• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Stats] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    viewer stats. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. Table of Contents: Why Online Presentations Belong In Every Content Strategy What Is An Online Presentation? world.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Stats] Closing the Loop on Social Leads
    The next section delves into the metrics of social that you can use to take granular stats, such as Likes, retweets, +1s etc. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. So, as social. business.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Stats] The Marketing Automation Executive Value Guide
    Learn how to start the right conversations, and pick up tips and stats to help you sell marketing automation to the C-suite
  • SYNECORE  |  THURSDAY, APRIL 23, 2015
    [Stats] How to Market a Conference Using Twitter
    After the event, continue to tweet stats, facts, and statements about the event. When organizing a large scale event for your company like a conference, you have to both build the event and market the event. There are numerous ways to market a conference, even if you have a small budget. The Role of Social Media. Twitter. Takeaway.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 23, 2015
    [Stats] Marketers, Get Ready For Your Promotion: A Global Perspective
    Check out the stats in the chart below to see how APAC marketers plan to lead the way with strategic marketing technology investments. Author: Aden Forest We are on the edge of a golden age for marketing. Those employed in the profession are likely to have more influence than ever before on how their company performs. Asia Pacific. Global.
  • VIRALLY BLOG  |  WEDNESDAY, APRIL 22, 2015
    [Stats] Researching Your Market
    simple google search can say which sectors use which social media platform, Pew Research have some interesting stats on social media useage. Market Research is a vital part of the marketing mix, as well as being just as important as sales. If you don’t know who your target market is how do you expect to get paying customers? Events
  • MARKETING ACTION  |  WEDNESDAY, APRIL 22, 2015
    [Stats] The Power of the Quiz in Marketing: 6 Lessons from The New York Times, BuzzFeed, and B2B Marketers
    Completion rate is an important stat to keep in mind: even if your prospects download your white paper, how do you know if they actually read it? In 2014, digital marketers started hearing a lot about quizzes. Did you take BuzzFeed’s “What City Should You Actually Live In?” quiz when it was hot? But quizzes? Enter the quiz. and so on.
  • CRIMSON MARKETING  |  THURSDAY, APRIL 16, 2015
    [Stats] 4 Ways To Make Your B2B Content Marketing Strategy Stand Out
    “Use microcontent (tips, stats, quotes) for social, then compile into blog posts, eBooks, newsletters, presentations. Content marketing has reached a pinnacle. Creating more content isn’t the answer anymore. We’ve We’ve now entered a world of content overload. IBM That’s a staggering number! . Is it visual.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 15, 2015
    [Stats] 4 Advanced Tips to Optimizing Your LinkedIn Company Page
    Find a stat that applies to your business, or better yet, share some statistics from a recent customer survey to generate a conversation. When was the last time you evaluated your company LinkedIn page? Does it represent your brand well, attract prospective clients, and showcase your business as an authority in its field? Share a link.
  • VIDYARD  |  TUESDAY, APRIL 14, 2015
    [Stats] 5 Tips to Take Your Infographic from Static to Electric with Video
    Not all content is perfect for an infographic video; what works well is material that is heavy on stats, or has a lot of related information that you can cut into bite-sized pieces. As long as the song selection is in line with your pace, content, tone, and brand, music can help turn stats into so much more. How does the content flow?
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 14, 2015
    [Stats] The Dos and Don’ts of Marketing Warfare
    This seems obvious but it’s easy to lose sight of where you stand within your industry without looking at the stats. In today’s increasingly crowded product marketplace, it’s essential to have a solid competitive strategy to ensure you stay one step ahead of your competitors in the minds of customers. The Four Strategies.
  • SYNECORE  |  FRIDAY, APRIL 10, 2015
    [Stats] Why Long-Tail Keywords?
    You can search for keywords and ad group ideas, get historical stats, see how a list of keywords would perform, and create a new keyword list by combining several lists of keyword together. As an inbound marketer, your main goal is to get found by the customer. Customers prefer convenience, which is why it’s better to rank higher on Google.
  • SYNECORE  |  FRIDAY, APRIL 10, 2015
    [Stats] Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem
    Another notable stat from the Strategy Analytics report shows the US had the highest social network ad spend per social network user at $31.37 in 2014. Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. billion, and now accounts for 11% of global digital ad spend. Here’s my take.
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Stats] 5 Quick Tips for Using Periscope, Twitter's New Live Video Streaming App
    Periscope lets you analyze a few key stats you''ll want to keep track of while you''re figuring out what works. In the last month or so, there''s been a big surge in live video broadcasting. Thanks to smartphone apps like Periscope, users can record live video streams and share them with their network. Another example? Can''t argue with that.
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Stats] How Often Should Companies Blog? [New Benchmark Data]
    Below are a few charts and stats to help you understand how the number of blog posts published monthly and in total can affect traffic and leads, depending on company size and business type. "Blog early, blog often.". In the inbound world, these are words to live by. The question is, how often does a company need to blog? Overall. Overall.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 9, 2015
    [Stats] I was called out on my social media BS and I’m relieved
    You’re probably shaking your head right now.) We put out a longer post with more stats. You’re probably shaking your head right now.) We put out a longer post with more stats. By Mandy Edwards, {grow} Community Member. Mark Schaefer called me out on my social media BS … and I am really happy about it. Seriously. Let’s be honest.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 8, 2015
    [Stats] Best Kept Secret of an Email Newsletter Bio
    If you have any stats this is where you would include them. What’s the best kept secret of a newsletter bio? As I mentioned in my last post, your bio on your blog or website About page should be current and tell a story, rather than be a resume written in the third person. The same is true for an email newsletter bio. ”). Offer Help.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 7, 2015
    [Stats] The Dirty Dozen Things You’re Doing Wrong with Your Email Marketing & How to Fix it Pronto
    If you’re using VerticalResponse, easy-to-read charts give you key stats, and show who opened your email and what links they clicked on, plus you can quickly create a list of people who may have missed your message, or those who clicked, to make follow-up campaigns a breeze. Everything You Ever Wanted to Know About Email Sign up Forms.
  • VIDYARD  |  MONDAY, APRIL 6, 2015
    [Stats] 6 Important Takeaways from Oracle’s Modern Marketing Experience
    You have likely already heard the stat about how much control your prospects have over their own buying process, but did you know that 77% of consumers believe companies should let them decide how brands interact? Every marketer knows the real key to success is to always be learning. Marketing, Sales and IT are No Longer Islands. Build trust.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 3, 2015
    [Stats] Marketing Mathematics: Why You Need to Invest in Website Engagement
    Author: Mike Telem Today, it’s such common knowledge that content marketing is an important part of any marketing mix that I don’t need to provide any stats to support the statement, because you already know it’s true. The Web as a Strategic Channel. In my previous post, I discussed why website engagement is the new marketing “must-have”.
  • FATHOM  |  THURSDAY, APRIL 2, 2015
    [Stats] SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
    If you enjoyed the stats presented in this blog and want to find more, you can view Content Marketing Institute’s full manufacturing report here. Content Marketing Institute recently released its annual Manufacturing Marketing Trends report.  However, only 34% of those same marketers felt such tactics were successful.
  • HUBSPOT  |  THURSDAY, APRIL 2, 2015
    [Stats] How to Create an Infographic in Under an Hour [10 Free Infographic Templates]
    To keep your infographic uncluttered by a ton of different source URLs, a great way to cite your sources is to include a simple URL at the bottom of your infographic that links to a page on your site listing the individual stats used in your infographic, and their sources -- such as the blog post you''re using to publish your infographic.
  • CMO ESSENTIALS  |  MONDAY, MARCH 30, 2015
    [Stats] What Life in Modern Marketing Looks Like: 13 Personal Stories
    92% of marketers report that they create content entirely or almost entirely in house to support their marketing efforts, but these (and any other stats you can think of) are only general indications of what’s happening. What is life in modern marketing like? How does it actually feel to be a marketer right now? What are the implications?
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 24, 2015
    [Stats] Marketing to the B2B Millennial: 6 Things to Remember
    What these stats tell me is that Millennials are rapidly assuming leadership roles within organizations, in turn making them more influential players in the decision-making process than ever before. Did you know? This year, Millennials are expected to surpass the Baby Boomer generation as the nation’s largest living generation.
  • LEADERSHIP  |  TUESDAY, MARCH 24, 2015
    [Stats] Transform Your B2B Lead Generation with Storytelling
    Stories have to be huge on credibility, so make sure you cite and quote third party sources, research and stats, but also include your own research. Go from BORING to ENGAGING  . The bane of chanting “content is King” in recent years is the ocean of truly boring content created in the name of content marketing. It gets your emotion, right?
  • FATHOM  |  FRIDAY, MARCH 20, 2015
    [Stats] 5 Tips for Successful Marketing Automation Integration
    The recently released 2015 B2B manufacturing marketing report from Content Marketing Institute is packed with stats and helpful information on benchmarks, budgets, and trends for 2015. Implementing a marketing automation platform may seem like a daunting task, and by no means is as easy as flipping a switch.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Stats] 14 Ways to Increase Your Clickthrough Rate on Twitter
    HubSpot found that their tweets with statistics had 32% fewer clicks per tweet than non-stat-based tweets. Tweeting is easy. You can type up anything in three seconds and press "tweet." But sending a clickable tweet -- that, my friend, is a science. It happens when you intentionally apply a certain set of principles. They can. That''s right.
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Stats] 11 Expert Tips for Growing Your Company's Blog
    They also provide benchmark stats to help marketers compare themselves to their competitors. Most marketers dream about the day their blog has "made it.". How we define "making it" differs. Maybe it''s when we reach a certain traffic or lead goal. Maybe it''s the day one of our posts finally gets shared by an influencer. Click to Tweet].
  • HINGE MARKETING  |  TUESDAY, MARCH 17, 2015
    [Stats] The Science Behind AEC Brand Research
    Hinge is home to more than a few stats nerds that revel in the world of confidence intervals and data analysis ( this post’s author included ). Without a doubt, differentiation is the foundation of a solid brand. Particularly within the AEC industry, a differentiated brand can help tip the scales in favor of your firm over another.
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 17, 2015
    [Stats] When is Enough Content Enough?
    These stats that only 38% marketers rate their content to be effective or very effective are disturbing. As marketers, we’re all trying to do more with less which begs the question, when is enough enough? The rule of thumb is your target audience needs to see your message at least 7 times before they believe it.
  • MARKETING ACTION  |  TUESDAY, MARCH 17, 2015
    [Stats] Top 10 Takeaways from the “Rethinking the Role of Marketing” Report as Tweetable Stats
    The post Top 10 Takeaways from the “Rethinking the Role of Marketing” Report as Tweetable Stats appeared first on Marketing Action Blog - Act-On. There’s a problem in the way B2B companies engage customers today. What are some of the key insights from the report? The #CMO can change that #CMO #RethinkMarketing. firm #B2BMarketing.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MARCH 16, 2015
    [Stats] Three Reasons Customer Experience Management Fails – Part II
    This survey from Korn Ferry Institute  has that answer and plenty more, including a stat on page 5 which reveals that in almost 10 percent of companies, nobody actually owns the after-market customer experience. . Last week we looked at Customer Experience management (CEM) and the three reasons I think we’re doing it wrong. Uh oh.
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Stats] How to Learn Social Media Marketing: 41 Resources for Beginners
    Surprising Stats to Know How to Be Successful on Twitter. Social media is one of those marketing channels that can be very powerful or very boring. You''ll either have a lot of success interacting with your customers, or you''ll see little results. Few do social media really well, and those who do see great things come from it. tweet this).
  • HUBSPOT  |  WEDNESDAY, MARCH 11, 2015
    [Stats] 7 Stats You Should Know About Business Blogging in 2015
    Business blogging is not an option for your business. As you already know, keeping a blog on your company’s homepage filled with industry news, insights, and informative content is beneficial to your business for many reasons. One of the biggest benefits of blogging is being able to attract high quality leads- even when you’re not working. Bloggin
  • HUBSPOT  |  MONDAY, MARCH 9, 2015
    [Stats] 10 Examples of Captivating Data Visualization
    It''s not easy to get clear takeaways by looking at a slew of numbers and stats -- you''ve got to have the data presented in a logical, easy-to-understand way. Using charts, graphs, and design elements, data visualization can help you easily explain trends and stats. Enter data visualization. Click on the image to interact with it.).
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 4, 2015
    [Stats] 13 Easy-to-Use Tools for Creating Killer Visual Content
    To understand how content is being distributed on social, and what garners the most engagement, let’s look at the stats: 63% of social media is made up of images according to Citrix. You’re familiar with BuzzFeed, right? In August of 2014, BuzzFeed raised more than $50 million in venture capital and is now valued at $850 million.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Stats] Why Website Engagement is the New Marketing “Must-Have”
    These stats demonstrate that people not only want—but even expect—a company to develop and serve content that matches their individual attributes. Author: Mike Telem As a marketer, you only have a few minutes—or less, to capture the attention of a website visitor with engaging content. How crucial is website engagement to revenue generation?
  • EARNEST ABOUT B2B  |  TUESDAY, MARCH 3, 2015
    [Stats] Marketing Personalisation with the Father of the Bride
    Personalised communications can be a funny thing - there is no denying that they work; the stats speak for themselves. Simply because you have the technological capability to target customers with personalised messages, and there are stats to support its efficacy, doesn’t meant that you should. Well, sort of. Improved conversion rates.
  • VOICE-BASED MARKETING  |  TUESDAY, MARCH 3, 2015
    [Stats] Why Calls Have Become So Critical to the Customer Journey (Infographic)
    There are some powerful stats here. Marketing has gone mobile, and  smartphones are having a huge impact on the way consumers want to do business. To help illustrate the role calls and conversations play in today’s business world, we have created this infographic. Your customers want to talk: are you listening?
  • VIDYARD  |  TUESDAY, MARCH 3, 2015
    [Stats] The Nitty Gritty on Mapping Video Content to your Buyers’ Journey [Free Template!]
    And in reality…that stat has now grown to 90%. We already know that our prospects are completing much of the buying process on their own. In fact, we’ve all been beaten over the head with the statistic that more than 65% of the buying process is completed independently of sales. Needless to say, we better all be addressing this fact.
  • BIZNOLOGY  |  TUESDAY, MARCH 3, 2015
    [Stats] The Medium.com is the message
    Medium Stats. They stats tell me how many views my articles have received, how many reads, the read ratio (viewers to readers — how many people have bounced before getting to the end of my posts), and also how many Favorites I have received. and other network affiliates. The More the Merrier. The URL Importer. Copy and paste?
  • HUBSPOT  |  TUESDAY, MARCH 3, 2015
    [Stats] 5 Infographics to Teach You How to Easily Make Infographics in PowerPoint [Free Templates]
    In terms of content, we provided plenty of space for both stats and copy. Despite the spattering of headlines that have popped up over the past couple years proclaiming "infographics are dead," infographics are, in fact, alive and well. We just checked -- they''re totally healthy. We''re so glad you asked! That''s right! Don''t be shy.
  • WEBBIQUITY  |  TUESDAY, MARCH 3, 2015
    [Stats] How to be Twitterific – 39 Expert Twitter Guides and Tips
    ” Expert Guides to Twitter Stats and Analytics. ” 15 Simple-to-Find Stats to Help You Tweet Better: How to Use Twitter Analytics by Buffer Social. Kevan Lee (again) presents his list of the “15 most useful Twitter stats used by the pros…as well as how you can find these stats for your Twitter profile.”
  • CMO ESSENTIALS  |  MONDAY, MARCH 2, 2015
    [Stats] MarTech: Moving Past the CMO-CIO Alignment Myth to Drive Customer Value
    With marketers expected to spend huge dollars on tech (insert hyperbole marketing tech stat here) to transform their antiquated, manual operations and catch up with their customers’ always-on expectations, I get the idea of wanting CMOs and CIOs to align and work together. Alignment – in the pundits’ world ? Sound familiar CMOs?
  • HUBSPOT  |  MONDAY, MARCH 2, 2015
    [Stats] Battle of the Brands: Which Famous Rival Company Has Better Marketing?
    We''ll look at stats and strategies from five pairs of rivals, and try to extract some marketing wisdom along the way. Ba da ba ba ba, I’m lovin’ it. We can instantly identify their logos. We can hum along to their jingles. We’re on a first name basis with their mascots. We can repeat their slogans as mantra. Or … was it the competition?
  • MARKETING ACTION  |  MONDAY, MARCH 2, 2015
    [Stats] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
    Their stated goal is “To give marketers of the world the stats, inspiration, and instructions to improve their results.” What’s your wake-up routine? hear tell of some folks who still do this (back on the farm), but for me, it’s almost quaint to think about. Is there anyone out there still doing that? What a difference a few years makes.
  • HUBSPOT  |  SATURDAY, FEBRUARY 28, 2015
    [Stats] New European Social Media Benchmarks: How Does Your Company Stack Up?
    Do you find it difficult to find social media stats related to your industry? Do you spend hours reporting on your monthly marketing activities, but are not really sure how you’re performing among your industry peers? European marketers, in particular, often find it especially frustrating when searching for industry-relevant benchmark data.
  • BLOG MY CALLS  |  MONDAY, FEBRUARY 23, 2015
    [Stats] Finding the Right Call Vendor & Ignoring Mixed Messages
    The Stats SMBs Need to Know. Today''s post is brought to you by Acquisio, a leading provider of bid and budget automation solutions. In 2014, there were 40 billion calls made from mobile search ads. By 2016, BIA/Kelsey estimates the number of inbound phone calls from call extensions in search to reach 70 billion. The Perfect Partnership.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 20, 2015
    [Stats] Is the CMO becoming the Chief Collaboration Officer?
    Here are some stats to show the results of improved marketing collaboration: B2B organizations with tightly aligned sales and marketing operations achieved 24% faster 3-year revenue growth, and 27% faster 3-year profit growth. In the past, the role of a marketer was much simpler. The builders of the brand. The generators of leads.
  • HUBSPOT  |  FRIDAY, FEBRUARY 20, 2015
    [Stats] Gluten-Free, Juicing & Veganism: Marketing Strategies Behind 3 Major Diets
    Unlike other diets are based on stats and scientific studies, veganism is based on the philosophy that it''s wrong to commoditize animals. Vegan. Gluten-free. Paleo. Juicing. Mediterranean. We have a long history of food faddism in the U.S. and Europe. In the 1920s and 1930s, an all-grape diet was popular among wealthy women in the U.S.
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 19, 2015
    [Stats] Boost Engagement With These Visual Marketing Ideas
    Along with the stats above, here are a few more reasons why: Google can “see” your images by adding a targeted keyword to your Alt Text ( source ). As any Digital Marketer can attest to, the struggle to focus on quality over quantity is real. The problem is that by doing this, the quality of each pieces lowers. Inspire With Images. source ).
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 19, 2015
    [Stats] 5 Super Simple Ways to Show Your Readers You Understand Them
    In fact, there are some scary stats out there to back up the assertion that quality customer service is key. Recently, I spent a week stuck in the Midwest due to travel complications  getting back to Boston ( remember summer?? Yeah, I don’t either ). What are all those tabs open on your screen?” she asked during one such check-in.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Stats] A Data-Driven Guide to Writing Better Headlines [Free Ebook]
    Here’s a taste of some quick tips and stats you’ll take away from the guide: Headlines generate the highest level of engagement at moderate lengths (81-100 characters). Want more tips, charts, stats, and graphs about what types of titles work best? Tweet This]. Tweet This]. Tweet This]. Content Creation Daily
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Stats] Let’s Get Personal: Customizing the Call Experience for the Consumer
    Related Stories Top 6 Signs Your Marketing Needs the Touch of Voice-Based Marketing Automation 3 Stats You Need to Know to Provide Stellar Customer Service Call Analytics Help Blue Fountain Media Optimize Clients’ Online Marketing Campaigns. Marketing has become extremely personal. And the best part about personalization?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 18, 2015
    [Stats] #ProspectingChat: Aligning Content and Sales with Brian Hansford
    As always, our friends at QuotaFactory will be posting relevant stats to help guide the chat. It''s that time again - time for this month''s #ProspectingChat! Here are some details about today''s Twitter Chat: Date: Wednesday, February 18. Time: 1:30 PM EST / 10:30 PM PST. Hashtag: #ProspectingChat. Topic: Aligning Content and Sales.
  • HUBSPOT  |  FRIDAY, FEBRUARY 13, 2015
    [Stats] 18 of the Best Email Subject Lines You've Ever Read
    This example shows that stat in action: It''s sent close to the recipient''s (my colleague Lindsay ) birthday, and addresses her by her first name. How can you use that little extra space to delight your customers (oh, and probably improve your email stats)? I''d venture a guess you get tons of emails in your inbox every day. Genius.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 11, 2015
    [Stats] Want a Way to Attract Young People? Try a Ride and Decide Job Shadowing Program.
    Here’s an interesting stat – only about 10% of those that graduate college actually get a job in the field they studied! recently read an article in Contractor Magazine that said that out of every 4 people who leave the trades, only one is entering the field. It’s a win-win for everyone.
  • AGGREGAGE  |  TUESDAY, FEBRUARY 10, 2015
    [Stats] Why B2B Marketers are Flocking to Native Advertising in 2015
    The stats from the Content Marketing Institute’s B2B Content Marketing: 2015 Benchmarks, Budgets and Trends on B2B marketers plans for content marketing spending in 2015 vs. 2014 were not that surprising. Content marketing spending by B2B marketers is increasing in 2015. Why is that? Purchase intent is 53% higher for native ads. Curation
  • HUBSPOT  |  MONDAY, FEBRUARY 9, 2015
    [Stats] How to Research Blog Topics: A Step-by-Step Process
    To be a credible industry expert, you need facts, stats, figures, and examples at your disposal -- all external validation that shows you know your stuff. Stats and quotes: Google search, or Factbrowser. For example; ‘inbound marketing + stats,’ or ‘inbound marketing + template’. Let''s dive right in. The title of the content.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 6, 2015
    [Stats] Interesting Infographics: 12 Twitter Stats to Help You Get More Conversions
    ” The post Interesting Infographics: 12 Twitter Stats to Help You Get More Conversions appeared first on LEADership. We can often be distracted by follower counts on Twitter. Once I looked past those numbers, I saw that the real long-term challenge is to get conversions. Results come from measuring and analyzing efforts.  ” 5.
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 4, 2015
    [Stats] Top 6 Signs Your Marketing Needs the Touch of Voice-Based Marketing Automation
    Related Stories 4 Tips to Make the Most of Your Bid Management Tool 12 Ways to Get Your Sales Team’s Phones Ringing 3 Stats You Need to Know to Provide Stellar Customer Service. You’re accountable to your boss (who might also be the CEO), but you’re also accountable to sales and even customer support. Sound familiar? You’re not alone.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 4, 2015
    [Stats] What's a Good Email Open Rate & Click Rate? [Benchmark Data]
    Below are some charts and stats to help you figure out what a good open and click rate looks like for the number of email campaigns you send per month, your company size, and your business type. It''s only natural for people to want to compare themselves to others. In marketing, some benchmarks are easier to find than others. The sweet spot?
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Stats] The Reason Companies Miss Their Revenue Goals, In One Chart
    Tweet this stat ). We all want to crush our goals month in and month out. Right? But just because we want to crush our goals doesn''t mean it always happens. We''ve all had a time in our career when we didn''t achieve our company''s goals. It happens more often than you''d think. This becomes a vicious cycle. But it''s a great place to start.
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Stats] How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]
    Section 3: Highlight Quotes or Stats. Another way to enhance your ebook is by highlighting quotes or stats within your design. Just be sure the quote or stat you''re using genuinely adds value to the content. At age 11, I dreamed of being an editor at a major magazine. my dad. Well, sort of. creating an ebook. Fret not.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 2, 2015
    [Stats] 10 Social Media Marketing Mistakes Businesses Must Avoid
    Are you engaging more followers month after month, or are your engagement stats decreasing? Guest post by Gary Dek. Social media is an integral component of any successful digital marketing strategy. Here is a list of social media marketing mistakes to avoid, and ways to ensure your campaign’s success. Paying for fans and followers.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 2, 2015
    [Stats] How Multi-Location Call Tracking Boosts Your Marketing ROI
    Here are a few stats that underscore how important it is to give your customers an easy way to call you from both mobile search and your website: Click-to-call in search is important: 70% of mobile searchers have used it to contact a business. We’re all quick to acknowledge how important our websites are. How do we know this? It is possible.
  • VOICE-BASED MARKETING  |  FRIDAY, JANUARY 30, 2015
    [Stats] 2015 Will Be the Year of Turning Big Data into Actionable Insights
    Related Stories The Top 5 Questions Sales People Get About Call Tracking A Few Reasons Why Voice is Vital to Your Call Analytics 12 Stats That Prove Mobile is Making Voice More Important Than Ever. We are living in the era of Big Data. This will be the year that companies small and large will take their data analytics to the next level.
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Stats] New Social Media Marketing Benchmarks: How Does Your Company Stack Up?
    Stats like these help convince modern marketers like us that social media is indeed worth our time and energy. What these oft-quoted stats on social media usage don''t do, however, is show us how to act. 284 million. That''s how many monthly active users Twitter has. And then there’s Facebook, with 1.35 billion monthly active users.
  • CRIMSON MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Stats] The Demand Generation Stats Every CMO Needs To Know
    Here are the main stats from the survey:  Companies exceeding their revenue goals: 70% attract more than 10,000 visitors per month. Other interesting stats: “79% of all marketing leads never convert into sales and a lack of lead nurturing is the common cause.” That’s 90% more than those exceeding their revenue goals.”
  • FATHOM  |  WEDNESDAY, JANUARY 28, 2015
    [Stats] Become a Direct-to-Consumer Champion For Your Company in 2015
    Stats from Forrester’s report shared on InternetRetailer.com. This is the year for many consumer brand manufacturers to put more energy into launching or expanding their direct-to-consumer (DTC) channels. However, many of these brands run into challenges when their “most important customers” are competing in the same space. Conclusion?
  • VOICE-BASED MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Stats] Call Analytics Help Blue Fountain Media Optimize Clients’ Online Marketing Campaigns
    Related Stories 12 Ways to Get Your Sales Team’s Phones Ringing 3 Stats You Need to Know to Provide Stellar Customer Service 5 Tips for Creating a Killer Call-to-Action. How many times have marketing agencies and lead gen services heard from a client that a lead they received “wasn’t one of theirs”? One too many, I’m sure.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 28, 2015
    [Stats] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
    Click the link above to our blog post summary of the most important stats, quotes, slides,  templates and also to download the presentation and the templates. stat from Sirius Decisions said that 50-60% of the content a company creates is never used. After the webinar, we received dozens of questions. We hope this helps.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 28, 2015
    [Stats] Sales Alignment: Put Theory Into Practice
    Theory: Measure what matters and use meaningful stats to educate both Sales and Marketing. “Sales alignment” began as an interesting concept. For its critics, that’s all it remains. have to say I largely disagree with this. The truth is, while a good theory often turns into a plan, less often does that good plan get fulfilled. Or does it?
  • HUBSPOT  |  TUESDAY, JANUARY 27, 2015
    [Stats] 9 Brands With Brilliant Facebook Marketing
    Another way they have this support group-type of presence is by encouraging Fitbit users to share their stats with their Facebook friends. There have been a lot of questions about Facebook lately: Are people still using it? Is it on the decline? Can businesses still find it valuable? Number of Likes: 22.6 million. But they don’t have to.
  • VOICE-BASED MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Stats] The Top 5 Questions Sales People Get About Call Tracking
    Related Stories A Few Reasons Why Voice is Vital to Your Call Analytics 12 Stats That Prove Mobile is Making Voice More Important Than Ever Don’t Be Fooled by These 3 Content Marketing Myths. Especially when there are several vendors with varying levels of sophistication. Your SEO is safe. In several different ways, actually.
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 27, 2015
    [Stats] Email Marketing: Still a top performer
    Can you imagine what the stats are for contractors out in the field? Do you know that the average office worker checks their email 30 times an hour? The point is that emails are very acceptable ways of communicating with each other. The key is to have relevant and timely info for your prospect.
  • WEBBIQUITY  |  TUESDAY, JANUARY 27, 2015
    [Stats] 14 (of the) Best Email Marketing Tips and Guides of 2014
    Carolyn Nicander Mohr presents an infographic full of interesting stats and facts about Gmail, the world’s largest email provider with 425 million users. Though email is one of the oldest tools in the  digital marketing toolbox, it remains one of the most popular and productive. Postal Service. Image credit: AdWeek. ”).
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Stats] 5 Ways to Differentiate Your Marketing Content
    This thing is, with so much content being produced by so many people every minute of every day – the stats are kind of crazy – the bar for what constitutes “good content” keeps rising. Follow Simon on Twitter @mrjonesinsf. We need to produce more. And we need to talk about it more. Not exactly worth sharing. Crazy?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Stats] 5 Ways to Differentiate Your Marketing Content
    This thing is, with so much content being produced by so many people every minute of every day – the stats are kind of crazy – the bar for what constitutes “good content” keeps rising. Follow Simon on Twitter @mrjonesinsf. We need to produce more. And we need to talk about it more. Not exactly worth sharing. Crazy?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Stats] 4 Ways to Differentiate Your Marketing Content
    This thing is, with so much content being produced by so many people every minute of every day – the stats are kind of crazy – the bar for what constitutes “good content” keeps rising. Follow Simon on Twitter @mrjonesinsf. We need to produce more. And we need to talk about it more. Not exactly worth sharing. Crazy?
  • HUBSPOT  |  MONDAY, JANUARY 26, 2015
    [Stats] 5 Attributes of an Effective Lead Management Process
    According to Gleanster Research , that applies to 50% of your qualified leads, and I’ve seen stats that indicate it could be as high as 80%. Inbound marketing is a powerful strategy. 2013 study identified generating high quality leads as the number one challenge for B2B marketers. Lead – we consider a lead simply a lead. Lead Management
  • VOICE-BASED MARKETING  |  MONDAY, JANUARY 26, 2015
    [Stats] How to Create Stellar Video Content for Marketing in 2015
    In 2017 video will account for 69% of all consumer Internet traffic ( Cisco ). Content marketing via video is growing rapidly and having a video content marketing strategy is necessary. According to DigitalSherpa , videos help to increase people’s understanding of your product or service by up to 74%. Video is not only growing – it’s effective.
  • VIDYARD  |  MONDAY, JANUARY 26, 2015
    [Stats] Using Video to Turn Website Traffic into Leads
    restated a lot of the reasons why you should use video and threw out a lot of stats. I’m a big believer in using video as part of your digital marketing program. Over the past three years, we’ve done over 150 videos at PGi and I’ve spoken about our video strategy at many conferences. Customer Behavior Today. Does Video Actually Drive Leads?
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 26, 2015
    [Stats] Why Content is Social Media Dietary Fibre
    Or it’s fatty, salty, delicious little stats and factoids that briefly satisfy the craving to know something new but ultimately leave you malnourished and a little greasy. I like to start my Monday mornings with a visit to LinkedIn. Content is the fibre of your social media diet. It’s the bulk that makes all that engagement mean something.
  • HUBSPOT  |  SATURDAY, JANUARY 24, 2015
    [Stats] 17 Demand Generation Stats Every CMO Needs to See
    Below is a highlight of the main charts and stats from the survey: Nearly 80% of companies not meeting their revenue goals attract 10,000 monthly website visitors or less. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. For those exceeding their revenue goals, nearly the reverse is true.
  • HUBSPOT  |  FRIDAY, JANUARY 23, 2015
    [Stats] 9 Examples of Native Ads People Actually Enjoyed Reading
    The single page features a parallex scrolling effect in the header, stats, a video interview with the producer of "Arrested Development," a reader survey, a timeline of TV history, and audio commentary. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Native advertising grew up in 2014.
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Stats] 17 Stats You Should Know About Visual Content Marketing in 2015
    Here are a few stats, specifically related to social media, that you should consider while you are crafting your 2015 content marketing strategy: 1) Last year the amount of video from people and brands in Facebook''s News feed increased 3.6X Tweet this stat! Tweet this stat! Tweet this stat! Tweet this stat!
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 22, 2015
    [Stats] The Biggest Thing Jake from State Farm Taught Me: Phone Calls Drive Revenue
    Related Stories 12 Ways to Get Your Sales Team’s Phones Ringing 3 Stats You Need to Know to Provide Stellar Customer Service 5 Tips for Creating a Killer Call-to-Action. Every now and then there’s a commercial that captures the public’s attention and inserts itself into mainstream thought and humor. In the case of Jake from State Farm?
  • VIDYARD  |  WEDNESDAY, JANUARY 21, 2015
    [Stats] 7 Snack-Sized Lessons on Video Marketing that will Rock Your Digital Marketing World
    Check out these 20 stats: Since video’s kinda killing it and it’s definitely not going anywhere, marketers know they need to learn about it. There’s no doubt about it. Video is a digital marketing powerhouse, the consumer’s preferred content medium, and it drives some serious business results. Don’t believe me? Well I’ve got proof. And more!
  • 3D2B  |  TUESDAY, JANUARY 20, 2015
    [Stats] Turn Leads into Qualified Leads - How to Rock Sales Development in 2015
    Quick response. I’ve stated some amazing stats before about response times. How to rock sales lead development? The quick answer…put a sales lead management team to work. That of course, begs the question, “what is a sales lead management team?” It is, unfortunately, often the missing link between sales and marketing. Probably not.
  • VOICE-BASED MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Stats] A Few Reasons Why Voice is Vital to Your Call Analytics
    Related Stories 12 Stats That Prove Mobile is Making Voice More Important Than Ever Don’t Be Fooled by These 3 Content Marketing Myths The Easy Tool That Helps You Track and Measure Trade Show ROI in 4 Easy Steps. But what happens when they don’t convert, and you have no insight into why? How do you know if your customers are happy?
  • WEBBIQUITY  |  TUESDAY, JANUARY 20, 2015
    [Stats] 28 (of the) Best LinkedIn Marketing Guides of 2014
    Essential LinkedIn Marketing Stats: When to Post, What to Post and How to Improve by Buffer. As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. Image credit: Cox Business. What type of content works best on LinkedIn? Kevin J.
  • VOICE-BASED MARKETING  |  MONDAY, JANUARY 19, 2015
    [Stats] 12 Stats That Prove Mobile is Making Voice More Important Than Ever
    Here are 12 powerful stats that establish mobile’s astounding impact on phone calls. The post 12 Stats That Prove Mobile is Making Voice More Important Than Ever appeared first on Ifbyphone. The results of the explosive growth of mobile phones can be seen in almost every aspect of business. Call Tracking Virtual Call Center
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 19, 2015
    [Stats] The 25 Best Slideshares, Videos, Vines (And More) Of The Past Year
    This Slideshare provides amazing stats on the state of the digital, social and mobile web from around the world. As a student of marketing and social media, I am always looking for the best examples of content out there. Some of my own most popular posts include lists of my favorite slideshares , articles ,  videos , events and people.
  • MARKETING ACTION  |  MONDAY, JANUARY 19, 2015
    [Stats] 4 Killer Tips to Boost Social Content Sharing
    Let’s look at some of these stats. (I hope my friends in sales are reading this to get a sense of the workload.). Sales and marketing alignment: For some this topic causes panic and angst, for others it stirs up no emotion at all … and for a select minority it presents a vast ocean of opportunities. I’m in the latter bucket.
  • HUBSPOT  |  FRIDAY, JANUARY 16, 2015
    [Stats] The Rise of Innocuous Holiday Shopping: End-of-Year Ecommerce Data Shows New Trend in Mobile Commerce
    These stats support what is currently an 8-year high in small business confidence and optimism. Q4 is typically a strong quarter for retail. Holiday Shopping: More Than Black Friday and Cyber Monday. According to, which accounts for tens of thousands of online retailers in the U.S., many stores start their discount cycle before Halloween.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 16, 2015
    [Stats] How the Hospitality Industry Can Leverage LinkedIn in 2015
    According the latest study of 2015 LinkedIn stats compiled by Digital Marketing Ramblings, LinkedIn now has 332 million users, attained 28 billion views in Q3 of 2014, and the average user has 930 connections. When it comes to LinkedIn, many don’t realize the various ways the professional social network can leverage your bottom line.
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 16, 2015
    [Stats] Responsive Design & How It Impacts You [VIDEO]
    Take a look at the stats below: US adults spend an average of 34 hours per month browsing the internet on their smartphones, according to a recent Nielsen report. Responsive design resizes or reconfigures a web page to the screen of the device you’re using, whether it be a desktop, laptop, tablet, or phone. Why is this important?
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Stats] 12 Ways to Get Your Sales Team’s Phones Ringing
    Related Stories 15 Business Stats for Starting 2015 Off Strong 4 Tips to Make the Most of Your Bid Management Tool Ifbyphone’s Top 14 Blogs of 2014. Today’s digital marketing environment has many marketers mistakenly believing that all the most valuable interactions with buyers happen online. Here are 12 ways to inspire you. 1.
  • MARKETING ACTION  |  THURSDAY, JANUARY 15, 2015
    [Stats] 3 Sure-Fire Tactics to Attract More Leads (and Be Better Looking)
    You’ve probably seen the stat (and there are a few variations depending on the research firm that did the study, but they’re distinctions without a difference): Somewhere between 60% and 90% of people use a search engine to begin researching a product or service. But attraction has to start somewhere. TACTIC 1: Search Marketing.
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