• OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Stats] 35 Stats That Prove the ROI of Inbound Marketing
    Opentopic blog >> opentopic.com “If you have more money than brains, you should focus on Outbound Marketing. If you have more brains than money, you should focus on Inbound Marketing.” – Guy Kawasaki Inbound Marketing ROI is becoming increasingly evident because customers buying habits support it. Marketing ROI Cmo marketing roi
  • KEO MARKETING  |  TUESDAY, JUNE 28, 2016
    [Stats] Three Stats to Track for Sales Funnel Analysis
    The sales funnel is the process that a prospect goes through from initial contact to final conversion. The “location” in the funnel corresponds to the stage of the sales process of the prospect. As a sales opportunity moves down the funnel, time to close decreases and the probability of the sale occurring increases. Landing Pages Response Rates.
  • CONTENTLY B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Stats] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    This stat reveals just how. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. Key Findings IV. How does.
  • CONTENTLY B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Stats] Staffing and Launching Your Content Marketing Program
    of creaky desks, a syllabus full of old listicles and ques- tionable stats, and the teacher droning on and on while. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. Introduction 3 II. robbery.
  • CONTENTLY B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Stats] Evangelizing a Content Marketing Program
    these notorious stats: The average click-through rate for ban- ner ads is just 0.10 ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Why This Guide 6 III. The hotel giant.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 27, 2016
    [Stats] The start-up strategy for beating Facebook
    If you look at their tech strategy, they have been slow to develop business-related functionality like stat dashboards, focusing on new users functionality to secure their niche. Two of the hottest social network startups have taken decidedly different turns in their fortunes. Blab, a live-streaming app, occupied a unique space.
  • CEROS  |  MONDAY, JUNE 27, 2016
    [Stats] What We Learned About Convergence at #ThinkContent 2016
    Whether it’s fielding unique research, finding a unique slant on industry stats, or leveraging internal product or platform data, we’re learning how to turn numbers into interesting pieces of brand storytelling than equally inform and entertain our audiences. Happy reading! Lesson 1: Innovation Can Come from Anywhere.
  • ION INTERACTIVE  |  FRIDAY, JUNE 24, 2016
    [Stats] Interactive Content Marketing Weekly Roundup: June 20-23
    Check out some of the stats for yourself here. This week we started posting some of our content over on Medium.com, in our new ion interactive publication. Here’s what was new this week.   How To Ensure Your Content Is Actually Engaging 60% of B2B marketers say their biggest challenge is creating engaging content. Check out the article here.
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Stats] A Close Look At The Numbers: Content Marketing in 2016
    Need a stat? Opentopic blog >> imglance.com Where’s content marketing at right now – and where’s it going? It’s easy to find a million opinions about that, but there’s nothing like a solid, evidence-backed statistic. So we assembled the numbers on email, mobile, social and a couple other things. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Stats] A Close Look At The Numbers: Content Marketing in 2016
    Need a stat? Opentopic blog >> blog.crazyegg.com Where’s content marketing at right now – and where’s it going? It’s easy to find a million opinions about that, but there’s nothing like a solid, evidence-backed statistic. So we assembled the numbers on email, mobile, social and a couple other things. We got ‘em.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 23, 2016
    [Stats] Read All About It! 7 Steps to An Effective Email Newsletter
    Don’t take this stat personally. If your marketing department has launched a newsletter campaign, congratulations! Strategically created newsletters are among the most popular ways for today’s marketers to disseminate information. Bring it. Information about personal interests/hobbies. Reports prices/sales. Interesting facts.
  • ACT-ON  |  TUESDAY, JUNE 21, 2016
    [Stats] How to Find The Best Influencers for Your Company
    One of the stats it gives you are the top influencers for a given hashtag. What’s the hardest thing about influencer marketing? Is it defining the strategy? Tracking the results? Or finding the influencers? According to a recent study from Augure , finding the right influencers is the #1 challenge. It even beats out finding budget. At last!
  • WEBBIQUITY  |  TUESDAY, JUNE 21, 2016
    [Stats] The Six Best Google+ Marketing Tools
    Complete Google+ analytics reporting, including engagement stats, follower growth, demographic information about your followers, and your best times and topics for posting. Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. Pricing: free.
  • BULLDOG SOLUTIONS  |  MONDAY, JUNE 20, 2016
    [Stats] The Marketing Genius of Curious George: How Demos Impact Your Business
    Few other marketing tactics can claim more than a month or two of sales impact, so this stat showing the long-term returns some companies have seen from sampling is both shocking and motivating. I know way too much about Curious George. have a two-year-old daughter. But, does this marketing method really produce results? Maybe not.
  • CONTENTLY  |  MONDAY, JUNE 20, 2016
    [Stats] This Content Campaign Increased Applications to Work at GE by 800 Percent
    ” Indeed, an 8x increase in job applications is an incredible stat, especially at a time when large corporations like GE struggle to recruit against the allure of sexy startups. Think content is just for marketing? Let me introduce you to Owen. “We did not start off by saying, ‘How do we create a recruiting campaign?'”
  • 6SENSE  |  THURSDAY, JUNE 16, 2016
    [Stats] Forbes and 6sense: The Publisher – Predictive Intelligence Solution
    Every page on Forbes sites hosts a 6sense tag which allows highly-accurate and real-time ROI tracking by immediately delivering conversion stats. At the SiriusDecisions summit this year we announced a first-of-its-kind partnership with Forbes Media. Demand Generation Is a Game of Diminishing Returns  . From Generating Demand To Capturing It.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 15, 2016
    [Stats] Cross-Channel Marketing Technology: A Pillar of the Overall B2C Ecosystem
    Rest assured there are more stats just like these to make the case for an integrated, cross-channel marketing experience. Let's just cut right to the chase. Cross-channel marketing technology is a pillar of the overall B2C ecosystem because it represents the execution engine of your marketing strategy. Altimeter). Econsultancy).
  • INFER  |  TUESDAY, JUNE 14, 2016
    [Stats] How Marketing Helped Social Tables Increase Leads and Revenue 400+%
    We then took all data (in Excel’s Stat Pack) for the past few years, and analyzed the number of opportunities per our four verticals (event planner; and Small, Medium and Large hospitality venue), as well as the revenue generated per opportunity. Social Tables is a high-growth company based in Washington, DC.
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Stats] 5 Ways B2B Marketers Can Learn to Love Facebook
    Compare that stat to what the B2B marketers in another survey said. Are you holding back on Facebook marketing just because you’re in B2B? It’s really only for B2C people, right? Or just for keeping up with friends. That’s a belief I held for a while. It was reinforced by what felt like a bait and switch when Facebook killed organic reach.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 13, 2016
    [Stats] 4 Ways to Battle the Content Marketing Paradox
    Instead, audiences want a way to easily share information that’s directly applicable to them, so make sure that you’re breaking your research into easily sharable pieces in order to ensure that your stats rise above the content clutter. 3. As Americans become increasingly glued to more and more devices, spending 5.6
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Stats] 48 Instagram Stats That'll Help You Improve Your Posting Strategy
    Read on to uncover more Instagram stats that'll help you get ideas and improve your own Instagram posting strategy. 48 Instagram Stats. Click on a category below to jump to the stats for that category: Instagram's Growth. Tweet this stat! Tweet this stat! Tweet this stat! Tweet this stat! See #32.).
  • BIZNOLOGY  |  WEDNESDAY, JUNE 8, 2016
    [Stats] Email marketing still matters
    Tip of the hat to Outbound Engine for their article gathering these – and other – email marketing stats. Email marketing absolutely must still be a part of your content marketing tool kit. It may not be as sexy as “social selling,” or even SEO, but it fills in the gaps those other approaches leave – and has strengths all its own.
  • CONTENTLY  |  WEDNESDAY, JUNE 8, 2016
    [Stats] This Month in Data Science: How Is Content Changing Over Time?
    While these stats are useful, they actually don’t tell us much about how brands create content on a granular level. In recent months, you’ve probably heard the same trends parroted over and over. More than 70 percent of marketers are creating more content this year than last. Brands are spending nearly 30 percent more on video.
  • 3D2B  |  TUESDAY, JUNE 7, 2016
    [Stats] How to Get Business Development Reps to Listen Better and Sell More
    These stats raise an interesting question. “Become genuinely interested in other people.” — Dale Carnegie. Are your salespeople extroverts, introverts or ambiverts? We tend to think of salespeople as extroverts with the gift of gab. That means even the introverts outperformed the extroverts. They prefer a representative who puts them first.
  • SNAPAPP  |  TUESDAY, JUNE 7, 2016
    [Stats] Wrapping up SiriusDecisions’ Summit 2016
    One eye-popping stat from the conference was that prospects are now seeing 32% more B2B content than just two years ago. Another year, and another SiriusDecisions behind us! More than 2,500 marketers of all types descended upon Nashville, TN for four days at the end of May for the eleventh annual SiriusDecisions Summit. There just isn’t.
  • HUBSPOT  |  MONDAY, JUNE 6, 2016
    [Stats] 17 Data Visualization Tools & Resources You Should Bookmark
    If you’re looking for specific stats or charts, it’s super easy to browse by category or use search terms to find the data you’re looking for. Whether you’re writing a blog post, putting together a presentation, or working on a full-length report, using data in your content marketing strategy is a must. It gives your readers context.
  • WEBBIQUITY  |  MONDAY, JUNE 6, 2016
    [Stats] Your Employees May Be Your Best Untapped Brand Advocates
    If they’re working through social media, offer them valuable content — anything from a stat they can retweet to content they can cite to help position themselves as industry leaders when engaging prospective clients. Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list?
  • CONTENTLY  |  FRIDAY, JUNE 3, 2016
    [Stats] 6 Takeaways for Marketers From Mary Meeker’s Internet Trends Report
    There’s no way to disprove the stats—and we here at TCS aren’t immune to getting hyped by Snapchat’s intriguing ad formats—but it’s still smart to consider the source. Notice the stat that suggests more people watched NCAA football and the MTV Music Awards on Snapchat than TV. Meeker and co. There are 7.4 But 4.6
  • SNAPAPP  |  THURSDAY, JUNE 2, 2016
    [Stats] How to Generate More Engagement (Without Creating More Content)
    Consider things that could easily go out of date, including: StatsStats are important to prove any point or demonstrate industry trends. Make sure that any stats you include are from a recent, credible source so they don’t date your content (and compromise your own content’s credibility ). if it exceeds a certain standard.
  • CONTENTLY  |  WEDNESDAY, JUNE 1, 2016
    [Stats] 4 Reasons Snapchat Lenses Are a Genius Ad Product
    One of my favorite marketing stats comes from a 2013 Pew Research study on online security and privacy. If you’re under 25 and own a smartphone, you’ve likely spent too much time primping and posing with Snapchat lenses. They’re pretty cool, and people seem to enjoy using them. Scarcity. In this system, nobody wins. Choice.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 31, 2016
    [Stats] The One Customer Experience Stat That All CMOs Need To Know
    Here a stat. There a stat. Everywhere a stat, stat. We marketers sure love our stats. And why not, the right stats can reveal a lot and help us all do our jobs better or at the very least cause us to sit up and take notice. The One Customer Experience Stat That All CMOs Need To Know. In the U.S.
  • HUBSPOT  |  MONDAY, MAY 30, 2016
    [Stats] 10 Excellent Examples of Video Marketing on Facebook
    While Always does incorporate a controversial topic into the story, the newest #LikeAGirl video was a success because of their use of supporting stats. Using the stats and accompanying them with concerns from the girls featured in the video packs a powerful message that leaves little room for criticism. 6) #LowBatteryAnxiety | LG.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Stats] 20 Handy B2B Lead Generation Resources
    Although it may be a bit heavy on stats for a 54-slide presentation, it’s still a great resource for those who want to understand the sales funnel journey. The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. But never fear! Blogs, Slideshares, and Infographics.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Stats] 20 Handy B2B Lead Generation Resources
    Although it may be a bit heavy on stats for a 54-slide presentation, it’s still a great resource for those who want to understand the sales funnel journey. The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. But never fear! Blogs, Slideshares, and Infographics.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 27, 2016
    [Stats] SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore
    Most likely not, according to these stats: 61% of B2B decision-makers start the decision making process with a web search. Author: Nate Dame Most B2B marketers know that SEO is valuable, but hesitate to tackle it because of time and budget constraints, or just plain not knowing where to start. But can you afford to skip SEO?
  • ACT-ON  |  THURSDAY, MAY 26, 2016
    [Stats] Digital Darwinism: Where Do You Stand?
    In the HBR article, these three stats jumped out to me: 90% of media, telecom and consumer financial services organizations (the three industries most disrupted by digital) profess to having a digital strategy in place. Building relevance, revenue, and results for clients while meeting them where they are…. The Digital Dilemma. Eventually.
  • HUBSPOT  |  TUESDAY, MAY 24, 2016
    [Stats] 10 of the Best Brands on Twitter (And Why They're So Successful)
    pic.twitter.com/jV71yv4xaF — MLB Stat of the Day (@MLBStatoftheDay). When it was first created, Twitter was designed mostly for individuals. It was a place for people to share succinct versions of their thoughts and ideas with the world. Over the past decade, it's become a go-to platform for engaging with fans and increasing brand exposure.
  • WEBBIQUITY  |  TUESDAY, MAY 24, 2016
    [Stats] B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap
    Among the most noteworthy: If you’d like to clip any of the stats or insights, here’s the presentation on SlideShare: B2B Marketing Trends 2016 – Social Media Breakfast Minneapolis from Tom Pick. What trends will drive B2B marketing over the next three to four years? Paul ( #SMBMSP90 on Twitter).
  • ACTIVEDEMAND  |  FRIDAY, MAY 20, 2016
    [Stats] The Role Call Tracking Plays in Sales Planning
    Imagine a marketing world where “bad” calls are filtered from your campaign’s metrics automatically…where wrong numbers, solicitors, robocalls and other irrelevant non-conversation calls are automatically removed from your stats. How does this pertain to sales planning? How’s that for a valid statistic?
  • LEADERSHIP  |  FRIDAY, MAY 20, 2016
    [Stats] 7 Steps to Brilliant B2B Marketing [Part 1]
    Data and stats (46%). B2B marketing is a machine with different moving parts. Putting all of your eggs in one basket may result in your company having a fantastic blog or social media presence, but you’d be missing out on some crucial tools that would support your efforts. Let’s take a look! Step 1: Develop a B2B Strategy. 74% post videos.
  • HUBSPOT  |  THURSDAY, MAY 19, 2016
    [Stats] 7 Helpful Resources Every Email Marketer Should Bookmark
    While some of the sites are geared toward providing email marketing stats and best practices, others offer helpful tools for making your job (and life) easier. Touchstone Subject Line Analyzer tool will show you projected open rates, click rates, and other helpful stats based on Touchstone's database. we've got a ton more like it.
  • VISUALLY  |  WEDNESDAY, MAY 18, 2016
    [Stats] How Engaging Content Helps You Improve Your Search Rankings
    These tools give Google detailed stats on: click-through rates. There are  hundreds of search engines available worldwide, but the most popular search engine is Google (unless you’re in China, Russia, or South Korea). Google earns between 65% and 89% of US and global search engine market share. The answer is engaging content.
  • VIDYARD  |  WEDNESDAY, MAY 18, 2016
    [Stats] Video Fails Sometimes: Some Old Advice to Achieve Marketing Success
    Maybe you need to update the graphics, maybe the stats you talked about are no longer relevant, maybe you just want to reuse the concept to do something different or maybe you need to produce new content altogether. Real talk, not all marketers actually studied marketing. That book is indeed pretty dark stuff. Get the Guide. Email address*.
  • 3D2B  |  TUESDAY, MAY 17, 2016
    [Stats] Inbound Lead Conversion Tips You Need to Know
    In fact, the stats from Gleanster Research show that about one in four leads is qualified and ready to buy when marketing first receives them. As a B2B marketer, it’s easy for you to get caught up in lead generation. After all, you often get measured on the number of leads you generate and even the cost-per-lead. One won’t ignite your sales.
  • ACT-ON  |  TUESDAY, MAY 17, 2016
    [Stats] 5 Tips to Get Your Content Shared More Often
    Even if you’re creating a report, eBook or blog post series, pull out key stats and valuable information and turn it into an infographic. The market is flooded with information each minute – 1,400 blog posts, 277,000 tweets and 204 million email messages – and that’s just scratching the surface. Sharing … It’s a Science. Feel fulfilled.
  • HUBSPOT  |  FRIDAY, MAY 13, 2016
    [Stats] A Visual Guide to the Science of Twitter Success [Infographic]
    In the infographic below, you'll find a host of stats that can help you to better understand where you should be allocating your Twitter resources and what tactics you could be using to expand your reach. Does any of this Twitter stuff actually work? Where are the numbers? Where's the science?!". Let's dive in. Leave a comment below.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 12, 2016
    [Stats] Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More
    Unfortunately, the stats show that 90% of B2B businesses use content marketing, but only 30% are effective at it. Author: Ellen Gomes Throughout The Marketing Nation Summit, we’ve not only had amazing, insightful, and inspiring keynote speakers, but speakers who rocked the smaller stages in our breakout sessions. happier customers).
  • HUBSPOT  |  WEDNESDAY, MAY 11, 2016
    [Stats] The Power of Visual Storytelling: 15 Stunning Examples to Inspire You
    must have dropped my NASA badge around here, somewhere …. 4) Internet Live Stats. Internet Live Stats is part of the Real Time Statistics Project and was created by an international team of developers, researchers, and analysts with the goal to make statistics available in a dynamic, time-relevant way to everyone. Check 'em out. Bacon.
  • CHIEFMARTECH  |  TUESDAY, MAY 10, 2016
    [Stats] Keeping marketing technology integration in perspective
    Based on my interactions with hundreds of marketers, these stats ring true. When Wrike breaks out the stats for large marketing teams, 38% use 7 or more tools. I acknowledge: finding, learning about, and integrating new marketing technologies is a challenge for marketers today. It’s fifth. And a good ways below the top challenge.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 10, 2016
    [Stats] Account Based Marketing and its Growing Interest Among B2B CMOs
    In the latest edition of the CMO Social Stat of the Month , we see the most popular hashtags used by B2B tech CMOs from the month of April 2016. Well, seeing how this is marketing we're talking about and marketers love stats , try these on for size. As you'll see in the chart below, ABM checks in as 21st most popular hashtag.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 5, 2016
    [Stats] Marketing Automation Technology and What Marketers Need to Look For
    Since marketers love a good stat, let's start this post off with one: 2567%. Rest assured there are many more such stats that support the need for marketing automation. That percentage represents the increase in the number of martech vendors from 2011 to today. – Aberdeen Group. – Forrester. Campaign Management.
  • SNAPAPP  |  THURSDAY, MAY 5, 2016
    [Stats] What’s Hot in Content Marketing: May 2016
    New Enterprise Content Marketing Stats to Inform Your B2B Marketing. See more interesting stats in CMI’s new   2016 B2B Marketing Trends Study. Keeping up with content marketing news and advice every month is tough. Here's our breakdown of the best posts on content marketing from the last 30 days. . In this post: Facebook Video Ads.
  • CEROS  |  TUESDAY, MAY 3, 2016
    [Stats] Thinking Like a Journalist: How to Create Relevant and Newsworthy Content
    Here are a few tips for using stats in your own content marketing: Always cite the original source (linking to it is OK). In something of a game of digital telephone, your stat might be misrepresented by the time it reaches you. Any time you use stats, make sure they tell an accurate story. Happy reading! Pick up the Phone.
  • ACT-ON  |  TUESDAY, MAY 3, 2016
    [Stats] Why Data-Driven Storytelling is the Next Big Thing in Content Marketing
    The company uses data-rich stats as part of its marketing strategy for TurboTax. For example, the post “ Some Cool Stats on the Coolest Cooler ” highlights a Kickstarter project that was falling short of its $125,000 goal. B2B marketers know there is no shortage of data; most of us are overflowing with it. The result? The goal?
  • ACT-ON  |  TUESDAY, MAY 3, 2016
    [Stats] Why Data-Driven Storytelling is the Next Big Thing in Content Marketing
    The company uses data-rich stats as part of its marketing strategy for TurboTax. For example, the post “ Some Cool Stats on the Coolest Cooler ” highlights a Kickstarter project that was falling short of its $125,000 goal. B2B marketers know there is no shortage of data; most of us are overflowing with it. The result? The goal?
  • SNAPAPP  |  MONDAY, MAY 2, 2016
    [Stats] HCSS’s SnapApp Bracket Challenge Featured in Fortune Magazine
    Other standout stats from the campaign, which recently won the Stevie Award for Online Marketing Campaign of the Year, include: 292,000 votes. Exciting news! On April 30th Fortune Magazine published a feature article on Heavy Construction Systems Specialist ’s (HCSS) brilliant bracket marketing campaign that was created with SnapApp.
  • WEBBIQUITY  |  MONDAY, MAY 2, 2016
    [Stats] Best Online Business Tools Series Kicks Off Today
    Like other series done here in the past, such as the Winter Wonderland of Marketing Stats and the Blogging For Business Week series, this online tools series will be packed with facts and insights to help improve your digital marketing and business results. Welcome to the Best Online Business Tools series!
  • HUBSPOT  |  SATURDAY, APRIL 30, 2016
    [Stats] The Pros & Cons of Facebook, Twitter, Instagram & Other Social Networks [Infographic]
    It'll cover the key stats, pros, and cons for Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat. Nowadays, social media is one of the main channels used by companies to reach their target audiences. But with so many different social networks available, how do you choose which will work best for you? Social Media Daily IGSS
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Stats] An A to Z of Content Marketing Best Practices
    Tool for the job: CoSchedule’s Headline Analyzer , which will rate your headline on multiple fronts, including SEO length, emotional zing, and how it measures up to their database of headlines and their sharing stats. There’s a lot to know about content marketing. You’ve got the content creation part, the social media part, the SEO. Audience.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Stats] An A to Z of Content Marketing Best Practices
    Tool for the job: CoSchedule’s Headline Analyzer , which will rate your headline on multiple fronts, including SEO length, emotional zing, and how it measures up to their database of headlines and their sharing stats. There’s a lot to know about content marketing. You’ve got the content creation part, the social media part, the SEO. Audience.
  • CEROS  |  THURSDAY, APRIL 28, 2016
    [Stats] 5 Types of Interactive Marketing
    Rather than present the stats in a two-dimensional, uninspired format—data visualization lets you develop a narrative around your stats. Rather than obscure the stats with boring information or intimidating graphs, this infographic puts data front and center with a unique and compelling treatment. Happy reading! Quiz Example.
  • BIZIBLE  |  MONDAY, APRIL 25, 2016
    [Stats] Bizible Joins The Account-Based Marketing Leadership Alliance
    These stats are echoed in Bizible’s 2016 ABM Metrics Report. Bizible is proud to be a founding member of the ABM Leadership Alliance along with Oracle, Optimizely, Radius, Get Smart Content, LookBook HQ and Demandbase. Over the last year, interest ABM has soared. Just take a look at this Google Trends report from January 2012 to today.
  • HUBSPOT  |  WEDNESDAY, APRIL 20, 2016
    [Stats] 7 of the Best Pieces of Free Video Editing Software
    Here's a SlideShare presentation with more stats that illustrate the importance of video. Not sure if video marketing is worth your time? Here's an eye-opening statistic for you: According to Aberdeen , businesses that use video grow revenue 49% faster year-over-year than businesses that don't. Still not convinced? Source: Softonic ).
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 20, 2016
    [Stats] 100+ Amazing Marketing Stats You Need To Know In 2016
    Find the answers to these questions and many more in this collection of 100+ amazing marketing stats on everything from content marketing to digital advertising, mobile marketing, […]. The post 100+ Amazing Marketing Stats You Need To Know In 2016 appeared first on Marketing Insider Group. Content Marketing
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 19, 2016
    [Stats] How to Match Your Content Strategy with the Buyer’s Journey
    The B2B content consumption stats are out there. Since my early days of writing in grade school, one rule has remained constant: developing content with the audience in mind. Always ask yourself: To take a soundbite from Field of Dreams, “If you build it, they will come.”. Stage 1: Brand Awareness. Stage 2: Consideration. HubSpot Pricing.
  • SNAPAPP  |  MONDAY, APRIL 18, 2016
    [Stats] 15 Stats You Should Know About Marketing Technology Stacks
    Stats About Marketing Technology Stack Growth & Success. 1. What These Stats Mean for Marketers. There are a few key conclusions we can draw from the stats outlined here that marketers need to know, understand, and communicate with leadership. 1. It makes sense, too. That means better ROI, and a happier C-suite. Gartner. 4.
  • CEROS  |  MONDAY, APRIL 18, 2016
    [Stats] How to Create an Engaging Interactive Infographic
    If you’re using data from a partner or internal source, make sure to get the proper permissions before making any stats public. 2. Identify What Story You Want to Tell with the Stats. Okay, so you’ve pulled together a great collection of stats and soundbites. Happy reading! Probably not very many. Start with Some Solid Data.
  • CONTENTLY  |  MONDAY, APRIL 18, 2016
    [Stats] The Sequel Paradox, in 11 Charts
    The most common stat cited for movie success is box-office earnings, closely followed by critical reception and Academy Awards. How important is originality in filmmaking? This is apparently how nerds spend their spare time. 1. By the time  Bad Santa 2  premieres in November, theaters will have shown 35 major sequels this year alone. sequel?
  • HUBSPOT  |  THURSDAY, APRIL 14, 2016
    [Stats] How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform
    In order to see how your stories (and responses) are performing, you can go to the "Stats" page using the URL medium.com/me/stats. You can also navigate to the "Stats" page via the dropdown menu at the top right of the Medium homepage. What do the White House, Sports Illustrated , and my cousin Jimmy all have in common?
  • CEROS  |  WEDNESDAY, APRIL 13, 2016
    [Stats] 4 Great Examples of Satisfying Snackable Content
    According to recent stats , more than half of BuzzFeed’s visitors are between 18-34 years old, with 56% of those being women. Look to stats before making snackable video and get to know your audience to ensure the content you’re producing provides value. Today, most people are too busy or distracted to sit through a long video. Nifty.
  • ACT-ON  |  WEDNESDAY, APRIL 13, 2016
    [Stats] 5 Email Metrics to Help Diagnose Your Mistakes
    Can an email stats report be boring? Often times, when reviewing email campaign results, it’s easy for marketers to get side-tracked or develop tunnel vision when reviewing very basic outbound email metrics. Certainly. These are usually items like opens, calls to action or conversions, and website traffic. Delivery rate = Deliveries / Sent.
  • HUBSPOT  |  WEDNESDAY, APRIL 13, 2016
    [Stats] How to Create an Infographic Using Poll & Survey Data [Infographic]
    By taking time to find the story in your data, you might find a way to share your findings that is far more valuable than a bunch of jumbled stats and takeaways. A well-executed survey has the power to uncover insights that you can use to hone your strategy, shape your product, gauge customer satisfaction, and more. By way of an infographic.
  • ACT-ON  |  WEDNESDAY, APRIL 13, 2016
    [Stats] 5 Email Metrics to Help Diagnose Your Mistakes
    Can an email stats report be boring? Often times, when reviewing email campaign results, it’s easy for marketers to get side-tracked or develop tunnel vision when reviewing very basic outbound email metrics. Certainly. These are usually items like opens, calls to action or conversions, and website traffic. Delivery rate = Deliveries / Sent.
  • OPENTOPIC  |  TUESDAY, APRIL 12, 2016
    [Stats] 18 Stats About Marketing Analytics That Will Make You Nervous
    Marketing ROI undefined
  • KAPOST  |  TUESDAY, APRIL 12, 2016
    [Stats] 5 Tips for Creating Customer-Centric Content
    Take time to build and flesh out buyer personas based on past purchases or online customer engagement stats. Creating customer-centric content day after day is doable in a bare bones kind of way, but does your content have a clear purpose? Does it offer a fresh and engaging perspective that’s relevant to your customers? The added bonus?
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Stats] 17 Website and UX Design Statistics That Make the Case for Smarter Web Design
    To help you better understand what today's emerging web design trends are and where you should be focusing your energy, we've compiled some of the most recent stats and data on website design, website optimization, and UX. Usability and User Experience Design Stats. Let's dive in. Source: KoMarketing ). Source: comScore ).
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Stats] How To Start Your Ecommerce Retention Strategy
    Measuring your current ecommerce stats will show you where you are, so you can measure the effectiveness of your retention marketing strategy. We've already covered what retention marketing is , and why today's elite ecommerce stores have already started on a retention-focused strategy. Let’s get started! Where Do You Start? Set Benchmarks.
  • SNAPAPP  |  MONDAY, APRIL 11, 2016
    [Stats] What Marketers Need to Know About Interactive Video
    Check out our interactive infographic 10 Key Stats For Using Interactive Video in 2016. Just under a month ago, a new collection of songs recorded by Jeff Buckley was posthumously released. The album is called You and I , and one of the stand out tracks is a cover of Bob Dyan’s Just Like A Woman. It’s too expensive.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 11, 2016
    [Stats] The Evolution of the B2B Marketer
    Author: Dan Lynn There’s a stat I’ve heard cited many times that somewhere between 60-90% of the B2B buyer’s decision process occurs online, before a prospect ever picks up the phone. This one stat signifies that B2B marketing has fundamentally changed over the past few years. Shift in Sales and Marketing Roles. Modern Marketing b2b
  • VIDYARD  |  FRIDAY, APRIL 8, 2016
    [Stats] 8 Non-Work Related Exercises to Strengthen Your Marketing Muscles
    The first time I read that stat I thought come on, that’s just insane. I can focus my attention for longer than–squirrel! Marketing is one of those jobs that you can’t do while sleeping. Well, you might be able to, but your results probably won’t be as good.) Follow industry blogs. Learn from a mentor. Yes, do all those things. Ask why.
  • OPENTOPIC  |  THURSDAY, APRIL 7, 2016
    [Stats] [Report] Six Stats That Show That Marketing Is on the Verge of Yet Another Major Shift
    Opentopic blog >> blog.marketo.com Historians of digital marketing will be hard-pressed to find another era when marketers faced so many challenges or so many opportunities to affect dramatic change. Marketing Technology Cmo Digital Marketing undefined
  • SNAPAPP  |  THURSDAY, APRIL 7, 2016
    [Stats] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    Also find stats on when and where to post certain subjects. 3. It’s hard to deny the advantages to having a solid marketing technology stack to enhance your content campaigns. Because of these advantages, there’s been a tremendous boom in the martech landscape recently – some would even say to an overwhelming extent. Trello.
  • ACT-ON  |  THURSDAY, APRIL 7, 2016
    [Stats] What Every B2B Marketer Needs to Know About Readability
    Many B2Bers will respond to that stat with, “Well fine, but our audience isn’t average. Is the content you publish engaging enough? If you’re worried it’s not, you’re definitely not alone. B2B marketers have named a perennial problem with producing engaging content. 60% of the survey respondents say they struggle with it. This is nothing new.
  • ACT-ON  |  THURSDAY, APRIL 7, 2016
    [Stats] What Every B2B Marketer Needs to Know About Readability
    Many B2Bers will respond to that stat with, “Well fine, but our audience isn’t average. Is the content you publish engaging enough? If you’re worried it’s not, you’re definitely not alone. B2B marketers have named a perennial problem with producing engaging content. 60% of the survey respondents say they struggle with it. This is nothing new.
  • OPENTOPIC  |  WEDNESDAY, APRIL 6, 2016
    [Stats] 6 Stats That Show That Marketing Is on the Verge of Yet Another Major Shift [Report]
    Opentopic blog >> business2community.com Historians of digital marketing will be hard-pressed to find another era when marketers faced so many challenges or so many opportunities to affect dramatic change. Marketing Technology Cmo Digital Marketing undefined
  • CEROS  |  WEDNESDAY, APRIL 6, 2016
    [Stats] An Overview of the Interactive Content Spectrum
    Infographics allow users to drill into stats and supporting commentary based on their interest. This post, An Overview of the Interactive Content Spectrum , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Defining Interactive Content. The Interactive Content Spectrum.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 6, 2016
    [Stats] [Report] Six Stats That Show That Marketing Is on the Verge of Yet Another Major Shift
    Report] Six Stats That Show That Marketing Is on the Verge of Yet Another Major Shift was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Report] Six Stats That Show That Marketing Is on the Verge of Yet Another Major Shift appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • KAPOST  |  WEDNESDAY, APRIL 6, 2016
    [Stats] The Cost of Customer Acquisition vs. Customer Retention
    Whether you’re a startup gearing to accelerate growth or a mature corporation looking to gain market share, one stat still matters… It costs 7x more to obtain a new customer than to keep an existing one. Why the crazy difference between these costs? Because the barrier to entry is much higher for top-of-funnel prospects.
  • CEROS  |  TUESDAY, APRIL 5, 2016
    [Stats] Content Marketing with Purpose: Developing an Editorial Mission Statement
    We have to fully understand our audience, translate this into content pieces designed to inform and help them, and research specific topics for relevant stats and insights that back up our argument. Happy reading! Content marketing takes a lot of time. There’s a lot to do! Mission Starts with Your Editorial Strategy. Who are we? In Summary.
  • ION INTERACTIVE  |  MONDAY, APRIL 4, 2016
    [Stats] Unique Ideas for Your Interactive Content Marketing
    They have compiled some of their most impressive stats from the year and showcased them in an interactive annual report. Stakeholders can explore the top 52 company stats from 2015 in a manner that encourages fun, exploration and social sharing. There are many elements that can be leveraged to tell your story using interactive content.
  • CONTENT STANDARD  |  MONDAY, APRIL 4, 2016
    [Stats] 4 Email Marketing Tips to Improve Your 2016 ROI
    Here are Tweet-able stats on email marketing you should know: 64% of companies rate email marketing as the most effective marketing channel. Email marketing will be the channel that’s most invested in for 2016 , says 76 percent of marketers (up 13 percent from 2015). For every $1 spent, email marketing generates $38 in ROI. 1. Tweet.
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Stats] 10 Things Every B2B Tech Marketer Needs to Know
    If a stat is pertinent to your whitepaper, blog, etc., and you can’t find the same stat for the most recent year, a good rule of thumb is to not go back more than two years or to qualify the data with a disclaimer. 2. Timing is Everything. As quickly as the technology industry evolves and grows, timing is everything. Curate Content.
  • ACT-ON  |  FRIDAY, APRIL 1, 2016
    [Stats] 7 Content Marketing Mistakes Costing You Time and Money
    It’s for a generalized audience, but you need company-specific stats. All those reports are your company-specific stats. Content marketing is getting harder. Ironically, it’s because of the content itself. There’s just a crazy amount of content available right now. And there’s more of it being published every day. hope not. Pause here.
  • ACT-ON  |  FRIDAY, APRIL 1, 2016
    [Stats] 7 Content Marketing Mistakes Costing You Time and Money
    It’s for a generalized audience, but you need company-specific stats. All those reports are your company-specific stats. Content marketing is getting harder. Ironically, it’s because of the content itself. There’s just a crazy amount of content available right now. And there’s more of it being published every day. hope not. Pause here.
  • ION INTERACTIVE  |  THURSDAY, MARCH 31, 2016
    [Stats] 5 Common Reasons Good Content Fails
    Interactive infographics, sharable stats, and useful quizzes are all ways to get audiences to stop and take stock of your message – and maybe even pass it along Anna Talerico, ion interactive's EVP and cofounder. So, what gives? Here’s a list of common reasons even solid content fails. The reason for that popularity lies in its relevance.
  • OPENTOPIC  |  WEDNESDAY, MARCH 30, 2016
    [Stats] 60 B2B Marketing Quotes, Stats, and Facts for the Modern Marketer
    Opentopic blog >> business.linkedin.com There’s a marketing revolution going on today, and B2B marketers aren’t immune from the shake-up. B2B buyers are using social media to guide themselves through the decision making process, relying more on advice from peers and influencers than sales copy. Marketing ROI Cmo marketing roi
  • HUBSPOT  |  WEDNESDAY, MARCH 30, 2016
    [Stats] What Happened to Our Metrics After We Stopped Sending So Much Email
    To reduce the variability in the day of the week that the daily emails are sent, I averaged all the stats for the daily emails in a given week. Then, I compared the stats of daily and weekly emails sent in early October to those sent in early February. Thanks for giving me some breathing room. And yes, I can use it.". So we waited.
  • VIDYARD  |  TUESDAY, MARCH 29, 2016
    [Stats] Can you DIY? How and When to Update Old Video Content
    You can always update one stat or add a stat in. You know that wooden chair you snagged off the side of the road? Or the old nightstand you got off of Kijiji for $10? They still function well! But someone decided they weren’t up-to-date with current trends. But that doesn’t mean that you have to throw it out and start from scratch.
  • DISCOVERORG  |  THURSDAY, MARCH 24, 2016
    [Stats] Always Be Connecting: 5 Personalities to Prospect
    Don’t be afraid to offer big ideas, as long as you have plenty of stats to back them up. (A Commander will take charge of a conversation, so be prepared for rapid fire questioning.). Sales, at its core, is simply making connections and relating to other human beings who have a problem – one that they hope you can solve. The Commander.
  • WRITTENT  |  WEDNESDAY, MARCH 23, 2016
    [Stats] 107+ Blog Post Ideas for a Rocket Start
    Share Your Blog Stats. With this ultimate list of ideas, you’ll never run out of things to write about. Use our list to get some inspiration, and get writing! Blog Post Ideas by Post Type. 1. List Post. Lists are incredibly popular these days. Figure out what will be useful or entertaining for your audience, then write about it! How-to Post.
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