• JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, JULY 28, 2015
    [Stats] Use this Ridiculous Sales Stat for Nonstop Sales Growth
    Everywhere you look these days, experts are proclaiming that people are 60%—or more—of the way through their decision process before they contact you or your company
  • THE EFFECTIVE MARKETER  |  TUESDAY, JULY 28, 2015
    [Stats] The Big Myth About Buyer’s Journey in the Digital Age
    It basically reinforced some concepts I already knew and presented some new interesting stats from the research that SiriusDecisions has done recently. Here’s what you need to know about the content they presented: Don’t believe the 67% stat quoted everywhere. Don’t believe the 67% stat quoted everywhere. question.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 28, 2015
    [Stats] Twitter’s New Analytics: What You Need to Know
    Twitter Analytics is now offering users more tools than ever before to manage, organize and analyze their tweets and followers. Their latest feature release, Audience Insights, is designed to help users understand the demographics on Twitter as a whole as well as their own followers. It can be found and explored within the Ads page on Twitter.
  • WINDMILL NETWORKING  |  TUESDAY, JULY 28, 2015
    [Stats] 7 Questions to Help Create Healthy Employee Engagement
    There are any number of stats that reveal anemic levels of employee engagement, even among managers. In a recent post, I wrote about employee engagement and offered five ways to engage employees. Apparently I am not the only one thinking about this based on the shares the post enjoyed. decided to pursue the topic […]. Joe Ruiz.
  • WEBBIQUITY  |  TUESDAY, JULY 28, 2015
    [Stats] 14 Dazzling Digital Marketing Stats and Facts
    14 Digital Marketing Stats and Facts. 1. Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.” Image credit: AdWeek. But that figure is projected to jump to 75% within the next five years. MediaPost ). 4.
  • B2B LEAD BLOG  |  MONDAY, JULY 27, 2015
    [Stats] 6 Quick Dirty Data Stats
    Do you constantly feel the pull for newer, better, more data?  Is there always that feeling that if you could just get a few new contacts a sale would be right around the corner?  Of course there is value to new leads data, but what about the data you already have?  Your internal database is […].
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 16, 2015
    [Stats] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    viewer stats. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. Table of Contents: Why Online Presentations Belong In Every Content Strategy What Is An Online Presentation? world.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 16, 2015
    [Stats] Closing the Loop on Social Leads
    The next section delves into the metrics of social that you can use to take granular stats, such as Likes, retweets, +1s etc. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. So, as social. business.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Stats] The Marketing Automation Executive Value Guide
    Learn how to start the right conversations, and pick up tips and stats to help you sell marketing automation to the C-suite
  • MARKETING ACTION  |  WEDNESDAY, JULY 22, 2015
    [Stats] How Marketing Automation Can Release You from Spreadsheet Purgatory
    Often you’re trying to track the performance of a campaign, or digest year-long marketing stats. Let’s be honest – spreadsheets are a marketing nightmare. Spreadsheets still have their place in many organizations; that place is just no longer the command center of your sales and marketing operations. No coffee in the coffee pot? The answer?
  • MODERN B2B MARKETING  |  TUESDAY, JULY 21, 2015
    [Stats] Marketo Data Tells Us: Which Type of Emails Have the Highest Conversion Rates?
    You go back to your desk and begin to fumble around random marketing websites containing “best practice” campaign performance stats. Are these stats relevant or even reliable? Author: Johnny Cheng Marketers are always striving to deliver “best practice” marketing—marketing based on tested, tried-and-true data. Your Boss: Is that good?
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 21, 2015
    [Stats] Banners Have 99 Problems And A Click Ain’t One
    That’s 42% of every single person on the planet including babies according to Internet World Stats. But if you need more stats, here I’ve compiled dozens of stats to support the notion that banners have 99 problems but a click ain’t one. Tweet This ]. But clicks aren’t the only problem that banners face.
  • MARKETING ACTION  |  TUESDAY, JULY 21, 2015
    [Stats] 9 Email Marketing Best Practices to Explode Your ROI
    There are dozens of studies and stats touting email’s awesomeness. While I love that stat, 4300% ROI is so huge that I’m not sure everyone believes it. So while the DMA stat gets lots of play, this chart from Ascend2  is my favorite proof of how well email works. Email is the smart marketer’s secret weapon. whopping $42.08
  • WEBBIQUITY  |  TUESDAY, JULY 21, 2015
    [Stats] 17 Excellent Email and Mobile Marketing Stats and Facts
    Email Marketing Stats and Facts. 1. Email Marketing Marketing Research Mobile Marketing Berrie Pelser Caroline Nicandor Mohr email marketing stats mobile marketing stats Patrick Strother Rob Petersen Shelly KramerMost CMOs view it as effective and volume continues to grow. But its popularity has led to overstuffed email inboxes.
  • SYNECORE  |  MONDAY, JULY 20, 2015
    [Stats] How to Optimize My Landing Pages
    stat via HubSpot]. Are you driving traffic to your website? My guess would be yes, but the real question is what are you doing with those visitors once they land on your homepage (or any page on your site for that matter)? Do you want them to arrive, poke around, soak up a few tidbits about your company, and call it a day? Great! Headline.
  • HUBSPOT  |  FRIDAY, JULY 17, 2015
    [Stats] Magazines and Social Media: From the News Stand to the News Feed
    To help you understand what readers want to see and engage with on social media, Ritter's Communciation compiled some stellar social stats to help you get started. For the most part, publishers no longer question the merit of dedicating time and effort to social media. Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 16, 2015
    [Stats] Polish up your best content to drive content marketing value
    To illustrate the opportunity, here are some stats from my company blog: Only 9 percent of MLT’s blog views come from blogs written this month. . By Luke O’Kelly {grow} Community Member. First I have to tell you that I am upset with myself. Anyway, enough lamenting. Your blog’s secret weapon? . Simple economics. Links.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 15, 2015
    [Stats] The 4 Unique Challenges of Mobile Marketing and Mobile Advertising (and how to overcome them)
    Not that I should need to at this point in time - meaning every marketer in the world should be intimately aware of the fact that ours is a mobile world and as such need to engage and connect with your customers accordingly - but here are just some of the mind-blowing stats when it comes to the effect mobile has had on all of our lives.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 14, 2015
    [Stats] 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing
    Using their own technology, they published some eye-opening stats around security vulnerabilities within dating apps. IBM used these stats to get the conversation started, and offered some solutions to readers. There’s no denying that content is widely considered  a critical ingredient to a successful B2B marketing recipe. Fortinet.
  • WEBBIQUITY  |  TUESDAY, JULY 14, 2015
    [Stats] 31 Sensational Social Media Marketing and PR Stats and Facts
    16 Social Media Marketing Stats. 1. Facts and Stats About Executive and Enterprise Social Media Use. Virtual Press Office ). 3 SMB Social Media Marketing Stats. Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. Be responsive. Strategize and measure.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 10, 2015
    [Stats] Only 55% of Marketers Using Insights from Social Data
    Get even more social and mobile stats in our eBook. It’s no secret that marketers have been inundated by data over the last few years, but having access to, collecting, and taking action from that data is a fairly new concept to social marketers. Surprise. Delight. The responses were pretty surprising. Surprise. Disappointment.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 8, 2015
    [Stats] Customer Service: How Are You Handling Unhappy People?
    By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. I’m amazed by the stats that more than half of those on social media don’t have a plan to respond to negative social media posts. Social media isn’t new, isn’t going away, and if you’ve followed or read anything about this space, you know there have been numerous posts about the subject.
  • HUBSPOT  |  WEDNESDAY, JULY 8, 2015
    [Stats] 15 Stats Every Digital Publisher Needs to Know [SlideShare]
    15 Stats Every Digital Publisher Needs to Know from. The world of publishing has changed. As readers turn their eyes toward digital, new niche publications are sprouting up daily, the newsstand is being replaced by the News Feed, and smaller screens are having a bigger impact than ever. and how this information impacts your bottom line.
  • VIDYARD  |  TUESDAY, JULY 7, 2015
    [Stats] 6 Lessons Video Marketing Can Take From Regular Ol’ Content
    All you had to do was turn a bucket of “boring data” into an attractive image with flat icons and digestible stats, and people will share it out to viral status. Putting aside what that shocking stat could mean for the future of humankind, one thing is obvious: Time is the most precious currency for today’s Internet users.
  • WEBBIQUITY  |  TUESDAY, JULY 7, 2015
    [Stats] Seven Top Marketing Posts for 7-7
    Social media marketing stats and facts are a hot topic! The Marketing Stats Summer (#statssummer) series will resume next week here. With the 4th of July celebration just behind us in the U.S. Looking for advanced Twitter tips? Expert guidance on social media marketing and social PR to maximize brand visibility?
  • MARKETING ACTION  |  THURSDAY, JULY 2, 2015
    [Stats] How to Perform an Onsite Audit for SEO, Part 3: Take Action
    Check your indexation and crawl stats using Google Search Console and third party tools to observe improvements over time. In Part 2 of this series of posts on doing an online audit for SEO, we discussed the questions to ask yourself as you’re analyzing your website data. But once you ask those questions, then what? The result? Rel=Confused?
  • WEBBIQUITY  |  TUESDAY, JUNE 30, 2015
    [Stats] Five Intriguing Inbound Marketing Stats [Infographic]
    This was post #3 of Marketing Stats Summer (#statssummer) on Webbiquity. #1:  Welcome to Marketing Stats Summer! #2: 34 Compelling Content Marketing Stats and Facts. #3: 21 Spectacular SEO and Search Marketing Stats and Facts. #4: Five Intriguing Inbound Marketing Stats [Infographic]. activities.
  • NUSPARK  |  MONDAY, JUNE 29, 2015
    [Stats] How to Convince Your CEO of the Power of B2B Content Marketing
    Here are the stats to prove it. 1. CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. While marketers recognize that content marketing can boost ROI, many corporate leaders still live in a worldview where traditional direct marketing campaigns rule. Map It.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 29, 2015
    [Stats] Why Video Is Crucial to Your Marketing Automation Strategy
    Just consider these high-performing video stats: Emails with videos see 2-3x higher click-through rates. Author: Kimbe MacMaster Video is on the rise. In fact, video will account for nearly 80% of all internet traffic by 2018, according to Cisco. But it’s not just consumption patterns that are on the up and up. And you’re not alone.
  • KEO MARKETING  |  TUESDAY, JUNE 23, 2015
    [Stats] Mobile is Now Primary Venue for Local Search
    Most local SEO experts predicted this would happen any time now, so it was just a matter of exactly when the threshold would be reached. A few other interested stats found in the LSA report include: 52 percent of smartphone users look for local information in the car or on-the-go. Local Search local seo search engine optimization
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 23, 2015
    [Stats] Why You Should Reshare Your Social Media Content
    Take a look at your social media and website traffic stats to get a better view of when you should be sharing more content online. Even if you have your B2B company’s social media strategy pretty much down (or even if you don’t), there’s always room for optimization, from when you schedule your messages to the call-to-action in each post.
  • WEBBIQUITY  |  TUESDAY, JUNE 23, 2015
    [Stats] 21 Spectacular SEO and Search Marketing Stats and Facts
    The search marketing stats and facts below provide some helpful guidance. For more insights, check out these 21 SEO and search engine marketing stats from top experts including Caroline Nicander Mohr, Laurie Sullivan, Berrie Pelser, Rob Petersen, Melissa Hoffmann, and John A. General Search and Google Stats and Facts. 1.
  • MARKETING ACTION  |  MONDAY, JUNE 22, 2015
    [Stats] SEO for Alternative Content Types, Part 4: Best Practices for Infographics
    This one about women senators from NerdWallet , uses only two sentences before each stat is displayed. In a recent webinar sponsored by Act-On, Thorin McGee, Editor in Chief of Target Marketing Magazine sat down with search engine marketing guru Kevin Lee to talk about how marketers can improve SEO for alternative types of content.
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Stats] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    Pull out some interesting stats, quotes, and/or excerpts that you can turn into shareable images for Twitter and Facebook. In marketing, as in life, situations will inevitably arise that require a certain amount of scrappiness. Maybe it’s the end of the month, and your boss is freaking out. “We need more leads!” is the battle cry. Not sure?
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Stats] The Free Templates You Need for Visual Content Design
    And if you need any more evidence to convince you visuals are essential to your content marketing, just consider all these stats. Visual content is in high demand. Just about every piece of content you create can be enhanced by some kind of visual element. And in social media, visuals pretty much make or break your presence. But honestly.
  • SOCIAL MEDIA B2B  |  THURSDAY, JUNE 18, 2015
    [Stats] 25 B2B Social Media Statistics About Platform Usage
    Since many of us use these kinds of statistics as benchmarks, I pulled out all the B2B specific stats and grouped them by platform to make it easy to find what you are looking for. Do these stats reflect your usage of these platforms? You can also tweet any of the stats with the link after each one. Photo credit: Flickr.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 17, 2015
    [Stats] Jumpstart Your Engagement Marketing Strategy with Guidance from a Managed Service Provider!
    So on a short term basis, the cost of using a MSP can be 30-40% less than deploying your own instance for the same project. (If that’s not a compelling stat, I don’t know what is.) Author: Jamie Lewis Engagement marketing is a marketing strategy where marketers create meaningful interactions with people throughout their customer journey.
  • HUBSPOT  |  TUESDAY, JUNE 16, 2015
    [Stats] 862 Hours of Inbound Marketing: A Statistical Analysis
    Our lead volume is higher than before, but our conversion rate is lower. 6) A non-stat alert: Results trail effort. If you’re a sports fan (well, more like a sports geek), you know about a trend toward advanced analytics (the book Moneyball presents this concept about baseball). This concept absolutely applies to inbound marketing. Now what?
  • HUBSPOT  |  TUESDAY, JUNE 16, 2015
    [Stats] Are Publishers Measuring Success Correctly?
    Before you can begin looking at individual stats, you should first stop and separate out the key goals you have in pursuing this data—the areas of your business you need to track, optimize for, and pay attention to in order to offer advertisers a worthy value proposition. What Are You Trying to Measure? Media
  • WEBBIQUITY  |  TUESDAY, JUNE 16, 2015
    [Stats] 34 Compelling Content Marketing Stats and Facts
    This was post #2 of Marketing Stats Summer (#statssummer) on Webbiquity. #1:  Welcome to Marketing Stats Summer! #2: 34 Compelling Content Marketing Stats and Facts. Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). TopRank ). 2.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 15, 2015
    [Stats] 17 Content Marketing Tips For Any Size Budget
    People love lists and facts and stats. Producing content when you have a big budget is easy. Producing the right content  for your audience on any budget is the tough part. realize small businesses have resource constraints and their own special set of challenges. But there are plenty of examples of small-business content marketing successes.
  • WEBBIQUITY  |  MONDAY, JUNE 15, 2015
    [Stats] Welcome to Marketing Stats Summer!
    Can’t get enough of stats like those? when no one’s really paying attention), starting tomorrow, of posts containing dozens of fascinating stats and facts about digital marketing, social networks, SEO, email / mobile, content marketing and more. Enjoy! 1. Are Social Media Marketers Losing Confidence? eMarketer. 3.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 10, 2015
    [Stats] How To Reach Millennials + Moms – The YouTube Formula
    Bulbul shared the stat that 83% of surveyed moms said they search for answers to their questions online, and 2 in 3 use online video to answer their questions. You know the future is video content, but you haven’t quite figured out why those wacky  “unboxing” videos have such viral power. What is Generation C? Want more?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 10, 2015
    [Stats] A View To A Thrill: Why Marketers Need To Get Visual, Fast
    Face it, if you’re in marketing and any of the above stats throw you for a proverbial loop, you may want to consider another career. A long time ago in a land far away… ok it wasn’t all that long ago nor was the land that far away, but a few years back someone said something that struck a chord with me and  I have never forgotten it.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 9, 2015
    [Stats] Dear Sales, Marketing Automation Is for You, Too!
    These are powerful stats! Author: Sesame Mish With a name like “ marketing automation ”, it’s not surprising that sales teams are confused about this type of platform. As a member of the sales team, you’ve probably asked your marketing team, “Hey, what’s in it for me?” The answer is, well, everything. Get the Right Leads. Keep reading….
  • HUBSPOT  |  TUESDAY, JUNE 9, 2015
    [Stats] Create More Personalized Publishing Newsletters
    There are many stats on the “best days” or the “best hours” to send out emails, but your readers may have their own schedule. As a media company, you likely rely heavily on your newsletters to engage unpaid subscribers and ideally convert them to paying ones while driving ad sales for placed sponsored content or display ads. Targeting. Medi
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 8, 2015
    [Stats] Top 20 Content Marketing Blogs You Should Read Every Day
    eMarketer  (@ eMarketer ) is a great marketer resource for stats. Yeah, they got stats on people still spending money on ads, yo! What are the top content marketing blogs you read every day? This is a question I get asked, just about every day. There are days when our own NewsCred blog creates a better article than just about anybody.
  • MARKETING ACTION  |  FRIDAY, JUNE 5, 2015
    [Stats] How to Perform an Onsite Audit for SEO, Part 2: Do the Analysis
    Learn about accessibility stats, indexing health, and more. This is the second post in the “ How to Perform an Onsite Audit for SEO ” series. In the coming months, we’ll cover the other essentials: test and improve/repeat. Our first post gave recommendations for the type of data you should use to inform your technical onsite SEO audit.
  • EMAGINE B2B BLOG  |  THURSDAY, JUNE 4, 2015
    [Stats] The Quality Update, “Phantom 2”, Launches. Learn How Google Has Changed the Way It Assesses Website Quality.
    If you noticed that your website’s organic stats and rankings took a bit of a hit in the beginning of May, then you may have been hit by Google’s latest update. Surprise! Google refused to go into specifics with regard to which of its 200 ranking signals this update has effected. WikiHow and Answers.com also appear to have been effected.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 4, 2015
    [Stats] 3 Tips for Retailers Promoting a New Product via Email
    gets straight to the point with a prominent “View Your Stats” button after a few lines of introduction. You’ve worked hard to create or find a great product, and now it’s time for your customers to reap the benefits. Make your excitement contagious. Look at the example below from Peak. And always keep it authentic. 2.
  • EARNEST ABOUT B2B  |  WEDNESDAY, JUNE 3, 2015
    [Stats] Don’t hate the player – an introduction to gamification
    That’s not what the stat is about). "You have to learn the rules of the game. And then you have to play better than anyone else" - Albert Einstein. remember well the long summer holidays of my youth. Languid, burnt-yellow sunsets, crickets chirping in the grass, and a lazy breeze gently stirring the leaves. and Nike’s NikeFuel band.
  • EARNEST ABOUT B2B  |  WEDNESDAY, JUNE 3, 2015
    [Stats] Don’t hate the player – an introduction to gamification
    That’s not what the stat is about). "You have to learn the rules of the game. And then you have to play better than anyone else" - Albert Einstein. remember well the long summer holidays of my youth. Languid, burnt-yellow sunsets, crickets chirping in the grass, and a lazy breeze gently stirring the leaves. and Nike’s NikeFuel band.
  • HUBSPOT  |  TUESDAY, JUNE 2, 2015
    [Stats] The Shark Tank Effect: How to Prepare Your Website for a Traffic Influx
    We'd occasionally check our phones to look at the stats and see how many people we had visiting the site," says Hodak. Have you ever watched TV while simultaneously surfing the internet on your phone? I do it all the time -- and my guess is that a lot of you do, too. Of course, this is probably true for some shows more than others. Over 7.89
  • HUBSPOT  |  FRIDAY, MAY 29, 2015
    [Stats] 8 Interesting Charts on How the Internet Is Changing
    The deck is an impressive 197 slides, and while the entire presentation is worth a read, we've selected the most interesting stats and charts that highlight how the internet is changing. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Mobile Usage Has Outpaced Desktop.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 29, 2015
    [Stats] 15 Hygiene Tips to Keep Your Email List Clean as a Whistle
    Dasheroo allows you to instantly view key stats from your VerticalResponse emails alongside your other apps like Facebook, Twitter, Google Analytics and many more, all in one easy-to-understand business dashboard! A healthy email list is vital to any business. Here are 15 tips to help you clean, maintain and grow your email list. Tip No.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 27, 2015
    [Stats] The State of Digital Marketing 2015
    Here’s an infographic with more great stats – hope you enjoy! With mid-year coming up and summertime upon us, many marketers are taking stock of the first half of the year and re-checking their Digital Marketing plans to finish out 2015 strong. The point-counterpoint is just so stark I couldn’t help but write about this.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 26, 2015
    [Stats] How To Make Content Real Good [Slides]
    Remember that behind each one of those likes and tweets and pageview stats is a person like you and me. That was the original title of the presentation I gave recently to a group of communications and marketing professionals. But I just couldn’t do it. My english degree just wouldn’t let me. They do what they’ve always done.
  • BIZNOLOGY  |  MONDAY, MAY 25, 2015
    [Stats] What does Ricky Bobby know about SEO? 31 stats
    Here are 31 stats on SEO that show what Ricky Bobby knows. #1 driver of traffic to a web site is organic search. Do these stats show you what drives SEO? 31 stats appeared first on Biznology. “If you ain’t first you’re last” said Ricky Bobby. What makes SEO worth the effort? source: Search Engine Journal ). source: BrightEdge ).
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Stats] 16 Reasons Why People Leave Your Website
    Here are some key stats from their analysis: 47% of consumers expect a web page to load in two seconds or less. You’ve written some really compelling copy for your website. Your product images are polished. Your overall site design is professional. And thanks to marketing initiatives like these ones, you’re getting traffic to your site.
  • MARKETING ACTION  |  THURSDAY, MAY 21, 2015
    [Stats] Buck the Trend: Three Keys to Better Email Response
    recent story on CMO.com,  15 Mind-Blowing Stats About Personalization , reviewed what it takes to make personalization work. Among the stats: In order to be able to personalize experiences for potential and existing customers, companies must first have a single customer view. Experian figures for Q3 2014 show unique open rates were 16.7
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MAY 20, 2015
    [Stats] The Challenges of Being Seen, Heard and Read
    He cites some amazing stats: Mobile has taken over as the first screen to view content. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. Everyone is getting better at resisting all the interruption-driven ads and promotions. Your customers are taking control of what they want to read or look at. So what’s the answer?
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 19, 2015
    [Stats] 3 Marketing Lessons Learned in 3 Weeks
    The YouTube stat in my mind presents a really interesting opportunity for businesses to create short videos offering answers to questions the customer might encounter using your products or services. And though it’s been hectic, for me, it’s provided another way to learn and improve my skills as a marketer. Enjoy! 1. Tom Brady…. Just kidding.
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Stats] Why Bloggers Abandon Their Blogs Too Early [Video]
    For years, I’ve struggled with IBM’s stat. I’ve never been quite able reconcile the disconnect between the positive impact of blogging and the number of ship-jumpers. Occasionally, one stumbles upon a stop-you-in-your-tracks statistic. For me, it was an IBM study that found 80% of corporate blogs contain fewer than five posts. Literally.
  • MODERN B2B MARKETING  |  MONDAY, MAY 18, 2015
    [Stats] Shoot for the Stars! 4 Ways to Bring It with Your Marketing Automation Platform
    With stats like that, RTP is definitely making a name for itself. Author: Sesame Mish Companies are increasingly realizing the benefits of marketing automation tools. report from Ascend2 found that 36% of companies that use marketing automation make limited use of the lead generation  tools. But, I’m here to fix that! Yes, yes I did).
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Stats] Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?
    Tweet This Stat ). Tweet this Stat ). Tweet this Stat ). Tweet this Stat ). Check out HubSpot’s 2015 Demand Generation Benchmarks Report -- it's full of great stats for each phase of the funnel. In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Stats] 6 Data-Backed Lessons for Content Marketers in Europe
    Check out how businesses rated the value of content marketing: Key Stats: 71% of businesses are creating more content in 2015 compared to 2014. Key Stats: 50% of respondants don't use using Twitter ads. Key Stats: Only 39% claimed they were able to measure return on investment from their content marketing. The question is, how?
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Stats] 10 Resources to Help You Teach Inbound Marketing
    This is a basically a search engine for facts and stats. For instance, you'll find stats such as 53% of US digital marketers plan to prioritize mobile ads in 2015 over social media (Forrester Research) and 40% of women like strawberry flavored alcoholic drinks (Nielsen). Truthfully, this change can be tough. 10) Marketing Grader.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 13, 2015
    [Stats] If you stopped publishing your social content, would anybody notice?
    If you were to look at social sharing, for instance, the stats show that most people retweet articles that they haven’t even read! If you were to look at social sharing, for instance, the stats show that most people retweet articles that they haven't even read! Debate even. Do we post more? The same? Are you building authority?
  • HUBSPOT  |  TUESDAY, MAY 12, 2015
    [Stats] How to Write a Cold Email That'll Actually Get a Response
    Adding in a little social proof and some high-level stats to your pitch will take your homework from a B- to the top of the class. For some of them, we had an "in." Somebody knew somebody else and happily made the introduction. But we weren't so lucky with some of the other guests. Perfect Your Subject Line. Don't make things worse.
  • MARKETING ACTION  |  TUESDAY, MAY 12, 2015
    [Stats] NuGrowth Update: Delivering Sales and Marketing as a Service is Easier – and More Profitable – with Marketing Automation
    We’re finding that there are many other critical stats that Act-On can help us provide including the return per marketing qualified lead, cost per sales qualified lead, how many marketing dollars are spent per opportunity generated, and the overall return on each campaign.  Is that still the case? Do you have any updated numbers to share?
  • CMO ESSENTIALS  |  MONDAY, MAY 11, 2015
    [Stats] What Matters to You in a Marketing Publication? [Poll]
    15 Stats About Inbound Marketing to Make You Sound Smarter in Meetings. On CMO Essentials, we talk a lot about customer-centric marketing , but as a reader, you are our customer. Using the poll below, please check all the options that you value in a publication. Other posts of note include –. Example posts include –. Examples include –.
  • SYNECORE  |  FRIDAY, MAY 8, 2015
    [Stats] Revenge of the YouTubers: The Growing Power of Social Influence Marketing
    Here’s the key stat: fully 63% of all study respondents stated they would try a product or brand recommended by a YouTube personality, while only 48% reported that TV and movie star power matters, irrespective of age. There I found myself, roused from my slumber in the dead of night by a muffled chorus of voices coming from the other room.
  • HUBSPOT  |  FRIDAY, MAY 8, 2015
    [Stats] Demand Generation Benchmarks & Trends: Software Marketer Edition
    Tweet This Stat ). Tweet This Stat ). Tweet This Stat ). Tweet This Stat ). The marketing formula seems simple: Attract audiences, engage prospects, convert leads, and facilitate retention. But when you’re in the trenches, you know this process is easier said than done. Final Thoughts.
  • VIDYARD  |  FRIDAY, MAY 8, 2015
    [Stats] Your Video Marketing Strategy Still Needs YouTube (as well as Facebook)
    Check out this nifty infographic created at Syracuse University on some YouTube stats that might surprise you: The fact is, YouTube is the second biggest search engine, next to Google. We all know video marketing is here to stay; it’s no longer something marketers are playing with to see if it really generates interest and leads. Don’t cry.
  • MARKETING ACTION  |  THURSDAY, MAY 7, 2015
    [Stats] Seriously, Chill on the Cold Calling
    If the score advances beyond a threshold, it goes to sales, stat. Turned out that showing up really was 80% of success in those days). Ten years later I was still cold calling, but it was a different industry, and it was all on the phone. We called it “dialing for dollars.” Took a lot of dials to make a dollar. That was then. This is now.
  • HUBSPOT  |  FRIDAY, MAY 1, 2015
    [Stats] Why You Should Create More "Boring" Content
    There’s a stat going around that visual information can be processed 60,000 times faster than text. I started my content journey the same way many other marketers do: Trying to "go viral.". Some of the posts I created were “72 Content Ideas for Fill Your Pipeline” and “50% of Searches Have Never Been Made Before.” The result? Listen.
  • MARKETING ACTION  |  FRIDAY, MAY 1, 2015
    [Stats] How to Perform an Onsite Audit for SEO: Part 1: Do the Research
    Crawl Errors & Stats. We believe that every activity marketers do can be optimized, and we’ve got a favorite process: research, analyze, test, improve and repeat – that’s the true formula for optimization. Using this methodology, you can conduct an onsite audit for search engine optimization. SEO Data Research. Website Crawl analysis.
  • VIDYARD  |  THURSDAY, APRIL 30, 2015
    [Stats] Facebook Video for Marketers: How to Make the Most of 4 Billion Daily Views
    Recent stats from Facebook indicate that Facebook sees over four billion daily views on their video assets, and the number continues to grow. Marketers have had a rocky relationship with Facebook over the last few years. News of updates to Facebook’s brand experience are always met with cautious optimism. Keep it short. Blog Video How-To
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Stats] 12 Pinnable Pinterest Pins That Teach You How to Use Pinterest
    It’s nearly impossible to ignore the success of Pinterest with stats such as these : Over 80% of the content on Pinterest is repinned. 2 in 5 customers have purchased an item after pinning, repinning, or liking it on Pinterest. 2) Create a Pinterest Marketing Strategy. And it’s not surprising that it has become a marketing powerhouse as well.
  • FATHOM  |  TUESDAY, APRIL 28, 2015
    [Stats] Healthcare Marketers: Stop Wasting Money & Use Negative Keywords
    Stats. Negative keywords are a fundamental requirement when running paid advertising for any accounts. Negative keywords are extremely important for blocking user search queries that are most likely irrelevant to the services your healthcare organization is providing. They also help control which ads show up for particular search queries.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Stats] 9 Highly Reputable Resources for Compelling Marketing Stats
    Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. However, not all statistics are worth citing.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 27, 2015
    [Stats] The 4 Emails Retailers Should Send for Mother’s Day
    Take a look at these stats from Statistic Brain : • There are 85.4 With stats like that, you’ll want to kick your email marketing into high gear. This year, Mother’s Day is May 10 and if you don’t already have a plan in place to reach out to your customers by email, it’s not too late to get started.
  • HUBSPOT  |  FRIDAY, APRIL 24, 2015
    [Stats] The Ultimate Online Editing and Proofreading Checklist
    Are important points/stats/ideas called out in bold to catch readers' attention? Have any stats cited or quotes used (etc.) As we all know, content creation isn't as simple as just stringing together a few words and hitting "publish." At least all high-quality content creators know this. Topic Selection. more interesting? Attribution.
  • SYNECORE  |  THURSDAY, APRIL 23, 2015
    [Stats] How to Market a Conference Using Twitter
    After the event, continue to tweet stats, facts, and statements about the event. When organizing a large scale event for your company like a conference, you have to both build the event and market the event. There are numerous ways to market a conference, even if you have a small budget. The Role of Social Media. Twitter. Takeaway.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 23, 2015
    [Stats] Marketers, Get Ready For Your Promotion: A Global Perspective
    Check out the stats in the chart below to see how APAC marketers plan to lead the way with strategic marketing technology investments. Author: Aden Forest We are on the edge of a golden age for marketing. Those employed in the profession are likely to have more influence than ever before on how their company performs. Asia Pacific. Global.
  • VIRALLY BLOG  |  WEDNESDAY, APRIL 22, 2015
    [Stats] Researching Your Market
    simple google search can say which sectors use which social media platform, Pew Research have some interesting stats on social media useage. Market Research is a vital part of the marketing mix, as well as being just as important as sales. If you don’t know who your target market is how do you expect to get paying customers? Events
  • MARKETING ACTION  |  WEDNESDAY, APRIL 22, 2015
    [Stats] The Power of the Quiz in Marketing: 6 Lessons from The New York Times, BuzzFeed, and B2B Marketers
    Completion rate is an important stat to keep in mind: even if your prospects download your white paper, how do you know if they actually read it? In 2014, digital marketers started hearing a lot about quizzes. Did you take BuzzFeed’s “What City Should You Actually Live In?” quiz when it was hot? But quizzes? Enter the quiz. and so on.
  • CRIMSON MARKETING  |  THURSDAY, APRIL 16, 2015
    [Stats] 4 Ways To Make Your B2B Content Marketing Strategy Stand Out
    “Use microcontent (tips, stats, quotes) for social, then compile into blog posts, eBooks, newsletters, presentations. Content marketing has reached a pinnacle. Creating more content isn’t the answer anymore. We’ve We’ve now entered a world of content overload. IBM That’s a staggering number! . Is it visual.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 15, 2015
    [Stats] 4 Advanced Tips to Optimizing Your LinkedIn Company Page
    Find a stat that applies to your business, or better yet, share some statistics from a recent customer survey to generate a conversation. When was the last time you evaluated your company LinkedIn page? Does it represent your brand well, attract prospective clients, and showcase your business as an authority in its field? Share a link.
  • VIDYARD  |  TUESDAY, APRIL 14, 2015
    [Stats] 5 Tips to Take Your Infographic from Static to Electric with Video
    Not all content is perfect for an infographic video; what works well is material that is heavy on stats, or has a lot of related information that you can cut into bite-sized pieces. As long as the song selection is in line with your pace, content, tone, and brand, music can help turn stats into so much more. How does the content flow?
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 14, 2015
    [Stats] The Dos and Don’ts of Marketing Warfare
    This seems obvious but it’s easy to lose sight of where you stand within your industry without looking at the stats. In today’s increasingly crowded product marketplace, it’s essential to have a solid competitive strategy to ensure you stay one step ahead of your competitors in the minds of customers. The Four Strategies.
  • CONNECTING ELEMENT  |  MONDAY, APRIL 13, 2015
    [Stats] How the UK will spend online in 2015
    We've pulled the stats together to analyse the state of play for 2015. Online spending is increasing each year, but will it continue? The post How the UK will spend online in 2015 appeared first on Connecting Element.
  • SYNECORE  |  FRIDAY, APRIL 10, 2015
    [Stats] Why Long-Tail Keywords?
    You can search for keywords and ad group ideas, get historical stats, see how a list of keywords would perform, and create a new keyword list by combining several lists of keyword together. As an inbound marketer, your main goal is to get found by the customer. Customers prefer convenience, which is why it’s better to rank higher on Google.
  • SYNECORE  |  FRIDAY, APRIL 10, 2015
    [Stats] Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem
    Another notable stat from the Strategy Analytics report shows the US had the highest social network ad spend per social network user at $31.37 in 2014. Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. billion, and now accounts for 11% of global digital ad spend. Here’s my take.
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Stats] 5 Quick Tips for Using Periscope, Twitter's New Live Video Streaming App
    Periscope lets you analyze a few key stats you''ll want to keep track of while you''re figuring out what works. In the last month or so, there''s been a big surge in live video broadcasting. Thanks to smartphone apps like Periscope, users can record live video streams and share them with their network. Another example? Can''t argue with that.
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Stats] How Often Should Companies Blog? [New Benchmark Data]
    Below are a few charts and stats to help you understand how the number of blog posts published monthly and in total can affect traffic and leads, depending on company size and business type. "Blog early, blog often.". In the inbound world, these are words to live by. The question is, how often does a company need to blog? Overall. Overall.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 9, 2015
    [Stats] I was called out on my social media BS and I’m relieved
    You’re probably shaking your head right now.) We put out a longer post with more stats. You’re probably shaking your head right now.) We put out a longer post with more stats. By Mandy Edwards, {grow} Community Member. Mark Schaefer called me out on my social media BS … and I am really happy about it. Seriously. Let’s be honest.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 8, 2015
    [Stats] Best Kept Secret of an Email Newsletter Bio
    If you have any stats this is where you would include them. What’s the best kept secret of a newsletter bio? As I mentioned in my last post, your bio on your blog or website About page should be current and tell a story, rather than be a resume written in the third person. The same is true for an email newsletter bio. ”). Offer Help.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 7, 2015
    [Stats] The Dirty Dozen Things You’re Doing Wrong with Your Email Marketing & How to Fix it Pronto
    If you’re using VerticalResponse, easy-to-read charts give you key stats, and show who opened your email and what links they clicked on, plus you can quickly create a list of people who may have missed your message, or those who clicked, to make follow-up campaigns a breeze. Everything You Ever Wanted to Know About Email Sign up Forms.
  • VIDYARD  |  MONDAY, APRIL 6, 2015
    [Stats] 6 Important Takeaways from Oracle’s Modern Marketing Experience
    You have likely already heard the stat about how much control your prospects have over their own buying process, but did you know that 77% of consumers believe companies should let them decide how brands interact? Every marketer knows the real key to success is to always be learning. Marketing, Sales and IT are No Longer Islands. Build trust.
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