• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Stats] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    viewer stats. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. Table of Contents: Why Online Presentations Belong In Every Content Strategy What Is An Online Presentation? world.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Stats] Closing the Loop on Social Leads
    The next section delves into the metrics of social that you can use to take granular stats, such as Likes, retweets, +1s etc. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. So, as social. business.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Stats] The Marketing Automation Executive Value Guide
    Learn how to start the right conversations, and pick up tips and stats to help you sell marketing automation to the C-suite
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 18, 2014
    [Stats] BYOD: A Building Block of the New Mobile Office
    Related Stories Infographic: The Key to World-Class Customer Service Three Stats Marketers Need to Know When Thinking About Smartphones Feature Friday: Queue Callbacks. 'Here’s a number for you: 70% of mobile professionals will conduct their work on personal devices by 2017. BYOD is becoming a key factor in the growth of inside sales.
  • EARNEST ABOUT B2B  |  TUESDAY, DECEMBER 16, 2014
    [Stats] Should your business be vlogging? Can it fit into your B2B marketing strategy?
    Some quick YouTube stats for perspective’s sake: More than 1billion unique users visit each month. 'The Sunday Times magazine recently made a bold statement: ‘ if you haven’t heard of Alfie Deyes, then you are old. Simple’. Alfie Deyes has taken the virtual world by storm with his ‘Pointless Blog’ vlog (aka video blog). Emotional Resonance.
  • BLOG MY CALLS  |  MONDAY, DECEMBER 15, 2014
    [Stats] Top Tools to Help Your Business stay on top of Twitter
    You have the option of creating a custom short domain to represent your brand and you can view the stats for any Bit.ly 'Whether your twitter presence is limp and static, or broadening on a daily basis, the right tools can help you both manage and nurture the influence of this social beast. links you share through your dashboard. Read More.
  • FATHOM  |  MONDAY, DECEMBER 15, 2014
    [Stats] Consumer Brand Manufacturing Spotlight: Holiday Shopping Stats
    'It’s the holidays, which means, as a marketer for a consumer brand, chances are you’ve seen an endless parade of stats about the habits of holiday shoppers. I’m not going to bludgeon you with 10, 19, or 99 more stats. All stats taken from  this infographic by Mainstreethost. Fear not. What does this mean?
  • VOICE-BASED MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Stats] Infographic: The Key to World-Class Customer Service
    Check out our brand new infographic below, and if you want more stats, feel free to download our free white paper, Beyond the Cloud: The Next Generation of Virtual Call Centers. 'Recent studies show that customers across all industries are increasingly frustrated with the level of service they receive. Call Routing Virtual Call Center
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Stats] Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame
    I felt simultaneously thrilled and terrified because I knew I had to actually use some of what I learned in college stats for my job. Yep, that''s a lot of stat jargon. 'Do you remember your first A/B test on email? Nerdy, I know.) sat on the cusp of knowing just enough about statistics that it could be dangerous. Ta-da! And so on.).
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 9, 2014
    [Stats] How to Fight the Infobesity Monster with Quality, Shareable Content
    The above stats, in combination with the more than 150,000,000 blogs currently in existence confirm one thing: In the content marketing world, competition is pretty darn steep. 'With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. those eyes!).
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [Stats] The Evolution of Social Media Since 2004 [Infographic]
    Check out this infographic from MediaVision for a full timeline and what each network''s usage stats look like right now. 'Can you believe it''s only been 10 years since Facebook was founded? Perhaps many of you feel like it was just yesterday when "friend" was just a noun and the phrase "pics or it didn''t happen" wasn''t a common quip.
  • VOICE-BASED MARKETING  |  MONDAY, DECEMBER 8, 2014
    [Stats] Three Stats Marketers Need to Know When Thinking About Smartphones
    We’ll include the infographic below, but we wanted to highlight three stats that matter for all marketers—not just those with a stake in retail—for you to consider when you’re thinking about mobile marketing. The post Three Stats Marketers Need to Know When Thinking About Smartphones appeared first on Ifbyphone.
  • FATHOM  |  TUESDAY, DECEMBER 2, 2014
    [Stats] The Ultimate 2015 SEO Redesign Checklist
    WordPress pulled some pretty amazing stats on blogs in 2014, including the fact that over 409 million people view more than 18 billion blog pages each month, and that over tens of thousands of new WordPress blogs are being created every day. 'If you’re planning on a website redesign heading into the new year, read on! Why start from scratch?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 2, 2014
    [Stats] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources. General Marketing Stats. Online Demographics Stats. 13 Content Marketing Stats. Blogging Stats. Visual and Video Marketing Stats. SEO Stats. Facebook Marketing stats.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 1, 2014
    [Stats] Are Infographics Right for Your Business? The Pros, Cons + Tips
    To create an infographic doesn’t mean you must only use stats and data. 'Infographics are creative, educational, attention-grabbing and can be a powerful marketing tool , but are they right for your small business? To help you answer that question, we explain the pros and cons. and have actionable tips to get started. The pros. Easel.ly
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 1, 2014
    [Stats] 3 Reasons Your Call Strategy Must Have More Influencers than C-Suites
    did some digging in AG’s instance of Salesforce.com and came upon a pretty valuable stat when it comes to passing leads in the C suite: Of all the leads our SDR’s have passed in 2014 that have gone to a next step in our client’s sales process, less than 10% had titles in the C Level. We don’t want to waste our time with Managers or Directors.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 1, 2014
    [Stats] 5 Common Infographic Pitfalls to Avoid at All Costs
    But in order for them to have the desired effect, we have to choose the right topic, pick the right stats, and design them to convey our message in a fun and shareable way. 'Author: Dayna Rothman Infographics should be a critical (and fun) part of your content marketing mix, but it can be difficult to get them just right.
  • HUBSPOT  |  TUESDAY, NOVEMBER 25, 2014
    [Stats] How to Be Successful on Twitter: 9 Surprising Stats to Know
    Have a read below and let us know if any of these stats were surprising to you, too. 'There are 284 million monthly active users on Twitter and chances are, you''re one of them -- we''re certainly are. Unfortunately, just because all of us are active on Twitter doesn''t mean we''re using it the right way. and what doesn''t. Click to tweet! ).
  • HUBSPOT  |  FRIDAY, NOVEMBER 21, 2014
    [Stats] 29 Charts & Stats on What Matters Most to Marketers Right Now
    Below is a highlight of the main charts and stats from the 2014 State of Inbound Marketing , HubSpot''s most recent survey of 3,500 marketing and sales professionals across all company sizes and job titles. 'The best marketers I know are curious. They''re curious about the latest social media update. Who Practices Inbound?
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, NOVEMBER 19, 2014
    [Stats] Google Rolling Out Mobile-Friendly Label in Search Results
    Even though, according to the stats I see on my clients’ Google Analytics, the bulk of business-to-business related searches take place on a desktop, mobile device usage is growing. As you can see in the screenshot, Google has added the “mobile-friendly” label to my website’s listing but not the two below it.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Stats] Stats Shouldn't Stand Alone: Why You Need Data Visualization to Teach and Convince
    While the stats are depicted with text and images, the visual leg work hasn''t been done to present the data in charts, tables, graphs, or other visualizations that utilize differences in length/size, shape, orientation, and color to decrease mental processing on your viewer. 'What makes a good story? That''s where data comes to your aid.
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 19, 2014
    [Stats] The Content Marketing Word Of The Year?
    used some stats and research and graphs to show that content marketing is all the marketing that’s left. 'Well if you haven’t heard, Oxford Dictionary has released their annual “ word of the year.” ” After 2013’s word of the year  selfie , the 2014 word of the year is vape. Native advertising. Storytelling.
  • EARNEST ABOUT B2B  |  WEDNESDAY, NOVEMBER 19, 2014
    [Stats] Has technology made marketing easier and better, or just faster?
    once heard Dave Trott speak at Another marketing conference and he quoted a stat that said that 89% of advertising is a waste of money. 'Technology and data allow us to get our marketing right. We just need to take the time. Before the Internet (and all the data that comes with it) arrived, things were done differently – they had to be.
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Stats] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
    If you''re sharing a quote, stat, or article from a brand or user, be sure to include that brand or user''s handle in the tweet. 'Here''s how many marketers handle their social media strategy: Craft update. Select Facebook, LinkedIn, and Twitter. Auto-publish update to all three networks. But there''s a huge flaw with this strategy. see 2.7%
  • HUBSPOT  |  FRIDAY, NOVEMBER 14, 2014
    [Stats] 9 Real-Life Conversion Rate Optimization Tests to Try Yourself
    month later, we looked the following stats for the slide-in CTA and the static CTA at the end of the post: Clickthrough rate (CTR) - What percentage of visitors clicked each CTA? 'I don''t know about you, but I learn best by looking at examples. But in conversion optimization, examples are especially hard to come across. The result?
  • HUBSPOT  |  FRIDAY, NOVEMBER 14, 2014
    [Stats] How to Make Your Infographic Clickable in 10 Minutes or Less
    The last one is your stats button, which I''ll go over in the last section of this post on tracking your infographic''s success. Here''s how to find those stats: Step 1: If you haven''t already, log in to your Thinglink account and open up the infographic you''d like to track. Step 3: Check out your stats. Pretty cool, eh?
  • VIDYARD  |  THURSDAY, NOVEMBER 13, 2014
    [Stats] How to Use Data to Make Your Video Marketing More Strategic
    The trouble is, simply collecting your video stats doesn’t translate directly to getting the most out of your marketing videos. '86% of marketers are using some form of measurement of video marketing effectiveness, according to a recent video marketing research report. The magic lies in what you do with that data once you’ve collected it.
  • VOICE-BASED MARKETING  |  THURSDAY, NOVEMBER 13, 2014
    [Stats] Infographic: How Smartphones Have Transformed Retail
    According to the stats in our brand new infographic, smartphones erase the line between online and offline, connecting customers to businesses in ways that mean exciting things for a future of mobile-friendly commerce. 'There’s no denying it: we’re living in a mobile era. But how have smartphones changed the way we shop?
  • SYNECORE  |  WEDNESDAY, NOVEMBER 12, 2014
    [Stats] Consumers Go Mobile for the Holidays
    Along with the “research/compare features” stat above, this one surprised me a bit. 'Aside from watching Europeans landing space probes on comets , I can think of nothing more enjoyable than poring over holiday season mobile device usage data. Let’s dig in…. Most Shoppers Digital; Desktop Usage Down, Mobile Usage Up. In fact, fully 85.7%
  • EARNEST ABOUT B2B  |  TUESDAY, NOVEMBER 11, 2014
    [Stats] This is the week that was: It's been emotional
    We didn’t want anyone to miss out on the emotional roller coaster so we ‘crunched’ all the best quotes, stats and facts from all the sessions into one slideshare. 'A weekly round up of the best content in the world of marketing. Here is the best of the best from the week that was. Slideshare of the week. Enjoy and share away. Tool dominant.
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Stats] How to Use Data Visualization to Win Over Your Audience [Free Ebook]
    When you present your stats, facts, and figures properly using design techniques like changes in color, size, or orientation, your numbers can help you: Answer questions , such as, “How many website visitors did we have last month?”. Think about it. Discover new insights like, “The majority of visitors went straight to our blog.”.
  • EARNEST ABOUT B2B  |  FRIDAY, NOVEMBER 7, 2014
    [Stats] Email Marketing for different buyer personas
    They’re “scanners” who search for cues so grab their attention above the fold and have a strong headline, some bold messages and a few killer stats or facts that would answer questions like: What makes you the best choice? 'Email Marketing for personality types - what''s the strategy? Navigation dominant. Tool dominant. Successful.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 6, 2014
    [Stats] 5 Fresh B2B Marketing Stats & What They Mean to You
    There are so many good reports and surveys being conducted (* cough ) and truthfully, some of the stats surprise me. Today, I’m going to look at some of these more surprising stats and discuss what they really mean to marketers. For someone who doesn’t have a lot of extra time to go out and find those, it’s a fantastic resource.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 5, 2014
    [Stats] 3 PR Hooks for the Holidays – How to Garner More Buzz
    Things to include might be revenue growth, employee growth, customer growth and even fun, out-of-the-ordinary stats like how many cups of coffee your staff consumed. 'The last few months of the year are here, the weather is cooling down and people in general are in a happy, jolly mood – including the media. Throw a fundraising soiree.
  • SYNECORE  |  TUESDAY, NOVEMBER 4, 2014
    [Stats] Mobile First Means Content First with Responsive Web Design
    Here are a few stats that reflect the emerging mobile consumer paradigm: In 2013, 1.4 'Mobile First = Content First. often hear this mantra championed by Synecore’s in-resident web design diva, Jacey Gulden. promotional, informational, entertaining; TOFU, MOFU, BOFU). Content Navigation – refers to the way the content is laid out on the site.
  • VOICE-BASED MARKETING  |  TUESDAY, NOVEMBER 4, 2014
    [Stats] Clean Up Those Distribution Lists: Improve Email Performance by Removing the Unengaged
    Related Stories 5 Crucial Things CMOs Need to Know from the IBM CMO Study Mad Men vs. Math Men: 6 CMO Imperatives in the Age of Anti-Advertising 10 Stats About Mobile That Will Make You Think Twice About Your Marketing. 'Email performance metrics are something that all markers should be measuring and reporting on. percent of emails with 3.2
  • HUBSPOT  |  SUNDAY, NOVEMBER 2, 2014
    [Stats] More Content, More Problems: An Inside Look at the Struggles of a Sales Rep [Infographic]
    Below the infographic we called out some key stats. Key Stats: Over 40% of marketing materials are not used by sales teams. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Sales reps have a lot of responsibilities. In some organizations, this can be up to 90%.
  • SYNECORE  |  THURSDAY, OCTOBER 30, 2014
    [Stats] Ad Retargeting: It’s About Context, Relevance & Value
    The following stat is especially interesting: over two-thirds (69%) of consumers surveyed are uncomfortable with advertisers knowing which websites they’ve visited – an uncomfortableness rate that is only marginally lower than knowing their home address (72%) and current location (71%). But how does ad retargeting work? Annoyance Factor.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 30, 2014
    [Stats] Ifbyphone Makes Built in Chicago’s Top 100 Digital Companies List
    Related Stories Feature Friday: Customizing Your Account Smartphones Erase the Line Between Online and Offline Purchasing for Omnichannel Retail 10 Stats That Underscore the Growing Value of Integrated Data Analytics. 'For the third year in a row, Ifbyphone has made the list for Built in Chicago’s Top 100 Digital Companies in Chicago !
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 30, 2014
    [Stats] Banner Ads Must Die!!!
    Consider the stats: You are 31 times more likely to win the lottery than to have someone click on your banner ad ( Business Insider ). 'Earlier this week I was asked for my view on  which marketing tactic  is like “The Walking Dead” of marketing. And those are all good ones. Banners. Die!!! Your customers ignore them. Comscore ).
  • MARKETING ACTION  |  TUESDAY, OCTOBER 28, 2014
    [Stats] 5 Rules for Using Social Selling to Crush Quotas and Build Your Social Funnel
    Who the heck wouldn’t want to try social selling with a stat like that? 'OK, I’ll admit it. At first, I didn’t buy into the “social selling”craze. d see social media experts popping up everywhere, claiming that social selling was the wave of the future. My bad.). ” Say what? Who Practical advice lacking .
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 27, 2014
    [Stats] Boo! Stop Scaring Your Customers Away with Bad Customer Service
    One last stat: in 2013, 62% of global consumers switched service providers due to poor customer service experiences, up 4% from 2012. 'This time of year, being scared is generally a good thing. Haunted houses, scary movies, ghost tours: a good fright is what everyone is after…unless you’re running a business. Five minutes. The post Boo!
  • NUSPARK  |  MONDAY, OCTOBER 27, 2014
    [Stats] 10 Customized LinkedIn Communication Tactics That Will Increase Response
    Watch your stats – Keep an eye on your stats. 'Are you getting the most out of your LinkedIn account? This professional social media giant boasts 240 million active users, 79 percent of which are age 35 or older and earn an income of more than $75,000 a year. These ten tips will help you get the most out of your LinkedIn profile.
  • HUBSPOT  |  MONDAY, OCTOBER 27, 2014
    [Stats] 12 Data-Backed Tips to Increase Your Conversion Rate on Twitter [Infographic]
    </strong><br /><br /><a href=''[link] src=''//cdn2.hubspot.net/hub/53/file-1928684494-jpg/12_Twitter_Stats_to_Help_Get_You_More_Conversions_(1).jpg?t=1414059681887&t=1414379029175'' Right now,  only   34% of marketers  use Twitter  to successfully generate leads. Share This Image on Your Site. Social Media
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 24, 2014
    [Stats] Feature Friday: Customizing Your Account
    Related Stories Smartphones Erase the Line Between Online and Offline Purchasing for Omnichannel Retail 10 Stats That Underscore the Growing Value of Integrated Data Analytics Feature Friday: Live Monitoring. 'Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). General
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 23, 2014
    [Stats] 8 Easy SEO Tools Everyone Should Use
    This is a tool most SEO experts use daily, as it gives you a glance at a site’s stats quickly. 'Search engine optimization is something you need to do to help people find your business online. To help you ace those SEO efforts, we’ve got 8 awesome tools you should use. So let’s get our SEO tools on! Free Tools. Paid Tools.
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 22, 2014
    [Stats] Smartphones Erase the Line Between Online and Offline Purchasing for Omnichannel Retail
    Related Stories 10 Stats That Underscore the Growing Value of Integrated Data Analytics Feature Friday: Live Monitoring 12 Stats About Local Search and Mobile Search in 2014. 'Have you ever gone to a store to make a purchase and then hopped on your smartphone while in the store to make sure you were getting the best deal? General
  • HUBSPOT  |  WEDNESDAY, OCTOBER 22, 2014
    [Stats] 13 Email Marketing Hacks That Can Help Double Your Response Rates
    Take back ownership and write some better copy that gives prospects more choices of what to do next stat. 'INBOUND 2014 was not short on good content. But, But, despite the large venue, some speaking events were so popular that it was short on seats. Few things make a speaker feel better than seeing every single chair in their room full.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Stats] 5 Crucial Things CMOs Need to Know from the IBM CMO Study
    Related Stories 10 Stats About Mobile That Will Make You Think Twice About Your Marketing Mad Men vs. Math Men: 6 CMO Imperatives in the Age of Anti-Advertising Vitals Enhanced Listings Drive 7.5 CMOs influence CEOs more than almost any other exec. CEOs are increasingly calling on CMOs for strategic input, according to the study. It’s true.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 21, 2014
    [Stats] The Dos and Don’ts of Review Sites
    Here are a few recent stats from various consumer surveys: 90% of consumers say their buying decisions are influenced by online reviews. 'The evolution of online review sites over the past few years has been a boon to both small businesses and consumers. As a small business, review sites give you a greater online presence.
  • VIDYARD  |  MONDAY, OCTOBER 20, 2014
    [Stats] Track Exactly Who’s Watching Your Videos in Emails
    Using the vyemail query string allows me to check the viewer stats for the person with the email address user@test.com. 'As online video becomes increasingly popular, the methods you can use to distribute videos are increasing too. Still, there’s something to be said for a good ol’ fashioned email. It looks something like this: Wow! Marketo.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Stats] 10 Stats That Underscore the Growing Value of Integrated Data Analytics
    Here are a few stats to reinforce how marketers are embracing big data and data analytics and trying to determine best practices to integrate this vast amount of information. The post 10 Stats That Underscore the Growing Value of Integrated Data Analytics appeared first on Ifbyphone. Why yes, I did. Accenture) 2. Accenture) 3.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 16, 2014
    [Stats] SMX East 2014: Key Takeaways & Statistics from the Show
    ve included three themes I found the most interesting along with several stats that were mentioned throughout the show I believe are worth noting. 'At the beginning of October, Derek and I headed down to New York for SMX East. Photo courtesy of Akvile Harlow. It also makes it much easier to compile the blog post you’re reading. That’s crazy!
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 15, 2014
    [Stats] 10 Reasons Social Logins Could Be a Game Changer
    As you can see from the stats in this post, if you have a website in which people are logging in to make a purchase, register, or try out a service, it’s certainly worth a try. 'Social logins – You see them often, and you’ve probably used them several times to log on to various web sites. More revenue. Valid emails.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Stats] Mad Men vs. Math Men: 6 CMO Imperatives in the Age of Anti-Advertising
    Look at these stats. Related Stories 10 Stats About Mobile That Will Make You Think Twice About Your Marketing Vitals Enhanced Listings Drive 7.5 'In this digital era, the buyer’s journey has changed. Most CMOs are aware of this and are taking steps to adjust their strategies accordingly. Customers are online. Engaging. Call Tracking
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Stats] 10 Stats About Mobile That Will Make You Think Twice About Your Marketing
    With that in mind, here are ten stats that will—or at least they should—turn your head and make you think twice about what you’re doing with your marketing. See next stat. Putting a number in your ad is a no brainer with stats like these. Now we as businesses are beginning to learn how to target them as both as well. Let them.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 10, 2014
    [Stats] Feature Friday: Live Monitoring
    Related Stories 12 Stats About Local Search and Mobile Search in 2014 Three Important Elements of a Powerful A/B Testing Strategy Social Media Week Chicago: How to Integrate Stats Into Your Marketing. 'Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). General
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Stats] The Ultimate Guide to Hiring Effective Marketers
    Look at one troubling stat in this summary, from a three year study by LeadershipIQ. 'Let’s play a game, you and I. You’ll be the CEO of your business, I’ll be a person with magical powers. I’ll use these powers to grant you a look at the life of one of your employees. Let’s say his name is Malcolm Marketer.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 8, 2014
    [Stats] New Blogger Outreach Research Reveals Insights for Marketers
    'I love data, stats and research so I was uber excited to find some new blogger outreach research and of course; I had to share! Econsultancy recently surveyed over 250 of the UK’s top bloggers to provide insights into what bloggers really want when it comes to working with brands and agencies. Blogger Outreach
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 6, 2014
    [Stats] The Big List of Inside Sales Messaging Statistics
    If you don’t think your inside sales messaging strategy needs to change, check out these important stats, and then tell us if you’re convinced. Tweet this stat. Tweet this stat. Tweet this stat. Tweet this stat. Tweet this stat. Tweet this stat. Tweet this stat. Tweet this stat.
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 6, 2014
    [Stats] 12 Stats About Local Search and Mobile Search in 2014
    The post 12 Stats About Local Search and Mobile Search in 2014 appeared first on Ifbyphone. 'Since each day hundreds of thousands of people in the U.S. alone use search engines to find products or services that are located near them, it’s important to understand how their behavior across devices influences purchasing decisions. General
  • SOCIAL MEDIA B2B  |  MONDAY, OCTOBER 6, 2014
    [Stats] 20 Most Important Stats from the 2015 B2B Content Marketing Report
    The first, and most notable stat in this report is that number of B2B marketers using content marketing has gone down from 93% last year to 86% this year. Tweet this stat ). Tweet this stat ). Tweet this stat ). Tweet this stat ). Tweet this stat ). Tweet this stat ). Tweet this stat ).
  • WRITTENT  |  FRIDAY, OCTOBER 3, 2014
    [Stats] 17 Must-Know Copywriting Techniques
    Use Facts & Stats. 'Whether you are a complete novice or a seasoned copywriter, sharpening your copywriting skills is always a good thing. There are some tricks of the trade that never go out of style, and the following copywriting techniques can help you master effective and memorable copywriting. Tell a Story. Speak to the Reader.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 2, 2014
    [Stats] Keep consumers clicking on your online videos
    Consider these stats: 65 percent of consumers are visual learners and the brain processes visual data 60,000 (!!!) On the surface, it would seem like shorter videos would see higher completion rates than long-form ones, but the stats do not back that up. times faster than text alone. million words, according to Forrester Research.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 1, 2014
    [Stats] 20 Interesting Holiday Fun Facts to Share
    From how many billions of dollars will be spent on Halloween or Black Friday, or how many millions of turkeys are eaten on Thanksgiving Day, to the number of users who  actively search for free shipping, there’s a holiday stat for everyone. Want to schedule these stats as social posts ahead of time? marketingprofs.com )  .
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 1, 2014
    [Stats] The 1 Key To Success In Content Marketing (And Life)
    Some other interesting stats from the report: 70% of B2B marketers are creating more content than they did one year ago. 'Recently Joe Pulizzi shared his secret to content marketing (and life) success: write down your goals. And And then review them every day. Let me save you 1,285 clicks. His main point: document your goals.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 1, 2014
    [Stats] Looking for Higher Marketing ROI? Engage Your Customers
    Consider the following stats: According to Bain & Company, it costs between six and seven times more to acquire a new customer than to retain ones you’ve already got. By engaging your customers in a way that helps them realize success, you lessen the chances that an acquired customer will become part of your churn stat.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 30, 2014
    [Stats] 26 Awesome Search Engine Marketing Guides
    Jim Dougherty presents an infographic from DMNews containing a number of interesting SEM-related stats, such as that paid search has a higher average conversion rate (2.6%) than organic search (1.9%), and that paid search accounts for 44% of all search engine traffic revenue for online retailers. Image credit: Placeit.net. by WordStream.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Stats] Take Facebook & Instagram to the Next Level: How to Make a Hyperlapse Video
    sure didn''t, and this video from Denmark''s Tourism Organization makes me want to hop on a plane over there stat. 'Over the years, I''ve noticed that there are certain brands that have managed to stay on top of cool social media trends. know how hard it is to keep up with all the changes. There''s a lot going on in that world. Mazama.
  • VOICE-BASED MARKETING  |  MONDAY, SEPTEMBER 29, 2014
    [Stats] Three Important Elements of a Powerful A/B Testing Strategy
    Related Stories Social Media Week Chicago: How to Integrate Stats Into Your Marketing Social Media Week Chicago: Elements of Word of Mouth Marketing Social Media Week Chicago: Building a Tech City with Rahm Emanuel. proper A/B test has two variations of a web page – the A and the B version. Thanks for reading! General
  • EARNEST ABOUT B2B  |  MONDAY, SEPTEMBER 29, 2014
    [Stats] This is the week that was: All things inbound
    Stat bank of the week. 'It’s been a whirlwind week at Earnest HQ but that won’t stop us going ‘content fishing’ and rounding up the best of the best from the wild, wild-west that is the world wide web. Here’s what we dug up. Enjoy. And it wasn’t just a jolly. Read, enjoy and steal at your will. Take a look.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 26, 2014
    [Stats] Are You There, Journalists? It's Me, PR
    If we''re delivering a stat, a quote, or exploring a new angle for our clients, you can bet that we’re going to hand it to you in a tight, well-researched package. 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Dear Journalists, It''s me, PR. and a manner of other items.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Stats] What Twitter Can Teach us About Marketing Automation Users
    Recently,  RingLead and Stat Social partnered up to take a close look at how marketing automation users engage on Twitter. 'Author: Amanda Nelson Marketers are always looking to better understand their audience, and to better address their needs — especially when it comes to social marketing. Curious about what we learned? Want more?
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 25, 2014
    [Stats] Social Media Week Chicago: How to Integrate Stats into Your Marketing
    That’s why we decided to attend an event that was a little more serious, focused on something that marketers know the importance of but often overlook: stats. We sat with Pat Kopisckie from HY Connect and Greg Kirkorsky from STATS and learned how even though a picture is worth a thousand words, stats might be worth more.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 25, 2014
    [Stats] Ad Retargeting 101
    Retargeting can boost ad response by 400% (CMO.com, 15 Mind-Blowing Stats About Retargeting , Nov. 'Every business discipline has its own lexicon. You could make a game out of matching the buzzword to the industry…rightshoring? Reverse fulfillment?) Take “ad retargeting.” What is Ad Retargeting? That’s ad retargeting in action!
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Stats] The 3 Factors That Drive Content Marketing Success
    Brands need to measure and improve those stats but also need to continuously optimize on conversion. 'People ask me all the time how I find time to write and share. I have already shared some of my top tips in the above links and this  older one. am opportunistic with re-purposing the content I already create. You Know I Love My Job!
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Stats] 6 Handy Tools to Monitor Social Media Success
    We have a Definitive Guide to Using Facebook Insights for Your Business to maximize all those stats. 'Every day, people are posting 500 million tweets, 55 million Facebook updates, 5 million pins on Pinterest, 60 million pictures on Instagram, and 114 million posts on Tumblr. Image courtesy of Instagram. Twitter Analytics. Facebook Insights.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Stats] Six great blogs for B2B Marketers
    We’ve all heard the stats about blog proliferation.  'In our fast-changing marketing world, a smart B2B practitioner keeps up to date by learning from thought leaders.  While this used to mean reading business books and magazines, today it means blogs.  A new blog launched every six seconds—or whatever.  The Point, by Howard J. Sewell.
  • HUBSPOT  |  MONDAY, SEPTEMBER 22, 2014
    [Stats] It's the End of the Month. Do You Know Where Your Blog Leads Are Coming From?
    Starting with the old posts that generate the most views month after month, I''ve been optimizing the posts'' calls-to-action (CTAs) and recording the before/after stats to see how the visit-to-lead conversion rates of those posts have improved based on my changes. 'Okay, it''s not quite the end of the month yet -- but that''s okay.
  • VIDYARD  |  FRIDAY, SEPTEMBER 19, 2014
    [Stats] See Valuable Video Data in Your Web Analytics Dashboard
    However, for a lot of web admins, getting stats about video consumption is one of the missing pieces to tracking user engagement across a website. 'Reporting tools like Google Analytics and KISSmetrics are critical for determining how your site is performing. It’s the Missing Piece. Hopefully the answer involves watching them!
  • EARNEST ABOUT B2B  |  THURSDAY, SEPTEMBER 18, 2014
    [Stats] "In Inbound Marketing, metrics matter" HubSpot Inbound 2014 - Thursday 18th September
    The more you look at that stat though, you have to wonder what the other 24% think is important. '"The internet hasn''t simplified anything. It''s made everything much more complicated". This was what Martha Stewart told us in her keynote that opened the final day of HubSpot''s Inbound 2014 conference. agree with her. It is complicated.
  • TRADESMEN INSIGHTS  |  THURSDAY, SEPTEMBER 18, 2014
    [Stats] IMTS 2014 Stats and Highlights
    IMTS takes place every two years and the 2014 show stats are impressive: 2014 registration was 13.9% 'Rachel Kerstetter, PR Engineer. The 30th edition of IMTS (The International Manufacturing Technology Show) 2014 was the fourth largest IMTS in history and the largest six-day show ever with registration of 114,147 representing 112 countries.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Stats] Does Content Marketing Really Have a Confidence Problem?
    'By Eric Wittlake, {grow} Contributing Columnist You’ve seen the CMI  content marketing research stat: only 42% of B2B marketers believe they are effective at content marketing. You''ve seen the CMI content marketing research stat: only 42% of B2B marketers believe they are effective at content marketing. But are they really?
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 16, 2014
    [Stats] Sharing Isn’t Always Caring – People Don’t Read What They Share Online
    Facebook Post Engagement Stats. 'This blog post is off to a good start because you’re currently reading it. Many folks may have already liked it, tweeted it and shared it with their social networks without even reading the first sentence. Shocked? It’s more common than you might think. You may have even done it yourself.
  • VOICE-BASED MARKETING  |  MONDAY, SEPTEMBER 15, 2014
    [Stats] 3 Ways Marketing Automation Is Good for Your Business
    couple interesting stats that back up the claim of business growth: 28% of marketers saw an increase in revenue per sale attributable to marketing automation. 'At this point, most marketers have heard the term “marketing automation” and the way it can positively impact businesses. Email marketing and nurturing campaigns? No problem.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Stats] Do You Know Jack? How to Delight Your Most Important Marketing Asset
    If those stats aren’t convincing, I don’t know what is. 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. “I just think that we should make sure we’re delivering to the customers we have; you know, keeping them happy?” End of story.”
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 9, 2014
    [Stats] How Consumers Are Spending More Time With Mobile Media and the Impact for Marketers
    Related Stories One Tool for Better Data: How Clickstream Reporting Improves Your Marketing 9 Stats That Will Change Your Mind About Email Marketing Guest Post: Are You Maximizing Call Tracking Potential? 'As consumers, we love media. That’s over half of our day exposed to media in one form or another! Call Tracking
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 9, 2014
    [Stats] The Real Roadblock to Social Business Success
    'Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. But it’s jarring to still come across such reports today. And those benefits can be considerable. Employee participation must be voluntary. marketing and HR). But whatever you do, start.
  • HUBSPOT  |  MONDAY, SEPTEMBER 8, 2014
    [Stats] 6 Costly Landing Page Mistakes That Are Easy to Fix
    Of course Google has started encrypting much of this data in recent months, but I’m confident the lion’s share of the "unknown keywords" would include the word "template" and be reflective of the rest of the stats. You’d be kicking yourself, right? Of course, this specific situation is all hypothetical. Hear me out though.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 5, 2014
    [Stats] Interesting Infographics: Your Guide To Social Media Lead Generation
    highly recommend referring to this week’s ‘interesting infographic’, which emphasizes stats and recommendations for effective social media lead generation: Why Generate Leads Through Social Media? 'Did you know that over 40% of marketers believe their Facebook usage is a vital part of running a business? To boost exposure for your business.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 4, 2014
    [Stats] The True Stories Behind the Web's Coolest Content
    big inspiration for this was all the videos and stats I came across that didn’t make much sense to me.". 'The year was 1997, and all the cool kids were watching MTV. Meanwhile, over on VH1, a new series was just rolling out; a series that was actually about music. and the musicians who made it. That groundbreaking documentary series?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 4, 2014
    [Stats] 7 Copywriting Formulas to Support Online Sales
    For sales copy to grab a reader and compel them to buy, it must first get their attention, then gain their interest, and finally appeal to their emotions, all while simultaneously offering facts and stats. She loves everything about blogging, writing and content marketing. Follow Helen on Twitter @HNesterenko. Want more info about 1-2-3-4?
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 2, 2014
    [Stats] B-to-B Video is on the Rise: Are You Taking Advantage?
    If not consider these stats: 1 Billion unique visitors each month. 'Does your company have a presence on YouTube? Over 6 billion hours of video watched each month. 100 hours of new videos are uploaded every minute. We’re a visual society and everyone loves to watch videos. From a manufacturing perspective, this should be a no-brainer.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 2, 2014
    [Stats] Blogging Labor: Top 10 Posts of the Past Year
    Get the combined and consolidated wisdom of 10 top WordPress experts on the best WordPress ecommerce plugins, along with ratings and download stats. 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013). If you’ve missed any of these, here are top 10 (actually, 11) posts, in ascending order. Enjoy!
  • HUBSPOT  |  SUNDAY, AUGUST 31, 2014
    [Stats] A Failed Sales Manager Could Cost Your Company $4 Million [Infographic]
    If you can swallow the $4 million price tag, check out the other stats, and then give some serious thought to your sales manager training regimen. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Yikes. But there are only a few bad eggs, right? Enjoy this post? managemen
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Stats] 15 Stats That Prove You Need Mobile Email Optimization
    The following 13 stats explain why. 'I don''t know about you, but when I get an email on my phone and have to squint my eyes to try and make out the words, I hit delete. The emails I''m deleting aren''t spammy, unpersonalized messages -- they''re just poorly optimized for mobile. And I''m not the only person who does this. Source: Gartner ).
  • VOICE-BASED MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Stats] 9 Stats That Will Change Your Mind About Email Marketing
    The post 9 Stats That Will Change Your Mind About Email Marketing appeared first on Ifbyphone. 'Email marketing doesn’t have the best public image at the moment, a reputation built by studies questioning its usefulness. Email marketing isn’t going anywhere, and here’s why: Worldwide, there were 3.6 billion email accounts in 2013.
  • VIRALLY BLOG  |  THURSDAY, AUGUST 28, 2014
    [Stats] Why marketing is more important than sales
    This has led some recent figures being published of varying stats but in general somewhere between 70-80% of the buying process takes place before sales gets involved. 'Touchy subject this one, but one i feel compelled to address. So where does this leave sales people and departments? On twitter or facebook? Where is the hiring done? Events
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 28, 2014
    [Stats] Are You Committing Content and Social Media Sabotage?
    If do have them, but they’re hard to find (ask someone who’s never seen your site before), make them visible STAT. However, don’t let loose with that stat just yet. 'Recently, I had a music journalist and friend conduct an interview with one of our favorite artists. “Maybe they’re at the top!”
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Stats] Your Leads Are Annoyed With You: Here's Why [Data]
    The Stats. 'When your job is to generate and nurture new leads like it is for pretty much every marketer and salesperson, it can be all too easy to think of every new lead as just another number on a waterfall report or just another name on a call list. Human beings with mood swings, families, insecurities, personal and company goals.
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