• IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 12, 2016
    [Stats] Cuddle Up With Some Social Media Stats This Valentine's Day
    " The stats below come via a survey conducted in partnership with Social Media Today. Please forgive my Hallmark-esque title but hey, it is Valentine's Day or at least it almost is. And come to think of it the title also sounds like the something from a Lifetime movie starring Tori Spelling. Social Marketing
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 12, 2016
    [Stats] How to Improve ROI With Marketing Automation
    Feel free to share these stats and use them how you like, a link back to this article is appreciated. Marketing Automation is all the rage, which it makes it the perfect topic for this week's Friday Five - our weekly collection of five curated articles from around the web. Ways Marketing Automation Can Improve Your ROI.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Stats] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    viewer stats. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. Table of Contents: Why Online Presentations Belong In Every Content Strategy What Is An Online Presentation? world.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Stats] Closing the Loop on Social Leads
    The next section delves into the metrics of social that you can use to take granular stats, such as Likes, retweets, +1s etc. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. So, as social. business.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Stats] Frictionless B2B - Creating a smoother customer journey in a world of marketing potholes
    Unfortunately, the stats reveal bigger issues than most believe they have. 1Frictionless B2B Creating a smoother customer journey in a world of. marketing potholes. 2Introduction Continuous. Effortless. Uneventful. Smooth. These are all synonyms for the word “frictionless.” They all mean. customers along their journey. Clever title, huh?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [Stats] The Marketing Automation Executive Value Guide
    Learn how to start the right conversations, and pick up tips and stats to help you sell marketing automation to the C-suite
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 11, 2016
    [Stats] 6 Handy Conversation Starters About Marketing Automation
    There are many reasons that explain that stat, but one of them surely has to do with knowing and understanding what is possible and what is proven to be successful. The pace of change in marketing technology continues to accelerate and it is more of a challenge today to keep up than ever before. Even an interactive one. Marketing Automation
  • HALEY MARKETING  |  THURSDAY, FEBRUARY 11, 2016
    [Stats] Infographic: The Check-in: These QC Stats Matter for Your Staffing Firm (part 1 of 2)
    Here's a handy infographic highlighting key statistics from the research summary: The post Infographic: The Check-in: These QC Stats Matter for Your Staffing Firm (part 1 of 2) appeared first on Haley Marketing Group. What do the best staffing firms do right? They take great care of their candidates - even after they're placed on assignment.
  • HUBSPOT  |  THURSDAY, FEBRUARY 11, 2016
    [Stats] The State of the Mobile Experience: How People Use Their Phones Today [Infographic]
    Let’s look at some stats about the role phone calls play in today’s mobile experience: Mobile calls to businesses will reach 162 billion by 2019 , more than double from 2014. Let’s pretend you just won the lottery. What’s the very next thing you do? Send a mass text sprinkled with celebration emojis? Even millennials. pedestrian.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 9, 2016
    [Stats] The Preferred Methods of Social Sharing by CMOs
    Last week via a Forbes post I shared some social CMO stats from 2015 including top hashtags shared by CMOs for the year and most popular publication, too. Here's the CMO Social Stat of the month for January, 2016: Most Popular Social Sharing Apps & Platforms used by CMOs. CMO Corner
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 9, 2016
    [Stats] 45 Phenomenal Email and Mobile Marketing Stats
    And now on to the 45 phenomenal email and mobile marketing stats and facts. 14 Email Marketing Stats and Facts. 1. Mobile Marketing Stats and Facts. Mobile Email Stats and Facts. Mobile Advertising Stats and Facts. Mobile Shopping Stats and Facts. Mobile Social Media Stats and Facts. And 72% of U.S.
  • FATHOM  |  MONDAY, FEBRUARY 8, 2016
    [Stats] Why The New York Times Will Always Have Better Content Than You (If You Don’t Read This Blog)
    If you still don’t believe that longer articles can be worth the effort, take a look at these stats: Long-form blog posts generate 9x more leads than short-form blog posts. It goes without saying, but I’ll say it anyways. The New York Times is successful. It’s won more Pulitzer Prizes than any other news organization (117, to be exact).
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Stats] What Does Marketing Look Like Around the World? 36 Stats & Trends From 5 Different Regions
    36 Marketing Stats From Across the Globe. It's hard to generalize about "the state of marketing" in the world when marketing looks and feels different depending on where you are. Just like location, technologies, culture, and politics affects consumer behavior, it also affects how marketers, well. do marketing. The Regions of the World.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 4, 2016
    [Stats] Attention, hamsters! Get off the content treadwheel
    Check out these stats from IDG. Content is king, to be sure.  But how did we end up on this crazy treadwheel, cranking out B2B content for content’s sake? Daily blog posts. Three tweets a day. Monthly white papers. Infinite infographics. Videos everywhere. Podcasts, ebooks. We’re sacrificing quality for quantity. We’re becoming irrelevant.
  • HUBSPOT  |  THURSDAY, FEBRUARY 4, 2016
    [Stats] How to Use Smart Content to Take Advertisements to the Next Level
    Their screening criteria is also becoming stricter: according to one stat, human beings have an attention spans worse than goldfish, according to Microsoft (seriously: check it out—it’s a cool study ). Every publisher wants to stand out from the crowd, but the days of one-size-fits-all content creation are over. The reason why? See a pattern?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 3, 2016
    [Stats] 12 Recruiting Stats That'll Improve the Way You Hire [Infographic]
    Looking for talented new folks to join your team? Nowadays, it's tough going out there for organizations that are trying to hire. In many cases, companies find themselves spending a whole lot of time and money on recruiting, while not getting quite the results they were looking for. What's the average cost per hire? Hiring Daily IGSS
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Stats] 6 Stats that Prove the Importance of Product Videos for Ecommerce
    Producing quality videos for your ecommerce site is hard, we know. Equipment is expensive, and specialists who know how to use that equipment cost even more. For that very reason, many ecommerce businesses will settle for photos and graphics just to get the job done. These six statistics show that video might just be an investment worth making.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 2, 2016
    [Stats] Professional Tradesman Email Contacts: The Holy Grail of B to B Marketing
    Can you imagine what the stats are for contractors out in the field? By John Sonnhalter, Rainmaker Journeyman, Sonnhalter. As manufacturers we all know how important keeping in contact with our customers is. That’s why it’s important to begin building your own database of both current and potential contractors. white paper.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 2, 2016
    [Stats] 20 Tremendous Digital Marketing Stats and Facts
    Here are five more key takeaways from the digital marketing stats and facts detailed below: Digital, social media marketing budgets will grow. General Digital Marketing Stats. 1. Digital Marketing Measurement Stats. 6. Stats and Facts About Digital Marketing Budgets and Spending. 8. Digital Advertising Stats.
  • HUBSPOT  |  FRIDAY, JANUARY 29, 2016
    [Stats] How We Increased Organic Traffic by Over 50% Using Technical SEO Updates
    Here's a crazy stat: The "/not-found" page had over 8,000 backlinks from over 2,000 different domains. We've got a confession to make: We've been making a few rookie SEO mistakes within our own website. For a company that is supposed to be at the forefront of inbound marketing and SEO, this isn't something that we're entirely proud of. Yikes.
  • EMEDIA  |  THURSDAY, JANUARY 28, 2016
    [Stats] The Best Places to Find Stats for Content Marketers
    Here are some places to find data and stats when you need them. Relying on anecdotes and expert opinions will only get you so far. Here’s where you will find real, quantitative evidence. Content Statistics Data Best Of Blog Blog Post Homepage Resources
  • BIZIBLE  |  WEDNESDAY, JANUARY 27, 2016
    [Stats] [Infographic] Do B2B Conversion Rates DROP On Fridays?
    While the volume stats were interesting to consider, they didn’t answer our question about Friday’s conversion rate. Fridays are everyone’s favorite day at the office. But our Bizible marketing team posited that Fridays were a “terrible, horrible, no good, very bad” day for lead-to-opp conversion rates. We were surprised by what we saw.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 27, 2016
    [Stats] 3 Must-Haves to Convert One-Time Shoppers to Loyal Customers
    The first quarter feels like a safe time to put things into a lower gear—crunching holiday stats and forecasting the upcoming year allows us time reorient marketing efforts. So it’s a no-brainer to create loyal customers out of those that have recently engaged with your company. Cross Channel Marketing
  • HUBSPOT  |  TUESDAY, JANUARY 26, 2016
    [Stats] 5 Emails Your Association Should Send to Increase Memberships
    Impact reports and stats surrounding the communities that you serve. Nonprofits operate in a crowded digital ecosystem with aggressive marketing tactics and massive advertising spends from the corporate world. It can be tough, as a result, to reach target audiences—especially for membership recruitment. Referral paths and traffic sources.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Stats] Why Case Studies are Critical for the Medtech Buyer Persona
    The stats outlined throughout the page promote Stryker’s attention not only to the health of the patient, but also the positive outcomes for the caregivers. Medtech Marketing’s Secret Weapon. This is a different part of the marketing world. One where the case study serves as the ultimate trust builder. The Power of the Case Study. Business
  • SALESFUSION  |  TUESDAY, JANUARY 19, 2016
    [Stats] 3 Reasons to Introduce an Inbound Marketing Strategy
    The stats say it all here — Social Media B2B reports that companies who blog generate 67% more leads per month. You’ve likely heard about inbound marketing quite a lot in recent years, but many marketers are still unclear about how this approach differs from more traditional, outbound marketing and why it’s so valuable.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 19, 2016
    [Stats] What to Include in a Content Marketing Proposal
    From the stats I’ve come across recently, starting a content marketing program or ramping up content efforts seems to be a common business resolution for 2016. For many of us, the new year brings about a fresh start and an opportunity to set resolutions. Here are some things to consider: Focus and Objectives. Data Gathering and Discovery.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 19, 2016
    [Stats] The Ever Changing Landscape of B2B Social Media
    Seeing that stat is a big wake up call. One thing we can all count on in this crazy world of ours is change. When it comes to B2B and social media plans, this can be a particularly challenging concept. Below are a handful of articles that can equip you with the proper tools to chase leads and get those sales with your social media plan.
  • WEBBIQUITY  |  TUESDAY, JANUARY 19, 2016
    [Stats] 47 Superb Social Media Marketing Stats and Facts
    ” Read more about those findings and more in the almost four dozen superb social media stats and facts below. 10 Stats About Social Media Demographics. 1. Stats About Social Media Metrics and Measurement. 21 Social Media Marketing and Advertising Stats and Facts. 70% of the U.S. billion last year to 2.5 Of the 7.2
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 18, 2016
    [Stats] 5 AdWords Hacks to Ramp Up Your Display Ads
    Industry Stats. Author: Johnathan Dane Have you ever been so good at something that that everyone looked at you jealously while binging on Ben & Jerry’s? In this blog, I’ll share some effective AdWords Display tricks with you that not many people know about. These are the tricks that you can implement today. with GSP ads. 2. Tools. eBook.
  • WEBBIQUITY  |  MONDAY, JANUARY 18, 2016
    [Stats] A Winter Wonderland of Marketing Stats and Facts
    Watch this blog for a series of posts highlighting the latest facts and stats about social media marketing, social networks, content marketing, SEO/SEM, B2B social media, digital marketing and more, along with key takeaways from the research findings. Content is in, ads are out. Social media is rising, print is declining. Enjoy! 1. 
  • FATHOM  |  FRIDAY, JANUARY 15, 2016
    [Stats] The Fight for the CRM Admin: The “Floater”
    Finally, marketing departments succeed with CRM admins because they integrate the marketing initiatives within the CRM (and sales process) and rely heavily on analytics and stats to track ROI. “In which department should my CRM ( Customer Relationship Management ) administrator reside?” Not an uncommon question; not a straightforward answer.
  • 6SENSE  |  THURSDAY, JANUARY 14, 2016
    [Stats] Attention B2B Marketers: 4 Things Your Sales Team Wants
    The reason is that marketing stats around reach and engagement, while certainly important, don’t always have a 1-to-1 impact on top-line sales metrics like pipeline and revenue. The best B2B marketing teams all have­ one thing in common: they treat the sales team as one of their clients. Find in-market buyers and connect them with sales.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 12, 2016
    [Stats] Top Hashtags Used By CMOs and CIOs
    Presenting the CMO Social Stat of the Month for December 2015 - Top Hashtags Used By CMOs & CIOs. She points specifically to the following hashtags: #mobile, #video, #security, #analytics, #cloud, #digital, #bigdata, #innovation and last but certainly not least: #leadership. CMO Corner
  • CONTENT STANDARD  |  TUESDAY, JANUARY 12, 2016
    [Stats] 56 Tweet-Worthy Enterprise Marketing Stats from Skyword’s Original Research: “A Study in Brand Transformation”
    If you’re like me, I like information in snackable and shareable snippets , which is why I pulled out Tweet-worthy stats so you can Tweet to your heart’s content. If you’d like to step up your Twitter game, consider Tweeting some of these stats from Skyword’s research. Tweet. ORGANIZATIONAL STRUCTURE. Tweet.
  • ACT-ON  |  FRIDAY, JANUARY 8, 2016
    [Stats] Making SEO a Priority During Website Launch Planning
    Make sure your SEO reviews configuration in Search Console including: site settings, sitemaps, site links, crawl stats, and problems/errors.  . Launching a new website is a large undertaking and an extremely huge challenge. Just like building a tall skyscraper, building a website requires a strong foundation. Project Planning. Case in URLs.
  • HUBSPOT  |  THURSDAY, JANUARY 7, 2016
    [Stats] The Executive's Guide to Effective Lead Nurturing Programs
    Let’s start with some scary stats. Now let’s look at some exciting stats: Leads who are effectively nurtured produce a 20% increase in sales opportunities. According to SiriusDecisions 98% of MQLs never result in closed business. Additionally, 54% of sales reps won’t make quota. What Is Lead Nurturing & Why Is It So Important.
  • BIZIBLE  |  THURSDAY, JANUARY 7, 2016
    [Stats] 5 Smart Metrics To Measure B2B Content Marketing Success
    Seeing that stat was a big wake up call. According to a recent survey by CMI and MarketingProfs, only 21% of content marketers are able to successfully measure their content marketing in terms of ROI. In what other profession would that be ok? He doesn’t know if his passes are caught or if they hit the ground. Email Open Rate. Social Shares.
  • BIZNOLOGY  |  THURSDAY, JANUARY 7, 2016
    [Stats] How customer experience supports brand loyalty through relationships
    Sure, Customer Experience may begin on a manufacturer’s website during a search for stats and options, but the responsibility and opportunity of making someone feel at ease and in control of their time and decision making sits squarely in the lap of the retailer. It’s time to take the wheel, even if you’re not into cars. Like this post?
  • FATHOM  |  WEDNESDAY, JANUARY 6, 2016
    [Stats] Why You Should Consider Google Adwords Call-Only Campaigns
    Below are stats for the test timeframe. About a year ago, Google AdWords launched a new campaign option for click-to-call capabilities: the Call-Only Campaign. Before the launch of Call-Only, AdWords offered a Call Extension option. This was a big win, especially for advertisers who didn’t have mobile-friendly sites. So, Call Extensions.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 6, 2016
    [Stats] Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool
    If you want to see stats for a different time period, it’s easy to change the date range. Understanding your customers well enough to ensure you’re giving them what they want and need — that’s the key to success for any small business in any industry. How do you get to know them? Click on the Admin tab. Conversions.
  • ACT-ON  |  MONDAY, JANUARY 4, 2016
    [Stats] A Digital Marketer’s List of 2016 New Year’s Resolutions
    Well, perhaps there is a reason to bother; here’s another stat  cheery enough to turn that around: People who make resolutions are 10 times more likely to achieve those goals than people who don’t make them. Do you make New Year’s Resolutions? About 45% of us do. But only 8% of us stick to them. There’s a downer. Even a low-tech one.
  • HUBSPOT  |  THURSDAY, DECEMBER 31, 2015
    [Stats] How to Earn Free Press for Your Business When You Have No Connections
    Hubstaff was sharing their financial stats on a live dashboard. "Is that guy wearing leggings?". "We should start a business selling male leggings.". That's all it took. One week later my business partners and I stood freezing in London's Brick Lane Market with 22 pairs of female leggings "branded" with our male leggings brand. Trigger.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 31, 2015
    [Stats] 50 Thought Provoking Customer Experience Stats in 10 Categories
    50 Thought Provoking Customer Experience Stats in 10 Categories by Joe Ruiz - Maximize Social Business. Increasingly, the marketing landscape is continuing to change. Empowered consumers, the Internet, and technology are some of the significant forces shaping this new landscape. Managing customer relationships across […]. Joe Ruiz.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 30, 2015
    [Stats] Top 10 Modern Marketing Posts in 2015 Published Before This Year
    19 mobile marketing stats that will blow your mind (2014). 9. 5 B2B Brands That “Get” Storytelling (2012). We looked at the top modern marketing posts of 2015 earlier this week, and we're now looking at the top posts that were not published this year. There is some work to do on some of these posts. Content Marketing
  • FATHOM  |  TUESDAY, DECEMBER 29, 2015
    [Stats] Top Digital Marketing Statistics for Hospitals to Watch in 2016
    That’s where these 2016 facts and stats come in. 2016 is here. You can read as many 2016 prediction posts as you want, but are you prepared? Is your hospital ready for the massive shifts and trends we’re already seeing in the healthcare digital marketing space? If you answered no, we’re here to help. Source: Ragan’s ). Source: Ragan’s ).
  • HINGE MARKETING  |  TUESDAY, DECEMBER 29, 2015
    [Stats] Busting 12 Myths about Marketing Automation Tools
    more important stat: 74% of top-performing companies use automated lead nurturing. Marketing Automation is more than just a new marketing buzzword and the current “shiny object” for marketers. The term “marketing automation” describes itself in that it automates marketing tasks. Time equals money, and that is an ROI.
  • HUBSPOT  |  MONDAY, DECEMBER 28, 2015
    [Stats] How Much Time Do Marketers Spend on Routine Tasks? [New Data]
    If “average time on page” is an interesting stat but has virtually no effect on your weekly decisions, then remove it from your reporting. "Am I spending too much time on this?". For marketers, this isn't an uncommon question to struggle with. Turns out, the data was lacking. Monitoring, responding and analyzing social media. hours a week.
  • SOCIAL MEDIA B2B  |  THURSDAY, DECEMBER 24, 2015
    [Stats] Some Help with B2B Social Media for 2016
    Infographic: 17 Stats About B2B Referrals You Should Know (But Probably Don’t). There’s a lot of information out there about B2B social media. With the internet you can find all the nitty gritty details you never knew you wanted to know. But what about the basics? 2016 B2B Digital Marketing R&D Imperative. From Business2Community.
  • SYNECORE  |  WEDNESDAY, DECEMBER 23, 2015
    [Stats] A Digital Marketer's Christmas Wish List
    Here’s a tale of two stats if ever there was one: Ø According to the 2014 Global Social CEO Survey by social media consulting firm Brandfog, 83% of senior executives in the U.S. Faced with such a herculean mandate, we digital marketers need some loving from St. Nick now more than ever. Here goes. Wish #1: Abidingly Authoritative Algorithms.
  • 6SENSE  |  WEDNESDAY, DECEMBER 23, 2015
    [Stats] The 5 Most Shared B2B Marketing Posts of 2015
    In this interview, she shares how data is changing and how it isn’t, alongside why data means knowledge, power and profits for companies more than ever before. 5) 10 Key Stats from the 2015 State of Marketing Data Report    . Here are a few of the key stats from the 2015 State of Marketing Data report that are important for B2B marketers.
  • EARNEST ABOUT B2B  |  WEDNESDAY, DECEMBER 23, 2015
    [Stats] Helping Brixton Prisoners Bounce Back
    While researching Bounce Back we stumbled upon a mine of shocking and mind blowing facts and stats about the state of the prison system – and just how unfair it was. When we started working with the charity Bounce Back, we had no idea of the scale of the issue they were trying to tackle. How can we help? So how did we do it? What next?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 23, 2015
    [Stats] 28 Super Easy Tips on How to Promote Your Content
    Use pity quotes or stats from the article as a new lead. By Brooke B. Sellas, {grow} Contributing Columnist. Content distribution has been a BIG topic here on {grow} and around the social sphere. As Mark’s book, The Content Code  explains, “great content isn’t the finish line, it’s the starting line.” Brooke B.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 22, 2015
    [Stats] Our Favorite Blog Posts & Articles for 2015
    How to Write the Perfect Blog Post [Infographic]. I’m always looking for stats and other data that could be used to improve the impact of content marketing assets. This Social Marketing Writing infographic brings a ton of data to one place, showcasing tips and stats to create the “perfect” blog post from start to finish. Related Posts.
  • HUBSPOT  |  THURSDAY, DECEMBER 17, 2015
    [Stats] Confessions of a HubSpot Editor: 11 Editing Tips From the Trenches
    How to Be a Better Editor: 11 Tips From the Trenches. 1) Question every fact, stat, name, and example. You need to see whether that stat you're using to back up the crux of your piece really means what the writer said it means. Then, the tables were turned. Two years later, I realize that I was right to be scared. nothing. Look inward.
  • SYNECORE  |  TUESDAY, DECEMBER 15, 2015
    [Stats] 5 Proven Digital Marketing Strategies for Small Businesses in 2016
    Here’s a key stat from ad retargeting vendor AdRoll: only 2% of shoppers convert on the first visit to an online store. As 2015 draws to a close and 2016 draws near, it sure feels like we are entering into a veritable golden age of digital marketing, at least for larger businesses. Let me explain. Small Business Rules. According to U.S.
  • ANNUITAS  |  TUESDAY, DECEMBER 15, 2015
    [Stats] What’s Sales Enablement Got to Do with Demand Generation?
    We want to know conversion rates, cost per lead, revenue generated and a host of other stats. Modern B2B marketers like numbers. 76% of content marketers are forgetting sales enablement , according to a study by HubSpot. Handing off leads that go nowhere? Confused and frustrated sales teams? Poor customer experience with no continuity? Watching
  • BIZNOLOGY  |  TUESDAY, DECEMBER 15, 2015
    [Stats] Your website must adapt based on data
    Are there any stats, data, or testing that you can show me right now that will prove to me that changing clothes, so to speak, would make a difference in our bottom line? The state of the art in marketing and advertising and how they use big data, logic, and computing, is light years ahead of what most of us know. It’s about priorities.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 15, 2015
    [Stats] 5 Things I Learned About Digital Marketing in 2015
    In fact, there are hundreds of stats out there around the idea of trust and brand loyalty. Yes, friends, that’s called repurposing and it’s magical! So, this month, as my publishing date approached, I did what I usually do and lo and behold, last year I wrote this post about all the things I learned about SEO in 2014. SEO isn’t dead. Cheers!
  • LATTICE  |  MONDAY, DECEMBER 14, 2015
    [Stats] Our Funnel is Flipped: ABM Takes Over #FlipMyFunnel
    Banishing the 70% of the Buyer’s Journey Stat. She asked everyone in the crowd to repeat the following, “I will stop using the stat that 70% of the buyer’s journey is completed by the time a sales rep is engaged.” How do you know two B2B marketers are talking about account-based marketing? Here’s my recap of a few sessions.
  • VIDYARD  |  FRIDAY, DECEMBER 11, 2015
    [Stats] Forrester Claims Marketing Content Not Relevant for Sales Teams, Customers
    In fact, 90% of content goes unused because it’s irrelevant, out-of-date, difficult to customize, or hard to find ( click here to tweet this stat !). As a result, 62% of executives and technical buyers find the content they’re receiving useless ( click to tweet this stat !). Yep, useless. Getting to the Root of the Problem.
  • VIDYARD  |  THURSDAY, DECEMBER 10, 2015
    [Stats] The Dirty Truth Behind 60-Second Videos
    One of our clients, Peak 10 Publishing had us produce two videos for them.  In this case the length was pretty close to the mysterious 60 second mark, but engagement stats were miles apart. For some reason, almost every video pro I talk to today is obsessed with video length. In some ways they’re right. But talk is cheap. Probably not.
  • EARNEST ABOUT B2B  |  THURSDAY, DECEMBER 10, 2015
    [Stats] The best presentation slide in history* (tribute)
    Well, it’s unlikely anyone watching or reading your presentation is going to retain every stat and data point presented. Only 5% remember stats. People are more likely to remember a story than a stat. A picture can paint a thousand words. Ok great. But what if all you’ve got is numbers? Be compelling. Prove your point. E.g. N.B.
  • VISUALLY  |  THURSDAY, DECEMBER 10, 2015
    [Stats] The 24 Best Interactive Websites of 2015
    Best interactive qualities:  The viewer sees a vivid stream of designs that have been produced on Zazzle, combined with stats that explain the company’s impact. Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging. OK, fine.
  • VISUALLY  |  WEDNESDAY, DECEMBER 9, 2015
    [Stats] How Mobile Content Can Make Your Whole Strategy Go
    He goes on to offer a few stats and suggestions for making content more accessible without losing its oomph. Your data visualization might be intricate, elaborate, clever and well-designed, but if it’s not mobile-compatible you could lose half of your audience. Read the full article here. Top 5 Tutorials for Using Video in Social Media.
  • BIZIBLE  |  WEDNESDAY, DECEMBER 9, 2015
    [Stats] The Step-By-Step Guide To Measuring Marketing ROI
    These stats keep the ultimate goal of marketing (revenue) top of mind. Marketers are increasingly being expected to provide answers to questions around marketing profitability. As we wrote about recently, the mindset of being focused on measurable results in marketing has remained the same. Step 1: Determine your key metrics. Conclusion.
  • BIZIBLE  |  TUESDAY, DECEMBER 8, 2015
    [Stats] Official Launch of PipelineMarketing.com: A Community Site Dedicated to Revenue-Focused B2B Marketing
    The weekly newsletter will also include a featured meetup summary, as well as tidbits, quotes, stats, or other interesting info that surfaced during the week. Marketing is a powerful role within B2B businesses. It’s an art and a science that B2B marketers have been collectively honing, and we’re ready to take that focus a step further.
  • HALEY MARKETING  |  TUESDAY, DECEMBER 8, 2015
    [Stats] Ramp Up Your Customer Service!
    11 stats to up your customer service game. We've all been there.complaints from clients or candidates that you've taken too long to respond.issues for which you don't have a great answer.or when you can see someone's frustrating building because there was just too much back-and-forth before a problem was solved. What can you do? We know.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 8, 2015
    [Stats] Top Marketing Trends in 2016 and What They Mean for Your Small Business
    Witness the stats: In 2014, 2.1 It’s that time of year again, and we don’t just mean the season of white-bearded men in red suits or going back for second helpings of holiday ham. Of course, when it comes to business, forecasting is vital. SEARCH. Search Engines Will Get Some New Competition. MOBILE. VIDEO. AUTOMATION. CONTENT.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 8, 2015
    [Stats] Top Marketing Trends in 2016 and What They Mean for Your Small Business
    Witness the stats: In 2014, 2.1 It’s that time of year again, and we don’t just mean the season of white-bearded men in red suits or going back for second helpings of holiday ham. Of course, when it comes to business, forecasting is vital. SEARCH. Search Engines Will Get Some New Competition. MOBILE. VIDEO. AUTOMATION. CONTENT.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 8, 2015
    [Stats] Who Do CMOs Mention Most on Twitter?
    We're back with another CMO Social Stat of the Month. Presenting the CMO Social Stat of the Month for November 2015 - Who Do CMOs Mention Most? She's also very approachable and engages with others on Twitter vs just broadcasting. She's a one woman master class on how to build an awesome personal brand!" CMO Corner
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 8, 2015
    [Stats] 17 Stats That Prove 2016 Is The Year Of Video
    The post 17 Stats That Prove 2016 Is The Year Of Video appeared first on Marketing Insider Group. Many marketing experts have predicted that 2016 will be the year for videos. If your company is still unsure whether they should invest in video […]. Content Marketing
  • BIZIBLE  |  MONDAY, DECEMBER 7, 2015
    [Stats] How We Drive Quality Leads With Ungated Content On LinkedIn
    QUICK STATS. LinkedIn is a powerful place to market to a business audience. Every B2B persona should include job titles and professional skills, which happens to perfectly match LinkedIn’s targeting options. And even though it’s tedious in its current state, you can even do account-based marketing on LinkedIn. The changes have worked, too.
  • B2B MARKETING UNPLUGGED  |  MONDAY, DECEMBER 7, 2015
    [Stats] Why Your Website Needs a Good Cleaning
    In 2007, the average website had 273 pages. I’m willing to bet that 2007 was about the last time most B2B sites had a good clean out.  I can’t find any more current stats than that on page count, but I just can’t imagine it’s lower. Have you been keeping your website content up to date? Let me help you out. The answer is no. Why should we?
  • ION INTERACTIVE  |  FRIDAY, DECEMBER 4, 2015
    [Stats] Top 15 Content Marketing Resources of 2015
    From an infographic filled with 75 stats, to 50 ways to engage your audience, to even a mega ultimate content marketing guide, we’ve aimed to give you some of the best resources to help boost your content marketing success into 2016. 2015 has been a busy year for us here at ion.
  • ACT-ON  |  FRIDAY, DECEMBER 4, 2015
    [Stats] Measuring Year-End Marketing KPIs – Where’s the Data?
    short URL to see your stats. Where did the year go? We’ve entered December and there are fewer than four weeks left in 2015. Marketers are gearing up to close out the year strong with holiday marketing, a topic we covered in last month’s post about holiday marketing. Not all web analytic tools will provide historical data beyond 90 days.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 3, 2015
    [Stats] How to create an amazing social media marketing workshop
    guarantee you they will remember and share your stories before they remember a list of stats. guarantee you they will remember and share your stories before they remember a list of stats. I receive a lot of questions from people who are creating their first social media class or workshop. Be prepared for different experience levels.
  • HUBSPOT  |  THURSDAY, DECEMBER 3, 2015
    [Stats] Conquering the Free Shipping Conundrum: How to Make Money Without Forfeiting Margins
    Just look at these stats for proof: 47% of millennials will purposely leave items in their shopping cart in hopes that the retailer will reach out with a promotion. Millennials are discount-hungry. Blame it on the economy in which they launched their careers or attribute it to their digitally savvy shopping habits. The Free Shipping Question.
  • ACT-ON  |  THURSDAY, DECEMBER 3, 2015
    [Stats] 12 Brilliant Ways To Save Time on Social Media
    When you really want results, it’s tempting to check your stats every ten minutes to see how things are going. How much time do you spend on social media every week? An hour? Four hours? Forty? To give you an idea of what’s about normal for social media management time, consider the chart below. That’s a significant time commitment.
  • 6SENSE  |  WEDNESDAY, DECEMBER 2, 2015
    [Stats] 80% of CEOs Don’t Trust Their CMO (And How to Fix It)
    Consider these stats from the Fournaise Group: Only 42% of CEOs and 22% of CFOs see the impact of marketing on the organization; 78% of CEOs think marketers too often lose sight of what their real job is: to generate more customer demand for their products/services in a quantifiable and measurable way. Getting to a New State of Marketing.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 1, 2015
    [Stats] How We Overcame 2015’s Top Content Marketing Challenges
    With these stats and our own supporting experiences in mind, we made it a point in 2015 to integrate more video assets into our content efforts. It’s hard to believe 2015 is coming to a close. However, like any team, our success didn’t come without hard work and overcoming a number of challenges along the way. Need Content Ideas?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 1, 2015
    [Stats] 36 Sensational Social Media Stats and Facts
    Find these and more actionable takeaways in this collection of three dozen social media marketing stats and facts. Stats and Facts About Social Media Strategy and Tactics. 1. Stats and Facts About Social Metrics and Measurement. Social Content Stats and Facts. Stats About Social Media Post Timing. Think small.
  • NUSPARK  |  MONDAY, NOVEMBER 30, 2015
    [Stats] Use Content Curation to Create Leads on LinkedIn. Really!
    LinkedIn surveyed just under 900 users, so you can take it with a grain of salt, but one stat that I found interesting was that only 26% of users credited LinkedIn for generating business opportunities.  You hope to reach someone at the right time, with the right need, and at the right budget. It’s hard. Most use it for research. Really!
  • PR MEETS MARKETING  |  MONDAY, NOVEMBER 30, 2015
    [Stats] What three mistakes are you making with video marketing?
    Content Marketing Marketing Video Marketing content marketing Forrester Research Smart Insights video marketing video statsI recently read a video marketing report by Forrester, Branded Video Marketing Success Starts With Customer-Centric Distribution (Samantha Merlivat, October 16, 2015). Mistake #1 – Putting everything on YouTube.
  • HOOTSUITE  |  WEDNESDAY, NOVEMBER 25, 2015
    [Stats] A Long List of Social Media Advertising Stats
    If you’re still not sure why you should put money behind your social media campaigns, we’ve gathered a long list of social media advertising stats that should help motivate you. Social media advertising stats by network. Yes the stat is a bit old, but that’s the point. Social media advertising usage statistics. In fact….
  • VISUALLY  |  TUESDAY, NOVEMBER 24, 2015
    [Stats] Why Good Content Will Always Beat Display Ads
    The stats paint a pretty bleak picture: Online display ads draw a .1% click-through and 40% of those clicks are made by mistake; plus, only 8% of all Internet users account for 85% of all ad traffic. What do these numbers suggest? Two-thirds of marketers say they’re going to increase their native ad budgets in 2015. Design
  • FATHOM  |  TUESDAY, NOVEMBER 24, 2015
    [Stats] Google Wants to AMP Up Your Mobile Experience (Google now goes to “11”)
    First, Google added “Crawl Stats” in their Webmaster Tools toolkit so that Webmasters could see how long it takes the Googlebot to download/render pages on the site. Google has always prided itself on creating a great search experience for it’s users. One of the primary measurements users have for their experience with Google is site speed.
  • HUBSPOT  |  TUESDAY, NOVEMBER 24, 2015
    [Stats] How to Search in Google: 31 Advanced Google Search Tips
    Next time you're looking for quick weather stats or a forecast for a certain area, search for weather followed by a location. If you’re like me, you probably use Google many times a day. But chances are, unless you're a technology geek, you probably still use Google in its simplest form. Example Search: "inbound marketing". 2) Exclude Words.
  • HUBSPOT  |  TUESDAY, NOVEMBER 24, 2015
    [Stats] 6 Stats to Sum Up The State of Digital Publishing [SlideShare]
    While the full results can be found in our Digital Publishing Benchmarks Report , we've also compiled some of the most important findings into these 6 takeaways—that you can't afford to miss: 6 Stats to Sum Up The State of Digital Publishing from. How is this affecting publishers like you? What is the leading source of revenue for publishers?
  • HOOTSUITE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Stats] 7 Twitter Analytics Metrics You Should Check Right Now
    Impressions’ is one of those stats that isn’t very telling by itself, but helps add context to other metrics. Analytics. The word even sounds scary. Something about that ‘y’ in the middle. When you’re learning a new skill or adapting to new techniques and technologies, the last thing you want to focus on are numbers. Again, don’t be put-off.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Stats] The 31 Best Tools for Improving Your Writing Skills
    It also tracks stats about your writing habits, can remind you to write regularly if you allow it, and lets you schedule the best day and time to write based on your writing history. Tools like Factbrowser search facts, stats, reports, studies, and surveys. Words are hard. The 31 Best Tools for Improving Your Writing. 1) Daily Page.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 17, 2015
    [Stats] Why the Word Relevant is More Important Than Ever for CMOs
    I came across this chart below via MarketingCharts.com and right off the bat one stat jumped off the screen at me in the context of a CMO and marketers. Can you guess which one it was? It is the fact that 73% of Americans consider technology to be too distracting. So what does that mean for marketers? Think about it. Download your copy today.
  • BIZIBLE  |  MONDAY, NOVEMBER 16, 2015
    [Stats] 12 Stats On B2B Clients of Paid Search Agencies from the State of Pipeline Marketing
    The stats progress from persona-based information to trends, budgets, channels, attribution models, priorities, pipeline marketing, and more. The following stat sheds light on how agency clients think about and use attribution. 9. Read on, it only gets better. 1. Annual Company Revenue. Annual Marketing Spend. Top Marketing Priority.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 16, 2015
    [Stats] Digital learning and the invisible Digital Divide
    It’s hard to get real stats on it, the same way that is very hard to collect stats on anything with a social stigma, but if we could test everybody in our workplace with standardized tests on how digitally proficient they are, I suspect that more than half would fail at least a few key parts of it. We just use them.
  • EARNEST ABOUT B2B  |  MONDAY, NOVEMBER 16, 2015
    [Stats] Event Wallet: Making an impact at Event Tech Live
    Knowing that 75% of exhibitors do not follow up leads, we took advantage by quickly ‘crunching’ all the best quotes, stats and facts from the day into a slideshare document and sharing with new contacts straight after the event – helping us keep up the conversation. So how did we do it? strong central theme. An eye-catching stunt on the day.
  • JUNTA 42  |  SATURDAY, NOVEMBER 14, 2015
    [Stats] This Week in Content Marketing: Content Creation Plummeting on Facebook
    Nine fascinating stats in digital marketing this last week (4:00): Adweek highlights nine of the most interesting digital marketing stats from the past seven days in this article. Another  fascinating stat: By the end of this year, 39.5 We wrap up the show with a #ThisOldMarketing example of the week from Interface Age magazine.
  • BIZIBLE  |  FRIDAY, NOVEMBER 13, 2015
    [Stats] 10 B2B Marketing Experts Weigh in on The State of Pipeline Marketing
    love the stat that over 26% of CMOs will change their attribution model, and I think the reality is probably much higher for high-growth and forward-thinking CMOs. Hundreds of marketers from across the country have downloaded the report, so we thought we’d ask some experts to weigh in on the specific statistics that stood out to them.
  • KEO MARKETING  |  FRIDAY, NOVEMBER 13, 2015
    [Stats] Interactive Marketing Agencies Find Video Effective But Challenging
    Using video as part of your social media strategy is a smart move, as stats have shown that video-based posts generate higher engagement and interaction rates. As part of their research to gather the data for this report, the firm surveyed nearly 300 marketers worldwide, most of whom were in the B2B realm.
  • HALEY MARKETING  |  THURSDAY, NOVEMBER 12, 2015
    [Stats] Want to Up Your Customer Service Game? 11 Stats You Need to Know
    These stats paint a clear picture of what it takes to win on the service front – and how valuable true service excellence is to your staffing or recruiting firm: The post Want to Up Your Customer Service Game? 11 Stats You Need to Know appeared first on Haley Marketing Group. Ready to really improve your customer service game?
  • KEO MARKETING  |  WEDNESDAY, NOVEMBER 11, 2015
    [Stats] To Vitalize Your B2B Marketing Collateral, Start Telling Stories
    Instead of just publishing the stats, the company could show readers how the technology made a difference in the life of a real patient. With the content marketing era in full swing, more B2B brands are investing in tactics and technologies that can help them reach audiences on the Web. You just need to reinvent that content.
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