• HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Stats] 7 Silly Hashtag Mistakes No One Should Make
    Tweet This Stat ). 'Hashtags were initially introduced to Twitter to make it easier for users to keep track of certain types of content on Twitter and find the people and topics most relevant to their interests. Today, hashtags have become a cultural phenomenon -- they''re on almost every social network and used in everyday conversations.
  • HINGE MARKETING  |  FRIDAY, JULY 25, 2014
    [Stats] 8 Key Questions That Will Help You to Know When to Update Your Website
    If you aren’t sure if you are ready to venture into this part for your website, check the Google Analytics traffic source stats on your site. 'Whether your firm manages its own website or not, these 8 questions will help you determine whether your site is up to date, or ready for an update. How old is the content on your site?
  • VERTICAL RESPONSE  |  FRIDAY, JULY 25, 2014
    [Stats] Back-to-School Shopping is Bigger Than You Think! [Video]
    We’re talking about back-to-school, and the stats from the 2014 Back-to-School National Retail Federation Survey we share in this video may surprise you. 'You may already be planning your upcoming holiday season sales, but don’t miss a big opportunity that could have a huge impact on your business. billion. All rights reserved.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 24, 2014
    [Stats] The Staying Power of Buzzfeed’s “What City Should I Actually Live In?” Quiz
    If those are great stats, but Buzzfeed is too far afield from your business, check out this fact from the New York Times: The single most read piece of content from 2013? How is it that Buzzfeed has essentially launched the same quiz more than six times and the stats are still off the charts? Follow Seth on Twitter @sethwlieberman.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Stats] The Do's and Don'ts of Using Facebook for Business [Infographic]
    Tweet This Stat ). Tweet This Stat ). Tweet This Stat ). Tweet This Stat ). Tweet This Stat ). 'You’ve heard all about the importance of using Facebook to grow your business. You know that it has a large user base. You realize that it can help you find new customers. Tweetable Takeaways. Social Media
  • LEADERSHIP  |  THURSDAY, JULY 24, 2014
    [Stats] Interesting Infographics: 10 Hacks For Creating The Ultimate LinkedIn Profile
    Stats You Never Knew About LinkedIn. 'As we know, LinkedIn can be a valuable and effective form of B2B lead generation. Have you asked yourself these questions recently? How effective is my LinkedIn profile? Does my LinkedIn profile currently provide my prospects with a positive first impression?
  • MARKETING ACTION  |  THURSDAY, JULY 24, 2014
    [Stats] The Modern Marketing Agency Pitch
    Include compelling industry stats that resonate, and screenshots of reports that demonstrate key results, such as clickthroughs, increases in the delivery and quantity of sales-qualified leads, and sales conversions. 'Back when I worked at a marketing agency, assembling a client pitch was like putting on a really big show. Kittens? Agency
  • WRITTENT  |  WEDNESDAY, JULY 23, 2014
    [Stats] 9 Pillars for a Killer Content Marketing Strategy
    Maybe these stats will help convince you…. Keeping abreast of trends and stats ensures that your content is relevant at all times. 'Image source. Would you like to generate more leads, sales, and business? Want to improve conversions and effectively establish your brand? Two words: content marketing. What problems do they have?
  • VERTICAL RESPONSE  |  TUESDAY, JULY 22, 2014
    [Stats] 5 Pinterest Tactics + Back-to-School = A+ Sales
    Stats from ShareThis show that Pinterest has now become the third most popular shared social channel. 'Think it’s too early to utter the words, “back-to-school”? I’m with you, but guess what? Shoppers aren’t. According to the National Retail Federation’s 2014 Back-to-School survey , 22.5% school supplies.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Stats] 10 Things Every Email Marketer Can Relate To
    See more email marketing stats here. 'Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns -- a lot goes into executing a successful email marketing program. And if you''re a fellow email marketer, I''m sure you know all too well what I mean. source: [link].
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Stats] 12 Reasons to Integrate Visual Content Into Your Marketing Campaigns [Infographic]
    Then scroll down for some interesting, tweetable stats about visual content that we pulled straight from the infographic. 10 Interesting Stats About Visual Content. Tweet This Stat ). Tweet This Stat ). Tweet This Stat ). Tweet This Stat ). Tweet This Stat ). Tweet This Stat ).
  • WRITTENT  |  THURSDAY, JULY 17, 2014
    [Stats] 17 Powerful Persuasive Writing Techniques
    State your position up front, then proceed to be unfailingly consistent in backing it up with facts, stats and proof. 'Image source. Writing persuasive copy is the goal of every professional copywriter. Persuading Persuading readers to agree with you can help convert them into paying customers. Focus On Your Best Audience. Tell Them Why.
  • VIDYARD  |  THURSDAY, JULY 17, 2014
    [Stats] How to Maximize Your Webinar Effectiveness With Proven Best Practices
    Here’s the engagement stats on a full, hour-long video: Not necessarily what anyone wants to see. 'Who doesn’t love a good webinar? All of the benefits of a conference panel or training session with the added satisfaction of being able to watch along from the office, or from home in your PJs and bunny slippers. Our result? Maybe.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JULY 17, 2014
    [Stats] Join Us for Our First Twitter Chat, #ProspectingChat, Today!
    What stats would you share? 'As you may already know, AG Salesworks is an active user on Twitter. We share insights and posts from many sales and marketing thought leaders and tweet sales prospecting best practices every day. Today, we’re excited to be hosting our very own Twitter chat, #ProspectingChat , at 1:30 PM EST / 10:30 AM PST!
  • SYNECORE  |  THURSDAY, JULY 17, 2014
    [Stats] The Digital Reality: How Technology has Transformed the New Business
    Case in point: the oft-quoted stat from Google’s Eric Schmidt back in August 2010: “Between the birth of the world and 2003, there were five exabytes of information created. 'Technology builds the business. Technology refines the business. Technology grows the business. Technology is the business. Tech Infiltrates the Biz. So, grab a book.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 16, 2014
    [Stats] 10 Blogs to Bookmark: Content Marketing Edition
    Why We Like It:  The be-all end-all in content marketing, and a serious source of research/stats. 'Author: Maggie Jones Marketers love blogging, so it’s no surprise that there’s a  huge  number of blogs devoted to the art and science of all things marketing. are often intimidated by the sheer  number  of blogs to sort through.
  • WRITTENT  |  TUESDAY, JULY 15, 2014
    [Stats] 6 Principles of Persuasion for an Amazing Copy
    Shocking them with stats and facts. While there’s absolutely no way to cover up an abject lack of knowledge, here are some quick ways to make your writing seem more authoritative: Use fresh, reputable stats and facts. 'What’s the best marketing you’ve ever encountered? Maybe it’s T-Mobile’s “can you hear me now?” campaign. Reciprocity.
  • SYNECORE  |  TUESDAY, JULY 15, 2014
    [Stats] Responsive Web Design Stats: What You Should Know
    Check out the stats to get even more insight into the benefits of utilizing a responsive design: Love Responsive Web Design as much as we do? That being said, here are a few Responsive Web Design Stats that you should know. 'We all know that trends come and go throughout the years, especially in the ever-changing world of design.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Stats] Data Proving Your Work BFF Is the Best [Infographic]
    Tweet This Stat ). Tweet This Stat ). Tweet This Stat ). Tweet This Stat ). Tweet This Stat ). Send this to them to see if they agree with the stats! 'We’ve all heard the saying that “it’s not what you know, but who you know.” And don''t forget to share it with your workplace BFFs.).
  • LEADERSHIP  |  FRIDAY, JULY 11, 2014
    [Stats] Interesting Infographics: Why You Need to Embrace LinkedIn for Lead Generation – Right Now
    ask that you refer to the following section, which consists of stats from Oktopost’s infographic titled “LinkedIn for Lead Generation: Why, When, How.” The subsequent stats reveal the percentages of leads generated from these different LinkedIn pages: Company pages: 10.07%. Interesting Info About LinkedIn. Personal profiles: 3.63%.
  • HINGE MARKETING  |  FRIDAY, JULY 11, 2014
    [Stats] Capture Customers’ Imagination with Corporate Journalism
    You should check the site stats every day and keep a running list of the most-read articles per week, month and year. 'There’s an information overload and you can feel it. There’s too much email, too much advertising, and too many marketing messages. Restaurants have TVs and loud music. And consumers are tuning out. and Flipboard.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 9, 2014
    [Stats] Video Marketing: How To Drive Traffic From YouTube
    YouTube stats are clearly impressive – the site now has more than 1 billion unique visitors each … Continue Reading. 'It’s no surprise that video marketing is continuing to grow in its popularity.  Every day more than 100 million Internet users watch an online video and 50% of users watch business related videos on YouTube once a week.
  • VIDYARD  |  WEDNESDAY, JULY 9, 2014
    [Stats] The State of B2B Video Marketing: Demand Metric and Vidyard Present Benchmarks Report
    'There are plenty of stats out there revealing just how popular video marketing is, but together with Demand Metric , we wanted to take a calculated look at the state of the video marketing industry as it relates to B2B companies in particular. What video distribution methods have proven to be the most worthwhile? Click to Tweet.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Stats] The History of Our Social Media Obsession [Infographic]
    Tweet This Stat ). Tweet This Stat ). Tweet This Stat ). Tweet This Stat ). Tweet This Stat ). Tweet This Stat ). Tweet This Stat ). Tweet This Stat ). Tweet This Stat ). Tweet This Stat ). Tweet This Stat ). Tweet This Stat ). Tweet This Stat ). Facebook.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 7, 2014
    [Stats] 7 Sales Stats That Will Change How You Sell
    Here are 7 things you and your sales team might be doing that aren’t helping acquire customers, and 7 sales stats that support how to change them. Sales Stat: The Best Time to Cold Call is 4-5pm. Sales Stat: If You Follow Up With Web Leads Within 5 Minutes, You’re 9 Times More Likely to Convert Them. Only 5% Remember Stats.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 7, 2014
    [Stats] 7 Sales Stats That Will Change How You Sell
    Here are 7 things you and your sales team might be doing that aren’t helping acquire customers, and 7 sales stats that support how to change them. Sales Stat: The Best Time to Cold Call is 4-5pm. Sales Stat: If You Follow Up With Web Leads Within 5 Minutes, You’re 9 Times More Likely to Convert Them. Only 5% Remember Stats.
  • VERTICAL RESPONSE  |  MONDAY, JULY 7, 2014
    [Stats] Top 4 Reasons People Unsubscribe from Your Emails & How to Keep Them
    First, let’s talk stats. 'Wonder why people unsubscribe from your email list? You’re not alone. According to MarketingProfs , the average unsubscribe rate for most small businesses is below one percent. In fact, the average unsubscribe rate is about.25 percent. But what makes that.25 percent jump from your email ship? It happens.
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Stats] 20 Expert LinkedIn Guides
    Katrina Collier shares an infographic loaded with stats and guidance for job seekers on LinkedIn. 'LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JULY 3, 2014
    [Stats] Why Marketing Advice for Small Industrial Manufacturers Needs to Change
    Taken alone, according to the stats, manufacturing in the United States would be the 8th largest economy in the world. 'If you want to get me ranting and foaming at the mouth, talk to me about the state of education here in the U.S. Period. This failure to thrive doesn’t stop at grade 12 either. Journalism anyone?). “Neumont Who?”
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 3, 2014
    [Stats] Stats on U.S. Manufacturing
    These stats came from NAM (the National Association of Manufacturers), you can find these and other facts about U.S. Uncategorized American Made did you know facts Made in USA Rachel Kerstetter reshoring stats US Manufacturing 'By Rachel Kerstetter, PR Engineer. It’s a day that we recognize our country’s independence. to the economy?
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 2, 2014
    [Stats] Google Knocks out Authorship Photos
    Your name will still be included in the search results, but no picture or social stat. Were pictures and social stats important? Your picture and stats are gone but it won’t have any effect on where your site lands in a search. Now, it looks like this: What’s behind the changes? Is Google Authorship still worth it?
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 2, 2014
    [Stats] A Beginner’s Guide to Google Webmaster Tools
    How do you keep these stats high? Crawl stats. Author stats. 'Your website is like a high-performance car. Similar to a Porsche, your website should grab attention, navigate easily and hit max speeds. To keep a fancy sports car in tip-top shape, you use a specialized mechanic. Set up and verification. Site messages. Site links.
  • FATHOM  |  MONDAY, JUNE 30, 2014
    [Stats] Content Strategy, ROI & Staffing: Is Your Marketing Job Secure?
    can’t help but pair this stat with another one I discovered recently: 28% of marketers believe they understand the ROI of their content (via  Marketo ). 'A recent report from The Creative Group shows 73% of U.S. Alternative plans for the 2nd half of 2014 include: 12%: Expand staff. 12%: Freeze hiring. 3%: Reduce staff.
  • THE NEW STRATEGIST  |  SATURDAY, JUNE 28, 2014
    [Stats] Onward, to Total Immersion!
    ve accepted a gig as a marketing strategist and content architect at gShift , a company that has developed an incredible software tool that not only enables businesses to compile all their web presence stats in one powerful dashboard, but also enables them to overcome many of the obstacles currently plaguing marketers in the digital space.
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 27, 2014
    [Stats] The Beginner’s Guide to Email Marketing
    Pay attention to your stats,” Bastian advises. 'So you’ve heard the buzz about how easy and cost effective email marketing can be for your business. But, But, you might not be sure where to start? We’ve put together this handy guide to help you get started in a snap. Build your email marketing list. That’s okay. Start small. Testing.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JUNE 24, 2014
    [Stats] 10 Aligned Lead Nurturing Statistics for B2B Sales and Marketing
    Source: MarketingSherpa) Tweet This Stat. Source: Gleanster Research) Tweet This Stat. Source: MarketingSherpa) Tweet This Stat. Source: Forrester Research) Tweet This Stat. Source: DemandGen Report) Tweet This Stat. Source: Juniper Research) Tweet This Stat. Source: MarketingSherpa) Tweet This Stat.
  • NUSPARK  |  TUESDAY, JUNE 24, 2014
    [Stats] Video Marketing; A recap of the potential platforms and placements for promoting your product video
    Related Posts: The Growth of Video and Mobile Marketing; Key Stats and… Video Marketing A Brief Guide to Increasing Website Conversions with Video B2B Online Video Marketing; Planning to Execution Best… Video Blog 1: An Introduction to the B2B Buying Funnel. 'A brave new world is upon us. The writing is already on the wall.
  • HUBSPOT  |  MONDAY, JUNE 23, 2014
    [Stats] Why Aren't My Facebook Fans Seeing My Posts Anymore?
    but those stats only tell half of the story. 'If you manage a Facebook Page, you might be a little bit frustrated. Anyone who manages a Facebook Page has either heard about Facebook’s organic reach decline or experienced its aftermath first hand. And fewer of those interactions mean fewer conversions, leads, and customers. Your turn!
  • MODERN B2B MARKETING  |  MONDAY, JUNE 23, 2014
    [Stats] What Content Marketing ROI and a Beach in Fiji Have in Common
    could inundate you with stats about how including visuals in your content converts better (it does) or how people will be predominantly using mobile devices soon ( 87% of Internet device sales will be mobile or tablet by 2017 ), now making responsive design a must have — but I think you’ve heard it all before. Make It Visual & Responsive.
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 20, 2014
    [Stats] A Definitive Guide to Using Facebook Insights for Your Business
    'Facebook has multiple metrics and analytics to help you with your marketing efforts. For example, Facebook Page Insights provides information about the content you share on your Facebook Page. It lets you see the demographics of those viewing your content, as well as user growth and how frequently a piece of content is consumed. Who has access?
  • HUBSPOT  |  FRIDAY, JUNE 20, 2014
    [Stats] How to Write a Tweet: 8 Formulas to Get You Started
    4) The Stat or Fact Tweet. Did you know that [STAT]? 'Not sure what to tweet on Twitter? If you''re just getting started or have been on Twitter for a while but feel that you haven''t really gotten anywhere with it, it can be hard to know what exactly what will make your followers engage with you. marketingtip). DianaUrban).
  • WRITTENT  |  FRIDAY, JUNE 20, 2014
    [Stats] Maximize Blog Traffic with Top 27 SEO Plugins
    Monitoring web traffic and usage stats using Google Analytics enables you to optimize your website for better rankings, traffic, and conversions.Google Analytics Dashboard for WP conveniently displays all the analytics data right in your WordPress Dashboard. 'Want to maximize your blog traffic? Sure you do. Again, I hope you these helpful.
  • LEADERSHIP  |  THURSDAY, JUNE 19, 2014
    [Stats] Interesting Infographics: What You Need To Know About Twitter This Year
    This infographic is a noteworthy summary of stats we should consider in our decision-making processes for marketing campaigns. invite you to read over these next points, which are also highlighted in Dashburst’s infographic: Twitter Stats You Need To Know. How do you think these Twitter stats will change in the next five years?
  • LEADERSHIP  |  THURSDAY, JUNE 19, 2014
    [Stats] Interesting Infographics: What You Need To Know About Twitter This Year
    This infographic is a noteworthy summary of stats we should consider in our decision-making processes for marketing campaigns. invite you to read over these next points, which are also highlighted in Dashburst’s infographic: Twitter Stats You Need To Know. How do you think these Twitter stats will change in the next five years?
  • EARNEST ABOUT B2B  |  THURSDAY, JUNE 19, 2014
    [Stats] B2B Summit 2014. Crunched.
    'All the best quotes and stats from the #b2bsummit14 in one handy slideshare. There was certainly a lot to take in, so for the benefit of marketingkind we took down all the best quotes and stats from the day and crunched them all into one slideshare. Most of all, content is still the big buzz word for b2b marketers.
  • VOICE-BASED MARKETING  |  THURSDAY, JUNE 19, 2014
    [Stats] 4 Times You’re Going to Wish You Had a Phone Number on Your Website
    And referencing the above stat about e-commerce transaction, 43% of e-commerce transactions that begin in a web search end in a telephone call. 'For some reason, some businesses tend to act like they’ve committed some great feat of business strategy when they manage to avoid phone calls from their customers. We have a contact us box!”
  • VOICE-BASED MARKETING  |  THURSDAY, JUNE 19, 2014
    [Stats] 4 Times You’re Going to Wish You Had a Phone Number on Your Website
    And referencing the above stat about e-commerce transaction, 43% of e-commerce transactions that begin in a web search end in a telephone call. 'For some reason, some businesses tend to act like they’ve committed some great feat of business strategy when they manage to avoid phone calls from their customers. We have a contact us box!”
  • VOICE-BASED MARKETING  |  THURSDAY, JUNE 19, 2014
    [Stats] 4 Times You’re Going to Wish You Had a Phone Number on Your Website
    And referencing the above stat about e-commerce transaction, 43% of e-commerce transactions that begin in a web search end in a telephone call. 'For some reason, some businesses tend to act like they’ve committed some great feat of business strategy when they manage to avoid phone calls from their customers. We have a contact us box!”
  • MARKETING ACTION  |  THURSDAY, JUNE 19, 2014
    [Stats] 10 Amazing Email Marketing Statistics for 2014
    Take a look at these 10 stats; you might get a few new ideas about how to better engage your prospects and customers. 'We’re only halfway through 2014, but there are already quite a few amazing email marketing statistics out there that demonstrate the staying power of email. Why do we need numbers to make the case? billion in 2014 to over 2.8
  • VOICE-BASED MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Stats] 5 Quick Tips for Content Marketing Wins
    Future Selections Based on Stats. 'According to the Content Marketing Institute, 60% of B2C marketers and 54% of B2B marketers are increasing their spend in content. With marketing budgets on the rise, companies must constantly be innovating their tactics and deploying the right strategies to stay competitive in crowded markets.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Stats] 5 Quick Tips for Content Marketing Wins
    Future Selections Based on Stats. 'According to the Content Marketing Institute, 60% of B2C marketers and 54% of B2B marketers are increasing their spend in content. With marketing budgets on the rise, companies must constantly be innovating their tactics and deploying the right strategies to stay competitive in crowded markets.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Stats] 5 Quick Tips for Content Marketing Wins
    Future Selections Based on Stats. 'According to the Content Marketing Institute, 60% of B2C marketers and 54% of B2B marketers are increasing their spend in content. With marketing budgets on the rise, companies must constantly be innovating their tactics and deploying the right strategies to stay competitive in crowded markets.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 18, 2014
    [Stats] Timeliness Matters: 3 Ways to Stay Ahead in Sales
    The Lead Management Study from InsideSales.com cites even more startling stats: “The odds of contacting a lead if called in 5 minutes versus 30 minutes drop 100 times. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Amanda Maksymiw , Content Marketing Manager at Lattice Engines. One hour. Can’t swing new technology?
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Stats] Facebook Stats that Every Social Marketer Should Know
    In addition to arming yourself with a rock solid social media tactical plan (click the link for a comprehensive sample plan, including high-level objectives and granular action items), marketers need to approach their Facebook strategy with the most up-to-date insights and stats. 'Author: Maggie Jones With over 1.23 Social Media
  • THE B2B RESEARCH BLOG  |  THURSDAY, JUNE 12, 2014
    [Stats] Time to get with the programmatic
    Let me sign off with one final stat, just for any ad agencies reading this.  'Here’s my attempt at a bit of Derren Brown-esque trickery. If you’re a B2B marketer, annual planning is on your mind.  Events, email and content feature heavily.  Two fifths of your budget is allocated to digital channels.  How did I do? Now, let me try again. 
  • TRADESMEN INSIGHTS  |  THURSDAY, JUNE 12, 2014
    [Stats] Big Data, Mobile and Social Media Dominate the Conversations at the 2014 BMA Global Conference
    Here are a few stats from the conference that help reinforce the importance of mobile: Mobile data usage doubled in 2013. 'By Matt Sonnhalter, Vision Architect. recently attended the Business Marketing Association (BMA) global conference which was held in Chicago May 28-30, 2014. Mobile. 78% access Twitter via a mobile device. Social Media.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 11, 2014
    [Stats] What Facebook’s New Pages Layout Means for Your Business
    Easier access to page stats To see how your posts are doing with the current layout you have to click the Insights tab. That tab will still be there, but with the new design the most important Facebook stats will be listed on the top right side of your screen. 'Facebook is at it again. ” Intrigued? We thought you might be.
  • ENGAGE  |  MONDAY, JUNE 9, 2014
    [Stats] This Week in Content: What the Real ‘Mad Men’ Can Teach Us About Content Marketing, Why Consumers Un-Follow Brands
    Marketing professionals love stats. In this article, eMarketer lays out the latest stats about consumer usage of mobile messaging apps and highlights the countries that are reporting the highest usage rates. 'Take the good with the bad. What the Real ‘Mad Men’ Can Teach Us About Content Marketing. It’s impossible to dominate them all.
  • HUBSPOT  |  MONDAY, JUNE 9, 2014
    [Stats] How to Build a Successful Native Advertising Campaign
    Review the publisher’s reader stats and make sure they line up with your target audience. 'A marketer’s job is always changing, whether it’s keeping up with new trends and technology, or simply altering a strategy to grow with your company. 1) Get the Right Eyeballs. company size, title, industry, etc.).
  • HUBSPOT  |  SUNDAY, JUNE 8, 2014
    [Stats] What 15,000 People Read and You Didn't
    15 Blog Optimization Stats You Need to Tweet. 'At HubSpot, we spend a lot of time and effort each week attempting to create content that is relevant and valuable to you, our wonderful readers. We view social shares as an endorsement of sorts -- they show us how many people found our content valuable enough to share it with their own contacts.
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [Stats] 16 Stats That Prove Social Media Isn't Just a Fad [New Data]
    So if you need some stats to prove to your boss that social media isn''t just a passing fad, keep on reading -- we''ve got 16 of them for you. 16 Stats That Prove Social Media Isn''t a Passing Fad. Tweet this stat ). Tweet this stat ). Tweet this stat ). Tweet this stat ). Tweet this stat ).
  • B2B MARKETING TRACTION  |  FRIDAY, JUNE 6, 2014
    [Stats] When it Comes to Blog Post Length, Is More More?
    hope you find this post helpful, and if you have other stats to share on blog post length please do! 'My answer to the question, “How long should my blog post be?” ” has always been, “As long as it takes.” ” I took to the web to see if others think differently, and what I found surprised me.
  • HUBSPOT  |  WEDNESDAY, JUNE 4, 2014
    [Stats] Cut Your Content in Half: How to Write Less and Say More
    Generate some empathy, tell a quick story, cite a stat, whatever -- then get on with it. 'You and your audience have something in common: You want to write less, and they want to read less. It''s not that your content is boring -- it''s that we don''t even make time to read stuff we want to read. Here''s how. Make your intros shorter.
  • HUBSPOT  |  TUESDAY, JUNE 3, 2014
    [Stats] 15 Blog Optimization Stats You Need to Tweet. STAT
    15 Tweetable Blog Optimization Stats From TrackMaven. Tweet this stat ). Tweet this stat ). Tweet this stat ). Tweet this stat ). Tweet this stat ). Tweet this stat ). Tweet this stat ). Tweet this stat ). Tweet this stat ). Tweet this stat ). Tweet this stat ).
  • VOICE-BASED MARKETING  |  FRIDAY, MAY 30, 2014
    [Stats] How to Turn a Conversation With a Customer Into a Sale
    Ready…set…stats! 'B2B sales today call for a strong back-and-forth between brand and customer to fully nurture a lead or create a long-term relationship. Don’t believe me? 50% of leads are qualified but not ready to buy (Gleanster Research). Only 25% of leads are high-quality and should advance to sales (Gleanster Research). Identify Needs.
  • MARKETING ACTION  |  FRIDAY, MAY 30, 2014
    [Stats] The Cobbler’s Children Have No … Marketing Campaigns
    Collect snippets of excellent pieces of information (stats, graphics, quotes, tips, best practices, survey results) from credible and vendor-agnostic sources, then add your own insightful commentary. 'Editor’s note: While this post was written for the marketing agency pro, most of its recommendations are good for any time-strapped marketer.
  • HUBSPOT  |  THURSDAY, MAY 29, 2014
    [Stats] The Internet Trifecta & the Battle for Attention: Lessons From Mary Meeker's Internet Trends Report
    Rather than attempt to capture all of the wisdom of her slides (which you can read in its entirety by flipping through the SlideShare presentation below), we decided to pull out the top insights for marketers contained in the report and give you some tweetable stats to share with your friends. 10 Tweetable Takeaways. 1) 3 Cs > 4 Ps.
  • BIZNOLOGY  |  THURSDAY, MAY 29, 2014
    [Stats] 5 Popular Movies that will Improve Your Marketing Strategy
    The strategy was to dig deep into the stats to find the overlooked players, so as to bypass the pricey superstars and find undervalued players who delivered (i.e. 'No matter how solid your business model or how good your product is, crafting an effective marketing strategy is the key to long-term success. “John Anderton! Win/win!
  • ANNUITAS  |  WEDNESDAY, MAY 28, 2014
    [Stats] BMA 2014 Recap Day 1. Most of It Anyway
    A few stats show that CEOs have large expectations -. -          81% of CEOs say the importance of marketing has risen. -          71% of CEOs have increased involvement in marketing. 'I am taking some time during the networking break to record some real-time feedback from the BMA National Conference here in Chicago.  Not one hand was raised. 
  • VERTICAL RESPONSE  |  MONDAY, MAY 26, 2014
    [Stats] Small Business Owners: Time to up Your Digital Game [Infographic]
    Check out the stats below to see how you compare. 'In a recent study conducted by our parent company, Deluxe , more than 500 small business owners were surveyed about their digital marketing practices. The conclusion? Small business owners have a digital footprint, but not a very active one! Does anything surprise you? All rights reserved.
  • WRITTENT  |  MONDAY, MAY 26, 2014
    [Stats] SEO & Blogging = a Match Made in Heaven?
    Looking at the stats, it is easy to see how search engine optimization and blog writing can work together to increase your visibility on the web and get visitors to your site, products, and services. Have you heard the term? Learn it well. Unless you are satisfied with your current cyber status. Having a good-looking website is not enough.
  • HUBSPOT  |  FRIDAY, MAY 23, 2014
    [Stats] The Anatomy of an Effective Marketing Brain [Infographic]
    Tweet This Stat ). Tweet This Stat ). Tweet This Stat ). Tweet This Stat ). Tweet This Stat ). Tweet This Stat ). Tweet This Stat ). Tweet This Stat ). Tweet This Stat ). Tweet This Stat ). This means that digital marketers can no longer just be creative, right brain thinkers.
  • HUBSPOT  |  FRIDAY, MAY 23, 2014
    [Stats] Need Some B2B Blogging Inspiration? Check Out These 10 Companies
    Its data visualization blog is my favorite, providing infographics of its turbines, medical imaging equipment, surveys, and stats. 'In content marketing, there may be no more desirable medium than the blog. Blogs are timely, informative, and interactive. They''re the kingpin of customer communication, and the cornerstone of B2B campaigns.
  • HUBSPOT  |  FRIDAY, MAY 23, 2014
    [Stats] The Rules of Twitter Hashtags: Hits and Misses From 7 Big Brands
    That stat still holds true, so any hashtag screw-ups can have a big effect on your campaign – just not the effect you want. 'Since hashtags became clickable in 2009 , brands and consumers have used them to start, track, and follow conversations on Twitter. But what about when a campaign isn’t executed well? It was fun and playful.
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Stats] The Face of Your Company: How to Hire for Client-Facing Positions
    Tweet This Stat ). Tweet This Stat ). Tweet This Stat ). Tweet This Stat ). Tweet This Stat ). 'Hiring for external-facing roles within your company is both remarkably important, and incredibly difficult. For most client-facing positions, experience isn’t everything. Key Takeaways. Hiring Pains. Customers.
  • BLOG MY CALLS  |  THURSDAY, MAY 22, 2014
    [Stats] [Webinar Notes] How to Build Customer Relationships at Local Businesses with Signpost
    Local Business Stats. 'Last week we hosted a webinar with Brian Iredell of Signpost. The webinar contained critical tips that every local business should implement. It describes ways local businesses can get more clients and then build relationships with those clients. Below are a few notes from the webinar itself. Make sure profiles, etc.
  • HUBSPOT  |  WEDNESDAY, MAY 21, 2014
    [Stats] 3 Blog Optimization Experiments You Might Want to Embrace
    It sends you detailed daily stats showing you site-wide CTR and per-post CTR. 'I’ve been blogging at Convince & Convert for almost six years, and we’ve been fortunate to see a very steady traffic increase year-over-year. I’m trying three new blog optimization experiments. 1) Canva-Powered Featured Images. Blogging
  • BLOG MY CALLS  |  WEDNESDAY, MAY 21, 2014
    [Stats] Sales Training Stat: 'Ownership Language' Used 78% More on Converted Calls
    'Sales trainers now have data to back up their claims. Up until this very moment, sales trainers talked about stuff without any data. Sure, we all sort of ''knew'' that ''ownership language'' resulted in more conversions. But, now we KNOW it. What is a Conversion? Ownership language produces conversions. What is Ownership Language?
  • VOICE-BASED MARKETING  |  TUESDAY, MAY 20, 2014
    [Stats] What Marketers Don’t Know About Display Ad Campaigns
    But with these two statistics in mind, it’s the third stat that is truly interesting. 'display advertising. But we also took advantage of the event in another way: with so many marketers in one place, we thought it might be a prime opportunity to gather some data. Lead Gen. Branding. Product Launches. Other. The answers were interesting.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 19, 2014
    [Stats] Thanks Social Media – Our Average Attention Span Is Now Shorter Than Goldfish
    This was one of the key stats that really seemed to resonate with the audience I spoke to this morning at # MPOMMA # IWNY. 'Oops. forgot! On October 9, 1999 I married the love of my life. The following day we were whisked off to beautiful Hawaii for an amazing honeymoon trip we still talk about now almost 15 years ago. This was 1999. Stories.
  • HUBSPOT  |  THURSDAY, MAY 15, 2014
    [Stats] 10 Ways to Optimize Your Emails for Better Engagement [Infographic]
    Consumers who receive email marketing spend 83% more when shopping ( Tweet This Stat ). for every dollar spent ( Tweet This Stat ). Email can be up to 20x more effective than other marketing outlets ( Tweet This Stat ). 64% of people say they open an email because of the subject line ( Tweet This Stat ). Email ROI = $44.25
  • FATHOM  |  TUESDAY, MAY 13, 2014
    [Stats] Infographic: Online Advertising Trends for Education
    'This year Fathom Education released its first EDU Standard Marketing Report , summarizing all the latest important stats for higher ed in Q1 2014. Today, we are introducing a complimentary infographic highlighting the big picture of education advertising and everything you might have missed from the Standard! What does this mean?
  • HUBSPOT  |  TUESDAY, MAY 13, 2014
    [Stats] Want to Improve Your Email Deliverability? Watch This Video
    If people want off your list, make it easy for them to do so, and do it stat. 'If an email gets sent out to your list, but it doesn''t show up in their inboxes, does it even count? Usually, the answer is no. You''re trying to get people to open, engage with, and click on your emails -- getting delivered is the first step. email marketing
  • WRITTENT  |  MONDAY, MAY 12, 2014
    [Stats] Why Storytelling Matters: a Data-Driven Explanation
    We’ve curated some impressive stats, facts, and case studies that demonstrate just why this method has a place in your content strategy. ' . Image source. There’s absolutely nothing new about brand storytelling. While the term is building buzz lately, it’s pretty much as old as the buyer-seller relationship – or perhaps even older.
  • VIDYARD  |  THURSDAY, MAY 8, 2014
    [Stats] Pop Culture Perfection: HootSuite Unites the Social Thrones
    From Twitter disabling inline access to Instagram images in 2012 (thus limiting Facebook’s power) to Facebook blocking Vine, the infographic gives readers a great breakdown of the current landscape of social media, and summarizes the different ‘Houses’ with major stats, hilarious mottos, and valuable facts.
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Stats] 4 Simple Metrics That'll Help You Assess Your Facebook Marketing Performance
    To calculate your reach per post, you’ll need to head into Insights and hit Export Data to download an Excel file with a bigger run-through of your Page’s stats. 'A s an industry, we’re quite rightly under pressure to report and measure the impact of our activity in order to justify our campaigns and headcount. What is it?
  • HUBSPOT  |  WEDNESDAY, MAY 7, 2014
    [Stats] Snapchat for. Marketing? What the Curious Should Know
    If you''re looking for some more quantitative insights into this mobile application, these few Snapchat stats should help: Snapchat has roughly 26 million U.S. Tell them the line to the keynote''s getting ong, and they should show up stat. 'Many of you may be clicking on this post thinking, "I still don''t get Snapchat.". Don''t worry.
  • FATHOM  |  TUESDAY, MAY 6, 2014
    [Stats] Email Marketing Explained: The Definitive Word on Subject Lines
    My favorite stat from the Retention Science study referenced above is: Emails with subject lines referencing movies or songs: 26% open rate. 'Everyone hopes their emails get read. Stop right there. You can quit your quest for the holy grail of subject lines because it doesn’t exist. No ‘opens’ are automatic. However,
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 6, 2014
    [Stats] Content2Conversion Keynote Recap: 5 Tips For The Challenger Marketer
    'by Amanda Batista | Tweet this The stats that frame the buyer’s independent research journey are frightening for us marketing and sales professionals. Because we’ve come to realize that our traditional tactics and communication methods aren’t going to be effective in the same ways they historically enabled the discussion with buyers.
  • HUBSPOT  |  TUESDAY, MAY 6, 2014
    [Stats] Supposedly This Samsung Spot Is the Best Smartphone Ad Ever
    2) Camera stats. 'This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Samsung has made a huge advertising push around mobile phones in the past couple of years, which has paid off in ever-increasing market share. Few have ever scored as well as this new Samsung commercial.
  • VOICE-BASED MARKETING  |  MONDAY, MAY 5, 2014
    [Stats] The Baker’s Guide to Good Marketing
    You can throw in all the stats and parallels and collections of research findings that you can scrounge up, but if you don’t make the data palatable to your audience, it’s all for naught. 'Before I was a marketer…I was a baker. Good marketing is similar: no one else is going to do it for you, so you better learn what it takes to make it good.
  • EARNEST ABOUT B2B  |  FRIDAY, MAY 2, 2014
    [Stats] #GrowWithTwitter - What you missed and what you need to know about the latest developments from Twitter
    But definitely some revelations… slightly aghast by the stat that the average mobile user unlocks their phone 110 times a day. Where we go to talk about things we’re watching on screen (good stat here: 95% of all online public conversations about TV happen on Twitter). Here’s your guide to what we learnt.
  • HUBSPOT  |  FRIDAY, MAY 2, 2014
    [Stats] Facebook Says These Are the 15 Best Brands on Facebook
    Facebook Stats. 'On April 29, Facebook announced the winners of the third annual Facebook Studio Awards -- Facebook''s way of recognizing brands and agencies from around the world creating great campaigns. With 1.28 The winners of this year''s Facebook Studio Awards were selected based on three criteria: 1) Craft & Execution. 3) Results.
  • VIDYARD  |  WEDNESDAY, APRIL 30, 2014
    [Stats] Video view counts or filling the funnel: What are your goals and how are you tracking them?
    The UnMarketing team shares some great insights on how we often take video stats out of context and how the would ‘viral’ should be thought of as “expanding your reach” and not “a million views”: Now here’s the ah-ha moment…. But therein lies the trap, and something we all need to be careful not to get pulled too far into. There, I said it.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 30, 2014
    [Stats] The Colossal Content Marketing Report: Blogging Basics and Beyond
    These stats are even more remarkable when you consider that 87% of all posts happen during the workweek, and only 13% are published on the weekend. For us, all of these stats confirm the advice we always give to marketers – to embrace experimentation, measure carefully, and find out what works for  your  organization. Fair enough!
  • HUBSPOT  |  TUESDAY, APRIL 29, 2014
    [Stats] Your Anti-Social CEO Is Hurting Your Brand [New Data]
    Tweet This Stat]. Tweet This Stat] Not a fan of the CEO? Tweet This Stat]. Tweet This Stat]. Tweet This Stat]. Tweet This Stat]. Tweet This Stat]. 'Everyone''s doing it. Tweeting. Following. Friending. It feels like the entire world and their grandmother is on social media. Really?" I thought. Anyone?
  • HUBSPOT  |  TUESDAY, APRIL 29, 2014
    [Stats] How Marketers Ruin Infographics (and How to Save Yours)
    Infographics shouldn''t just be a jumble of stats and facts with icons and graphs next to them. Even if all you have are 10 stats for your infographic meat, there should be some flow between them that speaks to a larger trend. 'For the past few years, creating infographics has been all the rage. Launching a new product? right? or not.
  • HUBSPOT  |  MONDAY, APRIL 28, 2014
    [Stats] The Psychology of Stories: The Storytelling Formula Our Brains Crave
    By adding context to your stats, you can show your audience who you are and what you offer in a storyline. 'Told any good stories lately? Well you might want to start. Stories are more than simple fairy tales. Turns out, they actually alter our brains, and can even change the way we think and act. The Psychology of Stories. You READ!
  • ENGAGE  |  MONDAY, APRIL 28, 2014
    [Stats] Native Advertising Is Here to Stay
    We’ve all heard the scary stats about what lies ahead, such as this one, from emarketer: U.S. '2014 goes down as the year native advertising went wildly mainstream. Earlier this year, the New York Times rolled out its highly anticipated online redesign. Responsive design, check. Clever new way of highlighting comments, check. They had to be.
  • SAZBEAN  |  FRIDAY, APRIL 25, 2014
    [Stats] Understanding Facebook Boosted Post Metrics
    Either the boosted metrics didn’t include some of the stats, boosting the post helped increase the organic reach and engagement, or the post received an unusually high number of engaged traffic from some of the people who saw it (remember that when someone likes a post, their network sees that they liked it, at least for a short time period).
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