over 4 million blog posts have been published in the last 24 hours. Think about that for second. Let the math sink in.
    [Stats] 5 Great Pinterest Marketing Resources
    Here are some of the best articles and resources I’ve found recently that you can use to leverage this powerful marketing opportunity: 1 – Interesting Pinterest Stats You Should Know About – Business 2 Community. This handy list of important stats compiled by the folks at Business 2 Community highlights some of the most current and interesting facts about Pinterest. Is your brand getting great marketing results from Pinterest?
    [Stats] How to Craft a Successful Content Marketing Strategy
    If you notice, for example, that list-style posts dominate SERPs for a target keyword, you might consider putting together a similar list with updated stats, additional, relevant insights, etc. I just got back from taking my first kid-free vacation after having a baby nearly four years ago. This was a real vacation – not to be confused with the time my husband and I spent the weekend in the bright, sunny company of norovirus while my daughter stayed home with grandma.
    [Stats] The 26 Best WordPress Plugins
    A multifunction plugin that provides social sharing, traffic stats, security, downtime monitoring, image optimization for speed, and plugin management. WordPress is far and away the most popular content management system (CMS) for websites. It runs between 25% and 28% of all websites, and nearly 60% of all sites built using any sort of CMS platform. There are many reasons for this dominance.
    [Stats] 5 Steps for Improving Your Media Outreach: Insights From 1,300 Publishers
    According to our survey, news organizations opt for stat-heavy subject lines while beats like finance prefer more inquisitive subject lines. The media needs content to report, and marketers need exposure for their content. Together, it seems like these two would have a pretty simple, mutually beneficial relationship, right? Unfortunately, like most modern-day relationships, it’s never really that simple.
    [Stats] The Bird's Eye View of Video: New Stats from Twitter [Infographic]
    Video is crushing it on social media. Videos on Facebook are shared 7X more frequently than links, Snapchat users watch 10 billion videos each day, and video ads on Twitter are twice as memorable as other ads on the platform. So, how can brands take advantage of high levels of video engagement on Twitter? Adweek analyzed Twitter's Online Video Playbook and distilled meaningful statistics and suggestions for brand and content marketers to leverage the power of video ads.
    [Stats] Data is the Biggest Roadblock to Cross Channel Marketing Success
    The reason I start off with a data stat is simple. Now, if you're still wondering why cross channel marketing is so vital, go back and read something I wrote this past December, 4 Cross Channel Marketing Stats Marketers Need To Know Going Into 2017. Every day 2.5 exabytes of data is produced. Don't know what an exabyte is? Neither did I. One exabyte equals 1 billion GB. Of course data is the biggest roadblock to cross channel marketing success.
    [Stats] 8 Tips for Running Your First Influencer Marketing Campaign
    Just check out the stats : 74 percent of people use social media to decide whether they want to buy something. This post originally appeared on Social Media Week. Did you know that most ads have an average click-through rate of only 0.06 percent? I don’t know about you, but that doesn’t seem like a good conversion rate for your hard-spent money. An area where we’re not seeing these kinds of rates of decline is influencer marketing.
    [Stats] Promoted Content: 5 Steps to Take Before Launch
    For example, if you’re a tractor manufacturer, you may want to promote a piece of content like “25 Interesting Stats about Agriculture.”. Thanks to the digital age we live in today, it’s very easy for brands to get their messages out via free marketing channels like blogs or social media. Years ago, early adopters of these platforms reaped the benefits of what were relatively untapped markets. Oh, how the times have changed.
    [Stats] 75 Interactive Infographic Examples to Inspire 2017
    Enter your zip code and see stats around loan amounts and delinquency in your area. It covers all the key stats and builds a ton of anticipation for the fight. LinkedIn has delivered hands-on interactive experience highlights trends and stats that show how important employee referrals in the recruiting process. Beer Stats. Interactive Stats of top players overall (active players only), top players by position, and the top teams.
    [Stats] See You at the 2017 LIMRA Distribution Conference
    Be sure to stop by our booth to download the Marketing Automation Guidebook, complete with stats, trends and real-world examples, take a look at our multi-channel platform capabilities and enter to win a pair of Beats headphones! Opportunities ahead. We are pleased to announce we will be joining other top brands at the 2017 LIMRA Distribution Conference for Financial Services.
    [Stats] Stop. Look. Listen. It’s time for an influencer marketing campaign
    So, while the stats support launching your own influencer marketing campaign, there are a three stop lights you should heed first: 1. By Brooke B. Sellas, {grow} Contributing Columnist. When I was a teenager, I was preoccupied with figuring out ways to sneak out of the house or get my parents to let me borrow the car for the night (neither went well).
    [Stats] The 29 Best Social Media Monitoring Tools
    Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Sample review: “Geckoboard allows us to glance at our social stats and mentions any time, and in real time.
    [Stats] This is the week that was in B2B: from surrogate meeting attendees to AI tools
    Okay there aren’t a huge number of surprises here but there are some great stats that capture the industry direction of travel. In a week where Netflix got a kicking for its dirty data centres , Forrester revealed who was most at blame for losing our data and Uber got sued by a philanderer , there was much to write home about in the world of B2B. Tongue in cheek B2B campaign' of the week. comes courtesy of Scandinavian airline Widerøe – and its spoof company Norwegian Meeting Services.
  • KAPOST  |  FRIDAY, FEBRUARY 10, 2017
    [Stats] How to Write Marketing Content More Efficiently
    Taking a peek at the social and website stats plus sales numbers can reveal deeper insight into what style of content can lead to a purchase in the buyer’s journey, and the type of content that inspires specific buyer personas to take action. For example, if stats show video as the go-to research and conversion tool for current and potential customers, move in that direction.
    [Stats] The Next Generation of Influencer Marketing
    This stat exemplifies how marketers are evolving their thinking and strategies for influencer marketing. Author: Ellen Gomes More and more marketers today are tapping into influencer marketing. Because influencer marketing has the potential to act as a new, relationship-based channel to reach new audiences and build credibility with existing audiences. From personal experience, influencer marketing can be a tough nut to crack.
    [Stats] Why You Should Question Most Video Marketing Stats You See
    We all know the value of a good stat. I don’t believe deception was the original intention, but I do think this type of stat speaks to the way marketers hunt for any information that makes them look good without properly vetting it first. After trying to get to the bottom of that misleading video stat, my team at Hurricane Video Marketing got the idea for a project. It can add weight to an argument or back up the proposed benefits of a business.
    [Stats] How Experiential Marketing Works: 7 Enlightening Tips
    That made it easy for people to share the experience in a branded way -- and remember those stats about how people love to share their event experiences online ? What makes a good story? Is it the happy ending? Maybe it's the valuable lessons, or the hilarious, unexpected plot twists. But what makes a story just that -- a shareable, captivating narrative -- is the experience it describes. It's the who, what, where, when, and how. It's the tale of what happened.
  • ACT-ON  |  TUESDAY, FEBRUARY 7, 2017
    [Stats] How to Get More Results Out of Less Content
    That’s no outlier stat, either. You’ve heard that scary old stat from Sirius Decisions, right? My, we’ve all been busy. According to the Content Marketing Institute and Marketing Pros, marketers have been creating quite a lot of content over the past few years ‒ and it looks like most of us will create even more of it this year. This actually worries me a little. I wonder if putting so much of our resources into creating more and more content might actually be a mistake.
    [Stats] 8 Timeless Business Lessons From Bill Belichick
    Stats were updated in 2016 to reflect Belichick's current coaching record -- and the CD and TiVo references were left for posterity. Editor's Note: This post was published in 2006. Many of you who are football fans or are from New England probably know who Bill Belichick is. For the rest of you, he is the head coach of the New England Patriots. Since he joined the organization in 2000, the Patriots have won five Super Bowls.
    [Stats] 34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More
    34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More. Back in October, I wrote a piece on Medium that covered the numbers behind some of today's top social media networks. From usage numbers to engagement statistics, it was incredible to see just how impactful networks such as Facebook, Twitter, and Instagram have become. For example, not only is Facebook home to 1.23
    [Stats] Why Video Should Play a Big Role in Your Account Based Marketing Tactics
    That’s not a stat any marketer would be pleased about. For many marketing organizations, ABM is a powerful acronym these days. To helps marketers harness that power, we hosted a few ABM marketing expert panelists last week to chat about account-based marketing, and the secret weapon you can arm that can make your ABM program truly remarkable in 2017. This is a recap of that webinar session. What is Account-Based Marketing?
    [Stats] 16 Video Marketing Benchmarks You Need to Know [Infographic]
    Share these key stats: grab this infographic and spread it around to your teammates, your own blog, your desktop screensaver, you name it! Whether you’ve been in the marketing world for the last 30 years or the last 30 days, you know that video is hot… …as in the #1 preferred content type of the average consumer, hot. And when something is so hot, you need to (a) use it (check!) and (b) maximize its performance. So how are you using video? How are your videos performing?
    [Stats] Data Driven Marketing Without a Data Management Strategy is Like a Day Without Coffee
    " And of course, us being marketers and all, here are some obligatory stats on data-driven marketing: 64% of marketing executives “strongly agree” that data-driven marketing is crucial to success in a hyper-competitive global economy. Ok, ok my title is just a tad self-serving, being the coffee-consuming-beast that I am but. you get the point. Over seven million. That's how many hits I got back when I Googled the term "data driven marketing."
    [Stats] Reputation matters: Finding meaning and direction (with a little advice from Blake Irving of GoDaddy)
    It’s not a quick fix , and you have to be willing to be transparent with your own salary data – that means taking the time to analyze what you pay men and women in like-roles and sharing it externally, even when the stats aren’t where you want them to be. By Kiki Schirr, {grow} Contributing Columnist. Your brand’s reputation can seem like its most important asset–or its greatest liability.
    [Stats] The 29 Best Web Analytics Tools
    Sample review: “While other analytics tools update once per day, Clicky gives you real-time stats and even lets you watch visitors’ actions live (spooky, but fun). Sample review: “W3counter offers you over 20 real-time web stats report to help you have a detailed information about the incoming traffic to your website. While chief marketing officers are under increasing pressure to quantitatively demonstrate the ROI of marketing investments, most still struggle with it.
    [Stats] This is the week that was in B2B: from MailShrimps to Robot media buyers
    Some choice stats include the fact that total marketing spend for B2Bers is on average 7.5% In a week when Trump waved two fingers to the world, 3D TV died a death and the pepper robot was revealed as the answer to Britain’s social care crisis, fortunately B2B marketers had plenty of things to distract themselves with: ‘How long is a piece of string’ of the week….
  • BIZIBLE  |  FRIDAY, JANUARY 27, 2017
    [Stats] The High ROI of Attribution: A Total Economic Impact™ Study by Forrester Consulting on Behalf of Bizible [Infographic]
    Take a look at the facts and figures behind the stats and see the impact of Bizible’s attribution solution B2B marketing attribution is an established piece of martech in today’s technology landscape, but marketers are left wondering about the comprehensive ROI of an attribution solution. How much value would it really provide? We don’t claim to speak for all attribution software, but we think Bizible’s attribution solution has proven to yield exceedingly high return-on-investment.
    [Stats] Engaging Earlier and Higher with Financial Peer Comparisons
    Click here to learn more and get your free trial: [link] Sources: Forrester: To Win Against Increasing Competition, Equip Your Salespeople With A Deeper Understanding Of Your Buyers Forrester: Why Don’t Buyers Want to Meet with Your Salespeople CEB - https://news.cebglobal.com/B2B-marketing-stats IDC, Top 10 Predictions SiriusDecisions - SiriusDecisions, Changes in Buyer Behavior. A common mantra for many sales strategies is to "Engage earlier and higher".
    [Stats] How Growth-Driven Design Impacts on Your Sales Process and Why You Shouldn't Ignore It
    Before I get into the stats (they’re going to happen eventually - this is a blog post about marketing after all), here’s another quick story that illustrates the impact of GDD: When I was 23 I was department manager at a major domestic chain store outside of NYC.
    [Stats] Why CMOs Need To Be Bullish On Mobile DMPs
    Stats Incredible. Since we are marketers and we all love stats, try these on for size. Not sure why I used the word "bullish" in the title. I don't think I have ever used that word before in a title or any of the thousands of posts I have written. Let's just call it the "Trump Effect" as to why I used that word instead of say confident or self-assured.
    [Stats] First Video in Business Benchmark Report: How B2B Companies are REALLY Using Video
    Here is a glimpse at some of the key findings from the 2017 Video in Business Benchmark Report published by Vidyard: B2B businesses have published 293 videos on average and will double the size of their video libraries within 16 months ( Tweet this stat! ). Businesses in High Tech and Manufacturing were the most frequent publishers in 2016 averaging more than 20 videos per month ( Tweet this stat! ). It’s no secret that marketers are investing more in online video than ever before.
    [Stats] How These 3 Companies Built Content-Enabled Campaigns: Paycor, Blackbaud, SnapApp
    These materials beat the expectations for creating first-time appointments as well as those for revenue, along with all of the stats we mentioned earlier. . With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats. . One way they’re doing that is through content-enabled campaigns. .
    [Stats] How These 3 Companies Built Content-Enabled Campaigns: Paycor, Blackbaud, SnapApp
    These materials beat the expectations for creating first-time appointments as well as those for revenue, along with all of the stats we mentioned earlier. . With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats. . One way they’re doing that is through content-enabled campaigns. .
    [Stats] 4 Secret Weapons for Sales Enablement
    Quick Reference Stats List. Give the salespeople what they want and produce a fast stat sheet! Author: Chris Gillespie There are nearly 17 million Google search results for “ marketing and sales alignment ”–too many in my mind, given that they all sound pretty much the same. Most of them beseech marketers and salespeople to “just get along,” but while they advertise “shockingly simple secrets,” most of them are troublingly vague.
    [Stats] The 32 Best Twitter Marketing Tools
    View monthly stats for tweets, tweet impressions, top tweets, profile visits, mentions, and new followers. See stats about any Twitter user including join date and timezone; any user’s top topics, hashtags and mentions; replies and retweets; sentiment; and most active times. While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Stats] 11 Soundless Videos We Love (And Why)
    And if you can, amp up your topic's social proof in the video's title by mentioning a prominent figure like Ariana Grande, a short stat, or superlative words like "popular," "best," and "worst" to draw attention that way. What was your most embarrassing office etiquette moment? For me, it was when I started to watch a hilarious video of a sheep screaming like a human and quickly realized my headphones weren’t plugged in.
    [Stats] The Importance of Influencer Marketing
    A few stats: 92% of people trust personal recommendations over brands – even if they don’t know the individual making the recommendation. These days, it’s not enough to have a hot digital marketing campaign. For all of the amazing new technologies that have popped up to help marketers reach their customers, there are also new technologies that have been invented to hide ads from viewers.
    [Stats] The 26 Best All-in-One SEO Tool Suites
    Sample review: “I love pairing Screaming Frog with URL Profiler for the ultimate 1-2-combo on all needed URL stats.” SEO has a lot of moving parts. Successfully getting your content to rank highly and stand out from the vast ocean of blog posts, articles, website content, videos, infographics, and other types of informative and persuasive marketing pieces being produced requires making sure no component is missing and everything is working together.
  • ACT-ON  |  WEDNESDAY, JANUARY 18, 2017
    [Stats] 5 Content Marketing Predictions for 2017
    Check out a few quick stats : Seventy percent of consumers place peer recommendations and reviews above professionally written content. The new year is here, and as marketers look back and reflect on the previous year — what worked, and what didn’t ‒ we also look ahead. As a group, marketers are doing pretty well with content marketing. Sixty-two percent of B2B marketers say that they were more successful in 2016 than in the previous year. But even so, it helps to look at upcoming trends.
    [Stats] Ad Blocking Is Not the Problem, It’s the Symptom
    However, a closer look at the findings revealed another interesting stat—83 percent of users agreed that “not all ads are bad, but I want to filter out the really obnoxious ones.” Tourists visiting São Paulo, Brazil might feel that something is missing. One reason could be that the world’s fourth-largest metropolis passed the Clean City Law in 2006, which outlawed all outdoor advertising, including billboards, storefronts, and public transit ads.
    [Stats] What We Learned From Our First Year on Medium
    Second, Medium stats are detached from the rest of our analytics. Editor's Note: This post was originally published on Context, a publication brought to you by Medium’s Creative Strategy team. Follow the publication to keep abreast of the best ideas in brand storytelling. Two years ago if you asked me to explain the concept of content marketing I would start by talking to you about planets.
    [Stats] This is the week that was in B2B: from workplace intrusion to millennial meltdown
    Get your fill of ‘mind-blowing’ B2B content/social stats here. In the week that an analyst firm dismissed the idea that we're going to be replaced by AI any time soon, a tech firm actually launched a smart hairbrush and flaws in voice activated systems became apparent , there was plenty to talk about in the world of B2B: 'Most expensive networking event' of the week.goes to the World Economic Forum in Davos.
    [Stats] How to (Finally) Simplify Your B2B Marketing Technology Stack
    The data team wants a double check a stat they aren’t certain is correct, while the web team is equally concerned about a figure that they just discovered is definitely reporting incorrectly—and that is going to affect web reporting as a whole. The VP of marketing at a B2B technology enterprise sits in her office. The space is cleanly decorated, sparse, and tasteful. On her desk there is only a neat stack of paper, her phone, and her computer.
  • VIDYARD  |  FRIDAY, JANUARY 13, 2017
    [Stats] How to Create Powerful Customer Testimonials Using Video
    Here are three main things to consider: Questions : Lay out your questions ahead of time to get the stats and information you need out of your interviewees, and plan what your story arc is. Smart companies create customer testimonials. So their potential customers can hear from (and relate to) people just like them. They learn why they should buy a product and how it could be beneficial to solving their problems.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Stats] 7 Trends That Will Change Social Media in 2017
    So far, Anderson’s theory is well-supported by the stats: A quarter of all apps that are downloaded are abandoned after just one use -- except for messaging apps. It’s the start of another year, which means you’re probably back in the office after vacation, hard at work on your New Year’s resolution. And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2017.
    [Stats] 4 Education Marketing Trends to Keep an Eye on in 2017
    The powerhouse engagement stats for video content keep growing. According to its stats, every day it reaches 41% of all 18-to-34 year-olds in the U.S. Content, SEO and email marketing are not going away but it's important to stay ahead of the curve so you don't fall behind. Here are some of 2017 education marketing trends that will help you to stay ahead of the curve. Video Goes Big and Goes Live. People watch more content online.
    [Stats] The 15 Best Special-Purpose SEO Tools
    Toss in a URL and see stats on keyword density, internal and external links and more.” Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking.
    [Stats] Marketers Are Sabotaging Their Content Programs
    When the Content Marketing Institute releases its annual Benchmark report, I beeline for one stat: How many people had a documented content strategy? Every year, the shockingly low number of marketers who have a documented content strategy has been the most troubling stat in the robust report. I always expect to see a dramatic rise, but it usually lingers around 33 percent. It finally jumped a bit this year—to 37 percent for B2B marketers and 40 percent for B2C marketers.
    [Stats] 31 Influencers to Follow in 2017
    In his free time, he is a Brewers fan and baseball stats nerd. Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing.
    [Stats] 7 Ways to Generate Leads on Social Media
    Use images, gifs, or stats to visually tell the story of your content. Author: Lisa Marcyes When you hear the term lead generation, social media probably isn’t the first thing that comes to mind…but maybe it should be.
    [Stats] 7 Resolutions Your School's Marketing Department Should Make
    That's just one jaw-dropping stat on the power images have in your content. It's once again that time of year for taking a good look at the lessons we've learned from our marketing efforts and resolving what we will, or won't, do again in 2017: 1) Less Bulk Email. Your prospects want to know you see them. Personalized emails provide 6x the transaction rates as generic email. Yet the bar for what qualifies as "personalized" is getting higher.
    [Stats] What is a Q&A Case Study? And Why is it Great for B2B Marketing?
    Also, including stats about the customer in a bite-sized form is a good idea. Guest post by Zachary Moore. Today, 88% of consumers look at reviews before making an online purchase. This trend makes case studies more important than ever. A case study is more than a review or a testimonial. A good case study paints a picture, tells a story. It highlights your successes in a way that turns potential buyers into actual customers.
    [Stats] 2 Out of Every 3 Digital Media Minutes Now Spent on Mobile
    The stat, (see chart below) which comes courtesy of comScore is yet another example of mobile finally delivering on the promise of keeping customers connected to the brand - anytime, anyplace. Right off the bat the fact that 2 out of every 3 digital media minutes is spent on mobile should surprise absolutely no one, least of any marketer reading this.
    [Stats] Blast Off: The Internet of Things Is Headed to Mars
    Or, they could integrate with healthcare wearables to provide stats about a consumers’ biometrics during activity—running and cycling apps have already capitalized on this opportunity. Today, Mars is the next frontier for space exploration, and NASA plans to send astronauts to the Red Planet sometime in the mid-2030s. A private company called Mars One has set even more aggressive goals, with plans to send up 24 volunteers on a one-way trip to Mars.
    [Stats] 6 Phrases that Kill Your Credibility with Clients
    Your clients only care about your past successes in the context of how they can directly provide value now, so avoid reading off a laundry list of accomplishments or stats. Establishing credibility isn't just about asserting your intelligence or expertise. Real credibility comes from a careful balance of trust, empathy, and good judgment. And it needs to be attentively nurtured throughout your client relationships.
    [Stats] The Talent War, and Other Big Content Marketing Trends for 2017
    I’ve mentioned this stat before: In September, a study by Beckon found that the top 5 percent of branded content accounts for 90 percent of all engagement. Some people have used this stat to argue that content marketing is a risky or failed venture. The best brand newsrooms will take this stat, stick it on their wall, and force themselves to ask one question about every piece of content they create— is this a 5 percent piece?
    [Stats] 2017: The Year of the Data Driven CMO
    I have to go back and re-process that stat again, the one where 70% of marketers use surveys to ascertain data about their customers. Happy New Year everyone! I hope everyone had a great holiday season and I wish nothing but the best for everyone in 2017 and beyond. Now, as for you, the CMOs of the world, as we wave goodbye to 2016, the time has come to wave goodbye to some bad habits when it comes to the use of data and data driven marketing.
    [Stats] The Science Behind the Most Popular Infographics of 2016
    Visualized numbers: Uses icons, colors, and other graphical elements to visualize stats and figures. What makes people want to share an infographic? Is it a certain color scheme that catches the eye? Do certain formats work better than others? Or, in the end, is it all about the content? At Visme , we set out to answer these questions by performing a content analysis of the most shared infographics on social media.
    [Stats] Why Your Company Might Need a Content Audit
    Here’s a scary stat: one-third of B2B marketers don’t track where their leads come from. View more content marketing stats and trends. Content is used as a valuable marketing tool across all industries. From social media content to long-form evergreen content, marketers constantly write to build awareness and nurture relationships. While the goal of content marketing is clear, many companies forget to track what type of content is actually working.
    [Stats] Five Stats That Make the Case for B2B Content Marketing
    Effective lead generation is a vital ingredient for business-to-business (B2B) success. Without a steady flow of leads to your website or salespeople, your business won’t survive. Perhaps you are seeing leads come to your website, but they are not as qualified as you would like. If that is the case, then here are five statistics about lead generation that may help; they shine some light on conversion rates. 96% of website visitors are not ready to buy. Source: Marketo.com).
    [Stats] 22 Tantilizing Content Marketing Stats and Facts
    December 27, 2016 by Tom Pick With the near-universal embrace of content marketing—93% of B2B marketers are using content marketing, and B2C marketers are close behind—the amount of brand content. read more. Marketing
    [Stats] 25 Content Marketing Stats to Guide Your 2017 Strategy
    The post 25 Content Marketing Stats to Guide Your 2017 Strategy appeared first on Marketing Insider Group. With 2016 coming to a close, now is the time to look ahead and start planning for the lap around the sun. And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 25 […].
  • ACT-ON  |  TUESDAY, DECEMBER 27, 2016
    [Stats] The Crash Course in Mobile Content Every Marketer Needs Now
    There’s a slew of stats to verify mobile’s rising dominance, but I think you get the idea. You know how real estate people like to say, “location, location, location”? It’s time digital marketers started saying “mobile, mobile, mobile.”. Here’s why: There’s more traffic on the Internet from mobile devices than from desktops. And that’s been true since 2014. 56% of content consumed today is consumed on a mobile device.
  • ACT-ON  |  MONDAY, DECEMBER 26, 2016
    [Stats] Measuring Year-End Marketing KPIs – Where’s the Data?
    short URL to see your stats. . Where did the year go? We’re wrapping up 2016 and there’s less than 10 days left in the year! Marketers are gearing up to close out the year strong with holiday marketing, a topic we covered in our post about holiday marketing. The sales cycle may vary for your business but year-end marketing opportunities are still available, so make sure to check out last month’s post.
  • JUNTA 42  |  SATURDAY, DECEMBER 24, 2016
    [Stats] This Week in Content Marketing: Fake News and Why It Spells Opportunity for Brands
    The “stat soup” of data presented in the graphic – which is based on a survey of 300 in-house marketers, agencies, and freelance creatives – seems impressive; yet we are both skeptical of some of the findings, and are also troubled by the article’s inclusion of an additional data point Robert and I have contested in the past: that content marketing is 62% cheaper than traditional marketing.
    [Stats] Blogging for SEO: How to Write Blogs that Rank on Page One
    Compelling stats help you build a more convincing and concrete argument that will get your readers thinking (especially when they’re from trustworthy sites they know and love). Did you know that the search result in #1 position on Google gets 33% of search traffic ? And that page 1 search engine results resulted in 92% of all traffic, dropping off by 95% for page 2? Numbers don’t lie.
    [Stats] Webinar: State of Content Marketing 2017
    That’s a stat you’re going to hear a lot in 2017.) Last January, a potentially wise man predicted that the smartest brands would publish fewer stories in 2016, putting more of an emphasis on larger editorial projects rather than churning out 600-word blog posts. Did that come true? Sort of. Beckon, a marketing data firm, found that 5 percent of all branded content gets 90 percent of attention.
    [Stats] The 20 Best SEO Rank Tracker Tools
    16) STAT Search Analytics. Management guru Peter Drucker famously said “You can’t manage what you don’t measure.” ” Search engine optimization offers a broad array of measurable elements. But two of the most basic are website visits from organic search and target keyword rank. Web analytics tools like Google Analytics or Clicky are great for the former. For the latter, SEO practitioners and digital marketers turn to rank tracker (a.k.a.
    [Stats] 4 Cross Channel Marketing Stats Marketers Need To Know Going Into 2017
    As 2016 winds down and we all look forward (hopefully) to some time off from work and spending time with family and friends, I thought it a good time to give some marketers some cross channel marketing stats to get to know up close and personal as we head into 2017. This, perhaps more than any other stat , speaks to the clear and present need for a solid, robust cross channel marketing strategy.
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