• REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Stats] The Marketing Automation Executive Value Guide
    Learn how to start the right conversations, and pick up tips and stats to help you sell marketing automation to the C-suite
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Stats] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    viewer stats. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. Table of Contents: Why Online Presentations Belong In Every Content Strategy What Is An Online Presentation? world.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Stats] Closing the Loop on Social Leads
    The next section delves into the metrics of social that you can use to take granular stats, such as Likes, retweets, +1s etc. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. So, as social. business.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Stats] An A to Z of Content Marketing Best Practices
    Tool for the job: CoSchedule’s Headline Analyzer , which will rate your headline on multiple fronts, including SEO length, emotional zing, and how it measures up to their database of headlines and their sharing stats. There’s a lot to know about content marketing. You’ve got the content creation part, the social media part, the SEO. Audience.
  • BIZIBLE  |  MONDAY, APRIL 25, 2016
    [Stats] Bizible Joins The Account-Based Marketing Leadership Alliance
    These stats are echoed in Bizible’s 2016 ABM Metrics Report. Bizible is proud to be a founding member of the ABM Leadership Alliance along with Oracle, Optimizely, Radius, Get Smart Content, LookBook HQ and Demandbase. Over the last year, interest ABM has soared. Just take a look at this Google Trends report from January 2012 to today.
  • HUBSPOT  |  WEDNESDAY, APRIL 20, 2016
    [Stats] 7 of the Best Pieces of Free Video Editing Software
    Here's a SlideShare presentation with more stats that illustrate the importance of video. Not sure if video marketing is worth your time? Here's an eye-opening statistic for you: According to Aberdeen , businesses that use video grow revenue 49% faster year-over-year than businesses that don't. Still not convinced? Source: Softonic ).
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 20, 2016
    [Stats] 100+ Amazing Marketing Stats You Need To Know In 2016
    Find the answers to these questions and many more in this collection of 100+ amazing marketing stats on everything from content marketing to digital advertising, mobile marketing, […]. The post 100+ Amazing Marketing Stats You Need To Know In 2016 appeared first on Marketing Insider Group. Content Marketing
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 19, 2016
    [Stats] How to Match Your Content Strategy with the Buyer’s Journey
    The B2B content consumption stats are out there. Since my early days of writing in grade school, one rule has remained constant: developing content with the audience in mind. Always ask yourself: To take a soundbite from Field of Dreams, “If you build it, they will come.”. Stage 1: Brand Awareness. Stage 2: Consideration. HubSpot Pricing.
  • SNAPAPP  |  MONDAY, APRIL 18, 2016
    [Stats] 15 Stats You Should Know About Marketing Technology Stacks
    Stats About Marketing Technology Stack Growth & Success. 1. What These Stats Mean for Marketers. There are a few key conclusions we can draw from the stats outlined here that marketers need to know, understand, and communicate with leadership. 1. It makes sense, too. That means better ROI, and a happier C-suite. Gartner. 4.
  • CONTENTLY  |  MONDAY, APRIL 18, 2016
    [Stats] The Sequel Paradox, in 11 Charts
    The most common stat cited for movie success is box-office earnings, closely followed by critical reception and Academy Awards. How important is originality in filmmaking? This is apparently how nerds spend their spare time. 1. By the time  Bad Santa 2  premieres in November, theaters will have shown 35 major sequels this year alone. sequel?
  • HUBSPOT  |  THURSDAY, APRIL 14, 2016
    [Stats] How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform
    In order to see how your stories (and responses) are performing, you can go to the "Stats" page using the URL medium.com/me/stats. You can also navigate to the "Stats" page via the dropdown menu at the top right of the Medium homepage. What do the White House, Sports Illustrated , and my cousin Jimmy all have in common?
  • HUBSPOT  |  WEDNESDAY, APRIL 13, 2016
    [Stats] How to Create an Infographic Using Poll & Survey Data [Infographic]
    By taking time to find the story in your data, you might find a way to share your findings that is far more valuable than a bunch of jumbled stats and takeaways. A well-executed survey has the power to uncover insights that you can use to hone your strategy, shape your product, gauge customer satisfaction, and more. By way of an infographic.
  • ACT-ON  |  WEDNESDAY, APRIL 13, 2016
    [Stats] 5 Email Metrics to Help Diagnose Your Mistakes
    Can an email stats report be boring? Often times, when reviewing email campaign results, it’s easy for marketers to get side-tracked or develop tunnel vision when reviewing very basic outbound email metrics. Certainly. These are usually items like opens, calls to action or conversions, and website traffic. Delivery rate = Deliveries / Sent.
  • OPENTOPIC  |  TUESDAY, APRIL 12, 2016
    [Stats] 18 Stats About Marketing Analytics That Will Make You Nervous
    Marketing ROI undefined
  • KAPOST  |  TUESDAY, APRIL 12, 2016
    [Stats] 5 Tips for Creating Customer-Centric Content
    Take time to build and flesh out buyer personas based on past purchases or online customer engagement stats. Creating customer-centric content day after day is doable in a bare bones kind of way, but does your content have a clear purpose? Does it offer a fresh and engaging perspective that’s relevant to your customers? The added bonus?
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Stats] 17 Website and UX Design Statistics That Make the Case for Smarter Web Design
    To help you better understand what today's emerging web design trends are and where you should be focusing your energy, we've compiled some of the most recent stats and data on website design, website optimization, and UX. Usability and User Experience Design Stats. Let's dive in. Source: KoMarketing ). Source: comScore ).
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Stats] How To Start Your Ecommerce Retention Strategy
    Measuring your current ecommerce stats will show you where you are, so you can measure the effectiveness of your retention marketing strategy. We've already covered what retention marketing is , and why today's elite ecommerce stores have already started on a retention-focused strategy. Let’s get started! Where Do You Start? Set Benchmarks.
  • SNAPAPP  |  MONDAY, APRIL 11, 2016
    [Stats] What Marketers Need to Know About Interactive Video
    Check out our interactive infographic 10 Key Stats For Using Interactive Video in 2016. Just under a month ago, a new collection of songs recorded by Jeff Buckley was posthumously released. The album is called You and I , and one of the stand out tracks is a cover of Bob Dyan’s Just Like A Woman. It’s too expensive.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 11, 2016
    [Stats] The Evolution of the B2B Marketer
    Author: Dan Lynn There’s a stat I’ve heard cited many times that somewhere between 60-90% of the B2B buyer’s decision process occurs online, before a prospect ever picks up the phone. This one stat signifies that B2B marketing has fundamentally changed over the past few years. Shift in Sales and Marketing Roles. Modern Marketing b2b
  • VIDYARD  |  FRIDAY, APRIL 8, 2016
    [Stats] 8 Non-Work Related Exercises to Strengthen Your Marketing Muscles
    The first time I read that stat I thought come on, that’s just insane. I can focus my attention for longer than–squirrel! Marketing is one of those jobs that you can’t do while sleeping. Well, you might be able to, but your results probably won’t be as good.) Follow industry blogs. Learn from a mentor. Yes, do all those things. Ask why.
  • OPENTOPIC  |  THURSDAY, APRIL 7, 2016
    [Stats] [Report] Six Stats That Show That Marketing Is on the Verge of Yet Another Major Shift
    Opentopic blog >> blog.marketo.com Historians of digital marketing will be hard-pressed to find another era when marketers faced so many challenges or so many opportunities to affect dramatic change. Marketing Technology Cmo Digital Marketing undefined
  • SNAPAPP  |  THURSDAY, APRIL 7, 2016
    [Stats] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    Also find stats on when and where to post certain subjects. 3. It’s hard to deny the advantages to having a solid marketing technology stack to enhance your content campaigns. Because of these advantages, there’s been a tremendous boom in the martech landscape recently – some would even say to an overwhelming extent. Trello.
  • ACT-ON  |  THURSDAY, APRIL 7, 2016
    [Stats] What Every B2B Marketer Needs to Know About Readability
    Many B2Bers will respond to that stat with, “Well fine, but our audience isn’t average. Is the content you publish engaging enough? If you’re worried it’s not, you’re definitely not alone. B2B marketers have named a perennial problem with producing engaging content. 60% of the survey respondents say they struggle with it. This is nothing new.
  • OPENTOPIC  |  WEDNESDAY, APRIL 6, 2016
    [Stats] 6 Stats That Show That Marketing Is on the Verge of Yet Another Major Shift [Report]
    Opentopic blog >> business2community.com Historians of digital marketing will be hard-pressed to find another era when marketers faced so many challenges or so many opportunities to affect dramatic change. Marketing Technology Cmo Digital Marketing undefined
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 6, 2016
    [Stats] [Report] Six Stats That Show That Marketing Is on the Verge of Yet Another Major Shift
    Report] Six Stats That Show That Marketing Is on the Verge of Yet Another Major Shift was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Report] Six Stats That Show That Marketing Is on the Verge of Yet Another Major Shift appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 6, 2016
    [Stats] Go Hands-On for Quality Trade Show Interactions
    Typically trade shows like to talk about the quantitative stats…number of attendees, number of exhibitors and number of speakers. By Matt Sonnhalter, Vision Architect, Sonnhalter. One of the most underutilized components implemented by exhibitors at trade shows is the “hands on” demonstration of their product/solution.
  • KAPOST  |  WEDNESDAY, APRIL 6, 2016
    [Stats] The Cost of Customer Acquisition vs. Customer Retention
    Whether you’re a startup gearing to accelerate growth or a mature corporation looking to gain market share, one stat still matters… It costs 7x more to obtain a new customer than to keep an existing one. Why the crazy difference between these costs? Because the barrier to entry is much higher for top-of-funnel prospects.
  • ION INTERACTIVE  |  MONDAY, APRIL 4, 2016
    [Stats] Unique Ideas for Your Interactive Content Marketing
    They have compiled some of their most impressive stats from the year and showcased them in an interactive annual report. Stakeholders can explore the top 52 company stats from 2015 in a manner that encourages fun, exploration and social sharing. There are many elements that can be leveraged to tell your story using interactive content.
  • CONTENT STANDARD  |  MONDAY, APRIL 4, 2016
    [Stats] 4 Email Marketing Tips to Improve Your 2016 ROI
    Here are Tweet-able stats on email marketing you should know: 64% of companies rate email marketing as the most effective marketing channel. Email marketing will be the channel that’s most invested in for 2016 , says 76 percent of marketers (up 13 percent from 2015). For every $1 spent, email marketing generates $38 in ROI. 1. Tweet.
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Stats] 10 Things Every B2B Tech Marketer Needs to Know
    If a stat is pertinent to your whitepaper, blog, etc., and you can’t find the same stat for the most recent year, a good rule of thumb is to not go back more than two years or to qualify the data with a disclaimer. 2. Timing is Everything. As quickly as the technology industry evolves and grows, timing is everything. Curate Content.
  • ACT-ON  |  FRIDAY, APRIL 1, 2016
    [Stats] 7 Content Marketing Mistakes Costing You Time and Money
    It’s for a generalized audience, but you need company-specific stats. All those reports are your company-specific stats. Content marketing is getting harder. Ironically, it’s because of the content itself. There’s just a crazy amount of content available right now. And there’s more of it being published every day. hope not. Pause here.
  • ION INTERACTIVE  |  THURSDAY, MARCH 31, 2016
    [Stats] 5 Common Reasons Good Content Fails
    Interactive infographics, sharable stats, and useful quizzes are all ways to get audiences to stop and take stock of your message – and maybe even pass it along Anna Talerico, ion interactive's EVP and cofounder. So, what gives? Here’s a list of common reasons even solid content fails. The reason for that popularity lies in its relevance.
  • OPENTOPIC  |  WEDNESDAY, MARCH 30, 2016
    [Stats] 60 B2B Marketing Quotes, Stats, and Facts for the Modern Marketer
    Opentopic blog >> business.linkedin.com There’s a marketing revolution going on today, and B2B marketers aren’t immune from the shake-up. B2B buyers are using social media to guide themselves through the decision making process, relying more on advice from peers and influencers than sales copy. Marketing ROI Cmo marketing roi
  • HUBSPOT  |  WEDNESDAY, MARCH 30, 2016
    [Stats] What Happened to Our Metrics After We Stopped Sending So Much Email
    To reduce the variability in the day of the week that the daily emails are sent, I averaged all the stats for the daily emails in a given week. Then, I compared the stats of daily and weekly emails sent in early October to those sent in early February. Thanks for giving me some breathing room. And yes, I can use it.". So we waited.
  • VIDYARD  |  TUESDAY, MARCH 29, 2016
    [Stats] Can you DIY? How and When to Update Old Video Content
    You can always update one stat or add a stat in. You know that wooden chair you snagged off the side of the road? Or the old nightstand you got off of Kijiji for $10? They still function well! But someone decided they weren’t up-to-date with current trends. But that doesn’t mean that you have to throw it out and start from scratch.
  • DISCOVERORG  |  THURSDAY, MARCH 24, 2016
    [Stats] Always Be Connecting: 5 Personalities to Prospect
    Don’t be afraid to offer big ideas, as long as you have plenty of stats to back them up. (A Commander will take charge of a conversation, so be prepared for rapid fire questioning.). Sales, at its core, is simply making connections and relating to other human beings who have a problem – one that they hope you can solve. The Commander.
  • WRITTENT  |  WEDNESDAY, MARCH 23, 2016
    [Stats] 107+ Blog Post Ideas for a Rocket Start
    Share Your Blog Stats. With this ultimate list of ideas, you’ll never run out of things to write about. Use our list to get some inspiration, and get writing! Blog Post Ideas by Post Type. 1. List Post. Lists are incredibly popular these days. Figure out what will be useful or entertaining for your audience, then write about it! How-to Post.
  • LEADERSHIP  |  FRIDAY, MARCH 18, 2016
    [Stats] Interesting Infographics: Marketers Want S’More Technology
    Now that you’ve seen the stats, how does your company match up? There are so many platforms and tools available for marketers right now that it can be hard to pinpoint which solutions your company should be investing in. Looking at what other companies are doing can be a big help when it comes to narrowing down which solutions look promising.
  • BIZIBLE  |  THURSDAY, MARCH 17, 2016
    [Stats] 5 Examples Of Exceptional B2B Case Studies
    They also include a high level profile overview of their customer, weaving in OpenDNS’ business value with the stat line “Number of users protected.”. Case studies are an important part of B2B content marketing. Unfortunately, case studies are often difficult to execute on. It requires time on the part of your customers. Conclusion.
  • OPENTOPIC  |  WEDNESDAY, MARCH 16, 2016
    [Stats] Virtual Reality, Artificial Intelligence, Robots and 3D Creating Buzz at #SXSW
    Here’s the stats from the Twitter buzz on these topics: Virtual. Opentopic blog >> surefiresocial.com IBM Watson has been busy at SXSW. Along with Artificial Intelligence, Watson has been doing some “Cognitive Cooking”. Marketing Technology undefined
  • HUBSPOT  |  TUESDAY, MARCH 15, 2016
    [Stats] 7 Amazingly Effective Lead Nurturing Tactics
    Amazingly Effective Lead Nurturing Tactics. 1) Targeted content - Leads nurtured with targeted content produce an increase in sales opportunities of more than 20% ( Tweet this stat ). Tweet this stat ). Implementing an effective lead nurturing strategy can have a huge impact on the results of your inbound marketing strategy.
  • VIDYARD  |  TUESDAY, MARCH 15, 2016
    [Stats] The Real Psychology Behind Hyper-Personalized Marketing
    Actually, you don’t even really need to agree with the psychology of it, the stats already prove that it works. Promoting a product and getting people to buy things from you will always be an awkward situation. No one wants their potential customers to feel like a number. The internet seemed like a promising venture for a while. Okay, soo… ?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 15, 2016
    [Stats] The Hot and Cold of a CMO: What CMOs Tweet About in the Summer Versus the Winter
    It is this changing of seasons that is the topic for the latest installment of the CMO Social Stat of the Month, courtesy of Oracle Marketing Cloud and Leadtail — a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter. CMO Corner
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 15, 2016
    [Stats] [Ebook] Scoring Big with Fan Engagement
    The internet gives them instant “information gratification”—they can access detailed stats, video replays, and breaking news 24 hours a day, with just a few clicks and scrolls. Author: Renata Bell The sports industry is no stranger to technology. Not too shabby. But outside of the stadium, technology has empowered fans more than ever before.
  • WEBBIQUITY  |  TUESDAY, MARCH 15, 2016
    [Stats] 16 Enigmatic Business Blogging and Other Marketing Stats
    As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. Business Blogging Stats and Facts. 1.
  • CINTELL  |  THURSDAY, MARCH 10, 2016
    [Stats] 38 Handy Stats to Prove the Value of Personas
    We’ve all been there. You’re about to present to your board/boss/someone about the budget you need for next year, and a big part of that is persona development, maintenance, or persona management technology. But empathy is hard to put a dollar value to. This is business. We We need ROI. We need tangible results. We need PROOF! ITSMA).
  • STORIES THAT SELL  |  TUESDAY, MARCH 8, 2016
    [Stats] 7 Companies Boldly Leading with Customer Stories
    Only these organizations know their backend stats. I’m sorry to tell you this, but your marketing has a credibility problem. You’re not the only business facing this challenge. Potential customers distrust nearly all marketing. For that, they need objective, outside opinions. Microsoft. It doesn’t get better than this. Avaya. Adobe. Zuora.
  • SNAPAPP  |  TUESDAY, MARCH 8, 2016
    [Stats] Is Your Content Binge-Worthy?
    ” quiz, or taking a case study’s stats and making a calculator where buyers can apply the results to their own situation. March is a very encouraging month for binge activities. On top of that, there’s of course March Madness , where millions of people fill out tournament brackets and watch hours of basketball a day.
  • WEBBIQUITY  |  TUESDAY, MARCH 8, 2016
    [Stats] 22 Tantalizing Content Marketing Stats and Facts
    Here are three more key takeaways from the 22 content marketing stats and facts below: Words today, pictures tomorrow. Get more details on these insights and others in the 22 tantalizing content marketing stats and facts below. Stats About Content Marketing Use and Trends. 1. Stats About Visual and Video Content Marketing. 9.
  • SNAPAPP  |  MONDAY, MARCH 7, 2016
    [Stats] Is Your Content Binge-Worthy?
    quiz, or taking a case study’s stats and making a  calculator  where buyers can apply the results to their own situation. . March is a very encouraging month for binge activities. On top of that, there’s of course  March Madness , where millions of people fill out  tournament brackets  and watch hours of basketball a day. How do you binge?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 3, 2016
    [Stats] How to Execute Event Marketing like a Data-Driven Machine
    We know you’re a data-driven marketer – a thoroughly Modern Marketing Maven. You have put together a powerful arsenal of marketing tools which include: Customized emails to nurture prospects through their buying journey, with nurturing tracks and lead scoring to tell you which ones are hot and which are not. But what about events?
  • ACT-ON  |  THURSDAY, MARCH 3, 2016
    [Stats] 8 Reasons Why Email is Still the Killer App – For Now
    Have you seen that stat about how email marketing has a 4300% ROI? prefer the most recent 2800% stat, also from the DMA , but from their 2015 report. Email is the oldest technology of the Internet. That wonkitude happened all the way back in 1983. By then, email was already five years old. Yep – email was born way back in 1978.
  • 3D2B  |  TUESDAY, MARCH 1, 2016
    [Stats] Back to the Future: Why Outbound B2B Marketing Is Back in Style
    You’ve heard the stats. The funeral for outbound marketing took place several years ago. Friends and relatives celebrated its life and moved on, letting inbound marketing fill the void. But now, what was old is new again. Outbound marketing is coming back to life. This begs the big question, “Why?”. Lead Scoring Doesn’t Qualify Leads.
  • FATHOM  |  TUESDAY, MARCH 1, 2016
    [Stats] Content Strategy Lessons from 2 Big, Successful Companies
    This recalls stats I’ve seen about forward-thinking companies investing large percentages of their annual revenue in marketing (Marketo and Salesforce being in the vanguard). “Hit me over the head. Remember, I don’t know what I’m doing.” ” “I look for a good agency to make me a recommendation.
  • FATHOM  |  TUESDAY, MARCH 1, 2016
    [Stats] Content Strategy Lessons from 2 Big, Successful Companies
    This recalls stats I’ve seen about forward-thinking companies investing large percentages of their annual revenue in marketing (Marketo and Salesforce being in the vanguard). “Hit me over the head. Remember, I don’t know what I’m doing.” ” “I look for a good agency to make me a recommendation.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 1, 2016
    [Stats] How to Use Community Forums to Fuel Your Audience Engagement Strategy
    To date, DMR Digital Stats/Gadgets reports that Quora answers span over 400,000 topics, and the site’s forum engagement has scaled to over 80 million unique visitors per month. Author: Liz (Courter) Oseguera Engagement marketing is becoming an increasingly complex, yet critical task for modern businesses and organizations. Yahoo!:
  • WEBBIQUITY  |  TUESDAY, MARCH 1, 2016
    [Stats] 14 Fortuitous SEO and SEM Stats and Facts
    Check out the facts and stats below for more revealing insights from recent research on search engine optimization and marketing. 1. Search remains the cornerstone of digital and content marketing efforts. The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search.
  • FATHOM  |  MONDAY, FEBRUARY 29, 2016
    [Stats] Who Really Controls Your Marketing?
    Take a peek at some of the most revealing stats: 80% of CEOs do not trust marketers. For the past month, I’ve been really trying to hammer home the many ways that marketers feel powerless by examining the current state of marketing. This brings me to the question: Who controls your marketing? Do you? Or is it your C-Suite? Search engines.
  • ACT-ON  |  MONDAY, FEBRUARY 29, 2016
    [Stats] How Smart People Do Social Selling
    Given how widespread the use of social media is, those stats are a bit alarming. Remember that stat from the opening – the one about how only 26% of sales reps feel they know how to use social for selling? Social selling has been rising in popularity for awhile. There’s a reason: It works. Several research studies have documented this.
  • HALEY MARKETING  |  THURSDAY, FEBRUARY 25, 2016
    [Stats] The Check-in: QC Tips for Staffing Firms (part 2 of 2)
    Have you checked out our latest infographic on QC stats for staffing firms ? Compiled from research conducted by our good friends at Inavero, the infographic reveals what the best staffing firms do right when it comes to QC after assignments start. Establish 3 to 4 check-in points during the placement process. Ask the right QC questions.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, FEBRUARY 24, 2016
    [Stats] Should My CEO be on Social Media?
    Since 2010 Weber Shandwick has been publishing research, content and stats on the evolution of the Social CEO. There are many reasons companies, business leaders and CEOs themselves use for not being on LinkedIn or Twitter or any other social media platform for that matter. Cue the music. Source | Lyrics ]. What is a “Social CEO?". Sources.
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 24, 2016
    [Stats] [NEW RESEARCH] B2B Manufacturers Stuck When It Comes to Content Marketing
    Consider these stats: 89% of manufacturing marketers use videos for content marketing purposes (videos are tied with illustrations/photos as their top content marketing tactic). Maybe that had something to do with it (the research showed an increase in effectiveness among organizations that have higher levels of content marketing maturity).
  • HUBSPOT  |  TUESDAY, FEBRUARY 23, 2016
    [Stats] How to Stretch Your Nonprofit’s Marketing Resources
    Write short blog posts that link to industry stats and studies. Running a marketing team at a nonprofit is tough because you’re dealing with two of the toughest challenges to tackle: achieving big goals and operating on a shoestring budget. At face value, it may seem like nonprofits have an uphill battle to fight. Be a Curator, not a Writer.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 23, 2016
    [Stats] B-to-B Email Marketing – Still the Best for ROI
    Another interesting stat is that of these marketing executives, 23% said that email marketing drove at least 25% of overall revenues. By John Sonnhalter, Rainmaker Journeyman, Sonnhalter. keep harping on building your own internal customer database. One of the reasons is that if you’re selling online, that list could be gold for you.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 23, 2016
    [Stats] B-to-B Email Marketing – Still the Best for ROI
    Another interesting stat is that of these marketing executives, 23% said that email marketing drove at least 25% of overall revenues. By John Sonnhalter, Rainmaker Journeyman, Sonnhalter. keep harping on building your own internal customer database. One of the reasons is that if you’re selling online, that list could be gold for you.
  • HALEY MARKETING  |  TUESDAY, FEBRUARY 23, 2016
    [Stats] Can I Get that Job with a Side of Fries?
    Use these stats and tips to incorporate tech into your mobile recruiting strategy the right way - and deliver a better mobile experience: Fast Facts on 2015 U.S. And here's an equally impressive stat from our own data: Across all our hosted clients in 2015, we saw 23% of all traffic come from mobile devices. Hungry? Weigh your options.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 23, 2016
    [Stats] 49 Noteworthy Social Networking Stats and Facts
    Learn more about those findings and many others in these 49 noteworthy social networking facts and stats. 18 Facebook Stats and Facts. 1. LinkedIn Stats and Facts. Twitter Stats and Facts. Pinterest Stats and Facts. Instagram Stats and Facts. Google+ Stats and Facts. Infinit Datum ). 4. Statistica ).
  • ACTIVEDEMAND  |  THURSDAY, FEBRUARY 18, 2016
    [Stats] Getting Deeper Into CRO: Improving Conversion Rates with Personalization
    Use Email Usage Data or Social Media Management Metrics There’s a difference between knowing what social media stats mean and knowing which stats are meaningful…and that’s why it’s important to know what it is you’re tracking. Who the message is from, and what the subject is.
  • SNAPAPP  |  THURSDAY, FEBRUARY 18, 2016
    [Stats] 4 Reasons Your Email Marketing Isn’t Resonating
    If you don’t collect any data from your leads — or your stats are super messy and old — you’re missing valuable information that allows you to resonate with your target audience. Is there one marketing email you just can’t wait to open? For me, it’s any email from the e-commerce site Huckberry.
  • SNAPAPP  |  WEDNESDAY, FEBRUARY 17, 2016
    [Stats] 4 Reasons Your Email Marketing Isn’t Resonating
    If you don’t collect any data from your leads — or your stats are super messy and old — you’re missing valuable information that allows you to resonate with your target audience. Is there one marketing email you just can’t wait to open? . For me, it’s any email from the e-commerce site  Huckberry. Resonance Matters. What’s Going Wrong? .
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 17, 2016
    [Stats] Fast Forward: Video Content Goes Interactive and Personal
    Yes, that’s a ridiculously huge number and just one of the many stats that suggest video is one of the hottest trends that marketers need to watch for. Author: Tyler Lessard Marketing technology took a lot of big steps forward in 2015. Whoa, wait a minute, WHAT?! From lean-back to lean-forward. Thus, viewers consumed a lean-back experience.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 16, 2016
    [Stats] Master These 10 Content Marketing Skills to Become an All-Star
    As you can see from the stat above, B2B buyers do not rely on a single form of content to gather information. Each year, typically during a weekend in mid-February, the NBA’s best players flock to a designated city for NBA All-Star Weekend. It’s common for NBA All-Stars to excel in shooting, passing, dribbling, defense, and rebounding.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 16, 2016
    [Stats] New Features: Preview Text, Comparison Report, and Add Contacts
    To view more campaigns, click the ‘Download Reports’ button to get a comparison of your past 50 campaigns and stats. The newest release of VerticalResponse is live and ready for you to check out its newest features: Hidden Preview Text. Watch this two-minute video to learn more. Add Contacts. ’ Comparison Report.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 16, 2016
    [Stats] 33 Thought-Provoking B2B Social Media and Marketing Stats
    And now, the stats! Stats About B2B Marketing Budgets and Spending. 1. MediaPost ). 5 B2B Lead Generation Stats and Facts. 9. MediaPost ). 3 B2B Lead Nurturing and Marketing Automation Stats and Facts. Iconsive ). 3 B2B Content Marketing Stats and Facts. MediaPost ). 9 B2B Social Media Marketing Stats and Facts.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 15, 2016
    [Stats] It’s Not Just Politics: The Evolution of Marketing in Presidential Campaigns
    Stats released by Twitter after a GOP debate. Author: Renata Bell As the primaries heat up, politicians are leveraging digital marketing and social media to capture the hearts (and votes) of U.S. voters. Having a strong digital presence is now table stakes  for political candidates. When Digital Marketing Meets Politics. The Website.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 12, 2016
    [Stats] Cuddle Up With Some Social Media Stats This Valentine's Day
    " The stats below come via a survey conducted in partnership with Social Media Today. Please forgive my Hallmark-esque title but hey, it is Valentine's Day or at least it almost is. And come to think of it the title also sounds like the something from a Lifetime movie starring Tori Spelling. Social Marketing
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 12, 2016
    [Stats] How to Improve ROI With Marketing Automation
    Feel free to share these stats and use them how you like, a link back to this article is appreciated. Marketing Automation is all the rage, which it makes it the perfect topic for this week's Friday Five - our weekly collection of five curated articles from around the web. Ways Marketing Automation Can Improve Your ROI.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 11, 2016
    [Stats] 6 Handy Conversation Starters About Marketing Automation
    There are many reasons that explain that stat, but one of them surely has to do with knowing and understanding what is possible and what is proven to be successful. The pace of change in marketing technology continues to accelerate and it is more of a challenge today to keep up than ever before. Even an interactive one. Marketing Automation
  • HALEY MARKETING  |  THURSDAY, FEBRUARY 11, 2016
    [Stats] Infographic: The Check-in: These QC Stats Matter for Your Staffing Firm (part 1 of 2)
    Here's a handy infographic highlighting key statistics from the research summary: The post Infographic: The Check-in: These QC Stats Matter for Your Staffing Firm (part 1 of 2) appeared first on Haley Marketing Group. What do the best staffing firms do right? They take great care of their candidates - even after they're placed on assignment.
  • HUBSPOT  |  THURSDAY, FEBRUARY 11, 2016
    [Stats] The State of the Mobile Experience: How People Use Their Phones Today [Infographic]
    Let’s look at some stats about the role phone calls play in today’s mobile experience: Mobile calls to businesses will reach 162 billion by 2019 , more than double from 2014. Let’s pretend you just won the lottery. What’s the very next thing you do? Send a mass text sprinkled with celebration emojis? Even millennials. pedestrian.
  • STORIES THAT SELL  |  TUESDAY, FEBRUARY 9, 2016
    [Stats] The Small Marketer’s First Steps to a Customer Advocacy Effort
    Social media and web traffic stats make it easier to measure the impressions that advocacy content generated. A few years ago, I delightfully observed as a client started a customer advocacy program. What’s that, you might ask? Impressive. Why Your Business Needs an Advocacy Program. They’re way more believable than your marketing promises.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 9, 2016
    [Stats] The Preferred Methods of Social Sharing by CMOs
    Last week via a Forbes post I shared some social CMO stats from 2015 including top hashtags shared by CMOs for the year and most popular publication, too. Here's the CMO Social Stat of the month for January, 2016: Most Popular Social Sharing Apps & Platforms used by CMOs. CMO Corner
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 9, 2016
    [Stats] 45 Phenomenal Email and Mobile Marketing Stats
    And now on to the 45 phenomenal email and mobile marketing stats and facts. 14 Email Marketing Stats and Facts. 1. Mobile Marketing Stats and Facts. Mobile Email Stats and Facts. Mobile Advertising Stats and Facts. Mobile Shopping Stats and Facts. Mobile Social Media Stats and Facts. And 72% of U.S.
  • FATHOM  |  MONDAY, FEBRUARY 8, 2016
    [Stats] Why The New York Times Will Always Have Better Content Than You (If You Don’t Read This Blog)
    If you still don’t believe that longer articles can be worth the effort, take a look at these stats: Long-form blog posts generate 9x more leads than short-form blog posts. It goes without saying, but I’ll say it anyways. The New York Times is successful. It’s won more Pulitzer Prizes than any other news organization (117, to be exact).
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Stats] What Does Marketing Look Like Around the World? 36 Stats & Trends From 5 Different Regions
    36 Marketing Stats From Across the Globe. It's hard to generalize about "the state of marketing" in the world when marketing looks and feels different depending on where you are. Just like location, technologies, culture, and politics affects consumer behavior, it also affects how marketers, well. do marketing. The Regions of the World.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 4, 2016
    [Stats] Attention, hamsters! Get off the content treadwheel
    Check out these stats from IDG. Content is king, to be sure.  But how did we end up on this crazy treadwheel, cranking out B2B content for content’s sake? Daily blog posts. Three tweets a day. Monthly white papers. Infinite infographics. Videos everywhere. Podcasts, ebooks. We’re sacrificing quality for quantity. We’re becoming irrelevant.
  • HUBSPOT  |  THURSDAY, FEBRUARY 4, 2016
    [Stats] How to Use Smart Content to Take Advertisements to the Next Level
    Their screening criteria is also becoming stricter: according to one stat, human beings have an attention spans worse than goldfish, according to Microsoft (seriously: check it out—it’s a cool study ). Every publisher wants to stand out from the crowd, but the days of one-size-fits-all content creation are over. The reason why? See a pattern?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 3, 2016
    [Stats] 12 Recruiting Stats That'll Improve the Way You Hire [Infographic]
    Looking for talented new folks to join your team? Nowadays, it's tough going out there for organizations that are trying to hire. In many cases, companies find themselves spending a whole lot of time and money on recruiting, while not getting quite the results they were looking for. What's the average cost per hire? Hiring Daily IGSS
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Stats] 6 Stats that Prove the Importance of Product Videos for Ecommerce
    Producing quality videos for your ecommerce site is hard, we know. Equipment is expensive, and specialists who know how to use that equipment cost even more. For that very reason, many ecommerce businesses will settle for photos and graphics just to get the job done. These six statistics show that video might just be an investment worth making.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 2, 2016
    [Stats] Professional Tradesman Email Contacts: The Holy Grail of B to B Marketing
    Can you imagine what the stats are for contractors out in the field? By John Sonnhalter, Rainmaker Journeyman, Sonnhalter. As manufacturers we all know how important keeping in contact with our customers is. That’s why it’s important to begin building your own database of both current and potential contractors. white paper.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 2, 2016
    [Stats] Professional Tradesman Email Contacts: The Holy Grail of B to B Marketing
    Can you imagine what the stats are for contractors out in the field? By John Sonnhalter, Rainmaker Journeyman, Sonnhalter. As manufacturers we all know how important keeping in contact with our customers is. That’s why it’s important to begin building your own database of both current and potential contractors. white paper.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 2, 2016
    [Stats] 20 Tremendous Digital Marketing Stats and Facts
    Here are five more key takeaways from the digital marketing stats and facts detailed below: Digital, social media marketing budgets will grow. General Digital Marketing Stats. 1. Digital Marketing Measurement Stats. 6. Stats and Facts About Digital Marketing Budgets and Spending. 8. Digital Advertising Stats.
  • HUBSPOT  |  FRIDAY, JANUARY 29, 2016
    [Stats] How We Increased Organic Traffic by Over 50% Using Technical SEO Updates
    Here's a crazy stat: The "/not-found" page had over 8,000 backlinks from over 2,000 different domains. We've got a confession to make: We've been making a few rookie SEO mistakes within our own website. For a company that is supposed to be at the forefront of inbound marketing and SEO, this isn't something that we're entirely proud of. Yikes.
  • EMEDIA  |  THURSDAY, JANUARY 28, 2016
    [Stats] The Best Places to Find Stats for Content Marketers
    Here are some places to find data and stats when you need them. Relying on anecdotes and expert opinions will only get you so far. Here’s where you will find real, quantitative evidence. Content Statistics Data Best Of Blog Blog Post Homepage Resources
  • BIZIBLE  |  WEDNESDAY, JANUARY 27, 2016
    [Stats] [Infographic] Do B2B Conversion Rates DROP On Fridays?
    While the volume stats were interesting to consider, they didn’t answer our question about Friday’s conversion rate. Fridays are everyone’s favorite day at the office. But our Bizible marketing team posited that Fridays were a “terrible, horrible, no good, very bad” day for lead-to-opp conversion rates. We were surprised by what we saw.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 27, 2016
    [Stats] 3 Must-Haves to Convert One-Time Shoppers to Loyal Customers
    The first quarter feels like a safe time to put things into a lower gear—crunching holiday stats and forecasting the upcoming year allows us time reorient marketing efforts. So it’s a no-brainer to create loyal customers out of those that have recently engaged with your company. Cross Channel Marketing
  • HUBSPOT  |  TUESDAY, JANUARY 26, 2016
    [Stats] 5 Emails Your Association Should Send to Increase Memberships
    Impact reports and stats surrounding the communities that you serve. Nonprofits operate in a crowded digital ecosystem with aggressive marketing tactics and massive advertising spends from the corporate world. It can be tough, as a result, to reach target audiences—especially for membership recruitment. Referral paths and traffic sources.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Stats] Why Case Studies are Critical for the Medtech Buyer Persona
    The stats outlined throughout the page promote Stryker’s attention not only to the health of the patient, but also the positive outcomes for the caregivers. Medtech Marketing’s Secret Weapon. This is a different part of the marketing world. One where the case study serves as the ultimate trust builder. The Power of the Case Study. Business
  • SALESFUSION  |  TUESDAY, JANUARY 19, 2016
    [Stats] 3 Reasons to Introduce an Inbound Marketing Strategy
    The stats say it all here — Social Media B2B reports that companies who blog generate 67% more leads per month. You’ve likely heard about inbound marketing quite a lot in recent years, but many marketers are still unclear about how this approach differs from more traditional, outbound marketing and why it’s so valuable.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 19, 2016
    [Stats] What to Include in a Content Marketing Proposal
    From the stats I’ve come across recently, starting a content marketing program or ramping up content efforts seems to be a common business resolution for 2016. For many of us, the new year brings about a fresh start and an opportunity to set resolutions. Here are some things to consider: Focus and Objectives. Data Gathering and Discovery.
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