Webbiquity

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Business Insider humorously reported a few years ago that you are statistically more likely to be dealt a full house in a poker game, win the Mega Millions lottery, have twins, be accepted into Harvard, complete Navy SEAL training, or survive a plane crash—among other things—than you are to click on a display ad.

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The Founder Interview Series #35: James Creech, Paladin

Webbiquity

When looking for guidance on large or infrequent purchases, some people (not many, statistically) will click on ads. More will turn to Google. But most will seek advice from experts they trust. That’s the essential insight behind influencer marketing, which began to really take off in late 2015. So that’s been a big part of our success.

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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity

megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Not surprisingly, offline tactics (trade shows in particular) are viewed as costly by B2B marketers on a cost-per-lead basis, while online tactics are seen as more cost-effective. HubSpot last week released the Marketing Data Box , a 3.4

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers. B2B marketing budgets are shifting to digital and social. MediaPost ).

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2011 B2B Marketing Trends

Webbiquity

This may be just a statistical hiccup or it may be due to the continuing economic slump. The categories with the largest percentage of marketers reporting plans to reduce spending next year were high-cost offline tactics: direct mail, trade shows and print advertising.

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The One Effective Use of Facebook for B2B Marketing

Webbiquity

You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. If it were a country, it would be the third most-populous on earth , behind only China and India. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&#

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. 25 Social Media Facts and Statistics. 8 Facebook Facts and Statistics. 3 Google+ Statistics.