• CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Stats] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    This stat reveals just how. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. Key Findings IV. How does.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Stats] Staffing and Launching Your Content Marketing Program
    of creaky desks, a syllabus full of old listicles and ques- tionable stats, and the teacher droning on and on while. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. Introduction 3 II. robbery.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Stats] Evangelizing a Content Marketing Program
    these notorious stats: The average click-through rate for ban- ner ads is just 0.10 ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Why This Guide 6 III. The hotel giant.
  • CONTENT STANDARD  |  FRIDAY, AUGUST 26, 2016
    [Stats] The Top 10 Stats from 2016 that Show the Importance of Email Marketing
    If not, take a closer look at the top stats of 2016 that highlight the importance of email, and a few tactics for effectively wielding it effectively in your content strategy. The post The Top 10 Stats from 2016 that Show the Importance of Email Marketing appeared first on The Content Standard by Skyword. ” Are you among them?
  • ACT-ON  |  FRIDAY, AUGUST 26, 2016
    [Stats] 5 Content Marketing Lessons from David Ogilvy
    Use stats in your headline. And finally, use a compelling stat in your headline (especially if the stat is difficult to believe). David Ogilvy (1911­–1999) was a seminal figure in 20 th century advertising. In 1948 he opened a New York firm, Hewitt, Ogilvy, Benson & Mather (which eventually became Ogilvy & Mather).
  • ION INTERACTIVE  |  WEDNESDAY, AUGUST 24, 2016
    [Stats] Semi-Homemade Interactive Experiences
    Pull together some stats and look at the following Quick Starts for inspiration: Take a quiz section and a statistic section from the Infographic with Quizzes. I am a longtime fan of the cooking show ‘Semi-Homemade Cooking.’ Here are some of my favorite ‘recipes’ for creating something entirely new. Want to make it even more your own?
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 23, 2016
    [Stats] 8 Examples of B2B Businesses Managing Powerful LinkedIn Pages
    The company took 70 years worth of historic NBA stats and crunched the data into the SAP HANA database to explain how live data is provided to fans. On the other hand, many B2B brands still struggle to engage their audience on the platform. Ernst and Young. Know What Content Resonates. Be Nerdy, Yet Relatable. HootSuite. Marketo. Deloitte.
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Stats] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    Contrasting these stats (not the suggestions), with Facebook’s recent quarterly report results driven by mobile ad revenue. In our last post, we explored four (free) list-building strategies for agency marketers who’ve got to build a house list for clients or themselves. First, nail the basics. Do you deeply understand your buyer personas ?
  • ACT-ON  |  MONDAY, AUGUST 22, 2016
    [Stats] Social Media Audiences Are Great, But Email Audiences Are Better
    Because given how bad the engagement rates are for social media, we can afford to be downright measly with email’s stats. The exact stats vary widely, but here’s what Forrester reported early last year. You can also see this in B2C retail stats, too. Choose carefully … it’s a trick question. Let’s take it a step further.
  • READYPULSE  |  FRIDAY, AUGUST 19, 2016
    [Stats] Here are the 10 Most Influential U.S. Olympians on Instagram
    proprietary mix of these and other Instagram stats has provided us with a list of the most influential Instagramming Olympians for the Rio Games. 1. Let’s travel back in time to the 2012 London Olympics. Instagram had recently been acquired by Facebook and boasted about 30 million users. Michael Phelps . Phelps’ 2.6 Simone Biles.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 19, 2016
    [Stats] Summer Reading for B2B Marketers: 10 Must-Read Blogs to Get Back in the Zone
    This all comes down to the math and two key stats. Author: Graham Gallivan As we move towards the end of the dog days of summer, your marketing strategy shouldn’t cool down with the weather. While your prospects may have been out on vacation throughout the summer, they’ll be back at their desks in no time. They key? Get scrappy!
  • CONTENT STANDARD  |  THURSDAY, AUGUST 18, 2016
    [Stats] What Is Content Marketing in 2016, and Where Is it Going?
    In April of 2014, a six-pound binder of stats, graphs, inspirations, and editorial resources and I were (very conspicuously) making our way through the streets of Boston for a job interview at a content marketing solutions company. Do you even know what you’re getting yourself into?” Now it’s 2016. Or five. Or even seven.
  • HUBSPOT  |  THURSDAY, AUGUST 18, 2016
    [Stats] Why Virtual Agencies Might Be More Creative
    We’ve all seen the stats. I wrote this post by the pool. Not by my pool -- I don’t have one -- but by a pool. It was 104 degrees. Since I recently left behind big New York agency life to focus exclusively on writing and consulting, I’m able to do that -- work by pools. I can work when I want, how I want. workforce work remotely. That’s 43%.
  • WRITTENT  |  WEDNESDAY, AUGUST 17, 2016
    [Stats] 114+ Copywriting Formulas to Get Traffic & Leads
    Tweet: Did you know that [Stat/Fact]? Copywriting formulas are an easy and effective way to write great copy without having to start from scratch every time. That’s why copywriters have been using them for years. Check out the guide below! Introducing An Exhaustive Guide to Copywriting Formulas. Chapter 1: Formulas for Headlines. Easy to Use.
  • HUBSPOT  |  WEDNESDAY, AUGUST 17, 2016
    [Stats] 22 Stats That Show Why Your Business Should Be Active on Instagram [Infographic]
    Despite its impressive reach -- over 300 million daily active users and counting -- i t took some time for marketers to realize the business potential of Instagram. Why should your business be on Instagram? Social Media Daily IGSS
  • CONTENTLY  |  TUESDAY, AUGUST 16, 2016
    [Stats] Study: 68% of Publishers Use Editorial Staff to Create Native Ads
    If we take these stats as representative of the entire media landscape, this means that a majority of journalists are part-time copywriters. If you’re on the editorial staff of a media company, odds are you’re creating native advertising—or someone on your team is. 2013 quote from Time Inc.’s
  • THE POINT  |  TUESDAY, AUGUST 16, 2016
    [Stats] Origami Logic Scores Gold with “Brand Olympics” Campaign
    Origami Logic is a marketing analytics company and a global leader in marketing performance measurement. The company’s technology helps large brands master their marketing performance by unifying and refining their vast array of marketing data, across every channel and platform, so they can see what’s working and what’s not.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 16, 2016
    [Stats] 5 Ways to distinguish your content and brand by using research
    These days, however, it can be a bit tricky to get your studies and research findings out there, since the Internets are lousy with quick stats, infographics, and other ephemera. By  Tom Webster, {grow} Community member. Here are five ways to do just that. 1. Answer the Question on Everyone’s Lips. Good question, eh? 2. Period.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2016
    [Stats] The Biggest Opportunities for Agencies in 4 Charts
    We pulled a few stats from our Agency Pricing & Financials Report that detail how agencies price their services, manage their firms, sell, and service their clients to highlight a few issues that, if improved, could equal significant opportunities for agencies as they work toward growth, stability, or higher profitability.
  • HUBSPOT  |  THURSDAY, AUGUST 11, 2016
    [Stats] What Motivates Member Engagement for Nonprofits? [Infographic]
    To dig down deeper on these stats, try running a survey with your current members to see how their responses net out against the averages below. While no two organizations are created equal, the motivations behind joining one often are. Want some more in-depth information on membership marketing?
  • ACT-ON  |  THURSDAY, AUGUST 11, 2016
    [Stats] 8 Genius Ways to Repurpose Content
    But once you’ve created a really amazing SlideShare, you can extract key points and stats to generate an infographic. Maybe stats need updating or certain sections need more content. B2B marketers are ramping up their content production, reporting a 51 percent budget increase for this year alone in a Content Marketing Institute study.
  • DISCOVERORG  |  WEDNESDAY, AUGUST 10, 2016
    [Stats] 3 Tips to Overcome Cold Call Objections
    ” If that stat has your sales force running for the door, then make sure to quickly follow it up with this juicy metric : 75% of IT execs have taken a meeting as a direct result of a cold call.   . “Every battle is won before it’s ever fought.” – Sun Tzu. Here’s the thing: Cold-calling prospects gets a bad rap.
  • BIZIBLE  |  WEDNESDAY, AUGUST 10, 2016
    [Stats] Bizible’s Ultimate List of Paid Media Resources
    12 Stats on B2B Clients of Paid Search Agencies from the State of Pipeline Marketing Report. Paid media plays a role in almost every business. Whether it’s Google Adwords, sponsored updates on social platforms, or hiring an agency to manage campaigns for your company, paid media is a great way for B2B marketers to find and close customers.
  • WEBBIQUITY  |  TUESDAY, AUGUST 9, 2016
    [Stats] The 28 Best Influencer Marketing Tools
    Recent stats reported by Onalytica explain why marketers are rushing to incorporate influencer research and outreach: 84% of marketing professionals now use influencer marketing as a tactic. Interest in influencer marketing is skyrocketing. 59% of marketers planned to increase their influencer marketing budget in 2016. ” —  ViralBlog.
  • CONTENTLY  |  MONDAY, AUGUST 8, 2016
    [Stats] The Horror That Became Cargo-Shorts-Gate, and 4 Other Stories You Should Read
    There’s that stat that liberals casually throw out in conversation about how our military budget is more than that of the next eight countries combined. Here’s what you missed while not watching the Olympics because, really, who still watches the Olympics in 2016 ? Selected by Joe Lazauskas, editor-in-chief. No idea!
  • KAPOST  |  MONDAY, AUGUST 8, 2016
    [Stats] Marketing and Technology: Lessons from Salesforce’s Marketing Technology Director
    Related:   The 10 Most Important B2B Customer Experience Stats of 2016. I’ll give you an example. When it comes to marketing technology Bala Kudaravalli thrives on simplicity. With over 16 years of industry experience, Kudaravalli is an expert in creating and implementing best-in-class marketing experiences. for optimal ROI.
  • WRITTENT  |  WEDNESDAY, AUGUST 3, 2016
    [Stats] 62 Experts Share Their #1 Actionable SEO Technique
    Looking for the best ways to improve your SEO? Yes, it can feel overwhelming when you have to sort through the mountains of SEO techniques out there… So, before you use a technique, you want to know that all the time and effort you spend on it will be worth it in the end. Write Quality Content. Zac Johnson. Did you like this? Tweet this tip.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 3, 2016
    [Stats] Best Practices For Social Media Publishing
    But before we get to the best practices, let's look at some stats shall we? Even though many brands have seen their organic reach decline over the years, and have used paid posts to get their updates in front of their audience, it is more important to understand the basics of social media publishing. 4,166,667 Facebook posts are liked.
  • SNAPAPP  |  WEDNESDAY, AUGUST 3, 2016
    [Stats] Hacking Audience Attention Spans With Interactivity
    In this post, we’ll examine some stats that indicate how interactive content is effective for the ever-shrinking attention span, as well as what aspects make it so engaging for users. According to new data , the average human attention span hovers around eight seconds. which is strange to imagine.  . Image Source. What Do Internet Users Want?
  • CONTENTLY  |  TUESDAY, AUGUST 2, 2016
    [Stats] The Top 10 Free Content Analytics Tools
    For every content marketer worrying about engagement stats, there are options, many of which are free. On the stats page, Bit.ly Just remember that whichever analytics platform you choose, you can track vital engagement stats without emptying your wallet. Let’s take a look. 1. Google Analytics. Bit.ly. For example, Bit.ly
  • OPENTOPIC  |  MONDAY, AUGUST 1, 2016
    [Stats] The Psychology of Successfully Marketing to Millennials [Infographic]
    Here’s a look at vital stats about this demographic—and info about how best to reach it. Want to know more about Millennials and how to market to them? To reach. The post The Psychology of Successfully Marketing to Millennials [Infographic] appeared first on Opentopic. Cognitive Technology
  • HALEY MARKETING  |  MONDAY, AUGUST 1, 2016
    [Stats] Most Common On-Site SEO Problems
    For staffing and employment agencies, if you are posting job-related graphics, infographics with stats about employment trends, or other rich media, it still makes sense to add alt tributes. They found a lot of the same issues popping up on many sites. Half of the websites audited in this survey had duplicate content issues.
  • CHIEFMARTECH  |  MONDAY, AUGUST 1, 2016
    [Stats] Martech and marketing technologists go mainstream — 3 key stats
    The post Martech and marketing technologists go mainstream — 3 key stats appeared first on Chief Marketing Technologist. You absolutely have to download this report — it’s a gold mine of insight into the current state of martech and adtech. Here are 3 key statistics that popped out at me from their report: #1. 78% of U.S.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Stats] Getting to the Heart of Customer Value and Sharing the Right Stories
    Produce fun ‘sports cards’ with your customers on them including their ‘stats’ and top quotes, then circulate them around the office — maybe even get them autographed! When was the last time you thought about the difference you’re making in the lives of your customers? What was it, at a personal level, that inspired them to choose you ?
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Stats] How to Create a Video Marketing Strategy You Can Be Proud of
    This got me thinking about why marketers are still having such a hard time with video marketing, given how important and impactful it can be (check this recent post for some meaty stats that reinforce this). Are you proud of your video marketing strategy? I bet the answer comes pretty quickly. Place the Emphasis on Impact, Not Quality.
  • INFER  |  THURSDAY, JULY 28, 2016
    [Stats] Predictive Analytics: Why They Make Your Content More Impactful
    The stats are sobering: a recent study found that 50% of content gets eight shares or less; another uncovered that 60-70% of B2B content goes unused; and Forrester discovered that 90% of content is ignored by B2B sales teams. This byline by Infer’s Sean Zinsmeister was originally published on the Salesforce blog. Step 2: Score the leads.
  • INFER  |  THURSDAY, JULY 28, 2016
    [Stats] Predictive Analytics: Why They Make Your Content More Impactful
    The stats are sobering: a recent study found that 50% of content gets eight shares or less; another uncovered that 60-70% of B2B content goes unused; and Forrester discovered that 90% of content is ignored by B2B sales teams. This byline by Infer’s Sean Zinsmeister was originally published on the Salesforce blog. Step 2: Score the leads.
  • CEROS  |  WEDNESDAY, JULY 27, 2016
    [Stats] All About Those Leads: Crafting Content for Conversion
    Original Material: Whether you use stats from a study you fielded, photos that your creative director took, or music written by a staff member, bringing something new to your content can provide extra value to your content consumers. 2. Happy reading! Some recent survey data confirms this point. Create Content That Stands Out. promise!
  • HALEY MARKETING  |  MONDAY, JULY 25, 2016
    [Stats] Why Bother With Email Marketing?
    Ask Haley Content Marketing Email Marketing Trends Haley News Marketing Tips email marketing email marketing staffing Email Marketing Stats email marketing trends Haley Marketing GroupEmail marketing is dead. Nobody likes getting emails anymore. Why spend your valuable marketing budget on sending something that will end up in a spam filter?
  • PUREB2B  |  MONDAY, JULY 25, 2016
    [Stats] The Importance of Offline Lead Generation
    With traditional lead generation efforts, the cost ranges between 300 to 500 dollars per lead, which covers a field staff person’s salary, per diem, travel, accommodation, and other incremental costs (stats via Salesforce ). Marketers can get so caught up in digital lead generation efforts that old school processes are often neglected.
  • HUBSPOT  |  FRIDAY, JULY 22, 2016
    [Stats] What's the Deal With Ad Blocking? 11 Stats You Need to Know
    11 Ad Blocking Stats You Need to Know. 1) Adblock Plus, the world's most popular ad blocking extension, has been downloaded over 500 million times. It's no secret that internet users are no strangers to seeking out the information they need online -- in fact, Google now processes over 40,000 search queries every second. The lesson?
  • CONTENTLY  |  THURSDAY, JULY 21, 2016
    [Stats] The Psychology of Viral Content
    Considering that two of the most recent internet sensations involved a pair of white sneakers and a Wookie mask, it’s easy to write off viral content as pure luck. Some marketers might argue that no one can predict content’s viral potential. Consider this blog post from Bulimia.com that reimagines superheroes with the help of Photoshop.
  • VIDYARD  |  TUESDAY, JULY 19, 2016
    [Stats] Getting to the Heart of Customer Value and Sharing the Right Stories
    Produce fun ‘sports cards’ with your customers on them including their ‘stats’ and top quotes, then circulate them around the office — maybe even get them autographed! When was the last time you thought about the difference you’re making in the lives of your customers? What was it, at a personal level, that inspired them to choose you ?
  • HUBSPOT  |  TUESDAY, JULY 19, 2016
    [Stats] Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search
    The best way to keep track of how frequently Google visits your website, is to examine your crawl stats in Google Webmaster Tools. Indexing as many pages on your website as possible can be very tempting for marketers who are trying to boost their search engine authority. Say what?! Stay with us, folks. Another good example? Why not? Ta Da!
  • WRITTENT  |  TUESDAY, JULY 19, 2016
    [Stats] Case Study: How to Drive 300+ Backlinks to 1 Blog Post
    Let me introduce you to one of my favourite strategies – The Stats Post formula. The Stats Post is very easy to put together, mainly because it doesn’t require much writing… But it does require good research skills and an understanding of your market. The Stats Post Formula: Content Marketing Strategy that Drives Results.
  • BIZIBLE  |  MONDAY, JULY 18, 2016
    [Stats] Announcing The 2016 AdWords Industry Benchmarks Report
    Here's further examples of stats you'll find in the report. AdWords has long been a critical channel for certain B2B industries. When developing a marketing team’s channel mix, it’s a given that AdWords will be an integral part. It’s a proven lead generator, but just how much does AdWords contribute to down-funnel metrics like revenue?
  • OPENTOPIC  |  SUNDAY, JULY 17, 2016
    [Stats] The 3 Pillars of Mobile Marketing
    Opentopic blog >> business2community.com Despite being only halfway through 2016, the stats about mobile usage are staggering. Increasingly, people are using mobile devices, such as smartphones and tablets, for more than checking email and texting. These devices have become an integral piece of people’s lives.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 15, 2016
    [Stats] Your Buyers Are Basically Pokémon, So Level Up
    The stats above and my activities over the past week are proof enough that Pokémon GO is addicting, with users laser-focused on their objectives. Last night, I decided that cruising by PokéStops would be more fulfilling than a first-date conversation. And I’m not alone. It was installed on 10.8 percent of all Android devices in the U.S.
  • SNAPAPP  |  FRIDAY, JULY 15, 2016
    [Stats] SnapWrap: Psychology, Customer Service, Cats, and More!
    Here’s why you should think about giving your stats and metrics a break for a bit. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). Nicolas Cole, Inc.
  • HALEY MARKETING  |  THURSDAY, JULY 14, 2016
    [Stats] What Does Social Sharing Accomplish?
    Here are stats from three separate companies that are currently using Haley Marketing’s Social Pro service. Does your company use social media? Are you performing any kind of social sharing? If not, start. If you are, are you using it correctly? So why would you use social media the same way? Facebook. LinkedIn (Part I). LinkedIn (Part II).
  • MODERN B2B MARKETING  |  THURSDAY, JULY 14, 2016
    [Stats] Content with a Purpose: 5 Tips to Map Your Content to the Buyer’s Journey 
    Author: Scott Hogrefe You’ve heard the stats. You’ve read the articles. Today, the majority of the buyer’s journey is self-directed and happens  before  you even know who they are. This reality has made marketing teams accountable for engaging buyers sooner and getting them to that first “hello” faster. Listen!
  • FATHOM  |  TUESDAY, JULY 12, 2016
    [Stats] Lead Change and Transform Communications with Nurture Marketing
    If you’ve had a momentary lapse and thought ‘why would I restructure my marketing around a fad’ refer back to the stats above and consider the fact that nurture marketing is more than likely here to stay. The times, they are a changin’. The prerequisites for a company to be successful have intensified. But, what is nurture marketing ?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 12, 2016
    [Stats] Top 30 Publications Shared by B2B CMOs
    In this, the latest installment of the CMO Social Stat of the Month — courtesy of Oracle Marketing Cloud and Leadtail , a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter. Pressure to deliver business results is mounting. CMO Corner
  • VIDYARD  |  TUESDAY, JULY 12, 2016
    [Stats] How to Create a Video Marketing Strategy You Can Be Proud of
    This got me thinking about why marketers are still having such a hard time with video marketing, given how important and impactful it can be (check this recent post for some meaty stats that reinforce this). Are you proud of your video marketing strategy? I bet the answer comes pretty quickly. Place the Emphasis on Impact, Not Quality.
  • CONTENT STANDARD  |  TUESDAY, JULY 12, 2016
    [Stats] 4 Ways Marketers Need to Change How They Measure Content Marketing ROI
    While stats like page views, unique visits, bounce rates, and session duration may make us feel good to track, they only have meaning if we examine them in context, and context is a huge challenge for marketing leadership to take the time to understand. How do you define leadership in business? Top Website KPIs to Redefine. Marketing ROI
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 12, 2016
    [Stats] For Real Marketing Success, Focus On Your Superfans
    Social media channels and best practices seem to change daily, and new analytics reveal updated facts and stats constantly. Marketing tools and techniques shift at dramatic speeds. Falling behind in marketing knowledge is not an option, so marketers are pressured to be on their toes moment to moment.  Content Marketing
  • WRITTENT  |  THURSDAY, JULY 7, 2016
    [Stats] Blog Writing: 29 Experts Share Their Top 3 Must-Follow Rules
    If you have stats and information to prove your point, include those. Writing a great blog involves doing many different things well. We wanted to know exactly what it takes to write a great blog, so we reached out to 29 experts and asked them this question: What are your top 3 must-follow rules for blog writing? According to 29 Experts). A.
  • ACT-ON  |  THURSDAY, JULY 7, 2016
    [Stats] Inside the Mysterious World of Dark Social
    That 69% stat comes from multiple sources, including a report from RadiumOne published back in 2014. Content sharing via social media is really important, right? It’s the ultimate voice of confidence from your audience. But have you heard of “dark social?”. They trust their friend, after all … usually more than they’ll trust a company. Wha?”.
  • WRITTENT  |  WEDNESDAY, JULY 6, 2016
    [Stats] 77 Blogging Stats to Improve Your Blogging Strategy
    Check out this list of blogging stats we curated for you. The post 77 Blogging Stats to Improve Your Blogging Strategy appeared first on Writtent. Still not sure whether your business should be out there blogging? Blogging & Lead Generation. 1. Businesses using blogs are known to generate 67% more leads. Source ). 2. Source ). 3.
  • VIDYARD  |  WEDNESDAY, JULY 6, 2016
    [Stats] 10 Amazing Facts That Will Turn You Into A Video Marketing Advocate [Infographic]
    This infographic is a compilation of some of the most powerful stats out there that show you how fast the world of video marketing is taking off and what we can expect in the near future. After seeing these video marketing stats, what do you think the biggest change in the video marketing space will be in 2016? We get it. Enjoy!
  • SNAPAPP  |  WEDNESDAY, JULY 6, 2016
    [Stats] Making Concepts Real: Emily Popson on the Power of Resonance
    have found some of my most successful content hasn’t been the 30 page eBook of stats. Think back to the last time you consumed something. It could be anything – a meal, a movie, a TV show, a game – and it probably happened pretty recently. When you were finished, how did you feel? Was it just okay? Was it downright bad? reaction. reaction.
  • OPENTOPIC  |  SUNDAY, JULY 3, 2016
    [Stats] 35 Stats That Prove the ROI of Inbound Marketing
    Opentopic blog >> opentopic.com “If you have more money than brains, you should focus on Outbound Marketing. If you have more brains than money, you should focus on Inbound Marketing.” – Guy Kawasaki Inbound Marketing ROI is becoming increasingly evident because customers buying habits support it. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SUNDAY, JULY 3, 2016
    [Stats] 35 Stats That Prove the ROI of Inbound Marketing
    Opentopic blog >> opentopic.com “If you have more money than brains, you should focus on Outbound Marketing. If you have more brains than money, you should focus on Inbound Marketing.” – Guy Kawasaki Inbound Marketing ROI is becoming increasingly evident because customers buying habits support it. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JULY 2, 2016
    [Stats] 35 Stats That Prove the ROI of Inbound Marketing
    Opentopic blog >> opentopic.com “If you have more money than brains, you should focus on Outbound Marketing. If you have more brains than money, you should focus on Inbound Marketing.” – Guy Kawasaki Inbound Marketing ROI is becoming increasingly evident because customers buying habits support it. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JULY 1, 2016
    [Stats] 35 Stats That Prove the ROI of Inbound Marketing
    Opentopic blog >> opentopic.com “If you have more money than brains, you should focus on Outbound Marketing. If you have more brains than money, you should focus on Inbound Marketing.” – Guy Kawasaki Inbound Marketing ROI is becoming increasingly evident because customers buying habits support it. Marketing ROI Cmo marketing roi
  • HINGE MARKETING  |  FRIDAY, JULY 1, 2016
    [Stats] 5 Ways High Growth Companies Focus Their Marketing
    If you’re still on the fence about using social media to increase your visibility, here are some stats from some of our recent research : 9% buyers check you out on social media. If you think about it, that’s an incredible stat—almost one-third of professional services referrals are generated by hearing someone speak. Social Media.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 1, 2016
    [Stats] 4 Simple Tips for Making the Most of Your Marketing Budget
    If the conversation is only about financial stats, you need to make a change. As every senior marketer knows, it’s essential to squeeze every last drop of value from your marketing budget. With boardroom expectations high, you need to be able to not only get maximum results supported by data, but also by customer experiences.
  • ION INTERACTIVE  |  FRIDAY, JULY 1, 2016
    [Stats] Interactive Content Marketing Weekly Roundup: June 27 - July 1
    We gave you the stats. But now, we want to tell you why those stats should matter to you. What’s the latest in the interactive content marketing world? Have you been keeping up with ion on Medium? Here’s what was new this week…   Yes, Interactive Video Can Make You Do Cartwheels We know interactive content is on the rise. Better Leads.
  • OPENTOPIC  |  THURSDAY, JUNE 30, 2016
    [Stats] 35 Stats That Prove the ROI of Inbound Marketing
    Opentopic blog >> opentopic.com “If you have more money than brains, you should focus on Outbound Marketing. If you have more brains than money, you should focus on Inbound Marketing.” – Guy Kawasaki Inbound Marketing ROI is becoming increasingly evident because customers buying habits support it. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 30, 2016
    [Stats] Direct Marketing: Staying Up with the Trends – WhatTheyThink
    Direct Marketing: Staying Up with the Trends Each year, the Direct Marketing Association (DMA) compiles hundreds of relevant industry stats and facts for publication in its Statistical Fact Book. Opentopic blog >> whattheythink.com This article is part of our premium member access. Marketing ROI Cmo marketing roi
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 30, 2016
    [Stats] Content Pros Podcast: Reap the Strategies and Secrets of the Best in the Business
    It’s definitely not a passing fancy and the stat of the week outlines just how important mobile video will become in the next five years. Wouldn’t it be nice to hear from the best content marketers in the world in the comfort of your home or office, without having to make preparations to sit down with them? You’re in luck!
  • OPENTOPIC  |  WEDNESDAY, JUNE 29, 2016
    [Stats] 35 Stats That Prove the ROI of Inbound Marketing
    Opentopic blog >> opentopic.com “If you have more money than brains, you should focus on Outbound Marketing. If you have more brains than money, you should focus on Inbound Marketing.” – Guy Kawasaki Inbound Marketing ROI is becoming increasingly evident because customers buying habits support it. Marketing ROI Cmo marketing roi
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 29, 2016
    [Stats] Do you need copyright permission every time you quote someone’s work?
    The stats are truly surprising, and would likely inspire your audience of marketing professionals to start podcasting. You quote one particularly surprising stat from the company’s blog post promoting the report, then encourage readers to download the entire report. By Kerry Gorgone, {grow} Contributing Columnist. So no.
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Stats] 35 Stats That Prove the ROI of Inbound Marketing
    Opentopic blog >> opentopic.com “If you have more money than brains, you should focus on Outbound Marketing. If you have more brains than money, you should focus on Inbound Marketing.” – Guy Kawasaki Inbound Marketing ROI is becoming increasingly evident because customers buying habits support it. Marketing ROI Cmo marketing roi
  • KEO MARKETING  |  TUESDAY, JUNE 28, 2016
    [Stats] Three Stats to Track for Sales Funnel Analysis
    The sales funnel is the process that a prospect goes through from initial contact to final conversion. The “location” in the funnel corresponds to the stage of the sales process of the prospect. As a sales opportunity moves down the funnel, time to close decreases and the probability of the sale occurring increases. Landing Pages Response Rates.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 27, 2016
    [Stats] The start-up strategy for beating Facebook
    If you look at their tech strategy, they have been slow to develop business-related functionality like stat dashboards, focusing on new users functionality to secure their niche. Two of the hottest social network startups have taken decidedly different turns in their fortunes. Blab, a live-streaming app, occupied a unique space.
  • CEROS  |  MONDAY, JUNE 27, 2016
    [Stats] What We Learned About Convergence at #ThinkContent 2016
    Whether it’s fielding unique research, finding a unique slant on industry stats, or leveraging internal product or platform data, we’re learning how to turn numbers into interesting pieces of brand storytelling than equally inform and entertain our audiences. Happy reading! Lesson 1: Innovation Can Come from Anywhere.
  • ION INTERACTIVE  |  FRIDAY, JUNE 24, 2016
    [Stats] Interactive Content Marketing Weekly Roundup: June 20-23
    Check out some of the stats for yourself here. This week we started posting some of our content over on Medium.com, in our new ion interactive publication. Here’s what was new this week.   How To Ensure Your Content Is Actually Engaging 60% of B2B marketers say their biggest challenge is creating engaging content. Check out the article here.
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Stats] A Close Look At The Numbers: Content Marketing in 2016
    Need a stat? Opentopic blog >> imglance.com Where’s content marketing at right now – and where’s it going? It’s easy to find a million opinions about that, but there’s nothing like a solid, evidence-backed statistic. So we assembled the numbers on email, mobile, social and a couple other things. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Stats] A Close Look At The Numbers: Content Marketing in 2016
    Need a stat? Opentopic blog >> blog.crazyegg.com Where’s content marketing at right now – and where’s it going? It’s easy to find a million opinions about that, but there’s nothing like a solid, evidence-backed statistic. So we assembled the numbers on email, mobile, social and a couple other things. We got ‘em.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 23, 2016
    [Stats] Read All About It! 7 Steps to An Effective Email Newsletter
    Don’t take this stat personally. If your marketing department has launched a newsletter campaign, congratulations! Strategically created newsletters are among the most popular ways for today’s marketers to disseminate information. Bring it. Information about personal interests/hobbies. Reports prices/sales. Interesting facts.
  • ACT-ON  |  TUESDAY, JUNE 21, 2016
    [Stats] How to Find The Best Influencers for Your Company
    One of the stats it gives you are the top influencers for a given hashtag. What’s the hardest thing about influencer marketing? Is it defining the strategy? Tracking the results? Or finding the influencers? According to a recent study from Augure , finding the right influencers is the #1 challenge. It even beats out finding budget. At last!
  • WEBBIQUITY  |  TUESDAY, JUNE 21, 2016
    [Stats] The Six Best Google+ Marketing Tools
    Complete Google+ analytics reporting, including engagement stats, follower growth, demographic information about your followers, and your best times and topics for posting. Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. Pricing: free.
  • BULLDOG SOLUTIONS  |  MONDAY, JUNE 20, 2016
    [Stats] The Marketing Genius of Curious George: How Demos Impact Your Business
    Few other marketing tactics can claim more than a month or two of sales impact, so this stat showing the long-term returns some companies have seen from sampling is both shocking and motivating. I know way too much about Curious George. have a two-year-old daughter. But, does this marketing method really produce results? Maybe not.
  • CONTENTLY  |  MONDAY, JUNE 20, 2016
    [Stats] This Content Campaign Increased Applications to Work at GE by 800 Percent
    ” Indeed, an 8x increase in job applications is an incredible stat, especially at a time when large corporations like GE struggle to recruit against the allure of sexy startups. Think content is just for marketing? Let me introduce you to Owen. “We did not start off by saying, ‘How do we create a recruiting campaign?'”
  • 6SENSE  |  THURSDAY, JUNE 16, 2016
    [Stats] Forbes and 6sense: The Publisher – Predictive Intelligence Solution
    Every page on Forbes sites hosts a 6sense tag which allows highly-accurate and real-time ROI tracking by immediately delivering conversion stats. At the SiriusDecisions summit this year we announced a first-of-its-kind partnership with Forbes Media. Demand Generation Is a Game of Diminishing Returns  . From Generating Demand To Capturing It.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 15, 2016
    [Stats] Cross-Channel Marketing Technology: A Pillar of the Overall B2C Ecosystem
    Rest assured there are more stats just like these to make the case for an integrated, cross-channel marketing experience. Let's just cut right to the chase. Cross-channel marketing technology is a pillar of the overall B2C ecosystem because it represents the execution engine of your marketing strategy. Altimeter). Econsultancy).
  • INFER  |  TUESDAY, JUNE 14, 2016
    [Stats] How Marketing Helped Social Tables Increase Leads and Revenue 400+%
    We then took all data (in Excel’s Stat Pack) for the past few years, and analyzed the number of opportunities per our four verticals (event planner; and Small, Medium and Large hospitality venue), as well as the revenue generated per opportunity. Social Tables is a high-growth company based in Washington, DC.
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Stats] 5 Ways B2B Marketers Can Learn to Love Facebook
    Compare that stat to what the B2B marketers in another survey said. Are you holding back on Facebook marketing just because you’re in B2B? It’s really only for B2C people, right? Or just for keeping up with friends. That’s a belief I held for a while. It was reinforced by what felt like a bait and switch when Facebook killed organic reach.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 13, 2016
    [Stats] 4 Ways to Battle the Content Marketing Paradox
    Instead, audiences want a way to easily share information that’s directly applicable to them, so make sure that you’re breaking your research into easily sharable pieces in order to ensure that your stats rise above the content clutter. 3. As Americans become increasingly glued to more and more devices, spending 5.6
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Stats] 48 Instagram Stats That'll Help You Improve Your Posting Strategy
    Read on to uncover more Instagram stats that'll help you get ideas and improve your own Instagram posting strategy. 48 Instagram Stats. Click on a category below to jump to the stats for that category: Instagram's Growth. Tweet this stat! Tweet this stat! Tweet this stat! Tweet this stat! See #32.).
  • BIZNOLOGY  |  WEDNESDAY, JUNE 8, 2016
    [Stats] Email marketing still matters
    Tip of the hat to Outbound Engine for their article gathering these – and other – email marketing stats. Email marketing absolutely must still be a part of your content marketing tool kit. It may not be as sexy as “social selling,” or even SEO, but it fills in the gaps those other approaches leave – and has strengths all its own.
  • CONTENTLY  |  WEDNESDAY, JUNE 8, 2016
    [Stats] This Month in Data Science: How Is Content Changing Over Time?
    While these stats are useful, they actually don’t tell us much about how brands create content on a granular level. In recent months, you’ve probably heard the same trends parroted over and over. More than 70 percent of marketers are creating more content this year than last. Brands are spending nearly 30 percent more on video.
  • 3D2B  |  TUESDAY, JUNE 7, 2016
    [Stats] How to Get Business Development Reps to Listen Better and Sell More
    These stats raise an interesting question. “Become genuinely interested in other people.” — Dale Carnegie. Are your salespeople extroverts, introverts or ambiverts? We tend to think of salespeople as extroverts with the gift of gab. That means even the introverts outperformed the extroverts. They prefer a representative who puts them first.
  • SNAPAPP  |  TUESDAY, JUNE 7, 2016
    [Stats] Wrapping up SiriusDecisions’ Summit 2016
    One eye-popping stat from the conference was that prospects are now seeing 32% more B2B content than just two years ago. Another year, and another SiriusDecisions behind us! More than 2,500 marketers of all types descended upon Nashville, TN for four days at the end of May for the eleventh annual SiriusDecisions Summit. There just isn’t.
  • HUBSPOT  |  MONDAY, JUNE 6, 2016
    [Stats] 17 Data Visualization Tools & Resources You Should Bookmark
    If you’re looking for specific stats or charts, it’s super easy to browse by category or use search terms to find the data you’re looking for. Whether you’re writing a blog post, putting together a presentation, or working on a full-length report, using data in your content marketing strategy is a must. It gives your readers context.
  • WEBBIQUITY  |  MONDAY, JUNE 6, 2016
    [Stats] Your Employees May Be Your Best Untapped Brand Advocates
    If they’re working through social media, offer them valuable content — anything from a stat they can retweet to content they can cite to help position themselves as industry leaders when engaging prospective clients. Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list?
  • CONTENTLY  |  FRIDAY, JUNE 3, 2016
    [Stats] 6 Takeaways for Marketers From Mary Meeker’s Internet Trends Report
    There’s no way to disprove the stats—and we here at TCS aren’t immune to getting hyped by Snapchat’s intriguing ad formats—but it’s still smart to consider the source. Notice the stat that suggests more people watched NCAA football and the MTV Music Awards on Snapchat than TV. Meeker and co. There are 7.4 But 4.6
  • SNAPAPP  |  THURSDAY, JUNE 2, 2016
    [Stats] How to Generate More Engagement (Without Creating More Content)
    Consider things that could easily go out of date, including: StatsStats are important to prove any point or demonstrate industry trends. Make sure that any stats you include are from a recent, credible source so they don’t date your content (and compromise your own content’s credibility ). if it exceeds a certain standard.
  • CONTENTLY  |  WEDNESDAY, JUNE 1, 2016
    [Stats] 4 Reasons Snapchat Lenses Are a Genius Ad Product
    One of my favorite marketing stats comes from a 2013 Pew Research study on online security and privacy. If you’re under 25 and own a smartphone, you’ve likely spent too much time primping and posing with Snapchat lenses. They’re pretty cool, and people seem to enjoy using them. Scarcity. In this system, nobody wins. Choice.
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