• INFER  |  THURSDAY, JULY 28, 2016
    [Stats] Predictive Analytics: Why They Make Your Content More Impactful
    The stats are sobering: a recent study found that 50% of content gets eight shares or less; another uncovered that 60-70% of B2B content goes unused; and Forrester discovered that 90% of content is ignored by B2B sales teams. This byline by Infer’s Sean Zinsmeister was originally published on the Salesforce blog. Step 2: Score the leads.
  • CEROS  |  WEDNESDAY, JULY 27, 2016
    [Stats] All About Those Leads: Crafting Content for Conversion
    Original Material: Whether you use stats from a study you fielded, photos that your creative director took, or music written by a staff member, bringing something new to your content can provide extra value to your content consumers. 2. Happy reading! Some recent survey data confirms this point. Create Content That Stands Out. promise!
  • HALEY MARKETING  |  MONDAY, JULY 25, 2016
    [Stats] Why Bother With Email Marketing?
    Ask Haley Content Marketing Email Marketing Trends Haley News Marketing Tips email marketing email marketing staffing Email Marketing Stats email marketing trends Haley Marketing GroupEmail marketing is dead. Nobody likes getting emails anymore. Why spend your valuable marketing budget on sending something that will end up in a spam filter?
  • PUREB2B  |  MONDAY, JULY 25, 2016
    [Stats] The Importance of Offline Lead Generation
    With traditional lead generation efforts, the cost ranges between 300 to 500 dollars per lead, which covers a field staff person’s salary, per diem, travel, accommodation, and other incremental costs (stats via Salesforce ). Marketers can get so caught up in digital lead generation efforts that old school processes are often neglected.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Stats] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    This stat reveals just how. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. Key Findings IV. How does.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Stats] Staffing and Launching Your Content Marketing Program
    of creaky desks, a syllabus full of old listicles and ques- tionable stats, and the teacher droning on and on while. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. Introduction 3 II. robbery.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Stats] Evangelizing a Content Marketing Program
    these notorious stats: The average click-through rate for ban- ner ads is just 0.10 ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Why This Guide 6 III. The hotel giant.
  • HUBSPOT  |  FRIDAY, JULY 22, 2016
    [Stats] What's the Deal With Ad Blocking? 11 Stats You Need to Know
    11 Ad Blocking Stats You Need to Know. 1) Adblock Plus, the world's most popular ad blocking extension, has been downloaded over 500 million times. It's no secret that internet users are no strangers to seeking out the information they need online -- in fact, Google now processes over 40,000 search queries every second. The lesson?
  • CONTENTLY  |  THURSDAY, JULY 21, 2016
    [Stats] The Psychology of Viral Content
    Considering that two of the most recent internet sensations involved a pair of white sneakers and a Wookie mask, it’s easy to write off viral content as pure luck. Some marketers might argue that no one can predict content’s viral potential. Consider this blog post from Bulimia.com that reimagines superheroes with the help of Photoshop.
  • VIDYARD  |  TUESDAY, JULY 19, 2016
    [Stats] Getting to the Heart of Customer Value and Sharing the Right Stories
    Produce fun ‘sports cards’ with your customers on them including their ‘stats’ and top quotes, then circulate them around the office — maybe even get them autographed! When was the last time you thought about the difference you’re making in the lives of your customers? What was it, at a personal level, that inspired them to choose you ?
  • HUBSPOT  |  TUESDAY, JULY 19, 2016
    [Stats] Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search
    The best way to keep track of how frequently Google visits your website, is to examine your crawl stats in Google Webmaster Tools. Indexing as many pages on your website as possible can be very tempting for marketers who are trying to boost their search engine authority. Say what?! Stay with us, folks. Another good example? Why not? Ta Da!
  • WRITTENT  |  TUESDAY, JULY 19, 2016
    [Stats] Case Study: How to Drive 300+ Backlinks to 1 Blog Post
    Let me introduce you to one of my favourite strategies – The Stats Post formula. The Stats Post is very easy to put together, mainly because it doesn’t require much writing… But it does require good research skills and an understanding of your market. The Stats Post Formula: Content Marketing Strategy that Drives Results.
  • BIZIBLE  |  MONDAY, JULY 18, 2016
    [Stats] Announcing The 2016 AdWords Industry Benchmarks Report
    Here's further examples of stats you'll find in the report. AdWords has long been a critical channel for certain B2B industries. When developing a marketing team’s channel mix, it’s a given that AdWords will be an integral part. It’s a proven lead generator, but just how much does AdWords contribute to down-funnel metrics like revenue?
  • OPENTOPIC  |  SUNDAY, JULY 17, 2016
    [Stats] The 3 Pillars of Mobile Marketing
    Opentopic blog >> business2community.com Despite being only halfway through 2016, the stats about mobile usage are staggering. Increasingly, people are using mobile devices, such as smartphones and tablets, for more than checking email and texting. These devices have become an integral piece of people’s lives.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 15, 2016
    [Stats] Your Buyers Are Basically Pokémon, So Level Up
    The stats above and my activities over the past week are proof enough that Pokémon GO is addicting, with users laser-focused on their objectives. Last night, I decided that cruising by PokéStops would be more fulfilling than a first-date conversation. And I’m not alone. It was installed on 10.8 percent of all Android devices in the U.S.
  • SNAPAPP  |  FRIDAY, JULY 15, 2016
    [Stats] SnapWrap: Psychology, Customer Service, Cats, and More!
    Here’s why you should think about giving your stats and metrics a break for a bit. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). Nicolas Cole, Inc.
  • HALEY MARKETING  |  THURSDAY, JULY 14, 2016
    [Stats] What Does Social Sharing Accomplish?
    Here are stats from three separate companies that are currently using Haley Marketing’s Social Pro service. Does your company use social media? Are you performing any kind of social sharing? If not, start. If you are, are you using it correctly? So why would you use social media the same way? Facebook. LinkedIn (Part I). LinkedIn (Part II).
  • MODERN B2B MARKETING  |  THURSDAY, JULY 14, 2016
    [Stats] Content with a Purpose: 5 Tips to Map Your Content to the Buyer’s Journey 
    Author: Scott Hogrefe You’ve heard the stats. You’ve read the articles. Today, the majority of the buyer’s journey is self-directed and happens  before  you even know who they are. This reality has made marketing teams accountable for engaging buyers sooner and getting them to that first “hello” faster. Listen!
  • FATHOM  |  TUESDAY, JULY 12, 2016
    [Stats] Lead Change and Transform Communications with Nurture Marketing
    If you’ve had a momentary lapse and thought ‘why would I restructure my marketing around a fad’ refer back to the stats above and consider the fact that nurture marketing is more than likely here to stay. The times, they are a changin’. The prerequisites for a company to be successful have intensified. But, what is nurture marketing ?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 12, 2016
    [Stats] Top 30 Publications Shared by B2B CMOs
    In this, the latest installment of the CMO Social Stat of the Month — courtesy of Oracle Marketing Cloud and Leadtail , a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter. Pressure to deliver business results is mounting. CMO Corner
  • VIDYARD  |  TUESDAY, JULY 12, 2016
    [Stats] How to Create a Video Marketing Strategy You Can Be Proud of
    This got me thinking about why marketers are still having such a hard time with video marketing, given how important and impactful it can be (check this recent post for some meaty stats that reinforce this). Are you proud of your video marketing strategy? I bet the answer comes pretty quickly. Place the Emphasis on Impact, Not Quality.
  • CONTENT STANDARD  |  TUESDAY, JULY 12, 2016
    [Stats] 4 Ways Marketers Need to Change How They Measure Content Marketing ROI
    While stats like page views, unique visits, bounce rates, and session duration may make us feel good to track, they only have meaning if we examine them in context, and context is a huge challenge for marketing leadership to take the time to understand. How do you define leadership in business? Top Website KPIs to Redefine. Marketing ROI
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 12, 2016
    [Stats] For Real Marketing Success, Focus On Your Superfans
    Social media channels and best practices seem to change daily, and new analytics reveal updated facts and stats constantly. Marketing tools and techniques shift at dramatic speeds. Falling behind in marketing knowledge is not an option, so marketers are pressured to be on their toes moment to moment.  Content Marketing
  • WRITTENT  |  THURSDAY, JULY 7, 2016
    [Stats] Blog Writing: 29 Experts Share Their Top 3 Must-Follow Rules
    If you have stats and information to prove your point, include those. Writing a great blog involves doing many different things well. We wanted to know exactly what it takes to write a great blog, so we reached out to 29 experts and asked them this question: What are your top 3 must-follow rules for blog writing? According to 29 Experts). A.
  • ACT-ON  |  THURSDAY, JULY 7, 2016
    [Stats] Inside the Mysterious World of Dark Social
    That 69% stat comes from multiple sources, including a report from RadiumOne published back in 2014. Content sharing via social media is really important, right? It’s the ultimate voice of confidence from your audience. But have you heard of “dark social?”. They trust their friend, after all … usually more than they’ll trust a company. Wha?”.
  • WRITTENT  |  WEDNESDAY, JULY 6, 2016
    [Stats] 77 Blogging Stats to Improve Your Blogging Strategy
    Check out this list of blogging stats we curated for you. The post 77 Blogging Stats to Improve Your Blogging Strategy appeared first on Writtent. Still not sure whether your business should be out there blogging? Blogging & Lead Generation. 1. Businesses using blogs are known to generate 67% more leads. Source ). 2. Source ). 3.
  • VIDYARD  |  WEDNESDAY, JULY 6, 2016
    [Stats] 10 Amazing Facts That Will Turn You Into A Video Marketing Advocate [Infographic]
    This infographic is a compilation of some of the most powerful stats out there that show you how fast the world of video marketing is taking off and what we can expect in the near future. After seeing these video marketing stats, what do you think the biggest change in the video marketing space will be in 2016? We get it. Enjoy!
  • SNAPAPP  |  WEDNESDAY, JULY 6, 2016
    [Stats] Making Concepts Real: Emily Popson on the Power of Resonance
    have found some of my most successful content hasn’t been the 30 page eBook of stats. Think back to the last time you consumed something. It could be anything – a meal, a movie, a TV show, a game – and it probably happened pretty recently. When you were finished, how did you feel? Was it just okay? Was it downright bad? reaction. reaction.
  • OPENTOPIC  |  SUNDAY, JULY 3, 2016
    [Stats] 35 Stats That Prove the ROI of Inbound Marketing
    Opentopic blog >> opentopic.com “If you have more money than brains, you should focus on Outbound Marketing. If you have more brains than money, you should focus on Inbound Marketing.” – Guy Kawasaki Inbound Marketing ROI is becoming increasingly evident because customers buying habits support it. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SUNDAY, JULY 3, 2016
    [Stats] 35 Stats That Prove the ROI of Inbound Marketing
    Opentopic blog >> opentopic.com “If you have more money than brains, you should focus on Outbound Marketing. If you have more brains than money, you should focus on Inbound Marketing.” – Guy Kawasaki Inbound Marketing ROI is becoming increasingly evident because customers buying habits support it. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JULY 2, 2016
    [Stats] 35 Stats That Prove the ROI of Inbound Marketing
    Opentopic blog >> opentopic.com “If you have more money than brains, you should focus on Outbound Marketing. If you have more brains than money, you should focus on Inbound Marketing.” – Guy Kawasaki Inbound Marketing ROI is becoming increasingly evident because customers buying habits support it. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JULY 1, 2016
    [Stats] 35 Stats That Prove the ROI of Inbound Marketing
    Opentopic blog >> opentopic.com “If you have more money than brains, you should focus on Outbound Marketing. If you have more brains than money, you should focus on Inbound Marketing.” – Guy Kawasaki Inbound Marketing ROI is becoming increasingly evident because customers buying habits support it. Marketing ROI Cmo marketing roi
  • HINGE MARKETING  |  FRIDAY, JULY 1, 2016
    [Stats] 5 Ways High Growth Companies Focus Their Marketing
    If you’re still on the fence about using social media to increase your visibility, here are some stats from some of our recent research : 9% buyers check you out on social media. If you think about it, that’s an incredible stat—almost one-third of professional services referrals are generated by hearing someone speak. Social Media.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 1, 2016
    [Stats] 4 Simple Tips for Making the Most of Your Marketing Budget
    If the conversation is only about financial stats, you need to make a change. As every senior marketer knows, it’s essential to squeeze every last drop of value from your marketing budget. With boardroom expectations high, you need to be able to not only get maximum results supported by data, but also by customer experiences.
  • ION INTERACTIVE  |  FRIDAY, JULY 1, 2016
    [Stats] Interactive Content Marketing Weekly Roundup: June 27 - July 1
    We gave you the stats. But now, we want to tell you why those stats should matter to you. What’s the latest in the interactive content marketing world? Have you been keeping up with ion on Medium? Here’s what was new this week…   Yes, Interactive Video Can Make You Do Cartwheels We know interactive content is on the rise. Better Leads.
  • OPENTOPIC  |  THURSDAY, JUNE 30, 2016
    [Stats] 35 Stats That Prove the ROI of Inbound Marketing
    Opentopic blog >> opentopic.com “If you have more money than brains, you should focus on Outbound Marketing. If you have more brains than money, you should focus on Inbound Marketing.” – Guy Kawasaki Inbound Marketing ROI is becoming increasingly evident because customers buying habits support it. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 30, 2016
    [Stats] Direct Marketing: Staying Up with the Trends – WhatTheyThink
    Direct Marketing: Staying Up with the Trends Each year, the Direct Marketing Association (DMA) compiles hundreds of relevant industry stats and facts for publication in its Statistical Fact Book. Opentopic blog >> whattheythink.com This article is part of our premium member access. Marketing ROI Cmo marketing roi
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 30, 2016
    [Stats] Content Pros Podcast: Reap the Strategies and Secrets of the Best in the Business
    It’s definitely not a passing fancy and the stat of the week outlines just how important mobile video will become in the next five years. Wouldn’t it be nice to hear from the best content marketers in the world in the comfort of your home or office, without having to make preparations to sit down with them? You’re in luck!
  • OPENTOPIC  |  WEDNESDAY, JUNE 29, 2016
    [Stats] 35 Stats That Prove the ROI of Inbound Marketing
    Opentopic blog >> opentopic.com “If you have more money than brains, you should focus on Outbound Marketing. If you have more brains than money, you should focus on Inbound Marketing.” – Guy Kawasaki Inbound Marketing ROI is becoming increasingly evident because customers buying habits support it. Marketing ROI Cmo marketing roi
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 29, 2016
    [Stats] Do you need copyright permission every time you quote someone’s work?
    The stats are truly surprising, and would likely inspire your audience of marketing professionals to start podcasting. You quote one particularly surprising stat from the company’s blog post promoting the report, then encourage readers to download the entire report. By Kerry Gorgone, {grow} Contributing Columnist. So no.
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Stats] 35 Stats That Prove the ROI of Inbound Marketing
    Opentopic blog >> opentopic.com “If you have more money than brains, you should focus on Outbound Marketing. If you have more brains than money, you should focus on Inbound Marketing.” – Guy Kawasaki Inbound Marketing ROI is becoming increasingly evident because customers buying habits support it. Marketing ROI Cmo marketing roi
  • KEO MARKETING  |  TUESDAY, JUNE 28, 2016
    [Stats] Three Stats to Track for Sales Funnel Analysis
    The sales funnel is the process that a prospect goes through from initial contact to final conversion. The “location” in the funnel corresponds to the stage of the sales process of the prospect. As a sales opportunity moves down the funnel, time to close decreases and the probability of the sale occurring increases. Landing Pages Response Rates.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 27, 2016
    [Stats] The start-up strategy for beating Facebook
    If you look at their tech strategy, they have been slow to develop business-related functionality like stat dashboards, focusing on new users functionality to secure their niche. Two of the hottest social network startups have taken decidedly different turns in their fortunes. Blab, a live-streaming app, occupied a unique space.
  • CEROS  |  MONDAY, JUNE 27, 2016
    [Stats] What We Learned About Convergence at #ThinkContent 2016
    Whether it’s fielding unique research, finding a unique slant on industry stats, or leveraging internal product or platform data, we’re learning how to turn numbers into interesting pieces of brand storytelling than equally inform and entertain our audiences. Happy reading! Lesson 1: Innovation Can Come from Anywhere.
  • ION INTERACTIVE  |  FRIDAY, JUNE 24, 2016
    [Stats] Interactive Content Marketing Weekly Roundup: June 20-23
    Check out some of the stats for yourself here. This week we started posting some of our content over on Medium.com, in our new ion interactive publication. Here’s what was new this week.   How To Ensure Your Content Is Actually Engaging 60% of B2B marketers say their biggest challenge is creating engaging content. Check out the article here.
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Stats] A Close Look At The Numbers: Content Marketing in 2016
    Need a stat? Opentopic blog >> imglance.com Where’s content marketing at right now – and where’s it going? It’s easy to find a million opinions about that, but there’s nothing like a solid, evidence-backed statistic. So we assembled the numbers on email, mobile, social and a couple other things. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Stats] A Close Look At The Numbers: Content Marketing in 2016
    Need a stat? Opentopic blog >> blog.crazyegg.com Where’s content marketing at right now – and where’s it going? It’s easy to find a million opinions about that, but there’s nothing like a solid, evidence-backed statistic. So we assembled the numbers on email, mobile, social and a couple other things. We got ‘em.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 23, 2016
    [Stats] Read All About It! 7 Steps to An Effective Email Newsletter
    Don’t take this stat personally. If your marketing department has launched a newsletter campaign, congratulations! Strategically created newsletters are among the most popular ways for today’s marketers to disseminate information. Bring it. Information about personal interests/hobbies. Reports prices/sales. Interesting facts.
  • ACT-ON  |  TUESDAY, JUNE 21, 2016
    [Stats] How to Find The Best Influencers for Your Company
    One of the stats it gives you are the top influencers for a given hashtag. What’s the hardest thing about influencer marketing? Is it defining the strategy? Tracking the results? Or finding the influencers? According to a recent study from Augure , finding the right influencers is the #1 challenge. It even beats out finding budget. At last!
  • WEBBIQUITY  |  TUESDAY, JUNE 21, 2016
    [Stats] The Six Best Google+ Marketing Tools
    Complete Google+ analytics reporting, including engagement stats, follower growth, demographic information about your followers, and your best times and topics for posting. Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. Pricing: free.
  • BULLDOG SOLUTIONS  |  MONDAY, JUNE 20, 2016
    [Stats] The Marketing Genius of Curious George: How Demos Impact Your Business
    Few other marketing tactics can claim more than a month or two of sales impact, so this stat showing the long-term returns some companies have seen from sampling is both shocking and motivating. I know way too much about Curious George. have a two-year-old daughter. But, does this marketing method really produce results? Maybe not.
  • CONTENTLY  |  MONDAY, JUNE 20, 2016
    [Stats] This Content Campaign Increased Applications to Work at GE by 800 Percent
    ” Indeed, an 8x increase in job applications is an incredible stat, especially at a time when large corporations like GE struggle to recruit against the allure of sexy startups. Think content is just for marketing? Let me introduce you to Owen. “We did not start off by saying, ‘How do we create a recruiting campaign?'”
  • 6SENSE  |  THURSDAY, JUNE 16, 2016
    [Stats] Forbes and 6sense: The Publisher – Predictive Intelligence Solution
    Every page on Forbes sites hosts a 6sense tag which allows highly-accurate and real-time ROI tracking by immediately delivering conversion stats. At the SiriusDecisions summit this year we announced a first-of-its-kind partnership with Forbes Media. Demand Generation Is a Game of Diminishing Returns  . From Generating Demand To Capturing It.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 15, 2016
    [Stats] Cross-Channel Marketing Technology: A Pillar of the Overall B2C Ecosystem
    Rest assured there are more stats just like these to make the case for an integrated, cross-channel marketing experience. Let's just cut right to the chase. Cross-channel marketing technology is a pillar of the overall B2C ecosystem because it represents the execution engine of your marketing strategy. Altimeter). Econsultancy).
  • INFER  |  TUESDAY, JUNE 14, 2016
    [Stats] How Marketing Helped Social Tables Increase Leads and Revenue 400+%
    We then took all data (in Excel’s Stat Pack) for the past few years, and analyzed the number of opportunities per our four verticals (event planner; and Small, Medium and Large hospitality venue), as well as the revenue generated per opportunity. Social Tables is a high-growth company based in Washington, DC.
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Stats] 5 Ways B2B Marketers Can Learn to Love Facebook
    Compare that stat to what the B2B marketers in another survey said. Are you holding back on Facebook marketing just because you’re in B2B? It’s really only for B2C people, right? Or just for keeping up with friends. That’s a belief I held for a while. It was reinforced by what felt like a bait and switch when Facebook killed organic reach.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 13, 2016
    [Stats] 4 Ways to Battle the Content Marketing Paradox
    Instead, audiences want a way to easily share information that’s directly applicable to them, so make sure that you’re breaking your research into easily sharable pieces in order to ensure that your stats rise above the content clutter. 3. As Americans become increasingly glued to more and more devices, spending 5.6
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Stats] 48 Instagram Stats That'll Help You Improve Your Posting Strategy
    Read on to uncover more Instagram stats that'll help you get ideas and improve your own Instagram posting strategy. 48 Instagram Stats. Click on a category below to jump to the stats for that category: Instagram's Growth. Tweet this stat! Tweet this stat! Tweet this stat! Tweet this stat! See #32.).
  • BIZNOLOGY  |  WEDNESDAY, JUNE 8, 2016
    [Stats] Email marketing still matters
    Tip of the hat to Outbound Engine for their article gathering these – and other – email marketing stats. Email marketing absolutely must still be a part of your content marketing tool kit. It may not be as sexy as “social selling,” or even SEO, but it fills in the gaps those other approaches leave – and has strengths all its own.
  • CONTENTLY  |  WEDNESDAY, JUNE 8, 2016
    [Stats] This Month in Data Science: How Is Content Changing Over Time?
    While these stats are useful, they actually don’t tell us much about how brands create content on a granular level. In recent months, you’ve probably heard the same trends parroted over and over. More than 70 percent of marketers are creating more content this year than last. Brands are spending nearly 30 percent more on video.
  • 3D2B  |  TUESDAY, JUNE 7, 2016
    [Stats] How to Get Business Development Reps to Listen Better and Sell More
    These stats raise an interesting question. “Become genuinely interested in other people.” — Dale Carnegie. Are your salespeople extroverts, introverts or ambiverts? We tend to think of salespeople as extroverts with the gift of gab. That means even the introverts outperformed the extroverts. They prefer a representative who puts them first.
  • SNAPAPP  |  TUESDAY, JUNE 7, 2016
    [Stats] Wrapping up SiriusDecisions’ Summit 2016
    One eye-popping stat from the conference was that prospects are now seeing 32% more B2B content than just two years ago. Another year, and another SiriusDecisions behind us! More than 2,500 marketers of all types descended upon Nashville, TN for four days at the end of May for the eleventh annual SiriusDecisions Summit. There just isn’t.
  • HUBSPOT  |  MONDAY, JUNE 6, 2016
    [Stats] 17 Data Visualization Tools & Resources You Should Bookmark
    If you’re looking for specific stats or charts, it’s super easy to browse by category or use search terms to find the data you’re looking for. Whether you’re writing a blog post, putting together a presentation, or working on a full-length report, using data in your content marketing strategy is a must. It gives your readers context.
  • WEBBIQUITY  |  MONDAY, JUNE 6, 2016
    [Stats] Your Employees May Be Your Best Untapped Brand Advocates
    If they’re working through social media, offer them valuable content — anything from a stat they can retweet to content they can cite to help position themselves as industry leaders when engaging prospective clients. Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list?
  • CONTENTLY  |  FRIDAY, JUNE 3, 2016
    [Stats] 6 Takeaways for Marketers From Mary Meeker’s Internet Trends Report
    There’s no way to disprove the stats—and we here at TCS aren’t immune to getting hyped by Snapchat’s intriguing ad formats—but it’s still smart to consider the source. Notice the stat that suggests more people watched NCAA football and the MTV Music Awards on Snapchat than TV. Meeker and co. There are 7.4 But 4.6
  • SNAPAPP  |  THURSDAY, JUNE 2, 2016
    [Stats] How to Generate More Engagement (Without Creating More Content)
    Consider things that could easily go out of date, including: StatsStats are important to prove any point or demonstrate industry trends. Make sure that any stats you include are from a recent, credible source so they don’t date your content (and compromise your own content’s credibility ). if it exceeds a certain standard.
  • CONTENTLY  |  WEDNESDAY, JUNE 1, 2016
    [Stats] 4 Reasons Snapchat Lenses Are a Genius Ad Product
    One of my favorite marketing stats comes from a 2013 Pew Research study on online security and privacy. If you’re under 25 and own a smartphone, you’ve likely spent too much time primping and posing with Snapchat lenses. They’re pretty cool, and people seem to enjoy using them. Scarcity. In this system, nobody wins. Choice.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 31, 2016
    [Stats] The One Customer Experience Stat That All CMOs Need To Know
    Here a stat. There a stat. Everywhere a stat, stat. We marketers sure love our stats. And why not, the right stats can reveal a lot and help us all do our jobs better or at the very least cause us to sit up and take notice. The One Customer Experience Stat That All CMOs Need To Know. In the U.S.
  • HUBSPOT  |  MONDAY, MAY 30, 2016
    [Stats] 10 Excellent Examples of Video Marketing on Facebook
    While Always does incorporate a controversial topic into the story, the newest #LikeAGirl video was a success because of their use of supporting stats. Using the stats and accompanying them with concerns from the girls featured in the video packs a powerful message that leaves little room for criticism. 6) #LowBatteryAnxiety | LG.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Stats] 20 Handy B2B Lead Generation Resources
    Although it may be a bit heavy on stats for a 54-slide presentation, it’s still a great resource for those who want to understand the sales funnel journey. The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. But never fear! Blogs, Slideshares, and Infographics.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Stats] 20 Handy B2B Lead Generation Resources
    Although it may be a bit heavy on stats for a 54-slide presentation, it’s still a great resource for those who want to understand the sales funnel journey. The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. But never fear! Blogs, Slideshares, and Infographics.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 27, 2016
    [Stats] SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore
    Most likely not, according to these stats: 61% of B2B decision-makers start the decision making process with a web search. Author: Nate Dame Most B2B marketers know that SEO is valuable, but hesitate to tackle it because of time and budget constraints, or just plain not knowing where to start. But can you afford to skip SEO?
  • ACT-ON  |  THURSDAY, MAY 26, 2016
    [Stats] Digital Darwinism: Where Do You Stand?
    In the HBR article, these three stats jumped out to me: 90% of media, telecom and consumer financial services organizations (the three industries most disrupted by digital) profess to having a digital strategy in place. Building relevance, revenue, and results for clients while meeting them where they are…. The Digital Dilemma. Eventually.
  • HUBSPOT  |  TUESDAY, MAY 24, 2016
    [Stats] 10 of the Best Brands on Twitter (And Why They're So Successful)
    pic.twitter.com/jV71yv4xaF — MLB Stat of the Day (@MLBStatoftheDay). When it was first created, Twitter was designed mostly for individuals. It was a place for people to share succinct versions of their thoughts and ideas with the world. Over the past decade, it's become a go-to platform for engaging with fans and increasing brand exposure.
  • WEBBIQUITY  |  TUESDAY, MAY 24, 2016
    [Stats] B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap
    Among the most noteworthy: If you’d like to clip any of the stats or insights, here’s the presentation on SlideShare: B2B Marketing Trends 2016 – Social Media Breakfast Minneapolis from Tom Pick. What trends will drive B2B marketing over the next three to four years? Paul ( #SMBMSP90 on Twitter).
  • ACTIVEDEMAND  |  FRIDAY, MAY 20, 2016
    [Stats] The Role Call Tracking Plays in Sales Planning
    Imagine a marketing world where “bad” calls are filtered from your campaign’s metrics automatically…where wrong numbers, solicitors, robocalls and other irrelevant non-conversation calls are automatically removed from your stats. How does this pertain to sales planning? How’s that for a valid statistic?
  • LEADERSHIP  |  FRIDAY, MAY 20, 2016
    [Stats] 7 Steps to Brilliant B2B Marketing [Part 1]
    Data and stats (46%). B2B marketing is a machine with different moving parts. Putting all of your eggs in one basket may result in your company having a fantastic blog or social media presence, but you’d be missing out on some crucial tools that would support your efforts. Let’s take a look! Step 1: Develop a B2B Strategy. 74% post videos.
  • HUBSPOT  |  THURSDAY, MAY 19, 2016
    [Stats] 7 Helpful Resources Every Email Marketer Should Bookmark
    While some of the sites are geared toward providing email marketing stats and best practices, others offer helpful tools for making your job (and life) easier. Touchstone Subject Line Analyzer tool will show you projected open rates, click rates, and other helpful stats based on Touchstone's database. we've got a ton more like it.
  • SCRIBBLELIVE  |  WEDNESDAY, MAY 18, 2016
    [Stats] How Engaging Content Helps You Improve Your Search Rankings
    These tools give Google detailed stats on: click-through rates. There are  hundreds of search engines available worldwide, but the most popular search engine is Google (unless you’re in China, Russia, or South Korea). Google earns between 65% and 89% of US and global search engine market share. The answer is engaging content.
  • VIDYARD  |  WEDNESDAY, MAY 18, 2016
    [Stats] Video Fails Sometimes: Some Old Advice to Achieve Marketing Success
    Maybe you need to update the graphics, maybe the stats you talked about are no longer relevant, maybe you just want to reuse the concept to do something different or maybe you need to produce new content altogether. Real talk, not all marketers actually studied marketing. That book is indeed pretty dark stuff. Get the Guide. Email address*.
  • 3D2B  |  TUESDAY, MAY 17, 2016
    [Stats] Inbound Lead Conversion Tips You Need to Know
    In fact, the stats from Gleanster Research show that about one in four leads is qualified and ready to buy when marketing first receives them. As a B2B marketer, it’s easy for you to get caught up in lead generation. After all, you often get measured on the number of leads you generate and even the cost-per-lead. One won’t ignite your sales.
  • ACT-ON  |  TUESDAY, MAY 17, 2016
    [Stats] 5 Tips to Get Your Content Shared More Often
    Even if you’re creating a report, eBook or blog post series, pull out key stats and valuable information and turn it into an infographic. The market is flooded with information each minute – 1,400 blog posts, 277,000 tweets and 204 million email messages – and that’s just scratching the surface. Sharing … It’s a Science. Feel fulfilled.
  • HUBSPOT  |  FRIDAY, MAY 13, 2016
    [Stats] A Visual Guide to the Science of Twitter Success [Infographic]
    In the infographic below, you'll find a host of stats that can help you to better understand where you should be allocating your Twitter resources and what tactics you could be using to expand your reach. Does any of this Twitter stuff actually work? Where are the numbers? Where's the science?!". Let's dive in. Leave a comment below.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 12, 2016
    [Stats] Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More
    Unfortunately, the stats show that 90% of B2B businesses use content marketing, but only 30% are effective at it. Author: Ellen Gomes Throughout The Marketing Nation Summit, we’ve not only had amazing, insightful, and inspiring keynote speakers, but speakers who rocked the smaller stages in our breakout sessions. happier customers).
  • HUBSPOT  |  WEDNESDAY, MAY 11, 2016
    [Stats] The Power of Visual Storytelling: 15 Stunning Examples to Inspire You
    must have dropped my NASA badge around here, somewhere …. 4) Internet Live Stats. Internet Live Stats is part of the Real Time Statistics Project and was created by an international team of developers, researchers, and analysts with the goal to make statistics available in a dynamic, time-relevant way to everyone. Check 'em out. Bacon.
  • CHIEFMARTECH  |  TUESDAY, MAY 10, 2016
    [Stats] Keeping marketing technology integration in perspective
    Based on my interactions with hundreds of marketers, these stats ring true. When Wrike breaks out the stats for large marketing teams, 38% use 7 or more tools. I acknowledge: finding, learning about, and integrating new marketing technologies is a challenge for marketers today. It’s fifth. And a good ways below the top challenge.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 10, 2016
    [Stats] Account Based Marketing and its Growing Interest Among B2B CMOs
    In the latest edition of the CMO Social Stat of the Month , we see the most popular hashtags used by B2B tech CMOs from the month of April 2016. Well, seeing how this is marketing we're talking about and marketers love stats , try these on for size. As you'll see in the chart below, ABM checks in as 21st most popular hashtag.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 5, 2016
    [Stats] Marketing Automation Technology and What Marketers Need to Look For
    Since marketers love a good stat, let's start this post off with one: 2567%. Rest assured there are many more such stats that support the need for marketing automation. That percentage represents the increase in the number of martech vendors from 2011 to today. – Aberdeen Group. – Forrester. Campaign Management.
  • SNAPAPP  |  THURSDAY, MAY 5, 2016
    [Stats] What’s Hot in Content Marketing: May 2016
    New Enterprise Content Marketing Stats to Inform Your B2B Marketing. See more interesting stats in CMI’s new   2016 B2B Marketing Trends Study. Keeping up with content marketing news and advice every month is tough. Here's our breakdown of the best posts on content marketing from the last 30 days. . In this post: Facebook Video Ads.
  • CEROS  |  TUESDAY, MAY 3, 2016
    [Stats] Thinking Like a Journalist: How to Create Relevant and Newsworthy Content
    Here are a few tips for using stats in your own content marketing: Always cite the original source (linking to it is OK). In something of a game of digital telephone, your stat might be misrepresented by the time it reaches you. Any time you use stats, make sure they tell an accurate story. Happy reading! Pick up the Phone.
  • ACT-ON  |  TUESDAY, MAY 3, 2016
    [Stats] Why Data-Driven Storytelling is the Next Big Thing in Content Marketing
    The company uses data-rich stats as part of its marketing strategy for TurboTax. For example, the post “ Some Cool Stats on the Coolest Cooler ” highlights a Kickstarter project that was falling short of its $125,000 goal. B2B marketers know there is no shortage of data; most of us are overflowing with it. The result? The goal?
  • ACT-ON  |  TUESDAY, MAY 3, 2016
    [Stats] Why Data-Driven Storytelling is the Next Big Thing in Content Marketing
    The company uses data-rich stats as part of its marketing strategy for TurboTax. For example, the post “ Some Cool Stats on the Coolest Cooler ” highlights a Kickstarter project that was falling short of its $125,000 goal. B2B marketers know there is no shortage of data; most of us are overflowing with it. The result? The goal?
  • SNAPAPP  |  MONDAY, MAY 2, 2016
    [Stats] HCSS’s SnapApp Bracket Challenge Featured in Fortune Magazine
    Other standout stats from the campaign, which recently won the Stevie Award for Online Marketing Campaign of the Year, include: 292,000 votes. Exciting news! On April 30th Fortune Magazine published a feature article on Heavy Construction Systems Specialist ’s (HCSS) brilliant bracket marketing campaign that was created with SnapApp.
  • WEBBIQUITY  |  MONDAY, MAY 2, 2016
    [Stats] Best Online Business Tools Series Kicks Off Today
    Like other series done here in the past, such as the Winter Wonderland of Marketing Stats and the Blogging For Business Week series, this online tools series will be packed with facts and insights to help improve your digital marketing and business results. Welcome to the Best Online Business Tools series!
  • HUBSPOT  |  SATURDAY, APRIL 30, 2016
    [Stats] The Pros & Cons of Facebook, Twitter, Instagram & Other Social Networks [Infographic]
    It'll cover the key stats, pros, and cons for Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat. Nowadays, social media is one of the main channels used by companies to reach their target audiences. But with so many different social networks available, how do you choose which will work best for you? Social Media Daily IGSS
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Stats] An A to Z of Content Marketing Best Practices
    Tool for the job: CoSchedule’s Headline Analyzer , which will rate your headline on multiple fronts, including SEO length, emotional zing, and how it measures up to their database of headlines and their sharing stats. There’s a lot to know about content marketing. You’ve got the content creation part, the social media part, the SEO. Audience.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Stats] An A to Z of Content Marketing Best Practices
    Tool for the job: CoSchedule’s Headline Analyzer , which will rate your headline on multiple fronts, including SEO length, emotional zing, and how it measures up to their database of headlines and their sharing stats. There’s a lot to know about content marketing. You’ve got the content creation part, the social media part, the SEO. Audience.
  • CEROS  |  THURSDAY, APRIL 28, 2016
    [Stats] 5 Types of Interactive Marketing
    Rather than present the stats in a two-dimensional, uninspired format—data visualization lets you develop a narrative around your stats. Rather than obscure the stats with boring information or intimidating graphs, this infographic puts data front and center with a unique and compelling treatment. Happy reading! Quiz Example.
  • BIZIBLE  |  MONDAY, APRIL 25, 2016
    [Stats] Bizible Joins The Account-Based Marketing Leadership Alliance
    These stats are echoed in Bizible’s 2016 ABM Metrics Report. Bizible is proud to be a founding member of the ABM Leadership Alliance along with Oracle, Optimizely, Radius, Get Smart Content, LookBook HQ and Demandbase. Over the last year, interest ABM has soared. Just take a look at this Google Trends report from January 2012 to today.
  • HUBSPOT  |  WEDNESDAY, APRIL 20, 2016
    [Stats] 7 of the Best Pieces of Free Video Editing Software
    Here's a SlideShare presentation with more stats that illustrate the importance of video. Not sure if video marketing is worth your time? Here's an eye-opening statistic for you: According to Aberdeen , businesses that use video grow revenue 49% faster year-over-year than businesses that don't. Still not convinced? Source: Softonic ).
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