• BIZIBLE  |  FRIDAY, DECEMBER 9, 2016
    [Stats] How B2B Marketers Generate Revenue -- State of Pipeline Marketing 2016 [Infographic]
    Like their high-performing counterparts in the ROI category, we were curious about notable stats that set them apart…. The reality that B2B marketers can have a huge impact on real-time revenue results is not a new concept to today’s B2B marketing community. But the question remains -- how do marketers actually generate revenue? Email.
  • CONTENTLY  |  THURSDAY, DECEMBER 8, 2016
    [Stats] Fixing Native Advertising: What Consumers Want From Brands, Publishers, and the FTC
    While this huge disparity speaks to the nature of how Facebook presents content, it’s also indicative of a scary stat: Trust in mass media among Americans has plummeted to 32 percent , an all-time low. As 2016 comes to an end, the media industry faces an uncertain future. million times more than the top 20 real news stories.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 7, 2016
    [Stats] 4 Secrets of Mobile Retention
    The average cost-per-install (CPI) in the US is only $2, but these retention figures put that stat in a new light. For a mobile team planning a large-scale acquisition campaign, these stats are scary. Author: Stefan Bhagwandin Good news, mobile marketing teams: user retention doesn’t have to be a losing battle. This gives them a 3.8%
  • CONTENTLY  |  TUESDAY, DECEMBER 6, 2016
    [Stats] State of Content Marketing 2017: The 3 Traits That Will Make Brands Truly Successful
    Here’s a scary pair of stats, via the Content Marketing Institute’s annual Benchmark Report: More than 60 percent of marketers still don’t have a documented content strategy heading into 2017. In 1956, a dust of mysterious plant spores blew into the town of Santa Mira, California. Big green pods started growing around town.
  • SNAPAPP  |  MONDAY, DECEMBER 5, 2016
    [Stats] 25 Content Marketing Stats to Guide Your 2017 Strategy
    That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017. Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. Content Marketing Stats for 2017. 1. Content Marketing Institute.  . Campaign Monitor.
  • CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [Stats] Ask a Content Guy: How Do I Scale My Content Marketing Program?
    We’ve all heard the stat: More than 60 percent of marketers still don’t have a documented content strategy heading into 2017. To me, the stat validates something obvious—that if you create something original and great, you have the opportunity to monopolize consumer attention and leave your competitors in the shadows.
  • BIZIBLE  |  THURSDAY, DECEMBER 1, 2016
    [Stats] Account-Based Marketers Achieve Higher ROI + More Stats [2016 State of Pipeline Marketing Data]
    Account-based marketing (ABM) has been the topic of webinars, new martech, blogs, conferences and countless B2B conversations over the last year. For this reason, we included ABM in the research for the 2016 State of Pipeline Marketing Report. Sales and Marketing Alignment. Account-based marketing is not solely a marketing function. Conclusion.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Stats] 3 Reasons Your B2B Marketing Reports Stink and How to Fix Them
    What if the scorekeeper called in sick and didn’t record the stats of the game? Author: Jeff Coveney According to B2B Marketing and Marketscan, only 32% of marketers pursue a data-first strategy , and less than half of marketers feel prepared for a data-driven marketing future. The end result is reporting that doesn’t make sense–or does it?
  • TYPE A COMMUNICATIONS  |  THURSDAY, DECEMBER 1, 2016
    [Stats] 97 Customer Experience Stats Marketers Need to Know
    December 1, 2016 by Carla Johnson By 2020, customer experience will overtake price and product and the key differentiator between brands. Are you prepared? While most business leaders admit the. read more. Customer Experience B2B Carla Johnson Customer Service Digital Customer Experience Mobile Customer Experience Type A Communications
  • VIDYARD  |  WEDNESDAY, NOVEMBER 30, 2016
    [Stats] Watch This Video: Are You Too Busy to Learn If You Have Prediabetes?
    We don’t have to lift a finger, get a pen and paper, visit a website, remember stats, or really do anything but follow along. Is it just me, or are we in the Age of Convenience? Everything is at our fingertips: information, food, entertainment. mean, Netflix. Do I need to say more? Mostly, they fail. Why is this video awesome? Say what?
  • VIDYARD  |  TUESDAY, NOVEMBER 29, 2016
    [Stats] Key Video Benchmarks from Demand Metric’s 2016 Report
    Video marketing stats are hard to come by, and are usually outdated. It’s really difficult to plan a journey if you don’t know your destination. Getting in the car and driving until you find something cool is a great way to spend an afternoon in your late teens, but the same concept is difficult to apply to your video marketing.
  • ACT-ON  |  TUESDAY, NOVEMBER 29, 2016
    [Stats] 13 Customer Loyalty Best Practices for B2B Companies
    It’s hard to ignore stats like that. Because of stats like that (or maybe because of competition, or because of pressure to grow, or simply due to the awareness of all this), B2B loyalty programs are on the rise. Ever heard the stat about complaints ? Marketers are often laser-focused on one thing: Get new customers. Conclusion.
  • CONTENTLY  |  MONDAY, NOVEMBER 28, 2016
    [Stats] Facebook’s Algorithm Has Unprecedented Power. Here’s How We Need to Respond
    That’s a terrifying stat, and one that contradicts Mark Zuckerberg’s claim that fake news accounts for less than one percent of all content on Facebook over the last few months. As I write this, a single algorithm controls the flow of 40 percent of all web traffic to publisher sites. This movement is exactly what we need.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 28, 2016
    [Stats] For Holiday Mobile Marketing Success, Think Year-Round
    Here’s a quick holiday content lesson: the content you create throughout the year matters just as much as the content you create over the last three months of the year. A few key stats help demonstrate why. By now, marketers understand that digital marketing is important for holiday shopping. Boost Your Mobile Strategy All Year Long.
  • HUBSPOT  |  MONDAY, NOVEMBER 28, 2016
    [Stats] How to Write an Introduction: A Simplified Guide
    You could shock the reader with a crazy fact or stat ("Whoa. Blink. Blink. Blink. It's the dreaded cursor-on-a-blank-screen experience that all writers -- amateur or professional, aspiring or experienced -- know and dread. And of all times for it to occur, it seems to plague us the most when trying to write an introduction. This is fun.
  • JUNTA 42  |  SATURDAY, NOVEMBER 26, 2016
    [Stats] This Week in Content Marketing: What Does Fake News Mean for Content Marketing?
    The stat I found to be most notable was that 25% of people follow brands on social media, yet 47% follow brands through podcasts, raising the question of whether social media could be losing its content marketing dominance. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Click To Tweet.
  • ACT-ON  |  FRIDAY, NOVEMBER 25, 2016
    [Stats] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
    Their stated goal is “To give marketers of the world the stats, inspiration, and instructions to improve their results.” What’s your wake-up routine? hear tell of some folks who still do this (back on the farm), but for me, it’s almost quaint to think about. Is there anyone out there still doing that? What a difference a few years makes.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 23, 2016
    [Stats] Why Staffing Agencies and Recruiters Need to Attract the “Supershopper”
    Stat No. 1 – After searching on Google, 76 percent of mobile shoppers changed their mind. Stat No. 2 – 64 percent of smartphone shoppers turn to mobile search for ideas about what to buy before heading stores. These stats will become very important during the holiday season as retail revenue increases. Think mobile!
  • ACT-ON  |  WEDNESDAY, NOVEMBER 23, 2016
    [Stats] An Introductory Guide to Google’s Search Console
    Crawl Errors & Stats. Crawl Stats indicate the rate at which a crawler is finding pages, pages crawled per day (high and low), time it took to download and kilobytes downloaded in total. Do you have a direct line to Google? OK, so maybe that doesn’t exist, but it would be great, wouldn’t it? Let’s examine it a bit further. Summary.
  • JUNTA 42  |  SATURDAY, NOVEMBER 19, 2016
    [Stats] This Week in Content Marketing: WordPress and Medium Begin Turf War for Owned Media
    While these results are encouraging, if you go further into the numbers, you’ll see that the growth is primarily being driven by just two companies, and that some of the stats might not be adding up correctly. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show.
  • BIZIBLE  |  FRIDAY, NOVEMBER 18, 2016
    [Stats] What Do High Performing B2B Marketers Do Differently? [State of Pipeline Marketing Data]
    The State of Pipeline Marketing Report 2016 is filled with dozens of stats and insights about how B2B marketers drive growth. What’s the difference between highly effective marketers and those who are struggling to increase their impact? To see how they differ, we then compared them to the overall average. Marketing Priorities. Conclusion.
  • CONTENTLY  |  WEDNESDAY, NOVEMBER 16, 2016
    [Stats] Altimeter Study: How To Know When You Have a Mature Content Operation
    Here’s a sad stat: Only 39 percent of marketers can link their content to incoming revenue, and 55 percent struggle to prove the content’s impact content on their business. At this point, most marketers know they should be investing in high-quality content. The question is: What does content maturation actually look like?
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 15, 2016
    [Stats] 115 Facts You Never Knew About Social Media [Infographic]
    We have an answer though, because we enjoy weird stats like that. Guest post by Josh Wardini. It’s something that you use almost every day, but how much do you really know about social media? We’re going in-depth, behind the scenes, on a mission to bring you facts. Social Media Is The New Newspaper. It is. You’re Hired.
  • ACT-ON  |  MONDAY, NOVEMBER 14, 2016
    [Stats] 35 Marketing Automation Stats to Make You Look Smart
    Stats. Here are 35 marketing automation stats to know and love and share and cite. They’re all fresh stats, too – none are more than a couple years old. That’s consistent with this stat from Aberdeen Research : “58% of Best-in-Class marketing organizations use a marketing automation platform.”. So have at it. 19. A lot.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 11, 2016
    [Stats] Why Customer Data Should Shape Your Marketing Strategy
    Some quick stats: There are now 73,000 people working in the research industry in the UK. Imagine yourself out for dinner with a friend or loved one. You visit a small pizzeria that just opened in the neighborhood. Let’s say the food is incredible – quality ingredients, great presentation. So why is customer research so important?
  • BIZIBLE  |  FRIDAY, NOVEMBER 11, 2016
    [Stats] Unveiling: The State of Pipeline Marketing Report 2016
    This year’s report contains dozens of powerful stats and insights to help marketers focus on the entire funnel and drive more revenue. The past last two years, we’ve been tracking how B2B marketers (and B2C marketers with sales teams) are driving growth at their organizations in the State of Pipeline Marketing Report. So what did we learn?
  • EARNEST ABOUT B2B  |  FRIDAY, NOVEMBER 11, 2016
    [Stats] Trump. Brexit. And B2B Marketing
    Brexiteers had their infamous (and factually incorrect) £350m/week stat. Ok, it’s a clickbate headline, but bear with me – there is a genuine link between the three. For us in B2B marketing we can learn from how Trump and Brexit succeeded, and where their opponents failed. So let’s have a bit more of a look and see if you agree with me.
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2016
    [Stats] 63 Stats & Tips to Help You Become a Better Twitter User [Infographic]
    Although Twitter's growth rate has slowed down over the past year, it's still one of the most popular and powerful -- social media networks around. It has 313 million active users, 79% of accounts outside of the United States. Nowadays, 82% of active Twitter users log on using the mobile app rather than logging on via desktop. Just under 63% of U.S.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 8, 2016
    [Stats] Why Are 6 in 10 CMOs Spending Time on Methods That Don't Work?
    The 6 in 10 stat I referenced in the title comes directly from this report but before I get to that, I want to share some of other findings from this report. Disruptive Growth. That is at the heart of a recently-released report from Accenture entitled The C-level Disruptive Growth Opportunity. What Exactly is Disruptive Growth? What gives?
  • HUBSPOT  |  TUESDAY, NOVEMBER 8, 2016
    [Stats] 16 Stats That Prove the Importance of Local SEO [Infographic]
    When you’re looking for a local business that’ll fix your favorite pair of shoes, sell you the book your friend recommended, or bake a spaceship-themed cake for your kid’s birthday -- how do you find it? You pull up your favorite search engine for a little online research, of course. Your customers are no different.
  • BRAINSHARK  |  TUESDAY, NOVEMBER 8, 2016
    [Stats] Onboarding New Sales Employees? 7 Stats You Need to See
  • JUNTA 42  |  SATURDAY, NOVEMBER 5, 2016
    [Stats] This Week in Content Marketing: Social Media Platforms Take More Victims
    Scare tactics aside, it’s a wonderful resource full of compelling stats you can use to justify your marketing spend to your organization’s stakeholders. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Recorded live on October 31, 2016; Length: 1:02:06).
  • CONTENTLY  |  FRIDAY, NOVEMBER 4, 2016
    [Stats] The 6 Most Important Takeaways From CMI’s Annual Study
    Of course, CMI loves playing up that stat because the organization can help you build a strategy. For six years, the Content Marketing Institute (CMI) has studied the evolution of content marketing. Sometimes, the numbers from its reports are encouraging for the industry. Other times, not so much. B2B marketers, meanwhile, somehow got worse.
  • CHIEFMARTECH  |  THURSDAY, NOVEMBER 3, 2016
    [Stats] The State of Marketing Technology 2017 (hint: best-of-breed is big)
    Combining integrated and fragmented best-of-breed stacks gives us the stat that 48% of participants — nearly half — have chosen a best-of-breed approach. already revealed several of the key findings to the audience at the conference, but I’m eager to share it with you now too. marketers on the subject of marketing technology adoption.
  • JUNTA 42  |  WEDNESDAY, NOVEMBER 2, 2016
    [Stats] Manufacturing Marketers See Content Marketing Breakthrough [Research]
    These 50+ stats will help. 4. Last year, the results of our annual content marketing survey indicated that manufacturing marketers were stuck when it came to content marketing. Fewer than 20% said their organization was effective at content marketing or that they had a documented content marketing strategy. What a difference a year makes!
  • ACT-ON  |  TUESDAY, NOVEMBER 1, 2016
    [Stats] 20 Twitter Tricks for B2Bers Who Want to Up Their Game
    Most of you have heard this stat before, but it’s so important, it bears repeating: Adding an image to a tweet increases retweets by 150%. Want proof of how fast social media evolves? Here: Twitter is old school. Compared to rapid-growth social media networks like Snapchat, Twitter is in kinda shaky territory. Add line breaks. link]. hashtag.
  • JUNTA 42  |  SATURDAY, OCTOBER 29, 2016
    [Stats] This Week in Content Marketing: Content + Audience for the Win
    Though we felt some of the stats could be open to interpretation, we applaud the ambitions of this research, given that email is such an important mechanism for building an audience of subscribers. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Click To Tweet.
  • LEADERSHIP  |  FRIDAY, OCTOBER 28, 2016
    [Stats] Email Deliverability: The Path to Your Subscriber’s Inbox
    Despite that dismal stat, email marketing still brings you the biggest bang for your buck – a recent study has shown that email provides 4300% ROI, which is more than SEO or social media. What’s keeping your emails out of your prospect’s inbox? And how can you fix it? My guess is not often. Let’s take a look.
  • KAPOST  |  FRIDAY, OCTOBER 28, 2016
    [Stats] 4 Tactics for Better Cold Sales Emails—Because No, Prospects Don’t Want a Demo
    For example, if you’re a VP of Marketing and I see that you just read our blog post The 10 Most Important B2B Customer Experience Stats of 2016 , I’ll follow-up with our eBook The B2B Marketer’s Guide to Managing Customer Experience. Did I catch you at a good time?” However, cold-calling is necessary for any sales team.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 27, 2016
    [Stats] How AI Will Be A Game Changer In Mobile Marketing
    By now you all know the usual stats suspects. Merriam-Webster's two part definition of Artificial Intelligence or AI is "an area of computer science that deals with giving machines the ability to seem like they have human intelligence; the power of a machine to copy intelligent human behavior." Impact and Improve. Automation.
  • CONTENT STANDARD  |  THURSDAY, OCTOBER 27, 2016
    [Stats] How Twitter and Thursday Night Football Are Changing the Video Marketing Conversation
    ESPN typically only offers streaming to viewers who subscribe to a cable service—though a live social stream is always a part of ESPN Gamecast, which show stats and social media commentary in real time during a given game. Today, we’ll explore the efficacy of live video, and its role in driving marketing transformation for brands.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 27, 2016
    [Stats] Virtual Reality, Millennials & Kobe—Top Takeaways from DMA’s &THEN
    If the stats about its high ROI aren’t enough, consider the fact that email is still one of the top things that millennials use their mobile device to access. With attendees coming from all sorts of industries, segments, and paths, the keynotes and sessions ranged from future-looking to tactical and practical. Virtual Reality. Patience.
  • CEROS  |  THURSDAY, OCTOBER 27, 2016
    [Stats] No, You Don’t Have the Attention Span of a Goldfish
    It’s not even clear which of those 3 publications is being cited for the 7 stats listed in the table. When (these stats) start to be debunked, people start to think that maybe research in general is not reputable,” cautions Jonathan Schwabish, Senior Researcher at the Urban Institute and Founder of the blog PolicyViz. Happy reading!
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Stats] The Ultimate List of 250+ Marketing Statistics [New Data]
    If only I had a stat to insert here. Let's stop chasing after stats. So when you need a stat on the rise of video, we've got you covered. We've all been there. the wild goose chase of finding the perfect statistic. You're writing a blog post on the importance of using video in your social media strategy, for instance.
  • DISCOVERORG  |  THURSDAY, OCTOBER 27, 2016
    [Stats] Account-Based Everything: Is it Time for a New Territory Analyst Manager Role?
    You’re likely familiar with the stats on how salespeople spend their time: 35% of time spent could be classified as sales activities while 65% could be classified as non-selling activities. It wasn’t until after my own special brand of analysis, that I would begin full-on selling. I was always taught to plan my attack and then attack my plan.
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 25, 2016
    [Stats] 5 Brands That Make Original Research Look like an Art Form
    No, that stat isn’t backed up by actual research. If a few stats can get potential customers thinking about meal delivery in a new way, that’s a win for the company. Nine out of 10 customers prefer it when brands use original research. But this typical commercial gimmick (“four out of five doctors agree!”)
  • ACT-ON  |  TUESDAY, OCTOBER 25, 2016
    [Stats] The Crash Course in Mobile Content Every Marketer Needs Now
    There’s a slew more stats to verify mobile’s rising dominance, but I think you get the idea. You know how real estate people like to say, “location, location, location?” It’s time digital marketers started saying “mobile, mobile, mobile”. Here’s why: There’s more traffic on the internet from mobile devices than from desktops. Guys, really?
  • ACT-ON  |  TUESDAY, OCTOBER 25, 2016
    [Stats] The Crash Course in Mobile Content Every Marketer Needs Now
    There’s a slew more stats to verify mobile’s rising dominance, but I think you get the idea. You know how real estate people like to say, “location, location, location?” It’s time digital marketers started saying “mobile, mobile, mobile”. Here’s why: There’s more traffic on the internet from mobile devices than from desktops. Guys, really?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 24, 2016
    [Stats] These 6 Marketing Automation Statistics Show Where Marketers Really Are
    As the previous stat reveals, there is a basic benefit to cleaning up your process that is required to implement marketing automation. Marketing automation is a core technology that all marketers, especially B2B marketers need to implement to connect with prospects and generate the right leads for their sales team. Be one of the 10%.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 24, 2016
    [Stats] How a Content Refresh Can Help You Stay Relevant
    Any time you’re citing stats, chances are good there are newer ones out there than the ones you used. Author: Elaine Ip If you’re a savvy digital marketer, you’ve probably been on the content marketing train for years. Bonus points for you, but is that pile of existing content starting to look a little stale? The numbers back it up.
  • HUBSPOT  |  FRIDAY, OCTOBER 21, 2016
    [Stats] 9 Genius Examples of Empathetic Content Marketing in Action
    It’s packed with tips, stats, deep dives into the various types of native ads, strategy, as well as the benefits of LinkedIn's various native ad services. Successful content marketing is about creating a connection between your audience and your brand. This doesn’t mean just throwing content at them. Not sure what that looks like?
  • CEROS  |  WEDNESDAY, OCTOBER 19, 2016
    [Stats] 15 Clever Halloween Costumes for Content Marketers
    Carry a signboard with all of your performance stats, talk to everyone over the course of the evening, and you’ll achieve viral status overnight. This post, 15 Clever Halloween Costumes for Content Marketers , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 19, 2016
    [Stats] Seven Essential Mobile Apps for Marketers
    For example, you can automatically save the stats from your MailChimp campaign to a Google spreadsheet , or automatically add an event to your Google Calendar when you create a new Trello card. By Kerry Gorgone, {grow} Contributing Columnist. Back in 2014, I wrote a post on essential mobile apps  for marketers. IFTTT: https://ifttt.com.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 17, 2016
    [Stats] Customer Experience Simplified
    Here's some obligatory stats to back this up. I am a firm believer that we humans have a penchant for making (something) more complicated than necessary, a.k.a. overcomplicating everything. And we marketers take it to a whole new level. According to Gartner, 89% of all businesses will compete on customer experience this year.
  • RADIUS  |  FRIDAY, OCTOBER 14, 2016
    [Stats] Why B2B Data Is Holding Back Your Marketing Efforts
    So, what do these stats tell us? Most marketers would agree that data is a crucial part of an effective B2B marketing strategy. But while it is a valuable marketing asset, there’s still a serious need for quality, actionable data that can help drive marketing strategy. B2B marketing is only as effective as the underlying data that powers it.
  • LEADERSHIP  |  FRIDAY, OCTOBER 14, 2016
    [Stats] Interesting Infographics: Email Marketing Stats to Blow Your Mind
    Let’s look at some of the stats most important for B2B marketers. Key Stats on Email Marketing: 1. The post Interesting Infographics: Email Marketing Stats to Blow Your Mind appeared first on LEADership by Louis Foong, CEO The ALEA Group. Still not convinced that email marketing is the way to go?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 13, 2016
    [Stats] 3 Mobile Marketing Trends You Can't Afford To Ignore
    Here's some stats to drive this point home even further, courtesy of the same Forrester report. In addition to the aforementioned stat that 90% of a consumer’s time while on a mobile device is done so via an app, here are even more reasons why you need a mobile app strategy and the right platform or model to support it.
  • VIDYARD  |  WEDNESDAY, OCTOBER 12, 2016
    [Stats] Taking a Journalistic Approach to Content Marketing: Wise Words from Kristy Sharrow
    There’s a stat from VentureBeat — and I hope I’m quoting this correctly — that 50% of the sales technologies that exist were launched in the last 5 years. Who do you think is the hardest group of people to sell to? And we’re not talking trying to sell laptops to Luddites. If you guessed other salespeople, you’d probably be right.
  • RADIUS  |  TUESDAY, OCTOBER 11, 2016
    [Stats] Top 10 Booths at Dreamforce 2016
    Bluewolf took full advantage of their famous State of Salesforce stats with prominent text, neon lights, and an interactive element using colored yarn (see the video for details). The expo floor at Dreamforce is the epicenter of cloud software. Check out the short video below as I nerd out on the top 10 booths at Dreamforce 2016! 1. Bravo! 2.
  • READYPULSE  |  TUESDAY, OCTOBER 11, 2016
    [Stats] 5 Ways to Engage Your Audience with Interactive Content
    Interesting visuals, captivating graphs, charts and stats are going to engage your audience and make them want to share what they learned through viewing your content with their friends and family. Interactive experiences are always more engaging than simply communicating information to your audience in lecture format. Flashy Videos.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 11, 2016
    [Stats] Why Data and Customer Experience Should Go Hand In Hand For CMOs
    That stat comes courtesy of Data Elevates the Customer Experience: New Ways of Discovering and Applying Customer Insights , a report released by Forbes Insights earlier this year covering the findings of a survey of over 350 global senior executives across a range of industries and functions. obvious. Every single day there are 2.5
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2016
    [Stats] Inbound Marketing for Independent Schools
    With 5 million seats to fill each year, these stats demonstrate the urgency for marketers attract their share of prospective parents, and nurturing them along to their child’s enrollment. Today nearly a quarter of all K -12 schools in this country are private schools—that’s over 30,000 schools. Getting Those Applications and Enrollments.
  • SNAPAPP  |  TUESDAY, OCTOBER 4, 2016
    [Stats] How to Best Manage Freelancers + Guiding Them With Strong Research Practices
    Step 2: Incorporate stats, case studies, and images that reinforce the data. As someone who’s been freelancing full time for three years, I’ve learned quite a few ins and outs of working with clients – and there are many. Freelancers approach research for assignments in a unique way, too. Research practices of freelancers. That’s a problem.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 30, 2016
    [Stats] 10 Stats That WIll Shape Your 2017 SEO Strategy
    To help, here are 10 stats from the past year that highlight the future of optimization. You want to start incorporating other stats so readers know exactly what they’ll get when they stop by. The post 10 Stats That WIll Shape Your 2017 SEO Strategy appeared first on The Content Standard by Skyword. ” 5.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 29, 2016
    [Stats] 17 Revealing Stats That Uncover Key Marketing Differences Across Regions [New Data]
    17 Stats That Uncover Key Marketing Differences Across Regions [New Data]. Every year, HubSpot launches the State of Inbound report , detailing inbound marketing and sales trends across the globe. This year, we're so excited to announce that we've also launched the State of Inbound EMEA report, focusing exclusively on the region. marketers?
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Stats] What is Account-Based Marketing? Everything You Need to Know
    Based on those stats, it seems marketers are drawn to the success that’s being reported with ABM, but struggle once they get their plan up and running. Account-based marketing is seemingly everywhere these days. If you’re doing it, you’re talking about how you’re doing it and the results you’ve seen. This post is for you. Program. Win Rate.
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Stats] Why Video Is The Answer To Employee Communications Teams’ Prayers
    Our love of video means that we demand it in our workplace, too. A  recent stat showed that 59% of executives would rather watch video than read text. What’s on your list of “Wants”? Other than a unicorn or a nice ice cream sandwich. Is video on that list? Wait, that’s probably a silly question. EVERYONE wants video. It’s a must-have.
  • SNAPAPP  |  TUESDAY, SEPTEMBER 27, 2016
    [Stats] Ranking Our Top 10 Blogs from the Summer
    In this post, we examined some stats that indicate how interactive content is effective for the ever-shrinking attention span, as well as what aspects make it so engaging for users. 9.) The air is more crisp, the lattes are more pumpkin spiced, the leaves are more orange. But let’s remember some warmer times, shall we? Content loading
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 27, 2016
    [Stats] Five Content Marketing Tips for B2B Success
    Of course, these stats don’t diminish the potential of content marketing, which offers a wealth of new opportunities for marketers. Guest post by Mark Pinnes. Business content is a turn off for 70% of consumers—that’s according to research by Flagship Consulting in association with The Economist Intelligence Unit. Image credit: Wikimedia.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 24, 2016
    [Stats] 6 Easy Ways to Predict Content Marketing Trends
    This can come from observation (choosing a data set and analyzing/repackaging it), aggregation (bringing existing data points together into one central place to answer a question or solve a need), and surveys (ask yourself what people in your industry often say, but rarely support—then find that missing stat and report on it. People Watch.
  • HALEY MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Stats] 11 Must-Haves for Every Staffing Website: A Presentation from the Colorado Staffing Association Annual Conference
    stat that I was going to say about mobile responsive, but a report from Nielsen showed that ninety-one percent of adults have their smartphone within arm’s reach 24 hours a day. Want to turn your website into a staffing ATM? With the right approach, your site can generate job orders and placements day in and day out! Video Transcript.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 23, 2016
    [Stats] Will the Era of Knee-Jerk Content Marketing Ever End?
    They’ve also generated leads at a 1,952 percent higher rate (I know this stat thanks to Skyword’s Marketo integration, which allows us to look at leads generated from specific articles). Recently, my colleague and friend on Skyword’s community team, Molly Berry , shared some exciting midday news with me. Probably not.
  • BRAINSHARK  |  THURSDAY, SEPTEMBER 22, 2016
    [Stats] 11 Social Selling Stats B2B Sales Reps Should Know
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Stats] 8 Stats You Need to Know From the 2016 State of Inbound Report [New Data]
    Stats You Need to Know From the 2016 State of Inbound Report. 1) Inbound organizations are 4X as likely to be effective. T he inbound movement has always been about one thing: being relevant and truly helpful to your audience. Check out the full report here or view some of the most interesting highlights below. Tweet this]. Tweet this].
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 20, 2016
    [Stats] Legos, Lightsabers, and ROI: 3 Big Takeaways from Content Marketing World
    Author: Ellen Gomes While the beginning of September marks the end of summer (womp, womp), it also means that Content Marketing World (CMW) is upon us. Every year, this amazing gathering of content’s top minds offers a ton of learnings and conversations, and orange everything. This year was no different. Like I said, the line-up was no joke. In
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 19, 2016
    [Stats] What, How, and When to Measure Your LinkedIn Marketing
    LinkedIn allows you to compare your current stats with past performance, so you can see whether you’ve improved your effectiveness over the past week, month, or even six months. LinkedIn can be a powerful marketing and lead generation tool, particularly for B2B marketers. Are Your Posts Working? What Does Your Audience Look Like?
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Stats] ‘We’re Not Selling Ads’: Adblock Plus Responds to Backlash About Its Acceptable Ads Platform
    And we see that in the stats. Yesterday, Adblock Plus announced it was launching an ad network called the Acceptable Ad Exchange. The Wall Street Journal reported that Adblock Plus had partnered with Google, AppNexus, and ComboTag on the network, and that they’d all split the revenue. BWwIsH2mJy. Classy. We’re not selling ads.
  • SCRIBBLELIVE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Stats] Does Live Video Make Sense for Your Content Marketing Strategy?
    You can find a ton of stats about the rise of live video. They’re all impressive. We spend hours upon hours thumbing through Snapchat Stories every week, and Facebook Live is great at distracting hard-working, focused employees during business hours. Fear of missing out. So, to stream or not to stream? Enter live video. With brands?
  • CONTENTLY  |  TUESDAY, SEPTEMBER 13, 2016
    [Stats] Content Marketing World: Journalists vs. Marketers
    One stat from last year’s report that you’ve heard over and over: Two-thirds of marketers still don’t have a documented content strategy. Content Marketing World recaps have become a cottage industry in their own right for tech vendors. Sure enough, there have been a ton of recaps already, including a few very good reads.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 13, 2016
    [Stats] “Open This Email Right Now!” What Makes a Good Subject Line?
    Start cutting characters stat! You’re drowning in emails, right? Every day the inbox piles up with ever more sales, ads, offers, news, and even the occasional personal note. Some email providers like Gmail segregate your incoming mail in an effort to keep the important items front and center. An all-caps S.P.A.M. Personable. Emotion.
  • CONTENTLY  |  MONDAY, SEPTEMBER 12, 2016
    [Stats] 7 Social Media Stats All Marketers Should Know
    With that in mind, here are seven social media stats we’ve compiled from around the web that should help you start to crack that cube. It’s easy to get caught up in likes and retweets, but as this stat from RadiumOne suggests, so much sharing happens beyond our purview. Remember when Snapchat was a punchline?
  • CEROS  |  MONDAY, SEPTEMBER 12, 2016
    [Stats] 15 Clever Halloween Costumes for Content Marketers
    Carry a signboard with all of your performance stats, talk to everyone over the course of the evening, and you’ll achieve viral status overnight. This post, 15 Clever Halloween Costumes for Content Marketers , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading!
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 12, 2016
    [Stats] ?????????SEO Copywriting Buzz: Part 2
    It’s true that the “word count experts” don’t pull their stats out of the air. Have you read studies recommending your blog posts should be around 2,000 words and thought, “How can I write THAT MUCH BLOG CONTENT all the time?” ” Their writing is suffering because of it. Here’s why. 500 words?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 12, 2016
    [Stats] Marketing Automation is More Than a Fancy Email Machine
    Let’s look at some stats from a recent study from Ascend2 : 76% of marketers say marketing automation is very important to their marketing performance. The sum total of those stats tells quite a story. The tool that is called a marketing automation platform is not strictly about automating your marketing. This makes good sense.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 11, 2016
    [Stats] 21 Revealing Statistics About Content Marketing in Asia Pacific in 2016
    Tweet this stat. Tweet this stat. Tweet this stat. Tweet this stat. Tweet this stat. Tweet this stat. Tweet this stat. Tweet this stat. Tweet this stat. Tweet this stat. Tweet this stat. Tweet this stat. Tweet this stat. Tweet this stat. Asia Pacific
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 10, 2016
    [Stats] The Top 10 Stats from 2016 that Will Jumpstart Your Social Media Marketing Strategy
    The post The Top 10 Stats from 2016 that Will Jumpstart Your Social Media Marketing Strategy appeared first on The Content Standard by Skyword. In 2004, Facebook was launched as a simple site that allowed college students to share pictures, post statuses, and generally interact with their peers online. Social Is Becoming Expensive. ” 3.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 9, 2016
    [Stats] Interesting Infographics: The Potential of Social Media for B2B
    This infographic from Real Business Rescue lists some vital stats about social media marketing that will make even the most skeptical B2B marketer consider taking the plunge into some serious social media strategy. You already know the good that it can do for B2C companies, but what do you know about the benefits it can provide to B2B brands?
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 9, 2016
    [Stats] Skyword’s Top Takeaways from Content Marketing World 2016
    This can come from observation (choosing a data set and analyzing/repackaging it), aggregation (bringing existing data points together into one central place to answer a question or solve a need), and surveys (ask yourself what people in your industry often say, but rarely support—then find that missing stat and report on it. Wednesday.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 8, 2016
    [Stats] The Most Important Stat in Latest Content Marketing Report
    And he called it the most important stat in the report. The world's content marketers are gathered in Cleveland, Ohio for Content Marketing World. This huge show has over 3500 attendees from 60 countries. There are entire tracks on storytelling, demand generation, native advertising and a whole lot more. Or maybe not. No consistency.
  • ACT-ON  |  THURSDAY, SEPTEMBER 8, 2016
    [Stats] How to Create an Engaging and Effective Presentation
    Finally, to build the actual slide content, I take the key words (the headlines, the products, the stats) and put only those onto the slides. There are staggering stats, like the fact that businesses can see 500 percent more traffic on SlideShare than the big guns (Facebook, Twitter, YouTube, LinkedIn). How wrong I have been. SINGLE.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Stats] Discover Where Your Competitors Are Beating You Online
    We recommend that you perform an inbound marketing competitive analysis on at least an annual basis and ideally on a quarterly or semi-annual basis. A Few Eye-Opening Stats From Real Competitive Analyses. Every company has competitors. But do you really know how your company compares to your competitors? Why is this so important? Forms.
  • ACT-ON  |  MONDAY, SEPTEMBER 5, 2016
    [Stats] Marketing Jobs: The Outlook is (Still) Bright
    And in 2016, four years after that stat was initially published, we’re pretty dang close. Salaries and Employment Stats. Editor’s note: This is an update of the blog post we ran last year, summarizing employment opportunities in marketing for the near term. Statistics and references have been updated. Education. The U.S. Experience.
  • HINGE MARKETING  |  FRIDAY, SEPTEMBER 2, 2016
    [Stats] The Science Behind AEC Brand Research
    Hinge is home to more than a few stats nerds that revel in the world of confidence intervals and data analysis ( this post’s author included ). Without a doubt, differentiation is the foundation of a solid brand.  Particularly within the AEC industry, a differentiated brand can help tip the scales in favor of your firm over another.
  • ION INTERACTIVE  |  FRIDAY, SEPTEMBER 2, 2016
    [Stats] Interactive Content Marketing Weekly Roundup: August 29 - September 2
    Check out the report to see some of the stats and examples Demand Gen has for you. First Friday of the month is always a reason to celebrate! And even more so for this Friday since it’s not only Labor Day Weekend but the weekend before Content Marketing World… and we can’t wait! Top 7 that. Enough already with the fluff content! Facebook.
  • SNAPAPP  |  FRIDAY, SEPTEMBER 2, 2016
    [Stats] SnapWrap: The State of Content Marketing, How to Scale, Video Best Practices, and More!
    10 Stats That Prove It. 10 Stats That Prove It. Welcome to SnapWrap, our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). Why Is Content Marketing Today’s Marketing?
  • VIDYARD  |  WEDNESDAY, AUGUST 31, 2016
    [Stats] Check Out This Video: Even an A **e Can Save a Life
    They either share stats around their cause to appeal to the more numerically minded viewers: Or they tug at the heartstrings to appeal to more emotional viewers: And with good reason — these video formats work. Videos that could be described as “obscene” or “offensive” aren’t particularly hard to find on the internet. Simple. Powerful.
  • KAPOST  |  TUESDAY, AUGUST 30, 2016
    [Stats] Tips on Optimizing Buyer Personas to Make Content More Buyer-Centric
    Insights from current sales numbers, industry trends, market research, and social media stats all help shape a buyer profile, but remember, this data is focused on the past. Creating buyer personas is not a one and done practice. In some ways, buyer personas are like a unique, fine wine that grows in-depth and flavor as it matures.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2016
    [Stats] How to Live Stream Successfully: A Preparation Checklist for Marketers
    Decide important points or stats to hit,” she says. Raise your hand if you’d rather watch a video to learn something new than read about it. Go ahead -- you’re not alone. 59% of executives say they’d rather watch a video than read text , too. How Live Streaming Works. Live streaming is a way to broadcast your events to an online audience.
  • SNAPAPP  |  TUESDAY, AUGUST 30, 2016
    [Stats] What If Your Conference “Presentation” Should Actually Just Be a Story?
    It’s easy when planning a talk to put together slide after slide of stats and best practices. The beautiful thing about telling a story for your conference presentation is you don’t have to worry about sharing that same old stat everyone shares every year. Whoo-wee! It was also my first visit to Toronto, and what an introduction.
  • SALES INTELLIGENCE VIEW  |  MONDAY, AUGUST 29, 2016
    [Stats] Smart Marketers Will Be At Forrester’s B2B Marketing Forum (And Use Our Discount Code!)
    There’s no doubt B2B marketing is getting harder, especially when you see stats like these: 74% of business buyers conduct more than half of their research online before making an offline purchase. 59% of those same business buyers prefer not to interact with a sales rep as their primary source of information. More and more, […].
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